英语高级读写200806期末A卷
2008年北京市普通高等学校招生统一考试英语试卷(A版)
2008年普通高等学校招生全国统一考试(北京卷)英语试卷第Ⅰ卷(选择题共115分)第一部分:听力理解(共两节,满分30分)第一节(共5 小题;每小题1.5分,满分7.5分)听下面5段对话。
每段对话后有一个小题,从题中所给的A、B、C三个选项中选出最佳选项,并标在试卷的相应位置。
听完每段对话后,你都有10秒钟的时间来回答有关小题和阅读下一小题。
每段对话仅读一遍。
例: What is the man going to read?A. A newspaperB. A magazineC. A book 答案是A1. What did the man win in his dream?A. A holiday.B. A new car.C. Some money.2. Will the woman come to the party?A. Maybe.B. NoC. Certainly3. How long has the woman been an author?A. About 30 years.B. About 40 years.C. About 70 years.4. What does the woman want?A. A radio.B. Some pens.C. Some batteries.5. What is the woman doing?A. Asking for information.B. Asking for an apology.C. Asking for help.第二节(共15 小题;每小题1.5分,满分22.5分)听下面5段对话或独白。
每段对话或独白后有几个小题,从题中所给的A、B、C三个选项中选出最佳选项,并标在试卷的相应位置。
听完每段对话或独白前后,你将有时间阅读各个小题,每小题5秒钟;听完后,各小题将给出5秒钟的作答时间。
每段对话读两遍。
6. How many coats does the woman want?A. 25.B. 30.C. 50.7. What is the order number for gloves?A. P25G5.B. P26T5.C. P28D5.听第7段材料,回答第8、9题。
2008年6月大学英语六级考试A卷(真题+答案)7
Passage TwoQuestions 57 to 61 are based on the following passage.In the college-admissions wars, we parents are the true fights. We are pushing our kids to get good grades, take SAT preparatory courses and build resumes so they can get into the college of our first choice. I’ve twice been to the wars, and as I survey the battlefield, something different is happening. We see our kids’ college background as e prize demonstrating how well we’ve raised them. But we can’t acknowledge that our obsession(痴迷) is more about us than them. So we’ve contrived various justifications that turn out to be half-truths, prejudices or myths. It actually doesn’t matter much whether Aaron and Nicole go to Stanford.We have a full-blown prestige panic; we worry that there won’t be enough prizes to go around. Fearful parents urge their children to apply to more schools than ever. Underlying the hysteria(歇斯底⾥) is the belief that scarce elite degrees must be highly valuable. Their graduates must enjoy more success because they get a better education and develop better contacts. All that is plausible——and mostly wrong. We haven’t found any convincing evidence that selectivity or prestige matters. Selective schools don’t systematically employ better instructional approaches than less selective schools. On two measures ——professors’ feedback and the number of essay exams——selective schools do slightly worse.By some studies, selective schools do enhance their graduates’ lifetime earnings. The gain is reckoned at 2-4% for every 100-poinnt increase in a school’s average SAT scores. But even this advantage is probably a statistical fluke(偶然). A well-known study examined students who got into highly selective schools and then went elsewhere. They earned just as much as graduates from higher-status schools.Kids count more than their colleges.Getting into yale may signify intellgence,talent andAmbition. But it’s not the only indicator and,paradoxically,its significance is declining.The reason:so many similar people go elsewhere.Getting into college is not life only competiton.Old-boy networks are breaking down.princeton economist Alan Krueger studied admissions to one top Ph.D.program.High scores on the GRE helpd explain who got in;degrees of prestigious universities didn’t.So,parents,lighten up.the stakes have been vastly exaggerated.up to a point,we can rationalize our pushiness.America is a competitive society;our kids need to adjust to that.but too much pushiness can be destructive.the very ambition we impose on our children may get some into Harvard but may also set them up for disappointment.one study found that,other things being equal,graduates of highly selective schools experienced more job dissatisfaction.They may have been so conditioned to deing on top that anything less disappoints.注意此部分试题请在答题卡2上作答。
08秋普高英语期末试卷
108秋普高英语期末试卷(共150分)第Ⅰ卷(选择题材 共105分)Ⅰ、单项选择(25分,每小题1分) 从A,B,C,D 中,选出可以填入空白处最佳选项,并在答题卡上涂黑。
1.——What ’s the date today ? —— _________.A. It’s a fine dayB. It ’s Children ’s DayC. It ’s June 22D. It ’s Wednesday 2. The table is_______ wood.A. made ofB. made up ofC. made fromD. made in3. It _______ me a long time ________ the homework last night.A. take , doB. took, didC. takes, doingD. took, to do4. Who is the man are talking with our teacher?A. whoB. heC. whichD. that5. Please remember _______the lights before you leave the classroom.A. turn offB. turned onC. to turn offD. turning off6. Miss Wang is your English teacher, isn ’t she? ——_______. She teaches us Chinese. A. No, she is B. Yes, she is C. Yes, she is D. No, she isn ’t7. ——What do you think of the song? —— .A. I like music very muchB. I like it, too.C. With pleasureD. It sounds sweet(优美). 8.Our classroom is very dirty. I think it needs .A. cleansB. to cleanC. cleaningD. be cleaned 9. Would you like _______with us?A. have lunchB. having the lunchC. to have lunchD. to having lunch10. The homework for Monday was the text by heart. A. to study B. study C. to learn D. learn11. There _____ an English girl and three ______ boys there.A. is, ChineseB. is, AmericaC. are, ChinaD. are, America12._____ Huanghe River is ________longest river in China.A. The, a secondB. A, the secondC. The, The twoD. The, the second 13. He kept outside.A. waitingB. waitedC. to waitD. to be waited 14. Mr Xiong teaches _______ Computer this year.A. usB. ourC. weD. ours 15. ——Which do you prefer, beef or pork?——______. I ’d just like some vegetables.A. AllB. BothC. NoneD. Neither16.YanHua was born_____ July 10,1993. Her elder sister was born______January, 1990.A. on, inB. in, onC. on, atD. in, at 17. Have you got ____ money to buy this car?A. a littleB. fewC. enoughD. many18. When the mother came back, she her children on thefloor.A. find, sleepB. find, sleepingC. found, sleepD. found, sleeping 19. They found an old building built in 1700.A. that wasB. which isC. whichD. where was 20. He will call you as soon as he _______ the news.A. will getB. getsC. gotD. get 21. Mary said that she _____ stay at home _______.A. would, next dayB. will, next dayC. would, the following dayD. would, later 22. we spent too much time ______ computer gamesA. on playingB. in playingC. to playD. at 23. Kate said that she her exercises two hours .A. has finished, agoB. will finish, laterC. would finish, agoD. had finished, before 24. ____is difficult for her to write a letter in English.A. ThisB. thatC. ItD. They 25. You know _____ about it than Jim does.A. even littleB. even lessC. more littleD. more less Ⅱ、完形填空(20分,每小题1分)班级_____________________姓名___________________分数_____________________**************************************密************封*************线**********************************************阅读下面短文, 从短文后所给A,B,C,D四个选项中,选出可以填入空白处最佳选项,并在答题卡上将该项涂黑。
2008年广东省普通高等学校招生统一考试英语试卷(A版)
2008年普通高等学校招生全国统一考试(广东卷)英语试卷第Ⅰ卷(共110分)第一部分听力(共两节。
满分35分)第一节听力理解(5段共15小题;每小题2分,满分30分)每段播放两遍。
各段后有几个小题,各段播放前每小题有5秒钟的阅题时间。
请根据各段播放内容及其相关小题,在5秒钟内从题中所给的A、B、C项中,选出最佳选项,并在答题卡上将该项涂黑。
听第一段对话,回答第1~3题。
1. What is Jack worried about when he starts college?A. His former classmates will graduate this year.B. His time off will put him at a disadvantage.C. He will have to practice a lot.2. After how many years did Susan return to college?A. Three years.B. Two years.C. One year.3. What advice does Susan give Jack about his study?A. Don't expect to catch on quickly.B. Don't take the English major.C. Don't take too many courses.听第二段对话,回答第4~6题。
4. What does the man think of Chinatown in San Francisco?A. It‟s larger than his own town.B. It‟s like any other town.C. It‟s the best in the U.S.5. Why does the Chinese New Year change every year?A. It‟s based on the different calendars.B. It‟s in the extra month.C. It‟s set as a holiday.6. In what year was the man born?A. Year of the Rooster.B. Year of the Pig.C. Year of the Ox.听第三段独白,回答第7~9题。
08年学士学位英语试题
Anna:___A________
A.Yes ,of course. B.Thanks, I’d love to .
Larry:Terrible!I just found out I failed my math test,and I studied all night for it!
A.How’s it going? B.How do you do ?
C.How are you? D.How about you?
A.You have nothing in mind B.It doesn’t matter.
C.I have no choice! D.Whatever you say!
8.Terri: How are things going with you and your roommate?
A. What’s up? B.May I help you?
C.Could you wait? D.Why do you want to see her?
3.Peter:Hello.I’m Peter Smith.Aren’t you new here?
C.Well, why not? D. So what?
7. Kato:Shall we have Chinese or American food?
Mori:_____D_________
Kato:There is a good steak house around the corner.
2008年6月大学英语六级考试A卷真题及答案
2008年6月大学英语六级考试A卷真题及答案Part ⅠWriting (30 minutes)注意:此部分试题在答题卡1上Part ⅡReading Comprehension(Skimming and Scanning)(15 minutes)Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1 For questions 1-7,choose the best answer from the four choices marked A),B),C)and D. For questions 8-10,complete the sentences with the information given in the passage.What will the world be like in fifty years?This week some top scientists, including Nobel Prize winners, gave their vision of how the world will look in 2056,fron gas-powered cars to extraordinary health advances, John Ingham reports on what the world‟s finest minds believe our futures will be.For those of us lucky enough to live that long,2056 will be a world of almost perpetual youth, where obesity is a remote memory and robots become our companions.We will be rubbing shoulders with aliens and colonizing outer space. Better still, our descendants might at last live in a world at peace with itself.The prediction is that we will have found a source of inexbaustible, safe, green energy, and that science will have killed off religion. If they are right we will have removed two of the main causes of war-our dependence on oil and religious prejudice.Will we really, as today‟s scientists claim, be able to live for ever or at least cheat the ageing process so that the average person lives to 150?Of course, all these predictions come with a scientific health warning. Harvard professor Steven Pinker says: “This is an invitation to look foolish, as with the predictions of domed cities and nuclear-powered vacuum cleaners that were made 50 year ago.”Living longerAnthony Atala, director of the Wake Forest Institute in North Carolina, belives failing organs will be repaired by injecting cells into the body. They will naturally to straight to the injury and help heal it. A system of injections without needles could also slow the ageing process by using thesa me process to “tune” cells.Bruce Lahn, professor of human genetics at the University of Chicago, anticipates the ability to produce“unlimited supplies” of transplantable human organs without the needed a new organ,such as kidney, the surgeon would contac t a commercial organ producer, give him the patient‟s immuno-logical profile and would then be sent a kidney with the correct tissue type.These organs would be entirely composed of human cells, grown by introducing them into animal hosts, and alloweing th em to deveoop into and organ in place of the animal‟s own. But Prof. Lahn believes that farmed brains would be “off limits”.He says: “Very few people would want to have their brains replaced by someone else‟s and we probably don‟t want to put a human brain ing an animal body.”Richard Miller, a professor at the University of Michigan, thinks scientist could develop“an thentic anti-ageing drugs” by working out how cells in larger animals such as whales and human resist many forms of injuries. He says:“It‟s i s now routine, in laboratory mammals, to extend lifespan by about 40%. Turning on the same protective systems in people should, by 2056, create the first class of 100-year-olds who are as vigorous and productive as today‟s people in their 60s”AliensConli n Pillinger ,professor of planerary sciences at the Open University,says:”I fancy that at least we will be able to show that life didi start to evolve on Mars well as Earth.”Within 50years he hopes scientists will prove that alien life came here in Martian meteorites(陨石).Chris McKay,a planetary scientist at NASA‟s Ames Research Center.believes that in 50 years we may find evidence of alien life in ancient permanent forst of Mars or on other planers.He adds:”There is even a chance we will find alien life f orms here on Earth.It mightbe as different as English is to Chinese.Priceton professor Freeman Dyson thinks it “likely” that life form outer space will be discovered defore 2056 because the tools for finding it, such as optical and radio detection and data processing,are improving.He ays:”As soon as the first evidence is found,we will know what to look for and additional discoveries are likely to follow quickly.Such discoveries are likely to have revolutionary consequences for biology, astronomy and philosophy. They may change the way we look at ourselves and our place in the universe.Colonies in spaceRichard Gottprofessor of astrophysics at Princeton,hopes man will set up a self-sufficient colony on Mars,which would be a “life insurance policy against w hatever catastrophes,natural or otherwise,might occur on Earth.“The real space race is whether we will colonise off Earth on to other worlds before money for the space programme runs out.”Spinal injuriesEllen Heber-Katz,a professor at the Wistar Institude in Philadelphia,foresees cures for inijuries causing paralysis such as the one that afflicated Superman star Christopher Reeve.She says:”I believe that the day is not far off when we will be able to profescribe drugs that cause severes(断裂的) spinal cords to heal,hearts to regenerate and lost limbs to regrow.“People will come to expect that injured or diseased organs are meant to be repaired from within,inmuch the same way that we fix an appliance or automobile:by replanc ing the damaged part with a manufacturer-certified new part.”She predict that within 5 to 10 years fingers and toes will be regrown and limbs will start to be regrown a few years later. Reparies to the nervous system will start with optic nerves and,in time,the spinal cord.”Within 50years whole body replacement will be routine,”Prof.Heber-Katz adds.ObesitySydney Brenner,senior distinguished fellow of the Crick-Jacobs Center in California,won the 2002 Noblel Prize for Medicine and says that if there is a global disaster some humans w ill survive-and evolition will favour small people with bodies large enough to support the required amount of brain power.”Obesity,”he says.”will have been solved.”RobotsRodney Brooks,professor of robotice at MIT,says the problems of developing artificia l intelligence for robots will be at least partly overcome.As a result,”the possibilities for robots working with people will open up immensely”EnergyBill Joy,green technology expert in Califomia,says:”The most significant breakthrought would be to have an inexhaustible source of safe,green energy that is substantially cheaper than any existing energy source.”Ideally,such a source would be safe in that it could not be made into weapons and would not make hazardous or toxic waste or carbon dioxide,the main greenhouse gas blamed for global warming.SocietyGeoffrey Miller,evolutionary psychologist at the University of New Mexico,says:”The US will follow the UKin realizing that religion is nor a prerequisite (前提)for ordinary human decency.“This,scien ce will kill religion-not by reason challenging faith but by offering a more practical,uniwersal and rewarding moral frameworkfor human interaction.”He also predicts that “ahsurdly wasteful”displays of wealth will become umfashionable while the importance of close-knit communities and families will become clearer.These there changer,he says,will help make us all”brighe\ter,wiser,happier and kinder”.注意:此部分试题请在答题卡1上作答。
2008年成人英语三级A卷试题(1)
Part I Reading Comprehension Directions: There are three passages in this part. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice and mark the corresponding letter on the Answer Sheet with a single line through the center. Passage 1 Question 1to 5 are based on the following passage. Looking back on my childhood. I am convinced that naturalists are born and not made. Although we were brought up in the same way, my brothers and sisters soon abandoned their pressed(紧抱的) flowers and insects. Unlike them ,I hand no ear for music and languages, I was not an early reader and I could not do mental arithmetic. Before World war I we spent our summer holidays in Hungary. I have only the dim memory of the house we lived in, of my room and my toys. (76) Nor do I recall clearly the large family of grandparents, aunts, uncles and cousins who gathered next door . but I do have a crystal-clear memory of dogs, the farm animals , the local birds and above all ,the insects. I am a naturalist, not a scientist. I have a strong love of the natural world, and my enthusiasm has led me into varied investigations. I love discussing my favorite topics and enjoy burning the midnight. I love discussing my favorite topics and enjoy burning the midnight oil, reading about other people’s observations and discoveries .then something happens that brings these observations together in my conscious mind. Suddenly you fancy you see the answer to the riddle(谜),because it all seems to fit together. This has resulted in my publishing 300 papers and books ,which some might honor with the title of scientific research. But curiosity ,a keen eye, a good memory and enjoyment of the animal and plant world do not make a scientist; one of the outstanding and essential qualities required is self-discipline, a quality I lack. A scientist can be made .A naturalist is born . If you can combine the two, you get the best of born worlds. 1. According to the author , a born naturalist should first of all be _____ A. full of enthusiasm B. self-disciplined C. full of ambition D. knowledgeable 2. The first paragraph tells us that the author _____ A. lost his hearing when he was a child B. didn’t like his brothers and sisters C. was born to a naturalist’s family D. was interested in flowers an insects in his childhood 3. The author says that he is a naturalist rather than a scientist probably because he thinks he _____ A. just reads about other people’s observations and discoveries B. comes up with solutions in most natural ways C. has a great deal of trouble doing mental arithmetic D. lacks some of the qualities required of scientist 4.The author can’t remember his relatives clearly because_____. A. he was fully occupied with observing nature B. he didn’t live very long with them C. the family was extremely large D. he was too young when he lived with them 5. Which of the following statement is true? A. The author believes that a born naturalist cannot be a scientist. B. The author’s brothers and sisters were good at music and languages. C. The author read a lot of books about the natural world and the oil industry. D. The author spent a lot of time working on riddles. Passage 2 Question 6 to 10 are based on the following passage. If you have a chance to go to Finland, you will probably be surprised to find how “foolish” the Finnish people are. Take the taxi drivers for example. Taxis in Finland are mostly high-class Benz with a fare of two US dollars a kilometer. You can go anywhere in one, tell the driver to drop you at any place, say that you have some business to attend to, and then walk off without paying your fare. The driver would not show the least sign of anxiety. The dining rooms in all big hotels not only serve their guests, but also serve outside diners. Hotel guests have their meals free, so they naturally go to the free dining rooms to have their meals. The most they would do to show their good faith is to wave their registration card to the waiter. With such a loose check, you can easily use any old registration card to take a couple of friends to dine free of charge. The Finnish workers are paid by the hour. (77) They are very much on their own as soon as they have agreed with the boss on the rate. From then on they just say how many hours they have worked and they will be paid accordingly. With so many loopholes(漏洞) in everyday life, surely Finland must be a heaven to those who love to take “petty advantages”. But the strange thing is, all the taxi passengers would always come back to pay their fare after they have attended to their business; not a single outsider has ever been found in the free hotel dining rooms. And workers always give an honest account of the exact hours they put in. As the Finns always act on good faith in everything they do, living in such a society has turned everyone into a real “gentleman”. (78) In a society of such high moral practice, what need is there for people to be on guard against others? 6.While taking a taxi in Finland, _____ A. a passenger can go anywhere without having to pay the driver B. a passenger pays two US dollars for a taxi ride C. a passenger can never be turned down by the taxi driver wherever he wants to go D. a passenger needs to provide good faith demonstration before they leave without paying 7. We know from the passage that big hotels in Finland_____ A. provide meal for only those who live in the hotels B. provide meals for any diners C. provide free wine and charge for food D. are mostly poorly managed 8. Which of the following is NOT true according to the passage? A. The workers in Finland are paid by the hour. B. The bosses in Finland are too busy to check the working hours of their employees. C. The workers are always honest with their working hours. D. The workers and their bosses will make an agreement in advance about the pay. 9. The word “those” in the last paragraph probably refers to _____ A. people who often take taxis B. people who often have meals in big hotels C. people who are dishonest D. people who are worthy of trust 10. It can be concluded that _____ A. Finnish people are not smart enough in daily life B. Finland has been a good place for cheats C. the Finnish society is of very high moral level D. all the Finns are rich Passage 3 Questions 11 to 15 are based on the following passage: There are many factors which may have an influence on adults and children being able to lead a healthy life. Nowadays, people are very busy. Often, both parents work outside the home. Children are expected to take on more responsibility at home to help their parents. They also have sporting and leisure activities as well as school expectations. The busyness also adds another factor: the need to use cars to get from one place to another quickly. Today, society places a lot of emphasis on technology. Computers, DVDs. CDs, television, PlayStations and Xboxes have become major leisure activities, rather than traditional more active pursuits. This has led to a more sedentary lifestyle. The media provide entertainment and information. (79)Unfortunately, they also promote fast food which fits easily into busy lifestyles. It is much more convenient at times to buy a quick takeaway rather than prepare a meal. The media constantly bombard(轰炸) their audience with ‘perfect’ body images, the need to buy the most fashionable clothes, the most up-to-date computer games, the best places to visit and the best things to do. Environments vary. We may be exposed to pollution , such as cigarette smoke. This can be harmful to people who suffer from breathing difficulties. (80)Environments where passive smoking is unavoidable make it difficult to lead a healthy life. It is important factor influencing healthy lifestyles is motivation. Or the desire to be healthy. Any person who wants to be healthy will find a way to be healthy —if he/she is motivated enough 11. The passage is mainly about _____. A. benefits of a healthy life style B. demands of daily life C. factors affecting a healthy lifestyle D. a positive approach to healthy living 12. The word “sedentary” in Paragraph 4 probable means _____. A. having a lot of things to do B. involving little exercise or physical activity C. being isolated from the outside world D. experiencing a lot of stress 13. Which of the following is NOT mentioned in the passage as a factor leading to the popularity of fast food? A. Cheap price. B. The media. C. Busy lifestyle. D. Convenience 14. Which is NOT listed as a factor influencing the ability to have a healthy lifestyle? A.Pollution. B. Economic factors. C. Dependence upon cars. D. Influence of family or friends. 15. According to the author, _____ may be the most important factor influencing healthy lifestyles. A. technology B. cultural background C. environment D. the desire to be healthy。
2008年6月大学英语三级(A级)真题试卷(题后含答案及解析)
2008年6月大学英语三级(A级)真题试卷(题后含答案及解析)题型有:1. Listening Comprehension 2. V ocabulary and Structure 3. Reading Comprehension 4. Translation from English to Chinese 5. WritingPart I Listening Comprehension (15 minutes)Directions:This part is to test your listening ability. It consists of 3 sections.Section ADirections: This section is to test your ability to understand short dialogues. There are 5 recorded dialogues in it. After each dialogue, there is a recorded question. The dialogues and the questions will be spoken only once. When you hear a question, you should decide on the correct answer from the 4 choices A , B, C, and D.1.A.Clean the bedroom.B.Pack up for traveling.C.Water flowers.D.Cook the meal.正确答案:A解析:W: Our bedroom needs cleaning. Shall we clean it now?M: Thank you. But I can do it myself.Q: What does the woman offer to do?本题把握对问话的理解。
2008年6月大学英语四级(CET-4)真题试题A卷及参考答案
2008年6月大学英语四级考试A卷真题一.写作部分(9:00-9:30)Part Ⅰ Writing (30 minutes)Directions: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.1.娱乐活动多种多样2.娱乐活动可能使人们受益,也可能有危害性3.作为大学生,我的看法。
二.快速阅读(9:30-9:45)Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can afford to use it.Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance.is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.Newspaper?After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery in ion ciues. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer. more detailed message to their audience than they can through 48 hours,meaning newspapers are also a quick way of getting the massage out.Newspapers are ofen the most important form of news for a local community, and they develop a high degree of loyalty from local reader.RadioAdvertising on radio continues to grow Radio is often used in conjunction with outdoor bill-boards (广告牌) and ihe Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeal their ads often. Internet companies are also turning 10 radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day.Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.Two major changes—satellite and Internet radio—will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than thelocal stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.MagazinesNewsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the high-end market, magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous, if you read sports illustrated, for example, you have much in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.Advertiser using the print media-magazines and newspapers-will need to adapt to two main changes. First, the internet will bring larger audiences to local newspapers, these second. Advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising. Also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective, technology has changed the nature of the billboard business, making it a more effective medium than in the past.Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they.Can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers Is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations' advertising in the near ftuture. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mailA final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers.For many businesses.direct mail is the most effective from of advertising.1. Television is an attractive advertising medium in that_____________.A) it has large audiences B) it appeals to housewivesC) it helps build up a company's reputation D) it is affordable to most advertisers2. With the increase in the number of TV channels_________.A) the cost of TV advertising has decreased B) the nuiflber of TV viewers has increasedC) advertisers' interest in other media has decreased D) the number of TV ads people can see has increasedpared with television, newspapers as an advertising medium_________________.A) earn a larger annual ad revenue B) convey more detailed messagesC) use more production techniques D) get messages out more effectively4.Advertising on radio continues to grow because ___________.A) more local radio stations have been set up B) modern technology makes it more entertainingC) it provides easy access to consumers D) it has been revolutionized by Internet radio.5.Magazines are seen by advertisers as an efficient way to___________.A) reach target audiences B) modern technology makes it more entertainingC) appeal to educated people.D) convey all kinds of messages6.Oui-of-home advertising has become more effective because_______A) billboards can be replaced within two hours B) consumers travel more now ever beforeC) such ads have been made much more attractive D) the pace of urban life is much faster nowadays7. The challenge to Internet advertisers is to create ads that are___________.A) quick to update B) pleasant to look at C) easy to remember D) convenient to access8. Internet advertisers will have to adjust their methods to reach audiences that tend to be_____________9.Direct mail is an effecitive form of advertising for businesses to develop_________________________10.This passage discusses how advertisers select________________for advertisements.注意:收答题卡一作文和快速阅读部分(9:45-10:00)三.听力部分(10:00-10:35)Section A11. A) Give his ankle a good rest. B) Treat his injury immediately.C) Continue his regular activities.D) Be careful when climbing steps.12. A) On a train. B) On a plane. C) In a theater. D) In a restaurant.13. A) A tragic accident. B) A fad occasion C) Smith's unusual life story.D) Smith's sleeping problem.14. A) Review the details of all her lessons. B) Compare notes with his classmates.C)Talk with her about his learning problems. D) Focus on the main points of her lectures.15. A) The man blamed the woman for being careless.B)The man misunderstood the woman's apology.C) The woman offered to pay for the man's coffee. D)The woman spilt coffee on the man's jacket.16. A) Extremely tedious.B) Hard to understand.C) Lacking a goot plot.D) Not worth seeing twice.17. A) Attending every lecture.B) Doing losts of homework.C) Reading very extensively. D) Using test-taking strategies.18. A)The digital TV system will offer different programs.B)He is eager to see what the new system is like.C)He thinks it unrealistic to have 500 channels. D)The new TV system may not provide anything better. Question 19 to 22 are based on the passage you have just heard.19.a)a notice by the electricity board.b)ads promoting electric appliances.c)the description of a thief in disguise.d)a new policy on pensioners'welfare.20.a)speaking with a proper accent.b)wearing an official uniform.c)making friends with them d)showing them his ID.21.a)to be on the alert when being followed.b)not to leave senior citizens alone at home.c)not to let anyone in without an appointment.d)to watch out for those from the electricity board.22.a)she was robbed near the parking lot.b)all her money in the bank disappeared.c)the pension she had just drawn was stolen.d)she was knocked down in the post office.Question 23 to 25 are based on the passage you have just heard.23.a)marketing consultancy. b)Professional accountancy.c)luxury hotel management.d)business conference organization24.a)having a good knowledge of its customs. b)knowing some key people in tourism.c)having been to the country before. d)being able to speak japanese.25.a)it will bring her potential into full play. b)it will involve lots of train travel.c)it will enable her to improve her chinese.d)it will give her more chances to visit japan.Section BPassage OneQuestion 26 to 28 are based on the passage you have just heard.26.a) The lack of time. b) The quality of life. c) The frustrations at work.d) The pressure on working families.27.a)They were just as busy as people of today.b)They saw the importance of collective efforts.c)They didn't complain as much as modern man.d)They lived a hard life by hunting and gathering.28.a)To look for creative ideas of awarding employees.b)To explore strategies for lowering production costs.c)To seek new approaches to dealing with complaints.d)To find effective ways to give employees flexibility.Passage TwoQuestion 29 to 31 are based on the passage you have just heard.29.a)family violence.b)his children's efforts.c)her father's disloyalty.d)his second wife's positive influence.30.a)his advanced age. b)his children's efforts.c) his improved financial condition.d)his second wife's positive influence.31.a)love is blind.b)love breeds love.c)divorce often has disastrous consequences.d)happiness is hard to find in blended families.Passage ThreeQuestion 32 to 35 are based on the passage you have just heard.32.a) it was located in a park b) its owner died of a heart attackc) it went bankrupt all of sudden. d) its potted plants were for lease only.33.a)planting some trees in the greenhouse b)writing a want ad to a local newspaperc)putting up a going out of business sign d)helping a customer select some purchases34.a)opening an offive in the new office park b)keeping better relations with her companyc)developing fresh business opportunities d)building a big greenhouse of his own35.a)owning the greenhouse one day b)securing a job at the office parkc)cultivating more potted plants. d)finding customers out of townSection C注意:此部分试题请在答题卡2上作答。
英语2008期末试卷A
阿克苏地区技工学校2008-2009年度第一学期期末试卷2008级计算机(2)(3)班英语试卷(A) 班级学号姓名一、翻译下列词与词组(共20分,每小题1分)1、图标11、average temperature2、硬件12、天气,气候3、National Day 13、在冬天4、输出14、neither…nor5、(计算机)桌面15、good heavens6、be good for 16、carry out7、pretty soon 17、in the past8、as long as 18、例如9、by far 19、80 percent10、be covered with 20、in most cases二、按要求填写单词(共10分,每小题1分)1、sheep(复数)—6、make(现在分词)—2、story(复数)—7、get(过去分词)—3、many(最高级)—8、stop(现在分词)—4、early(比较级)—9、teach(第三人称单数)—5、are(过去式)—10、box(复数)—三、判断对错(共10分,每小题1分)1.()application software works as the interface only between users and computer’s hardware.2.()Computers were popular in early 17th century.3.()As long as computer is on, a blue screen called desttop will appear.4.()The small pictures on the desktop are icons.5.()The operating system can be found on a computer’s floppy disk.6.()Different operating systems have the same roles.7.()ROM chips can be changed by users8.()OS stands for operating system.9. ()The interfaces of operating systems today are like windows.10.()Servers are designed for users.四、单项选择(共10分,每小题1分)1、()Jane one brother ,and two sisters.A. isB. areC. has2、()Please be quite!The baby .A. sleepB. is sleepingC. sleeps3、()We a sports meet next Monday.A. holdB. will holdC. have held4、() your mother to work last Saturday.A、Did; goB、Do; goC、Does; go5、()There is a map of the world the wall.A、onB、inC、at6、()How money do you spend on meals every month?A、anyB、manyC、much7、()Tom is honest boy.A、anB、aC、the8、()Beijing is the capital of China.A、anB、aC、/9、()It’s very cold here. you’d better your coat.A、put onB、take offC、turn off10、()Hurry up! May be they us at the bus stop now.A、waitB、wait forC、wait to五、补全对话,将答案填在选项方框下方的横线内。
2008年6月大学英语四级考试A卷真题及答案解析1
2008年6月大学英语四级考试A卷真题及答案解析12008年6月大学英语四级考试A卷真题一.写作部分(9:00-9:30)Part ⅠWriting (30 minutes)Directions: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.1.娱乐活动多种多样2.娱乐活动可能使人们受益,也可能有危害性3.作为大学生,我的看法。
二.快速阅读(9:30-9:45)Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can afford to use it.Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance.is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.Newspaper?After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery inion ciues. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer. more detailed message to their audience than they can through 48 hours,meaning newspapers are also a quick way of getting the massage out.Newspapers are ofen the most important form of news for a local community, and they develop a high degree of loyalty from local reader.RadioAdvertising on radio continues to grow Radio is often used in conjunction with outdoor bill-boards (广告牌) and ihe Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeal their ads often. Internet companies are also turning 10 radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day.Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.Two major changes—satellite and Internet radio—will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.MagazinesNewsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the high-end market, magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous, if you read sports illustrated, for example, you have much in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.Advertiser using the print media-magazines and newspapers-will need to adapt to two main changes. First, theinternet will bring larger audiences to local newspapers, these second. Advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising. Also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective, technology has changed the nature of the billboard business, making it a more effective medium than in the past.Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they. Can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers Is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations' advertising in the near ftuture. Internet audiences tend to be quite homogeneous, but small. Advertisers will haveto adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mailA final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers.For many businesses.direct mail is the most effective from of advertising.1. Television is an attractive advertising medium in that_____________.A) it has large audiencesB) it appeals to housewivesC) it helps build up a company's reputationD) it is affordable to most advertisers2. With the increase in the number of TV channels_________.A) the cost of TV advertising has decreasedB) the nuiflber of TV viewers has increasedC) advertisers' interest in other media has decreasedD) the number of TV ads people can see has increased/doc/9a15852113.html,pared with television, newspapers as an advertising medium_________________.A) earn a larger annual ad revenueB) convey more detailed messagesC) use more production techniquesD) get messages out more effectively4.Advertising on radio continues to grow because ___________.A) more local radio stations have been set upB) modern technology makes it more entertainingC) it provides easy access to consumersD) it has been revolutionized by Internet radio.5.Magazines are seen by advertisers as an efficient way to___________.A) reach target audiencesB) modern technology makes it more entertaining C) appeal to educated people.D) convey all kinds of messages6.Oui-of-home advertising has become more effective because_______A) billboards can be replaced within two hoursB) consumers travel more now ever beforeC) such ads have been made much more attractiveD) the pace of urban life is much faster nowadays7. The challenge to Internet advertisers is to create ads that are___________.A) quick to updateB) pleasant to look atC) easy to rememberD) convenient to access8. Internet advertisers will have to adjust their methods to reach audiences that tend to be_____________9.Direct mail is an effecitive form of advertising for businesses to develop_________________________10.This passage discusses how advertisers select________________for advertisements.注意:收答题卡一作文和快速阅读部分(9:45-10:00)三.听力部分(10:00-10:35)Section A11. A) Give his ankle a good rest.B) Treat his injury immediately.C) Continue his regular activities.D) Be careful when climbing steps.12. A) On a train.B) On a plane.C) In a theater.D) In a restaurant.13. A) A tragic accident.B) A fad occasionC) Smith's unusual life story.D) Smith's sleeping problem.14. A) Review the details of all her lessons.B) Compare notes with his classmates.C)Talk with her about his learning problems.D) Focus on the main points of her lectures.15. A) The man blamed the woman for being careless.B)The man misunderstood the woman's apology.C) The woman offered to pay for the man's coffee.D)The woman spilt coffee on the man's jacket.16. A) Extremely tedious.B) Hard to understand.C) Lacking a goot plot.D) Not worth seeing twice.17. A) Attending every lecture.B) Doing losts of homework.C) Reading very extensively.D) Using test-taking strategies.18. A)The digital TV system will offer different programs.B)He is eager to see what the new system is like.C)He thinks it unrealistic to have 500 channels.D)The new TV system may not provide anything better.Question 19 to 22 are based on the passage you have just heard.19.a)a notice by the electricity board.b)ads promoting electric appliances.c)the description of a thief in disguise.d)a new policy on pensioners'welfare.20.a)speaking with a proper accent.b)wearing an official uniform.c)making friends with themd)showing them his ID.21.a)to be on the alert when being followed.b)not to leave senior citizens alone at home.c)not to let anyone in without an appointment.d)to watch out for those from the electricity board.22.a)she was robbed near the parking lot.b)all her money in the bank disappeared.c)the pension she had just drawn was stolen.d)she was knocked down in the post office.Question 23 to 25 are based on the passage you have just heard.23.a)marketing consultancy.b)Professional accountancy.c)luxury hotel management.d)business conference organization24.a)having a good knowledge of its customs.b)knowing some key people in tourism.c)having been to the country before.d)being able to speak japanese.25.a)it will bring her potential into full play.b)it will involve lots of train travel.c)it will enable her to improve her chinese.d)it will give her more chances to visit japan.Section BPassage OneQuestion 26 to 28 are based on the passage you have just heard.26.a) The lack of timeb) The quality of life.c) The frustrations at work.d) The pressure on working families.27.a)They were just as busy as people of today.b)They saw the importance of collective efforts.c)They didn't complain as much as modern man.d)They lived a hard life by hunting and gathering.28.a)To look for creative ideas of awarding employees.b)To explore strategies for lowering production costs.c)To seek new approaches to dealing with complaints.d)To find effective ways to give employees flexibility.Passage TwoQuestion 29 to 31 are based on the passage you have just heard.29.a)family violence.b)his children's efforts.c)her father's disloyalty.d)his second wife's positive influence.30.a)his advanced age.b)his children's efforts.c) his improved financial condition.d)his second wife's positive influence.31.a)love is blind.b)love breeds love.c)divorce often has disastrous consequences.d)happiness is hard to find in blended families.Passage ThreeQuestion 32 to 35 are based on the passage you have just heard.32.a) it was located in a parkb) its owner died of a heart attackc) it went bankrupt all of sudden.d) its potted plants were for lease only.33.a)planting some trees in the greenhouseb)writing a want ad to a local newspaperc)putting up a going out of business signd)helping a customer select some purchases34.a)opening an offive in the new office parkb)keeping better relations with her companyc)developing fresh business opportunitiesd)building a big greenhouse of his own35.a)owning the greenhouse one dayb)securing a job at the office parkc)cultivating more potted plants.d)finding customers out of townSection C注意:此部分试题请在答题卡2上作答。
2007-2008学年第一学期2006级期末考试英语试题 (A)
2007—2008学年第一学期2006级期末考试英语试题(A)卷面总分为50分Part ⅠListening Comprehension (10分,每小题0。
5分)Listening TaskListen to the following 20 short and long conversations。
Each conversation is followed by ONE question。
After you hear the question,there’ll be a break of 15 seconds。
During the break,you'll read the four choices marked A,B, C and D,and decide which is the best answer。
1。
A。
Where to visit in New York.B。
What to recommend in the restaurant.C。
How to spend the winter holiday。
D。
Why to visit New York.2. A。
Artists。
B. Musicians。
C. Tour guides. D. Businessmen.3. A。
Surprised。
B. Upset. C。
Sympathetic。
D. Angry.4。
A。
Bring a gift to Mary。
B. Buy some food for the dinner.C. Invite Mary and her daughter to dinner.D. Buy a Barbie doll for Mary’s daughter。
5。
A. The Buffalo nickel is very precious。
B. The Buffalo nickel is distinct from other American coins.C. The Buffalo nickel is no longer in use。
07—08年广东高考英语读写任务真题
07—08 年广东高考英语读写任务真题2007年广东高考英语读写任务真题阅读下边的短文,而后依据要求写一篇150 词左右的英语短文。
Dear Ari ,As you sleep in my arms ,I'm amazed at how light you feel. I stareat your tiny body ,so fragile that a sudden wind could lift you up intothe air. I love this feeling of protecting you and dreaming of all I have in store for you.I intend to bring you up to be brave and successful in an oftendifficult society. That's why your mommyand I have namedyou Ari ,which means "lion". It's our hope that you will grow strong and eagerly graspevery opportunity to do well for yourself and others.Before you came into the world ,we had spent months imagining what you'd be like. Would you be a boy or a girl ?Would you look like Momm,yDaddy or your elder brothers ?Anyway,we would find out soon.Finally your mother's labor came. And several hours later ,we met the first time. I held you high up in the air. I then was able to cut your umbilical cord (脐带)and put you in your mother's arms. She still had enough energy to radiate the love while she pressed you to her face.Andhere we are tonight. AsI hold you close ,you sleep so peacefully.I press my ear to your chest and hear your strength. I am listening tothe first beats of a lion's heart. Welcome to the world ,Ari.Love,Daddy「写作内容」假定你就是信中的Ari ,父亲在你出生的时候写了这封信。
广东省梅州中学2008届高三英语期末考试题范文
广东省梅州中学2008届高三英语期末考试题(2008年1月31日)本试卷由四大部分组成,分为(选择题)和(非选择题)。
共150分,考试时间120分钟。
注意:1.答题前,学生务必将自己的姓名、班级、座号用钢笔或墨水笔写在答题卷上。
2.每小题选出的答案后,请写在答题卷对应题目的位置上,如需改动,用橡皮擦干净。
答案不能答在试卷上。
3.考试结束,学生可只交答题卷。
4.56-60答案填涂时请注意,E答案将AB涂黑,F答案将CD涂黑。
第一部分:听力(共两节,满分35分)做题时,先将答案划在试卷上。
录音结束后,你将试卷上的答案写到答题卷上。
第一节:听对话或独白(共15小题;每小题2分,满分30分)听下面5段对话或独白。
每段对话或独白后有几个小题,从题中所给的A、B、C三个选项中选出最佳选项,并标在答题卷的相应位置。
听每段对话或独白前,你将有时间阅读每个小题,每小题5秒钟;听完后,各小题将给出5秒钟的作答时间。
每段对话或独白读两遍。
听下面一段对话,回答第1—2 题。
1.Who was the woman angry with?A. The man.B. Her manager.C. Her assistant.2.What will the woman probably do after the conversation?A. Write a letter.B. Send an e-mail.C. Make a call.听下面一段对话,回答第3—5 题。
3.Why did the man come into the room?A. To play the piano.B. To talk to the woman.C. To have an article translated.4.What was Jane doing at that time?A.She was taking a rest.B.She was preparing for an exam.C.She was taking an examination.5.What will the woman probably do next year?A. Go abroad.B. Change her job.C. Learn to play the piano.请听下面一段对话,回答第6—8题。
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高级读写期末考试试卷(A卷)Final Exam for Advanced Reading and Writing (Paper A)For Students of Grade 2006, L3 June, 2008Name ________________ Registration Number _____________Department ___________ Score __________________________Part I Reading Comprehension (60%)Directions:There are five passages in this part. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A), B), C) and D). You should decide on the best choice and mark the corresponding letter on the Answer Sheet with a single line through the center.Passage 1 Question 1-7The General Electric Company, often criticized for the complexity of its structure and the resulting opacity of its numbers, said yesterday that it would break GE capital, by far its largest business, into four businesses, effective Aug. 1.The reorganization effectively eliminates the job of Denis J. Nayden, 48, the chairman of GE Capital.Each of the new units will have its own chief, who will report directly to Jeffrey R. Immelt, GE’s chairman.“The reason for doing this is simple. I want more direct contact with the financial services teams,” Mr. Immelt said.The new businesses are GE Commercial finance, GE Insurance, GE Consumer Finance and GE Equipment Management. Some support functions within GE Capital, including risk management and treasury, will now report to Dennis Dammerman, 57, a GE vice chairman who preceded Mr. Nayden as GE Capital’s chief.Mr. Nayden will remain at G.E. as an adviser for now, but is expected to leave shortly to start a financial services advisory firm.“He may even wind up doing some things for us,” Mr. Dammerman said.Mr. Dammerman insisted that the reorganization had nothing to do with the increasing clamor from investors, regulators and the news media for greater transparency in accounting and for chief executives to take more responsibility for businesses. Analysts seem to believe him.“This is just what it appears to be, a managerial reorganization which gives leaders more direct access to the office of the chairman,” said Martin A. Sankey, a GE analyst with Goldman, Sachs.The executives leading the new units will also sit on GE’s corporate executive council, a committee made up of the company’s top 25 executives, which meets periodically and discusses various strategic and management issues.GE Capital, the company’s largest unit, provided $55 billion of GE’s $124 billion in revenue last year and $ 5.6 billion of its $ 19.7 billion in pretax profits. The rest of G.E. had been divided into 11 other businesses, many of them –lighting and appliances are examples -- much smaller than the new GE Capital units, yet each run by someone who reports directly to the chairman.Mr. Dammerman said that Mr. Immelt began talking about breaking GE Capital into more manageable pieces as soon as he took over as chief executive last September.“Jeff didn’t like the extra layer between him and the GE Capital businesses,” Mr. Dammerman said. “But with Sep. 11, and all the unrest in the financial world, there wasn’t time to carry this out.”GE has tried to make GE Capital less mysterious to the outside world. Although GE Capital was officially one unit, it had begun to report quarterly results in five product-related segments –a number that will be reduced to four with the new organization. And analysts say GE Capital’s management has been more accessible than it was in past years, and that Mr. Immelt and other GE corporate executives have been willing to discuss GE Capital in more depth.“They’ve been giving much better details on the state of the business,” said James N. Kelleher, an analyst with Argus Research. “But there was still a perception in the market of GE as this two-headed beast, with Denis Nayden effectively up there right next to Jeff Immelt.”Analysts who have covered GE for a long time suggest that one reason for the move now is that Mr. Immelt’s predecessor, John F. Welch Jr., was such a forceful leader that it did not occur to investors he was not on top of everything at GE.“Jeff is a less evangelistic leader operating in a newly hostile business environment, and he simply has to resort to more traditional management methods, ”one analyst said. The reorganization met a generally positive reaction yesterday, as GE shares rose $ 1.15, to $ 27.80. Still, that is a long way from the $ 50 level at which GE shares were trading a year ago, or the peak above $ 60 that was hit two years ago, and it may take more that a reorganization to woo skittish investors back.1. After the reorganization, GE will have altogether ________.(A) six businesses. (B) fifteen businesses.(C) four businesses. (D) sixteen businesses.2. Which of the following statements is NOT true of Dennis Dammerman?(A) He is now one of GE’s vice chairmen.(B) He was once the chairman of GE Capital.(C) He will be the chief of some support functions within GE Capital.(D) He regards the reorganization of GE as an initiative of its own.3. All the following statements are true of Denis Nayden EXCEPT that ________.(A) he is currently GE Capital’s chairman(B) he will remain for some tie at GE as an advisor after Aug. 1(C) he is expected to start a GE financial services advisory firm soon(D) he has been perceived in the market as GE’s number two figure4. The term “opacity of its numbers”in paragraph 1 can best be explained as ________.(A) lack of transparency in its accounting(B) lack of clearness about the number of businesses it has(C) lack of exactness concerning the number of its staff(D) lack of effective management5. It can be seen from the passage that GE’s chief executive to ________.(A) goes with the tide (B) is wrongly oriented(C) lacks far-sightedness (D) runs a lot of risks6. The reorganization will enable GE’s chief executive to ________.(A) quiet down the unrest in the financial world(B) work in a more friendly business environment(C) appear less mysterious to the outside world(D) have more direct contact with GE’s financial services teams7. Unlike his successor, Mr. Welch Jr. ________.(A) was trusted by investors(B) worked in a hostile business environment(C) was on top of everything at GE(D) relied greatly on traditional management methodsPassage 2 Question 8-13In the early days of the United States, postal charges were paid by the recipient and Charges varied with the distance carried. In 1825, the United States Congress permitted local postmasters to give letters to mail carriers for home delivery, but these carriers received no government salary and their entire compensation depended on what they were paid by the recipients of individual letters.In 1847 the United States Post Office Department adopted the idea of a postage stamp, which of course simplified the payment for postal service but caused grumbling by those who did not like to prepay. Besides, the stamp covered only delivery to the post office and did not include carrying it to a private address. In Philadelphia, for example, with a population of 150,000, people still had to go to the post office to get their mail. The confusion and congestion of individual citizens looking for their letters was itself enough to discourage use of the mail. It is no wonder that, during the years of these cumbersome arrangements, private letter-carrying and express businesses developed. Although their activities were only semi-legal, they thrived, and actually advertised that between Boston and Philadelphia they were a half-day speedier than the government mail. The government postal service lost volume to private competition and was not able to handle efficiently even the business it had.Finally, in 1863, Congress provided that the mail carriers who delivered the mail from the post offices to private addresses should receive a government salary, and that there should be no extra charge for that delivery. But this delivery service was at firstconfined to cities, and free home delivery became a mark of urbanism. As late as 1887,a town had to have 10,000 people to be eligible for free home delivery. In 1890, of the75 million people in the United States, fewer than 20 million had mail delivered free to their doors. The rest, nearly three-quarters of the population, still received no mail unless they went to their post office.8. What does the passage mainly discuss?(A) The increased use of private mail services.(B) The development of a government postal system.(C) A comparison of urban and postal services.(D) The history of postage stamps.9. Which of the following was seen as a disadvantage of the postage stamp?(A) It had to be purchased by the sender in advance.(B) It increased the cost of mail delivery.(C) It was difficult to affix to letters.(D) It was easy to counterfeit.10. Why does the author mention the city of Philadelphia in line 10?(A) It was the site of the first post office in the United States.(B) Its postal service was inadequate for its population.(C) It was the largest city in the United States in 1847.(D) It was commemorated by the first United States postage stamp.11. The word "they" in line 15 refers to ________.(A) Boston and Philadelphia (B) businesses(C) arrangements (D) letters12. The private postal services of the nineteenth century claimed that they could do which of the following better than the government?(A) Deliver a higher volume of mail. (B) Deliver mail more cheaply.(C) Deliver mail faster. (D) Deliver mail to rural areas.13. In 1863 the United States government began providing which of the following to mail carriers?(A) A salary (B) Housing (C) Transportation (D) Free postage stamps Passage 3 Question 14-19The French word renaissance means rebirth. It was first used in 1855 by the historian Jules Michelet in his History of France, then adopted by historians of culture, by art historians, and eventually by music historians, all of whom applied it to European culture during the 150 years spanning 1450-1600. The concept of rebirth was appropriate to this period of European history because of the renewed interest in ancient Greek and Roman culture that began in Italy and then spread throughout Europe. Scholars and artists of the fifteenth and sixteenth centuries wanted to restore the learning and ideals of the classical civilizations of Greece and Rome. To these scholars this meant a return to human----as opposed to spiritual-values. Fulfillment in life----as opposed to concern about an afterlife----became a desirable goal, and expressing the entire range of human emotions and enjoying the pleasures of the senses were no longer frowned on. Artists and writers now turned to secular as well asreligious subject matter and sought to make their works understandable and appealing. These changes in outlook deeply affected the musical culture of the Renaissance period----how people thought about music as well as the way music was composed, experienced, discussed, and disseminated. They could see the architectural monuments, sculptures, plays, and poems that were being rediscovered, but they could not actually hear ancient music-although they could read the writings of classical philosophers, poets, essayists, and music theorists that were becoming available in translation. They learned about the power of ancient music to move the listener and wondered why modern music did not have the same effect. For example, the influential religious leader Bernardino Cirillo expressed disappointment with the learned music of his time. He urged musicians to follow the example of the sculptors, painters, architects, and scholars who had rediscovered ancient art and literature. The musical Renaissance in Europe was more a general cultural movement and state of mind than a specific set of musical techniques. Furthermore, music changed so rapidly during this century and a half-though at different rates in different countries-that we cannot define a single Renaissance style.14. What is the passage mainly about?(A) The musical compositions that best illustrate the developments during the European Renaissance.(B) The musical techniques that were in use during the European Renaissance.(C) The European Renaissance as a cultural development that included changes in musical style.(D) The ancient Greek and Roman musical practices used during the European Renaissance15. It can be inferred from the passage that thinkers of the Renaissance were seekinga rebirth of .(A) communication among artists across Europe(B) spirituality in everyday life(C) a cultural emphasis on human values(D) religious themes in art that would accompany the traditional secular themes16. According to the passage, Renaissance artists and writers had all of the following intentions EXCEPT .(A) to use religious themes(B) to portray only the pleasant parts of human experience(C) to produce art that people would find attractive(D) to create works that were easily understood17. What can be inferred about the music of ancient Greece and Rome?(A) It expressed different ideals than classical sculpture, painting and poetry.(B) It was played on instruments that are familiar to modern audiences.(C) It had the same effect on Renaissance audiences as it had when originally performed.(D) Its effect on listeners was described in a number of classical texts.18. According to the passage, why was Bemardino Cirillo disappointed with the music of his time?(A) it was not complex enough to appeal to musicians.(B) It had little emotional impact on audiences.(C) It was too dependent on the art and literature of his time.(D) It did not contain enough religious themes.19. Which of the following is mentioned in the passage as a reason for the absence ofa single Renaissance musical style?(A) The musical Renaissance was defined by technique rather than style.(B) The musical Renaissance was too short to give rise to a new musical style.(C) Renaissance musicians adopted the styles of both Greek and Roman musicians.(D) During the Renaissance, music never remained the same for very long. Passage 4 Question 20-25Twenty years ago, a rather reluctant IBM unleashed the homely Personal Computer 5150 and created the business PC. Since then, speed has increased by many orders of magnitude, the basic unit of storage has gone from the 160-kilobyte floppy disk to hard drives that hold tens of billions of bytes, and the price per unit of processing power has fallen perhaps a millionfold. Yet the fundamental architecture of the PC has changed amazingly little. In fact, most programs and hardware accessories that worked on the original IBM PC still work today. Plug an early 1980s Epson MX-80 dot-matrix printer into a Pentium 4, and it will be ready to chug away. What accounts for this longevity? And what does it portend for the future of personal technology?Probably the most important lesson is that technological elegance isn’t terribly important in the marketplace; being good enough will do. IBM’s requirement that the PC be built from cheap, off-the-shelf parts forced engineering compromises that persist today. Over the years, techn-snobs have derided PC hardware and the software that runs on it, with Sun Microsystems CEO Scott MeNealy famously dismissing Microsoft Office as “a hairball”. None of this has mattered. “It wasn’t rocket science, and it wasn’t extraordinarily inventive,” says IBM Fellow Mark Dean, who designed the color-graphics adapter for the original PC. “Most of the time it’s not the level of technology that makes a difference. The important thing is that you are solving a problem at the right time and at the right price. ”FIERCE RIV ALRY. The PC became a vital business tool after Lotus Research introduced the 1-2-3 spreadsheet in 1983. at about the same time, IBM, which never tried very hard to retain exclusive control of the basic design, lost control of the technology to Microsoft and Intel. The consequence has been fierce competition among PC makers----and a steady slide in price.The fist real challenge to the PC’s dominance was the introduction of the Apple Macintosh in 1984. The Mac was and is technically more elegant than its Intel-Microsoft rivals. But it was a closed system, compared to the PC’s competition-inspiring open architecture, and Apple claimed a price premium. By the time Microsoft narrowed the usability gap with the introduction of Windows 3.1 in 1991, Apple Computer’s chances of making significant inroads were over. The PC wasn’t the best, but it was good enough.In the early 1990s, the PC reigned unchallenged. But by the second half of the decades, the growth of the Internet created new competition in the form of “network computers” and, more recently, “web appliances”. These were simple terminals that depended on the processing power and intelligence of network severs. Despite the backing of such heavy weights as Sun, Oracle, and IBM, network appliances failed miserably. The reason is not mystery: They delivered a small fraction of the performance and flexibility of even a low-end PC at a large fraction of the cost. Another challenge to the PC has come from handheld devices. But too many tasks depend on a good keyboard and a big display for these pocketable tools to be more than adjuncts.I have been as vocal as anyone in criticizing the PC’s many flaws. The computers are still too hard to use. Software quality leaves much to be desired, and consumers are expected to put up with a level of failure and frustration that they would not accept from any other products. Yet I have to admit that the reliability of the hardware and the usability of the software have improved dramatically over two decades.In one sense the PC’s glory days are over. Many markets are largely saturated, and even a return to rapid economic expansion is unlikely to produce the sort of PC growth rates we saw in the late 1990s. In the corporate world, researchers are working on ways to turn computing power into a utility in which clusters of severs are used to sell computing power on demand, sort of the network computer idea of steroids. And eventually someone will design a Web appliance that will turn consumers’ heads.Still, the value proposition of the PC ---- good enough and really cheap ---- will make it hard to displace. I wouldn’t be surprised if 20 years from now, offices and schools were full of Pentium 15 PCs running Windows 2020.20. According to the first paragraph, which of the following statements is true?A) The homely Personal Computer 5150 was actively promoted by IBM 20 years ago.B) There has been a slight decrease in the price per unit of processing power.C) It is amazing that the fundamental architecture of the PC hasn’t changed much for20 years.D) Early 1980s Epson MX-80 dot-matrix printers still sell well today.21. The most important lesson the writer draws from the account in Paragraph 1 is .A) technological elegance counts for nothing in the marketplace.B) the market of business PC is unpredictable.C) technologically elegant PCs cannot survive the competition in the marketplace.D) practicality counts for more than elegance in the marketplace of PC.22. Which of the following can be inferred form IBM Fellow Mark Dean’s words?A) Invention matters a lot to a PC maker.B) Utility and price are the major considerations for PC makers.C) The level of technology is always important for a PC maker.D) Most PC makers are at the same level of technology.23. The writer believes that handheld devices .A) will soon replace keyboards and monitorsB) will replace Web appliancesC) are no more than adjuncts to the PCD) are more convenient than keyboards24. Which of the following is NOT cited as one of the PC’s flaws?A) The computers are still not sufficiently user-friendly.B) There is room for improvement in software quality.C) The level of its failure and frustration is higher than that of other products.D) The reliability and usability of the PC have improved only slightly in the past 20 years.25. It is hard to displace the PC because .A) it is both useful and economicB) it will be found everywhere in 20 years’ timeC) PCs are popular at schools and officesD) Pentium 15 PCs running Windows 2020 will be much more efficient than today’s PC’sPassage 5 Question 26-30One of the most important social developments that helped to make possible a shift in thinking about the role of public education was the effect of the baby boom of the 1950's and 1960's on the schools. In the 1920's, but especially in the Depression conditions of the 1930's, the United States experienced a declining birth rate -every thousand women aged fifteen to forty-four gave birth to about 118 live children in 1920, 89.2 in 1930, 75.8 in 1936, and 80 in 1940. With the growing prosperity brought on by the Second World War and the economic boom that followed it, young people married and established households earlier and began to raise larger families than had their predecessors during the Depression. Birth rates rose to 102 per thousand in 1946, 106.2 in 1950, and 118 in 1955. Although economics was probably the most important determinant, it is not the only explanation for the baby boom. The increased value placed on the idea of the family also helps to explain this rise in birth rates. The baby boomers began streaming into the first grade by the mid-1940's and became a flood by 1950. The public school system suddenly found itself overtaxed. While the number of schoolchildren rose because of wartime and postwar conditions, these same conditions made the schools even less prepared to cope with the flood. The wartime economy meant that few new schools were built between 1940 and 1945. Moreover, during the war and in the boom times that followed, large numbers of teachers left their profession for better-paying jobs elsewhere in the economy.Therefore, in the 1950's and 1960's, the baby boom hit an antiquated and inadequate school system. Consequently, the "custodial rhetoric" of the 1930's and early 1940's no longer made sense; that is, keeping youths aged sixteen and older out of the labor market by keeping them in school could no longer be a high priority for an institution unable to find space and staff to teach younger children aged five to sixteen. With the baby boom, the focus of educators and of laymen interested in education inevitably turned toward the lower grades and back to basic academic skills and discipline. The system no longer had much interest in offering nontraditional, new, and extra services to older youths.26. What does the passage mainly discuss?(A) The teaching profession during the baby boom.(B) Birth rates in the United States in the 1930's and 1940's.(C) The impact of the baby boom on public education.(D) The role of the family in the 1950's and 1960's.27. The public schools of the 1950's and 1960' faced all of the following problems EXCEPT ________.(A) a declining number of students(B) old-fashioned facilities(C) a shortage of teachers(D) an inadequate number of school buildings28. According to the passage, why did teachers leave the teaching profession after the outbreak of the war?(A) The needed to be retained.(B) They were dissatisfied with the curriculum.(C) Other jobs provided higher salaries.(D) Teaching positions were scarce.29. The "custodial rhetoric" mentioned in line 21 refers to ________.(A) raising a family(B) keeping older individuals in school(C) running an orderly house hold(D) maintaining discipline in the classroom30. Which of the following best characterizes the organization of the passage?(A) The second paragraph presents the effect of circumstances described in the first paragraph.(B) The second paragraph provides a fictional account to illustrate a problem presented in the first paragraph.(C) The second paragraph argues against a point made in the first paragraph.(D) The second paragraph introduces a problem not mentioned in the first paragraph. Part II Writing (40 %)Directions: For this part, you are allowed 40 minutes to write an essay on the following topics. You should write at least 200 words.College students often find it difficult to land their first jobs after graduation. Discuss what can be done by students and the university administration to improve the situation. Use specific examples and reasons to support your answers.高级读写期末考试(A卷)答题纸Final Exam for Advanced Reading and Writing (Paper A)Answer sheetFor Students of Grade 2006, L3 June, 2008Name ___________________ Registration Number _____________ Department _______________ Score __________________________Part 1 Reading Comprehension (60%)1. 【A】【B】【C】【D】16. 【A】【B】【C】【D】2. 【A】【B】【C】【D】17. 【A】【B】【C】【D】3. 【A】【B】【C】【D】18. 【A】【B】【C】【D】4. 【A】【B】【C】【D】19. 【A】【B】【C】【D】5. 【A】【B】【C】【D】20. 【A】【B】【C】【D】6. 【A】【B】【C】【D】21. 【A】【B】【C】【D】7. 【A】【B】【C】【D】22. 【A】【B】【C】【D】8. 【A】【B】【C】【D】23. 【A】【B】【C】【D】9. 【A】【B】【C】【D】24. 【A】【B】【C】【D】10. 【A】【B】【C】【D】25. 【A】【B】【C】【D】11. 【A】【B】【C】【D】26. 【A】【B】【C】【D】12. 【A】【B】【C】【D】27. 【A】【B】【C】【D】13. 【A】【B】【C】【D】28. 【A】【B】【C】【D】14. 【A】【B】【C】【D】29. 【A】【B】【C】【D】15. 【A】【B】【C】【D】30. 【A】【B】【C】【D】Part II Writing (40 %)Directions: For this part, you are allowed 40 minutes to write an essay on the following topics. You should write at least 200 words.College students often find it difficult to land their first jobs after graduation. Discuss what can be done by students and the university administration to improve the situation. Use specific examples and reasons to support your answers.高级读写期末考试试卷(A卷)Final Exam for Advanced Reading and Writing (Paper A)For Students of Grade 2006, L3 June, 2008Answer Key for Reading comprehension:Question 1-5 BDDAAQuestion 6-10 DCBABQuestion 11-15 BCACCQuestion 16-20 BDBDCQuestion 21-25 DBCDAQuestion 26-30 CACBA。