商务英语Chapter 5
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Three The Main Contents of Business Negotiation
Ⅰ.Etiquette and taboo in China 1.Appearance Conservative suits for men with subtle colors are the norm while women should avoid high heels and short sleeved blouses. The Chinese frown on women who display too much. Subtle， neutral colors should be worn by both men and women. Jeans are not acceptable for business meetings. Revealing clothing for women is considered offensive to Chinese businessmen.
Chapter Five The Etiquette and Taboo of Business Negotiation
Learning Focus学习要点
1 .Learn the conception of business etiquette and taboo. 记住商务礼仪和禁忌的概念。 2. Get to know deeply the importance of business etiquette and taboo. 加深对商务礼仪重要性的理解。 3. Master the main content of etiquette and taboo in business negotiation. 掌握商务英语谈判礼仪和禁忌的主要内容。 4. Comprehend correctly the differences of etiquette and taboo in different countries. 准确把握不同国家商务礼仪和禁忌的差异。 5. Read the text extension freely. 熟读拓展课文。
下一页Βιβλιοθήκη Three The Main Contents of Business Negotiation
Text: The Etiquette and Taboo of Business Negotiation
Etiquette refers to the formal rules of correct and polite behavior in society or among members of a profession. In the process of international
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Three The Main Contents of Business Negotiation
II. Etiquette and taboo in the United States 1.Appearance Business suit and tie are appropriate in all major cities. You should wear dark colored business suits in classic colors of gray and navy. For an important formal meeting，choose a white dress shirt，for less formal a light blue shirt will still give you a conservative appearance. Women should wear a suit or dress with jacket in major cities. Wearing classic clothing and classic colors of navy，gray，ivory，and white will give you a confident and conservative appearance. Clothing，whether formal or casual，should be clean and neat in appearance.
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Three The Main Contents of Business Negotiation
III.Etiquette and taboo in the UK
1.Appearance Business attire rules are somewhat relaxed in England，but conservative dress is still very important for both men and women. Dark suits，usually black，blue，or gray are quite acceptable. Men's shirts should not have pockets; if they do，the pockets should always be kept empty. Additionally，men should wear solid or patterned ties， while avoiding striped ties. Men wear laced shoes though it is still not loafers. Businesswomen are not as limited to colors and styles as men are important to maintain a conservative image.
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Three The Main Contents of Business Negotiation
3. Communication Bowing or nodding is the common greeting; however, you may be offered a handshake. Wait fir the Chinese to offer their hands first. Present and receive cards with both hands. Never write on a business card or put it in your wallet or pocket. Carry a small card case. Appointment is a must for business. Contacts should be made in advance.
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Three The Main Contents of Business Negotiation
2 .Behavior Gift-giving is discouraged or limited by many US companies. A gracious written note is always appropriate and acceptable. If you do give a gift，it should not appear to be a bribe. An invitation for a meal or a modest gift is usually acceptable as a gift. Business conversation may take place during meals. However，many times you will find more social conversation taking place during the actual meal. Business meetings may be arranged as breakfast meetings， luncheon meetings，or dinner meetings depending on time schedules and necessity. Generally a dinner，even though for business purposes，is treated as a social meal and a time to build rapport.
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Three The Main Contents of Business Negotiation
3. Communication A firm handshake，lasting 3 -5 seconds，upon greeting and leaving should be offered while good eye contact during your handshake should be maintained. If you are meeting several people at once，you must maintain eye contact with the person you are shaking hands with until you are moving to the next person. Good eye contact during business and social conversations shows interest，sincerity and confidence.
business negotiation，business etiquette has been formed so as to meet the cultural diversity among different countries. As an important part of international business negotiation，business etiquette is a must for all the people who are engaged in international business. Due to the cultural diversity，however， what seems appropriate in one country can be inappropriate in another, which results in misunderstanding，friction or even the failure of the whole negotiation. Here is an introduction of etiquette and taboo of business English negotiation in major countries around the world.
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Three The Main Contents of Business Negotiation
2 .Behavior People do not speak with their hands，so large hand movements should be avoided for your movements may be distracting to your host. Personal contact must be avoided at all cost. It is highly inappropriate for a man to touch a woman in public. When pointing at something， don't use your index finger. use an open palm.
Three The Main Contents of Business Negotiation
Ⅰ.Etiquette and taboo in China 1.Appearance Conservative suits for men with subtle colors are the norm while women should avoid high heels and short sleeved blouses. The Chinese frown on women who display too much. Subtle， neutral colors should be worn by both men and women. Jeans are not acceptable for business meetings. Revealing clothing for women is considered offensive to Chinese businessmen.
Chapter Five The Etiquette and Taboo of Business Negotiation
Learning Focus学习要点
1 .Learn the conception of business etiquette and taboo. 记住商务礼仪和禁忌的概念。 2. Get to know deeply the importance of business etiquette and taboo. 加深对商务礼仪重要性的理解。 3. Master the main content of etiquette and taboo in business negotiation. 掌握商务英语谈判礼仪和禁忌的主要内容。 4. Comprehend correctly the differences of etiquette and taboo in different countries. 准确把握不同国家商务礼仪和禁忌的差异。 5. Read the text extension freely. 熟读拓展课文。
下一页Βιβλιοθήκη Three The Main Contents of Business Negotiation
Text: The Etiquette and Taboo of Business Negotiation
Etiquette refers to the formal rules of correct and polite behavior in society or among members of a profession. In the process of international
上一页
下一页
返回
Three The Main Contents of Business Negotiation
II. Etiquette and taboo in the United States 1.Appearance Business suit and tie are appropriate in all major cities. You should wear dark colored business suits in classic colors of gray and navy. For an important formal meeting，choose a white dress shirt，for less formal a light blue shirt will still give you a conservative appearance. Women should wear a suit or dress with jacket in major cities. Wearing classic clothing and classic colors of navy，gray，ivory，and white will give you a confident and conservative appearance. Clothing，whether formal or casual，should be clean and neat in appearance.
上一页
下一页
返回
Three The Main Contents of Business Negotiation
III.Etiquette and taboo in the UK
1.Appearance Business attire rules are somewhat relaxed in England，but conservative dress is still very important for both men and women. Dark suits，usually black，blue，or gray are quite acceptable. Men's shirts should not have pockets; if they do，the pockets should always be kept empty. Additionally，men should wear solid or patterned ties， while avoiding striped ties. Men wear laced shoes though it is still not loafers. Businesswomen are not as limited to colors and styles as men are important to maintain a conservative image.
下一页返回上一页threethemaincontentsofbusinessnegotiationphrasesexpressionsculturaldiversity文化多样性beengagedin从事忙于resultsin导致atallcost不惜任何代价atallcost不惜任何代价无论如何inpublic在公共场合indexfinger食指mprorate在私下beassociatedwith与
上一页
下一页
返回
Three The Main Contents of Business Negotiation
3. Communication Bowing or nodding is the common greeting; however, you may be offered a handshake. Wait fir the Chinese to offer their hands first. Present and receive cards with both hands. Never write on a business card or put it in your wallet or pocket. Carry a small card case. Appointment is a must for business. Contacts should be made in advance.
上一页
下一页
返回
Three The Main Contents of Business Negotiation
2 .Behavior Gift-giving is discouraged or limited by many US companies. A gracious written note is always appropriate and acceptable. If you do give a gift，it should not appear to be a bribe. An invitation for a meal or a modest gift is usually acceptable as a gift. Business conversation may take place during meals. However，many times you will find more social conversation taking place during the actual meal. Business meetings may be arranged as breakfast meetings， luncheon meetings，or dinner meetings depending on time schedules and necessity. Generally a dinner，even though for business purposes，is treated as a social meal and a time to build rapport.
上一页
下一页
返回
Three The Main Contents of Business Negotiation
3. Communication A firm handshake，lasting 3 -5 seconds，upon greeting and leaving should be offered while good eye contact during your handshake should be maintained. If you are meeting several people at once，you must maintain eye contact with the person you are shaking hands with until you are moving to the next person. Good eye contact during business and social conversations shows interest，sincerity and confidence.
business negotiation，business etiquette has been formed so as to meet the cultural diversity among different countries. As an important part of international business negotiation，business etiquette is a must for all the people who are engaged in international business. Due to the cultural diversity，however， what seems appropriate in one country can be inappropriate in another, which results in misunderstanding，friction or even the failure of the whole negotiation. Here is an introduction of etiquette and taboo of business English negotiation in major countries around the world.
上一页
下一页
返回
Three The Main Contents of Business Negotiation
2 .Behavior People do not speak with their hands，so large hand movements should be avoided for your movements may be distracting to your host. Personal contact must be avoided at all cost. It is highly inappropriate for a man to touch a woman in public. When pointing at something， don't use your index finger. use an open palm.