销售技巧(英文版)

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英语销售常用语

英语销售常用语在商业领域，销售是至关重要的环节之一。

无论是面对面销售、电话销售还是网络销售，沟通是营销过程中不可或缺的一部分。

而英语作为国际通用语言，在销售领域也扮演着重要的角色。

下面是一些在英语销售中常用的表达和技巧：开场白•Hello, how can I assist you today?•Welcome! What brings you in today?•Good morning/afternoon/evening! How can I help you?产品介绍•Let me show you our newest product.•This item has been very popular among our customers.•I recommend this product for its high quality and affordable price.推销技巧•Would you like to take advantage of our special promotion today?•If you buy two, you get one free.•This product is perfect for your needs.解决问题•I understand your concern. Let me see how I can help.•Let’s find a solution together.•I apologize for the inconvenience. Let’s work on resolving this issue.签订交易•Are you ready to make a purchase today?•Shall we proceed with the transaction?•Congratulations on your new purchase!结语•Thank you for choosing our products/services.•We appreciate your business. Have a great day!•If you have any questions in the future, feel free to contact us.以上是一些英语销售中常用的表达和技巧，希望能对您在销售过程中的沟通有所帮助。

老外教你怎样通过电子邮件销售(英文版)

老外教你怎样通过电子邮件销售(英文版)Selling Through Email: A Guide by a Foreign ExpertEmail has become an indispensable form of communication in the business world, and it is also a powerful tool for sales. However, crafting effective sales emails can be challenging, especially when targeting foreign markets. As a foreign expert with years of experience, I have gathered some tips to help you improve your email sales skills and successfully sell to international clients.1. Personalization is key: Always address your recipient by their name, and tailor the content of the email to their specific needs or interests. Take the time to research their company and understand their industry before reaching out. This shows that you have taken a genuine interest in their business, increasing the likelihood of a positive response.2. Keep it concise: In today's fast-paced world, nobody has time to read long and wordy emails. Keep your sales emails short, clear, and to the point. Focus on the benefits and value of your product or service, highlighting how it can specifically help your recipient. Remember, brevity is the soul of wit, and it also helps to maintain the reader's interest.3. Use a professional tone: When communicating through email,it's important to maintain a professional yet friendly tone. Avoid using slang, jargon, or excessive exclamation marks. Write in a clear and concise manner, using proper grammar and punctuation. This lends credibility to your email and shows that you are serious and knowledgeable about your business.4. Grab their attention with a strong subject line: The subject line is your first chance to capture the reader's attention and entice them to open your email. Craft a subject line that is concise, relevant, and intriguing. Avoid overly salesy or spammy phrases, as these can deter recipients from opening your email. Instead, focus on offering value or solving a problem for the reader.5. Include a clear call-to-action: Every sales email should have a clear and specific call-to-action (CTA). Whether it's requesting a phone call, scheduling a meeting, or trying a demo, the CTA should be prominent and easy to understand. Make it simple for the recipient to take the desired action and provide any necessary contact information or links.6. Follow up strategically: If you don't receive a response to your initial email, don't give up too quickly. Following up can significantly increase your chances of making a sale. However, be strategic in your follow-up approach. Give the recipient enough time to respond, and then send a polite reminder. Keep the follow-up emails short and focused, and consider offering additional information or incentives to encourage a response.7. Test and analyze: Like any sales strategy, email sales requires continuous improvement. Test different email formats, subject lines, CTAs, and timing to see what works best for your target audience. Take advantage of email tracking tools to analyze open rates, click-through rates, and conversions. Use the data to refine your approach and optimize your future sales emails.By following these tips, you can elevate your email sales skills and successfully sell to international clients. Remember, personalization, conciseness, professionalism, attention-grabbing subject lines, clear CTAs, strategic follow-up, and data analysis are the keys to mastering email sales. Good luck!如何有效利用电子邮件销售给国外客户？通过电子邮件进行销售是一种高效的方式，可以轻松地与国际客户建立联系。

销售与谈判技巧(英文版)

Bulk stock selling and negotiation skills Course outline其他需求：Content looks good. Given the nature of our business, across products, would be useful if you can also add a brief module covering the following:内容很充实。

如果能以下面的材料再增加一个模块，就更能通过产品体现出我们的商业性质•Preparation for visits准备客户来访– i.e. how can we add value to a buyer during each meeting如何在每次会见中为买家增加价值–for example: by being upto date on recent market activity and price trends关注近期市场活动及价格趋势;being updated and sharing statistics and developments from key origins & markets 时时更新并分享主要来源地和市场的数据及发展动态. I have attached a presentation we used for some of our sales staff, may be useful for all sales teams, you can modify as required and possibly take a brief session yourself, if appropriate at this programme.附上一份专为销售人员准备的介绍，可能会对整个团队有所帮助，您也可以根据需要自行修改或者截取其中一段。

•Gathering information and intelligence from customers从客户中收集信息及意见– the information that we would typically look at could include:这些信息包涵如下方面o Estimates on S&Do Market outlook市场前景– price价格/ demand需求/ supply供应o Product markets产品市场–in the case of cotton this would be the Yarn Market for instance以棉花为例，我们将关注纱的市场, in which case wewould look at yarn prices, yarn demand, yarn imports & exports etc… 纱的价格，市场需求，进出口等等Similarly we would like to know about activity/ trends in markets for competing products such as man made fibres.同样的，我们也希望了解市场中与其竞争的产品如人造纤维。

销售技巧的英文作文带翻译

异议是销售过程中自然的一部分，销售专业人员必须有能力有效地应对它们。这涉及保持冷静，对客户的担忧表示同情，并提供逻辑和有说服力的回应，以克服任何疑虑或犹豫。通过主动解决异议，销售专业人员可以展示他们的专业知识和信心，最终实现成功的销售。
Closing the Sale
完成销售
The ability to close a sale is the ultimate test of a sales professional's skills. This requires confidence, persistence, and a clear understanding of the customer's needs and motivations. Sales professionals must know when and how to ask for the sale, and be prepared to overcome any final objections or concerns that may arise. By effectively closing the sale, sales professionals can turn a potential lead into a satisfied, loyal customer.
有效沟通是一项基本的销售技巧，需要清晰、简洁和有说服力的对话。销售专业人员必须能够以引人注目的方式清晰地表达他们的产品或服务的价值，以与客户产生共鸣。这可以通过讲故事、积极倾听和调整沟通方式以匹配客户的偏好来实现。
Handling Objections
处理异议
Objections are a natural part of the sales process, and sales professionals must be equipped to address them effectively. This involves remaining calm, empathizing with the customer's concerns, and providing logical and compelling responses to overcome any doubts or hesitations. By addressing objections proactively, sales professionals can demonstrate their expertise and confidence, ultimately leading to a successful sale.

FAB(FAB销售法则)

FAB销售法则基本介绍FAB法则，即属性，作用，益处的法则，FAB对应的是三个英文单词：Feature、Advantage和Benefit，按照这样的顺序来介绍，就是说服性演讲的结构，它达到的效果就是让客户相信你的是最好的。

即详细介绍所销售的产品如何满足客户的需求，如何给客户带来利益的技巧。

它有助于更好地展示产品。

1、FAB的重要性:提高顾客的购买欲望,使顾客对产品有深入的认识;Feature （特性）：产品品质，即指服装布料、设计的特点；即一种产品能看得到、摸得着的东西，这也是一个产品最容易让客户相信的一点Advantage（作用）：从特性引发的用途，即指服装的独特之处；就是这种属性将会给客户带来的作用或优势Benefit （好处）：是指作用或者优势会给客户带来的利益，对顾客的好处（因客而异）2、FAB的运用：例如：一件红色T恤的FAB序号F（特性）A（作用）B（好处）柔软、易处理、易干、不会刺激皮1纯棉质地吸水性强、无静电产生肤、耐用2网眼布织法挺直、不易皱透气、舒服3红色颜色鲜艳穿起来显得特别有精神4小翻领款式简单自然、大方配合人体设计，手伸高弯腰保持仪态、穿着舒适5长短脚不会露背6拉架的领\袖富有弹性、不易变形穿得自然，得体7十字线钉纽不易掉扣子耐用8肩位网底双针不变形、坚固保持衣形、耐用9人字布包边不易散口舒服、耐穿10标志电脑绣花，做工精细醒目、有型11中文洗涤标识方便参考提供方法、方便12备用纽配套纽扣不怕掉纽谈到FAB ，销售领域内还有一个著名的故事——猫和鱼的故事。

我们看看下面这四张图：图1：一只猫非常饿了，想大吃一顿。

这时销售员推过来一摞钱，但是这只猫没有任何反应——这一摞钱只是一个属性（Feature）。

图2：猫躺在地下非常饿了，销售员过来说：“猫先生，我这儿有一摞钱，可以买很多鱼。

”买鱼就是这些钱的作用（Advantage）。

但是猫仍然没有反应。

图3：猫非常饿了，想大吃一顿。

销售技巧的英文作文

**Sales Skills**In the world of business, mastering sales skills is essential for success. Whether you are selling a product, service, or idea, the ability to effectively communicate, persuade, and build relationships with customers is a hallmark of a great salesperson. Here are some key sales skills that can make a difference in achieving sales targets and fostering long-term client relationships:**1. Communication:**Effective communication lies at the core of successful sales interactions. A skilled salesperson must be able to clearly articulate the benefits of their offerings, actively listen to customer needs, and adapt their communication style to resonate with different personalities and preferences.**2. Relationship Building:**Building strong relationships with customers is key to fostering loyalty and repeat business. By demonstrating genuine interest, empathy, and trustworthiness, sales professionals can establish rapport and create long-lasting connections that go beyond a single transaction.**3. Product Knowledge:**A deep understanding of the product or service being sold is crucial for instilling confidence in customers. Salespeople should be well-versed in the features, benefits, and competitive advantages of what they are offering, allowing them to address customer concerns and objections effectively.**4. Negotiation Skills:**Successful sales often involve navigating negotiations to reach mutually beneficial agreements. Sales professionals should be adept at understanding customer needs, identifying win-win solutions, and confidently handling objections to close deals effectively.**5. Adaptability:**In a dynamic sales environment, being adaptable and resourceful is key to overcoming challenges and seizing opportunities. Salespeople who can think on their feet, pivot strategies when needed, and stay resilient in the face of rejection are better positioned to excel in their roles.**6. Follow-Up:**After the initial sale, diligent follow-up is essential for maintaining customer satisfaction and exploring potential upselling or cross-selling opportunities. Timely and personalized follow-up communication demonstrates commitment to customer service and helps nurture ongoing relationships.In conclusion, mastering sales skills is a continuous journey of learning, practice, and refinement. By honing communication, relationship-building, product knowledge, negotiation, adaptability, and follow-up skills, sales professionals can elevate their performance, drive business growth, and deliver exceptional value to customers.。

销售技巧的英文作文

销售技巧的英文作文英文：Sales skills are essential for success in any industry. As a salesperson, it is important to be able to communicate effectively with potential customers and persuade them to make a purchase. Here are some of the sales skills that I have found to be most effective:1. Active Listening: It is important to listen to your customers' needs and concerns in order to understand their perspective. This will help you to tailor your sales pitch to their specific needs and increase the likelihood of making a sale.2. Building Rapport: Building a personal connection with your customers can help to establish trust and increase their willingness to buy from you. This can be done by finding common ground, using humor, and showing genuine interest in their lives.3. Handling Objections: It is inevitable that some customers will have objections or concerns about your product or service. It is important to be prepared to address these objections and provide solutions that will alleviate their concerns.4. Closing the Sale: The ultimate goal of any salespitch is to close the sale. This can be done by using persuasive language, offering incentives, and creating a sense of urgency.中文：销售技巧对于任何行业的成功都是至关重要的。

好的销售卖货技巧英文

好的销售卖货技巧英文Good Sales Techniques in English:1. Active Listening: Listen attentively to the customer's needs and concerns. Ask probing questions to understand their requirements better.2. Effective Communication: Clearly convey the benefits and features of the product or service. Use persuasive language to engage the customer and address any objections.3. Building Rapport: Establish a positive and friendly relationship with the customer. Show genuine interest and empathy to create a connection.4. Product Knowledge: Have a deep understanding of the product or service being sold. Be able to answer any queries and demonstrate how it solves the customer's pain points.5. Problem Solving: Identify the customer's problems or challenges and offer tailored solutions. Showcase how your product or service can provide value and meet their needs.6. Objection Handling: Anticipate and address any objections or concerns the customer may have. Overcome objections by providing supporting evidence or testimonials.7. Closing the Sale: Use closing techniques to encourage the customer to make a buying decision. Create a sense of urgency or offer incentives to improve conversion rates.8. Follow-Up: After the sale, follow up with the customer to ensure their satisfaction. Offer any necessary support or assistance and maintain a long-term relationship.。

销售技巧培训教程英文版

Personal Selling
Evolution of Personal Selling
• Early Origins of Personal Selling • Industrial Revolution Era
– (1700s Europe; 1850s US)
• Post-Industrial Revolution Era
Boundary-Role Effects Role Stress
• Role Conflict • Role Ambiguity • Role stress must be dealt with to insure
maximum sales productivity
Qualifications And Skills Required For Success By Salespeople
Selling
Ingram, Laforge, Avila, Schwepker, and Williams
Multimedia Presentations
Steven J. Remington, Ph.D.
Buena Vista University August, 20 of
Sales (retail) • Combination Sales Jobs
Characteristics Of Sales Careers
• Job Security • Advancement
Opportunities • Immediate Feedback • Prestige • Job Variety • Independence • Compensation • Boundary-Role
• Detailer

销售技巧及其解决策划方案(英文版)

nonexpert buyer-process will win • The sellers executing the best process will win. • In SS,you are not selling a product,but rather a
vision about how things can and should be. • Buyer must feel good about the process • Redefine selling to “helping people buy-
HOW ORGANIZATIONS BUY
Requirements
A
B
C
HOW PEOPLE BUY
• Latent pain • Pain • Vision of solution • Match vision • Cost justify • Overcome fear of risk • Price justify
Level One:
Latent Pain
Lever Two:
Pain
Lever Three:
Vision of a Solution
Potential needs for a product or service in the mind of the tent need are usually either ignorance or ration-alizations.A potential solution exists or has previously attempted to find a solution and was unsuccessful.It is was “too expensive”or “too risky”or “too complicated”,ect.

销售技巧方法20招中英文翻译

销售技巧方法20招中英文翻译【商务英语学习资料】1. 如何招揽顾客一般程序：招呼—问候—寻找相关话题—理出商谈头绪。

所以，打招呼很重要，无论顾客有没有表现购买意愿，您都应该上前问候一句：“What can I do for you?”或“May I help you?”，也可说：“Can I be of any assistance?”，如果是熟客，可简单说声：“Good afternoon, madam, something for you?”2. 如何打开话题如果顾客不置可否或表现出不耐烦的样子，决不可轻言放弃，可以先说：“Everybody is welcome here, madam. Whether she buys or not.（这里欢迎任何人光临，买不买都没关系）”，然后婉转地问：“Are you looking for something?”。

3. 如何拉近距离首先表达自己身份，甚至可以交换名片，然后说些常用客套话，为后来的推销铺路。

一句：“Would you mind my recommending?”十分有用。

4. 如何游说购买初次见面就开门见山、滔滔不绝的做法已经落伍。

当你要说服顾客时，最好用“Well, let me tell you why.”作为解释商品用途、优点的开场白。

5. 如何展示商品可以说：“Please take a look at this.”或“That one, madam?（那个好吗？）”配合产品加以说明时，则用“As you can see, ~（正如您所见，~）”6. 如何拖延时间争取时间以便长期抗战要有技巧，再心急也要说“Please take your time”（慢慢看/参观）或“Go right ahe ad, please.”（随便参观）。

根据情况也可通过闲聊进入主题，让顾客有一定时间考虑。

7. 如何选取工具广告信函、海报、优待卷等都是销售的有效辅助工具，所谓“百闻不如一见”，一边看商品，一边听解释，才更易进入状况。

英文作文销售技巧

英文作文销售技巧1. Know your product inside and out. You need to be able to answer any question a customer might have about the product, and highlight its features and benefits effectively.2. Build rapport with your customers. Show genuine interest in their needs and concerns, and make them feel comfortable and valued.3. Listen more than you talk. Ask open-ended questions to understand the customer's needs and preferences, and tailor your sales pitch accordingly.4. Use storytelling to engage your customers. Share success stories or case studies that demonstrate how your product has helped others in similar situations.5. Overcome objections with confidence. Anticipate common concerns and have well-prepared responses to addressthem.6. Create a sense of urgency. Offer limited-time promotions or highlight the scarcity of a product to encourage customers to make a decision.7. Follow up with potential leads. Keep in touch with customers who have shown interest but haven't made a purchase yet, and provide them with additional information or incentives to close the sale.8. Always be honest and transparent. Building trust with your customers is crucial for long-term success in sales.。

销售技巧的英文作文范文

销售技巧的英文作文范文Title: Mastering Sales Techniques。

In the realm of business, the art of salesmanship is an indispensable skill. Whether you are selling a product, a service, or an idea, the ability to effectively communicate and persuade others is crucial for success. In this essay, we will delve into various sales techniques that can be employed to enhance your selling prowess.First and foremost, establishing a genuine connection with your potential customers is paramount. Building rapport creates a foundation of trust, making it morelikely for individuals to be receptive to your pitch. This can be achieved through active listening, demonstrating empathy, and finding common ground. By showing a sincere interest in their needs and concerns, you lay the groundwork for a mutually beneficial relationship.Another essential aspect of successful salesmanship isthe art of persuasion. To convince someone to make a purchase, you must effectively communicate the value proposition of your offering. This involves highlightingits features and benefits in a compelling manner, emphasizing how it addresses the customer's pain points or fulfills their desires. Utilizing storytelling techniques can be particularly powerful in conveying the benefits of your product or service in a relatable and memorable way.Additionally, understanding the psychology of decision-making can greatly enhance your sales effectiveness. People are often driven by emotions rather than logic when making purchasing decisions. Therefore, appealing to their emotions can be a potent tool in influencing their choices. This can be done through techniques such as social proof, where you showcase testimonials or endorsements from satisfied customers to build credibility and trust. Creating a sense of urgency or scarcity can also motivate buyers to act swiftly, fearing they might miss out on a valuable opportunity.Furthermore, mastering the art of objection handling isessential for overcoming any hesitations or concerns that potential customers may have. Instead of viewing objections as obstacles, see them as opportunities to further engage with the customer and address their underlying concerns. By actively listening to their objections and responding empathetically, you demonstrate that you value their input and are genuinely committed to finding a solution that meets their needs.Moreover, continuous learning and adaptation are key to staying ahead in the ever-evolving landscape of sales. Keeping abreast of industry trends, market dynamics, and competitor strategies allows you to refine your approach and remain competitive. Embracing new technologies andtools can also streamline your sales process and enable you to reach a wider audience more effectively.In conclusion, mastering sales techniques requires a combination of interpersonal skills, persuasive communication, psychological insights, and a commitment to ongoing improvement. By building genuine connections, effectively persuading others, understanding the psychologyof decision-making, handling objections adeptly, and staying adaptable, you can elevate your salesmanship to new heights. Remember, the art of selling is not just about closing deals but about creating lasting relationships and delivering value to your customers.。

英文销售的技巧

英文销售的技巧1. 定义目标受众：在进行销售之前，要明确你的目标受众是谁。

了解他们的需求、兴趣和购买动机，以便更好地与他们沟通和推销产品。

2. 建立信任和关系：与潜在客户建立良好的关系和信任是销售成功的关键。

通过亲切友好的沟通方式，积极倾听他们的需求，并提供个性化的解决方案，让客户感到你是有价值和可靠的资源。

3. 了解产品或服务：作为销售人员，对所销售的产品或服务有深入的了解是必不可少的。

了解产品的特点、优势和竞争优势，能够回答客户可能提出的问题，并提供专业的建议和推荐。

4. 强调价值和利益：在销售过程中，强调产品或服务的价值和利益对于说服客户非常重要。

将重点放在产品如何解决客户的问题、满足他们的需求或提供其他益处上，让客户明白购买你的产品或服务的价值所在。

5. 创造紧迫感：在销售中，创造紧迫感能够加速决策过程。

通过特别促销、限时优惠或其他激励措施，激发客户的购买意愿，并避免他们的拖延。

6. 持续跟进：销售过程中，及时和持续地跟进对于成功销售至关重要。

保持与客户的联系，回答他们的问题，为他们提供支持，并寻找其他交易机会。

7. 不断学习和改进：销售技巧需要不断学习和改进。

寻求反馈，了解客户对你的销售方法和产品的反应，参加销售培训和研讨会，保持专业知识的更新和提升。

8. 良好的沟通能力：在英文销售中，良好的沟通能力是至关重要的。

要能够流利地表达自己的想法，清晰地传递信息，并与客户建立有效的沟通。

9. 处理拒绝和异议：在销售过程中，客户可能会提出异议或拒绝购买。

要学会处理和回应这些情况，寻找解决方案，并转化客户的疑虑。

10. 提供优质的售后服务：售后服务是客户保持满意度和忠诚度的关键。

及时响应客户的需求和反馈，解决问题，并提供额外的价值，以确保客户的满意度。

15种英文版销售技巧方法(15Sales Methods)

15 Sales MethodsSales is one of the most important contents, whether it's working for others or starting your own company. In the present era, there is no shortage of products but the market. To produce and sell the products needed by the market, marketing is needed. In my opinion，sales are the core part of marketing. If you learn to sell, you learn to do business. So what are the sales skills or methods? Let's take a look at the following 15 sales methods:Method 1: Direct requirementAfter the salesperson gets the customer's buying signal, he puts forward the transaction directly. When using the direct demand method, he should avoid being too hasty as much as possible. The key is to get the customer's clear purchase times. For example, "Mr Green, since you have no other opinions, let's sign the bill now. "When you ask for a deal, you should keep silent, wait for the customer's response, and never say another word, because any word you say may immediately distract the customer's attention and make the deal fall short!Method 2: One-of-two choiceSalespeople provide customers with two solutions to problems, and no matter which one the customers choose, it is a result we want toachieve. Using this method, customers should avoid the question of "want or not", but let customers answer the question of "want a or b". For example: "Do you like white or red?" "Are you signing today or tomorrow?" "Are you swiping your card or cash?" Note that when guiding customers to make a deal, they should not make more than two choices, because too many choices will make customers feel at a loss.Method 3: Summary benefit transactionAll the actual benefits brought by the exchange between customers and salesperson themselves are displayed in front of customers, and the matters that customers care about are sorted. Then, the holding points of products are closely combined with the concerns of customers, and all the most concerned interests of customers are summarized, so that customers can finally reach an agreement.Method 4: Preferential transactionAlso known as the concession transaction method, it refers to a method by which the salesperson makes the customer buy immediately by providing preferential conditions. When using these preferential policies, the salesperson should pay attention to three points: (1) Let the customer feel that he is special, and yourpreferential treatment is only for him. Let the customer feel that he is distinguished and unusual. (2) Don't give preferential treatment casually, otherwise the customer will make further demands until you can't accept the bottom line. (3) Show that your power is limited. You need to ask the above leader: "Sorry, within my processing authority, I can only give you this price." Then the conversation turned, "However, because you are my old customer, I can ask the manager for instructions and give you some extra discounts. But our offer is hard to get, and I can only do my best. " This auspicious customer's expectation will not be too high. Even if he can't get a discount, he will feel that you have done your best and won't blame you.Method 5: Advance framingBefore the customer requests, the sales staff will confirm the results for the customer, and at the same time recognize and appreciate the customer, so that the customer can do what he says, such as: "Our course is for those who make up their minds, want to break through themselves and improve their sales performance. I believe that you are definitely not the kind of person who doesn't like learning and doesn't want to make progress. "Method 6: GoadingThe method of goading is to urge customers to buy products by taking advantage of their competitiveness and self-esteem. A well-known Hong Kong couple went to a shopping mall to buy jewelry. They were very interested in a 90,000-dollar emerald ring, but hesitated because it was expensive. At this time, the salespeople who were watching each other came along. She told the two guests that the president's wife of a Southeast Asian country had seen this ring when she came to the store, and she liked it very much and couldn't put it down, but she didn't buy it because the price was too high. After the salesman was excited in public, the Hong Kong couple immediately bought this emerald ring because they wanted to show that they were more powerful than the president's wife. Salesmen should be calm and natural when challenging each other, lest they see that you are "challenging" him.Method 7: Conformity transactionWhen customers buy products, they are not willing to take risks. Customers are generally skeptical and afraid to choose those new products that have not been tried by others . They turn to trust and like the products recognized by everyone. A customer took a fancy to a microwave oven, but did not decide whether to buy it or not.The sales staff said: "You have a good taste. This is the best-selling microwave oven at present. On average, more than 50 sets are sold every day, and you have to book it in the peak season to buy it in stock." The customer looked at the microwave oven. The salesperson said: "The employees in our shopping malls are also using this microwave oven, which is convenient and affordable." It is easy for customers to make a purchase decision.Method 8：Loss-cherishing transactionThe method of cherishing the lost transaction is to grasp the customer's psychology of "winning with joy, losing with bitterness", and urge the other party to make a purchase decision in time by exerting certain pressure on the customer. Generally speaking, it can be done from these aspects: (1) Limited quantity, which is mainly similar to "limited quantity, and you want to buy as soon as possible"; (2) Limited time, which mainly means enjoying preferential treatment within the specified time; and (3) Limited service, which mainly means enjoying better hardship within the specified quantity. (4) Limited Price. It is mainly aimed at the goods to be increased in price.Method 9：Losing the big because of the smallThe law of losing money because of small is to emphasize that it is a big mistake for customers not to make purchase decisions. Sometimes, even a small mistake can lead to the worst result. Through this pressure to strengthen the "bad result", customers are stimulated and forced to make a deal. If you sell health care products, you may say: "If you save this investment in health, you will spend dozens of times and hundreds of times on treatment while you are ill in the future!" In such an example, customers are faced with two choices, one is to get potential benefits, and the other is to imply great risks (if he doesn't make a purchase decision).Method 10: Pressing harder and harder transactionMany customers often delay before buying. They say, "I'll think about it again." "I think again. ""Let's discuss it. " "Let's talk about it in a few days." When excellent salespeople encounter customers' evasions, they will agree with them first: "You should be as careful as you are when you buy things. You should think clearly first. You are still very interested in this product, otherwise you won't take the time to think about it, right?" They have to agree with your point of view. At this point, you press one more sentence: "I'm just wondering what you want to consider, is it the reputation of ourcompany? " They will say, "Oh, your company is good." You ask him: "Is that my personal character?" He said, "Oh. No, how could it be? "You use layers of closing skills. Don't ask questions, and finally let them tell what he is worried about. As long as you can solve the customer's questions. Closing a deal becomes a natural thing.Method 11: Comparison of the transactionWrite both positive and negative opinions which is to compare the advantages and disadvantages in writing. Ways to motivate customers to make up their minds to buy. The salesperson prepares paper and pen, and draws a "T" form on the paper. On the left side, he writes the positive reasons for buying, and on the right side, he writes the negative reasons for not buying. Under the design of the salesperson, there must be more positive reasons for buying than for not selling. This is an opportunity to persuade customers to make up their minds to make a purchase decision.Method 12: Playing hard to getSome customers are naturally indecisive. Although they are interested in products, they drag their feet and delay making decisions. At this time, you deliberately pack up things and act like you're leaving. This act of pretending to leave sometimes urges thecustomer to make up his mind to buy.Method 13: Making a dealTake out the order or contract at the end of the sale and begin to fill in the information on it. If the customer doesn't stop it, it means that he has decided to buy. If the customer says that he hasn't decided to buy yet, you can say, "It doesn't matter, I just fill out the order first, if you change tomorrow, I will tear up the order, and you will have enough time to think about it." "Mr. Smith, there is no problem with the delivery date with other good conditions, and we have solved the payment problem. In this case, can you fill in your name on this document?"Method 14: Special treatmentIn fact, many customers who think they are the most important people in the world always ask for special treatment, such as the lowest price that he enjoys alone. You can say: "Mr. White, you are our big customer, so let's say .....Is it OK?" This is a skill, which is most suitable for this type of customer.Method 15: Story-telling transactionEveryone loves to listen to stories. If a customer wants to buy yourproducts and is worried that there is something wrong with your products, you can say to him, "Sir, I understand your feelings, if I were you, I would also be worried about this. Last year, there was a Mr. Black who was in the same situation as you. He was also worried about this problem, he decided to rent our car first and try it for half a year. But within a few weeks, he discovered that this problem was nothing at all". (Emphasizing the satisfaction of the previous customer is like letting the customer feel it for himself.)。

销售技巧(英文版)

Copyright © 2001 by Harcourt, Inc.
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Characteristics Of Sales Careers
• Job Security • Advancement Opportunities • Immediate Feedback • Prestige • Job Variety • Independence • Compensation • Boundary-Role Effects
– Order-takers
– Technical Support Salespeople
• Insider Sales (non-retail) • Direct-to-Consumer Sales (retail) • Combination Sales Jobs
• New Business
– Pioneers – Order-getters
– (1700s Europe; 1850s US)
• Post-Industrial Revolution Era
– (1800s Europe; 1900 US) – Canned Sales Presentation
• The War and Depression Era • Professionalism: The Modern Era
Copyright © 2001 by Harcourt, Inc.
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Qualifications And Skills Required For Success By Salespeople
• Empathy
– To see things as others would see them
• Ego Drive