商务英语unit 6 market investigation
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Unit6 Heading West
-Market investigation
I.
Warm-up
1. Why do we need investigation? What’s the purpose? 2. Is investigation necessary in all cases? Any examples?
Dimensions of market analysis Market size (current and future) Market growth rate Market profitability Industry cost structure Distribution channels Market trends Key success factors The goal of a market analysis is to determine the attractiveness of a market, both now and in the future. Organizations evaluate the future attractiveness of a market by gaining an understanding of evolving opportunities and threats as they relate to that organization's own strengths and weaknesses. Organizations use the findings to guide the investment decisions they make to advance their success. The findings of a market analysis may motivate an organization to change various aspects of its investment strategy. Affected areas may include inventory levels,a work force expansion/contraction, facility expansion, purchases of capital equipment, and promotional activities.
III. Words
1.bill of sale: a deed transferring personal property 卖据, 销售契约, 卖契, 财产转让证书, 销售证,
2. instrument (law) a document that states some contractual relationship or grants some right 同义词：legal document, legal instrument, official document 股份转让时用的转让文书（Instrument of Transfer）
wehaveremindyoupreviousoccasionsharpcompetitionformjapanesemanufacturermanagingconceptseekexistencequalityimprovebenefitattractguestsprestigewehavemaderapidprogresssharpcompetitionfirstratedenterpriselowestrate公司本着以质量求生存以管理促效益以信誉引客户为生产经营理念以创建中国一流的企业保持最低的价格质量比为执着追求在发展竞争中不断完善壮大
3.Purchase-money mortgage 置产抵押 A mortgage given to the seller, with the mortgage constituting all or part of the compensation received for the sale of property. Such a mortgage is used when the seller is also the lender. Most purchasemoney mortgages are one or two years in length or, in some cases, up to five years. /html/investor_dictionary/P/2006 1119/5197.html Purchase-money mortgage A mortgage given by a buyer in lieu of cash when the buyer is unable to borrow commercially for the purchase of property.
7.field survey: n. 实地调查, 实地考察 The community's commerce through Shanghai in the field survey of the domestic and international communities business theory analysis, summed up some workable model, and the specific characteristics of the various models described. 本文通过对上海社区商业的实地调查,结合国 内外社区商业理论的探析,总结了一些可行的 模式,并对各个模式的具体特征进行了阐述。
4. Documentary stamp A form of tax in some states that requires a revenue stamp to be affixed to documents transferring title to real property. Documentary Stamp Tax 印花税（Documentary Stamp Tax）:包括支票、债 券、不动产让渡等文书. 5. conveyance 财产让与 act of transferring property title from one person to another 同义词：conveyance of title, conveyancing, conveying
6.sharp competition, fierce competition However, there's a sharp competition at the world market. 但是,世界市场的竞争非常激烈。 In sharp competition in Business, we always have the determination to excel others and the drive to achieve success, which is the Best commitment we make to society as to the quality of our products. 在激烈的商业竞争中,对本产品的质量,我们始终有胜过他人的决心和 取得成就的魄力,这就是我们对社会最好的承诺。 We have remind you on a previous occasion of the sharp competition form Japanese manufacturer . 目前我方曾提醒贵公司,日本厂商的竞争是十分激烈的。
IV. Dictation
The housing market is already troubled and the next tsunami might be right around the corner. Resets on ARM, adjustable rate mortgages could set off a new wave of foreclosures. CNN’s personal finance editor Gerri Willis joins us now to offer some advice on how to avoid mortgage reset headaches. And Gerri, first and foremost how big of a problem are we encountering in the industry? Well, I will say it’s a big problem. There’re about 2.3 million subprime borrowers whose home loans are projected to reset at higher rates through the end of next year. Now, that means those low teaser rates may go up a few points resulting in monthly payments. It could be hundreds of dollars more. Now the peak of subprime US mortgage resets will happen next march.
II. Background Knowledge
1. By companies A Market analysis is a documented investigation of a market that is used to inform a firm's planning activities particularly around decisions of inventory, purchase, work forcility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company.
2. By government (United Kingdom) Market investigations The Enterprise Act enables the OFT (and the sector regulators) to investigate markets and, if they are concerned that there may be competition problems, to refer those markets to the CC for in-depth investigation. In market investigations the CC has to decide whether any feature or combination of features in a market prevents, restricts or distorts competition, thus constituting an adverse effect on competition (AEC). If the CC concludes that this is the case, then it must seek to remedy the problems that it identifies either by introducing remedies itself or by recommending action by others.
By taking the managing concept of “Seek existence by quality, improve benefit by management and attract guests by prestige”, we have made rapid progress in the sharp competition in order to create the first-rated enterprise of China and keep the lowest rate of price to quality. 公司本着以”质量求生存,以管理促效益,以信誉引客户”为生产经营 理念,以创建中国一流的企业,保持最低的价格质量比,为执着追求,在发 展竞争中不断完善壮大。
-Market investigation
I.
Warm-up
1. Why do we need investigation? What’s the purpose? 2. Is investigation necessary in all cases? Any examples?
Dimensions of market analysis Market size (current and future) Market growth rate Market profitability Industry cost structure Distribution channels Market trends Key success factors The goal of a market analysis is to determine the attractiveness of a market, both now and in the future. Organizations evaluate the future attractiveness of a market by gaining an understanding of evolving opportunities and threats as they relate to that organization's own strengths and weaknesses. Organizations use the findings to guide the investment decisions they make to advance their success. The findings of a market analysis may motivate an organization to change various aspects of its investment strategy. Affected areas may include inventory levels,a work force expansion/contraction, facility expansion, purchases of capital equipment, and promotional activities.
III. Words
1.bill of sale: a deed transferring personal property 卖据, 销售契约, 卖契, 财产转让证书, 销售证,
2. instrument (law) a document that states some contractual relationship or grants some right 同义词：legal document, legal instrument, official document 股份转让时用的转让文书（Instrument of Transfer）
wehaveremindyoupreviousoccasionsharpcompetitionformjapanesemanufacturermanagingconceptseekexistencequalityimprovebenefitattractguestsprestigewehavemaderapidprogresssharpcompetitionfirstratedenterpriselowestrate公司本着以质量求生存以管理促效益以信誉引客户为生产经营理念以创建中国一流的企业保持最低的价格质量比为执着追求在发展竞争中不断完善壮大
3.Purchase-money mortgage 置产抵押 A mortgage given to the seller, with the mortgage constituting all or part of the compensation received for the sale of property. Such a mortgage is used when the seller is also the lender. Most purchasemoney mortgages are one or two years in length or, in some cases, up to five years. /html/investor_dictionary/P/2006 1119/5197.html Purchase-money mortgage A mortgage given by a buyer in lieu of cash when the buyer is unable to borrow commercially for the purchase of property.
7.field survey: n. 实地调查, 实地考察 The community's commerce through Shanghai in the field survey of the domestic and international communities business theory analysis, summed up some workable model, and the specific characteristics of the various models described. 本文通过对上海社区商业的实地调查,结合国 内外社区商业理论的探析,总结了一些可行的 模式,并对各个模式的具体特征进行了阐述。
4. Documentary stamp A form of tax in some states that requires a revenue stamp to be affixed to documents transferring title to real property. Documentary Stamp Tax 印花税（Documentary Stamp Tax）:包括支票、债 券、不动产让渡等文书. 5. conveyance 财产让与 act of transferring property title from one person to another 同义词：conveyance of title, conveyancing, conveying
6.sharp competition, fierce competition However, there's a sharp competition at the world market. 但是,世界市场的竞争非常激烈。 In sharp competition in Business, we always have the determination to excel others and the drive to achieve success, which is the Best commitment we make to society as to the quality of our products. 在激烈的商业竞争中,对本产品的质量,我们始终有胜过他人的决心和 取得成就的魄力,这就是我们对社会最好的承诺。 We have remind you on a previous occasion of the sharp competition form Japanese manufacturer . 目前我方曾提醒贵公司,日本厂商的竞争是十分激烈的。
IV. Dictation
The housing market is already troubled and the next tsunami might be right around the corner. Resets on ARM, adjustable rate mortgages could set off a new wave of foreclosures. CNN’s personal finance editor Gerri Willis joins us now to offer some advice on how to avoid mortgage reset headaches. And Gerri, first and foremost how big of a problem are we encountering in the industry? Well, I will say it’s a big problem. There’re about 2.3 million subprime borrowers whose home loans are projected to reset at higher rates through the end of next year. Now, that means those low teaser rates may go up a few points resulting in monthly payments. It could be hundreds of dollars more. Now the peak of subprime US mortgage resets will happen next march.
II. Background Knowledge
1. By companies A Market analysis is a documented investigation of a market that is used to inform a firm's planning activities particularly around decisions of inventory, purchase, work forcility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company.
2. By government (United Kingdom) Market investigations The Enterprise Act enables the OFT (and the sector regulators) to investigate markets and, if they are concerned that there may be competition problems, to refer those markets to the CC for in-depth investigation. In market investigations the CC has to decide whether any feature or combination of features in a market prevents, restricts or distorts competition, thus constituting an adverse effect on competition (AEC). If the CC concludes that this is the case, then it must seek to remedy the problems that it identifies either by introducing remedies itself or by recommending action by others.
By taking the managing concept of “Seek existence by quality, improve benefit by management and attract guests by prestige”, we have made rapid progress in the sharp competition in order to create the first-rated enterprise of China and keep the lowest rate of price to quality. 公司本着以”质量求生存,以管理促效益,以信誉引客户”为生产经营 理念,以创建中国一流的企业,保持最低的价格质量比,为执着追求,在发 展竞争中不断完善壮大。