C4 2nd The Global Context of Business
剑桥 商务英语(高级)
剑桥商务英语(高级)Cambridge Business English (Advanced)The city of Cambridge, located in the heart of England, has long been renowned for its prestigious university and its vibrant business community. As a hub of innovation and entrepreneurship, Cambridge has become a prime destination for those seeking to hone their business acumen and gain a competitive edge in the global marketplace. The Cambridge Business English (Advanced) program offers a comprehensive and immersive educational experience that equips students with the necessary skills and knowledge to thrive in the dynamic world of international commerce.At the core of the Cambridge Business English (Advanced) program is a curriculum that delves deep into the intricacies of business communication, negotiation, and strategic decision-making. The program's interdisciplinary approach combines the study of language, cultural awareness, and practical business applications, enabling students to navigate the complexities of the global business landscape with confidence and proficiency.One of the program's key strengths lies in its emphasis on real-worldcase studies and industry-relevant simulations. Students are challenged to apply their linguistic and analytical skills to solve complex business scenarios, mirroring the challenges they may face in their professional careers. This hands-on approach not only enhances their understanding of business principles but also fosters the development of critical thinking, problem-solving, and decision-making abilities – all of which are highly valued in the corporate world.The program's faculty is comprised of seasoned industry professionals and renowned academics, each bringing a wealth of practical experience and cutting-edge research to the classroom. Through interactive lectures, small-group discussions, and collaborative projects, students are exposed to diverse perspectives and gain a comprehensive understanding of the latest trends, best practices, and emerging technologies shaping the business landscape.Beyond the classroom, the Cambridge Business English (Advanced) program offers a rich array of extracurricular activities and networking opportunities. Students can participate in business simulations, attend guest lectures by industry leaders, and engage in case competitions, honing their skills and expanding their professional networks. The program's strong connections with local and international businesses provide students with valuableinternship and employment prospects, further enhancing their career prospects upon graduation.One of the program's most distinctive features is its emphasis on cultural awareness and global mindset development. Recognizing the increasingly interconnected nature of the business world, the curriculum places a strong emphasis on cross-cultural communication, negotiation, and the ability to navigate diverse business environments. Students gain a deep understanding of international business protocols, etiquette, and the nuances of working with clients and partners from around the globe.The Cambridge Business English (Advanced) program's commitment to excellence extends beyond the classroom. The program's state-of-the-art facilities, including cutting-edge technology and well-equipped collaborative spaces, provide students with the resources they need to thrive. Additionally, the program's dedicated career services team offers comprehensive support, from resume building and interview preparation to job search assistance and alumni networking opportunities.Graduates of the Cambridge Business English (Advanced) program emerge as highly sought-after professionals, equipped with the linguistic proficiency, business acumen, and global mindset necessary to excel in the dynamic and ever-evolving world ofinternational commerce. Whether pursuing careers in multinational corporations, entrepreneurial ventures, or the public sector, these individuals are poised to make a lasting impact on the global business landscape.In conclusion, the Cambridge Business English (Advanced) program is a transformative educational experience that empowers students to become leaders in the world of international business. Through its rigorous curriculum, industry-relevant experiential learning, and commitment to fostering a global mindset, the program equips its graduates with the skills and knowledge to thrive in the increasingly interconnected and competitive global marketplace.。
商务英语口译unit
Common Vocabulary in Business English Interpretation
Management:
Business Development: xpressions in Business English Interpretation
• Cross cultural Understanding: Interpretation not only involves language translation but also requires an understanding of different cultural backgrounds and practices A good interpreter can help to minimize cultural misunderstandings and enhance cross cultural communication
Business English Interpretation Unit
目 录
• Introduction to Business English Interpretation
• Vocabulary and expression in business English interpretation
Characteristics
Accuracy, fluency, cultural sensitivity, and professionalism are essential characteristics of Business English Interpretation The interpreter must be able to understand the original meaning accurately, maintain a high level of language proficiency, and have a good understanding of cultural differences to avoid misunderstandings
新标准商务英语综合教程4
新标准商务英语综合教程4In today's rapidly evolving business landscape, effective communication and language proficiency have become increasingly crucial for professionals seeking to thrive in the global marketplace. The New Comprehensive Business English Course 4 offers a comprehensive and dynamic approach to equipping learners with the necessary skills to excel in the world of international business.This comprehensive course delves into a wide range of topics that are essential for successful business communication. From mastering the nuances of formal and informal language to navigating complex negotiations and presentations, the course provides a structured and engaging learning experience.One of the standout features of the New Comprehensive Business English Course 4 is its emphasis on practical application. Rather than relying solely on theoretical concepts, the course incorporates real-world case studies and scenario-based exercises that allow learners to apply their knowledge in simulated business environments. This approach not only enhances understanding but also boostsconfidence in utilizing the acquired skills.The course curriculum is meticulously designed to cater to the diverse needs of business professionals. It covers a wide range of topics, including but not limited to, effective business writing, cross-cultural communication, strategic decision-making, and the art of persuasion. Each module is carefully structured to build upon the previous one, ensuring a seamless and progressive learning journey.One of the key strengths of the New Comprehensive Business English Course 4 is its emphasis on developing critical thinking and problem-solving skills. The course encourages learners to analyze business situations from multiple perspectives, fostering the ability to make informed decisions and navigate complex challenges.Additionally, the course places a strong emphasis on developing interpersonal skills, recognizing the importance of effective teamwork and collaboration in the modern business environment. Through interactive group activities and role-playing exercises, learners have the opportunity to hone their communication, negotiation, and conflict resolution abilities.The course also incorporates cutting-edge technology and multimedia resources to enhance the learning experience. From interactive online platforms to virtual simulations, the courseleverages the power of technology to create a dynamic and engaging learning environment.One of the unique aspects of the New Comprehensive Business English Course 4 is its focus on industry-specific terminology and best practices. The course provides learners with a deep understanding of the language and conventions used in various business sectors, enabling them to communicate with confidence and credibility.Furthermore, the course emphasizes the importance of continuous learning and professional development. It encourages learners to adopt a growth mindset, continuously seeking new knowledge and skills to stay ahead of the curve in the ever-evolving business world.The New Comprehensive Business English Course 4 is not merely a language course but a transformative experience that equips learners with the tools and strategies to thrive in the global business arena. By fostering a comprehensive understanding of business communication, the course empowers professionals to navigate the complexities of international business with confidence and success.In conclusion, the New Comprehensive Business English Course 4 is a comprehensive and innovative program that offers a unique blend of practical skills, critical thinking, and personal development. Whetheryou are a seasoned business professional or an aspiring entrepreneur, this course provides an invaluable opportunity to elevate your communication abilities and unlock new avenues for success in the global marketplace.。
bec商务英语高级用书
bec商务英语高级用书In the realm of business English, mastering advanced communication skills is crucial for professionals looking to excel in the global marketplace. "BEC Higher Level: Business English" is a comprehensive resource designed to equiplearners with the necessary language proficiency to navigate the complexities of international business.The book is structured around various business contexts, ensuring that learners are exposed to a wide range ofscenarios they may encounter in their careers. Each chapter focuses on a specific aspect of business, such as marketing, finance, or human resources, providing targeted languageskills and industry-specific vocabulary.Chapter 1: The Art of NegotiationThis chapter delves into the nuances of business negotiations. Learners are introduced to advanced vocabulary and strategies for effective communication, including how to make persuasive arguments, handle objections, and close deals.Chapter 2: Presentation SkillsMastering the art of public speaking is essential in business. This section teaches learners how to construct compelling presentations, use visual aids effectively, and engage with their audience.Chapter 3: Writing Professional Emails and ReportsClear and concise written communication is key. Learners are guided through the process of writing professional emails, reports, and business correspondence, with a focus on tone, structure, and clarity.Chapter 4: Understanding and Analyzing Business DataData literacy is a must in today's data-driven business world. This chapter covers how to interpret financial statements, market research, and statistical data, enabling learners to make informed decisions.Chapter 5: Cultural Awareness in International BusinessCultural competence is vital for success in global business. Learners explore the importance of cultural awareness, learn about different business etiquettes, and how to avoid common cross-cultural communication pitfalls.Chapter 6: Leadership and TeamworkEffective leadership and collaboration are the cornerstones of a successful business. This section discusses leadership qualities, team dynamics, and how to give and receive feedback constructively.Chapter 7: Dealing with Challenges and ConflictResolutionEvery business faces challenges. Learners are taught how to handle difficult situations, negotiate solutions, and resolve conflicts professionally.Chapter 8: Advanced Grammar and Vocabulary for BusinessA solid grasp of grammar and an extensive vocabulary are essential. This chapter provides a review of complex grammatical structures and introduces advanced business terminology.Chapter 9: Networking and Socializing in a Business ContextNetworking is a critical skill for career advancement. Learners are shown how to build professional relationships, attend business social events, and use social media for professional networking.Chapter 10: Preparing for the BEC Higher Level ExamThe book concludes with a comprehensive guide to preparing for the BEC Higher Level exam, including tips for each section of the test, sample questions, and strategiesfor effective exam preparation."BEC Higher Level: Business English" is more than just a textbook; it's a passport to success in the competitive world of international business. With its practical approach andengaging content, it empowers learners to communicate with confidence and competence.。
初二英语1至5单元五篇作文
初二英语1至5单元五篇作文The Importance of Learning English in the Modern WorldEnglish has become the global language of communication in today's interconnected world. As a student in the 2nd grade, learning English is crucial for your academic and personal development. In this essay, I will discuss the significance of mastering English through the lens of the first five units covered in your English curriculum.Unit 1: Greetings and IntroductionsThe ability to greet others and introduce yourself is the foundation of effective communication. In this unit, you will learn essential phrases such as "Hello," "My name is," and "Nice to meet you." These basic conversational skills will allow you to confidently interact with people from diverse backgrounds, both in your local community and on a global scale. As you progress through your education and eventually enter the workforce, the confidence gained from these introductory language skills will be invaluable.Unit 2: Classroom Objects and CommandsNavigating the classroom environment is crucial for academicsuccess. In this unit, you will learn the English vocabulary for common classroom objects, such as "pencil," "book," and "chair," as well as basic commands like "sit down," "stand up," and "raise your hand." These language skills will enable you to better understand and follow instructions from your teachers, allowing you to actively participate in lessons and complete assignments effectively.Unit 3: Family and FriendsUnderstanding the vocabulary and sentence structures related to family and friends is essential for building meaningful relationships and connections. In this unit, you will learn how to describe your family members, talk about your friends, and discuss your hobbies and interests. These language skills will not only help you communicate with your peers but also foster a sense of community and belonging within your school environment.Unit 4: Daily RoutinesMastering the language of daily routines is crucial for developing independence and self-management skills. In this unit, you will learn how to express your daily activities, such as "wake up," "eat breakfast," and "go to bed." This knowledge will empower you to better understand and follow instructions, as well as communicate your needs and preferences effectively.Unit 5: Colors and ShapesDeveloping a strong foundation in the vocabulary of colors and shapes is essential for various academic and creative pursuits. In this unit, you will learn how to identify and describe different colors and shapes, which will enhance your ability to express yourself, understand visual information, and engage in artistic and problem-solving activities.The skills acquired through these first five units of your English curriculum will lay the groundwork for your continued language development and academic success. By mastering the basics of greetings, classroom commands, family and friends, daily routines, and colors and shapes, you will be better equipped to navigate the challenges of your educational journey and participate actively in the global community.As you progress through your English studies, you will encounter more complex topics and language structures. However, the foundation established in these initial units will serve as a solid springboard for your future learning. With dedication and consistent practice, you will gradually expand your English proficiency, opening up a world of opportunities for you to explore, communicate, and grow.In conclusion, the importance of learning English in the modern world cannot be overstated. The skills and knowledge gainedthrough the first five units of your English curriculum will empower you to become a confident and effective communicator, both within your academic environment and in the broader global context. Embrace this opportunity to develop your English language abilities, and let it be the first step towards a future filled with endless possibilities.。
工商管理专业英语unit
The Learning Methods of Business Administration Professional English
• Immersion in English: Learning Business Administration Professional English requires immersion in the language This can be achieved through extensive reading, writing, speaking, and listening practices in English
• Case Analysis of Business Administration Professional English
Overview of Business
01 Administration Professional English
Definition and characteristics
Definition
Business Administration Professional English is a branch of English that focuses on the language and communication needs of business administrators It emphasizes the use of English in areas such as management, marketing, finance, and operations
The Importance of Business Administration Professional English
外研社2023新视野商务英语综合教程4：第二版教案unit2
教案课程名称：___________________________________ 课时：___________________________________ 班级：___________________________________ 任课教师：___________________________________ 教材：_《新视野商务英语综合教程4（第二版）》_Unit 2 CompetitionUnit Overview (单元概览)By studying this unit, you are expected to:●learn four ways to outthink competitors in competition;●earn Adidas’actions in 2012 London Olympics in overtaking its competitor Nike;●learn how to gain an edge over business rivals;●write a competitor analysis report.Lead-in (主题导入)Task 2●Ask the students to work in groups.●Each group is required to look at the photos and discuss what features make thefastfood chains stand out among so many rivals.●Elicit ideas with the whole class or ask different groups to report back. Invitecomments and encourage class discussion.Task 1Task 1Listening (听力练习)Task 2●Pre-teach enlightenment, compact disc technology, payoff, outlet, customized,have a cutting edge over, inside out to help smooth listening.●Allow the students some time to read the exercise. They can predict some answersbased on the context.●Play the recording once and get the students to fill in the blanks individually,pausing at relevant sections when necessary to allow them to write down their answers.●Ask the students to compare their answers in pairs, playing the recording a secondtime if necessary.●Go through the answers with the whole class, referring the students to the audioscript.Moral Reflections (补充教学资源)Unit Overview知己知彼，百战不殆。
商务英语综合教程4课文解析
商务英语综合教程4课文解析English:The text "Business English Integrated Course 4" covers a wide rangeof topics related to business English, including business correspondence, meetings, negotiations, presentations, and socializing. The course provides practical language training for business purposes, helping students improve their English skills in various business contexts. The text also includes case studies, role-plays, and real-life business scenarios to enhance students' understanding and application of the language. Additionally, the text offers valuable insights into international business practices and cross-cultural communication, preparing students to effectively navigate the global business environment.中文翻译:《商务英语综合教程4》涵盖了与商务英语相关的广泛主题，包括商务信函、会议、谈判、演讲和社交。
该课程为商务目的提供实用的语言培训，帮助学生在各种商务环境中提高英语技能。
英语综合教程4unit8
英语综合教程4unit8Unit 8: The Business WorldIntroductionThe business world is a complex and dynamic environment that plays a crucial role in the global economy. In this unit, we will explore various aspects of the business world, including different types of businesses, entrepreneurship, and the importance of corporate social responsibility. Additionally, we will examine the role of leadership and management in organizations, as well as the challenges and opportunities presented by globalization.Types of BusinessesThere are various types of businesses, each with its own characteristics and objectives. Sole proprietorships, partnerships, and corporations are the three main legal forms that businesses can take. Sole proprietorships are owned and operated by a single individual, while partnerships involve two or more people who share ownership and responsibility. Corporations, on the other hand, are separate legal entities that are owned by shareholders.EntrepreneurshipEntrepreneurship is the process of starting a new business venture. Entrepreneurs play a vital role in the economy by creating jobs and driving innovation. They are known for their ability to identify opportunities, take risks, and turn their ideas into successful businesses. However, entrepreneurship also comes with its ownchallenges, such as securing funding and managing resources effectively.Corporate Social ResponsibilityCorporate social responsibility (CSR) refers to the ethical practices and responsibilities that companies have towards society and the environment. It involves actions such as minimizing environmental impact, promoting fair labor practices, and giving back to local communities. CSR is becoming increasingly important as consumers and stakeholders demand more transparency and accountability from businesses.Leadership and ManagementEffective leadership and management are crucial for the success of any organization. Leadership involves inspiring and motivating employees to achieve the organization's goals, while management focuses on planning, organizing, and controlling resources to ensure efficient operations. Good leaders possess qualities such as vision, communication skills, and the ability to adapt to change.Challenges and Opportunities of GlobalizationGlobalization has created both opportunities and challenges for businesses. It has opened up new markets and enabled companies to expand their operations internationally. However, globalization also brings increased competition, cultural differences, and the need for organizations to adapt to different legal and regulatory frameworks. Businesses need to be agile and innovative to thrivein the global marketplace.In conclusion, the business world is a diverse and dynamic landscape that encompasses a wide range of activities and challenges. Understanding the different types of businesses, the role of entrepreneurship, and the importance of corporate social responsibility are essential for anyone aspiring to be successful in the business world. Additionally, effective leadership and management, as well as the ability to navigate the challenges and opportunities of globalization, are critical for organizations to thrive in today's global economy. By staying informed and continuously adapting to change, businesses can position themselves for success in this ever-evolving landscape.。
国际商务英语课文电子版lesson (4)
The term “economic globalization” is now being used with increasing frequency in newspapers, magazines, seminars and international conferences. With the basic feature of free flow of commodity, capital, technology, service, and information in the global context for optimized allocation, economic globalization is giving new impetus and providing opportunities to world economic development and meanwhile making the various economies more and more interdependent and interactive. Economy is not the only elementinvolved in globalization since it also has an important bearing on politics, culture, value and way of life. While many people are acclaiming the benefits brought about by economic globalization, there are also loud voices of opposition, since different countries and peoples do not enjoy balanced benefits. Economic integration enables countries benefit from the boom（prosperity）of other countries but also makes them more vulnerable to the adverse events across the globe. Maybe we can say few topics are as controversial asglobalization. But like it or not, it has become an objective trend in world economic development.The best policy for us is to follow the trend closely, availing the opportunities it offers to develop ourselves and avoiding its possible impacts.Such world organizations as the WTO, the World Bank and the International Monetary Fund which we shall discuss in later lessons, are, in a sense, champions (supporters) of economic globalization, while the multinational corporations are directly engaged in the trend andtheir operations constitute the major content of economic globalization. Some knowledge of the multinationals will help us gain a better understanding of the global trend.Before World War Ⅱthere were already a number of companies t hat would be described as multinationals. They were, however, comparatively small in number and scale (size). The first step in the internationalization of business after the War was simply a very rapid growth in fairly traditional terms, in the sense that more and morecompanies in one developed country set up their own, or bought over existing, manufacturing facilities in other countries.As development of such business activities grew rapidly, they had not only been variously (differently) defined in different studies, but also labeled with different names. However a typical multinational enterprise shall be defined as a business organization which owns（whether wholly or partly）, controls and manages assets, often including productive resources, in more that one country, through itsmember companies incorporated separately in each of these countries. Each member company is known as a multinational corporation. Each MNC is purported to represent certain interests （or to fulfill certain goals）of the multinational enterprise and is linked to one another within the organizational framework of the same multinational enterprise. If the MNC is the original investing corporation, it is known as the parent MNC, which is normally also the international headquarters of the MNE. If the MNC is established as aresult of investments by the MNE, whether through the parent or through another of its already established MNC, it is an affiliate (subsidiary) MNC. An MNE may also have various regional or operational headquarters, in addition to its international headquarters.The multinationals have the following distinctive characteristics: Firstly, MNEs are generally enormous in size. For instance, General Electrics established in 1892 now has subsidiaries in over 100 countries and regions with more than 300,000 employees. In 2001 itsbusiness volume reached 126 billion US dollars. In China alone, it has 30 joint ventures or solely owned subsidiaries with over 8,000 employees. There is little doubt that the size of an MNE does indicate the amount of resources it controls even though the amount of resources located in particular countries may be small.Wide geographical spread is also characteristic of MNEs. (MNEs usually spread widely worldwide) Such geographical spread of MNEs enables them to have a wide range of options (choices) in terms ofdecisions in areas such as sourcing (get resource) and pricing (price fixing). They are also more able to take advantage of changes in the international economic environment. Such multi-nationality also enables MNEs to engage in worldwide integrated production and marketing giving rise to(leading to) extensive intra-MNE transactions which constitute a very significant proportion of total international trade.Another general characteristic of large MNEs is their longevity (long history) and rapid growth.Some MNEs have a history of many years and their double digit growth rate of revenue adjusted for inflation is higher than that of the GDP of many countriesThe behavior of MNEs is very much determined by their needs. These needs are often identified as goals. The purpose of organization is to facilitate the MNEs’ operations and the purpose of its operations is to achieve its organizational goals.Like most business organizations, MNEs are formed for profit. There is little doubt that the profit goal represents the basic needof the MNEs’ shareholders. It is also the need of all groups interested in the continued survival of the MNE. Yet this interest in the continued survival of the MNE expresses a second basic need—that of security.The importance of security to any MNE cannot be doubted. Profit is useless if it cannot be secured by the MNE and transferred wherever it so desires. Its assets and investments must be secured. A favorable business environment must also be secured. Without security, an MNE's survival can never be assured (guarantee). It is no wonder thatMNEs have embarked on (carry out; start) policies to grow into gigantic sizes, to control resources, and production and manufacturing processes in many countries, and even to intervene in the affairs of government in both the home and host countries, in order to ensure the security of its profits, assets, organizations and operations.The need for security includes the security of profits in the short-and-long-run, the security of the MNE’s assets and investment, and the security of other organizational needs, including afavorable business environment, the need for supplies of raw materials and other resource inputs for the production processes of the MNE, the need for effective organizational control and management, the need for transportation and communications, the need for technical improvements and the private needs of employees including managers.In our world today, the multinational enterprises are very important vehicles(means) for the transfer of resources across national boundaries. Given the organizationalunity of parent and affiliates within such enterprise, and the fact that they are situated (located) in different countries, intra-organizational resource transfers between parent and affiliate or between affiliates of the same enterprise are also international transfers. Technology, capital and ready markets are sort of benefits MNEs bring to less developed host countries. The MNE is considered to be the most effective vehicle for the promotion of global economic development.Typical parent which controls the typical MNE is owned in themain (mainly) by the home country's citizens or residents, in spite of the fact that the MNE is multinational in terms of the worldwide derivation of its profits,the high proportion of sales and investments in many foreign countries, the large numbers of employees in foreign affiliate MNCs and the multinational derivation of its finance. The absolute majority of the members of the board of directors also originate from (come from) the home country. Although the day-to-day running of corporate operations maybe decentralized to the affiliates, themajor decisions, such as those on corporate goals, new investments and their location, are made by the parent company (or its regional headquarters in the case of very large MNEs).It is a fact that host governments can and do wield power over MNCs located within their territories. MNCs are under the legal jurisdiction of their host governments which can impose various rules, regulations, and laws on the MNCs to the extent of nationalizing all their assets.Multinational Corporations can be classified into four different types according to their organization and way of operation.The first type is called multi-domestic corporation that is a group of relatively independent subsidiaries. The parent company delegates sufficient power to each subsidiary to manage the production and marketing in the host country for the needs of local customers. This is a useful approach(method) when there are distinct (clear) differences in the specific conditions of host countries.The second type is the global corporations which operates under an opposite principle from the first type and views the world market as an integrated whole. Power and responsibility are concentrated at the headquarters that manages production and marketing to achieve t he economies of scale as much as possible.The third type, the transnational corporation, aims to combine the advantages of the above two ways of operation so as to achieve both efficiency and flexibility. The activities and resources of thetransnational corporation are neither highly centralized as the second type nor decentralized as the first type but are integrated in an interdependent network of affiliates.The fourth type can be referred to as world companies as their national identities(nationality) are blurred (unclear) to a large extent. Very few companies, if any, have reached this level of internationalization. But they will be great movers of economic globalization. It is interesting to imagine the situation on the globe with the increase and growth ofworld companies. When such companies become dominating, the possibility of conflicts among sovereign states may be greatly reduced. Possibly they will be instrumental(helpful) to the realization of complete globalization.。
全国商务英语专业四八级
全国商务英语专业四八级The National Business English Proficiency Test (4B) is a widely recognized examination in China that assesses the English language proficiency of individuals pursuing careers in the business and commercial sectors. This standardized test evaluates a candidate's ability to effectively communicate in English within the context of the business environment. As the demand for skilled professionals with strong English language skills continues to rise in the global marketplace, the 4B exam has become an increasingly important credential for those seeking to enhance their career prospects and competitiveness.The 4B exam is designed to assess a range of language skills that are essential for success in the business world. These include reading comprehension, writing, listening, and speaking. The test is structured to evaluate a candidate's understanding of business-related vocabulary, their ability to interpret and analyze written materials, their capacity to communicate effectively in both written and oral formats, and their proficiency in comprehending spoken English in various business scenarios.One of the key strengths of the 4B exam is its focus on practical, real-world applications of the English language. The test questions and tasks are carefully crafted to simulate the types of communication challenges that professionals often encounter in the business environment. This ensures that the assessment accurately reflects the language skills required for success in the workplace, rather than simply testing theoretical knowledge.The reading section of the 4B exam, for instance, may include articles or reports related to topics such as marketing strategies, financial trends, or international trade. Candidates are expected to demonstrate their ability to comprehend the main ideas, identify key information, and draw relevant conclusions from the given materials. The writing component, on the other hand, may require candidates to compose business correspondence, such as emails, reports, or proposals, showcasing their ability to communicate effectively in a professional context.The listening and speaking sections of the 4B exam are particularly important, as they evaluate a candidate's ability to engage in interactive communication. Candidates may be asked to listen to recordings of business presentations, negotiations, or interviews, and then respond by answering comprehension questions or providing their own insights and opinions. The speaking component mayinvolve role-playing exercises, where candidates are required to demonstrate their ability to engage in effective dialogues, negotiate, or make persuasive presentations.Preparing for the 4B exam requires a comprehensive approach that combines language learning, business knowledge, and practical application. Successful candidates often invest significant time and effort in developing their English language skills, expanding their understanding of business concepts and practices, and honing their communication abilities through various exercises and simulations.Many educational institutions and training providers offer specialized 4B preparation programs, which can include courses, workshops, and practice tests designed to help candidates familiarize themselves with the exam format, content, and strategies. These programs often emphasize the importance of developing a strong foundation in business English vocabulary, as well as the ability to apply language skills in real-world business scenarios.Beyond the exam itself, the 4B credential holds significant value in the job market. Employers in China and abroad often view the 4B certification as a reliable indicator of an individual's English language proficiency and their potential to excel in business-related roles. Candidates who successfully pass the 4B exam can demonstrate their commitment to professional development, their adaptability tointernational business environments, and their ability to contribute effectively to cross-cultural communication and collaboration.In conclusion, the National Business English Proficiency Test (4B) is a crucial credential for individuals seeking to enhance their career prospects in the business and commercial sectors. By assessing a range of language skills essential for success in the global marketplace, the 4B exam provides a valuable benchmark for employers and serves as a testament to a candidate's dedication to developing their professional capabilities. As the demand for skilled, multilingual professionals continues to grow, the 4B certification has become an increasingly valuable asset for those aspiring to thrive in the dynamic and ever-evolving business landscape.。
The Global Context of Business
3.
L E A R N I N G O B J E C T I V E S (cont’d)
After reading this chapter, you should be able to:
4. Describe some of the ways in which social, cultural, economic, legal, and political differences among nations affect international business.
• Exports: Domestically produced products sold in foreign markets
• Imports: Foreign products sold in domestic markets
© 2009 Pearson Education, Inc.
The Major World Marketplaces • Distinctions Based on Wealth
– High-income countries – Upper middle-income countries – Low middle-income countries – Low-income countries (developing countries)
• Geographic Clusters
© 2009 Pearson Education, Inc.
What’s in It for Me?
•
By understanding the material discussed in this chapter, you’ll be better prepared to:
商务英语核心知识领域
商务英语核心知识领域Business English is an essential tool for professionals who engage in international trade and communication. It encompasses a range of knowledge areas that are critical for success in the global marketplace. Here are the core knowledge domains of Business 英文版:1. Communication Skills: Proficiency in written and spoken English is fundamental. This includes the ability to write clear emails, reports, and business proposals, as well as to conduct meetings and negotiations in English.2. Vocabulary: A specialized vocabulary is required to understand and use industry-specific terms, financial jargon, and technical language that is common in business contexts.3. Business Etiquette: Understanding cultural norms and business etiquette is crucial when interacting with international clients and colleagues to ensure respectful and effective communication.4. Negotiation Techniques: Mastering the art of negotiation is vital for closing deals and reaching agreements that are beneficial to all parties involved.5. Presentation Skills: The ability to deliver compelling presentations in English is key to persuading stakeholders, investors, and colleagues about the merits of a businessproposal or strategy.6. Cross-cultural Awareness: Being aware of cultural differences and how they impact business interactions is essential for building strong relationships withinternational partners.7. Marketing and Sales: Knowledge of marketing and sales terminologies and strategies is important for promoting products and services in English-speaking markets.8. Financial Terminology: Understanding financial statements, investment terms, and economic concepts is necessary for making informed business decisions.9. Legal Language: Familiarity with legal terms and the ability to comprehend contracts and agreements is crucial for protecting one's interests in business transactions.10. Technical Writing: The ability to write technical documents, user manuals, and product specifications clearly and concisely is important for ensuring that information is accurately conveyed.11. Project Management: Knowledge of project management terms and methodologies helps in coordinating and executing projects effectively with international teams.12. Digital Literacy: With the increasing importance of digital communication, being proficient in using email,social media, and other digital platforms for businesspurposes is indispensable.Mastering these core knowledge areas of Business English equips professionals with the necessary skills to navigate the complexities of the global business environment and to communicate effectively with a diverse range of stakeholders.。
商务英语专业四级英文名称
商务英语专业四级英文名称In the rapidly globalizing business world, the importance of proficiency in English for business communication cannot be overstated. The Business English Major Level 4 (BEM4) certification is a milestone achievement that equips individuals with the necessary language skills and business acumen to excel in international business environments. This certification not only enhances an individual's employability but also acts as a passport to a world of opportunities in the global marketplace.The BEM4 curriculum is comprehensive, covering a wide range of topics essential for effective business communication. From basic language skills such as reading, writing, listening, and speaking, to advanced topics like cross-cultural communication, business negotiations, and international trade regulations, the program prepares students for the complexities of international business. The focus on practical applications and real-world scenarios ensures that students graduate not just withtheoretical knowledge, but also with the ability to apply their skills in real-time situations.The significance of BEM4 extends beyond the classroom. In the global job market, employers increasingly value candidates who possess strong English proficiency and a deep understanding of international business practices. The BEM4 certification acts as a testament to these skills, making graduates more attractive to employers and increasing their chances of securing employment in multinational companies or organizations with international operations.Moreover, the BEM4 certification opens up a world of opportunities for professional development and career advancement. With a strong foundation in business English, graduates can pursue specialized courses or certifications in areas like international marketing, international law, or international relations, further enhancing their expertise and competitiveness in the job market.The path to achieving the BEM4 certification is challenging but rewarding. It requires dedication, hard work, and a commitment to continuous learning. However, thebenefits of investing in this certification are immense, not only in terms of career opportunities but also in terms of personal growth and development. The ability to communicate effectively in English, understand global business cultures, and negotiate successfully in international forums are skills that will serve individuals well throughout their professional careers.In conclusion, the Business English Major Level 4 certification is a valuable asset for anyone seeking to excel in the global business world. It is a stepping stone to a world of opportunities, providing individuals with the tools and knowledge they need to succeed in an increasingly interconnected and globalized business environment. By investing in this certification, individuals are not just enhancing their employability but also positioning themselves for long-term professional success and personal growth.**商务英语专业四级：开启国际化商务交流新篇章** 在全球化的商业世界中，商务英语交流的重要性不言而喻。
新编剑桥商务英语高级第二版 听力
新编剑桥商务英语高级第二版听力全文共3篇示例，供读者参考篇1New Cambridge Business English Advanced Listening - A Student's PerspectiveAs an MBA student, mastering listening comprehension for business settings is crucial. The New Cambridge Business English Advanced 2nd Edition listening section has been an invaluable resource in honing this skill. Let me walk you through my experience with this exceptional learning tool.The listening material covers a wide range ofbusiness-related topics, from corporate strategies and market analysis to workplace dynamics and intercultural communication. This diversity has not only expanded my business vocabulary but also exposed me to various accents, speaking styles, and real-life scenarios I may encounter in the corporate world.One aspect that sets this course apart is the authenticity of the recordings. They are not scripted or artificially slowed down, which can often be the case with some learning materials. Instead, the dialogues and lectures feature native speakersengaged in natural, unscripted conversations and presentations. This authentic approach has trained my ear to adapt to the pace, idioms, and nuances of real business interactions.The listening exercises are well-structured and gradually increase in difficulty, allowing for a smooth progression. Each unit begins with warm-up activities that introduce key vocabulary and context, preparing me for the main listening tasks. These warm-ups are invaluable in activating my prior knowledge and setting the stage for better comprehension.The main listening exercises themselves are diverse and engaging. They range from comprehension questions andnote-taking tasks to summarizing key points and identifying opinions or implied meanings. This variety ensures that I develop a well-rounded set of listening skills, rather than merely relying on rote memorization.What I particularly appreciate is the inclusion ofmulti-speaker scenarios, such as meetings, negotiations, and presentations. These simulations closely mirror the dynamics of real business settings, where multiple perspectives and interruptions are common. Navigating these complexities has significantly improved my ability to follow intricate discussions and extract relevant information.The accompanying transcripts and answer keys are invaluable resources for self-evaluation and review. After attempting the exercises, I can refer to the transcripts to identify areas where I struggled and reinforce the correct pronunciation, intonation, and usage of idioms or phrasal verbs.Moreover, the listening section is seamlessly integrated with the other components of the course, such as reading, writing, and speaking. This holistic approach ensures that the skills I develop in one area reinforce and complement the others, fostering a well-rounded command of business English.Admittedly, some of the listening exercises can be challenging, particularly those involving rapid speech, technical jargon, or unfamiliar accents. However, these challenges are precisely what prepare me for the realities of the global business world, where effective communication often occurs inless-than-ideal conditions.One aspect I would appreciate even more is the inclusion of interactive or adaptive exercises that adjust the difficulty level based on my performance. This could potentially provide a more personalized learning experience and ensure that I spend more time on areas that require additional practice.Overall, the New Cambridge Business English Advanced 2nd Edition listening section has been an invaluable tool in my journey to becoming a proficient communicator in business settings. Its authenticity, diversity, and gradual progression have not only improved my listening comprehension but also equipped me with the confidence to navigate complex business interactions with ease. As I approach the culmination of my MBA program, I feel well-prepared to tackle the challenges of the corporate world, thanks in large part to the invaluable training provided by this exceptional course.篇2New Cambridge Business English Advanced Second Edition Listening - A Student's PerspectiveWhen I first signed up for the New Cambridge Business English Advanced Second Edition Listening course, I'll admit I was a bit apprehensive. Having worked in a professional setting for a few years already, I figured my English listening skills were pretty decent. Boy, was I in for a rude awakening!From the very first class, it became crystal clear that this course was going to push me to my limits and beyond. The authentic recordings we worked with were a world apart fromthe scripted dialogues I was used to in previous courses. Real conversations with all their false starts, filler words, and overlapping speech - it was a harsh reminder that the business world waits for no one.But I'm getting ahead of myself. Let me give you an overview of what this course covers. The listening component is divided into six broad sections: meetings, negotiations, presentations, interviews, socializing, and telephone calls. Each section gradually increases in difficulty, starting with relatively straightforward conversations and building up to incredibly complex, multi-speaker situations.The meetings unit, for instance, began with simpleone-on-one catch-ups but quickly escalated to multi-agenda meetings with a dozen or more participants. By the end, I was actually able to follow the gist of those notoriously chaotic boardroom interactions! The negotiations unit was similarly impressive in its progression, taking us from simplecustomer-vendor dealings all the way to high-stakes, multi-party contract negotiations.What really set this course apart though, was its focus on developing specific listening skills and strategies. We spent a considerable amount of time unpacking concepts like activelistening, contextual clues, tone awareness, and speaker identification. Targeted exercises helped drill these skills into our heads through repetition and conscious practice.I still remember our first speaker identification exercise - it was an absolute nightmare trying to keep track of who was saying what! But by the end of the course, I had become adept at rapidly identifying speakers based on subtle vocal cues. It's a skillset that has already proven invaluable in my workplace.The "listening for attitude and opinion" lessons were another game-changer. We learned to decipher meaning not just from the literal words spoken, but from the subtext of tone, stress patterns, and other paralinguistic cues. Suddenly, I found myself picking up on agendas, reservations, and interpersonal dynamics that had previously flown right over my head.Of course, it wasn't all smooth sailing. There were many times when I felt utterly swamped by the density of information being thrown at me. The speed at which native speakers communicate, their liberal use of idioms and cultural references, the multilayered nature of group discussions - it was often utterly disorienting. Our amazing instructor deserves a huge shout-out for her patience, encouragement, and knack for breaking things down in an accessible way.Looking back, I can scarcely believe how far I've come. What once seemed like indecipherable white noise has become a constant stream of meaningful input. Meetings that would have left me dazed and confused a few months ago are now highly productive experiences. My newfound ability to pinpoint subtexts and interpersonal undercurrents has been agame-changer in negotiations.Heck, I've even started understanding those thick regional accents and rapid-fire industry jargon that used to leave me utterly stumped! It's been an empowering journey of constant growth and skill-building.I can't recommend the New Cambridge Business English Advanced Second Edition Listening course highly enough. Its no-nonsense, immersive approach provides invaluablereal-world training that simply can't be matched by most academic courses. The skills I've developed will undoubtedly serve me well as I continue climbing the corporate ladder.To any business professionals looking to truly elevate their English listening prowess, this course needs to be at the top of your list. Just be prepared to work your butt off - it's one of the most challenging, yet rewarding, learning experiences I've ever had. But I guarantee, when you find yourself holding your own ineven the most complex multilingual meetings, it will all have been worth the blood, sweat, and tears!篇3Cambridge English for Business Studies Listening - A Student's PerspectiveAs a business student, one of the most crucial skills we need to develop is effective listening comprehension. In today's globalized business world, being able to understand and communicate in English is essential for success. That's why the listening component of the "Cambridge English for Business Studies Second Edition" course is so valuable.At first, I'll admit, I underestimated the importance of dedicated listening practice. After all, I've been studying English for years, and I thought my comprehension skills were pretty solid. Boy, was I wrong! The listening exercises in this course have really challenged me and exposed gaps in my understanding that I didn't even realize were there.One of the things I appreciate most about the listening materials is their authenticity. The recordings we work with aren't scripted or artificially slowed down – they're real conversations, lectures, and presentations given by native English speakers invarious accents and at natural speeds. This has been incredibly helpful in preparing me for the realities of the business world, where I'll need to understand everything from casual workplace chats to formal board meetings.The variety of accents and speaking styles has been particularly valuable. I used to struggle with certain regional accents, like those from Scotland or Australia, but the more exposure I've had through these listening exercises, the more comfortable I've become. I'm also getting better at distinguishing different speaking styles, from the more formal and articulate tones used in presentations to the more relaxed and colloquial language of casual conversations.Another aspect of the listening component that I find really helpful is the focus on specific business contexts and vocabulary. We've listened to recordings on topics like marketing strategies, financial reports, supply chain management, and more. Not only has this exposure to real business terminology and scenarios been great for building my comprehension skills, but it's also helped me become more familiar with the kinds of discussions and situations I'll encounter in my future career.The listening exercises themselves are well-designed and engaging. They often involve multi-part tasks, such as listeningfor gist, specific details, opinions, and purposes. Thismulti-layered approach has really pushed me to develop active listening strategies, rather than just passively absorbing the information. I've learned to listen for context clues, pick up on tone and emphasis, and make logical inferences based on what I understand.One exercise type that I find particularly challenging, but also incredibly valuable, is the note-taking tasks. We're given a recording, often a lecture or presentation, and have to take concise, organized notes on the key points. This has been a real test of my ability to quickly process information, prioritize main ideas, and capture essential details – all critical skills for success in business meetings and discussions.Of course, like any skill, listening comprehension takes practice, and the Cambridge course provides ample opportunities for that. We regularly engage in post-listening activities, such as discussions, written assignments, and even role-plays based on the recordings we've studied. These interactive components not only reinforce what we've learned but also encourage us to apply our listening skills in practical, real-world scenarios.Perhaps one of the biggest benefits of the listening component, though, has been the boost in my overall confidence when it comes to communicating in English. As my comprehension skills have improved, I've found myself feeling more comfortable and capable in all areas of language use –speaking, writing, and even reading. It's almost as if breaking through those listening barriers has unlocked a new level of fluency and understanding for me.Of course, no language learning resource is perfect, and there are a few areas where I think the Cambridge listening materials could be improved. For example, while the variety of accents is generally good, I would love to see even more diversity represented, particularly from non-native English speakers in various business contexts. Additionally, some of the recordings can feel a bit dated at times, and it would be great to have more up-to-date examples that reflect the latest business trends and technologies.Overall, though, my experience with the listening component of the "Cambridge English for Business Studies Second Edition" course has been overwhelmingly positive. It's challenged me, pushed me out of my comfort zone, and ultimately helped me develop the kind of comprehensivelistening skills that are so crucial for success in the business world. As I prepare to enter the workforce, I feel confident that the strategies and practice I've gained through this course will serve me well in navigating everything from casual workplace conversations to high-stakes business negotiations and presentations.。
全球运筹策略
Department of International Business, China Institute of Technology
其他活動
標示：
從成本的觀點來看;在全球運籌方面的標示成本相對 地較小
相關內容包括內容物 語言 顏色;以及包裹位置
採購：企業以往要獲得原物料 零件 供給;以及 零組件都是來自於本國的供給;然而現在已經快 速轉向國際來源
其他活動
國際運輸指導原則：
了解商品 分析運輸環境;並包裝牢固 了解供應商 決定適合產地 每個運輸業者;和目的港口的包裝規
則 安排進入點的即時揀貨
Department of International Business,
China Institute of Technology
其他活動
國際上廣泛的使用貨櫃 貨櫃的優點：
Department of International Business,
China Institute of Technology
運輸
運輸在國家與區域間的主要形式是空運和水運 特定的國外市場內;模式和綜合運輸的結合體基本上是
相同的;但是可能擁有不同的特色 很多組織將會利用國際貨運承攬業者的服務;絕大多數
比起其他國際策略更有彈性且風險更小 公司吸取經驗以及在擴展產品 行銷作業之前;測試
市場一個很好的方式
出口的缺點：
難以與海外當地國的公司競爭 國內企業對於出口的價格 促銷或產品配送;則有很
小的控制
Department of International Business,
China Institute of Technology
其他活動
全球運送需要強大的包裝保護 全球包裝的影響：運輸模式／運輸業者及處
商务英语与跨文化交流培训
Language proficiency
Improving language skills to communicate effectively in different cultural environments
Non verbal communication
Recognizing and using non verbal cues, such as legal expressions, body language, and tone of voice, to enhance communication
03
Adapting communication styles and messages
to fit the cultural context and avoiding ethical
assumptions
Etiquette customs and workplace behavior norms
• Build confidence in international business interactions: Through role plays, simulations, and real world case studies, participants will gain the confidence to engage in international business activities with ease
Dos and don'ts
Knowing what is considered appropriate and inappropriate behavior in different cultural settings
管理学
© 2017 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
The General Environment
• Technological dimension
– The processes, technologies, or systems that a firm can use to produce outputs
• Economic dimension
Globalization
• Global Trade Agreement
– World Bank – International Monetary Fund – GATT
© 2017 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
© 2017 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
The Business Environment
– Task environment
商务英语4
商务英语4In the bustling world of commerce, the ability to communicate effectively in English is paramount. It bridges the gap between cultures and facilitates global transactions.Understanding the nuances of business English is crucial for professionals. It's not just about speaking the language; it's about grasping the etiquette and the subtleties that come with it.Negotiations are a common part of business dealings. In English, mastering the art of negotiation means knowing when to be assertive and when to be conciliatory, ensuring a win-win outcome for all parties involved.Writing emails and reports is another skill that can make or break a business relationship. Clear, concise, and professional communication is key to establishing trust and credibility with international clients.Presentations are a showcase of your ideas and proposals. In English, delivering a compelling presentation requires not only a grasp of the language but also the ability to captivate an audience with engaging content and persuasive delivery.Networking is an essential aspect of business that often takes place in English. Building connections and fosteringrelationships require a friendly and approachable demeanor, along with a good command of the language.Continuous learning is vital in the ever-evolving landscape of business. Keeping up with the latest business trends and terminologies in English can provide a competitive edge in the global market.Cultural awareness plays a significant role in international business. Being sensitive to cultural differences and adapting communication styles accordingly can lead to more fruitful and respectful business interactions.In conclusion, mastering business English is an ongoing process that requires dedication and practice. It's not just about language proficiency; it's about understanding the global business environment and adapting to it.。
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Monday, October 11, 2010
International Organization Structures
• Independent Agent – A foreign individual or organization that represents an exporter in foreign markets • Licensing Arrangements (or Agreements) – Domestic firms give foreign individuals or companies exclusive rights to manufacture or market their products in that market • Branch Offices – A firm sends its own managers to overseas branch offices so that it will have more direct control than it does over agents or license holders
Legal and Political Differences
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Legal and Political Differences
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Legal and Political Differences
• Quotas, Tariffs, and Subsidies – Quota: Restricts the number of products of a certain type that can be imported, raising the prices of those imports – Embargo: Government order forbidding exportation and/or importation of a product or all products from a specific country – Tacts – Subsidy: Government payment to help a domestic business compete with foreign firms
• Exports: Domestically produced products sold in foreign markets • Imports: Foreign products sold in domestic markets
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Forms of Competitive Advantage
LOW
8
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Barriers to International Trade
9
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Barriers to International Trade
Social and Cultural Differences Economic Differences
2
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Forms of Competitive Advantage (cont’d)
• National Competitive Advantage – Conditions favoring heavy involvement in international business: 1. Factor conditions—labor, capital, entrepreneurs, physical resources, and information resources 2. Demand conditions—a large domestic consumer base that promotes strong demand for innovative products 3. Related and supporting industries—strong local or regional suppliers and/or industrial customers 4. Strategies, structures, and rivalries—domestic firms and industries that stress cost reduction, product quality, higher productivity, and innovative products
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Levels of International Involvement
• Exporters – Make products in one country to distribute and sell in others • Importers – Buy products in foreign markets and bring them home for resale • International firms – Conduct much of their business abroad and may maintain overseas manufacturing facilities • Multinational firms – Design, produce, and market products in many nations
• Absolute Advantage – When a country can produce something that is cheaper and/or of higher quality than any other country – An advantage based on possessing a scarce resource (e.g., oil) or favorable physical location • Comparative Advantage – When a country can produce goods more efficiently or better than other countries can produce the same goods – An advantage based on superior productivity (e.g., technologically-advanced manufacturing capability)
Monday, October 11, 2010
Legal and Political Differences (cont’d)
11
Monday, October 11, 2010
Legal and Political Differences (cont’d)
• Local Content Laws – Requirements that products sold in a country be at least partly made there
The Contemporary Global Economy
• Globalization
– The process by which the world’s various national economies and trading systems are fast becoming a single highly interdependent system
7
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International Involvement
8
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International Involvement
HIGH INVOLVEMENT • Foreign Direct Investment • Strategic Alliances • Branch Offices • Licensing Arrangements • Independent Agents
3
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International Business Management
• Going International – Gauging International Demand • Foreign demand for a company’s product may be greater than, the same as, or weaker than domestic demand – Adapting to Customer Needs • A firm must decide whether and how to adapt its products to meet the special demands of foreign customers – Outsourcing • Paying suppliers and distributors to perform certain business processes or to provide needed materials or services – Offshoring • Outsourcing to foreign countries
6
Monday, October 11, 2010
International Organization Structures (cont’d)
• Strategic Alliance (or Joint Venture) – A company finds a partner firm in the country in which it wants to do business – Each party agrees to invest resources and capital into a new business or to cooperate in some mutually beneficial way • Foreign Direct Investment (FDI) – Involves buying or establishing tangible assets in another country