business eng-final oral
商务英语翻译 第六章 商务合同翻译
费和分包商预付款。
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商务合同及协议的词汇特征
4 多用术语
Ex Works (named place) 工厂交货（指定地点）
FCA: Free Carrier (named place) 货交承运人（指定地 点）
FAS: Free Alongside Ship(named port of shipment)船边 交货（指定装运港）
Upon receipt of your confirmation, we shall establish with the Bank of China ,London a confirmed, irrevocable L/C in your favor, payable by draft at sight.
保单或保险证书1式3份，投保一切险和战争险包括破碎险， 损失有5%绝对免赔率，按全部货物计算，仓至仓条款到买方 在香港的仓库为止。
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To give you a general idea of the products we handle, we enclose a brochure and a price list.
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therewith thereon hereunder herewith heretofore hereinbefore hereinafter thereabout
与此 关于 在下文 随附 迄今为止 此前 大约
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thereafter thereat whereas whereon whereby wherein hitherto whereas in witness whereof
commencement
《商务英语说课》课件
目录
contents
Overview of Business EnglishBusiness English Speaking SkillsAnalysis of Business English Lecture CasesBusiness English Lecture Skills and Strategies
Summary
Summary
Speech Language Standards
Detailed description
This case emphasizes the language norms used in business English srofessional, clear, and persuasive expressions, as well as how to convey information and value through language.
目录
contents
Practice and Improvement of Business English Lecture
01
Overview of Business English
Business English, abbreviated as BE, is a specialized purpose English (ESP) primarily used for communication in business settings and within multinational corporations.
Possible Arguments
Flexibility and Openness to Compile
商务英语专业英文简介
商务英语专业英文简介全文共四篇示例，供读者参考第一篇示例：商务英语是一门专门研究商务活动中英语应用的学科，旨在培养学生具备运用英语进行商务交流和沟通的能力。
商务英语专业涵盖了商务英语听、说、读、写等多方面的技能，并且广泛涉及到商务管理、市场营销、国际贸易、金融等领域的知识，帮助学生掌握商务领域的专业术语和实际运用的技能。
商务英语专业英文简介：The study of Business English provides students with the fundamental language skills needed to succeed in the global business environment. It equips students with the ability to effectively communicate ideas, negotiate contracts, participate in meetings, write reports and business correspondence, and make presentations in English. These skills are essential for professionals working in multinational companies, engaging in international trade, or pursuing careers in variousbusiness-related fields.第二篇示例：商务英语是一门涵盖商业领域的英语专业，着重培养学生在商务交流、商务谈判、商务合同等方面的英语能力。
这门专业旨在培养学生具备优秀的商务沟通能力、商业实践能力和跨文化交际能力，使其能够胜任国际商务环境下的各种工作。
商务英语专业主要包括商务英语基础知识、商务英语口语表达、商务写作、商务汉语、国际商务沟通、商务礼仪和跨文化交际等课程。
2024年商务英语培训资料
Clear purpose
At the beginning of the letter, clarify the purpose of the letter so that the recipient can quickly understand the main idea of the letter.
• Marketing: including market research, advertising, sales strategies, etc., requires the use of business English for market promotion and brand promotion.
Punctuality and punctuality
Respect level
Strictly adhere to the meeting and agreed time to demonstrate your integrity and reliability.
Understand and respect the hierarchical systems of different countries and regions to avoid unnecessary misunderstandings or conflicts.
02 Business English communication skills
Principles of Effective Business Communication
bec成绩等级划分标准
BEC成绩等级划分标准引言商务英语证书（Business English Certificate，简称BEC）是由劍橋大學考試委員會（Cambridge Assessment）提供的一系列国际商务英语考试。
对于学习者来说，了解BEC成绩等级划分标准对于更好地评估自己的英语水平和提升职业发展意义重大。
本文将探讨BEC成绩等级划分标准，并详细解析每个等级所代表的英语能力。
BEC成绩等级划分标准概述BEC考试采用分数制，总分为100分，根据考生的总分将其划分为五个等级：Distinction（优秀）、Merit（良好）、Pass with Credit（合格）、Pass（及格）和No Award（未达标）。
下面将详细介绍各个等级的划分标准。
Distinction（优秀）•分数范围：85-100分•描述：Distinction证明了考生在商务英语领域具有卓越的英语能力。
他们能够理解复杂的商务文本，流利地表达自己的意见和观点，并且能够与母语为英语的人士进行高水平的沟通。
Merit（良好）•分数范围：75-84分•描述：Merit证明了考生在商务英语领域具有较强的英语能力。
他们能够理解较为复杂的商务文本，能够较为流利地表达自己的意见和观点，并且与母语为英语的人士进行较高水平的沟通。
Pass with Credit（合格）•分数范围：60-74分•描述：Pass with Credit证明了考生在商务英语领域具有合格的英语能力。
他们能够理解一般的商务文本，能够基本地表达自己的意见和观点，并且能够与母语为英语的人士进行基本水平的沟通。
Pass（及格）•分数范围：50-59分•描述：Pass证明了考生在商务英语领域具有及格的英语能力。
他们能够基本理解商务文本，能够简单地表达自己的意见和观点，并且能够与母语为英语的人士进行简单的沟通。
No Award（未达标）•分数范围：0-49分•描述：No Award表示考生未能在商务英语领域达到及格水平。
《综合商务英语4》课程教学大纲
《综合商务英语4》教学大纲一、基本信息二、课程描述“综合商务英语”是商务英语专业的学科基础课，为商务英语专业基础阶段的必修课。
它旨在让学生通过对不同商务领域主题的学习，通过听、说、读、写、译以及讨论、解决问题和角色扮演等方面的训练，加强对英语语言知识的运用能力，培养商务情景中的口头交流、阅读和书写能力，提高处理商务领域实际问题的能力，增强学生综合素质。
“综合商务英语”课程分为二个阶段：“综合商务英语（4）”在商务英语专业二年级第二学期开设，为商务英语专业第四学期的综合语言技能类课程。
本课程着重打牢语言基本功，商务专业素质与人文素养并重，强调语言、文化与商务三者的有机融合，注重培养学生跨文化交际能力，兼顾同其他商务技能课程和商务专业课程的衔接。
三、教学目标通过本课程的理论教学和相关实验训练，使学生具备如下能力：1、以听说读写译为基础的英语综合应用能力:培养学生从事国际商务专业所需的英语听力、口语、阅读理解和写作的基本专业英语技能。
通过学习，学生能在未来国际商务常见的场景中熟练地进行口头交流，流利地阅读和书写有关文字材料，帮助学生不仅体会国际商务专业英语语体的一些特点，而且了解国际商务工作中常见工作环节。
2、培养和提升跨文化商务交际能力：a. 使学生具备在跨文化商务场合中进行语言及非语言交际的能力；了解并掌握解决实际跨文化商务问题所应具备的知识及技能（如商务会话、谈判、跨文化商务冲突处理等）；提高跨文化交际意识；b. 掌握课文内容涉及到的经济、法律、商务、管理等领域的术语，拓展知识面；3、培养对时事的敏感度、批判性思维能力、解析与评论商务现象的能力，与时俱进。
四、课程目标对毕业要求的支撑五、教学内容第1章Media: Fact or Fable（支撑课程目标1, 2, 3）重点内容：mainstream media, elite media, mass media, media relations, new media难点内容：institutional structure of media, power play, textual analysis, writing styles教学内容：Reading: reading for general ideas, specific information, implied meaning, textual analysis Speaking: discussion, survey, presentation skillsListening: listening for the gist and listening for specific information, note-takingWriting: book reviewBusiness-oriented skills: case study, researchStudy skills: how to distinguish between argumentative and expository essays第2章Originality and Fair Play（支撑课程目标1, 2, 3）重点内容：Web 2.0, democratization, intellectual property, copyright for traditional cultural expressions难点内容：demerits of the latest web technology, survey report, quotation教学内容：Reading: reading for general ideas, specific information, implied meaning, critical thinking Listening: listening for the gist and listening for specific information, note-takingSpeaking: discussion, role-play, survey reportWriting: quoting effectively and avoiding plagiarismBusiness-oriented skills: case study, researchStudy skills: etymology第3章National Interest in a World Community（支撑课程目标1, 2b, 3）重点内容：Fortune 500, national prejudices, corporate social responsibility难点内容：cultural intelligence, textual analysis, case study教学内容：Reading: reading for general ideas, specific information, reading criticallyListening: listening for general ideasSpeaking: discussion, survey, presenting one’s own opinions, giving commentsWriting: choice of vocabulary: formality, certainty and strengthBusiness-oriented skills: cultural intelligence in multinational environmentStudy skills: use of indices第4章Who Wins the Lion’s Share（支撑课程目标1, 2, 3）重点内容：monopoly, antitrust, intervention, industrial policy难点内容：market competition models, antitrust regulators, survey教学内容：Reading: reading for general ideas, specific information, implied meaningListening: listening for the gist and listening for specific information, note-takingSpeaking: discussion, presentation skillsWriting: indirect speech and reporting verbsBusiness-oriented skills: case study, researchStudy skills: understanding argumentation by tracing cause-effect analysis第5章Conflict and Compromise （支撑课程目标1, 2, 3）重点内容：international trade, import, export, economics, currency难点内容：implications of protectionism, trade war, persuasion in speaking and writing 教学内容：Reading: reading for general ideas, specific information, implied meaningListening: listening for the gist and listening for specific information, note takingSpeaking: discussion, persuasion, presentation skillsWriting: how to persuadeBusiness-oriented skills: critical thinking, researchStudy skills: compound adjectives第6章Law and Order （支撑课程目标1, 2, 3）重点内容：economic sanction, embargo, boycott, restriction难点内容：controversies about economic sanction, summarization, use of corpus教学内容：Reading: reading for attitudesListening: listening for implied meaningSpeaking: making commentsWriting: ways to end a paragraphBusiness-oriented skills: case study, researchStudy skills: use of corpus六、教学安排该课程每周6学时，16周，48学时为课堂授课教学时间，48学时为课内实验教学时间。
business english 情景对话选择题
business english 情景对话选择题Business English is a crucial skill for professionals in today's globalized world. Whether you are negotiating deals, conducting meetings, or simply communicating with colleagues and clients, having a strong command of English is essential. In this article, we will explore a series of multiple-choice questions based on common business English scenarios.1. You are attending a conference and want to introduce yourself to a potential client. Which of the following greetings is the most appropriate?a) "Hey, what's up?"b) "Hi, my name is John. Nice to meet you."c) "Yo, dude! How's it going?"The correct answer is b) "Hi, my name is John. Nice to meet you." This greeting is professional and polite, setting the right tone for a business introduction.2. You need to schedule a meeting with a colleague. Which of the following phrases would you use to propose a time?a) "How about next week?"b) "Let's meet sometime."c) "I'm free on Monday at 2 pm. Does that work for you?"The correct answer is c) "I'm free on Monday at 2 pm. Does that work for you?" This response suggests a specific time and allows the colleague to confirm their availability.3. You are negotiating a contract with a potential business partner. Which of the following statements is the most effective in expressing your terms?a) "I want a lower price."b) "We need to discuss the cost further."c) "We propose a 10% reduction in price."The correct answer is c) "We propose a 10% reduction in price." This statement clearly communicates your desired outcome and provides a specific offer for negotiation.4. You are giving a presentation to a group of international clients. Which of the following strategies would you use to ensure effective communication?a) Speak quickly to keep their attention.b) Use technical jargon to demonstrate expertise.c) Speak clearly and use visual aids to support your message.The correct answer is c) Speak clearly and use visual aids to support your message. This approach ensures that your audience can understand and engage with your presentation, regardless of their language proficiency.5. You receive an email from a colleague requesting assistance with a project. How would you respond?a) "Sorry, I'm too busy to help."b) "Sure, I can help. When do you need it?"c) "Ask someone else for help."The correct answer is b) "Sure, I can help. When do you need it?" This response shows willingness to assist and seeks further clarification on the timeline, demonstrating a helpful and cooperative attitude.In conclusion, mastering business English is essential for effective communication in professional settings. By using appropriate greetings, proposing specific meeting times, expressing terms clearly, employing effective presentation strategies, and responding positively to requests for assistance, professionals can enhance their business Englishskills and build successful relationships with clients and colleagues. Keep practicing and refining your language abilities, and you will excel in the world of business.。
大学商务英语课件ppt
Business English has the characteristics of professionalism, practicality, and standardization, requiring language accuracy, conciseness, formality, and compliance with business practices and norms.
Translation • Practical Application Cases of
Business English • Summary and Outlook
01 Introduction to Business English
Definition of Business English
Definition of Business English
Business English Writing Skills
Summary
Improving Business English Writing Skills
VS
Detailed description
Students need to master the basic skills of business English writing, including writing business letters, emails, reports, etc., while paying attention to language accuracy and professionalism.
By simulating business negotiations, students can master negotiation skills and improve their negotiation abilities through practical operations.
商务英语口语教学大纲
商务英语⼝语教学⼤纲《商务英语⼝语》课程教学⼤纲⼀、课程基本信息课程代码：095072课程名称：商务英语⼝语英⽂名称：Oral Business English课程类别：公共选修课学时：36学时学分：2适⽤对象: ⾮英语专业本科⽣考核⽅式：考查先修课程：⼤学英语⼆、课程简介商务英语⼝语课是为⼴东商学院⾮英语专业学⽣开设的英语选修课。
本课程的教学安排为每周两课时，共36学时⼀学期。
本课程共分10个单元，分别介绍了各种商务话题和场景，包括会⾯、商务通话、商务演讲、会谈、商务旅⾏、商务谈判、企业⽂化与员⼯动⼒、领导⽔平、交易会及成功⾯试等。
主要采取分组讨论、⾓⾊扮演、案例分析等形式，以学⽣为中⼼，熟悉各种商务场景，有效掌握沟通技能，提⾼英语⼝头表达和交往能⼒。
Oral Business English is a selective course for non-English majors in Guangdong University of Business Studies. The course is classroom based, with two 45-minute periods per week, total 36 periods a semester. It is divided into 10 chapters introducing various business topics and situations including face-to-face communication, telephoning, business presentations, job interviews, business travel and entertainment, negotiations, leadership, trade fair, corporate culture and staff motivation. The main purpose of this course is to familiarize students with various business situations and help them master effective communication skills. By doing plenty of pair work, group discussions, and role playing, students are expected to be able to use English appropriately, flexibly and creatively.三、课程性质与教学⽬的本课程的适⽤对象为具有⼀定英语基础的⾮英语专业本科⽣。
国际商务英语二级证书
国际商务英语二级证书国际商务英语（International Business English，简称IBEC）是一种在国际商务领域中广泛使用的专业英语。
它包括商务沟通、商务写作、商务听力和商务口语等方面，旨在提高学习者在国际商务活动中的英语交流能力。
国际商务英语二级证书是对学习者在商务英语方面知识和技能的一种评估和认可，对于拓展职业发展和提升国际竞争力具有重要意义。
一、考试内容和要求国际商务英语二级证书考试对学习者的英语能力有较高的要求，主要包括以下几个方面：1. 商务英语听力：测试学习者对商务会议、商务电话、商业谈判等场景下的英语听力理解能力。
2. 商务英语口语：测试学习者在商务场景下的口头表达能力，包括商务演讲、商务会谈、商务问答等。
3. 商务英语阅读：测试学习者对商务英语材料的理解和分析能力，包括商务报道、商务合同、商务信函等。
4. 商务英语写作：测试学习者在商务英语写作方面的能力，包括商业报告、商务邮件、商务备忘录等。
二、备考建议为了能够顺利通过国际商务英语二级证书考试，以下是一些建议供大家参考：1. 词汇和语法：开展词汇和语法的系统复习是考试备考的基础。
记忆并熟练掌握商务英语中常用的词汇和句型，加强对语法知识的理解和应用。
2. 听力训练：通过大量听取商务英语材料，提高听力理解能力。
积极参与商务英语对话和讨论，锻炼自己的口语表达能力。
3. 阅读习惯：阅读商务英语相关文章，培养商务英语阅读理解的习惯。
注意理解文章的中心思想、结构和观点，并能准确理解文章中的关键信息。
4. 写作技巧：学习商务英语写作的基本技巧，包括书信写作、报告写作和备忘录写作等。
注意商务英语写作中的格式要求，例如合同的书写格式。
5. 模拟测试：进行模拟测试，了解自己的备考水平和弱点，针对性地进行复习和提高。
三、证书的意义国际商务英语二级证书的获得对于个人和职业发展有着重要的意义。
它不仅能够证明个人具备一定的商务英语水平，还能够提高个人在国际商务活动中的竞争力和沟通能力。
韦博级别介绍
Web International Course Description韦博国际英语课程分为8个水平阶段—入门、基础、进阶、中级、中高级、商务进阶、商务高级和专家级。
要达到这些阶段，需要采取不同的步骤。
每一个步骤都以其特有的功能，使整个课程成为一个梯进的学习过程。
学生通过学习掌握工作和生活中需要的英语能力。
课程名程：Ice Breaker Level 入门（0.0）教学目的：主动与说英语者开始英语对话，能描述日常生活中的简单事务，能用WH-开头的问题提问，并作简单回答；掌握一些简单会话，如介绍自己，家人和朋友，介绍工作。
表示时间，旅游，家庭，公司，饮食，起居，天气，动物，居住，衣服，拜访，短途旅行；课程名称：Threshold 基础（0.0-0.2）能主动用英语与人进行简单的沟通，能描述日常生活中的简单事务，谈论个人生活。
能用过去时、现在时及将来时，进行简单辩论。
您将学习到某些电话用语。
如：时尚、购物、运动、个人爱好、相关疾病、职业、数字、数量、生日活动、室外活动、室外活动用具、四季、个人信息、突发事件等方面该怎么运用您所学到的英语来处理。
课程名称：Beginner Level 进阶（0.2-1.0）运用正确结构的简单句表达有关个人的信息。
具备在国外生活的基本语言能力，西方文化及时事热门话题的了解机会，增强表达能力；·您将学习到如何向他人询问和提供私人的基本信息，·用较简单的词汇和语法进行简单的会话·学习英语的基本语法结构·学习在会晤时简单的询问与回答·学习如何询问及回答日常事务·学习如何描述生活, 居住，经历·学习如何描述个人爱好与能力·学习如何通过交流，了解对方的饮食、运动和其他方面爱好·学习如何运用数字或分数进行表达，以及准确理解其含义课程名称：Lower Intermediate Level 中级(1.0-1.5)日常活动, 安排时间表, 位置, 使用电话, 安排见面时间, 提前安排, 与朋友见面, 提出问题, 确定信息；·您将学习到如何灵活运用各种时态准确地向他人询问和提供私人的基本信息，加大工作和生活上简单词汇。
全国商务英语专业四八级
全国商务英语专业四八级The National Business English Proficiency Test (4B) is a widely recognized examination in China that assesses the English language proficiency of individuals pursuing careers in the business and commercial sectors. This standardized test evaluates a candidate's ability to effectively communicate in English within the context of the business environment. As the demand for skilled professionals with strong English language skills continues to rise in the global marketplace, the 4B exam has become an increasingly important credential for those seeking to enhance their career prospects and competitiveness.The 4B exam is designed to assess a range of language skills that are essential for success in the business world. These include reading comprehension, writing, listening, and speaking. The test is structured to evaluate a candidate's understanding of business-related vocabulary, their ability to interpret and analyze written materials, their capacity to communicate effectively in both written and oral formats, and their proficiency in comprehending spoken English in various business scenarios.One of the key strengths of the 4B exam is its focus on practical, real-world applications of the English language. The test questions and tasks are carefully crafted to simulate the types of communication challenges that professionals often encounter in the business environment. This ensures that the assessment accurately reflects the language skills required for success in the workplace, rather than simply testing theoretical knowledge.The reading section of the 4B exam, for instance, may include articles or reports related to topics such as marketing strategies, financial trends, or international trade. Candidates are expected to demonstrate their ability to comprehend the main ideas, identify key information, and draw relevant conclusions from the given materials. The writing component, on the other hand, may require candidates to compose business correspondence, such as emails, reports, or proposals, showcasing their ability to communicate effectively in a professional context.The listening and speaking sections of the 4B exam are particularly important, as they evaluate a candidate's ability to engage in interactive communication. Candidates may be asked to listen to recordings of business presentations, negotiations, or interviews, and then respond by answering comprehension questions or providing their own insights and opinions. The speaking component mayinvolve role-playing exercises, where candidates are required to demonstrate their ability to engage in effective dialogues, negotiate, or make persuasive presentations.Preparing for the 4B exam requires a comprehensive approach that combines language learning, business knowledge, and practical application. Successful candidates often invest significant time and effort in developing their English language skills, expanding their understanding of business concepts and practices, and honing their communication abilities through various exercises and simulations.Many educational institutions and training providers offer specialized 4B preparation programs, which can include courses, workshops, and practice tests designed to help candidates familiarize themselves with the exam format, content, and strategies. These programs often emphasize the importance of developing a strong foundation in business English vocabulary, as well as the ability to apply language skills in real-world business scenarios.Beyond the exam itself, the 4B credential holds significant value in the job market. Employers in China and abroad often view the 4B certification as a reliable indicator of an individual's English language proficiency and their potential to excel in business-related roles. Candidates who successfully pass the 4B exam can demonstrate their commitment to professional development, their adaptability tointernational business environments, and their ability to contribute effectively to cross-cultural communication and collaboration.In conclusion, the National Business English Proficiency Test (4B) is a crucial credential for individuals seeking to enhance their career prospects in the business and commercial sectors. By assessing a range of language skills essential for success in the global marketplace, the 4B exam provides a valuable benchmark for employers and serves as a testament to a candidate's dedication to developing their professional capabilities. As the demand for skilled, multilingual professionals continues to grow, the 4B certification has become an increasingly valuable asset for those aspiring to thrive in the dynamic and ever-evolving business landscape.。
商务英语专业介绍
商务英语专业介绍
商务英语（Business English）是一门专注于商务领域通信交流的英
语学科。
其目的是培养学生在商务交流中能够流利、准确地表达自己的意思，以及理解他人的意图。
商务英语作为一门独立的学科，旨在提高学生
的语言能力，使之能够在商务活动中胜任各种沟通交流任务。
商务英语专业强调掌握商务交际的核心技能，包括听、说、读、写和
翻译。
学生将学习商务英语的基本词汇和短语，提高听力和口语能力，培
养阅读和写作能力，并掌握商务文件的翻译技巧。
此外，学生还将学习商
务文化和商务礼仪，了解国际商务环境，并学习使用信息技术工具支持商
务活动。
商务英语专业课程涵盖了广泛的商务领域，包括市场营销、国际贸易、金融、管理等。
学生将学习如何撰写商务报告、制定市场营销策略、进行
商务谈判等实际应用技能。
此外，他们还将学习跨文化沟通、国际商务法
律和商务伦理等相关知识，为将来在国际商务领域工作做好准备。
在全球化的商业环境中，商务英语专业毕业生将具备与国际伙伴合作、面对不同文化背景的挑战和解决问题的能力。
他们将成为现代商务领域中
不可或缺的人才，为国际商务的发展做出积极的贡献。
商务英语专业四级考试真题及答案
商务英语专业四级考试真题及答案全文共3篇示例，供读者参考篇1BUSINESS ENGLISH MAJOR TEM 4 EXAMINATIONPart I Reading Comprehension (40 points)Section ADirections: In this section, there is a passage with ten blanks. You are required to select one word for each blank from a list of choices given in a word bank following the passage. Read the passage through carefully before making your choices. Each choice in the bank is identified by a letter. Please mark the corresponding letter for each item on Answer Sheet 2 with a single line through the centre. You may not use any of the words in the bank more than once.The idea of reputation is at the heart of risk management. Reputation is formed by 41 in a wide range of stakeholders like customers, employees, regulators, and investors. For an organization, a vicious circle will arise if it does not 42 sufficient attention to reputation risk management. Mistakes and failures 43 such as poor product quality, unethical behavior, orcorruption, will result in reputational losses. These, in turn, will 44 the organization’s ability to attract and retain customers, talented employees, business partners and even investors. The worsening operating conditions will 45 reputation further, leading to a situation where an organization is less able to compete successfully. In other words, reputation risk is a downward spiral that can 46 a firm’s future survival.A. articulateB. obliterateC. incidencesD. stakeholdersE. exacerbatesF. undermineG. attentionH. secureI. reflectJ. impairSection BDirections: In this section, you are going to read a passage with ten statements attached to it. Each statement contains information given in one of the paragraphs. Identify the paragraph from which the information is derived. You may choose a paragraph more than once. Each paragraph is marked with a letter. Answer the questions by marking the corresponding letter on Answer Sheet 2.The Importance of Social Media in BusinessA) Social media has become an important tool for businesses in recent years. Companies can interact with their customers in real time, provide updates on products and services, and receive feedback instantly. B) Businesses have found that by using social media, they can create a more personal connection with their customers, leading to increased brand loyalty and better customer retention. C) Additionally, businesses can use social media to analyze customer data and target their marketing efforts more effectively. D) Social media platforms like Facebook, Twitter, and Instagram allow businesses to reach a global audience without the need for expensive advertising campaigns.E) It is essential for businesses to have a strong social media presence in order to stay competitive in today’s market. F) Social media can also be used to drive traffic to a company’swebsite, increasing sales and revenue. G) However, businesses need to be careful when using social media as one wrong move can damage their reputation and alienate customers. H) Social media has also transformed the way businesses handle customer service, allowing them to respond to inquiries and complaints quickly and efficiently. I) By using social media, businesses can keep up with the latest trends and stay ahead of their competitors. J) In conclusion, social media has become an integral part of business operations and will continue to play a significant role in the future.Part II Vocabulary and Structure (40 points)Section ADirections: There are 20 incomplete sentences in this section. For each sentence there are four choices marked A, B, C and D. Choose the ONE answer that best completes the sentence. Then mark the corresponding letter on Answer Sheet 2.A. haveB. hasC. beD. beingSection BDirections: There are 30 sentences in this section. Beneath each sentence, there are four words or phrases marked A, B, C and D. Choose the ONE word or phrase that best keeps the meaning of the original sentence if it is substituted for the underlined part. Then mark the corresponding letter on Answer Sheet 2.Part III Cloze test (20 points)Directions: For each blank in the following passage, there are four choices marked A, B, C and D. Choose the ONE that is the most suitable and mark your answer on the Answer Sheet.Business English is a specialized area of English that aims to help people communicate effectively in the workplace. It focuses on vocabulary, expressions, and structures that are commonly used in business settings. Professionals in fields such as marketing, finance, human resources, and international trade need to have a good command of Business English in order to 47 in their careers. Business English is also important for students studying business-related subjects as it will give them an edge in the job market. 48, mastering Business English can help individuals build relationships with colleagues, clients, and partners, leading to successful business interactions. Companiesalso value employees who are proficient in Business English as they can represent the organization effectively in negotiations, presentations, and meetings. In today’s global marketplace, the ability to communicate effectively in English is a key 49 for success in a variety of industries.A. excelB. abandonC. exertD. boastPart IV Translation (20 points)Directions: For this part, you are allowed 30 minutes to translate a passage from Chinese into English. You should write your answer on Answer Sheet 2.人们常常说，时间是金钱。
商务英语分类
商务英语分类In the global business landscape, the significance of business English cannot be overstated. It serves as the lingua franca for communication across borders, industries, and cultures. The nuances and diversity of business English make it a crucial skill for professionals seeking to excelin their respective fields. This article delves into the various classifications of business English and explores their relevance in today's interconnected world.**1. General Business English:**General Business English, as the foundation stone, covers the basic terminologies and concepts essential for day-to-day business communication. It encompasses greetings, introductions, making requests, apologies, expressing opinions, and closing statements. This type of English is suitable for beginners and those seeking to establish asolid foundation in business communication.**2. Technical Business English:**Technical Business English caters to the specific needs of industries that require a higher level of technicalknowledge. It involves the use of terminologies and jargon related to specific fields such as finance, marketing, engineering, and law. Professionals working in these industries often need to have a good grasp of Technical Business English to communicate effectively with their peers and clients.**3. Negotiation English:**Negotiation English focuses on the skills required to negotiate business deals, contracts, and agreements. It emphasizes the ability to persuade, influence, and convince others while maintaining a professional tone. This type of English is crucial for salespeople, managers, and executives who are often involved in negotiation processes. **4. Presentation English:**Presentation English is tailored for those who need to deliver presentations and speeches to clients, colleagues, or stakeholders. It involves clear and concise language, effective use of visual aids, and the ability to engage the audience. Professionals in marketing, sales, and public relations often find this type of English particularly useful.**5. Intercultural Business English:**Intercultural Business English addresses the challenges and nuances of cross-cultural communication. It emphasizes the importance of understanding and respecting cultural differences, avoiding language barriers, and adapting to different communication styles. This type of English is essential for companies operating internationally and for professionals who need to work with clients or colleagues from diverse cultural backgrounds.In conclusion, the diverse classifications of business English cater to the specific needs of different business scenarios and cultures. By mastering these classifications, professionals can enhance their communication skills, build trust with clients and colleagues, and achieve success in their respective fields. In today's interconnected world, where businesses are constantly evolving and expanding, the importance of business English cannot be overstated.**商务英语分类及其重要性**在全球商业领域，商务英语的重要性不言而喻。
高级商务英语10单元作文
高级商务英语10单元作文In the realm of international business, negotiation is a critical skill that can make or break a deal. Unit 10 of our Advanced Business English course delves into the intricacies of cross-cultural communication and strategic negotiation techniques that are essential for success in the global marketplace.The essay will explore the following key areas:1. Understanding Cultural Nuances: The importance of cultural awareness in negotiations cannot be overstated. This section will discuss how different cultures approach negotiations, the significance of non-verbal communication, and the role of relationship building in various business contexts.2. Preparation is Key: Before entering any negotiation, thorough preparation is essential. This part will cover the necessary steps to take, including researching the other party, setting clear objectives, and understanding one's own and the other party's BATNA (Best Alternative To a Negotiated Agreement).3. Effective Communication Strategies: The ability to communicate clearly and persuasively is paramount. This section will provide insights into using language to build rapport, the art of active listening, and the power ofquestioning to uncover needs and concerns.4. Negotiation Tactics and Strategies: A deep dive into both cooperative and competitive strategies, including win-win approaches, hard bargaining techniques, and the use of deadlines to influence the negotiation process.5. Deal Closure and Relationship Maintenance: The final part will focus on how to bring a negotiation to a successful close, including the drafting of agreements, handling objections, and the importance of maintaining therelationship post-negotiation for future opportunities.In conclusion, mastering the art of negotiation in a business context requires a nuanced understanding of cultural differences, meticulous preparation, and the ability to communicate effectively. By applying the strategies and tactics learned in Unit 10, business professionals can navigate the complexities of international negotiations with confidence and achieve mutually beneficial outcomes.。
湖南外国21级商务英语
湖南外国21级商务英语The Hunan Foreign Trade University 21st Class of Business English represents a diverse and dynamic group of students poised to make their mark in the global business landscape. Hailing from various regions across China, these individuals have come together to embark on a transformative educational journey, equipping themselves with the knowledge and skills necessary to thrive in the ever-evolving world of international commerce.At the heart of this class lies a shared passion for the art of business communication. The students have immersed themselves in the intricacies of English language proficiency, recognizing it as the universal lingua franca that transcends cultural boundaries and facilitates seamless cross-border interactions. Through a rigorous curriculum that blends theoretical frameworks with practical applications, they have honed their abilities to navigate the complexities of international trade negotiations, marketing strategies, and financial management.One of the standout features of the Hunan Foreign Trade University21st Class of Business English is the diversity of their academic and professional backgrounds. While some students have a strong foundation in economics and finance, others bring a wealth of experience from fields such as marketing, logistics, or even engineering. This rich tapestry of perspectives not only enhances the classroom discussions but also prepares the students to tackle the multifaceted challenges that arise in the global business arena.The program's emphasis on developing well-rounded professionals is evident in the breadth of its coursework. Beyond the core business subjects, the students delve into the nuances of cross-cultural communication, international law, and strategic decision-making. This holistic approach equips them with a comprehensive understanding of the intricate web of factors that shape the global business landscape, empowering them to navigate the ever-evolving complexities with confidence and agility.One of the most remarkable aspects of this class is the students' commitment to cultivating a strong sense of community and collaboration. They have formed tight-knit study groups, engaging in lively debates and sharing insights that transcend the boundaries of individual disciplines. This collaborative spirit extends beyond the classroom, as the students actively participate in extracurricular activities, such as case competitions and industry-specific symposiums, where they have the opportunity to showcase theirskills and forge valuable connections with professionals in the field.The Hunan Foreign Trade University 21st Class of Business English is also distinguished by its strong emphasis on practical experience. Through internships, industry-sponsored projects, and study abroad programs, the students are given the chance to apply their classroom knowledge to real-world scenarios. This hands-on approach not only reinforces their theoretical understanding but also allows them to develop the critical thinking and problem-solving abilities that are highly sought after in the global business community.As the students near the culmination of their academic journey, they are poised to embark on the next chapter of their lives – a future filled with boundless opportunities and the potential to make a lasting impact on the world of international business. With their exceptional language proficiency, comprehensive understanding of global business practices, and a deep commitment to ethical and sustainable development, these individuals are primed to become the next generation of business leaders, driving innovation and fostering cross-cultural collaboration.The Hunan Foreign Trade University 21st Class of Business English is a testament to the power of education in shaping the future of global commerce. Through their dedication, resilience, and unwavering pursuit of excellence, these students have positionedthemselves as the vanguard of a new era in international business, ready to navigate the challenges and seize the opportunities that lie ahead with confidence and conviction.。
博思英语考试简介
博思英语考试简介博思英语考试简介 博思，BULATS，全称Business Language Testing Service，外语⽔平测试服务，下⾯是博思考试简介： 博思考试简介 流⾏的职场英语⽔平考试有三种：BEC、托业与博思。
博思考试，BULATS，全称BusinessLanguageTestingService，汉语意译为剑桥职业外语考试，⾳译为博思。
它是⼀种与职业⼯作相关的、快速及实⽤可信的外语考试。
外语⽔平测试服务，此项测试服务特别为公司和组织机构提供了⼀种与⼯作紧密相关的、快速且实⽤可信的语⾔测评服务。
⽬前已在意⼤利、法国、德国、俄罗斯、阿根廷、⼟⽿其、巴西、⽇本、韩国、越南、印度尼西亚等100多个⾮英语国家和地区的公司和政府机构中⼴泛使⽤。
是公司领导者以及⼈⼒资源部和培训发展部经理们最可信赖的⼀种语⾔测试⼯具。
BULATS由剑桥⼤学考试委员会(UniversityofCambridgeLocalExaminationssyndicate-UCLES)和欧洲语⾔测试委员会(AssociationofLanguageTestersinEurope-ALTE)的其他成员共同研制。
英国驻华⼤使馆⽂化教育处代表剑桥⼤学考试委员会⽀持BULATS在中国的运作。
在中国，有13家代理机构获剑桥⼤学考试委员会(UCLES)批准提供BULATS测试服务。
合作开发博思(BULATS)的ALTE成员有： 法语联盟 法语联盟成⽴于1883年，是⼀家⾮营利性的组织。
主要致⼒于法语语⾔及⽂化的教育和传播，在全球133个国家建⽴了1300多个中⼼。
为各⾏各业不同年龄段的380，000多名学⽣提供多种多样的⽂化活动和课程，同时颁发七个专业的⽂凭，包括语⾔、⽂化、⽂学、商业法语和商务翻译等。
歌德学院 歌德学院是由公众集资筹建的⾮营利性、世界性的组织，成⽴于1951年，总部在慕尼⿊。
该组织旨在国外促进德语更⼴泛的传播，增进德国同其它国家的⽂化合作。
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15周口语考试
注意事项：
考试分两部分，
第一部分one minute presentation 1分钟陈述
要求：
1.学生必须在1分钟左右完成对相关问题的回答，陈述时间不够要扣分，陈述时间过长可中间打断，根据评分标准打分数。
2.进行第一部分时，可让每个学生从六个tasks中抽出一个，然后在每个task中的两个问题中选择一个问题回答即可，限时一分钟。
第二部分是business report check
要求：
1. 学生必须在1分钟（最多2分钟）回答老师对此学生所完成报告的部分进行提问。
2.进行这部分时，老师提问，学生回答。
Short presentation
•Directions: You are asked to give a short talk on a business topic. You have to talk for one minute. You can make notes if you want.
career
•What is important when considering a career change?
•Further study or training
•Opportunities for future promotion
•Personal interest
•What is important when applying for a job in a foreign country？
•Language needed
•Salary
•Free accommodation
Unit two
•What is important when designing a company website?
•Types of information to include
•Different language version
•Layout of the website
•What is important when selling on line?
•Good website
•Lower prices
•Fast delivery
Unit three
•What is important when setting up a branch abroad? •Staff cost
•Location
•Local grants
•What is important when choosing the location for a new factory? •Transport connections
•Cost
•Size of the factory
Unit 7
•What is important when selling a new product? •Market research
•Good sales team
•advertising
•What’s impor tant when choosing a newspaper to advertise in •Numbers of readers
•Type of newspaper
•Cost of advertisement
Unit 9
•What is important when trying to reduce stress at work？•Being well-organized
•Taking breaks
•Attending social events
•What is important when choosing a new receptionist ? •Experience
•Personality
•Communication skills
Product
•What is important when buying a computer equipment? •Name of the manufacturer
•After-sales service
•Cost of equipment
•What is important when choosing packaging for a new product？
•Design of packaging •Materials used •Cost of packaging。