bec中级口语指导汇总
bec中级口语应试指南
bec中级口语应试指南1. 准备好自我介绍。
在口语考试中,面试官通常会要求你进行自我介绍。
你应该介绍你的姓名、年龄、教育背景、兴趣爱好和个人特点。
确保自我介绍简洁明了,不要太冗长。
2. 学会与面试官建立良好的沟通。
在回答问题时,你应该保持积极的姿态,并用流利的口语回答问题。
你可以用简单的句子回答问题,并尽量避免使用太多的陈述句。
3. 练习常见的口语问题。
在口语考试中,面试官通常会问关于个人信息、家庭背景、兴趣爱好和未来计划等方面的问题。
你可以事先准备一些答案,并进行练习,以便在考试中能流利地回答这些问题。
4. 不要忽视发音和语调。
发音和语调对于口语考试非常重要。
确保你的发音准确,并注意流利地表达自己的想法。
5. 学会用简单的句子表达自己。
在口语考试中,你应该用简单的句子表达自己,并注意语法和词汇的正确使用。
避免使用太复杂或过长的句子,以免产生语法错误。
6. 多练习口语。
口语考试的关键是多练习。
你可以找一位英语母语人士进行练习,或利用在线资源进行口语练习。
通过反复练习口语,你可以提高自己的口语流利度和自信心。
7. 注重词汇积累。
在口语考试中,丰富的词汇量对于流利地表达自己是至关重要的。
你可以通过阅读英语材料、听英语音频和参加英语口语课程来积累词汇。
记得使用这些词汇在口语练习中。
8. 注意语法和时态。
在口语考试中,正确的语法和时态使用非常重要。
确保你的句子结构正确,并正确使用时态,以免给面试官留下不专业的印象。
9. 注意非语言表达。
在口语考试中,你的非语言表达也非常重要。
要注意你的姿态、面部表情和手势,以保持专业和自信的形象。
10. 放松心态。
最后,放松心态非常重要。
在口语考试中保持冷静和自信,不要被紧张情绪所困扰。
相信自己的能力,尽力发挥。
bec中级口语总结
bec中级口语总结EntertainingVenueWhen we choose the venue, we should consider how important is the client to us, and take his or her characters into consideration. If the client is quiet, then a concert is a good choice.Otherwise you can take your client to the sports event.Cultural differencesBe familiar with client’s manners and customs can show our respect for others. For example, when we talk to a Japanese do not use the color green, because they treat green as the symbol of misfortune. And don’t have mutton during a business dinner with a Japanese.Types of activitiesDifferent clients for different activities. In order to make them feel satisfied and comfortable we must choose the activities they prefer and are interested in. For example if you find your client has a taste for art or music then take him or her to a concert. If he or she is a sports fan take him or her to the sports event , and so on.CostIt is depend on the nature of the transaction or the size of the deal. Consider the profit issue.If the company is expecting to make big profits out of a specific client, it should at least put in proportional investment to entertain its clients. Information about the clientThe activities that you choose will constitute a part of the first impression that you will give to your clients. So you should be careful when choosing the type of activities. You need to consider the client’s age, educational and cultural backgrounds and do some research about you clients’ characters and hobbies.Company personnel involvedThe staff we select to meet customers should have appropriate skills as well as sufficient experiences. Fluent oral English is needed when we meet a foreign customer, and he or she must have the abilities to handle the emergency.A formal mealYou should always end up all kind of activities with having a formal meal. Activities are just the warming-up activities for the key matter-business. After a whole day or a few days’entertainment, you may find the distance between the two sides are much narrower than the beginning, and there might be a lot of things that you both want to talk about.New equipmentPrice and discountsDiscounting is common in business. Even if you are buying only one piece of furniture, you can still expect to receive about a 30% discount off. As the volume of your purchase increases, the discount should continue to increase to nearly half the original price。
剑桥商务英语考试中级口语话题汇总
剑桥商务英语考试中级口语话题汇总为了让大家更好的预备商务英语BEC考试,我给大家整理了商务英语考试中级口语话题,下面我就和大家共享,来观赏一下吧。
商务英语考试中级口语话题一What is important when exhibiting at trade fair?参与展销会需考虑哪些要点?Quality of displayStaff selectedFirstly, when exhibiting at trade fair, quality of display is very important. The quality of the display will affect the public image of the company. Therefore you should make sure that what you display should be of high quality and show the best of your products.Secondly, it is also important to select the right staff. There have to be people who are informative and have excellent communicative skills so as to answer any kind of questions produced by potential customers.All this is impossible without careful planning. So you have to plan in advance to make your display a complete success.商务英语考试中级口语话题二What is important when planning the layout of a stand at trade fair?展销会展位布置需考虑哪些要点?AttractivenessSecurity of exhibitsSpace arrangementFirstly, attractiveness is very important when planning the stand layout. In order to get more people to visit your stand, it should be designed in a creative way to make it as eye-catching as possible.Secondly, security of exhibits is also important. No one want to see any visitor to your stand be hurt due to the neglect of security of exhibits. So make sure your exhibits are placed in safe way to avoid any potential dangers.On top of that, space arrangement should be also taken into consideration.For instance, there should be area for demonstrating your products as well as for discussion with visitors.商务英语考试中级口语话题三What is important when organizing an in-house training course?course contentsparticipants selectedplanning carefullyFirstly, course contents are very important when organizing an in-house training. To ensure all the participants can really benefit from the training course, the contents should be something that the members are interested in and be practical to their work.Secondly, participants selected are also important. That includes trainers and trainees. To ensure effectiveness of the training, you should select experienced and informative trainers to give the course. As for trainees, they ought to be people who can spare time for the training so as to maintain high level of productivity.All this is impossible without careful planning. So you need to plan in advance to ensure a complete success of the training.商务英语考试中级口语话题四Promotion(method/how much discount should be offered/advertisement突出哪些特征) target consumers between X.X and X.X years oldWow, you see now the car industry is changing so rapidly that we can hardly imaging. Only three month passed , and the company brings out another new model of the car, especially whose target consumers ages from 18 to 25 years old.Well, this new product aims to target consumers between 18 to 25 years old .They are young and can be easily attracted by novel things, I mean, we should outline the unique design of the car model, which leaves the impression of fashion on consumers.They would prefer to things which are very eyecatching. However, I wonder if they can afford it for people under 25 years old do not havethat many savings. It’s necessary to convince them that this type of cars is good value for money.Then we are able to make profits from them.So that comes to the problem how to present the car to our target consumers effectively though an advertising campaign.I think TV commercials can meet our needs. For one can it can reacha large number of audience at a low cost per person. For another, television allows creative use of action, color, and sound which that cannot possible in any other medium.In addition, giving leaflets is another way to show them the new model.With both of the ways , I think we can our plan reach the expectation.Let get down to prepare for it.商务英语考试中级口语话题五Location and RelocationWhat is important when relocation a business?What is important when choosing retail premises to rent?Local workforce availableLocation of site (transportation)Length of contractDemand for products or servicesLabor costsCompetitionFirstly,Secondly, location of site is very important. You need to consider whether it’s convenient and easy for raw material supply and transporting out the products, whether it’s easy to get access to the electricity, water, gas and other supporting energy, whether it’s convenient for staff to go to work.Furthermore, length of contract is also important. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to happen, such as, assignment, service charges.Competition is another factor to consider. You shouldn’t locate in a place where there are already a lot of firms. Competition will severely affect a company’s revenue.。
商务英语考试(BEC)中级口试指导(53)
商务英语考试(BEC)中级口试指导(53)xx年商务英语考试(BEC)中级口试指导(53)1.Appointment 约会A:How do you make an appointment on the puter?B:Use the Calendar function.A:你知道怎样在电脑上安排约会吗?B:可以使用“日历”中的功能。
2. Attach document 附件A: How do you attach a document with your email?B: Click on the Attachment, browse to the document you want to attach, and click OK.A:怎样在电子邮件中加附件啊?B:点击“附加”,浏览到你要加的.附件,然后点击确定。
3.Data backup 数据备份A: Do we have a data backup system?B: We do for CAD data. You have to backup the other files yourself.A:我们有数据备份系统吗?B:我们有CAD数据备份系统,其他数据得自己做备份。
meeting 网络会议A: Why don't we use Netmeeting instead of teleconference?It's free.B: Good idea. Let's try next time.A:我们为什么不用网络会议代替电话会议呢?还是的。
B:好主意,我们下次试一下。
5.Video card 显卡A: I need a fast video card.B: Why?A: I need to show animation in my presentations. A:我需要一个快一点的显卡。
B:为什么?A:我的演示里要做动画。
BEC中级口语(整理版)
(2)个人意见法:用一般疑问句Question 4Do you think timely adjusting is just as important as preparation beforehand in the development of an advertisement program?Question 5I heard you talked about evaluation systems of advertisement, and found myself quite interested in it. Has your company adopted/evolved such a system? How does it work?Question 6Do you believe/agree/support that advertisement is the best way in promoting sales?回答问题时简明扼要Answer to question 1There are two main aspects we must take into consideration when judging the objectives of a specific advertising program. Firstly, we must decide what major category the product belongs to. Secondly, the current sales situation of the product on the market should be considered.Answer to question 2I think the advertisement costs can be controlled by two ways. The first way is to choose the most economically-efficient media, such as newspaper or radio rather than TV slots, for the former two will reach the general public at a relatively low cost. The second way is to ensure that the quantity of advertisement is appropriate, with no space for waste.Answer to question 3Since my company 's manufacturing mainly focuses on food products, I believe TV may be the best media for advertisement. Because TV reaches the most extensive mass and seems to serve a very strong influence on children and women, who compose the major consumers of our products.Answer to question 4Yes, I quite agree with you. Because the market situation keeps changing almost without stop, timely adjusting is of key importance leading to a successful launch of an advertising program. But it never reducesthe significance of preparation.Answer to question 5Thank you for your interest in our company. Actually, our company adopted this evaluating system last year. It has worked very well up till now, providing us with a set of quantified standards in evaluation, which are much more objective in comparison with previously man-made criteria.Answer to question 6It cannot be denied that advertisement is a very effective way of sales promotion, but I don 't think it is the only way to do this. Cutting prices, for example, sometimes generates the same result as advertisement does. And that 's a more direct way, and is money-saving.第九课时第八讲I Busin ess DialogueTrade Show -Cell PhoneShop Owner: Whew! The traffic at this trade show is so much heavier tha n it was last year!Manu facturer: Yes. There are more phone manufacturers tha n ever.Shop Owner: Yeah, I noticed Microsoft has started making cell phones.Manu facturer: Every booth has a differe nt gimmick to try to catch your atte nti on.Shop Owner: I no ticed that you have Michael Jorda n sig ning autographs in your booth.Manufacturer: I lladmit it -it is a gimmick to pull you in. Now that you are here, let me show you someof the great features of our n ewest products.Shop Owner: There's a big dema nd for cell phones with digital cameras.Manufacturer: Of course we have several models with miniature cameras. We also have the basic simple phones that most of your customers n eed.Shop Owner: I rm kind of pressed for time. Why don 'tyou just give me a brochure and your bus in esscard, and I il con tact you later?Manu facturer: Of course. Here you go.Shop Owner: Ok, and now I just have time to squeeze in a short con versati on with Michael Jorda n.n Discussi onCan didate A: It is the first time for our compa ny to atte nd a trade fair in Paris. So we have to do a lot of preparati ons before we set off. Do you think so?Can didate B: I' m of exactly the same idea. Firstly, I thi nk we must arra nge an appropriate schedule. For example, we should arrive a day earlier to give us time to adjust and acclimatize.Can didate A: I agree en tirely. As we know, travel fatigue, climatic cha nges, jet lag, foreig n food, etc. will all have great effect on us.Can didate B: Yes. And the n we should book air tickets and reserve accommodati ons in adva nee.Can didate A: Yes. I think we should con tact the travel age nt because it can offer variety of choices and disco unt.Can didate B: That s just what I was thinking. The n, we must remind every participa nt that cultural differe nces can cause a lot of misun dersta ndings and eve n break a deal. So they should lear n more about French culture. Can didate A: Can you put things into the perspective?Can didate B: For in sta nee, shak ing hands with every one prese nt, in vit ing your customers to lunch rather tha n dinner, avoidi ng talk ing bus in ess over the main course, etc. are all basic bus in ess customs that our participa nts should bear in mind.Can didate A: I go along with you about that. I thi nk we can invite French people to give every participa nt lecture to help them familiarize with French culture.Can didate B: Ok, that ' agreed. 'l prese nt our ideas to the board of directors. Nice talk ing with you.Orga nizi ng a PR EventCan didate A: Our compa ny is orga nizing a press conference to launch our latest model. We must make careful pla nning and con siderate arran geme nts to en sure the most satisfy ing outcome.Can didate B: True eno ugh. I think the first thing we should take in to con siderati on is the people we shall in vite to the press conference. What are your views on this?Can didate A: As I see it, we should target most importa nt motori ng magaz in es, n ati onal papers, major regi onal papers and freela nee journ alists, etc.Can didate B: That' a good point. When the public reads positive things in their favorite magaz ine or newspaper, they are the journalists owh comments and therefore much more powerful than advertising because they aren 'ti nflue need by the orga ni zati on.Can didate A: Yes. So, our goal is to com muni cate the quality and image of our cars to the motori ng press.Can didate B: Then, how about the in formati on n eeded in the press conference. Would you comme nt on this poi nt?Can didate A: I think we should make sure that press in formati on packs are accessible to every one prese nt.Can didate B: I won der if you could expla in it in more detail.Can didate A: sure. The in formatio n packs in clude, for example, brochures about specificati ons of our adva need cars, the most attractive pictures reflect ing the moder n image of our cars, etc.Can didate B: I agree en tirely. What ' more, I think welcome in formati on and it in eraries for guests should also be prepared in adva nee.Ca ndidate A: Oh, exactly.in Exam in ati on Strategies1)看清问题、紧扣主题、合理分配时间2)和搭档注意配合,切忌一边倒3)如何合理的利用准备时间第九讲I Prese ntati on TopicsEn terta ining clie ntsWHAT IS IMPORTANT WHENENTERTAINING CLIENTSTYPES OF ACTIVITIESCOSTTypes of Activities:a. Entertaining client is done by way of a series of activities. Such as a sightseeing tour, a football match, a ballroomparty, an orchestra performanee, a ballet show, a fashion show, playing tennis and a formal meal, etc.b. The activities that you choose will constitute a part of the first impression that you will give to yourclients. So you should be careful when choosing the type of activities. You need to consider theclient ' s age, educational and cultural backgrounds and do some research about your clients and hobbies.c. For well-educated clients, they may expect some high class-associated activities, such as ballet, ballroom parties,and orchestra performa nces. If you fulfill their expectati on/sta ndard, your efforts will put a lot of weight on yourcredibility.d. For some young clie nts, you may wish to take them to some more fashi on able activities, such as a music bar, a popmusic show, a fashi on show.e. For those sporty clie nts-football, tennisf. However, you should always end up all kind of activities with havi ng a formal meal. You donto talk about bus in ess with your clie nts in the tennis court or theatre; they are just the warm in g-upactivities for the key matter- bus in ess. After a whole day or a few days ' en terta inment, you mayfindthe dista nee betwee n the two sides are much n arrower tha n the begi nning, and there might be a lot of thi ngs that you both want to talk about.The costs of en terta inmenta. Not always the esse ntial thing. Depe nding on the n ature/characteristics of the tran sacti on or the size of the deal.b. Should consider the profit issue. If the company is expecting to make big gain/profits out of a specific clie nt, it shouldat least put in proport ional in vestme nt to en terta in/please its clie nts. E.g.c. If the compa ny foresees that the clie nt is not very lucrative, the nd. The ideal pla n would be spe nding as little money as possible to get the deal done. But you must not offend your clients. You should make them feel being welcomed.Compla int han dli ngWHAT IS IMPORTANT WHEN …?DEALING WITH COMPLAINTS FROM CLIENTSOFFERING AN APOLOGYSUGGESTING A SOLUTION TO THE PROBLEMa. Offeri ng an apology is the very basic level.b. When the clients think that they have received unfair treatments, the first thing that the company should do is to calmthem down and try to keep the client.c. An apology is the first step and a useful method to maintain control of the situation.d. Offering an apology is an important gesture to show that the hosting company is fully aware of the situation and wouldlike to take the potential responsibility for its mistakes.e. The complaining clients would feel that their complaints are being paid attention and may therefore be happy toproceed to the transaction with the hosting company.f. It is necessary to suggest a solution to the problem as well.g. The clients want to enter into the transaction in a good mood and with a reliable and trustworthy business partner.Apart from an apology, the client would want to have the problems and misunderstanding solved before theircommunication moves to the next level. If the hosting company failed or refused to suggest a solution, its sincerity of entering into the transaction would be put into doubt.n Discussi on TopicEntertaining Foreign ClientsYour company is entertaining a group of foreign clients for three days, including one non-working day.You have been asked to plan a programme for the visit.Discuss the situation together, and decide:What kinds of activities would be suitable for the visitWhat information it would be useful to know about the clients before finalizing the programmeInterlocutor: [Select one or more of the following questions as appropriate, to redress any imbalance or to broaden the discussion.]What kinds of arrangements need to be made before foreign visitors arrive? (Why?)Are there any disadvantages for a company in having a visit from foreign clients? (Why / Why not?)Where would you take foreign visitors in your home town? (Why?)Would you enjoy looking after business visitors for a few days? (Why / Why not?)What problem might there be when socializing with foreign business people? (Why?)What are the long-term benefits of establishing personal contacts with foreign clients?Thank you. That is the end of the speaking test.[Retrieve materials.]川Discussion Functional Sentences(一)开始某个话题Let 'start with …Shall we begi n with …So, the first item on the agenda is …Linda, would you like to kick off?(二)结束某个话题Right, I think that covers the first item.Shall we leave that item?If you don 'have anything else to add, …(三)转移话题Let'smove on to the next item …The next question on the agenda is …Now let 'scome to the question of …(四)打断对方Excuse me, may I interrupt?Just a moment, but …Can I say something here?Mark, sorry, …Sorry to interrupt, but …(五)评价1.同意That's a good point.I agree with you. I can'tagree with you more.I see what you mean.Yes, …That's quite a good idea.That's absolutely true.2.反对I totally disagree with you.I couldn 'tagree less.You must be joking!(六)询问对方意见What do you think about this?What's your opinion on this?Have you considered …I haven 'theard your opinion about …(七)表达自己观点I think/feel/believe that …You mentioned that … , but, in my view …In my opinion, we should …I 'd like to point out …Let me emphasize …My view is that …Just let me finish.(八)评论That's a good idea/an excellent idea.That's very interesting.I 'm sure we'd all agree with that.That 's a very good point/an important point.(九)要求对方澄清观点I don 'tsee what you 're getting at.I 'm not sure what you mean.I 'm not sure what you are saying.It 's not clear what you mean.(十)避免跑题We're missing the point.We're getting off the point.Let 'sget back to the main point.It 'snot on the age nda, but …(十一)回应That s s marvelous.That s s great.That s s fine.OK.All right.I see your point.I understand your concern.更加口语化的表达方式1. 口语化表达简单同意a. Yeah!b. How true!c. Exactly!d. Absolutely!e. Well said!f. You got it!g. You bet!h. That s s for sure.i. My opinion exactly!2. 表同意a. I share your view on that!b. Oh, yes, I couldn s t agree with you more, you are genient!c. Okey, you are the doctor.d. I don s t think anyone would sdaigree.e. I have no problem with that.f. I couldn s t have said it better.g. I wish I had said that.h. I am with you there.i. I think I will go along with your proposal.a. Could be!b. Yes, you ' ve point there.c. So it seems! (似乎有点道理)d. So to speak!e. In the manner of speaking.f. I agree with much of what you said.g. That ' s one way of looking at it, I admit.4. 口语化表达不同意a. Not really.b. Not at all.c. Of course not.d. No way.e. Not a chance.5. 不同意a. Do you really think so?b. I am not convinced.c. Don' t speak toosoon.d. I will believe it when I see it.e. I ' m afraid we don ' t see eye to eye on this.f. That was not the case.6. 强不同意a. No, I don ' t agree. Don ' t waste your breath.b. You must be joking. / kiddingc. You can ' t be serious.d. You are way off base. (棒不在垒上)e. You don' t know up from down.f. Over my dead body.g. I wasn ' t born yesterday.h. That ' s ridiculous.i. It ' s pure fiction.j. Non-sense!k. Bullshit!l. That ' s out of the question!第十一课时第十讲I Mock Exam1. ConversationWhere do you live?Do you like living in London? What do you like about living there?Where would you like to live?If you couldn 't live in London, where would you like to live?How do you travel to work?Do you like traveling by tube?In future, how do you think people will travel by work?2. PresentationWHAT IS IMPORTANT WHEN …RECRUITING NEW STAFF QUALIFICATIONS MOTIVATION3. DiscussionEnglish Language TrainingYour company is planning to offer an English language training to employees. You have been asked to help with the planning and organization of the training.Discuss the situation together, and decide:Who should be given the chance of having English classesHow to encourage employees to take part in the trainingn In terview Questi on1. What do you consider your major strength?A. self-motivatedB. hard working and honestC. look for better ways of doing the workD. good interpersonal relationships2. What do you consider your major weakness?I cannot leave a job half-done and usually find myself thinking of possible solutions to problems while I am driving to work or in the shower. I also know I spend too much time in my work. I can't get enough leisure time.3. Why do you want to leave your present job / previous job?There is no room for my career growth and promotion I want in my previous job. So I'm looking for a company, which recognizes and rewards hard workers.There is room for improvement in your work. It is not as good as it could be.My reason for leaving my present employer is that I am desirous of getting broader experience in trading.I am leaving my present job in order to improve my position and have more responsibility.4. What is it about this job that interests you? / Why do you want to join our company? Your company enjoys a good reputation in this field. I've heard you take care of your employees and offer good salaries and benefits.Your company is well respected in this field. I have heard nothing but good things about your company.I've heard you take care of your employees and offer good salaries and benefits.5. Why do you think you are qualified for this position?I graduated from Beijing University in 1993, and hold a Bachelor of Science degree in Computer Science. Therefore, I have a firm knowledge background in this field.I have spent the last 3 years working specially in this field. I think I can bring a lot of experience and knowledge with me.Yes. Because I do believe that my qualifications and experience perfectly match what you are looking for.Yes. Because I have the experience you are looking for ,and think I will be one of the best in this field.Yes. I know exactly what's involved. I am a hard worker and will perform to the best of my ability.6. What salary do you expect?This will be my first job and I lack experience, so I hesitate to suggest a salary.I don't mind if I start with a low salary because it is my first time to hunt for a job and I lack experience. I'll leave it to you, because I'm not in the position to ask for a certain salary at present."I think we can reach an agreement on the salary if I can be sure that there is a good chance to advance in this company.I believe you must have a standard starting salary, which should be satisfactory.I am making RMB2000 a month at my present work. I should expect not lower than RMB3000 a month.One good qualified man is better than a score of men. I can handle this work quite easily by myself and you will end up saving money if you pay me RMB4000 a month.7. What type of people do you prefer working with? I like working with all types of people.I like working with people who work well under pressure. I can work with anyone as long as they are honest.Occasionally I might run into a conflict with someone. When this happens, I usually focus on what the conflict is about rather than on personalities. I find that approach helps me to maintain a successful relationship with anyone and often leads to resolution and strengthened relationships.If the solution is an easy one and not time consuming I will help my teammate. Otherwise I will tell him to wait till I finish my project and then I will help him.8. Tell me about yourself?Ever since I was a child …to be fascinated with sth.talentto be heavily involved in sth.elaborate on9. Where would you like to be in 5 years?I would like to follow the management career path.I would like to try the secretary career trackI'd like to be a senior manager of your company in five years.Although it's certainly difficult to predict things far into the future, I know what direction I want to develop toward. Within five years, I would like to become one of the best engineers in your company.“I would like to become the expert that others rely upon. And in doing so, I feel I will be fully prepared to take on any greater responsibilities that might be presented in the long term."In five years I want to be a valuable part of this company and help it to reach its goal. I also want to manage a challenging project and bring in latest technology that will benefit the company.In the next five years, I want to learn new things, gain more experience and increase my value to your company. I want to learn my job well and eventually to achieve a position of higher responsibility within your company.In the next five years, I will not plan on moving or going back to school, I want to stay with this company for many years, and expect I would be very happy with this job.10. Tell me something about your educational background.I've taken every class the college has to offer in the field and also completed an independent study project specifically in this area.It seems as if organizations are more dependent than ever on the ability of employees to be articulate both orally and in writing. I am constantly taking advantage of opportunities to develop my oral and written communication skills.26 / 26。
BEC商务英语考试中级口语对话集锦
BEC商务英语考试中级口语对话集锦bec的口语是考试的一个重要板块, 为了帮助大家在口语中拿分, 下面小编给大家带来BEC商务英语考试中级口语对话集锦。
BEC商务英语考试中级口语对话集锦11.Go across the street 过马路A: Let’s go across the street for a walk.B: Okay, sounds very nice.A:我们过马路走走吧。
B:好的,这主意不错。
2.Go around the lake 去湖边走走A: Would you like to go around the lake?B: Great idea!A:你想不想去湖边走走?B:好主意!3.How are things going? 怎么样?A: How are things going recently?B: Pretty good.A:近怎么样?B:很好。
4.How is your family? 家里人好吗?A: How is your family?B: They are doing well.A:家里人好吗?B:他们很好。
5.Let’s go and get some fresh air.我们出去呼吸一下新鲜空气吧。
A: After lunch, let’s go and get some fresh air.B: Good idea.A:吃完午饭,我们出去呼吸一下新鲜空气吧。
B:好主意。
BEC商务英语考试中级口语对话集锦2(1)A: We can offer you this in different levels of quality. B: Is there much of a difference in price ?A: Yes , the economy model is about 30% less. B: We’ll take that one .A: 这产品我们有三种不同等级的品质。
bec中级英语口语(汇总8篇)
bec中级英语口语(汇总8篇)bec中级英语口语第1篇SCENE② B 隔周,吉娜到老板的隔间去看他【我要提供你认股权】Vince: I want to 1) offer you more InfoKing stock 文斯:我要提供你资讯王的认股权。
Zina: When you hired me, you knew you were going to be low on cash, didn't you?吉娜:你在雇用我的当时,就知道你会缺现金,对吧?Vince: Let me To get more cash, I'll have to borrow more from Vikam, the 2) venture 3)文斯:容我解释。
为了要有更多现金,我就得跟投资我们的维康创投借更多的钱。
Zina: I know how it You don't want to give away any more of your future 4) profits than you have吉娜:我知道这种运作方式。
除非万不得已,你不会想把更多未来的利润拱手让人。
Vince: Instead of 5) increasing their 6) position, I want to increase文斯:正是。
我不增加他们的股权,反倒要增加你的。
语言详解A: I'm going to offer you a position in our sales 我要提供我们业务部的一个职位给你。
B: Thank谢谢您。
【I know how it 我知道规矩。
】这里的work不是指“工作”,而是指“事物运作的道理与规范”,类似于行规的概念:A:I am afraid we are going to have to fire我恐怕我们得要开除你了。
B:It's OK, I know how it You just don't like 没关系,我知道行规。
剑桥商务英语中级口语指导
剑桥商务英语中级口语指导为了让大家更好的准备商务英语BEC考试,给大家整理了bec中级口语指导,下面就和大家分享,来欣赏一下吧。
bec中级口语指导(1)WHAT IS IMPORTANT WHEN ……?Aiming to increase staff productivityOffering bonusesCreating a pleasant environment【词汇短语】决策层executive suite 竞争优势competitive edge举止优雅的,改良的,精致的fefined【句型点击】中途打断对方…. Sorry, but….Just a moment, but…Sorry to interrupt, but…Excuse me, may I interrupt?【参考范例】There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a commonly-used way of praise, recognition and reward for achievements and successes, which will enhance the performance of employee greatly. Money satisfies needs and it can stimulate people to work harder.A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working together as a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisions.Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a company’s goal and have a big chance for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to increase employee job satisfaction and productivity.Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company. Well-trained staff with refined skills will cultivate loyalty through satisfied employees, maintain workplace productivity and give the company a strong competitive edge.bec中级口语指导(2)WHAT IS IMPORTANT WHEN ……?Aiming to keep good staffPromotion opportunitiessalaries【词汇短语】高级人才top talent 骄傲感a sense of pride提高工资pay increase 扶助,增强boost up分红制profit sharing 士气,斗志morale出勤attendance 双向的two-way【句型点击】表示附和Let’s hope soI feel confident to.Sounds great.【参考范例】One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuingly professional development opportunities should be scheduled and given to help employees to develop skills and advance their careers within the organization, which can ensure that top talents stay with you.Financially-based incentives could be a attraction. Competitive salary with pay increases, bonuses, profit sharing, etc. enhances good staff retention. And those monetary initiatives can be based on productivity, suggestions or ideas, and even attendance.Don’t miss the occasions where you can express your appreciation your recognition to your staff for their dedication and contributions to the success of the practice, for showing recognition and praise to your valuable employees can stir a sense of pride and boostbec中级口语指导(3)WHAT IS IMPORTANT WHEN ……? Organizing a conferenceConference speakersFacilities at conference centre【词汇短语】激发性的motivational 播音public address 演讲嘉宾guest speaker 事先in advance 耗时的time consuming【句型点击】表示同意Absolutely!Exactly!You betYou got itThat’s for sure.【参考范例】。
BEC中级-常考口语话题
一、员工管理(1) 激励员工,提高工作效率短语: staff motivation,working efficiency措施:financial: bonus, good salary, stock options,Benefits system: family-care allowance, sick pay, transport subsidy, relocation expenses, holidayallowance, overtime payCareer development: training,promotion,flexi-time,Psychology: acknowledgement from above, a more challenging jobOthers: comfortable working environment, first-class air travel, paid holidayTravel chances作用:?Training, for career aspirations.? Acknowledgement form above:satisfy staff’s psychological needs.?Flexi -time:Advantages:For staff, it can improve staff satisfaction level.This not only helps staff keep a better balance between life and work, but also can save them alot of time and money on road, so that they can control their hours better, and reserve time forfamily, hobbies and other private affairs. It’s especially useful for those living m iles away fromtheir working place, and those who have heavy family burdens.For companies, it can reduce office space and overheads.Disadvantages:(1) It’s not suitable for everyone because it demands lots of self-discipline and self-motivation.(2) Without supervision 监督管理system support and competition from colleagues, staff willfind it hard to stay motivated.(3) Many family environment isn’t suitable for home working. These may lead to low efficiencyand poor performance which will seriously affect our company’s development.Solutions:(1) People should have a computer at home with access to the Internet so that they can get intouch with the head office at any time.(2) Meetings should be arranged regularly for face-to-face communication and the share of ideasto encourage staff interaction.(3) Performance appraisals should be conducted on a regular basis to check staff’s workprogress and to see whether they manage their time well.Working at office:Staff will get more chance to communicate with each other, share knowledge and ideas,.?Good salary: i t represents a decent and comfortable life, and social status?Comfortable working environment: working condition is crucial for the healthand safety of staff?promotion: encourage staff to continue their efforts步骤:?了解员工的喜好: A staff survey should be conducted to identify 支持,认出,识别staff’s requirements and expectations, and to find out their likes and dislikes about the company.?对不同的员工有不同的激励方式:Provide different incentives 动机,刺激,激励的for different staff. To motivate someone with strong career aspirations志向,抱负,强烈的愿望, we can provide promotion. When they make a great achievement, they will be promoted to a higherposition. For those who are not interested in management, we can introduce financial reward system. As forsenior managers, we can suggest stock option, longer paid holiday, first-class air travel, private car, etc.Besides, flexi-time and family-care allowance should be provided for those with heavy family burdens. In aword, staff should be motived according to their needs and preferences.The importance to a company of having well motivated staffFirstly, well-motivated staff often work harder, think more creatively, and are willing to take moreresponsibilities, all of which are essential for /to the development and success of a company.Secondly, well-motivated staff can also help stimulate刺激,激励 their colleagues’ morale andcreate a dynamic working environment where everyone are encouraged to put their talents intofull play. This helps a lot to bring out the potential and creativity of individual and maximize thecollective force of a team.Thirdly, making staff motivated also can encourage efficient internal communication, and create apleasant atmosphere sharing mutual help and understanding.员工的晋升短语:promotion晋升时的重要考虑因素:?领导才能:leadership qualityA prospective 预期,未来,可能的candidate must demonstrate outstanding qualitiesof leadership, such as directing a team, coordinating the relationship among colleagues,allocating tasks, nurturing培养 talents. Because people on managerial positionsdetermine the performance of both individual and the company. (Because people onsenior positions can directly affect the company’s future performance).?良好的教育背景:good education background: A well-trained and well-educated candidate has rich theories for his job, which is the basis of knowledge thatwill be gained in the future work.?相关工作经验:working experience: People without relevant working-throat market, anexperience won’t be able to direct their subordinates. In today’s cutimproper instruction may crash the whole company.?个人品质:Absolute loyalty and commitment to the company have alwaysbeen priorities. An ideal candidate must demonstrate the merit of regarding himself asa contributor rather than a taker to the company.怎样获得晋升机会:?发展工作相关技能develop work-related qualitiesThese qualities include Professional skills and managerial abilities. Professional skillsguarantee excellent job performance, while managerial skills and abilities,contribute to successful team work.?个人品质personal qualitiesPersonal qualities such as absolute loyalty to the company, a strong sense ofresponsibility are also necessary when seeking an opportunity of promotion. In aword, you should present yourself as a contributor to the company rather than ataker, and take every chance to demonstrate to your boss your desire andcompetence for being a leader.?从你的领导那里学习,了解个人优势和劣势Learn from your superior, and find out the differences between the two of you, make constantefforts to promote your strengths and make up for the shortages.公司应当制定合理的提拔政策:?从内部晋升 promote from within instead of external recruitment好处,原因:?there are abundant human resources we can make full use of.?Furthermore, external recruitment needs extra costs and time fortraining?Recruiting external candidates will undermine the morale andproductivity of our employees, while promoting someone from withinhas a motivating effect. It can serve as a reward for staff withoutstanding work performance and encourage people to continue theirefforts.?On the whole, promotion-from-within contributes to both thecareer development of individual and the overall growth and success ofour corporation.措施:However, as a coin has two sides, promotion-from-within, sometimes ,can lead to internal conflict among employees.guarantee fair competition.? A clear description for the requirements of the job should be given, involvingprofessional skills, relevant working experience, educational background, andpersonal qualities as well as track record.? Set up a sound appraisal process and a fair promotion system. Make sure that all members are evaluated openly and honestly and their promotion is onlybased on their contribution to the company, rather than race, sex, or otherirrelevant criteria. As we all know, discrimination can largely under'mine逐渐削弱the morale and satisfaction of its victims, and even force them toquit their jobs.? Secondly, people in charge of interviewing should be someone who has experience in associating with people from different background, who isrighteous and can avoid personal bias and discrimination.Personnel management: the importance of internal promotion as an incentive for staff?员工的培训制定培训计划时,需要考虑的内容?Identify training needs:When arranging a training programme, it’s very important for you to fully understand your staff’s requirements, and the results they expect to achieve from the training. You need to have a deep talk with your staff and encourage them to write a personal development planfrom which you can identify their career aspirations and training needs. Getting staff positively involved in this process will make them feel valued and respected and in turn they will take more seriously the opportunity of learning new skills and make the utmost of it.?Divide staffAfter pinpointing 准确描述,精确的your goals, the next task for you is to divide your staffinto several groups according to their personal abilities and then train them towards differentgoals. For staff with a high level of skills you should train them towards the managingdirection, however for those who have relatively weak abilities, you should focus onimproving their basic skills and knowledge.(3) CostsBesides, you need to set up a clear budget beforehand, and take it into account all the time.The amount of budget directly determines what level of training you can use and how you willarrange it.普通培训?Language training: The globalization of economy and wide-spread international cooperation have made English an indispensable 必需的,必不可少的tool for businesspeople. As we all know, language is a central element in communication. Staff who can speaka fluent foreign language are more likely to build a good relationship with their foreign clientsand achieve excellent performance in overseas transactions. On the contrary, it may pose abarrier to your job and even results in conflicts if you can’t communicate in a way that can accepted or understood by your clients. Therefore, foreign language ability is of greatimportance for the development of both individual and the company.?Time management:?E-commerce:?Management skills:新员工培训如何使培训更有效-throat 激烈,凶残market./competition.in today’s cutHow to achieve an effective cooperation within a company (improve teamwork)Firstly, set up a clear objective, and let staff know exactly what each member should do duringthe cooperation and what results they are expected to achieve.Secondly, try to 哦foster 培养 a spirit of teamwork among the whole workplace, and letmembers from different departments and levels realize the importance of team work and thesignificant strengths of cooperation so that a good atmosphere of mutual trust and help will becreated. To achieve this, we can conduct some outdoor activities like rafting, sailing, and rockproblem-solvingclimbing to promote team spirit. These activities will not only increase staff’sabilities but also can make realize the limitation of individual so that they will appreci ate others’ capabilities better.Thirdly, company should open supportive channels to encourage efficient internalcommunication. Organise leisure activities, like a tea party to promote face-to-face dialogue in aopen, sincere, friendly and staff-oriented atmosphere where everyone can express their opinionsfreely.When all the members develop a strong awareness of cooperation, they would make joint effortsto achieve their common goal and ensure a higher level of performance.2.弊端:A.信息交流不充足Inadequate information exchange makes it tough for staff to 了解最新情况,并列的keep abreast with/of what is happening in the company.B.交流环境官僚化,不开放Existing bureaucratic management stule creates an unequalcommunication environment which focuses too much on giving orders rather than sharing ideas.5. 加强沟通的重要性As an effective way to enhance mutual trust and understanding and to create a dynamicworking environment, internal communication undoubtedly has lots ofadvantages.(1) It helps staff keep track of 跟踪,知晓情况,追踪possible problems in their own workand make sensible adjustments at the right time. Besides, they can also usethe ideas and opinions from others to improve their future performance.(2) It also provide a platform for staff to show their talents and put their ideas across other, sothat they can acquire recognition and appreciation from your boss(3) Praise and compliment from above will in turn gives people a strong sense of honor andaccomplishment, which will impel them to work harder.Therefore, internal communication is of great significance for the development of bothindividual and the company.The importance of involving staff in setting the objectives of a company’s business planA: Firstly, Getting staff involved in the objective-setting process will make them feel valued andrespected.You actually have fostered a spirit of teamwork and every member who belongs to the teamshare a common objective. In a team, people work more systemically andcoordinate better with each other. This helps bring out the potential andcreativity of individual and maximize the collective force of a team.Secondly, The communication among your staff will be greatly enhanced and a good atmosphereof mutual trust and understanding will be created.All of these benefits will in turn bring out a higher working efficiency and better job performance,both of which are essential for the accomplishment of your goals.How to ensure effective communication.As the leader of the company, you should open supportive channels to encourage internalcommunication. Firstly, organise leisure activities, like a tea party to promoteface-to-face dialogue in a open, sincere, friendly and staff-orientedatmosphere where everyone can express their opinions freely. Managersshould be encouraged to sharing information with their subordinates. Theyshould let employees keep abreast with what’s happening in the company, sothat they can make provision for any possible changes before they actuallyoccur. Secondly, excessive competitions between units may hoard, ratherthan share information. To avoid this, a supervision mechanism thatsimultaneously rewards and disciplines knowledge-sharing activities shouldbe put in place.(11)招聘与求职招聘找什么样的人experienced, have excellent communication skills, hard-working, enthusiastic about, outgoing.怎样找到合适的人1.选人方式External recruitment:A good way to revitalize the organisations. Applicants hired from the outside can be a source of new ideas and may bring along with them the latest knowledge acquired from their previous employment.Dis: There are so many uncertainties. It will cost us a lot of money and time in training, and itmay undermine the morale and productivity of the in-house employees.Promotion from within: promoting someone from within has a motivating effect. It can serve as a reward for staff with outstanding work performance and encourage people to continue their efforts.Dis: promotion-from-within, sometimes, can lead to internal conflict among employees and havethe potential for creating tension, breakdown rather than fostering cooperation and support.2. 招聘方法Put advertisements on newspapers, and internet. Because of low cost and wide coverage Internet has become a convenient and effective tool for recruitment, which can reach a large audience of potential candidates.We can also outsource it to professional recruitment agency, which can save us a lot of time and efforts.3. 吸引员工的方法A decent salary, financial benefits: bonus, paid holiday, sick pay, systematic career development plan.4. 树立公司的名誉Make the company known in your field. Organisations that enjoy good reputation in the business have greater competitiveness in attracting prospective candidates than their competitors.招聘员工时需要考虑哪些因素 (晋升的条件)1.工作经验(working experience)A prospective candidate must have rich experience in relevant working field. His performance in previous work helps us a lot in examining his capabilities and in determining whether he is competent for the job. Besides, applicants with abundance experience will also save us a lot oftime and money on training.2.个人品质(Personal qualities)High loyalty and commitment to the company have always been priorities. A perfect applicant should demonstrate the merit of regarding himself as a contributor rather than a taker to the company.3. 教育背景和学术成绩(Education background and academic achievements)A well-trained and well-educated candidate has rich theories for his job, which is the basis of knowledge that will be gained in the future work. The certificates and achievements he has gained are the evidence of his basic knowledge and skills. These are especially important for graduate recruitment and for job which requires lots of expertise.求职如何准备面试1.研究招聘广告(Study the job advertisement)Read between the lines and interpret what kind of person and what qualities the job really asksfor.2.了解要面试的公司(Learn about the company)Collect relevant information about the company have you applied for, such as its history, background, culture, short-term and long-term goals. Equipping yourself with all of the detailedinformation will help you perform better in the interview.3.了解个人优势Do a thorough evaluation about yourself to identify your priorities and to identify your strengthsand weaknesses and to determine whether you are competent for the job. Prepare a brief introduction about yourself, as well as some real-life situations that can manifest your talents and capabilities.4.心理准备(Psychological preparation)Don’t take the results too seriously. Regard it as a chance to acquire experience and improveself-confidence. You can calm yourself down by taking deep breath and by treating it as anordinary talk with old friends rather than an interview with examiners.5. 着装,举止(Appearance, clothes, manner)A decent dressing and elegant manners help you leave a good impression on the interviews. Thishas direct influence on the results and your career prospect. Besides, good looking can alsolargely enhance self-confidence.选择工作需要注意哪些1. Working conditionsWorking conditions can largely affect staff’s performance and efficiency. In a pleasant environment, staff are more productive and efficient and are more likely to bring out theirpotential and creativity.2. Management systemIn an advanced and people-oriented management style, staff will feel free to express their opinions, communicate with each other openly and create a dynamic atmosphere, which is essential for the success of a company.3. Career opportunityI prefer to work in a company which provides lots of training opportunities for staff to improvetheir professional skills and personal qualities. These are indispensable for their career development.4. SalarySalary represents your quality of life and social status.5. Additional benefits6. line of business: must be related to my educational background.7. location of the premises ( shouldn’t be too far away from home, and transportation there isconvenient)(6)降低工作压力短语:heavy workload,pressure, time managementHow to manage a heavy workload effectively, how to cope with pressure in work自己: 1. Training courses should be arranged to improve staff’s time management skills so that they can work more efficiently and reserve more time to relax themselves.2. Establish sports facilities and organize sports activities to enhance staff’s health awareness and to improve their health condition.3. Learn some useful tips to relieve the bad feelings, like listening to soft music, taking deepbreath, etc.公司: 4. Introduce better benefits system, involving family-care allowance, and flexi-time to burden caused by family, so that they can save more energy to cope with the alleviate staff’sstress on work.5. Besides, a psychological consultancy is also needed to care about staff’s mentalhealth.The importance of being able to cope with the stress in a jobA: In today’s cut-throat market, businessmen tend to take an increasing number ofresponsibilities and constantly bear the burden of heavy workload. If they can’t cope withthe stress appropriately, it will not only result in low efficiency and poor performance at workbut also lead to serious stress-related illnesses, such as high blood pressure, fatigue, etc. All of these will in turn largely reduce staff satisfaction level, which then further cause a high turnover rate, and seriously influence the operation and stability of the whole company.Therefore the ability to cope with the stress in our jobs is one of the necessary skills thateveryone should acquire in today’s business world. A strong anti-pressure ability can help usremain dynamic and motivated even in face of big challenges. On the other hand, it will also help us keep a better balance between life and work. Therefore, ,.. is of great importance, because it will benefit your whole life.(7)时间管理1. 加强时间管理的重要性:The importance of time managementIn today’s cut-throat market, businessmen tend to take an increasing number of responsibilities and constantly bear the burden of heavy workload. If they can’t manage their time well, it will not only result in low efficiency and poor performance at work but also lead to serious stress-related illnesses, such as high blood pressure, fatigue, etc. All of these will in turn largely reduce staff satisfaction level, which then further cause a high turnover rate, and seriously influence the operation and stability of the whole company. Therefore, the ability to controland arrange working hours is one of the necessary skills that everyone should acquire in today’s business world. A excellent time management ability can help us remain dynamic and motivated even in face of big challenges. From the perspective of family life, it will keep a better balance between life and work. Therefore, time management is of great importance, because it will benefit your whole life.2. 时间管理方法1. Make a list of tasks that you need to accomplish at the outset of each day and rank all tasks inorder of importance and urgency. This helps us identify our priorities and avoid wasting time on trivial matters.2. Make a sensible allocation of time and effort for each part of your businesses. This requiresyou to find out your prime time and leave it for your top priorities. During this creative time,you can achieve 80% of results with only 20% of the effort.3. Before starting your work, you should first make your office and desk neat and comfortable.This can help you stay motivated and bring out your potential and creativity.(9)工作安全与员工健康现状:1. some employees lack self-protection awareness and violate regulations and rules frequently.2. Many overused equipment is still in operation without proper maintenance and upgrade.原因1. Because of our lack of effective means of safety communication, supervisors can’t explainthoroughly the correct working procedures, potential hazards to staff.2. Inadequate inspection on working facilities also reflects managers’negligence in safetyproblems.加强公司安全管理应做哪些工作?适用员工Safety and health training is very important, especially for those handling hazardous chemicals, dangerous machines, or working in environment with potential dangers.A. 怎样提高员工的安全意识:1. 参加培训(1) Inform staff of relevant rules and regulations, and demonstrate to them the correctoperational methods of office facilities. We should also warn them what serious consequences it may cause if they don’t follow rules.2. 举办考试(2) Examinations and seminars should be organized to constantly strengthen staff’s self-protection awareness.3. 建立监督机制 A supervision mechanism should be put in place to enforce theimplementation of rules and regulations and to discipline those who violate so that they willnot commit the same mistake again.B。
BEC商务英语中级考试口语归纳整理
BEC商务英语中级考试口语归纳整理Part1拖时间技巧well,in my opinionSorry,could you repeat it again?Pat2开头技巧1.When it comes to Ving……The first thing we should consider is the+/+plays a very important2.In addition to(1)++should also be taken into consideration.3.What's more,in my opinion,++is also a very important factor when you……Part3表示赞同Absolutely!I m quite here with uyou are right,it's a very good ideaI can not agree more.Yea,as I was saying……正如我刚才说的表示抱歉I m sorry to hear that……积累句型In my opinion,it is essential that company should ofter training program……It's necessary for our company toI suggest thatWe should also consider/sth should be taken into consideration 1.can.so that,can/will……Company can offer/introduce/provide/offer/set up/establish/ attach great importance topay attention to(flexitime/flexible working hours)so that/in this way……employees will feel less stressed and happier both at work and at homeEmployees can retain a healthy balance between work and life There's less conflict between work and home life2.总结whichHelps/encourages/enables/motivate employees to achieve Which enhances/improve/promote(efficiency)(skills),which contributes to、3.If……sb.will/canIf team members develop a strong awareness of cooperation They wll understand each other's capabilities and limitation Make collective efforts to achieve the common obj ectives/goals and ensure a higher level of work efficiency.4.When……they will/canWith necessary skills,they can deal with the routine work more effectively词组总结主语(our)company Interviewer/recruiting department公司运作与管理Timely communication及时沟通Group Decision making集体决策Mutual trus共同信任full cooperation通力合作time management 时间管理Have a direct impact on the success and failure of the team 对于团队成功与否有直接影响激动员工的做法((motivation)offer extra allowance提供额外津贴[benefit packageset up benefit system建立福利制度{rewarding system) introduce bonus scheme引进福利金项目Introduce more benefit programmes引进更多福利项目Introduce Flexitime/flexible working hours弹性工作时间Flexible benefit programmes like childcare儿童托管Create a pleasant working environment创造和谐工作环境Provide exercise facilities to enhance employees'heam提供锻炼设施增强体质Provide training programmes/session提供培训offer employees opportunity for promotion/promotehigh-potential staff……when employeesget promoted金句Have a better understanding o更好地了解Have a better working performance有更好的工作表现Have a bad influence on company developmentShare a trusting relationship相互信任Feel free to express their views自由表达观点Understand each other's capabilities and limitations了解对方的能力与不足Communicate with each other timely/effectively及时沟通/有效沟通Bring out potentials and creativity of individual激发潜能和个人创造力Make collective effort to achieve the common goals共同努力达到公司目标Ensure high level of working efficiency确保工作高效cooperate with each other more effectively合作得更有效率Balance work and daily life平衡工作与家庭Manage time better更好管理时间Become more organized and feel ease with routine work变得有序且轻松应对日常工作Better ad ust to work pressure更好话应工作压力Strive for long-term prospects and growth力争长远发展Have/undertake the social responsibility to protect the environment承担社会责任保护环境Minimize waste in operations减少浪费Will Pay of获得回报团队合作Teammates队友Well,I think it is a good idea that.Yes,we need to figure out the focus ofYes,I quite agree with youWhen team members are motivated,they can give good pertormance in workNurture team dynamics培养团队活力Drive team success引导团队胜利Form an effective team建立有效率的团队develop employees' motivationimprove communication within the team提高团队沟通Develop strong awareness of cooperation养强烈的合作意识怎样增强团队精神(Promote team spirit)Provide team building games团队建设游戏outdoor activities raft ing/rock climbingOffer training programmes on team building提供团队建设培训Revitalize morale激发士气increase productivity/enable employees to be more productive 增加产量人力资源管理招聘interviewer/candidate/applicantapply for a job/position as申请职位interviewing skills试技能career development职业发展personal quality个人品质The ability to think objectively客观思考的能力招聘广告内容location/name address/telephone/family members time-consuming耗时的company reputaton公司名声affect the satisfaction of影响满意度appraise and improve performance评估和提升员工表现Attach great importance to/pay attention to重视deal with ditterent people和不同的人打交道处理raise questions提出问题招璃员工考虑什么Previous experience经验Job-related skills工作相关技能qualification资质Personality tst like to be challenged/optimistic/solve problem independentlyEducational background教育背景applicants who are well educated is preferableCompetitive wages/high salary招聘启示内容/要求总:The advertisement should be well-designed and cover the general information of our companyon such as time/address/contact details1.Get information of the applicant's family status家庭状况2.Have experience in association with people fromvarious/different backgrounds和不同的人打交道的经验3.The description of applicant's qualification咨询描述4Career needs of the applicants职业要求5specitic salary确切工资basic salary基本工资广告招聘ob advertisement Advertise the post广告招聘Nowadays,advertising is one of the most common methods of attracting applicants招聘方法to fill the job vacancy填补职位空缺1有影响力的当地报纸we can put an job advertisement in the Influential local newspaper or on theinternet/Advertise the job vacancy in the newspaper and magazineone of most effective way of finding approprate candidate recruiting right people2网络招聘esign a recruiting website and advertise the job on the intemet3.business card4代理公司帮助selecting staff is difficult and time-consuming and our manager lack the skills of findingthe right people so ask a recruitment agency company to do the recruitment job for usbe suitable for/be interested inAttract new staff/qualified staf吸引新员工有资历的员工Like to work in a company with good reputation在声誉好的公司工作Form a reliable company image建立可靠的企业形象Company with good reputation usually has good management systems and the space/opportunity forpositon promotion好的管理模式和吾升空间机会Publication出版物applicants申请人Advertisement广告company image公司形象Fill the vacancy填补空位Attract ideal applicant吸引理想员工It is also important to consider advertising fee/costBe around the company s budget在预算之间Newspaper is the most cheapest way of reaching large numbers of readersThe money we invest will surely pay o"投资青定会取得回报publicize our company宣传公司人员流失Reduce staff turnover/keep staff turnover low减少员工流失Career development职业发展talents人Practice惯例业务实践retain留住recruit the best employees Recruit the right/appropriate sta招聘合适的员工It is time for us toto lace the problem and solve the problem, or we will lose more talents and sufferQuit for individual reasons,such as problem concerning family, career growth,space for promotion减少人才流失方法make constructive suggestion建设性意见1.promote high-potential managerial staffs to higher position. 2Hire staff members who are a good match for the positon3Target at the ideal candidates以理想应聘者为目标Ensure candidate's skills match the job确保候诜人4.It is better tor to find out why the candidate left the previous/last job市场营销In order to beat the competitors打败竞争对手Attract existing and potential customers吸引现有和潜在客户Boot the sales of the product增加该商品的销量市场营销的方法1做市场调查dovconduct market research/survey-Aim at target market/potential customers对准市场在客户-identity target customersImprove customer satisfaction顾客满意度2定价pricing strategy/set pnces…reasonable/affordable/competitive/moderatereasonable and competitive价格合理有克争力so that our potential will be more willing to buy our3.online marketing网上广告internet advertisingpublicize product by the intemet宣传产品attract online customers网上顾客4.搞促销carry out sales promotion/promotional activities launch a promotion activity促销provide after-sales service increase customer satisfaction 顾客/enhance brand awareness企业5Launch an advertising campaign打广告6.Free samples免费样品leaflet传单loyalty scheme忠实顾客项目trade show展会。
BEC商务英语中级口试指导 56个情景对话
BEC商务英语中级口试指导(1)1.Cash award 现金奖励A: How about cash award to push the sales?B: We can consider that. But how much should we offer?A:用现金奖励来推动销售怎么样?B:可以考虑,但给多少呢?2.Close the deal 完成交易A: We need to close the deal as soon as possible.B: I understand. We need cash.A:我们得尽快完成交易。
B:我明白,我们需要现金。
3.Cold calls 电话推销A: Do we make cold calls?B: We don't. It's not very effective.A:我们做电话推销吗?B:不做,电话推销不是很有效。
4.Collection of payment 回款A: What is the term of collection of payment?B: Thirty day net.A:回款的期限是多长时间?B:30天不加息。
5.Customer visit 客户参观A: There will be a customer visit next Wednesday.B: We will get prepared.A:下周三有客户来参观。
B:我们会做好准备的。
BEC商务英语中级口试指导(2)1.Discount 折扣A: The customer is asking for a discount. How much is the limit? B: Don't go over ten percent.A:客户在要求打折,多少是上限?B:不要超过10%。
2.Good deal 划算、好交易A: I just bought a new Toyota Camry for $19,000.B: That is a good deal.A:我刚刚花一万九千美元买了辆丰田佳美车。
最新bec中级口语指导整合
最新bec中级口语指导整合为了让大家更好的准备商务英语BEC考试,给大家整理了bec中级口语指导,下面就和大家分享,来欣赏一下吧。
bec中级口语指导(1)WHAT IS IMPORTANT WHEN ……?Contacting clients by telephoneCalling at the right timeListening carefully【词汇短语】客户支持clients support 打扰disturb可供利用的available 热情的enthusiastic令人反感的annoying 时间把握timing【句型点击】I am in the middle of…我正在忙着To put it in another way..….is the key point.One of the best ways to…. Is…..【参考范例】When contacting clients by telephone, we have to cover the whole range of business matter in a limited time, so we have to be very brief and efficient in every minute available. As a matter of a fact, we talk all day, but how to talk is obviously a somewhat neglected art.To be specific, firstly, you should make sure that you call your clients at the right time, because it is impropriate, impolite and very annoying to disturb your clients when they are in the middle of something. To put it in another way, the perfect timing is the key point. Secondly, when contacting clients by telephone you should listen carefully, because one of the best ways to show your respects to your clients is to become a good listener.Thirdly, you need to have a positive attitude and to let your clients feel that you are positive and enthusiastic. Also, you can keep a harmonious circumstance between you and the clients. Of course, there are other details that you should pay attention to, such as do not hang up first. We often say that the detailsdetermine you will succeed or fail. Note that the details can help a lot to solve the problems effectively.bec中级口语指导(2)WHAT IS IMPORTANT WHEN ……?Selecting a retail sales assistantPrevious experienceAppearance【词汇短语】销售经理sales manager 促进销售sales promotion推销潜力sales potential 销售利润selling profit代理商Selling agent【句型点击】表达现状We can’t ignore the fact that….No one can deny the fact….This phenomenon attracts people’s interest in…【参考范例】When selecting a retail sales assistant, several factors should be taken into consideration. Firstly, I think if the candidate has some previous experience, he or she may get a priority or privilege for the position, because as may other employers, I attach great importance to it for that matter.Secondly, I would pay attention to the personal appearance of the applicants. A good appearance can make the publicity of the company better and easier, and the clients and customers will have deep impression of a decent, neatly dressed sales assistant.Thirdly, some basic skills and qualities are necessary, such as communication skills and analysis skills. And also, to keep contact with customers is very important. It can help us to improve our achievements and make sure we have sustainable resources for the future development.bec中级口语指导(3)Giving presentationsThe Managing Director of the company you work for is concerned about the quality of presentations given by staff at internal and external meetings.。
商务英语BEC中级口试综合指导
商务英语BEC中级口试综合指导Ⅰ Life EnglishTalking about money1.If you have money, you can easily make money. Money makes money.Money begets money.If you are in debt, you lose your self-respect. You lose your motivation.Your debt continues to grow.You start to worry.You need to borrow more money.You get even deeper in debt.2.Money es.Money goes.But the memory is always there.Money talks.Money rules.Money is power.3.Money burns a hole in your pocket.It goes out as fast as it es in.Youre a spendthrift.Dont squander your hard-earned money.Put your savings in the bank.Never live beyond your means.Be a good consumer.Be a smart shopper.Be a clever buyer.Ⅱ Presen tation TopicsTeam WorkWHAT IS IMPORTANT WHEN PRICESKey points: Pricing; Advertising; Production costs; Competitors price; Marketing; a wide range of services and productsPricing:: all consumers would like to go for higher qualityand less expensive products. It is a mon sense.: correct pricing policies can capture a large numberof consumers in a short period of time.For a newly established pany: correct pricing policies are particularly important for newly established businesses. The major task for them at the early stage is to draw the public attention and make their pany and their brand knownto the public. When a new product is put into market,there may be very few people knowing/who know about it price:Once a new product is put into market, it will immediately face the petition from rivals. The price war sometimes can be incredibly fierce and crude.Competitors price will mirror the consumers attitude about certain products and the satisfaction about their prices.If you fixed the price higher than your rivals without higher quality of service, you might soon find yourself in an unfavorable situation.Correct pricing policies could also defeat somepetitors in a short period of time. For example: Safeway,Tesco price war against all small bread manufactures. In this case, Safeway and Tesco fixed their price for 7p per loaf, which is 23p cheaper than their petitors offer. As a result of this, in 35 days time, most of their petitors went into liquidation.Advertising strategies:The fundamental task for a pany is to make its products and itself known to the public. There are many ways to achieve this, advertising is the most important one.Advertising through different media can cover nearly every corner in the world. The main channels are:&nbs -TV-Radio-Inter-Newspaper-Bill Board-Poster-MagazineThe advantage/point of advertising is not only about propagandizing your pany but also peting against/with your rivals. A pany, through proper advertisements, can manage to introduce the advantages of their products paring to their rivals, and therefore convince the consumers that their products would be the right choice. For instance,Car manufactures can put in their new designs to the ads,e.g. ABS, double airbags to convince the prospective customers that their cars are safer than others.。
BEC中高级口语总结(根据陈小蔚口语书各主题总结)[修改版]
第一篇:BEC中高级口语总结(根据陈小蔚口语书各主题总结)主题一.商务旅行/差旅(1) 前期准备preparation 1. accommodation:book a hotel(hall等)with adequate working facilities(such as fax machine,internet access,computers等)2. transportation :choose a convenient(suitable)means of transportation (2) 费用:hotel bills,traveling expenses,public transportation fares,fax or telephone charges,client entertainment expenses (3) 考虑因素: 文化差异cultural differences:different thought patterns;working style;ways of decision-making;shopping habits;ways of seeing the world 如何应对:1. promote the global mindset2. become sensitive to the cultural difference/be open-minded3. respect for native culture4. consider cultural taboos5. the staff should acquaint with differences in language,laws and social customs6. relocate the employee to work abroad to experience different working style二.员工培训training (1)主要内容:(内容+意义munication skills +avoid misunderstanding;get the work well done2.customer service +it is critical to meet customers‘needs;increase customers’satisfaction3.interpersonal relationship + enhance mutual understanding and trustputer skills + it is important for conducting administrative and offer tasks5.safety training + give practical advice for avoiding getting hurt6. business ethics(商业道德)+customers‘s loyalty and trust to the company (2)重要性从公司发展的角度看:1. enhance company image 2. increase productivity 从雇员的角度:1. increase job satisfaction2. boost morale(among employees)3. enhance efficiencies in process which result in financial gain4 . reduce employee turnover/retain employee5. acquire more practical skills that is beneficial for the personal development6. ensure employees have greater commitment in their work/continue effort7. ensure employees keep up with the latest information for market trend9. help them have a clear idea of future job(以上的好处或重要性适用于任何有关公司发展的政策措施或活动) (3)如何使培训有成效Good preparation ensures effective training(任何有关准备的主题都可以套用)1. maintain a positive energy and attitude 2. fully equipped facilities 3. meet the training needs/requirements 4. company budget 5. well-organized materials (4)如何鉴定培训是否具有成效1. organize a relevant test2. to conduct a survey to participants to see whether they have any improvement in the work performance3. whether the training address the issues/solve problems三.激励员工留住员工措施:(具体措施+好处)1. offer financial benefits/bonus2. effective training + 同上training的好处3. provide cozy/comfortable working environment + feel at ease/increase efficiency4. paid holiday + release5. profit-sharing plan 公司利润分享制6. stock option7. constant communication between the employer and the employer8. flexible working hour+ balance work and life/reserve time for family,hobby or personal development9. offer some special gift that meet employee’s expectation 10. opportunities for promotion 11. offer physical health check-up for the staff/membership or discount at health and fitness club四.招聘Recruiting(1)招聘方式(优缺点)1.内部招聘internal promotion优点:have more motivational value boost maral encourage employees to continue effort give other employees anticipation of promotion reduce the orientation and training cost make good use of abundant human resources缺点:if not fair,it will lead to internal conflict补充一下内部招聘的具体做法:a selection test/well-designed interview/check record ofpast performance/appraisal2,外部招聘external recruitment优点:receive a source of new ideas/latest knowledgeavoid unfair selectingbe contributable to company‘s overall growth and success缺点:deprive career anticipationdiscourage moraleIncrease training cost其他招聘方式(TV,newspapers,internet,recruitment company)各种方式的优缺点:优+缺(同广告不同宣传方式的优缺点)Interne(online recruitment):lost cost;reach vast audience/attract wide attention;attract potential customes + may be annoying Television:reach vast audience + high cost;people often change channels Newspaper(put ad in the local newspaper):reach vast reader + life span is short,readers often discard them quicklyask a recruitment company :professional + high cos;cannot find the right person五.广告宣传方式(招聘,发表新产品等)launch a advertising campaign,publicity 1. Interne(online recruitment):lost cost;reach vast audience/attract wide attention;attract potential customers + may be annoying 2. Television:reach vast audience + high cost;people often change channels 3. Newspaper(put ad in the local newspaper):reach vast reader + life span is short,readers often discard them quickly 4.radio:low cost 5.give out free sample:give a personal experience6.send direct email to target customers:get a mailing list of target customers;attract potential customers + people often ignore or just delete it immediately without open (should use attractive headline)7.give out leaflets六.商务会议(1)前期准备(召开前要考虑的要点)1. agenda(key point):set out in advance to state date,time and location;inform them of all the items to be discussed together;ask them for suggestions for items2. venue:choose a suitable venue;with convenient transportation;big enough to accommodate all the participants;3.facilities:fully equipped with necessary facilities such as overhead projecter,fax,telephone,computer with access to the internet4.the size/length of the meeting(2)集会的目的:1. keep on track of market trend(to respond quickly)2. gather ideas to reach more workable final decision3,offer platform to share valuable experience 3. exchange views to solve problem (3).其他形式的集会活动1. buffet dinners2. afternoon teatime3. sightseeing tour4.an reward ceremony 目的同上:商务会议的目的(4).参会需要带的文件(只是个大概):1. work plans2. analysis for market trend and development3. sales report(销售会议)4. related figures/datagive a overall picture;useful for setting goals/targets(5)参加会议需要注意什么(会中):1.listen carefully :show respect to others;benefit from their views2. take notes:ensure not miss the important items;useful for later reference七.缓解工作压力/应对繁重工作(1).表现:consistently working lateworking through lunchcome to work even when ill/often ask for sick leaverush to meet tight deadlinebring work home (2)后果:high turnover;poor performance;in low spirit;lower productivity (3)解决措施:(具体措施+好处) 1. time management training: prioritize all tasks in order of importance and urgency + feel at ease with their routine work 2. flexible working time + balance work and life 3. provide some sports facilities/organize sports activities + enhance employees’health 4. encourage to take up a hobby + get off the fatigue 5. provide coffee rooms and nutritious refreshment + help to relax 6. provide childcare/eldercare/transportation facilities + help to cope with these responsibilities八.解决公司危机的措施:It is really time that we should take some immediate measures 1. issue a news release 2.make arrangement for the victims 3. offer all kinds of assistance 4. offer some compensation 5. assign some staff to their family to help to cope with tragedy 6. make a promise to7. organize some related training programme about 8. (产品)recall all the product from the market to prevent possible danger九.公司选址/迁址考虑因素:1.get closer to the target market 2.cheaper labor cost;low rates of corporate tax 3.site:well-established and fast-growing business area(which have high level of demand for services)4.convenient public transportation 5.leasing rent(choose one can affort)6.avoid competition 7.consider expansion potential(which offer some flexibility and room for the expansion of company)8.better working environment好处:boost business;lead to higher-quality performance;increase company‘s profits(这几个都是万能短语)十.市场营销(产品相关的话题)(1)产品属性:brand;price;quality;after-sales service;reputation;reliability (2)价格的制定影响因素:competition; supply and demand; customers’perception of price 措施: offer seasonal/trade/cash discount to stimulate demand,boost saleCarry out survey to find out customers’needs and tastes (3)产品推销/推广目的:aim at target market;promote product efficiency;meet and beat fierce competitioncapture a large market share(占领市场较大份额)方式:1. launch a advertising campaign(略,见上)2. personal selling:employ some experienced salepeople3. sales promotion:offer promotional gifts;coupons优惠券;rebate回扣;loyalty scheme;sweepstake抽奖;free samples;trading stamp;contest4. publicity:mass media 好处:attract potential customers ;boost the sale of product ;encourage customers to try new products (4) 客户服务customer service 目的:increase the level of customer satisfaction;meet customers’expectation;improve the standard of customer service 提高服务质量的措施:1. Have an after-sale services supervision system(minitor,supervise)2. staff training programme(improve staff friendliness;the speed of service;learn to deal with customer complaints)3. check sales figures regularly4. obtain feedback from customer (set up a hotline;conduct a survey) (5) 留住顾客目的:maintain customer loyalty;keep customer 措施:1. understand what the customer needs2. provide high quality product and good service3. offer some discount to regular customer4. upgrate interior decoration十一.招待客户具体款待方式+好处(1) appropriate types of activities:1. arrange a big welcoming dinner+ show warm welcome/hospitality;make them feel at ease;set a stage for conversation and potential business2. show them around our company,especially the best part + give them an overview of our facilities and production methods3. take them to see places of cultural and historicalinterest/experience cultural events(plays;concerts;sport events)+ offer us good opportunities to get to know each other better;give them more insight into our way of doing business;help encourage their busiess interest in china;have a chance to take in the local flavor (2) costhigh cost means excellence in service (3) business objectives 1. have a clear plan in mind 2. work out a list of specific business objectives to achieve 3. land business contracts第二篇:BEC高级口语总结一、团队合作1. 团队合作的好处(重要性)或缺点In a team, I can learn from my fellow workers , get help from them when I am under pressure. When you work with more people, you get a chance to listen to different points of view, to learn to see things in a different perspective.Sometimes, team membership requires you to give up some individuality in order for the team to function asa whole. Sometimes you feel your own contribution to the team cannot be measured, so you work less than you would individually. 2. 团队合作的要点/特点Mutual trust is the first secret of successful teamwork. When members share a trusting relationship, they will feel free to express their views, understand each other’s capabilities and limitations, and communicate with each other timely. This helps to bring out the potentials, experience and creativity of the individual and create good work environment. Full co-operation among team members has a direct impact on the success or failure of the team. When team members develop a strong awareness of cooperation, they would make collective efforts to achieve the common objectives and ensure a higher level of quality and workmanship. On top of that, timely communication and decision making will also help to improve work efficiency.Characteristics like mutual trust, co-operation, commitment, openness of expression among team members are essential to a good team. Besides, a team should also be clear about the common goals they aim to attain.3. 怎样形成团队合作的文化二、企业内部沟通1. 重要性(好处)The employee can make suggestions to the boss about internal development, and discuss areas they can improve on. In this way, the employee can contribute to the overall improvement of the company. 2. 和员工沟通管理信息需考虑的要点First of all, I think it’s important to clearly state your overall purpose and expectation. In this way, employees know exactly what they should do to meet work requirements and to achieve performance excellence.In addition to this, providing feedback on their performance is also important. On the managerial part, performance reviews help mangers to keep track of possible problems in their own work. On the part of the employees, they get encouraged for their hard work and are given chances to correct mistakes made on the job. Besides, mangers should be more open in sharing information with their subordinates. They should let employees know in advance any proposed changes before they actually occur. This will enhance mutual understanding and trust. 3. 与顾客沟通的必要性(好处)及如何与顾客沟通?三、降低成本1. 控制生产成本需考虑的要点(方法)及作用Train workersIn these days of changing technologies and methods, it is necessary to train your workers to keep them up to date. Staff training is extremely important nowadays. You see, technologies keep changing and if employees get regular training, they would be able to work more efficiently. It's the competence of the workforce that sharpens the competitive edge of the company.Get quality from suppliers Low quality goods from suppliers is a major source of waste. You should not onlytry to get quality suppliers but also work with your suppliers to help them improve their operations and quality of output.In cost management, it's important to cut down the cost of raw materials, as to a large extent, it helps to determine the product prices. Cost-conscious companies always seek to work with good suppliers who can offer quality raw materials with reasonable prices. Low quality materials from suppliers are actually a waste of money. Efficiency of production line is another important thing to consider. When introducing a production line, it is important to consult an ergonomics specialist and see that it's user- friendly and will not cause too much physical stress and strain. Meanwhile, workers should get fully-trained to work more efficiently on the line. Measures should also be taken to eliminate waste. On top of that, management should develop good benefits system to boost the morale of the workers.2. 不恰当的控制成本的方法及危害downsizing Some company leaders feel they can reduce costs by simply downsizing or reducing the number of workers or middle managers. Unfortunately, it’s not a proper way. One of the biggest effects of downsizing to reduce costs is that the good employees quickly leave the company for greener pastures. Thus the company is left with the deadwood employees, who are supposed to do twice the work as before.Reducing customer service Customer service can be a nuisance and is often expensive. Sometimes companies will reduce or eliminate the service they give to the customers. Unfortunately, a neglected customer is anex-customer. Customer service can enhance customer satisfaction and loyalty. Good customer relationship helps to improve your company image and boost sales. As a result, large-scale production will be cost effective for your company.Cutting corners A quite way to cut costs is by cutting corners in production or service methods. Some company leaders feel that by using cheaper material and labor, and by eliminating part and steps, they can cut costs and save money. It is true that costs may be cut in the short turn, but often the product or service is of such a low quality that repair and rework costs go through the roof. Also customers may become unhappy with the low quality and move on to another supplier.四、时间管理1. 有效管理时间有多重要?时间管理技巧:When managing a busy schedule, time management skills are important. They are es-sential skills for effective people. Keeping To-Do lists would remind you of all essential tasks to be finished. It's a powerful method of organising yourself and a way of reducing stress. Deciding work priorities can help you concentrate on the right things which are important and urgent. Tackling problems in order of importance allows you to separate important jobs from the many time-wasting trivial ones.2. 设立目标的重要性/怎样设立目标?设立目标的重要性:By setting clearly-defined goals, you can measure and take pride in the achievement of those goals and raise your self-confidence due to your achievements, ability and competence. Self-confidence, by turns, will enable you to achieve higher and more difficult goals.怎样设立目标?Set goals which are specific, measurable, realistic and achievable. Your optimum goals are those which cause you to ‘stretch’but not ‘break’as you strive for achievement. Goals can give creative people a much-needed sense of direction.3. 作计划的重要性/怎样作计划?五、管理1. 团队的核心领导的重要性2. 优秀的管理者应该具有的素质:六、销售1. 销售技巧Speak effectively and sincerely about my product or service. Learn to be a good listener because if you don’t listen to and understand the needs of buyers you can’t become a successful sales professional. Know my competitors and the merits and pitfalls of their products. A successful salesman should connect with customers and create a desire to buy him willingly and happily.2. 广告的重要性When aiming to increase sales of a product, it's important to advertise the product because advertising can inform, persuade and remind potential customers of the product. Marketers can launch an advertising campaign to attract a large number of consumers. And, effective advertising can enhance consumer perceptions of quality in the product, thus encouraging customers to buy this product repeatedly.3. 广告媒体的选择The media the marketer selects must be capable of accomplishing the communications objectives of information, persuading, and reminding potential customers of the products. Broadcast media include television and radio. Newspapers, magazines, outdoor advertising represent the major types of print media. The internet is a new medium. Nowadays, many companies jump to advertise on the internet. Internet advertising can assist in raising awareness of brands, it is most successful when combined with traditional advertising such as TV or print. With more and more people using the internet, advertisements on the internet can reach large audiences.4. 处理顾客投诉When customers complain, it's important that staff should apologize first, because cus-tomers must be very upset when they are dissatisfied with the product or service, some may even be aggressive. At this time, employees should remain calm and collected, listen to the complaints and apologize for the problem, and then the customers may feel that they are taken good care of. Suggesting a solution to the problem is also important. An apology is not enough, em-ployees should also try to deal with the existing problems, if they suggest a solution to the problem, customers may not be so dissatisfied, and they may not take their business elsewhere. It's also important that employees should not make any promises that they cannot keep. If employees cannot keep promises, customers may get disappointed, then, they may switch to other producers.5. 处理顾客投诉的重要性Businesses benefit from treating complains as welcome resource and opportunities to gain innovative ideas for improvement.Customers often have stronger commitments to a company after a conflict has been solved than they would have if they had never complaint at all.Customer complaints offer organizations the opportunity to overcome problems and improve commitments to service.七、产品开发1. 市场调研In developing new products, I think market research is very important. By carrying out market research, a company can get such information as whether there exists a niche market for a new product, and what are customers' needs and tastes for the new product, therefore, the new product will sell well when it is launched into market. 2. 创新第三篇:BEC真题口语总结第四辑TEST1 :Part 2:1、marketingimportance of advertising slogans in promoting a brand or product..广告标语对宣传品牌和产品的重要性2、information managementimportance of keeping staff informed about company policies and plans让员工了解公司政策和计划的重要性3、purchasinghow to achieve and maintain good relations with all suppliers怎样取得和保持和供应商的良好关系Part3: your company proposing send a team of staff abroad six months to set up an office and train local employees. Recommendations for that.公司拟派员工出国开设分公司或机构培训当地员工,提建议。
BEC中级口语指导_汇总
BEC中级口语指导_汇总为了让大家更好的准备商务英语BEC考试,给大家整理了bec中级口语指导,下面就和大家分享,来欣赏一下吧。
bec中级口语指导(1)Promoting a new modelThe car manufacturer you work for plans to produce a new model and to target consumers between 18 and 25 years old.You have been asked to make suggestions for promoting the car.Discuss the situation together, and decide:Which features of a car might be important to the target group How an advertising campaign could present the carWhere you could advertise the car推出新款车你所在的汽车生产厂计划推出一款新车,并将目标人群定为18岁到25岁的顾客群。
请一起讨论,为这款车的促销提出意见,内容包括:这款车的那些特性对目标人群来说很重要在广告宣传中应该以怎样的形式推出这款车广告应该发布在哪里【词汇短语】主要使用者prime user 手机短信text message小体积compact size 配置,装置outfit第一印象at first sight 战略,策略strategy【参考范例】A: That is the most recently developed model of the company. The target consumers are aged between 18 to 25 years old. Now, let’s have a discussion about how to promote it. Please fell free to share with us whatever it is in your mind.B: At first sight, I’m really positi ve that the prime user of this model will be youngster rather than the middle aged. Look! It is ofcompact size, yet with modernized outfits, really appealing to young and fashionable people. I think this is the real pluses of it.C: You are right. We are probably looking at the best seller of this season. But don’t forget that our competitors also have launched new models recently. The point is how to do advertising campaign against them.A: I think the features of the model just speak for themselves. The only thing we need to do is try to get our potential buyers to take a look at the car.B: We can invite pop stars to present the model, and then the new model will appeal to the youngsters.C: Good idea! So we have to design everything on atarget-based strategy. I believe the so called“star effect”will work. According to a recent survey, the consumers do care about who is presenting the product. We should take advantage of it.A: The launching of the new model needs perfect timing. I believe autumn is a good reason. Because it is a time when students left college and go forth into the word. Some of them will find themselves in great need of a vehicle to communicate to their working cities.B: Ok, I think we covered this point perfectly. Shall we move on to the next subject?C: Yeah. The launching of the new model is also a vital factor. In your perspective, where should we advertise the car?A: The feedback from our retailers and the market research indicated that internet and text messages, instead of trade affairs, are ideal media for advertising the new the model.B: It makes senses. After all, our target consumers are young customers and these guys just can not live without computers and cell phones. Since they prefer stay at home surfing the internet and sending text messages, it is not difficult to find our best channels to launch the new car.C: You can hardly imagine how fast words can travel in the internet world in these days. If some buyers think highly of our car and say something in favor of it in the internet community, lots of internet users will know it overnight. It is a good choice.bec中级口语指导(2)Selling old stockThe manufacturing company you work for needs to make space in its warehouse to stock its new products. The company would like to sell off end-of-range products at discounted prices.You have been asked to make recommendations.Discuss the situation together and decide:How much discount should be offeredWhether to offer the same discount on all productsHow customers could be informed of the discounts.库存积压品处理你所在的制造公司要清理仓库以便储存新产品。
bec中级口语指导汇总
bec中级口语指导汇总为了让大家更好的预备商务英语BEC考试,我给大家整理了bec中级口语指导,下面我就和大家共享,来欣赏一下吧。
bec中级口语指导(1)WHAT IS IMPORTANT WHEN ……?Negotiating a contract with a customerl Customer needsl Available budgetl【词汇短语】可持续的sustainable 共同愿望common desire双赢win-win 建立贸易机会conclude business互惠互利mutual benefit 一致coincides with通力合作close cooperation 报价quotations最新商品价格名目表latest catalogues 履行合同observe the contract商业信誉commercial integrity 国际惯例international practices【句型点击】I have some comment on…..The products meet with great favor.How to precede with 怎样来进行How to put…. Into practice….【参考范例】If I am negotiating a contract with a customer, I will firstly take the customers’ needs into consideration. The reason is very simple. It is the basis of the undergoing negotiation; we are sitting around the negotiation table because we need something from each other. It is our common desire to conclude the business.On the other hand, the success of the negotiation depends on the available budget. Without financial support, all the rounds of discussing and bargaining won’t make any sense. That is why it is an international practice to consider about the budget first and reasonable design of the contract comes after that.Besides the above mentioned points, long-term cooperation is also an essential element. Although the well-being of our own party is the main concern of us, we should insure that the prices we offered are very favorable, or we may even make some readjustment in our offer if the customer insists. The drive behind these behaviors is that sustainable profit and win-win outcome will make sure the contract can be held good for a long term. That is why we ought to make it our permanent principle to honor the contract and maintain commercial integrity.bec中级口语指导(2)WHAT IS IMPORTANT WHEN ……?Working as a teacherl Sharing expertisel Deciding responsibilitiesl【词汇短语】求助于resort to 零碎的piecemeal处理tackle with 前提premise倾向于apt to 灵敏的策略flexible policy指派assign 唤起心情invoke有机的,整体的organic 同时simultaneously【句型点击】The prime concern is… 首要考虑是..Given this premise…. 基于这样的前提Be expected to…【参考范例】When working as a teacher, the prime concern is sharing expertise. The need of the students should receive careful consideration. Through systematic training and teaching, the students should be able to resort to the professional skill of the teacher for reasonable solution of whatever problem they may come across in working experience.Secondly, the teacher is expected to decide the responsibility of his/her fellowman. In this case, it is better to tackle with the whole thing in an organic way rather than a piece meal basis. In other words, the person on the teaching position should be crystal clear of the strength and weakness of every student and assign them to the right positions based on this judgment. Given this premise, the whole team can work in an efficient way.Another crucial issue is how to monitor the students. Here we should adopt a flexible policy. It takes wisdom to let the students know that their behavior will be noticed b the supervisor and simultaneously to invoke the creative spirit out of them. In this way, we can improve the behavior pattern of the students and make full of their potentialities.bec中级口语指导(3)WHAT IS IMPORTANT WHEN ……?Considering setting a staff canteenl Employee’s opinionsl Cost to the companyl【词汇短语】至关重要的crucial 策略战术tactic能被利用的available 留意be aware of….交换意见compare notes 或者alternatively长期预定long-tern reservation 可行性feasibility以员工为中心的employee-oriented 建筑,建筑construction【句型点击】As far as…..concernedWith respect to….关于….To be specific 具体来说Be supposed to….Conserve no effort to…【参考范例】With respect to setting up staff canteens, I suggest that we should be aware of the following four factors. To start with, employees’ opinions are supposed to play a crucial role. Undoubtedly, we should conserve no effort to meet the needs of the employees. We can benefit a lot from this employee-oriented tactic. To be specific, we can compare notes with employees from different departments, or, alternatively, we can make them vote for a decision.Secondly, the cost of the company deserves to be taken into consideration. If there can be other more economic options, why bother to build an extra canteen? I mean, if the company can make a long term reservation with a restaurant probably, it saves time and money.Thirdly, the financial situation tends to interfere in the decision making. If building a canteen is a better choice compared with ordering foods from restaurants in the long run, we still have to consider the expenses in building the canteen--------an undergoing construction is a big deal for the company anyway. Lastly, the location of the canteen is also quite important. If you want to build a canteen, there should be space available for it.bec中级口语指导(4)WHAT IS IMPORTANT WHEN ……?Managing changeClear objectivesCommunication【词汇短语】企业目标business goal 蓝图blueprint核心竞争力core competence 与时俱进keep pace with time大的市场份额The lion’s share【参考范例】In this information age, the capacity to manage change is becoming increasingly important. Consequently, more and more managers begin to put this issue in the spotlight. In my perspective, when managing change, several factors should be taken into consideration. The first one is to set a clear objective, because it is the blueprint of a company’s future development. Without the guide of a clear objective, one will get lost in the business jungle.The second factor is communication skill. An effective communication can promote cooperation, and communication is usually considered as an inevitable way to effective management.The third one is technology and qualified personnel. They are the core competitiveness of the enterprises and they are the software and hardware that drive the enterprise to work in a full speed. Without them, it is hard to keep pace with the time. The last but not the least, creativity is also important. Even a single innovative idea may be capable of helping an enterprise to take the lion’s share of the market.。
BEC商务英语中级口语考试指导(下)(2)
BEC商务英语中级⼝语考试指导(下)(2)BEC商务英语中级⼝语考试指导(下)(2)2.Describe your experience in English ⽤英语介绍⼀下你的⼯作经验A: Would you be able to describe your experience in English?B: Yes. Let me introduce myself to you in English first.A:你能⽤英语介绍⼀下你的⼯作经验吗?B:好的,我先⽤英语⾃我介绍⼀下。
3.Fit in 适合A: How do you see yourself fit in the picture?B: I can serve as a Lead Engineer. With my past experience, I m confindent that I can lead a team.A:你觉得⾃⼰怎么能适合这⾥的⼯作?B:我可以做主管⼯程师。
以我过去的经验,我有信⼼领导⼀个团队。
4.How are you going to... 你会如何A: How are you going to deal with any challenges at work?B: I need some experience before. Let me tell you how I dealt with difficulties before?A:你会如何应对⼯作中的挑战?B:我以前有过经历,我来说说我过去是怎样解决难题的。
5.When can you start if we offer you the job? 如果你应聘成功,什么时候可以上班?A: When can you start if we offer you the job?B: In two weeks.A:如果你应聘成功,什么时候可以上班?B:两周内。
剑桥商务英语中级口语指导
剑桥商务英语中级口语指导为了让大家更好的准备商务英语BEC考试,我给大家整理了bec中级口语指导,下面我就和大家分享,来欣赏一下吧。
bec中级口语指导(1)WHAT IS IMPORTANT WHEN ……?Aiming to increase staff productivityOffering bonusesCreating a pleasant environment【词汇短语】决策层executive suite 竞争优势competitive edge举止优雅的,改良的,精致的fefined【句型点击】中途打断对方…. Sorry, but….Just a moment, but…Sorry to interrupt, but…Excuse me, may I interrupt?【参考范例】There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a commonly-used way of praise, recognition and reward for achievements and successes,which will enhance the performance of employee greatly. Money satisfies needs and it can stimulate people to work harder.A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working together as a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisions.Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a company’s goal and have a big chance for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to increase employee job satisfaction and productivity.Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company.Well-trained staff with refined skills will cultivate loyalty through satisfied employees, maintain workplace productivity and give the company a strong competitive edge.bec中级口语指导(2)WHAT IS IMPORTANT WHEN ……?Aiming to keep good staffPromotion opportunitiessalaries【词汇短语】高级人才top talent 骄傲感a sense of pride提高工资pay increase 扶助,增强boost up分红制profit sharing 士气,斗志morale出勤attendance 双向的two-way【句型点击】表示附和Let’s hope soI feel confident to.Sounds great.【参考范例】One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuingly professional development opportunities should be scheduled and given to help employees to develop skills and advance their careers within the organization, which can ensure that top talents stay with you.Financially-based incentives could be a attraction. Competitive salary with pay increases, bonuses, profit sharing, etc. enhances good staff retention. And those monetary initiatives can be based on productivity, suggestions or ideas, and even attendance.Don’t miss the occasions where you can express your appreciation your recognition to your staff for their dedication andcontributions to the success of the practice, for showing recognition and praise to your valuable employees can stir a sense of pride and boost bec中级口语指导(3)WHAT IS IMPORTANT WHEN ……?Organizing a conferenceConference speakersFacilities at conference centre【词汇短语】激发性的motivational 播音public address演讲嘉宾guest speaker 事先in advance耗时的time consuming【句型点击】表示同意Absolutely!Exactly!You betYou got itThat’s for sure.【参考范例】It is wise to keep in mind that it is better to invite motivational guest speakers to do conference presentations. Good professional conference speakers can inspire attendees, create the whole atmosphereand drive for the conference. But make sure their presentation will be of interest to everyone.A suitable venue is a hard decision of conference organizing, but the most time consuming part is to determine what equipment is include in the venue booking. Facilities at conference centre, especially the public address system must be test in advance to ensure that attendees throughout the room can hear what the speaker is saying.Time allocation determines the most appropriate topics that will best achieve your conference goals. That means how much time is required to select activities and presenters can help address the conference purpose. However, the conference agenda, order and content of conference activities will go through many changes until the actual conference is fun.In addition, an effective budget is crucial to the success of the conference. In the first place, work out your costs to plan your budget and try as best as possible to cover overall expenses within your budget. Make sure to keep a file of all invoices and receipts.bec中级口语指导(4)WHAT IS IMPORTANT WHEN ……?Producing a marketing planIdentifying target customersSetting a budget【词汇短语】收入,税收revenue 明显的measurable图表tables and graphs 政府行动government action管理工具managerial tool 文化变迁cultural changes定价pricing 营销信息marketing message市场分割market segmentation【句型点击】表示反对No way.Not really.Of course not.Not a chance.门都没有【参考范例】Producing a dynamic marketing plan will focus attention on your ideal customers. Identifying target customers is the first step in your marketing plan, which defines the needs of the market your products or services satisfy and states the objectives your company aims at.The purpose of setting a marketing budget is to lay out spending requirements necessary for meeting the plan’s objectives by gathering all the revenues and costs involved in marketing into one comprehensive document with tables and graphs, as a managerial tool, it balances what is needed to be spend against what can be afforded , and helps makechoices about financial priorities.Marketing strategies are concerned with pricing , distribution, promotion, advertising and market segmentation, effective marketing strategies are indispensable for high-standard and action-oriented marketing plans, which provide the direction the product will take and usually result measurable actions.Besides, various environmental factors such as government actions, emerging technology, and even cultural changes may have a positive or negative impact on the market growth potential of your products or services. So developing your marketing message about those factors makes it easy to plan and carry out the marketing activities you need to grow your business.。
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bec中级口语指导汇总
为了让大家更好的准备商务英语BEC考试,给大家整理了bec中级口语指导,下面就和大家分享,来欣赏一下吧。
bec中级口语指导(1)
WHAT IS IMPORTANT WHEN ……?
Negotiating a contract with a customer
l Customer needs
l Available budget
l
【词汇短语】
可持续的sustainable 共同愿望common desire
双赢win-win 建立贸易机会conclude business
互惠互利mutual benefit 一致coincides with
通力合作close cooperation 报价quotations
最新商品价格目录表latest catalogues 履行合同observe the contract
商业信誉commercial integrity 国际惯例international practices
【句型点击】
I have some comment on…..
The products meet with great favor.
How to precede with 怎样来进行
How to put…. Into practice….
【参考范例】
If I am negotiating a contract with a customer, I will firstly take the customers’ needs into consideration. The reason is very simple. It is the basis of the undergoing negotiation; we are sitting around the negotiation table because we need something from each other. It is our common desire to conclude the business.
On the other hand, the success of the negotiation depends on the available budget. Without financial support, all the rounds of discussing and bargaining won’t make any sense. That is why it is an
international practice to consider about the budget first and reasonable design of the contract comes after that.
Besides the above mentioned points, long-term cooperation is also an essential element. Although the well-being of our own party is the main concern of us, we should insure that the prices we offered are very favorable, or we may even make some readjustment in our offer if the customer insists. The drive behind these behaviors is that sustainable profit and win-win outcome will make sure the contract can be held good for a long term. That is why we ought to make it our permanent principle to honor the contract and maintain commercial integrity.
bec中级口语指导(2)
WHAT IS IMPORTANT WHEN ……?
Working as a teacher
l Sharing expertise
l Deciding responsibilities
l
【词汇短语】
求助于resort to 零碎的piecemeal
处理tackle with 前提premise
倾向于apt to 灵活的策略flexible policy
指派assign 唤起情绪invoke
有机的,整体的organic 同时simultaneously
【句型点击】
The prime concern is… 首要考虑是..
Given this premise…. 基于这样的前提
Be expected to…
【参考范例】
When working as a teacher, the prime concern is sharing expertise. The need of the students should receive careful consideration. Through systematic training and teaching, the students should be able to resort to the professional skill of the teacher for reasonable solution of whatever problem they may come across in working experience.
Secondly, the teacher is expected to decide the responsibility of his/her fellowman. In this case, it is better to tackle with the whole thing in an organic way rather than a piece meal basis. In
other words, the person on the teaching position should be crystal clear of the strength and weakness of every student and assign them to the right positions based on this judgment. Given this premise, the whole team can work in an efficient way.
Another crucial issue is how to monitor the students. Here we should adopt a flexible policy. It takes wisdom to let the students know that their behavior will be noticed b the supervisor and simultaneously to invoke the creative spirit out of them. In this way, we can improve the behavior pattern of the students and make full of their potentialities.
bec中级口语指导(3)
WHAT IS IMPORTANT WHEN ……?
Considering setting a staff canteen
l Employee’s opinions
l Cost to the company
l
【词汇短语】
至关重要的crucial 策略战术tactic。