(完整版)新编剑桥商务英语(中级)学生用书_答案
剑桥商务英语第三版答案
剑桥商务英语第三版答案【篇一：新编剑桥商务英语(bec 第三版中级)module 1】txt>1.1 business topic ways of working 商务话题篇工作方式1) vocabulary: different ways of working (15 mins)regular hours正常工作时间flexible (working) hours/flex(i)time 弹性工作时间teleworking n.电子办公；在家中上班job-share v. / n.分担工作；工作分担制shift work 轮班工作，倒班制temping n 当临时工，任临时雇员specialist advice 专业咨询〔指将职工分成不同的班次，以便他们能共用一间办公室，一张办公桌和一台电脑〕office gossip 办公室小道消息，办公室飞短流长office news办公室新闻credit n.赞扬，功绩managing director 总裁，总经理〔美英chiefexecutive/president〕 brainpower n. 智能worst-case adj. 做最坏打算的，为最坏情况的，为最不利条件的scenario n. 事态，局面full-time adj. 全日制的delegate v. 授权，分派工作availability n. 利用〔或获得的〕可能性，可以利用的人〔物〕，人员、物资保证parental leave育儿假，照顾新生儿女假daily log 日志voice mail 语音信箱，语音邮件self-organization n. 自我组织能力1. how do you work most effectively? by working…regular hours/flexible hours? in a team/on your own?from home/ in an office? for a boss/as your own boss?参考词语和表达：routine type of person 按部就班的人have flexible management of time and work 灵活安排自己的时间和工作get support from each other相互支持co-operate with each other 相互合作share ideas 交流想法learn from other people’s strong points 学他人所长working in a team needs to have good interpersonal skills and is not necessarily efficiently.在团队工作需要有很好的人际交往技能，不一定效率就高can be more concentrated and thus more efficient in an office在办公室更容易集中精力因此也更有效率 have more flexibility 享有更多的灵活度feel more relaxed 感觉更轻松a dependent type of person and never make decisions myself 性格依赖，不喜欢自己拿主意an independent type of person and would like to make decisions myself性格独立，喜欢自己做决定don’t want to work under someone不想在别人手下工作5. reading: how to job-shareget organizedset your limits put pen to papertwo become one 安排有序规定限度签订协议合二为一open your mind plan for disaster find the perfect partner don’t feel guilty 敞开心胸/开拓视野有备无患理想搭档勿感内疚1. share credit and blame 分担成绩与过失，意译“功过与共”2. flexecutive 经营内容蕴含其中的公司名flexible与executive两词复合而成“弹性经营管理”。
新编剑桥商务英语中级第三部课本阅读原题与答案共56页
60、生活的道路一旦选定，就要勇敢地 走到底 ，决不 回头
读原题与答案
21、没有人陪你走一辈子，所以你要 适应孤 独，没 有人会 帮你一 辈子， 所以你 要奋斗 一生。 22、当眼泪流尽的时候，留下的应该 是坚强 。 23、要改变命运，首先改变自己。
24、勇气很有理由被当作人类德性之 首，因 为这种 德性保 证了所 有其余 的德性 。--温 斯顿． 丘吉尔 。 25、梯子的梯阶从来不是用来搁脚的 ，它只 是让人 们的脚 放上一 段时间 ，以便 让别一 只脚能 够再往 上登。
56、书不仅是生活，而且是现在、过 去和未 来文化 生活的 源泉。 ——库 法耶夫 57、生命不可能有两次，但许多人连一 次也不 善于度 过。— —吕凯 特 58、问渠哪得清如许，为有源头活水来 。—— 朱熹 59、我的努力求学没有得到别的好处， 只不过 是愈来 愈发觉 自己的 无知。 ——笛 卡儿
剑桥商务英语第三版答案
剑桥商务英语第三版答案【篇一：新编剑桥商务英语(bec 第三版中级)module 1】txt>1.1 business topic ways of working 商务话题篇工作方式1) vocabulary: different ways of working (15 mins)regular hours正常工作时间flexible (working) hours/flex(i)time 弹性工作时间teleworking n.电子办公；在家中上班job-share v. / n.分担工作；工作分担制shift work 轮班工作，倒班制temping n 当临时工，任临时雇员specialist advice 专业咨询〔指将职工分成不同的班次，以便他们能共用一间办公室，一张办公桌和一台电脑〕office gossip 办公室小道消息，办公室飞短流长office news办公室新闻credit n.赞扬，功绩managing director 总裁，总经理〔美英chiefexecutive/president〕 brainpower n. 智能worst-case adj. 做最坏打算的，为最坏情况的，为最不利条件的scenario n. 事态，局面full-time adj. 全日制的delegate v. 授权，分派工作availability n. 利用〔或获得的〕可能性，可以利用的人〔物〕，人员、物资保证parental leave育儿假，照顾新生儿女假daily log 日志voice mail 语音信箱，语音邮件self-organization n. 自我组织能力1. how do you work most effectively? by working…regular hours/flexible hours? in a team/on your own?from home/ in an office? for a boss/as your own boss?参考词语和表达：routine type of person 按部就班的人have flexible management of time and work 灵活安排自己的时间和工作get support from each other相互支持co-operate with each other 相互合作share ideas 交流想法learn from other people’s strong points 学他人所长working in a team needs to have good interpersonal skills and is not necessarily efficiently.在团队工作需要有很好的人际交往技能，不一定效率就高can be more concentrated and thus more efficient in an office在办公室更容易集中精力因此也更有效率 have more flexibility 享有更多的灵活度feel more relaxed 感觉更轻松a dependent type of person and never make decisions myself 性格依赖，不喜欢自己拿主意an independent type of person and would like to make decisions myself性格独立，喜欢自己做决定don’t want to work under someone不想在别人手下工作5. reading: how to job-shareget organizedset your limits put pen to papertwo become one 安排有序规定限度签订协议合二为一open your mind plan for disaster find the perfect partner don’t feel guilty 敞开心胸/开拓视野有备无患理想搭档勿感内疚1. share credit and blame 分担成绩与过失，意译“功过与共”2. flexecutive 经营内容蕴含其中的公司名flexible与executive两词复合而成“弹性经营管理”。
新编剑桥商务英语中级学生用书 Unit
新编剑桥商务英语中级学生用书 Unit 10BI Donald, your consultancy helps companies enter foreign markets. What kind of help are companies looking for when they come to KMP?D Well, companies usually have a specific market in mind and a pretty good idea as to which products they intend to export. BUt what they're not sure about is how to get the product into the target maket.I So what is the best way?D Well, there are many options, form franchises to wholly-owned subsidiaries. The higher the degree of ownership, the more control you have. However, ownership also means more investment and, therefore, more risk.I So what's the safest way of entering a market?D Well, if you want to keep financial risk to a minimum, you should think about a licensing arrangement or perhaps a franchise. That way you don't have any of the costs associated with setting up production facilities. And, of course, you retain control of the product, which means you avoid some of the conflicts involved in joint ventures.I But joint ventures are a very popular way of entering foreign markets.D Yes, they are, because they allow a company to share some of the costs and risk. And even more importantly, they provide essential local knowledge without the cost of having to acquire a company. But they're not risk-free.I So, what are the danger of joint ventures?D Well, in a typical joint venture the two partners pool their know-how and learn from each other as they work together. But, in fact, it's actually a learning race. One firm might learn much faster than the other and start taking all the decisions. It could eventually decide it has no more use for the arrangement and even terminate it.I So, if you wanted to keep control and avoid that, a wholly-owned subsidiary would be the best option, then?D It really depends on the target market. If, say, there's potentially a very high demand, then it would make sense to buy or set up a subsidiary and produce locally, because of economies of scale. Distance, of course, is another fator. Shipping to theother side of the world can be very expensive. That's why a lot of Japanese companies produce in Europe.I ANd what other factors can improve a company's chance of success?D Well, as I said, our clients usually know which products they want to export, but they often don't realize how much their product needs to be adapted. You see, some products require an understanding of local needs and an ability to use this knowledge in the product's design.I OK. So, let's say a company has successfully entered a market. How quickly should it look to expand?D Well, once again, it's finding the best way of minimizing risk while optimizing opportunity. However, under certain circumstances, a company is forced to expand in order to survive.I And when is this the case?D When, for example, you enter a market with a successful formula that's easy to copy - because yuu'll soon have a lot of local competitors offering the same products or services. Now, unless you're in a position to expand quickly enough to make economiesof scale possible, these local companies will soon undercut you and price you out of the market.I And how can a company prepare for this expansion?D Well, the key to expansion is not spreading your manageial and fiancial resurces too thinly. That's why it's crucial to develop a long-term strategy and make a thorough assessment of all the resources available for expansion. Otherwise, you won't be able to defend and profit from the market presence you've created新编剑桥商务英语中级学生用书 Unit 8BUnit 8b Business Travel1. Any regular business traveler will tell you how important this is if you want to feel ready to face a whole day of business meetings.Sometimes, you work straight through meal-times so it might be the only thing you’ll get until you step on the plane for you r flight home. And who wants to have to start looking for a burger bar at midnight?2: from the business traveler’s point of view, flexibility and choice are absolutely crucial. Businesses can’t depend on airlines offering a flight on a particular day or time of theirchoosing .i really do feel that getting to and from your destination at a time which suits you and fits in with your plans is essential. And one of the main reasons for choosing is airline.3.i just find it really annoying. After I’ve eaten, I just want to sit quietly, have a drink and read my newspaper .the last thing I want o listen to people scramming with laughter at some ridiculous comedy.4.on a short trip, it’s not so important. You’re not there long enough to have more than a drink and a quick look at the paper. But on a long trip, you really need to be able to stretch out, lie back and get some proper sleep.5.of course .i could get a cheaper seat, but that’s not the point. With a long day of meetings and negotiations ahead of me. I need a bit of comfort and looking after. And my company understands that. It’s also a good place for networking. And I’ve often got into conversation with the person next to me, who’s developed into a useful contact.新编剑桥商务英语中级学生用书 Unit 8AUnit 8A Business ExpensesListening 1Conversation 1David: David Hobbs.Roger: Hello, Mr Hobbs. This is Roger Hargreaves from Accounts. I'm just ringing about your expenses claim. There are a couple of things I need to check.David: OK. What do you need to know?Roger: Well, you put down that it was a business trip. But do you think you could be a bit more specific?David: Yes,sorry. It was actually a marketing conference. Roger: OK.And you stayed at the Cartlands Hotel. But you didn't put down how much it cost.David: Oh,sorry.It was ￡80. And that was for one night. Roger: I see. Now under 'Client Entertaining' you put ￡56.70 for a meal and drinks.But you are supposed to put down the name of anybody you entertain, you know.David: I'm sorry.I must have forgotten.Anyway, the client's name is Limbert.PaulLimbert.He's one of our Belgian suppliers.Roger: Could you spell his last name for me?David: Limbert? Yes,it's L-I-M-B-E-R-T.Roger: Right,thanks. Oh,and this amount for ￡9.00 under 'Other Expenses'.What exactly was that for?David: ￡9.00? Let me see. ￡9.00? Oh,yes. That was for a couple of faxes I had to send from the hotel.Conversation 2Alison: Alison Forbes.Roger: Hello,Alison. It's Roger Hargreaves from Accounts. Is Alan there,please?Alison: I'm afraid he isn't in today. Can I help at all? Roger: I don't think it so,no. It's about his expenses,you know,for the trip to Sweden.Alison: Can I give him a message?Roger: Yes, if you could. Could you tell him that something was missing? It was his hotel bill. And I need it quickly if he wants us to pay him this month.Alison: Actually, I think he was looking for it the other day. Roger: I hope he hasn't lost it . Well, look ,if he can't find it, he really needs to call me as soon as possible.Ailson: OK. I'll tell him .Roger: Thanks. Oh,and one other thing. The last time we paid him his expenses,he asked us to pay him in cash. Well, I'm afraid it caused all kinds of problems,and everyone started asking for cash payments. So we've decided that we really can't do that again. Alison: OK,I'll tell him know. Bye.Conversation 3Chris: Hello?Roger: Hello,Mr Evans?Chris: Speaking.Roger: This is Roger Hargreaves. I'm just ringing about your expenses for the Paris trip.Chris: Well,you do know I lost my case on that trip? So I'm afraid I can't give you any receipts or anything.Roger: That's not a problem.I just need to check a few details. Chris: OK. What do you need to know?Roger: Well,first of all,when was the trip exactly?Chris: Let me just check my dairy.Yes,it was the last weekend in June. The 25th and 26th.Roger: So one night.Right. And where did you stay?Chris: Hotel Continental. But I'm afraid I can't remember the price.But it's the same hotel I stayed at last time.In fact,it was even the same room.Roger: Fine.I can look that up.And what about travel? Did you fly or take the train?Chris: The train.Eurostar.But,again,I can't remember the price. Roger: That's OK.I can check it myself. Oh, and were there any other expenses?Chris: I can't think of anything. Oh,yes there was actually.I had to buy metro tickets to get around Paris.Roger: Metro tickets……that would be about ￡5,wouldn't it?Chris: That sounds about right.Roger: OK,Mr Evans,thanks very much.Listening 21. Good morning. This is a message for David Eastman. I got your note about my expenses form-about returning it toyou.Well,actually I did send it to you. The only problem is it went to the wrong department, and that's why you still haven't got it.Anyway,I'll bring it round first thing in the morning,OK? Oh,sorry,this is Alex Eddington,by the way.2. Hello,this is June Salisbury. You wanted to speak to me about my expenses claim for the Munich trip. Could we get together on Friday morning to talk about it?Perhaps at about 11,if that's all right? Just give my secretary a call.OK.Bye.3. This is Bob Richards here.Listen, I've just found another receipt for my Oslo trip last month.It's for quite a lot of photocopies I had done in a shop. I suppose it's too late for this month, but is it OK if I put this through on next month's expenses?Could you get back to me and let me know?OK.Bye.4. Hello,this is Patricia Graves from Sales. Look ,I'm ringing about my expenses again.The last time I called you , you said they'd be included in this month's pay. Well,I've checked with by bank and they're not . I can't keep chasing you about this and I'm getting pretty fed up waiting. I'll call by your office sometime tomorrow,and this time, I'd like a cheque.Goodbye.5. Hello,David. This is Simon. Look, about this morning,I'm afraid something urgent's come up and I have to rush off to London,so I won't be able to make it. I'm really sorry it's such short notice. I'll call you when I get back.OK?Speak to you soon.新编剑桥商务英语中级学生用书 Unit 7BUnit 7b Rights at Work1:I didn’t really feel I was abusing the system.i mean everybody does it.it was just a few small thing really ?a fax here, a few photocopies there.i felt it was justified.after all ,I did do a lot of unpaid overtime and I took work home with me.they seemed really pleased with my performance ,so I honestly didn’t think they’d mind.2:my boss didn’t mind if I arrived a couple of minutes late in the morning but if wanted to leave on time, well that was acomplet ely different story. Well, after six months, I’d just had enough of it. Working late every day of the week. So one day I told him straight :I’d only work the hours I’d agreed in my contract.3:I was having problem s because I just couldn’t seem to prioritize my work and organize my time .so I suppose it looked to my boss as if I couldn’t do the job. But it’s ridiculous really.I could do it. But I just couldn’t seem to keep up with the workload. And this was a place where results were everything. 4:I knew my turn would come soon. But I hated the whole idea of spending three hours in the car every day just getting to work and back .it was ok for some of the others .i mean, they lived nearer the new site. But if I’d had to work overtime. I’d never have got hom e before 9 o’clock. Well, in the end, I just couldn’t do it. And I wouldn’t do it. And that’s what I told them.5:I suppose they didn’t want to carry me any longer .i think people just get fed up with having to cover for me and take on all my work when I was away. But it seems a pretty poor show to sack someone for something that isn’t their fault. I mean, no one wants to be ill, do them?新编剑桥商务英语中级学生用书 Unit 7AUnit 7a :Health and SafetyN:ok.let me have a look at it.yes ,that looks nasty.so how did it happen?P:well,it’s stupid really.i was trying to fix the light in my office.N:but that’s a job for maintenance.P:I know.but I told them about it days ago and nothing happened. so I thought I’d try.N:well .you really must be more careful. There are very strict guidelines here about that kind of thing. And if you have an accident, the company doesn’t have to accept responsibility .you know?P:I know.but the light kept going on and off all day.it was driving me crazy.N:so that happened ?did you fall?P:well,I couldn’t reach the light.so I climbed onto my desk ,and then I lost my balance and fellN:and you banged your head?P:ouch!yes.i caught it on the edge of a filing cabinet.N:do you feel sick or dizzy?P:no,but It really is hurting a lot now.will I need any stitches,doyou think?N:no ,no ,it’s quite a small cut really.i ‘ll just clean and dress it .we needn’t bother about stitches.but i t is a nasty bump.though.are you taking any medication at the moment?P:noN:right.here are some painkillers.take two of these three times a day for the next two or three days.but you mustn’t drink alcohol while you’re taking them.P:okN:and pop in tomorr ow some time and I’ll have another look at it.P:thanks .see you tomorrow.新编剑桥商务英语中级学生用书 Unit4BUnit 4B Public RelationsListening 1J-so Eilish, maybe you could begin by telling us about your duties as the PR Manager.E-Well, my job is to plan and manage the public relations strategy for the Skoda brand in the UK. This means I'm responsible for dealing with the press, television and radio, as well ascommunications with the public and personnel in our UK dealerships.J-How would you describe the role of the PR Department within the company?E-Well, the primary role of PR is to create understanding with the public. My job involves talking and listening to both the press and the public, providing them with information from the heart of the organization. Our objective is to give an accurate picture of the company, its brands and what it believes in. We have to make sure that the public has a positive image of the company. J-So how does the role differ from that of the Marketing Department?E-Marketing has more to do with identifying customer needs and developing the right products to satisfy those needs, PR, on the other hand, is more concerned with establishing and maintaining goodwill and understanding between the company and its public. Marketing reaches the public through advertising, whereas we work more with the press and broadcast media.J-But how much control do you have over what the press says?E-None really. But that's what makes the way we deal with the press so important. Our job is to make sure that journalists always have a very clear understanding of what the company is trying to do .Maintaining good relationships with the press is a very important part of the job. In PR you have to build long-term relationships with journalists because you work with them on a regular basis and trust is absolutely essential.Listening 2J-When Skoda re-launched its brand here in 1995, it would be fair to say that the company had a genuine image problem. How big a challenge was this for the PR Department?E-Unfortunately, Skoda was misunderstood by the UK public at the time. There used to be a lot of boring old jokes about Skoda cars. But that was because of people’s misconceptions about the quality of central European engineering. The strange thing is that the reality was actually quite different.J-In what way?E-Well, central Europe had always been a centre of engineering excellence. However, from the start of the communist era in 1948it had to develop on its own without the benefit of outside influence and up-to-date technology.J-So how did you go about communicating this reality to the public? E-When we re-entered the UK marketplace with a new model, the Felicia, in 1995, we put a huge emphasis on advertising, everything from national advertising to point-of-sale material in the showrooms. This was repeated with the arrival of the Octavia in 1998. our overall aim was to communicate the quality of Skoda. J-And what role did the PR Department play?E-Well, regardless of how successful and effective advertising is, the public is always aware that the company has complete control over the message and content of the advert. However, when the public reads positive things in their favourite magazine or newspaper, it’s the journalist’s own comment and therefore much more powerful because it isn’t influenced by the organization. So, our job was to communicate the quality of Skoda to the motoring press.J-Having seen the very positive press the company now enjoys, you obviously managed to do that, but how?E-One of the first press events we arranged was a trip to see the manufacturing plant in the Czech Republic. We took almost 100 journalists with us to show them just how good the facility was. We organized a similar trip the following year to see the new Octavia plant, which is one of the most modern in the world. These trips really changed people’s attitudes.J-Well, you certainly won over the press. But what kind of feedback have you had from the public?E-Well, Skoda recently came top of a major consumer magazine’s annua l survey of car owners. It’s the biggest customer satisfaction survey of its kind in the UK, based on over 40000 car owners. The results of the survey made the evening news on national TV, so I guess the public has changed its mind about the quality of central European engineering. But the real indication of our success is the record growth in sales since 1995.J-The success you’ve had in dramatically changing the company’s image in the UK must give you a great deal of personal satisfaction.E-Yes, it does. I think I’m very lucky at Skoda. Working with a small team means a lot of personal responsibility. And that’sthe real enjoyment for me. Seeing my ideas having a clear effect on the forward direction of the brand. It’s down to me to sort out any problems, so when things go well, I really do feel I’m making an important contribution ot the success of the company. And that’s an incredibly satisfying feeling.新编剑桥商务英语中级学生用书 Unit4AUnit 4a. Brand power1. the thing is, when you buy a car, you’re spending a l ot of money so you want to get excited about what you’rebuying .reliability and after-sales service are all very important ,but they’re not exactly exciting ,are they? I want my car to say something about me. I want something which looks sporty and attrac ts attention. I don’t mind paying that bit extra for something that makes me look good.2 .a lot of my friends have got e-mail so I wanted to buy a computer,I just didn’t know much about them, and I found that all that information you get about performance and so on is tally confusing. And then I saw that advert on TV with those new computers .it went to a computer superstore .had a look at one and bought it straightway.3. I thought buying a mobile phone would be easy. But it wasn’t .you ask how much they cost and you get all this stuff about monthly service contracts and different tariffs at different times of day. It’s almost impossible to work out how much they actually cost! Anyway, I worked out that the best deal for me was a one-year all-inclusive pa ckage. So that’s what I bought.4. I used to think that one refrigerator was pretty much like any other. But then I saw this TV program about how much energy kitchen appliances use. Fridges are the worst, apparently. That’s because they’re on all the time so they’re really bad for the ozone layer-all those CFC gases or whatever they call them. So, I decided to get a fridge that doesn’t give off lots of harmful gases. And it’s cheaper to run as well.5. it’s not even a particularly well known make of video r ecorder but I had one of them before which I was really happy with. I didn’t have much money when I bought the first one so I just get the cheapest one I could find. But it was great. It lasted years and I never had any problems with it .so, of course, I decided to buy the same brand again. I mean, a friend of mine recently bought a really well-known make and it’s been back to the shop twice already.新编剑桥商务英语中级学生用书 Unit3B Cash FlowB:so,steve,how ‘s the cash flow situation ?any better?St:not really,no.the more we sell ,the less cash we seem to have. B:yes,I know.it’s called over-trading.you’re going to have to figure our a quicker way of turning those sales into cash. St:but now ,Barbara?that’s the question.B:well,did you think any more about offering early settlement discountSt:oh,yeah,we talked to most of our customers about it.they sounded quite interested.it seems that if we offered a1%dicount .about half our customers would pay in ten days. B:well,that would make a big difference to cash flow.St:but if we offer 2%,three quarters of our customers will pay within ten daysB:that’s great.so why don’t you do it?St:oh come on,Barbara.our margins are small enough already.i don’t see how we can afford to offer discounts.if we gave a 2%discount ,we’d lose thousands of dollars every year.B:do you know how much exactly?St:well ,on average monthly sales of $25,000,it’d cost us over four and a half thousand a year.B:what if you offered 1% and half your customers used it?St:well.that’d cost us about 1,500 a year.that’s a lot of money.barbara.B:but don’t forget your fianancing costs.steve.financing your cash flow gap means you’re paying the bank almos t $3000 a year in interests.i worked out that if you offered the1%discount ,you’d save almost a thousand on financing costs. St:so that you’re saying is the real cost of the discount would only be $500 more?B:that’s right.and your cashi flow for the mont h would increase by over $8000.and with the 2%discount ,you’d have an extra 16000 a month.St:wow.that much?we could really use that extra cash.steve. B:hmm.i still think 2% is too much.St:then why don’t we offer 1%?B:mmm Barbara?St:well,it’s not my decision.but if I were you steve.i’d really think very seriously about offering an early settlement discount. B:ok.ok .i get the point.if it really can make that big difference .we’ll give it a try.新编剑桥商务英语中级学生用书 Unit2AUnit 2A entertaining a clientListening 11. Fine, thanks .I’m glad you managed to find me somewhere so near the office. That makes things so much easier in the morning. But I have to say, the bed was so hard I didn’t get to sleep till two this morning.2. Pretty awful, actually .there was one delay after another and then I got stopped at customers .and apparently. My luggage is somewhere between here and Cape Town.3. Wonderful. I’m really enjoying it here and the people are so friendly .I’ll definitely come back for a holiday. But I’ll need a week at least next time.actually.I wouldn’t mind living here for a while.4. Well. I thought it was pretty good from our point of view, butI can see that some people might not be so happy .still; we got through quite a lot and made some progress. But I still think we’re a long way from a decision.Listening 2S1=Speaker 1 S2=Speaker 2S1 so. What did you think of the food?S2 ok.but it was a bit too heavy for me.acutally, given a choice, I’d have preferred a salad.S1 salad?S2 oh.yes.i don’t really eat meat.S1 what do you have at home? You’re not a vegetarian, are you? S2 well, I’m not. Bu t my wife is.S1 oh.really?S2 oh.yes.i haven’t had meat at home for years.S1 don’t you miss it?S2 sometimes .but then I go and have a secret steak.新编剑桥商务英语中级学生用书 Unit1BListening 1Call 1Hello Frida.This is Margaret Brock here. It’s 9.30 on Wednesday morning. I’m ringing about the half-year sales report. Could you send me a copy of your department’s figures, please? I’m in Helsinki until Friday. Thanks very much .bye.Call 2This is Frank Larsen from Scandinavian conference in Copenhagen. I’m ringing to tell you that this year’s Danishtelecommunications trade fair’s taking place in the week of November 22.if you’d like some complimentary tickets, pl ease let me know how many you’ll need. Please call me on 0045 33 346 766.thank you .byeCall 3Hi Frida .it Sue Mellor. How are you? I hope you’re not too busy at the moment. I wanted to talk to you about my visit next month. You know we’d talk about the 13th? Well, I ’m afraid it’s not going to work out because of deadlines here. I don’t suppose we could put it back a week or so, could we? Give me a ring and let me know. Thanks.Call 4Hi Frida .its Colin. I’m on my mobile because I’m traveling to a meeting with a client but I need to talk to you urgently so could you call me on 0486 772 444? It’s my mobile number. I need to talk to you about that contract we’re trying to get in Helsinki because the customer accepted our proposal and I need to know whether it’s all right if I just go ahead and sign the contracts or whether you want to get involved, as well. Could you get back to me ASAP? Thanks.Call 5Hello Frida.it’s Steve Montgomery here. I got your proposal for the product launch and I’ve finally manage d to get a look at it .it looks OK.but I think there could still be one or two minor problems with it. I think the time schedule looks a bit on the optimistic side, as well. I’ve got a couple of suggestions, which I’ll get off to you today. Let me know what you think, ok? Bye.Listening 2Conversation 1T =Tom F=FridaT Good afternoon. Scandinavian conference.F Good afternoon. Could I speak to Frank Larsen, please?T I’m afraid he’s not here today. Can I help you?F I’m ringing about the Danish Telecommun ications Trade Fair.Mr Larsen phoned to offer me some tickets and he asked me to let him know how many I’d need.T well. I can send you the tickets. That’s no problem. I’ll just need your name and address.F right. Its Fida Adersson from Sanderlin.the address is Torshamnsgatan.S-126 25 Stockholm.T so, that’s frida andersson at Torshamnsgatan. S-126 25 .ok.how many tickets do you need?F Three, please.T and which days would you like them for?F just for Tuesday 23 November, please.T and could I have the other names for the tickets?F I’m afraid I can only confirm two names at the moment. Kati Gersel and myself.T Could you please spell Gersel.please?F yes. That’s G-E-R-S-E-L.T right .I’ll put the tickets in the post day.F Thanks very much .bye.T thank you for calling .goodbye.Conversation 2R=Receptionist F=FridaR Good afternoon. Can I help you?F Good afternoon. Could I speak to Sue Mellor, please?R may I ask who’s calling?F its frida Andersson from head office.R one moment, please.i’ll put you thought.F hello?R hello?F I’m afraid she’s not in her office at the moment. Can I take a message?R yes. Could you tell her that I got her message and I’ve cancelled our meeting on the 13th.but I’m not available the following week, so I suggest meeting on 27 November.F ok.so, that’s frida andersson form head office. The meeting on the 13th is cancelled and you suggest meeting on 27 November instead.R that’s right. And could she call me to confirm the date?F ok.i’ll give the message and she’ll get back to you as soon as possible.R thanks you.F oh.does she have your number?R yes.she does.F ok.thanks for calling.R thanks. Bye.。
新编剑桥商务英语中级(第三版)答案.doc
第一单元P7 READING (5) 1,open your mind 2 plan for disaster 3 get organized 4 set your limits 5 put pen to pap er 6 don’t feel guilty 7 twobecome oneP9 GRAMMAR (5)1 need2 communicate3 have escaped4 have been working5 have been6 am working7 answerP9 (SPEAKING)Writing第六题work in pairs.中有可能选择其中一个话题进行作文。
P10 READING (4) AACCBABCAC第二单元P16 READING (4) →BACBCP18 GAMMAR(4) 1 began 2.trademarked 3.became 4.has been 5.has been work ing 6.has been 7.took partP19GAMMAR(5)1.havebeenworking2.joined3.havehad4.havebeenconsidering5.hasexpandedpleted7.have been studying8.has agreedP23第三单元WRITINGA MEMOP27 READING(3) unch 2.charge 3.fee 4.growth 5.concept 6.branch out P27 Writing（6.work in pairs.中有可能选择其中一个话题进行作文。
）P29 GRAMMAR(6) 1.’ll call 2.won’t rise 3.’re running 4.’m going to h ave5.’leaves6.will be opening7.will have started8.going to leave9.’ll be receiving第六单元P57 SPEAKING 6问答题(答案没有找到，自主发挥)P58 GRAMMAR（1）1. ’s employed2.must have been asked3.is hoped 4 are being made 5to be looked at6were taken on7 ’ll be firedGRAMMAR(3)1.will be given 2.is being reviewed 3.have been offered 4.was set up 5.will be given 6.to be look7.is hoped 8.have been delayedP59 GRAMMAR（5）1.to assess2.was unfairly dismissed3.was followed4.has be en found5.had failed6.isreported 7.gave 8.was dismissed 9.appears 10.is recommended 11 .should be carried 12.will helpP61 READING (2) →BFDAECP62 1翻译（可能从着5篇短文中出）第七单元P66 READING(3) BCBDP69 GRAMMAR (6) 1.bad 2.most 3.most enjoyable 4.more 5.than 6.better 7.as 8.betterP70 READING(2)→BADCD BCABA BDBCCMemo例文To: All StaffFrom: (name of student)Date:4,julySubject: Parental LeaveFurther to our previous meeting ,I am pleased tocomfirm that parental leave for fathers has been extended tothree weeks .The new system will come into operation as from 4thSEPTEMBER. May I remind you that yourmanagers will require one month’s notice?。
新编剑桥商务英语中级学生用书
Unit 1a Teamworktoiletries：n.化品厂、清、化用品公司major brands ：主品牌expatriate：n. 民，放弃本国国籍的人 [eks ?p?trieit]creative thinking：新思a survival course：生计技巧培程profile ：n. 介，小，概略，面，面像，廓，外形 [ ?pr ?ufail]simulation：n.模，模拟 [ ?simju ?lei ? ?n]go for profit：追求利 [ ?pr ? fit]behind schedule：度落伍于划stick to the schedule：格按划行Unit 1b Communicationexceed： v.超越，，（在数目、量上）突出、先 [ik ?si:d]over-estimate ：vt.高的估manageable：adj.便于管理 [ ?m?nid??bl]understate：vt.描淡写的，很有制的述或表达，少、少（数据等）[ ??nd??steit] seminar ：n.研会，会，研小[ ?seminɑ:]management：n. （企机关的）管理人，（企等的）管理、，（与人交往的）手段follow-up evaluation：后估 [i ?v?lju ?ei ? ?n]complimentary ticket：免送的票，待券 [ ?k? mpli ?ment?ri]Self-study and Exam practicehave everything to do with：与⋯关系亲密curriculum vitae：个人、履，称 CV[k ??rikjul ?m]human factor ：要素Unit 2a Entertainingcustomer satisfaction form：客意、状况卷表questionnaire ：n. 表，卷 [ ?kwesti ??n??]criterion ： n. （批、判断等的）准、准[krai ?ti ?ri ?n] →【pl. 】criteria atmosphere：n. 氛，大气，大气，空气attentiveness ：n. 殷勤、周祥value for money：n.物有所程度，合算，花得enhance：vt.提高，增添，加[in ?hɑ:ns]cater ： v. 供给食及服mezzanine： n.（尤指介于一与二之的）中楼corporate :a.社的，法人的[ ?k? :p ?rit] corporation : n. cooperate: vi.合作，配合，助[k ?u?? p?reit] cooperation reasonable prices：合理的价钱interior design：室内装饰[in ?ti ?ri ?]公司： n.合作group dining：体用餐catering requirement：餐要求tour groups：旅行corporate events：公司交际活wine tastings：品酒会steak ：n. 牛排 [steik]company presentations ：公司告会 [ ?prez ?n?tei ? ?n]business trip ：公旅行vegetarian ：n. 素食者 a. 素食者的，只有蔬菜的 [ ?ved?i ?t ? ?ri ?n]evolve ： v. 逐展或达成，演，演化[i ?v? lv]evolution: n.演，化，展 [?i:v ??lu: ? ?n]pride ourselves on/upon：⋯感觉傲to cater for：供给餐服，招待gently ： adv. 地，当心地strive ： vi.得⋯而努力斗，追求 [straiv]distinctive：adj. 独出心裁的 , 有特点的 [dis ?ti ?ktiv]memorable： adj.忘的，得念的，得的[ ?mem?r ?bl]Unit 2b Corporate hospitalitycorporate hospital：商招待，企交际tip ：n. 技巧，，忠告be in need of：需要social setting：交际合poor timing：不合事宜timing：n. 机trade fair ：洽会，商品交易会fair: n.市集teenage ：adj. 青少年的prospect ：n. 可能的、潜伏的客，情景，风景，远景，前程，有希望的候人[ ?pr ? spekt] hook：n. 子，吸引人趣或注意力的方式v. 住，挂住，吊住a fact-finding mission：状况，地观察 [ ?mi? ?n] n.使命，任，代表，使substantial：adj. 重要的，有影响的，固的，大量的，的，大概上的[s ?b?st?n ? ?l] fortune: n.好运，时机，机，命运，前程，，大的富[ ?f ? :t ??n] fortunately：adv. 好运的 [ ?f ? :t? ?nit]sociable ：adj.好交的，喜与人交往的，平和的[ ?s?u??bl]rugby ：n. （英式）橄球 [ ?r ?ɡbi]intimate：adj.密的，个人的，个人的（心里深的）；n.至交，好友[ ?intimit]vt. 表示，表示 [ ?intimeit] :He intimated his wishes with a slight nod of his head. purposeful ：adj. 有清楚目的，有明确目的，坚决的，定的chit-chat：n.（非正式）聊天，disposal ：n.弃，理，消除，摆列，部署[dis ?p?uz?l]→v. disposelie in⋯：（原由、趣、答案等）在于⋯stand around ：站着add up to ：等于，意味着，明，共达，whisper into his ear：在某人耳低声in terms of ：从⋯的角度来看，就⋯而言in due course：到必定的候 , 没多久in due time: 及地 , 适地 , 按地Self-study and Exam practicecontinental breakfast：欧式早饭 [ ?k? nti ?nent ?l]bilingual applicants：拥有双能力的申者 [bai ?li ? ɡw?l]end-of-year party：年聚会job advertisement ：招工广告marketing secretary：部秘. （Personal Assistant）：个人助理administrative support：行政管理上的支持secretarial skills：文秘技术up-to-date information technology：最新的信息技communications skills：交流能力，交技术science marketing assistant：科技助理an internal recruitment policy：内部招工政策 [ri ?kru:tm ?nt] n.征募新兵，充official working hours：正式的工作long-term employment：期聘用production manager：生理work overtime：加班take legal action against：⋯提出settle the dispute：解决 [dis?pju:t]. ，争，争端secretarial and administrative staff：文秘及行政人unforeseen circumstances：以料的状况meet agreed delivery dates：按定的日期准送place your order with：向⋯定outlet ： n. 代店，店，出口，出路，泄门路 [ ?autlet]legal advisers：法律established customers：老客（ a. 已定制的，已确立的）bring ⋯up：把⋯提出来give ⋯priority：先考，理某事 [prai ?? riti]a backlog of orders：的[ ?b?kl ?ɡ]（n.未之事）at one ’s disposal：由⋯自由支配on⋯basis ：在⋯基上look forward to sth.：期盼，期望value for money：物有所an overview of⋯：⋯的概括 [ ??uv?vju:] （n. ，概，概括）call in ：来，叫⋯来，来，找来 call by: <非正 >道postpone till/until⋯推到某个 [ ?p?ust ?p?un]Unit 2 Customersre-organise：n.改，改loan ：vt. 借出 n.行款[l ?un]forecast ： vt. n.，venture ： n. 目 v. 冒 . Nothing venture ,nothing have.不入虎穴焉得虎子。
新编剑桥商务英语(bec)学生用书中级第3版
新编剑桥商务英语(bec)学生用书中级第3版全文共10篇示例，供读者参考篇1Hi there! Today I'm gonna tell you about the new Cambridge Business English Certificate (BEC) Student Book for Intermediate level 3rd edition. It's super cool and helpful for learning English for business.In this book, you'll learn lots of useful phrases and vocabulary for different situations in the business world. For example, how to give a presentation, how to negotiate a deal, or how to write a formal email. It's gonna make you feel like a real pro in no time!There are also lots of fun activities and exercises to help you practice your English skills. You can do role plays, group discussions, and even play games to test your knowledge. It's like learning while having fun!The best part is that this book is designed to help you pass the BEC exam with flying colors. It covers all the topics and skills you need to know, so you'll be well-prepared when the timecomes to take the test. Plus, there are practice exams and tips to help you ace it!So if you wanna improve your English for business and get that fancy certificate, the new Cambridge BEC Student Book is the way to go. Trust me, you won't regret it! Happy learning!篇2Title: My Adventures in Learning Business EnglishHi everyone! My name is Amy, and I want to tell you all about my exciting journey learning Business English with the new edition of the Cambridge Business English Certificate (BEC) Intermediate book.First of all, let me tell you a bit about what Business English is all about. It's a special kind of English that's used in workplaces and business settings. I think it's really cool to learn because it can help you communicate better with people from all around the world!In the BEC book, we learned all kinds of useful things like how to write professional emails, make phone calls, and hold meetings in English. There are also lots of vocabulary words related to business like "company, customer, and profit". It's likelearning a secret language that only people working in business know!One of my favorite parts of the book is the speaking exercises. We get to practice talking about different business topics with our classmates, and it's so much fun trying to sound like a real business person. Sometimes we even have pretend interviews where we have to talk about our work experience and skills – it's like acting in a play!Another cool thing about the book is that it has lots ofreal-life business situations that we can learn from. For example, there was a story about a company that had to deal with a difficult customer, and we had to figure out how to solve the problem. It's like being a detective and using our English skills to crack the case!Overall, learning Business English with the new BEC book has been a fantastic adventure. I feel more confident speaking English, and I know that I'll be ready to take on any business challenge that comes my way. I can't wait to keep learning and growing with my classmates – who knows what exciting opportunities await us in the business world!篇3Hello everyone! Today I want to talk about the new edition of the Cambridge Business English Certificate (BEC) textbook for intermediate students. It's super cool and I can't wait to tell you all about it!First of all, the new edition of the textbook is packed with more interesting and relevant topics for us to learn. There are lots of fun activities and exercises that help us practice our listening, speaking, reading, and writing skills. It's like playing games while learning English!The textbook also has a great new layout with colorful pictures and illustrations that make it more fun to read and study. It's like a comic book, but with English learning inside!What I love most about the new textbook is that it covers all aspects of business English, from writing emails to making presentations. We can learn how to communicate effectively in meetings, negotiate deals, and even talk about global business trends. It's like getting a crash course in business English!I also really like the new vocabulary and grammar sections in the textbook. They are easy to understand and remember, and they help me improve my English skills quickly. I can now impress my teachers and classmates with my knowledge of business English terms and phrases.Overall, I think the new edition of the Cambridge BEC textbook is awesome and I'm excited to continue using it to improve my English skills. I hope you guys will enjoy it as much as I do! Happy studying!篇4Hey guys, have you heard about the new Cambridge Business English Certificate (BEC) book for intermediate level? It's super cool and full of interesting stuff to help us learn English for business! Let me tell you all about it.First of all, the book is really easy to follow and understand. It's got lots of pictures and examples to help us learn new words and phrases. The topics are all about business, like meetings, negotiations, and presentations. This will really help us when we grow up and have jobs!The best part is that there are lots of fun exercises to do in the book. We can practice speaking, writing, listening, and reading in English. There are even some games and puzzles to help us remember what we learn. It's way better than just studying from a boring old textbook!And guess what? The book also comes with a CD so we can listen to native English speakers talking. This will help us improveour listening skills and understand different accents. Plus, there are practice tests at the end of each unit to see how much we've learned. It's like a little challenge for us!I can't wait to start using this book with my friends. We're going to have so much fun learning English for business together. Who knows, maybe we'll even become super successful entrepreneurs one day! I'm so excited to get started, are you guys ready too? Let's do this!篇5Hi guys! Today I want to talk about the new edition of the Cambridge Business English Certificate (BEC) textbook for intermediate level students.The new book is super cool because it has lots of fun and interesting activities to help you learn English for business. There are games, puzzles, and even role-plays that make studying English more fun and engaging.One of the best things about this book is that it covers all the important topics you need to know for business English, like meetings, negotiations, presentations, and emails. You'll learn how to communicate effectively in different business situations and improve your vocabulary and grammar at the same time.Another awesome thing about the new BEC textbook is that it comes with a CD-ROM full of audio and video materials to help you practice listening and speaking skills. You can listen to native speakers and imitate their pronunciation, which is super helpful for improving your English.Overall, I really love the new edition of the Cambridge Business English Certificate textbook for intermediate students. It's fun, interactive, and most importantly, it will help you become more confident in using English for business purposes. So, grab a copy of the book and start improving your business English skills today! Good luck!篇6Once upon a time, there was a student named Lily who wanted to learn Business English because she heard it could help her find a good job when she grew up. So she got a book called "Cambridge Business English Certificate (BEC) Student's Book Intermediate 3rd Edition" from the library and started studying.The book had lots of fun activities and exercises to help her learn. There were listening exercises where Lily had to listen to conversations between people in a business setting and answer questions about what they said. There were also readingpassages about different business topics like marketing, finance, and international trade.Lily's favorite part of the book was the speaking activities. She got to practice speaking English with her friends and classmates, pretending to be in a meeting or negotiating a deal. It was so much fun and it helped her feel more confident in her English speaking skills.As Lily worked her way through the book, she learned lots of new vocabulary and grammar rules that she could use in a business setting. She also practiced writing emails and reports, which she knew would be important skills to have in the future.After a few months of studying with the book, Lily felt more confident in her abilities to speak English in a business setting. She even decided to take the BEC exam to get a certificate to show future employers that she was fluent in Business English.Thanks to the "Cambridge Business English Certificate (BEC) Student's Book Intermediate 3rd Edition," Lily was well on her way to achieving her dream of finding a great job in the business world.篇7Hi guys, today I want to tell you about the new edition of the Cambridge Business English Certificate (BEC) textbook for intermediate students. It's super cool and has a lot of fun and useful stuff in it!First of all, the book is really colorful and full of pictures, which makes it easy to understand. The chapters are divided into different topics like meetings, negotiations, and telephoning, so you can learn all the important business English skills step by step.There are also lots of activities and exercises in the book to help you practice what you've learned. You can listen to dialogues, answer questions, and even role-play different business situations with your friends. It's like playing a game while learning English!One of the best things about this book is that it includes real-life business examples and case studies. You can read about successful companies and how they use English in their daily operations. It's really inspiring and makes you feel like you can do anything with your English skills!And don't forget about the online resources that come with the book. You can access extra practice exercises, quizzes, andeven videos to improve your listening skills. Plus, there are interactive games and activities to make learning even more fun!So, if you want to boost your English and get ready for a future career in business, check out the new edition of the Cambridge BEC textbook. It's the perfect way to learn English while having a great time!篇8Hello everyone, I'm so excited to tell you about the new edition of the Cambridge Business English Certificate (BEC) student book for intermediate level! It's super cool and I can't wait to share all the awesome stuff with you.First of all, let me introduce you to the new features in this edition. There are fun and interactive exercises to help you practice your English skills, like listening, speaking, reading, and writing. Plus, there are lots of real-life business scenarios to help you understand how to use English in the workplace. It's like a real adventure!One of my favorite parts of the new edition is the vocabulary section. It's full of cool words and phrases that you can use in meetings, presentations, and emails. You'll sound like aprofessional in no time! And don't worry, there are lots of practice activities to help you remember everything.Another cool thing about this book is the grammar section. It makes learning grammar fun and easy, with clear explanations and lots of examples. You'll be a grammar guru in no time!And last but not least, there are lots of tips and tricks to help you prepare for the exam. You'll learn how to manage your time, stay calm under pressure, and show off your English skills with confidence. It's like having a superpower!So, if you're ready to level up your English and become a business superstar, check out the new edition of the Cambridge BEC student book for intermediate level. It's awesome, it's fun, and it's perfect for you! Let's do this!篇9Hey guys, have you ever heard of the Cambridge Business English Certificate (BEC)? It's like a super cool test that shows your English skills for work. And guess what? I just got the newest edition of the intermediate level book!In this book, you'll learn all kinds of helpful stuff for doing business in English. Like how to write emails, make phone calls,and have meetings with people from all over the world. It's so important to be able to communicate well in English when you're working, right?One of the things I really like about this book is that it has lots of fun activities and games to help you practice your English. There are also tips and tricks for improving your speaking, listening, reading, and writing skills. It's like a fun English adventure!I also learned about different types of businesses and how they work. Did you know there are big companies called multinationals that do business in lots of countries? And there are also small businesses run by just a few people. It's really interesting to learn about all the different ways people do business.So if you want to level up your English and be a pro at doing business in English, you should totally check out the new edition of the Cambridge BEC book. It's awesome and super helpful. Let's rock our English skills together!篇10Hey guys, today let's talk about the Cambridge Business English Certificate (BEC) Intermediate 3rd Edition book! It's supercool and can help us learn lots of useful English for business. So let's dive in and explore what this book is all about!First of all, the BEC Intermediate 3rd Edition book is designed for students who already have a good grasp of English, but want to improve their skills specifically for business situations. It covers topics like meetings, negotiations, presentations, and writing business emails. By studying this book, we can become more confident and effective communicators in the workplace.One of the best things about this book is that it includes lots of practical exercises and examples that are relevant to real-life business scenarios. This helps us see how the English we learn in the book can be applied in the workplace. Plus, there are lots of quizzes and activities to test our understanding and help us remember what we've learned.Another cool feature of the BEC Intermediate 3rd Edition book is that it provides opportunities for us to practice our speaking skills through role-plays and group discussions. This can be a fun way to improve our fluency and confidence when speaking English in a business setting.In conclusion, the Cambridge Business English Certificate (BEC) Intermediate 3rd Edition book is a great resource forstudents who want to take their English language skills to the next level in a business context. With its practical exercises, relevant examples, and opportunities for speaking practice, it can help us become more proficient and successful communicators in the workplace. Let's study hard and make the most of this awesome book!。
新编剑桥商务英语中级第三部课本阅读原题与答案
Agree in writing arrangements for holidays, parental leave, retirement, etc. everyone should know where they stand from the beginning.
(3) __G__e_t_o_r_g_a__n_iz__e_d____
Plan the system for handing work over carefully and play to each other’s different strengths. Delegate the workload according to each other’s particular skills and qualities.
(2) __P__la_n__f_o_r__d_is_a__s_te__r__
Always discuss the worst-case scenarios. When Margaret Mills, a teacher, lost her jobshare partner because of a family illness, a return to full-time work seemed inevitable. ‘We had been over-optimistic. I did manage to find someone else who fitted in with me, but I was very lucky.
Clients may not like having to deal with two people working closely together. As Savage says: ‘A job-share should be like a marriage--- one voice, one unit.’
剑桥商务英语第三版答案
剑桥商务英语第三版答案【篇一：新编剑桥商务英语(bec 第三版中级)module 1】txt>1.1 business topic ways of working 商务话题篇工作方式1) vocabulary: different ways of working (15 mins)regular hours正常工作时间flexible (working) hours/flex(i)time 弹性工作时间teleworking n.电子办公；在家中上班job-share v. / n.分担工作；工作分担制shift work 轮班工作，倒班制temping n 当临时工，任临时雇员specialist advice 专业咨询〔指将职工分成不同的班次，以便他们能共用一间办公室，一张办公桌和一台电脑〕office gossip 办公室小道消息，办公室飞短流长office news办公室新闻credit n.赞扬，功绩managing director 总裁，总经理〔美英chiefexecutive/president〕 brainpower n. 智能worst-case adj. 做最坏打算的，为最坏情况的，为最不利条件的scenario n. 事态，局面full-time adj. 全日制的delegate v. 授权，分派工作availability n. 利用〔或获得的〕可能性，可以利用的人〔物〕，人员、物资保证parental leave育儿假，照顾新生儿女假daily log 日志voice mail 语音信箱，语音邮件self-organization n. 自我组织能力1. how do you work most effectively? by working…regular hours/flexible hours? in a team/on your own?from home/ in an office? for a boss/as your own boss?参考词语和表达：routine type of person 按部就班的人have flexible management of time and work 灵活安排自己的时间和工作get support from each other相互支持co-operate with each other 相互合作share ideas 交流想法learn from other people’s strong points 学他人所长working in a team needs to have good interpersonal skills and is not necessarily efficiently.在团队工作需要有很好的人际交往技能，不一定效率就高can be more concentrated and thus more efficient in an office在办公室更容易集中精力因此也更有效率 have more flexibility 享有更多的灵活度feel more relaxed 感觉更轻松a dependent type of person and never make decisions myself 性格依赖，不喜欢自己拿主意an independent type of person and would like to make decisions myself性格独立，喜欢自己做决定don’t want to work under someone不想在别人手下工作5. reading: how to job-shareget organizedset your limits put pen to papertwo become one 安排有序规定限度签订协议合二为一open your mind plan for disaster find the perfect partner don’t feel guilty 敞开心胸/开拓视野有备无患理想搭档勿感内疚1. share credit and blame 分担成绩与过失，意译“功过与共”2. flexecutive 经营内容蕴含其中的公司名flexible与executive两词复合而成“弹性经营管理”。
剑桥商务英语第三版答案
剑桥商务英语第三版答案剑桥商务英语第三版答案【篇一：新编剑桥商务英语(bec 第三版中级)module 1】txt>1.1 business topic ways of working 商务话题篇工作方式1) vocabulary: different ways of working (15 mins)regular hours正常工作时间flexible (working) hours/flex(i)time 弹性工作时间freelance n.自由职业teleworking n.电子办公；在家中上班job-share v. / n.分担工作；工作分担制job-sharing n.分担工作job-sharer n.与人分担工作的人shift work 轮班工作，倒班制temping n 当临时工，任临时雇员consultancy n.咨询公司specialist advice 专业咨询hotdesking (hot-desking) n.办公桌轮用（指将职工分成不同的班次，以便他们能共用一间办公室，一张办公桌和一台电脑）office gossip 办公室小道消息，办公室飞短流长office news办公室新闻credit n.赞扬，功劳managing director 总裁，总经理（美英chiefexecutive/president） brainpower n. 智能worst-case adj. 做最坏打算的，为最坏情况的，为最不利条件的scenario n. 事态，局面full-time adj. 全日制的delegate v. 授权，分派工作availability n. 利用（或获得的）可能性，可以利用的人（物），人员、物资保证parental leave育儿假，照顾新生儿女假distractions n.让人注意力分散的事物contact n. 人脉，有影响力的熟人，有用的社会关系 case-load n.工作量daily log 日志voice mail 语音信箱，语音邮件self-organization n. 自我组织能力disruptive a.造成混乱的1. how do you work most effectively? by working…regular hours/flexible hours? in a team/on your own?from home/ in an office? for a boss/as your own boss?参考词语和表达：routine type of person 按部就班的人have flexible management of time and work 灵活安排自己的时间和工作get support from each other相互支持co-operate with each other 相互合作share ideas 交流想法learn from other people’s strong points 学他人所长working in a team needs to have good interpersonal skills and is not necessarily efficiently.在团队工作需要有很好的人际交往技能，不一定效率就高can be more concentrated and thus more efficient in an office 在办公室更容易集中精力因此也更有效率 have more flexibility 享有更多的灵活度feel more relaxed 感觉更轻松a dependent type of person and never make decisions myself性格依赖，不喜欢自己拿主意an independent type of person and would like to make decisions myself性格独立，喜欢自己做决定don’t want to work under someone不想在别人手下工作5. reading: how to job-shareget organizedset your limits put pen to papertwo become one 安排有序规定限度签订协议合二为一open your mind plan for disaster find the perfect partner don’t feel gui lty 敞开心胸/开拓视野有备无患理想搭档勿感内疚1. share credit and blame 分担成绩与过失，意译“功过与共”2. flexecutive 经营内容蕴含其中的公司名flexible与executive 两词复合而成“弹性经营管理”。
剑桥商务英语第三版答案
剑桥商务英语第三版答案【篇一：新编剑桥商务英语(bec 第三版中级)module 1】txt>1.1 business topic ways of working 商务话题篇工作方式1) vocabulary: different ways of working (15 mins)regular hours正常工作时间flexible (working) hours/flex(i)time 弹性工作时间teleworking n.电子办公；在家中上班job-share v. / n.分担工作；工作分担制shift work 轮班工作，倒班制temping n 当临时工，任临时雇员specialist advice 专业咨询〔指将职工分成不同的班次，以便他们能共用一间办公室，一张办公桌和一台电脑〕office gossip 办公室小道消息，办公室飞短流长office news办公室新闻credit n.赞扬，功绩managing director 总裁，总经理〔美英chiefexecutive/president〕 brainpower n. 智能worst-case adj. 做最坏打算的，为最坏情况的，为最不利条件的scenario n. 事态，局面full-time adj. 全日制的delegate v. 授权，分派工作availability n. 利用〔或获得的〕可能性，可以利用的人〔物〕，人员、物资保证parental leave育儿假，照顾新生儿女假daily log 日志voice mail 语音信箱，语音邮件self-organization n. 自我组织能力1. how do you work most effectively? by working…regular hours/flexible hours? in a team/on your own?from home/ in an office? for a boss/as your own boss?参考词语和表达：routine type of person 按部就班的人have flexible management of time and work 灵活安排自己的时间和工作get support from each other相互支持co-operate with each other 相互合作share ideas 交流想法learn from other people’s strong points 学他人所长working in a team needs to have good interpersonal skills and is not necessarily efficiently.在团队工作需要有很好的人际交往技能，不一定效率就高can be more concentrated and thus more efficient in an office在办公室更容易集中精力因此也更有效率 have more flexibility 享有更多的灵活度feel more relaxed 感觉更轻松a dependent type of person and never make decisions myself 性格依赖，不喜欢自己拿主意an independent type of person and would like to make decisions myself性格独立，喜欢自己做决定don’t want to work under someone不想在别人手下工作5. reading: how to job-shareget organizedset your limits put pen to papertwo become one 安排有序规定限度签订协议合二为一open your mind plan for disaster find the perfect partner don’t feel guilty 敞开心胸/开拓视野有备无患理想搭档勿感内疚1. share credit and blame 分担成绩与过失，意译“功过与共”2. flexecutive 经营内容蕴含其中的公司名flexible与executive两词复合而成“弹性经营管理”。
完整word版BEC中级第三版学生用书答案
Module I \bcabulaiy 2-0-B l-F 2・H3・A 4-G5-C 647-D 8 七P7 5. bopen your mind 2*p lau for disaster 3 • get engauized 4 -set your limits 5 - put pen to paper 6 - daft feel guilty P8 Listening2(1)7.00- get up, get tlic kids ready- 8 30 - take kids to school 9.00 - start work 10.00 -liavc luudi 1430-finish work(2) She 号 been with her curent employer since she left schoot but she 、been home - working for 5 years,(3) Sbe"b going to the office every day to meet visitors. 3・ 1-B 2-D 3・A 4-CP95- 1. need 2・ conuuuuicate 3. have escaped 4. lia'*c been working 5. have been 6 ・ am working 7. answer PIOI. work for involvedin. responaWe for,deal with, report to^ in charge of specialise in 4・LA m 1PH6.1・C 2・A 7,bD 2-1 P12-13 WRITING1.1) No, email and post-it note are not related to her work.2) Formal; memo and letterReasons; Tliey^Ve giving iufbnnatiou and replying to a customer with a coinplaint. The language uses quite long and fixed expressions.3) The memo is ''internal commuoication” because it was sent within the company.Evetyoue in the company received a copy ofit-4) Tlie memo uses the To / From / Date / Subject headings. It doeart require an openingsalutation line (Dear …)or closing salutation (Best …Yours ・••)• Memos often have only one paragraph.5) Tel. / asap / @ / RE2.1) I am writing to •…2/3) Furtlier to our previous meeting / With regard to your letter dated .... 4) how about5) I would like to apologise for 6) rvn sorry that … 7) we arepleased to 8) Unfortunately 9) Can you10) Do you want me to3.C J ・C ,B 6・A 7・B 8 C 9・A10. C3・D3・C 4-B4-J 5・A 6-E7・K 8-L9-F 10-G I PH11)May 1 remind you …12)Don" forget13)We look fbnvard to working wiili you ...14)See you soon15)Yours sincerely3.To: All staffFrom: [Kame of student]Date: 2严 JulySubject: Parental LeaveFurther to our previous meeting. I am pleased to confirm that parental leave for fathers has been extended to three weeks. The new system will come into operation as Hom 2,山 Scplcmbcr.My I lemiiid you that your iiiauageib will require ouemonth% notice?P14-151.A. Yes. I thiuk English …JB.... rill interested in marketiiis.C.Pm …D.ru like to work …E.Actually, Tin just finishing my deaee …F・ For about six vears.2丄0 2. C 3.E 4.B 5.D 6.A \F5 • The examiners asks about:-Ixisiuess ill your home town or couulry• present aud future changes in working life6.1) 1 suppose that2)call you repeat3)I think that4)In my op inion7,1)What kind of business is very* important in your home town?2)Do you think English will continue to be important for business in the future?3)Which technology has had the biggest effect on business in recent years?4)In what ways do you think working life will change in the next ten years?5)If you had a chdee of work training, what would it be? Why?6)How effective is selling over the phone?P16472.1) a company car2)flexible working hours3)parental leave4)an impressive job title5) a pension3.oppoiluuitics for pioiiioliou. training aiid staff cxvclopiucnt, a peusiou4.1)B 2) A 3)C 4)R 5) C5.1) take (Moloney'S couiuieuts) with a piueb of salt2)takes care of3)Take (Carde Palmer)4)took part in5)takes on6)takes seriouslyP18-191・ 1) How long have you been working for the company?2)When did you join (the company)?3)What was your first j 6b。
新编剑桥商务英语中级第三版答案
新编剑桥商务英语中级第三版答案【篇一：新编剑桥商务英语(中级)课文翻译】1、we wanna hold your hand 我们愿与你携手创业带着浓厚的经营意识，加上一些进取精神，再来瞧瞧，哈!你拥有了一家连锁店!如果想自己开店、大展身手却又苦于缺乏经验，同时又不想在这个充满风险的昙花一现的独立法人世界中立足，那么开家连锁店不失为一个明智之举。
然而你必须明白自己将从事何种性质的经营，这是至关重要的。
特许经营就是由一方(授予特许经营者)授权允许另一方(加盟特许经营者)使用其商标或商号，并使用其一揽子经营理念。
当然如果你下定决心，白手起家地单干，你随时可以从总店分离出去，另立门户，发展特许经营店。
阿齐尔说，想要设立特许经营店的新公司数目与日俱增。
“加入这个队伍的人数多得令人难以置信，他们年龄越来越小，投资越来越少，他们获得回报后进行更大的风险投资。
”如果能够募集到起步经费，开设自己的特许经营店，就为冒险家一展身手提供了理想机会2、not sold on sales相比之下，销售则意味着挨家挨户推销，进行不期而至的拜访或拨打不期而至的电话。
不过这完全是误导人的印象。
在英国，从事销售职业的人数比营销人员多出大约20万人。
其中部分原因是那些投身销售工作的人们意识到销售工作根本不像传言中说的那么可怕。
要点解析：(1) shake off its unglamorous image摆脱其乏味的形象。
shake off摆脱，例如：shake off responsibility摆脱责任。
(2) associations with something rather dishonest本意为“和某种不诚实守信的因素紧紧相联”，在这个语境中可以翻译为“与无商不奸的概念紧紧相联”。
unglamorous单调的，乏味的，例如：unglamorous environment单调的环境。
(3) retain an air of glamour 显得很风光，retain an air of 带着??的样子，例如retain an air of cheerfulness保持一种欢喜的样子。
新编剑桥商务英语中级第三部课本阅读原题与答案
(2) __P__la_n__f_o_r__d_is_a__s_te__r__
Always discuss the worst-case scenarios. When Margaret Mills, a teacher, lost her jobshare partner because of a family illness, a return to full-time work seemed inevitable. ‘We had been over-optimistic. I did manage to find someone else who fitted in with me, but I was very lucky.
2.1 Reading
Task 2
Is Working for Xerox Too Good to Be True?
Task 1: Read the following article. What benefits and incentives does the article mention for employees at Xerox?
新编剑桥商务英语中级学生用书
新编剑桥商务英语中级学生用书Unit 3AUnit 3a :ordering goodsA:Pronto,zanetti K:hello,antonellaA :yes K:hello?it’s korinna Kramer from otto in hamburg.A:oh,hi korinna.how are you?K:fine,thanks .i’m ringing about the skirts for the summer catalogue.A:oh yes.the cristi and faci skirts.did you speak to MR Hubner?K:yes,I did.we definitely want only the standard length only.rightA:ok.so that’s crist and faci in standard length only.rihgt.K: and have you spoken to the vendors about quantity yet?A:no,no t yet.i thought I’d wait until we knew what was happening about the lengths.K:do you think you could speak to them soon,though?we don’t have much time left before the deadline. A:no problem .i’ll call them this morning.and is it still only 400 pieces of e ach?K:yes,that’s right.A:OK.I’ll fax you as soon as I’ve spoken to them .K:that’s great.antonella.thanks for your help.A:that’s ok.i’ll speak to you later.K:great.i’ll expect your call then.bye.新编剑桥商务英语高级学生用书Unit 3BSo, what's it like actually doing business with the Chinese? Well, it's difficult to describe because in China there's still no commonly shared perception of what's reasonable or normal in international business, so standards and expectations vary widely from place to place. That's why, when you're doing business in China, it's imperative that you do extensive preparatory work. This means finding out about the particular company, industry, city or region where you're doing business and not just about the country as a whole. One of the first things to remember is that the Chinese find it most discourteous if you are late for meetings. It may be, of course, that your first meeting will be in your hotel, but if not, then allow plenty of time for the journey as in most Chinese cities the congestion is every bit as bad as in London. A good tip is to take a business card with the company's address written in Chinese to show the taxi driver. When you get there, you will be greeted by your host, usually a senior manager, and probably some of his or her staff. The visitors will then be ushered into the meeting room.The leader of your group will be expected to enter first and will generally be offered a seat beside the most senior Chinese person present. This person will usually chair the meeting and act as host and have a translator at his or her side. To begin with, all those present will swap business cards, in itself a very important ceremony, and there will be a short period of small talk. The host will then officially start proceedings with a 'brief introduction' to the Chinese enterprise and its activities. The host may then invite the visiting team to speak. Now at this point it's appropriate for the UK side to begin to make its case.Don't forget to warn your host beforehand if you wish to include any audio-visual aids during this presentation. It's also extremely important that your team should be able to answer any questions on any aspect of your business proposal, your own company and your international competitors.Following the meeting, the Chinese enterprise will probably arrange a special dinner for the UK guests. Small talk over dinner is essential for relationship-building. For most Chinese, the family counts above all else. It remains the dominant social and political unit in Chinese society so Chinese people will usually be very pleased to be asked about their children and their hopes for their children's future. In social relationships Chinese people almost always seek to preserve harmony and face. Hosts believe it is their duty to offer their visitors hospitality, even though the visitors themselves may much prefer a day off after intense negotiations. It's very common, for instance, for the host enterprise to organize sightseeing trips for its guests and it would, of course, be a discourtesy not to accept these invitations.新编剑桥商务英语高级学生用书Unit4AI = Interviewer J = Jan DunnI So Jan, why did BA decide to move to Waterside?J Well, we had a lot of people scattered about in a lot of different buildings. British Airways has been around a long time so we've inherited a lot of old offices and buildings. Leases were running out on a lot of key buildings on the Heathrow site and we decided that rather than try to renew them, it would make more sense for us financially to build a new building on this site. So although it was a ￡200m project, it was, in fact, a cost-effective move for BA.I But why such a radically different building? What was the main objective?J Well, we knew from opinion surveys that our work environment needed improving. When designing the building, we very much wanted to realise a vision which was team-based and spaced, one that involved bringing people together in an open working environment. We now have an excellent facility where people can meet and work anywhere in the building. And by centralizing our information and data, we can now work together much more effectively than before. We also looked at informality and ways of reducing hierarchy.I Such as?J Physically, we used to have a very hierarchical set-up. PAs, for example, used to sit right outside the manager's office and we questioned whether that kind of system really helped the way we worked. We also looked at things like the size and purpose of office space. And we made small changes like not allocating executive parking.I So, how is the building laid out?J Right, the building itself was designed around a village structure. What we've got is a central street with six houses coming off it. It's designed so residents, that's the people who work here, park in a secure area beneath the building and then come up through the street. This means they have to walk through the street to get to their place of work, wherever that might be that day. And the idea there wasvery much, and it does work, that we would all be very visible and we would stop and talk or bump into each other at the shop or the bank. So, again, everyone, whatever their level, comes through the building the same way.I So, if someone can be working anywhere in the building, how do you find them?J It's very simple. All the phones in the building are dumb terminals. So, wherever I am in the building, I can log into the system as 95001, which activates that particular terminal and directs all my calls to it. So I'm always 95001, whether I'm in the building or even at home. We also have voice mail and an electronic diary system just in case people are unavailable. And obviously there are maps in the street and information points as well.I Going back to the street for a moment, I noticed there are lots of high street facilities. What was the thinking behind that?J Well, it's very clear that people need to do things like pop to the bank or pick up shopping or whatever. Normally if you want to do those things, you're going to have to dash out at lunchtime or after work. So what we've done is identify what people need to do and we've just made them available on site. It's a convenience thing, that's all.I Oh right. Yes, that's handy. Now I believe you've also looked at changing the meetings culture.J Yes, we're encouraging people on the classics really: making sure you need to meeting and that you're inviting the right people. I suppose we're suggesting that we wouldn't expect a useful meeting to be bigger than say 20 people. But we've got a lot of flexibility. I can choose a location suited to the type of meeting I want to run. There's everything from the cafes and informal meeting rooms right up to the theatre, which seats 400 people.I So what difference has Waterside made to your typical day?J Right, well, first thing in the morning I have a choice of whether I come into Waterside or not because I've got a laptop and access to the computer network from home or from other sites. So what I've tended to do is try and book meetings all on the same day if I can as it cuts down my travelling time basically. And if I do come into Waterside, I've just got more options. I really feel I get things done quicker and more effectively and that I'm making better use of my time.新编剑桥商务英语高级学生用书Unit4BWell, it's already made a huge impact and by the time the project's fully implemented, we'll have networked over 300,000 employees and suppliers - they'll all the able to communicate through e-mail. And it's this interconnectivity, it's changing everything about they way we work. I mean, last year around 15 per cent of our in-service staff development was carried out through Web-based distance learning using the company intranet. And we reckon that for every 1,000 days of classroom-based teaching that's supplied by distance learning, it generates about $500,000 in efficiency gains. And this year we'll be delivering up to 30 per cent of our courses by distance learning. So we'll be looking at savings of over $100 million.We're one of the largest insurance organizations in Canada, offering a wide range of financial products. We rely on a system of independent agents to distribute our products so it's really important to maintain a close relationship with them. This used to be done over the telephone but that was all very time-consuming for our employees and meant we could only supply agents with information during office hours. Now we have the extranet, which means that all our representatives can keep in touch around the clock and get the latest information about offerings. They can also request back-up articles and information such as telemarketing scripts and advertisements. And of course, we'll be introducing more and more new product lines so it's essential that our agents get the back-up they need.We're one of the Netherlands' leading banks with 1,300 branches here and abroad. We deal with both businesses and consumers but our primary focus is small and medium-sized businesses - SMBs as we call them. As part of our offering to SMBs, we recently launched a Web-based euro project which provides free briefings to both customers and staff about the new European currency. Since the issues surrounding the euro will constantly be changing, people will need regular updating. By providing up-to-the-minute bulletins, we're establishing ourselves as a major player in the Eurozone countries. This, in turn, is enhancing our clients' perceptions of us and strengthening our customer base.Well, we are one of France's most prestigious bicycle manufacturers, selling mainly to professionals and people with a real passion for cycling as a sport. The best bit about our new website is that it lets customers actually design their own personalized cyber cycle. All they have to do is choose a basic model and then decide what frame, wheels, pedals, colour and so on they want. They pay on-line by credit card and the bike is then delivered to their nearest dealer within 14 days. It's as simple as that. Our business was initially aimed at mostly French customers but with the new way of using the Internet, we have been able to create an international presence at a fraction of what it would have cost to advertise outside the domestic market.After recent restructuring we felt we needed to change the company culture to reflect our leaner structure. Processes that used to be highly bureaucratized needed to be simplified. One area we really had to tackle was procurement. After filling in massive amounts of paperwork, getting requisite signatures and then faxing orders off, our employees sometimes had to wait over a month for things like office material and PCs to get here. A real advantage with the new system is there's less margin for error because if the form isn't filled in correctly, then the system says so immediately. So less time'll be wasted on sorting out problems. By the end of the year we'll have reduced our paper invoices from five million to zero.新编剑桥商务英语中级学生用书Unit 5A relocationA:Amanda ramone speaking . B:hi ,Amanda .it’A:hi,bob.did you get my report about ERS.B:Yeah,no peroblem.now,you said you were contacting another company?A:yeah,I spoke to one this morning,worldwide relocation.and they look good.B:and how well do they meet our needs?do they stand up to ERS?A:they’re both pretty similar.like ERS,they have a house search service….B:and do they hhandle all the paperwork?visas,work permits…..?A:yeah,no problem there.B:ok ,fine .now that about transport ?you know ,removal ,shipping …?A:let me just……..oh right .here it is .no,this is something worldwide don’t offer.B:whereas ERS do.mmm,how do you feel about that ,Amanda?A:I don’t know.but I don’t see this as a majior problem.i think it’s something you can handle from the seattle end.B:ok ,and what else?how about finding schools ?B:yeah,they have a school search service .and another interesting thing is that they run orientation and cultural integration programmes.A:muum,sounds interesting .Amanda.so what’s your feeling on this?B:well ,neither company meets all our key needs,but there’s no-one else in the picture.A:andi nterms of cost?B:it terms of cost ,ERS are offering the best deal.however,cost isn’t a major issue here.A:you know,it worrier me that ERS offer no partner employment assistance .how about worldwide?B:yes,and very successfully.the guy I spoke to said that they can normally arrange employment for the partner within three months.and as most of our people have wives or husbands…A:yeah,that’s the main problem for me with ERSB:For me too.A:ok,Amanda.well .you’re closest to this .what’s your view?新编剑桥商务英语中级学生用书Unit 5B new premisesG:PLP immobilier.bonjour?J:hello ,Gerald?it’s jim flowers here.G:hello,jim.nice to hear from you .what can I do for you ?J:listen,Gerald.i’m just on my way to have a look at that office site you mentioned the other day.G:oh,yeah?J:the thing is,I know the street name,but I can’t remember where it is exactly.do you think you could give me directions?G:yes,of course .where are you now?J:well,I’ve just parked the car and I’m in rue de tournelles just outside a supermarket.G:rue de tournelles?oh,yes ,I know,now let me see.ok ,right .now if you look right ,you’ll see a bank on the corner.it’s called BNP.J:OK,YES,YES I can see that .G: right.well.walk to the bank, to the corner, and that’s rue de Balzac. you turn left there and cros s over to the other side of the street.J:right .G: then take the first road on the right. That’s rue de paradis.oh, and you’ll see a big café on that corner. Keep going along that street until you come to a theater. I think you’ll cross over two or three other streets on the way, but just keep straight on till you reach the theatre.J:right .ok,so ,I take the first right and just keep going straight on until the theatre.G:that’s right .now just before the theatre.on the left ,is a small street.you go dow n there ,and about halfway along is a kind of square,with a statue in the middle.J:right.G:and it’s on the right.it’s a big,white modern building.you can’t miss it.J:thanks .gerald.speak to you soon.G:bye.jim.oh ,and let me know what do you think of it.J:will do.新编剑桥商务英语中级学生用书Unit 6A reporting resultsso, let’s have a look at how the markets are doing with jennyThanks, tony.well.we’ll begin with budgens, the supermarket chain. They ‘re reported their results today. For the six months, pre-tax profits rose sharply by 9.8 %, which brought the final figure for the year to just over 6.3 m. that’s up from just over 5.8 m last year. The dividend is up. If you’re one of their shareholders, you can expect half a penny per share.bugdgens has got 163 stores and three now actually sell petrol, so they do seem to be expanding. They’ve also just spent half a million pounds on buying something called Teleshop services, which specializes in developing computer-based home shopping. However, the business is only operating at break0even and isn’t expected to do much more this year, it has to be said.Now, let’s take a look, shall we, at how budgens ‘ share price has done over the last 12 months .as you can see, it’s been pretty volatile. After steady progress throu ghout the first half of the year, it really shot up at the end of the summer, when everyone thought there’d be a takeover. At the height of the rumours, in September, you can see that shares peaked at just over 80 pence. The takeover didn’t happen.though, and the price collapsed .by mid-October it had fallen as far as the 55 pence mark .the shares recovered slowly to 65 pence by November, but then they went into steady decline again for the next two months, down once again to the 55 pence mark. However, news of good trading results has meant that shares have improved again this year. And it has to be said; the share price is marginally up on last February .so shareholders are in profit over the 12-month period. And if we look at the budgens shares today, the y’re up slightly by 1.3 pence at 67 and a half.新编剑桥商务英语中级学生用书Unit 6B Environmental reportGood morning. Today we’re going to look at ICI’s environmental programmes and environmental performance since 1990. I’d like to begin with some background to ICI’s environmental projects.Then we’ll go on to look at our Challenge 2000 project. And finally, we’ll turn to the results of these programs.Now the story really began in the 1980s when people started becoming more concerned about environment issues. The first ICI environmental project was a result of the realization that, as a major player in the chemicals industry. ICI would had to address these growing public concerns. So, in 1900 we presented our shareholders with a program to reduce the environmental impact of our worldwide activities. Many of the steps we took back then have since become government legislation. The project included some very ambitious targets for im proving the company’s environmental performance. We realised that these goals demanded significant investment, so we committed the largest share of our annual £500 million Safety, Health and Environment budget to the project. Since 1990 we’ve spent about 200 million each year on environmental improvements. As things developed, we soon realised that there were no cheap options or quick fixes. Therefore, we began directing this biggest improvements. And then, in 1995, we assessed our performance and set ourselves equally demanding objectives for the next five years. These formed the basis of our Challenge 2000 project.If you’d like to look at the screen, you’ll see the four main objectives of Chanllenge 2000. As you can see, our first objective is to ensure that by the year 2000 all our business comply with the relevant environmental regulations in each of the countries in which their products are sold. This applies to all our new and existing plants throughout the world. Our second objective is to improve energy efficiency. Now, here, we decided that by the year 2000 we would reduce our energy consumption by 10%. The starting point for this reduction would be the 1995 level. Moving on to the next objective, ICI intends to have the environmental impact of its b usiness by the year 2000. I’m sure you’ll understand exactly how ambitious this is, but we feel it demonstrates the importance of the issue. To achieve this target, we decided to concentrate on those wastes which pose the greatest threat to the environment and give their reduction the higheat priority. And finally, our last objective is to ensure that all our business have what we call Product Stewardship Programmes. These programmes are a tool for managing all our chemicals throughout their complete produc t life cycle. They’ll provide up-to-date records of all the chemicals that we use and handle. And what’s more, they’ll ensure that all labels and public information are printed in the languages of our customers. The results of these programmes will be published each year in a special report.Now, it’s clear that growing public concern about the future of the environment will affect government thinking--- and no-one in the industry doubs that tougher legislation is to come. That’s why Challenge 2000 is such an essential part of ICI’s strategic development. With the improvements we’re making today, we can feel confident about fulfilling the legal obligations of tomorrow. At ICI we realise that we have a commitment not only to our customers, employees and shareholders, but also to the communities in which we work and produce our goods.So now, I’d like to turn to the results of the …新编剑桥商务英语高级学生用书Unit7AJ = Jill O = Oliver R = RickJ Good morning. Sorry I'm a little late. How did the board meeting go yesterday?O I didn't know there was a board meeting planned for yesterday.R There wasn't. It was an emergency meeting.O Emergency? Sounds exciting. What's the problem?R That's what we're here to talk about this morning. Close the door, would you Jill?J Yes, of course.R Thanks. Right, as you may know, we've lost several major contracts this year to Centronics, our biggest rival. Each time they've targeted the customer just as their contracts were up for renewal.J Are you saying they've somehow got access to our files?R Well, one of our customers was still loyal enough to inform us that Centronics seemed to have god information about the terms and conditions of their contract with us.O But surely, you don't think that someone's passing on that kind of information?R We don't know. That's the problem. And that's what we've got to find out. If there genuinely is a problem, then we'll have to find out whether Centronics has infiltrated us or whether it's an inside job. So, we need to look at our systems and our people - and that's why you're both here.O So, what did you have in mind, Rick?R Well, first of all, Oliver, could someone have hacked into our intranet from outside?O Hack into the intranet? I doubt it. We've got pretty up-to-date security on the system.J Which means it's probably on inside job, right? Any ideas who it might be?R If I knew that, we wouldn't be here. So, we'll need to check out everyone who's joined us in the last 12 months.J The last 12 months? You don't think Centronics has placed a spy here, do you?R I'm not sure what to think, Jill. But we should check out their CVs anyway.J But it'll take ages if we do that. Beside, their references would have been checked at the time anyway. R I know, but what about their previous employers? Were they checked?J Well … we … we don't normally …R Exactly. I think it'd also be a good idea if you looked back at your appraisal records. See if you can find anyone who's disgruntled or makin g noises about wanting more money …J Do you mean for the whole company or just Sales?R Well, start with Sales and then keep looking if you don't find anything. We've got to be thorough on this one. The board's taking it very seriously. Oliver, on the systems side of things, what can we do?O Well, I guess the first thing is to look at access. You know, see who's got access to what information. R Could you report back to me on that as soon as possible?O Sure. And I suppose I could also issue individual pa sswords so …R That's true. And then we'd know exactly who was logging on, wouldn't we?O And what they were looking at and when they were logging on.J How about e-mail? Can we check people's e-mail?O No problem, it's all automatically archived on the server. I'll get printouts for you, Rick.J And if I could see them, too, I could see who's dissatisfied and have a look at their appraisal notes and their personal record file.O OK.J That way I should be able to get an idea as to whether anyone's bearing a grudge.O Good idea, Jill. OK, do that. But make sure you do it discreetly. If word got out about this, then whoever's doing it would stop and destroy the evidence.J That's true. It wouldn't do much for morale either.O Which is already low enough around here at the moment.R Yes, this isn't exactly what we needed right now, is it?J What if we don't come up with anything, what are we going to do then?R The board's thinking about bringing in a security consultant. She'd pose as a temp in the Sales Department - you know, talk to people and get the gossip, find out who's unhappy and that kind of thing. J But I don't see the point. How would she be able to find out anything that we couldn't?O And it'd certainly go down well in sales if they found out about it.R Yes, well … Let's just hope it doesn't come to that.新编剑桥商务英语高级学生用书Unit7BI suppose, in a way, it's a kind of generation thing. When George started, there was no such thing as political correctness in the office environment. In those days, I'm sure it was common practice to call colleagues 'love' or 'darling', pay compliments about their figures or even give them gifts and things. But you just can't do that nowadays and he should have known better. He says his secretary never complained about it to him in person and that if she had, he'd have stopped doing it, but she didn't. Instead, she went straight to the board and warned them that she'd take legal action if nothing was done abut it. Well, they soon hauled George in and explained the situation. George was outraged and told them what they could do with the job there and then.If you'd looked around the workplace, I guess you would have seen the evidence. I mean, in a company of this size you would have expected to see at least some ethnic diversity in the workplace, wouldn't you? Anyway, someone finally discovered a secret file with all the applicants who were not given an interview. Whoever it was blew the whistle to the local press and that was it the company was faced with a PR disaster and a police investigation. Of course, the first thing the board did was give the well-paid HR executive his marching orders and insist that it was his prejudice and not company policy. But if that was the case, then why hadn't they noticed what was going on?I'm sure Sharleen didn't think she was doing anything wrong at the time. She'd been told to put together a report on the market penetration of a new safety product we'd just launched. So she had tofind out how much business our main rival was doing. OK, so hacking into their corporate intranet wasn't the right way of going about it but no-one realised she was a complete whizzkid. Luckily, they didn't find out what happened. If they had, it would have cost us a fortune. You can imagine everyone's reaction when she announced what she'd done. Our Ethics Officer went mad and had to quickly put together an official code for dealing with competitors. As for Sharleen, well, she just got away without even so much as an official warning!We'd been doing business with them for years and our sales executives had always enjoyed very good relationships with them. I don't think for one minute it would have made any difference if we hadn't offered them the occasional thank you for their business. But we always thought of it as good customer relationship management. What's wrong with the odd weekend away for a loyal customer? Anyway, the new CEO changed all that. Maybe it was a cultural thing, I don't know, but she suspended all freebies pending a review. She also recruited someone to regulate dealings with our clients a sort of moral policeman, I guess. She even wrote to all our customers warning them not to accept any kind of presents from any of our reps.Every business wants to be ethically sound but it's a hyper-competitive world out there and when you're under pressure to make money and keep to a budget, it's a different matter. Pete, the Production Manager, didn't like the new regulation spray paint it just wasn't as good so he carried on using the old stuff. He knew there'd be trouble if anyone found out. But I guess he just hoped they wouldn't. Of course, some campaigners tested the local water and found evidence of the banned chemicals. I suppose when you think about the PR nightmare that followed and the hefty fine the company had to pay, Pete was lucky to get away with just a letter threatening dismissal if he used the old paint ever again.新编剑桥商务英语高级学生用书Unit8AWith more mergers and acquisitions than ever before, I think it's becoming quite clear that a company in the future will need to have a global presence in order to compete in tomorrow's market place. This presence can give a company many competitive advantages.To begin with, say, it can give access to local market knowledge, which can avoid some very, very expensive mistakes on account of cultural conflicts. Once more, it can spread the risk of doing business. If a company sells to more than one market, it can survive a downturn in any one of those markets, that's quite clear. And if a company becomes truly global, it can move its production around from country to country and take advantage of the best conditions at any given time. And the size of the company means it can realise economies of scale in advertising or distribution or shipping, for example.So I think, all in all, when these things are taken into consideration, it's quite clear that any company not looking to establish a global presence in future may not have a future.How to promote an imported brandWith so many people these days making a conscious decision to buy domestic products, the pressure on those companies wishing to promote imported brands is greater than ever before.。
BEC中级第三版学生用书答案
BEC中级第三版学生用书答案Introduction:BEC (Business English Certificate) is an internationally recognized English language qualification for professionals who want to demonstrate their proficiency in using English in a business context. The third edition of the BEC Intermediate Student Book provides comprehensive materials and exercises to help students prepare for the exam. In this article, we will provide answers to the exercises found in the BEC Intermediate Student Book.Section 1: Reading ComprehensionExercise 1: Multiple Choice1. B2. C3. A4. D5. BExercise 2: True or False1. True2. False3. False4. True5. FalseSection 2: Listening ComprehensionExercise 1: Multiple Choice1. B2. C3. A4. D5. BExercise 2: Fill in the Blanks1. decision2. participants3. investment4. opportunitiesSection 3: WritingExercise 1: Writing an EmailDear Mr. Johnson,I hope this email finds you well. I am writing to inquire about the possibility of a business partnership between our companies. I recently came across your company's profile and was impressed by your innovative products.I represent XYZ Enterprises, a leading provider of software solutions for the healthcare industry. Our products have been widely used by hospitals and clinics, helping them streamline their operations and improve patient care. We believe that a collaboration between our companies would be mutually beneficial.I would like to schedule a meeting to discuss this further. Our team would be happy to visit your office at a time convenient for you. Please let us know your availability and any specific topics you would like to address during the meeting.Thank you for considering this proposal. We look forward to the opportunity to work together.Best regards,[Your Name]Exercise 2: Writing a ReportTitle: Analysis of Consumer Behavior Trends in the Beauty IndustryAbstract:This report aims to analyze the current consumer behavior trends in the beauty industry. By examining market research data and consumer surveys, we have identified key factors driving consumer purchasing decisions. The findings of this report provide valuable insights for companies operating in the beauty sector.Introduction:The beauty industry has experienced significant growth in recent years, driven by changing consumer preferences and advancements in technology. Understanding consumer behavior has become essential for companies seeking to gain a competitive edge in the market. This report presents an analysis of consumer behavior trends in the beauty industry.Methodology:Market research data from reputable sources, as well as surveys conducted among a diverse group of consumers, were collected and analyzed. The data was analyzed using statistical techniques, including regression analysis and factor analysis.Findings:1. Increasing demand for natural and organic products: Consumers are increasingly conscious of the ingredients used in beauty products and are gravitating towards those with natural and organic formulations.2. Rise of social media influencers: Influencers on platforms such as Instagram and YouTube have a significant impact on consumer purchasing decisions. Consumers are more likely to purchase products endorsed by influencers they trust.3. Growing interest in personalized beauty solutions: Consumers are seeking personalized beauty products and services tailored to their specific needs. This includes customized skincare regimes and makeup products.Conclusion:The beauty industry is evolving rapidly, driven by changing consumer behavior trends. Companies need to adapt their marketing strategies and product offerings to meet the demands of today's consumers. By understanding and harnessing these consumer behavior trends, companies can stay ahead in this competitive market.Section 4: SpeakingExercise 1: Role PlayStudent A: You are a customer who purchased a faulty product from a store. Express your dissatisfaction and request a refund or replacement.Student B: You are a store manager. Apologize for the inconvenience and offer a solution, such as a refund or replacement.Exercise 2: Group DiscussionTopic: The impact of globalization on businessesIn groups of three, discuss the following questions:1. How has globalization affected businesses in your country?2. What are the advantages and disadvantages of globalization for businesses?3. How can businesses adapt to the challenges and opportunities presented by globalization?In conclusion, the answers provided in this article serve as a helpful guide for students using the BEC Intermediate Student Book. By practicingwith these answers, students can enhance their understanding and preparation for the exam. Good luck with your studies!。
新编剑桥商务英语中级学生用书 Unit
新编剑桥商务英语中级学生用书 Unit 10BI Donald, your consultancy helps companies enter foreign markets. What kind of help are companies looking for when they come to KMP?D Well, companies usually have a specific market in mind and a pretty good idea as to which products they intend to export. BUt what they're not sure about is how to get the product into the target maket.I So what is the best way?D Well, there are many options, form franchises to wholly-owned subsidiaries. The higher the degree of ownership, the more control you have. However, ownership also means more investment and, therefore, more risk.I So what's the safest way of entering a market?D Well, if you want to keep financial risk to a minimum, you should think about a licensing arrangement or perhaps a franchise. That way you don't have any of the costs associated with setting up production facilities. And, of course, you retain control of the product, which means you avoid some of the conflicts involved in joint ventures.I But joint ventures are a very popular way of entering foreign markets.D Yes, they are, because they allow a company to share some of the costs and risk. And even more importantly, they provide essential local knowledge without the cost of having to acquire a company. But they're not risk-free.I So, what are the danger of joint ventures?D Well, in a typical joint venture the two partners pool their know-how and learn from each other as they work together. But, in fact, it's actually a learning race. One firm might learn much faster than the other and start taking all the decisions. It could eventually decide it has no more use for the arrangement and even terminate it.I So, if you wanted to keep control and avoid that, a wholly-owned subsidiary would be the best option, then?D It really depends on the target market. If, say, there's potentially a very high demand, then it would make sense to buy or set up a subsidiary and produce locally, because of economies of scale. Distance, of course, is another fator. Shipping to theother side of the world can be very expensive. That's why a lot of Japanese companies produce in Europe.I ANd what other factors can improve a company's chance of success?D Well, as I said, our clients usually know which products they want to export, but they often don't realize how much their product needs to be adapted. You see, some products require an understanding of local needs and an ability to use this knowledge in the product's design.I OK. So, let's say a company has successfully entered a market. How quickly should it look to expand?D Well, once again, it's finding the best way of minimizing risk while optimizing opportunity. However, under certain circumstances, a company is forced to expand in order to survive.I And when is this the case?D When, for example, you enter a market with a successful formula that's easy to copy - because yuu'll soon have a lot of local competitors offering the same products or services. Now, unless you're in a position to expand quickly enough to make economiesof scale possible, these local companies will soon undercut you and price you out of the market.I And how can a company prepare for this expansion?D Well, the key to expansion is not spreading your manageial and fiancial resurces too thinly. That's why it's crucial to develop a long-term strategy and make a thorough assessment of all the resources available for expansion. Otherwise, you won't be able to defend and profit from the market presence you've created新编剑桥商务英语中级学生用书 Unit 8BUnit 8b Business Travel1. Any regular business traveler will tell you how important this is if you want to feel ready to face a whole day of business meetings.Sometimes, you work straight through meal-times so it might be the only thing you’ll get until you step on the plane for you r flight home. And who wants to have to start looking for a burger bar at midnight?2: from the business traveler’s point of view, flexibility and choice are absolutely crucial. Businesses can’t depend on airlines offering a flight on a particular day or time of theirchoosing .i really do feel that getting to and from your destination at a time which suits you and fits in with your plans is essential. And one of the main reasons for choosing is airline.3.i just find it really annoying. After I’ve eaten, I just want to sit quietly, have a drink and read my newspaper .the last thing I want o listen to people scramming with laughter at some ridiculous comedy.4.on a short trip, it’s not so important. You’re not there long enough to have more than a drink and a quick look at the paper. But on a long trip, you really need to be able to stretch out, lie back and get some proper sleep.5.of course .i could get a cheaper seat, but that’s not the point. With a long day of meetings and negotiations ahead of me. I need a bit of comfort and looking after. And my company understands that. It’s also a good place for networking. And I’ve often got into conversation with the person next to me, who’s developed into a useful contact.新编剑桥商务英语中级学生用书 Unit 8AUnit 8A Business ExpensesListening 1Conversation 1David: David Hobbs.Roger: Hello, Mr Hobbs. This is Roger Hargreaves from Accounts. I'm just ringing about your expenses claim. There are a couple of things I need to check.David: OK. What do you need to know?Roger: Well, you put down that it was a business trip. But do you think you could be a bit more specific?David: Yes,sorry. It was actually a marketing conference. Roger: OK.And you stayed at the Cartlands Hotel. But you didn't put down how much it cost.David: Oh,sorry.It was ￡80. And that was for one night. Roger: I see. Now under 'Client Entertaining' you put ￡56.70 for a meal and drinks.But you are supposed to put down the name of anybody you entertain, you know.David: I'm sorry.I must have forgotten.Anyway, the client's name is Limbert.PaulLimbert.He's one of our Belgian suppliers.Roger: Could you spell his last name for me?David: Limbert? Yes,it's L-I-M-B-E-R-T.Roger: Right,thanks. Oh,and this amount for ￡9.00 under 'Other Expenses'.What exactly was that for?David: ￡9.00? Let me see. ￡9.00? Oh,yes. That was for a couple of faxes I had to send from the hotel.Conversation 2Alison: Alison Forbes.Roger: Hello,Alison. It's Roger Hargreaves from Accounts. Is Alan there,please?Alison: I'm afraid he isn't in today. Can I help at all? Roger: I don't think it so,no. It's about his expenses,you know,for the trip to Sweden.Alison: Can I give him a message?Roger: Yes, if you could. Could you tell him that something was missing? It was his hotel bill. And I need it quickly if he wants us to pay him this month.Alison: Actually, I think he was looking for it the other day. Roger: I hope he hasn't lost it . Well, look ,if he can't find it, he really needs to call me as soon as possible.Ailson: OK. I'll tell him .Roger: Thanks. Oh,and one other thing. The last time we paid him his expenses,he asked us to pay him in cash. Well, I'm afraid it caused all kinds of problems,and everyone started asking for cash payments. So we've decided that we really can't do that again. Alison: OK,I'll tell him know. Bye.Conversation 3Chris: Hello?Roger: Hello,Mr Evans?Chris: Speaking.Roger: This is Roger Hargreaves. I'm just ringing about your expenses for the Paris trip.Chris: Well,you do know I lost my case on that trip? So I'm afraid I can't give you any receipts or anything.Roger: That's not a problem.I just need to check a few details. Chris: OK. What do you need to know?Roger: Well,first of all,when was the trip exactly?Chris: Let me just check my dairy.Yes,it was the last weekend in June. The 25th and 26th.Roger: So one night.Right. And where did you stay?Chris: Hotel Continental. But I'm afraid I can't remember the price.But it's the same hotel I stayed at last time.In fact,it was even the same room.Roger: Fine.I can look that up.And what about travel? Did you fly or take the train?Chris: The train.Eurostar.But,again,I can't remember the price. Roger: That's OK.I can check it myself. Oh, and were there any other expenses?Chris: I can't think of anything. Oh,yes there was actually.I had to buy metro tickets to get around Paris.Roger: Metro tickets……that would be about ￡5,wouldn't it?Chris: That sounds about right.Roger: OK,Mr Evans,thanks very much.Listening 21. Good morning. This is a message for David Eastman. I got your note about my expenses form-about returning it toyou.Well,actually I did send it to you. The only problem is it went to the wrong department, and that's why you still haven't got it.Anyway,I'll bring it round first thing in the morning,OK? Oh,sorry,this is Alex Eddington,by the way.2. Hello,this is June Salisbury. You wanted to speak to me about my expenses claim for the Munich trip. Could we get together on Friday morning to talk about it?Perhaps at about 11,if that's all right? Just give my secretary a call.OK.Bye.3. This is Bob Richards here.Listen, I've just found another receipt for my Oslo trip last month.It's for quite a lot of photocopies I had done in a shop. I suppose it's too late for this month, but is it OK if I put this through on next month's expenses?Could you get back to me and let me know?OK.Bye.4. Hello,this is Patricia Graves from Sales. Look ,I'm ringing about my expenses again.The last time I called you , you said they'd be included in this month's pay. Well,I've checked with by bank and they're not . I can't keep chasing you about this and I'm getting pretty fed up waiting. I'll call by your office sometime tomorrow,and this time, I'd like a cheque.Goodbye.5. Hello,David. This is Simon. Look, about this morning,I'm afraid something urgent's come up and I have to rush off to London,so I won't be able to make it. I'm really sorry it's such short notice. I'll call you when I get back.OK?Speak to you soon.新编剑桥商务英语中级学生用书 Unit 7BUnit 7b Rights at Work1:I didn’t really feel I was abusing the system.i mean everybody does it.it was just a few small thing really ?a fax here, a few photocopies there.i felt it was justified.after all ,I did do a lot of unpaid overtime and I took work home with me.they seemed really pleased with my performance ,so I honestly didn’t think they’d mind.2:my boss didn’t mind if I arrived a couple of minutes late in the morning but if wanted to leave on time, well that was acomplet ely different story. Well, after six months, I’d just had enough of it. Working late every day of the week. So one day I told him straight :I’d only work the hours I’d agreed in my contract.3:I was having problem s because I just couldn’t seem to prioritize my work and organize my time .so I suppose it looked to my boss as if I couldn’t do the job. But it’s ridiculous really.I could do it. But I just couldn’t seem to keep up with the workload. And this was a place where results were everything. 4:I knew my turn would come soon. But I hated the whole idea of spending three hours in the car every day just getting to work and back .it was ok for some of the others .i mean, they lived nearer the new site. But if I’d had to work overtime. I’d never have got hom e before 9 o’clock. Well, in the end, I just couldn’t do it. And I wouldn’t do it. And that’s what I told them.5:I suppose they didn’t want to carry me any longer .i think people just get fed up with having to cover for me and take on all my work when I was away. But it seems a pretty poor show to sack someone for something that isn’t their fault. I mean, no one wants to be ill, do them?新编剑桥商务英语中级学生用书 Unit 7AUnit 7a :Health and SafetyN:ok.let me have a look at it.yes ,that looks nasty.so how did it happen?P:well,it’s stupid really.i was trying to fix the light in my office.N:but that’s a job for maintenance.P:I know.but I told them about it days ago and nothing happened. so I thought I’d try.N:well .you really must be more careful. There are very strict guidelines here about that kind of thing. And if you have an accident, the company doesn’t have to accept responsibility .you know?P:I know.but the light kept going on and off all day.it was driving me crazy.N:so that happened ?did you fall?P:well,I couldn’t reach the light.so I climbed onto my desk ,and then I lost my balance and fellN:and you banged your head?P:ouch!yes.i caught it on the edge of a filing cabinet.N:do you feel sick or dizzy?P:no,but It really is hurting a lot now.will I need any stitches,doyou think?N:no ,no ,it’s quite a small cut really.i ‘ll just clean and dress it .we needn’t bother about stitches.but i t is a nasty bump.though.are you taking any medication at the moment?P:noN:right.here are some painkillers.take two of these three times a day for the next two or three days.but you mustn’t drink alcohol while you’re taking them.P:okN:and pop in tomorr ow some time and I’ll have another look at it.P:thanks .see you tomorrow.新编剑桥商务英语中级学生用书 Unit4BUnit 4B Public RelationsListening 1J-so Eilish, maybe you could begin by telling us about your duties as the PR Manager.E-Well, my job is to plan and manage the public relations strategy for the Skoda brand in the UK. This means I'm responsible for dealing with the press, television and radio, as well ascommunications with the public and personnel in our UK dealerships.J-How would you describe the role of the PR Department within the company?E-Well, the primary role of PR is to create understanding with the public. My job involves talking and listening to both the press and the public, providing them with information from the heart of the organization. Our objective is to give an accurate picture of the company, its brands and what it believes in. We have to make sure that the public has a positive image of the company. J-So how does the role differ from that of the Marketing Department?E-Marketing has more to do with identifying customer needs and developing the right products to satisfy those needs, PR, on the other hand, is more concerned with establishing and maintaining goodwill and understanding between the company and its public. Marketing reaches the public through advertising, whereas we work more with the press and broadcast media.J-But how much control do you have over what the press says?E-None really. But that's what makes the way we deal with the press so important. Our job is to make sure that journalists always have a very clear understanding of what the company is trying to do .Maintaining good relationships with the press is a very important part of the job. In PR you have to build long-term relationships with journalists because you work with them on a regular basis and trust is absolutely essential.Listening 2J-When Skoda re-launched its brand here in 1995, it would be fair to say that the company had a genuine image problem. How big a challenge was this for the PR Department?E-Unfortunately, Skoda was misunderstood by the UK public at the time. There used to be a lot of boring old jokes about Skoda cars. But that was because of people’s misconceptions about the quality of central European engineering. The strange thing is that the reality was actually quite different.J-In what way?E-Well, central Europe had always been a centre of engineering excellence. However, from the start of the communist era in 1948it had to develop on its own without the benefit of outside influence and up-to-date technology.J-So how did you go about communicating this reality to the public? E-When we re-entered the UK marketplace with a new model, the Felicia, in 1995, we put a huge emphasis on advertising, everything from national advertising to point-of-sale material in the showrooms. This was repeated with the arrival of the Octavia in 1998. our overall aim was to communicate the quality of Skoda. J-And what role did the PR Department play?E-Well, regardless of how successful and effective advertising is, the public is always aware that the company has complete control over the message and content of the advert. However, when the public reads positive things in their favourite magazine or newspaper, it’s the journalist’s own comment and therefore much more powerful because it isn’t influenced by the organization. So, our job was to communicate the quality of Skoda to the motoring press.J-Having seen the very positive press the company now enjoys, you obviously managed to do that, but how?E-One of the first press events we arranged was a trip to see the manufacturing plant in the Czech Republic. We took almost 100 journalists with us to show them just how good the facility was. We organized a similar trip the following year to see the new Octavia plant, which is one of the most modern in the world. These trips really changed people’s attitudes.J-Well, you certainly won over the press. But what kind of feedback have you had from the public?E-Well, Skoda recently came top of a major consumer magazine’s annua l survey of car owners. It’s the biggest customer satisfaction survey of its kind in the UK, based on over 40000 car owners. The results of the survey made the evening news on national TV, so I guess the public has changed its mind about the quality of central European engineering. But the real indication of our success is the record growth in sales since 1995.J-The success you’ve had in dramatically changing the company’s image in the UK must give you a great deal of personal satisfaction.E-Yes, it does. I think I’m very lucky at Skoda. Working with a small team means a lot of personal responsibility. And that’sthe real enjoyment for me. Seeing my ideas having a clear effect on the forward direction of the brand. It’s down to me to sort out any problems, so when things go well, I really do feel I’m making an important contribution ot the success of the company. And that’s an incredibly satisfying feeling.新编剑桥商务英语中级学生用书 Unit4AUnit 4a. Brand power1. the thing is, when you buy a car, you’re spending a l ot of money so you want to get excited about what you’rebuying .reliability and after-sales service are all very important ,but they’re not exactly exciting ,are they? I want my car to say something about me. I want something which looks sporty and attrac ts attention. I don’t mind paying that bit extra for something that makes me look good.2 .a lot of my friends have got e-mail so I wanted to buy a computer,I just didn’t know much about them, and I found that all that information you get about performance and so on is tally confusing. And then I saw that advert on TV with those new computers .it went to a computer superstore .had a look at one and bought it straightway.3. I thought buying a mobile phone would be easy. But it wasn’t .you ask how much they cost and you get all this stuff about monthly service contracts and different tariffs at different times of day. It’s almost impossible to work out how much they actually cost! Anyway, I worked out that the best deal for me was a one-year all-inclusive pa ckage. So that’s what I bought.4. I used to think that one refrigerator was pretty much like any other. But then I saw this TV program about how much energy kitchen appliances use. Fridges are the worst, apparently. That’s because they’re on all the time so they’re really bad for the ozone layer-all those CFC gases or whatever they call them. So, I decided to get a fridge that doesn’t give off lots of harmful gases. And it’s cheaper to run as well.5. it’s not even a particularly well known make of video r ecorder but I had one of them before which I was really happy with. I didn’t have much money when I bought the first one so I just get the cheapest one I could find. But it was great. It lasted years and I never had any problems with it .so, of course, I decided to buy the same brand again. I mean, a friend of mine recently bought a really well-known make and it’s been back to the shop twice already.新编剑桥商务英语中级学生用书 Unit3B Cash FlowB:so,steve,how ‘s the cash flow situation ?any better?St:not really,no.the more we sell ,the less cash we seem to have. B:yes,I know.it’s called over-trading.you’re going to have to figure our a quicker way of turning those sales into cash. St:but now ,Barbara?that’s the question.B:well,did you think any more about offering early settlement discountSt:oh,yeah,we talked to most of our customers about it.they sounded quite interested.it seems that if we offered a1%dicount .about half our customers would pay in ten days. B:well,that would make a big difference to cash flow.St:but if we offer 2%,three quarters of our customers will pay within ten daysB:that’s great.so why don’t you do it?St:oh come on,Barbara.our margins are small enough already.i don’t see how we can afford to offer discounts.if we gave a 2%discount ,we’d lose thousands of dollars every year.B:do you know how much exactly?St:well ,on average monthly sales of $25,000,it’d cost us over four and a half thousand a year.B:what if you offered 1% and half your customers used it?St:well.that’d cost us about 1,500 a year.that’s a lot of money.barbara.B:but don’t forget your fianancing costs.steve.financing your cash flow gap means you’re paying the bank almos t $3000 a year in interests.i worked out that if you offered the1%discount ,you’d save almost a thousand on financing costs. St:so that you’re saying is the real cost of the discount would only be $500 more?B:that’s right.and your cashi flow for the mont h would increase by over $8000.and with the 2%discount ,you’d have an extra 16000 a month.St:wow.that much?we could really use that extra cash.steve. B:hmm.i still think 2% is too much.St:then why don’t we offer 1%?B:mmm Barbara?St:well,it’s not my decision.but if I were you steve.i’d really think very seriously about offering an early settlement discount. B:ok.ok .i get the point.if it really can make that big difference .we’ll give it a try.新编剑桥商务英语中级学生用书 Unit2AUnit 2A entertaining a clientListening 11. Fine, thanks .I’m glad you managed to find me somewhere so near the office. That makes things so much easier in the morning. But I have to say, the bed was so hard I didn’t get to sleep till two this morning.2. Pretty awful, actually .there was one delay after another and then I got stopped at customers .and apparently. My luggage is somewhere between here and Cape Town.3. Wonderful. I’m really enjoying it here and the people are so friendly .I’ll definitely come back for a holiday. But I’ll need a week at least next time.actually.I wouldn’t mind living here for a while.4. Well. I thought it was pretty good from our point of view, butI can see that some people might not be so happy .still; we got through quite a lot and made some progress. But I still think we’re a long way from a decision.Listening 2S1=Speaker 1 S2=Speaker 2S1 so. What did you think of the food?S2 ok.but it was a bit too heavy for me.acutally, given a choice, I’d have preferred a salad.S1 salad?S2 oh.yes.i don’t really eat meat.S1 what do you have at home? You’re not a vegetarian, are you? S2 well, I’m not. Bu t my wife is.S1 oh.really?S2 oh.yes.i haven’t had meat at home for years.S1 don’t you miss it?S2 sometimes .but then I go and have a secret steak.新编剑桥商务英语中级学生用书 Unit1BListening 1Call 1Hello Frida.This is Margaret Brock here. It’s 9.30 on Wednesday morning. I’m ringing about the half-year sales report. Could you send me a copy of your department’s figures, please? I’m in Helsinki until Friday. Thanks very much .bye.Call 2This is Frank Larsen from Scandinavian conference in Copenhagen. I’m ringing to tell you that this year’s Danishtelecommunications trade fair’s taking place in the week of November 22.if you’d like some complimentary tickets, pl ease let me know how many you’ll need. Please call me on 0045 33 346 766.thank you .byeCall 3Hi Frida .it Sue Mellor. How are you? I hope you’re not too busy at the moment. I wanted to talk to you about my visit next month. You know we’d talk about the 13th? Well, I ’m afraid it’s not going to work out because of deadlines here. I don’t suppose we could put it back a week or so, could we? Give me a ring and let me know. Thanks.Call 4Hi Frida .its Colin. I’m on my mobile because I’m traveling to a meeting with a client but I need to talk to you urgently so could you call me on 0486 772 444? It’s my mobile number. I need to talk to you about that contract we’re trying to get in Helsinki because the customer accepted our proposal and I need to know whether it’s all right if I just go ahead and sign the contracts or whether you want to get involved, as well. Could you get back to me ASAP? Thanks.Call 5Hello Frida.it’s Steve Montgomery here. I got your proposal for the product launch and I’ve finally manage d to get a look at it .it looks OK.but I think there could still be one or two minor problems with it. I think the time schedule looks a bit on the optimistic side, as well. I’ve got a couple of suggestions, which I’ll get off to you today. Let me know what you think, ok? Bye.Listening 2Conversation 1T =Tom F=FridaT Good afternoon. Scandinavian conference.F Good afternoon. Could I speak to Frank Larsen, please?T I’m afraid he’s not here today. Can I help you?F I’m ringing about the Danish Telecommun ications Trade Fair.Mr Larsen phoned to offer me some tickets and he asked me to let him know how many I’d need.T well. I can send you the tickets. That’s no problem. I’ll just need your name and address.F right. Its Fida Adersson from Sanderlin.the address is Torshamnsgatan.S-126 25 Stockholm.T so, that’s frida andersson at Torshamnsgatan. S-126 25 .ok.how many tickets do you need?F Three, please.T and which days would you like them for?F just for Tuesday 23 November, please.T and could I have the other names for the tickets?F I’m afraid I can only confirm two names at the moment. Kati Gersel and myself.T Could you please spell Gersel.please?F yes. That’s G-E-R-S-E-L.T right .I’ll put the tickets in the post day.F Thanks very much .bye.T thank you for calling .goodbye.Conversation 2R=Receptionist F=FridaR Good afternoon. Can I help you?F Good afternoon. Could I speak to Sue Mellor, please?R may I ask who’s calling?F its frida Andersson from head office.R one moment, please.i’ll put you thought.F hello?R hello?F I’m afraid she’s not in her office at the moment. Can I take a message?R yes. Could you tell her that I got her message and I’ve cancelled our meeting on the 13th.but I’m not available the following week, so I suggest meeting on 27 November.F ok.so, that’s frida andersson form head office. The meeting on the 13th is cancelled and you suggest meeting on 27 November instead.R that’s right. And could she call me to confirm the date?F ok.i’ll give the message and she’ll get back to you as soon as possible.R thanks you.F oh.does she have your number?R yes.she does.F ok.thanks for calling.R thanks. Bye.。
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BEC商务英语中级学生用书答案
第一单元
P7 READING (5)
1,open your mind 2 plan for disaster 3 get organized 4 set your limits 5 put pen to paper 6 don’t feel guilty 7 two become one
P9 GRAMMAR (5)
1 need
2 communicate
3 have escaped
4 have been working
5 have been
6 am working
7 answer
P9 (SPEAKING)Writing 第六题work in pairs.中有可能选择其中一个话题进行作文。
P10 READING (4) AACCBABCAC
第二单元
P16 READING (4) →BACBC
P18 GAMMAR (4) 1 began 2.trademarked 3.became 4.has been 5.has been working 6.has been 7.took part
P19 GAMMAR (5) 1.have been working 2.joined 3.have had 4.have been considering 5.has expanded pleted 7.have been studying 8.has agreed
P23 WRITING A MEMO
第三单元
P27 READING (3) unch 2.charge 3.fee 4.growth 5.concept 6.branch out
P27 Writing（6.work in pairs.中有可能选择其中一个话题进行作文。
）
P29 GRAMMAR (6) 1.’ll call 2.won’t rise 3.’re running 4.’m going to have
5.’leaves
6.will be opening
7.will have started
8.going to leave
9.’ll be receiving
第六单元
P57 SPEAKING 6问答题(答案没有找到，自主发挥)
P58 GRAMMAR （1）1. ’s employed 2.must have been asked 3.is hoped 4 are being made 5to be looked at6 were taken on7 ’ll be fired
GRAMMAR(3)1.will be given 2.is being reviewed 3.have been offered 4.was set up 5.will be given 6.to be look 7.is hoped 8.have been delayed
P59 GRAMMAR （5） 1.to assess 2.was unfairly dismissed 3.was followed 4.has been found 5.had failed 6.is reported 7.gave 8.was dismissed 9.appears 10.is recommended 11.should be carried 12.will help
P61 READING (2) →BFDAEC
P62 1 翻译（可能从着5篇短文中出）
第七单元
P66 READING (3) BCBD
P69 GRAMMAR (6) 1.bad 2.most 3.most enjoyable 4.more 5.than 6.better 7.as 8.better
P70 READING (2)→BADCD BCABA BDBCC
Memo例文
To: All Staff
From: (name of student)
Date:4,july
Subject: Parental Leave
Further to our previous meeting ,I am pleased to comfirm that parental leave for fathers has been extended to three weeks .The new system will come into operation as from 4th SEPTEMBER. May I remind you that your managers will require one month’s notice?。