Supermarket

Supermarket
Supermarket is a type of retailing institution that has a moderately broad product assortment spanning groceries and some nonfood lines, that ordinarily emphasizes price in either an offensive or defensive way. As a method, supermarket retailing features several related product lines, a high degree of self-service, largely centralized checkout, and competitive prices. The supermarket approach to retailing is used to sell various kinds of merchandise, including building materials, office products, and, of course, groceries
The term supermarket usually refers to an institution in the grocery retailing field. Most supermarkets emphasize price. Some use price offensively by featuring low prices in order to attract customers. Other supermarkets use price more defensively by relying on leader pricing to avoid a price disadvantage. Since supermarkets typically have very thin gross margins, they need high levels of inventory turnover to achieve satisfactory returns on invested capital.
Supermarkets originates in the early 1930s. They were established by independents to compete with grocery chains
Supermarkets were an immediate success, and the innovation was soon adopted by chain stores. In recent decades supermarkets have added various nonfood lines to provide customers with one-stop shopping convenience and to improve overall gross margins.
Today stores using the supermarket method of retailing are dominant in grocery retailing. However, different names are used to distinguish these institutions by size and assortment
A superstore is a larger version of the supermarket. It offers more grocery and nonfood items than a conventional supermarket does. Many supermarket chains are emphasizing superstores in their new construction.
Combination stores are usually even larger than superstore. They, too, offer more groceries and nonfoods than a supermarket but also most product lines found in a large drugstore. Some combination stores are joint ventures between supermarkets and drug chains such as Kroger and Sav-on.
For many years the supermarket has been under attack from numerous competitors. For example, a grocery shopper can choose among not only many brands of supermarkets but also various types of institutions (warehouse stores, gourmet shops, meat and fish markets, and convenience stores). Supermarkets have reacted to competitive pressures primarily in either of two ways : Some cut costs and stressed low prices by offering more private brands and generic products and few customer services. Others expanded their store size and assortments by adding more nonfood lines (especially products found in drugstores), groceries attuned to a particular market area (foods that appeal to a specific ethnic group, for example), and various service departments (including video rentals, restaurants, delicatessens, financial institutions, and pharmacies).
超市
超市是一种零售机构，具有适度广泛的产品组合生成杂货和一些食品线，通常强调价格无论是在进攻或防守的方式。

作为一种方法，超市零售业特点的几个相关的产品线，自助程度高，很大程度上集中检测，和有竞争力的价格。

超市的销售方法是用来出售各种商品，包括建筑材料，办公用品，和，当然，杂货
这个术语通常是指在超市的零售领域的机构。

大多数超市强调价格。

进攻以其低价格来吸引顾客使用价格。

其他超市的价格更多的防守依靠领导者定价避免价格不利。

因为超市一般都很薄的毛利润，他们需要高水平的库存周转率达到投资满意的回报。

超市起源于20世纪30年代初。

他们成立了由无党派人士和杂货连锁店的竞争
超市是立即的成功，并很快被连锁店采用的创新。

在最近的几十年中加入各种食品超市线向客户提供一站式购物的方便和提高整体毛利率。

今天商店使用零售超市杂货零售业中占主导地位的方法。

然而，不同的名字来区分这些机构的大小和分类
超市是一个更大的版本的超市。

它提供了比传统超市更多的食品和食品项目。

许多连锁超市在他们的新建筑强调超市。

综合商店通常比超市更大。

他们，也，提供比超市还大多数产品线在一个大的药店发现更多的食品和nonfoods。

一些组合店超市和连锁药店都是合资企业，例如Kroger和SAV之间。

多年来，超市已经从众多竞争对手的进攻下。

例如，一家杂货店的购物者可以选择不仅在许多品牌的超市也有各种类型的机构（仓储式商店，美食店，肉和鱼市场，和便利店）。

超市有反应，主要表现在两个方面的竞争压力：一些削减成本，强调低价格提供更多的私人品牌和通用的产品和一些客户服务。

其他的扩展存储大小和品种通过增加更多的消费线（尤其是产品在药店找到），杂货调谐到特定市场区域（食品，吸引特定族群，例如），和各种服务部门（包括录像出租，酒楼，熟食店，金融机构，和药店）。