高中英语 Unit11《The Media》Lesson3 The Advertising Game课件 北师大版必修4

Have some students present the advertisement they have chosen and describe it in class.
Paragraph 3 3.Modern adverts must stand out in a world full of competition by combining the highest standards of graphic design with ideas linked with the products to make them more attractive.
Analyze some long sentences: 1. The classic advertisement is one that gives information about finding certain product. 2.It is likely to be just the name of a company, part of which may be a general location.
Read the text again and answer the questions in Ex 3:
3. What ides do today’s award-winning advertisers use to make you notice their products?
3.They use humor,surprise and original ideas in modern advertisements. 4. What has the government done during the last decade? 4. The government has worked hard at using public adverts to educate the public on fighting against AIDS, saving water, helping the poor, giving up smoking,etc.
Paragraph 4
4.Today’s award-winning advertisers believe that using humour, surprise and original ideas is important in modern advertisements.
Paragraph 5
Paragraph 1
1.The simplest types of adverts are the ones that give information about finding certain products.
Paragraph 2Fra bibliotek2.A lot of money is spent on applying the latest techniques of graphic design to produce the best-looking adverts.
Read the text again and answer the questions in Ex 3:
1. In what circumstances are the simplest types of adverts most effective? 1 They might be most effective for products that people need and if there is not much competition. 2. Why are the latest techniques of graphic design not enough for adverts to be noticed in modern cities? 2 Because people are used to seeing high standards of graphic design.
3.There are public advertisements which encourage citizens to participate in improving their neighbourhood, protecting the invironment, and helping other people.
Demonstrate to the class with more adjectives or expressions to describe an advertisement, trying to be more specific, e.g. “The cake looks so attractive and delicious that I would like to taste it at once.”
simple, persuasive有说服力的, boring, shocking, attractive, good-looking好看的, tasteless, Humorous 幽默, surprising amusing, clever, offensive 冒犯的 serious,
Fast reading ---Find out the topic sentence of each paragraph
Unit 11 The Media
3 The advertising game
What do you think of the advertisements below? Which one do you like or dislike? Why or why not?
Useful keywords
5.There are public adverts which encourage people to participate in improving their neighbourhood, protecting the environment, and helping other people.