CIC_China_Online_Shoppping_Survey_2010
China Online Shopping Market Survey Report
China Online Shopping Market Survey Report,2009 1. Objective of the Research:As the number of Chinese netizens increases rapidly, shopping online has become a part of more and more people's daily life. In 2009, the ratio of online shopping transactions to total retail sales of social consumer goods increased to 1.6% and 1.9% respectively in 2009 from 1.3% in 2008. In addition to consumer’s increasingly preference to online shopping, financial crisis is also in favor of online shopping development. The purpose I did this research is to analysis the real reason why online shopping is gaining popularity in China.2. Description of the Market:Online shopping is the process consumers go through to purchase products or services over the Internet. An online shop, e-shop,e-store, internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall.Online shopping is a type of electronic commerce used for business-to-business (B2B) and business-to-consumer (B2C) transactions. But compared with B2B and B2C, C2C (Customer to Customer) appears to be more active because of more participants, a wide coverage, abundant types of products in great amounts and flexible trading patterns.A growing number of Chinese netizens are accustomed to online shopping due to its apparent price and convenience. Currently, around one in four netizens in China select online shopping, while it is two in three netizens in countries with high Internet penetration such as European countries, the United States and South Korea. Therefore, the potential of China’s online shopping market has not been fully liberated yet.3. Market Metrics:It is estimated that till 2010, the registered customers in China's C2C e-commerce market will amount to 72 million, including 27 million active customers, and the trading volume is likely to amount to RMB110 billion yuan. In China, the three mainChina’s C2C market players are:1)Taobao –A C2C Marketplace operated by , a local Internet company in which Yahoo bought 40% stake in Sept. 2005. also boasts the world’s largest B2B marketplace.2)eBay Eachnet –eBay’s 100% owned China operations3)Paipai –a new launched C2C marketplace operated by Tencent, which owns QQ, China’s most popular instant messenger.For example, recently, CNNIC made a C2C Shopping Market Survey, which involves Random Sampling Telephone Survey and Online Survey.Random Sampling Telephone Survey: 1) Covers C2C shoppers in 3 cities –Beijing, Shanghai and Guangzhou 2) Number of valid respondents: 1,856.Online Survey: 1) Conducted on 3 C2C marketplaces –Taobao, eBay, and Paipai 2) Surveyed both buyers and sellers 3) National coverage 4) Number of Valid Respondents: Buyers –3,299; Sellers -1,775. The basic findings I acquired including:1) 3.3 million people have shopped Online (both B2C and C2C) in the 3 cities surveyed. Penetration rate is 25.5% of total online population.2)2 million people in the 3 cities have shopped on a C2C marketplace (auction Website). Nationally, C2C shoppers are estimated to exceed 10 million people.3) According to number of shoppers and their shopping frequency, Taobao and eBay had a market share of 67.3% and 29.1%, respectively, in the 3 cities over Year 2009.Random Sampling Telephone Survey C2C Online Shopping in the Three CitiesC2C Shoppers in the 3 CitiesC2C Shoppers in the 3 Cities Who Have Shopped:C2C Online Shopping3 Cities vs. China TotalExpressed as % of China Total:4. Competitive Analysis:The difference between traditional shopping and online shopping are the following:When you do traditional shopping, you must carry what you buy and drive to the store where you want to buy it. But the good thing about traditional shopping is you can see what you want to buy. When you do online shopping, you will not carry any load or weight from the items you purchased. You will just wait for it to be delivered. You cannot feel or touch what you are buying. There's a risk that it might be defective. You can have great discounts using coupon codes. You can select from a wide range without hassle. Simply, clicking your mouse in browsing the different products. And you also can enjoy unique features like wish cards, wish lists and other more. The main advantage of online shopping is that it allows people to browse through many items and categories without leaving their house, to compare the prices of as many shops as they want, and also to order as many items as they can afford without having to worry about how they will transport them, because the online shopping websites also deliver the things to the buyer's home. Furthermore, the Internet is open 24 hours a day, 365 days a year, so you don't have to hurry or worry about finding a parking spot.If you plan on shopping from the Internet then first use a search engine to find online shops. If you want fast deliveries and low shipping fees then try to search for the shops that are in your country. You can use a shopping directory that contains categorized links to stores from a specific region or from all over the world, together with reviews from other customers. If you live in a big country you'll be surprised to find out that there are thousands of online shops available where you live, and these shops sell everything that can be sold, from baby products to dog houses and motor oil.Most of the online shopping websites have the same pattern, first you choose the category under which your item is listed, and then you can select the item that you're looking for, and add it to your shopping cart. If you want to buy other items, you click the "add to cart" button near them, and when you're finished you check out. After that you can see a list with everything that you've ordered, and the total amount that has to be paid. You can also remove items from your shopping cart if you desire to do so. Payment is usually done by credit card. The buyer enters the data on the credit card and the shop charges the price and then delivers the items to the buyer's house in a few days.The transaction is perfectly safe and the credit card data you send is encrypted so it can't be stolen.After you've done some online shopping you'll see how easy it is and you'll quickly get used to it. Soon you will know what the best shopping websites are and you will be able to buy the things you need very easy and fast, saving a lot of time and trouble. Online shopping is the most practical, economical and fun method of shopping, that is perfect for everyone.Some people said once that among the many advantages that the Internet gives us, one of the main ones is online shopping, an activity that many have become addicted to. Shopping is a necessity for all of us, some of us really enjoys it, and others try to keep it as simple and short as possible. Well, online shopping is the best solution for both those who consider it a chore that they try to avoid and for those who do it on a daily basis.1) Benefits of online shopping: (Strengths& Opportunities)1.Bargaining power of consumers. They enjoy a wider choice2.Supplier power. It is more difficult for consumers to manage anon-digital channel.3.Internet increases commoditisation4.Threat of new entrants. Online means it is easier to introducenew services with lower over-heads5.Threat of substitutes6.Rivalry among competitors. It is easier to introduce productsand services to different markets2) Customers:In general, shopping has always catered to middle class and upper class women. Shopping is fragmented and pyramid-shaped. At the pinnacle are elegant boutiques for the affluent; a huge belt ofin elegant but ruthlessly efficient “discounters” flog plenty at the pyramid’s precarious middle. According to the analysis of Susan D. Davis, at its base are the world’s workers and poor, on whose cheapened labor the rest of the pyramid depends for its incredible abundance. Shopping has evolved from single stores to large malls containing many stores that most often offer attentive service, store credit, delivery, and acceptance of returns. These new additions to shopping have encouraged and targeted middle class women.In recent years, online shopping has become popular; however, it still caters to the middle and upper class. In order to shop online, one must be able to have access to a computer, a bank account and a debit card. Shopping has evolved with the growth of technology. According to research found in the Journal of Electronic Commerce, if we focus on the demographic characteristics of the in-home shopper, in general, the higher the level of education, income, and occupation of the head of the household, the more favorable the perception of non-store shopping. An influential factor in consumer attitude towards non-store shopping is exposure to technology, since it has been demonstrated that increased exposure to technology increases the probability of developing favorable attitudes towards new shopping channels.Online shopping widened the target audience to men and women of the middle class. At first, the main users of online shopping were young men with a high level of income and a university education. This profile is changing.For example:Online Survey Findings Buyers’ ReportBuyersMost Popular Shopping Categories in 2009Female BuyersMost Popular Shopping Categories for Female Shoppers in 2009Buyers Online Behavioral Pattern:1.Purpose for the Goods Bought: 1) More than 95% are for personal use2) More than 30% are for gifts to others 2. In Choosing a Seller: 1) More than 75% of buyers are concerned about theprice or the price-to-quality factor2) More than 75% of buyers are concerned about theseller’s feedback scores and transaction records3) More than 55% of buyers are concerned about thequality of goods4)39% Taobao buyers place emphas is on how they feelin communicating with the seller.3. Communication Tools between Buyers and Sellers:1) 89% Taobao buyers use Wangwang2) 61% eBay buyers use Email93% Paipai buyers use QQ3) Logistics: (Strengths)Consumers find a product of interest by visiting the website of the retailer directly, or do a search across many different vendors using a shopping search engine.Once a particular product has been found on the web site of the seller, most online retailers use shopping cart software to allow the consumer to accumulate multiple items and to adjust quantities, by analogy with filling a physical shopping cart or basket in a conventional store. A "checkout" process follows (continuing the physical-store analogy) in which payment and delivery information is collected, if necessary. Some stores allow consumers to sign up for a permanent online account so that some or all of this information onlyneeds to be entered once. The consumer often receives an e-mail confirmation once the transaction is complete. Less sophisticated stores may rely on consumers to phone or e-mail their orders (though credit card numbers are not accepted by e-mail, for security reasons).4) Payment:Online shoppers commonly use credit card to make payments, however some systems enable users to create accounts and pay by alternative means, such as:∙Debit card∙Various types of electronic money∙Cash on delivery (C.O.D., offered by very few online stores) ∙Cheque∙Wire transfer/delivery on payment∙Postal money order∙Reverse SMS billing to mobile phones∙Gift cards∙Direct debit in some countriesFor example:Buyers Online Payment in China:Online Payment: 94% of Taobao users vs. 63% of eBay users and 87% of Paipai usersOnline Bank Account:1) More than 50% use ICBC (Industrial and CommercialBank of China)2) 15% use CMB (China Merchants Bank)5) Design: (Strengths)Why does electronic shopping exist? For customers it is not only because of the high level of convenience, but also because of the broader selection; competitive pricing and greater access to information. For organizations it increases their customer value and the building of sustainable capabilities, next to the increased profits.6) Market share:For developing countries and low-income households in developed countries, adoption of e-commerce in place of or in addition to conventional methods is limited by a lack of affordable Internet access.For example:C2C Shoppers in the 3 CitiesMarket Shares in 20097) Concerns: (Weaknesses & Threats)Given the lack of ability to inspect merchandise before purchase, consumers are at higher risk of fraud on the part of the merchant than in a physical store. Merchants also risk fraudulent purchases using stolen credit cards or fraudulent repudiation of the online purchase. With a warehouse instead of a retail storefront, merchants face less risk from physical theft.Of course, there still are many other reasons may lead buyers feel unpleasant when doing online shopping.For example:BuyersUnpleasant Online Shopping Experiences(Multiple selections are accepted)To conclude,although the benefits of online shopping are considerable, when the process goes poorly it can create a thorny situation. A few problems that shoppers potentially face include identity theft, faulty products, and the accumulation of spy ware. Most large online corporations are inventing new ways to make fraud more difficult, however, the criminals are constantly responding to these developments with new ways to manipulate the system. Even though these efforts are making it easier to protect yourself online, it is a constant fight to maintain the lead. It is advisable to be aware of the most current technology and scams out there to fully protect yourself and your finances.5. Additional:1) Consumer expectations: (Strengths)Rather than supporting the organization’s culture and brand name, the website should satisfy consumer's expectations. Many researchers notify that the uniqueness of the web has dissolved and the need for the design, which will be user centered, is very important. Companies should always remember that there are certain things, such as understanding the customer’s wants and needs, living up to promises, never go out of style, because they give reason to come back. And the reason will stay if consumers always get what they expect. McDonaldization theory can be used in terms of online shopping, because online shopping is becoming more and more popular and website that wants to gain more shoppers will use four major principles of McDonaldization: efficiency, calculability, predictability and control. Organizations, which want people to shopmore online for them, consume extensive amounts of time and money to define, design, develop, test, implement, and maintain website. 2) Trends: (Strengths& Opportunities)One third of people that shop online use a search engine to find what they are looking for and about one fourth find websites by word of mouth. Word of mouth has become a leading way by which people find shopping websites. When an online shopper has a good first experience with a certain website, sixty percent of the time they will return to that website to buy more.Books are one of the things bought most online. However, clothes, shoes, and accessories are all very popular things bought online. Cosmetics, nutrition products, and groceries are increasingly being purchased online. About one fourth of travelers buy their plane tickets online because it is a quick and easy way to compare airline travel and make a purchase. Online shopping provides more freedom and control than shopping in a store.From a sociological perspective, online shopping is arguably the most predictable way to shop. One knows exactly what website to go to, how much the product will cost, and how long it will take for the product to reach them. Online shopping has become extremely routine and predictable, which is one of its great appeals to the consumer.For example:C2C Shoppers in the 3 CitiesConcerns About C2C Online Shopping:(Multiple selections are accepted)C2C Shoppers in the 3 CitiesBased on your own experience, will you Recommend C2C online shopping to others?C2C Shoppers in the 3 Cities6-Month Intention to Buy More on:(Multiple selections are accepted)Dangdang and Joyo are two of leading B2C Websites in China. Joyo is now 100% owned by .6. Conclusion:For example:BuyersBased on your own experience, will you Recommend C2C online shopping to others?Buyer RatingsRatings for Overall PerformanceTaobao received the highest ratings for overall performance, regardless of what sites the respondents are from. Each site’s highest rating is given by its own respondents. The lowest ratings for Taobaoand Paipai are given by respondents from .eBay’s lowest rating is given by respondents from .In Taobao respondents’opinion, eBay is no better than Paipai. In Paipai respondents’opinion, Taobao is much better than eBay.According to data from authoritative organizations such as China Internet Network Information Centre (CNNIC), the report elaborates the development and influencing factors of China’s online s hopping industry, analyzes the market size, layout, regional distribution, and market share of online shopping websites. In addition, it focus on analysis of the 19 websites, in point of market share, acquired venture capital, logistics, performance, and competitiveness, as well as probes into future development trend of Ch ina’s online shopping industry.I nsiders note that online shopping has become another new pillar of China's Internet industry after portals, computer games, text messages and search engines.——周琪 007313107英语(2)班。
Online shopping rings up customer complaints
"That means there is more room for activities that infringe upon consumer rights and consumers cannot solve the disputes through traditional channels. All they can do is to file complaints and seek help," he said. “这意味着有更多的活动空间,侵犯消费者权益,消费者无法通过传统渠道 解决纠纷。他们所能做的就是向投诉和寻求帮助,”他说。 Wu said the solution is increasing the penalties for infringing consumer rights.
中国消费者协会表示,网上购物,互联网接入和移动通信几乎一半去年该部 门所有的消费者投诉。
Online services, especially shopping, also topped complaints received by the China Association for Quality Promotion, which focuses on protection of consumer rights. 在线服务,特别是购物,也荣登中国质量协会收到的投诉,主要集中在对消 费者权益的保护。 A report released by the China National Institute of Standardization on Wednesday said intense competition in the industry has failed to yield improvements in service standards.
2010下半年电子商务设计师考试真题及答案-下午卷
2010下半年电子商务设计师考试真题及答案-下午卷试题一某时装邮购提供商拟开发订单处理系统,用于处理客户通过电话、传真、邮件或Web 站点所下订单。
其主要功能如下:(1) 增加客户记录。
将新客户信息添加到客户文件,并分配一个客户号以备后续使用。
(2) 查询商品信息。
接收客户提交的商品信息请求,从商品文件中查询商品的价格和可订购数量等商品信息,返回给客户。
(3) 增加订单记录。
根据客户的订购请求及该客户记录的相关信息,产生订单并添加到订单文件中。
(4) 产生配货单。
根据订单记录产生配货单,并将配货单发送给仓库进行备货;备好货后,发送备货就绪通知。
如果现货不足,则需向供应商订货。
(5) 准备发货单。
从订单文件中获取订单记录,从客户文件中获取客户记录,并产生发货单。
(6) 发货。
当收到仓库发送的备货就绪通知后,根据发货单给客户发货;产生装运单并发送给客户。
(7) 创建客户账单。
根据订单文件中的订单记录和客户文件中的客户记录,产生并发送客户账单,同时更新商品文件中的商品数量和订单文件中的订单状态。
(8) 产生应收账户。
根据客户记录和订单文件中的订单信息,产生并发送给财务部门应收账户报表。
现采用结构化方法对订单处理系统进行分析与设计,获得如图1-1所示的顶层数据流图和图1-2所示的0层数据流图。
【问题1】使用说明中的词语,给出图1-1中的实体E1〜E3的名称。
E1:客户E2:财务部门E3:仓库本题考查采用结构化方法进行系统分析与设计的知识,是比较传统的题目,要求考生细心分析题目中所描述的内容。
数据流图(DFD)是一种便于用户理解、分析系统数据流程的图形化建模工具,是系统逻辑模型的重要组成部分。
本问题考查顶层DFD。
顶层DFD—般用来确定系统边界,将待开发系统看作一个加工,因此图中只有唯一的一个处理和一些外部实体,以及这两者之间的输入输出数据流。
题目要求根据描述确定图中的外部实体。
根据题目中的描述,并结合已经在顶层数据流图中给出的数据流进行分析。
大学_生活_Online shopping in China_908506_52469340
3)your suggestion/appeal,etc..
You should write about 150 words on the ANSWER SHEET.(注意字数,需要过六级的同胞字数控制在150-180之间) (15 points)
From my own perspective, shopping online is an irreversible trend due to the overwhelming advantages. Nevertheless, there are also quite a few disadvantages such as cheating, quality problems, overconsumption and so on. Therefore, we should do rational consumption regardless of the temptation of diverse commodities and avoid following blindly.
大学优秀作文精编
908506_52469340号
题目要求:TΒιβλιοθήκη tle:Directions:
Write an essay based on the following chart. In your writing, you should
1)interpret the chart,(对图表的描述要概括,找到规律性的东西,然后再利用某个个案举例;概括时以过去式为基本时态,其他时态相协调)
教师评语:
结构、主题句、用词都不错哦
Then what can contribute to this phenomenon? For one thing, with the skyrocketing development of e-commerce, it's progressively convenient to shop online. For another, modern people prefer to shop online rather than go to the store in person because of laziness. In addition, the goods online are far cheaper than the physical store, which can save our money enormously. Hence, taking into account all these factors, people give priority to shop online.
中国网上购物消费者调查报告2011 (China Online Shopping Survey 2011)
调查覆盖城市(图例)
整体市场规模
我国网上购物的整体市场规模
(亿元)
10000 9000 8000 7000 6000 5000 4000 3000 2000 1000 0
150%
市场规模 年增长率 90.7% 86.5% 4980 2670 1400 620 125.8% 8900
100%
78.7%
典型购物网站的品牌认知
第一提及率 淘宝 当当 拍拍 QQ商城 卓越 京东商城 凡客 新蛋网 易趣 麦网 乐淘 86.8% 2.8% 2.0% 1.5% 2.3% 0.9% 0.1% 0.3% 0.1% 主动提及率 99.2% 29.2% 21.7% 5.8% 19.2% 15.0% 10.0% 5.0% 5.0% 2.5% 1.7%
中国网上购物消费者 调查报告2011
北京正望咨询有限公司 2011.04
主要发现
2010年我国网上购物的市场规模达到4980亿元,网购人数约为1.85亿。 上海和北京的网购规模分别为409亿元和368亿元,另有杭州、广州、深圳和 苏州4个城市的网购规模突破百亿元大关。 按交易金额计算,淘宝占有70.8%的市场份额遥遥领先,不过其市场份额下 降了0.9个百分点,而京东商城、凡客和拍拍的市场份额均有一定程度的上 升。 服装和数码家电类产品是网上交易额最大的两类商品,两者合计占到全部网 购金额的六成。与2009年相比,服装和3C类商品占比具有相当幅度的提升, 这表明2010年网购增长的驱动力主要来自于服装和3C类商品。 服装网购的市场规模为1620亿元,3C类产品的网购市场规模为1270亿元。 每个网购消费者平均网购15.8次,网购金额为3371元,网购金额的中值为 1630。平均每个消费者每次网上购物的金额(客单价)为214元。 与一年前的调查结果相比,网上购物的满意度有进一步的提升。 方便超过了价格便宜成为网购最大的优势,而商品质量和物流是网购中用户 反映最集中的问题。
Agent online shopping and sourcing services in China
Agent online shopping and sourcing services in ChinaWe are a shipping and storage company in Shenzhen , we can help you to carry out online shopping and procurement services in China , such as Taobao, Tmail, Alibaba etc e-commerce sourcing platform. for sourcing and inquiry services.Meanwhile, we can also assist you looking for the right supplier in China. to assist your inquiry, purchase samples, quality testing, collecting goods and labeling, for marks, re-play packaging, handling, and conduct maritime container transport or international air services .Of course, We can only provide the address to you too, you can let your supplier delivery to our warehouse, we help you receiving, for packaging, for customs clearance and arrange appropriate shipping company transport to your country.Also, if you are a foreign company, if you need to set up offices or contact point in China, , there is a address to send and receive letters, parcels receiving, transit of goods, etc., we can help you.Welcome to your delegate and advice!Our contact information:Email: kevinchiu008@Agent online shopping in ChinaAgent sourcing in ChinaAgent receive letters in ShenzhenHelp parcels receiving, transit of goods in ChinaAgent storage goods in Shenzhen ChinaThe mailbox service and set up offices or contact point in ChinaRent Warehouse in Shenzhen ChinaAgent container transport or international air services in ChinaAgent purchase samples in ChinaHelp you quality testing and collecting goods in South China。
Online Gaming in China 2009 - Characteristics, Competition and Key Developments
5
Government’s regulation and the growth in technological advancements will affect the market
Government clamps down on online games content
• GAPP forwarded that it plans on introducing China Green Online Games Publishing Program in 2010 • It has been seen that companies provide unhealthy and persuasive content in online games for players, especially kids, so as to attract players and generate large profits • This program will be targeted towards curbing illegal release of online games and will lead to stricter control on the games' approval • Inappropriate content in games will be assessed and games not in accordance with the regulation will be taken offline • This is expected to rage over a period of 5 years Content regulation will stabilize the market
中国网上购物消费英语作文
As a high school student deeply immersed in the digital age, I have witnessed the rapid growth of online shopping in China. Its not just a trend its a revolution that has transformed the way we shop, interact, and even think about consumerism. My personal experiences with online shopping have been both enlightening and entertaining, offering a unique perspective on this cultural phenomenon.Growing up in a small town, I was initially skeptical about the convenience of online shopping. The idea of buying something without physically seeing or touching it seemed risky. However, my first online purchase was a turning point. It was a pair of sneakers that I had been eyeing for months. The local stores didnt have my size, and I was about to give up when a friend suggested trying an online platform. With a mix of excitement and apprehension, I placed my order, and to my delight, the sneakers arrived within a week, perfectly fitting and exactly as described.This experience opened the floodgates to a world of possibilities. I discovered the vast array of products available online, from the latest tech gadgets to vintage collectibles. The convenience was unmatched I could shop from the comfort of my home, compare prices across different sellers, and read reviews from other customers to make informed decisions.One of the most significant advantages of online shopping in China is the sheer variety. Whether its a unique book from an independent publisher or a rare piece of art, the internet marketplace caters to niche interests and diverse tastes. This diversity is a reflection of Chinas cultural richness and the global reach of its online platforms.Moreover, the integration of technology into the shopping experience has been remarkable. Mobile apps and AIpowered recommendations have made the process more personalized and efficient. For instance, when I was looking for a new smartphone, the app suggested models based on my previous searches and preferences, saving me hours of research.The social aspect of online shopping is another dimension that has captured my interest. Livestreaming sales events, where influencers showcase products in realtime, have become incredibly popular. These events are not just about making purchases theyre about community and shared experiences. Ive found myself drawn to these events, not only for the deals but also for the interaction and the sense of belonging to a larger community of consumers.However, its important to acknowledge the challenges that come with the territory. Issues like counterfeit products, privacy concerns, and the environmental impact of increased packaging and shipping are valid concerns that need to be addressed. As a consumer, Ive learned to be vigilant, checking the credibility of sellers and the authenticity of products before making a purchase.The rise of online shopping in China has also had a profound impact on the economy. It has created jobs, boosted the growth of small businesses, and contributed to the countrys economic vitality. According to a report by the China Internet Network Information Center, the number of online shoppers in China reached over 700 million in 2020, highlighting the scaleof this phenomenon.In conclusion, my journey with online shopping in China has been a blend of convenience, discovery, and community. It has reshaped my consumer habits and expectations, offering a glimpse into the future of retail. While there are challenges to overcome, the benefits and opportunities that online shopping brings are undeniable. As I continue to navigate this digital landscape, I am excited to see how it will evolve and what new experiences it will bring.。
2010年英语二小作文
2010年英语二小作文As the popularity of the Internet grows, online shopping has become more and more prevalent. People can buy almost anything they want with just a few clicks of the mouse. However, whether or not to shop online is a controversial topic. In my opinion, online shopping has both advantages and disadvantages.On the one hand, online shopping is very convenient. People can shop at any time and from any place, as long as they have access to the Internet. They don't need to go to the store, which saves time and energy. Also, online shopping offers a wider variety of products. People can choose from a huge selection of items that they might not be able to find in their local stores. In addition, online shopping often offers better prices. Many online retailers offer discounts and deals that are not available in brick-and-mortar stores.On the other hand, there are also some disadvantages toonline shopping. One of the biggest concerns is security. People need to be careful when entering their personal and financial information online. There is always a risk that their information could be stolen by hackers. Another disadvantage is that people can't see or touch the products before they buy them. They have to rely on pictures and descriptions, which may not be accurate. This could lead to disappointment when the product arrives. Finally, online shopping often involves waiting for the product to be shipped. This can be frustrating, especially if the person needs the product right away.In conclusion, while online shopping has its advantages and disadvantages, I believe that it is a useful tool for consumers. People should take precautions to protect their personal and financial information, and should be aware of the risks involved. However, the convenience, variety, and often lower prices of online shopping make it a great option for many people.。
2010英语二作文范文
2010英语二作文范文In recent years, with the development of technology, online shopping has become increasingly popular among people. As a result, some people argue that traditional shopping will disappear in the near future. However, I believe that traditional shopping will still have its place in the market.Firstly, traditional shopping provides a unique and enjoyable experience for customers. When people go shopping in physical stores, they can touch, feel and try on the products before making a purchase. This is especially important when it comes to clothing and shoes. Customers can also ask for advice from sales assistants, which can help them make better choices. Moreover, shopping in physical stores is a social activity that can be shared with friends and family, which makes it a fun and memorable experience.Secondly, traditional shopping offers a sense ofsecurity for customers. When people buy products in physical stores, they can see and inspect the products before making a purchase, which reduces the risk of fraud and scams. In addition, customers can also return or exchange products easily if they are not satisfied with their purchase. This is particularly important for expensive items such as electronics and appliances.Lastly, traditional shopping supports local businesses and the economy. When people shop in physical stores, they are supporting local businesses and helping to create jobs in their community. This is especially important in small towns and rural areas where local businesses are the backbone of the economy.In conclusion, while online shopping has become increasingly popular, traditional shopping will still have its place in the market. Traditional shopping provides a unique and enjoyable experience for customers, offers a sense of security, and supports local businesses and the economy. Therefore, I believe that traditional shopping will continue to be an important part of our lives.。
中国购物网英语作文高中
中国购物网英语作文高中Title: Online Shopping in China。
Online shopping has become an indispensable part of modern life, and China's e-commerce platforms stand out globally. From Taobao to , these platforms offer a vast array of products, catering to the diverse needs and preferences of consumers. In this essay, we will delve into the phenomenon of online shopping in China, exploring its significance, impact, and future trends.First and foremost, the convenience of online shopping cannot be overstated. With just a few clicks or taps, consumers can browse through thousands of products, compare prices, read reviews, and make purchases without leaving the comfort of their homes. This convenience factor has revolutionized the way people shop, saving time and effort that would have been spent navigating crowded malls or stores.Moreover, the wide variety of products available online is unparalleled. Whether you're looking for electronics, clothing, groceries, or even niche items, you can find them all on Chinese e-commerce platforms. This extensive selection caters to the diverse tastes and preferences of consumers, ensuring that everyone can find what they're looking for.Another significant aspect of online shopping in China is the competitive pricing. Due to the fierce competition among e-commerce platforms and sellers, prices are often lower compared to traditional brick-and-mortar stores. Additionally, frequent sales, discounts, and promotions further incentivize consumers to shop online, saving money in the process.Furthermore, the convenience of mobile payments has contributed to the popularity of online shopping in China. With the widespread adoption of mobile payment platforms like Alipay and WeChat Pay, transactions can be completed seamlessly and securely within seconds. This cashless ecosystem has facilitated the growth of online shopping,making it more accessible to a wider audience.The rise of live streaming e-commerce is another trend that has gained traction in China in recent years. Influencers and celebrities often host live streaming sessions where they showcase products and interact with viewers in real-time. This interactive shopping experience not only entertains but also encourages impulse purchases, driving sales for brands and sellers.However, the rapid growth of online shopping has raised concerns about counterfeit products and intellectual property rights infringement. Despite efforts to crack down on counterfeit goods, they still proliferate on some e-commerce platforms, tarnishing the reputation of legitimate sellers and brands. Therefore, stricter regulations and enhanced measures are needed to combat this issue effectively.Looking ahead, the future of online shopping in China seems promising. With advancements in technology such as augmented reality (AR) and virtual reality (VR), the onlineshopping experience is poised to become even more immersive and interactive. Additionally, the integration ofartificial intelligence (AI) algorithms will personalize recommendations and streamline the shopping process further.In conclusion, online shopping has become a dominant force in China's retail landscape, offering unparalleled convenience, variety, and competitive pricing. While it has transformed the way people shop, challenges such as counterfeit products persist, requiring concerted efforts from all stakeholders to address them effectively. Nevertheless, with ongoing innovations and advancements,the future of online shopping in China looks bright and promising.。
cics试题及答案
cics试题及答案一、选择题(每题2分,共10分)1. CICS(Customer Information Control System)的中文意思是:A. 客户信息控制系统B. 客户信息控制系统C. 客户信息系统D. 客户信息控制服务答案:B2. CICS中用于处理事务的组件是:A. COBOLB. CICSPlexC. CICS Transaction ServerD. CICS Transaction Manager答案:C3. 在CICS中,用于定义交易的关键字是:A. DEFINE TRANSACTIONB. DEFINE TRANSACTIONSC. DEFINE TRANSACTION-SETD. DEFINE TRANSACTION-GROUP答案:A4. CICS中,用于定义数据集的关键字是:A. DEFINE DATASETB. DEFINE DATASETSC. DEFINE DATAD. DEFINE DATASET-GROUP答案:A5. CICS中,用于定义终端的关键字是:A. DEFINE TERMINALB. DEFINE TERMINALSC. DEFINE CONSOLED. DEFINE CONSOLES答案:A二、填空题(每题2分,共10分)1. CICS的全称是________。
答案:Customer Information Control System2. CICS中,________是用于处理事务的服务器。
答案:CICS Transaction Server3. 在CICS中,________关键字用于定义交易。
答案:DEFINE TRANSACTION4. CICS中,________关键字用于定义数据集。
答案:DEFINE DATASET5. CICS中,________关键字用于定义终端。
答案:DEFINE TERMINAL三、简答题(每题5分,共20分)1. 简述CICS的主要功能。
中国网购发展英语作文
中国网购发展英语作文The Development of Online Shopping in China。
In recent years, the rapid development of e-commerce has greatly changed the way people shop in China. With the widespread use of the internet and mobile devices, online shopping has become an increasingly popular and convenient way for people to purchase goods and services. In this article, we will explore the development of online shopping in China and its impact on the economy and society.First and foremost, the rise of online shopping in China can be attributed to the increasing internet penetration and the growing number of mobile users. According to a report by the China Internet Network Information Center, the number of internet users in China reached 989 million by the end of 2020, with 986 million being mobile internet users. This large user base has provided a solid foundation for the development of online shopping platforms and has contributed to the rapid growth of the e-commerce industry.Moreover, the convenience and variety offered by online shopping have also played a significant role in its popularity. With just a few clicks, consumers can browse through a wide range of products and compare prices from different sellers without leaving their homes. This convenience has attracted a large number of consumers, especially those living in urban areas who have busy lifestyles and limited time for traditional shopping.Furthermore, the development of online payment systems and logistics infrastructure has further facilitated the growth of online shopping in China. The widespread adoption of digital payment methods such as Alipay and WeChat Pay has made it easier for consumers to make secure transactions online. In addition, the improvement of logistics and delivery services has significantly reduced the waiting time for online purchases, making the shopping experience more efficient and satisfying for consumers.The impact of online shopping on the economy and society in China is profound. On one hand, the rapid growth of e-commerce has created new opportunities for businesses, especially small and medium-sized enterprises, to reach a wider market and expand theircustomer base. This has contributed to the growth of the domestic economy and has helped to create jobs in the e-commerce and logistics sectors.On the other hand, the popularity of online shopping has also brought about changes in consumer behavior and shopping habits. With the rise of online shopping, traditional brick-and-mortar retailers are facing increasing competition and are forced to adapt to the changing market dynamics. This has led to the transformation of the retail industry and has encouraged businesses to innovate and improve their services to stay competitive in the digital age.In conclusion, the development of online shopping in China has been driven by factors such as internet penetration, mobile technology, convenience, and improved payment and logistics systems. The impact of online shopping on the economy and society has been significant, leading to changes in consumer behavior and the retail industry. As online shopping continues to evolve, it is expected to play an even greater role in shaping the future of commerce in China.。
对中国网购看法英语作文
对中国网购看法英语作文Online shopping in China has become a phenomenon in recent years. People can buy almost anything they want with just a few clicks. It's convenient, fast, and offers a wide range of choices. However, there are both positive and negative aspects to this trend.Firstly, the convenience of online shopping is undeniable. You don't have to leave your home or office to make a purchase. With just a few taps on your phone orclicks on your computer, you can order whatever you needand have it delivered right to your doorstep. This saves a lot of time and effort, especially for busy individuals.Secondly, the variety of products available online is astounding. From clothing and electronics to groceries and even pets, you can find almost anything you can think of on Chinese e-commerce platforms. This allows consumers to have access to a wide range of choices and compare prices easily. It also opens up opportunities for small businesses andindependent sellers to reach a larger customer base.However, there are also downsides to online shopping in China. One major concern is the issue of product quality. With so many sellers and products available, it's difficult to ensure the authenticity and quality of the items you purchase. Counterfeit products are a common problem, andit's important for consumers to be cautious and do thorough research before making a purchase.Another issue is the lack of personal interaction and customer service. When shopping in physical stores, you can ask questions, try on clothes, and get immediate assistance from salespeople. With online shopping, you rely solely on product descriptions, reviews, and customer service hotlines. This can be frustrating when you have inquiries or encounter problems with your purchase.In conclusion, online shopping in China has its pros and cons. It offers convenience, a wide variety of choices, and opportunities for businesses. However, it also raises concerns about product quality and the lack of personalinteraction. As with any form of shopping, it's important for consumers to be cautious, do research, and make informed decisions.。
网购调查报告英语范文
网购调查报告英语范文Online Shopping Survey Report.Introduction.In recent years, the rise of the internet and digital technology has revolutionized the way we shop. The traditional brick-and-mortar stores are no longer the only option; online shopping has become a popular and convenient alternative. To gain a deeper understanding of this phenomenon, a comprehensive survey was conducted among a diverse group of individuals to explore their online shopping habits, preferences, and challenges.Survey Methodology.The survey was conducted over a period of two months, targeting a total of 1000 individuals from different age groups, genders, and geographical locations. Participants were randomly selected from a pool of online users andinvited to complete an online questionnaire. The questionnaire covered a range of topics, including shopping frequency, preferred platforms, reasons for online shopping, and any challenges they faced.Key Findings.1. Frequency of Online Shopping: The majority of respondents (78%) reported shopping online at least once a month. Among these, 35% shopped weekly, and 15% even did so multiple times a week. This indicates a strong preferencefor online shopping among the surveyed individuals.2. Preferred Platforms: When it came to preferred shopping platforms, Amazon emerged as the top choice, followed by eBay and Alibaba. Social media platforms like Instagram and TikTok were also mentioned as popularshopping destinations, especially for fashion and lifestyle products.3. Reasons for Online Shopping: Convenience was themost cited reason for online shopping, with 85% ofrespondents agreeing that it saves time and effort. Other reasons included a wider range of products (75%), competitive prices (65%), and the ease of comparing prices and features (55%).4. Challenges Faced: However, the survey also revealed some challenges faced by online shoppers. The most common issues were related to product quality (40%), followed by delivery delays (30%) and issues with returns and refunds (25%).5. Age and Gender Differences: Interestingly, younger respondents were more likely to shop online frequently and spend more money. Females were slightly more inclined towards online shopping compared to males, particularly for fashion and beauty products.Conclusion.The survey findings indicate that online shopping has become a significant part of consumers' daily lives, offering convenience, variety, and competitive prices.However, it also poses some challenges, such as product quality and delivery issues. To improve the online shopping experience, platforms need to prioritize product quality, ensure timely delivery, and simplify the returns and refund process. Additionally, considering the differences in shopping habits among different age groups and genders, platforms should tailor their offerings to cater to these specific needs.As online shopping continues to evolve, it is essential to understand and address the needs and challenges of consumers to ensure a positive and satisfying shopping experience. Future surveys could delve deeper into specific categories or products to gain further insights into consumer preferences and behaviors.。
中国网购用户规模分析英语作文
中国网购用户规模分析英语作文Title: Analysis of the Scale of Online Shopping Users in ChinaIn recent years, China has witnessed a rapid growth in online shopping, transforming the traditional retail landscape and revolutionizing consumer behavior. This essay aims to analyze the scale of online shopping users in China, drawing insights from relevant statistics and data.I. IntroductionWith the proliferation of the internet and mobile technologies, online shopping has become a ubiquitous phenomenon in China. It offers convenience, variety, and competitive prices, attracting an ever-increasing number of consumers. Understanding the scale of online shopping users in China is crucial for businesses to formulate effective marketing strategies and for policymakers to make informed decisions.II. The Scale of Online Shopping Users in ChinaAccording to the latest report released by the China Internet Network Information Center (CNNIC), the number of online shopping users in China has exceeded 915 million by the end of 2023. This figure represents a significant growth of 69.67 million users compared to the previous year, accounting for 83.8% of the total internet user population.The rapid growth of online shopping users in China can be attributed to several factors. Firstly, the improvement of internet infrastructure and the popularity of mobile devices have made it easier for consumers to access online shopping platforms. Secondly, the diverse range of products and services offered by online retailers, as well as competitive pricing, have attracted more consumers to shop online. Lastly, the development of logistics and payment systems has enhanced the shopping experience, making online transactions more secure and convenient.III. Trends and DevelopmentsIn addition to the sheer number of online shopping users, there are also some noteworthy trends and developments in China's online shopping market. Firstly, mobile shopping has become increasingly popular, with mobile devices accounting for a significant portion of online transactions. Secondly, cross-border e-commerce has flourished, enabling Chinese consumers to purchase products from overseas retailers. Furthermore, social commerce, which combines social media ande-commerce, has gained momentum in recent years, providing consumers with a more personalized and interactive shopping experience.IV. ConclusionIn conclusion, the scale of online shopping users in China has grown significantly in recent years, driven by improvements in internet infrastructure, the popularity of mobile devices, and the development of logistics and payment systems. The trend of mobile shopping, cross-border e-commerce, and social commerce further indicates the vibrant and dynamic nature of China's online shopping market. As the number of online shopping users continues to grow, it is essential for businesses and policymakers to keep abreast of the latest trends and developments in this rapidly evolving market.。
China's Online Sales to Top RMB51 bin in 2007
China's Online Sales to Top RMB51 bin in 2007佚名【期刊名称】《中国对外贸易:英文版》【年(卷),期】2007()7【摘要】China's online sales are estimated to hit RMB51 billion (US$6.38 billion) in 2007, up 63% on the previous year, according to a report by iResearch, an Internet research company. The report shows the registered number of online shoppers was 43.1 million in【总页数】1页(P21-21)【关键词】中国;电子商务;网络购物;销售渠道【正文语种】中文【中图分类】F713.36【相关文献】1.GM China president expects2009 auto sales in China to top 10.4 million units [J],2.China-S.Korea Trade Expected To Top $100 Bin [J],3.China's Sales of consumer Products to Grow Faster in 1st Quarter/China Becomes World's 3rd Largest Exporter/China Sees Rapid Growth in Online Search Services [J],4.China's top 3 telecom operators invest RMB 80 bin in the first half [J], Xinhua5.China-ROK Trade between Expected to Top 150 bin USD in2007 [J],因版权原因,仅展示原文概要,查看原文内容请购买。
大学_生活_Online shopping in China_857396_48667755
文章结构合理,主题突出,词汇很丰富,语言规范流畅,论证全面有力!
For one thing, online shopping has made our daily life more convenient and comfortable because online products range from small items such as books and garments to bulk merchandise like computers and cameras. Therefore, people can buy almost everything online. What's more, consumers can easily contrast products' prices and features to make better choices so that they can get goods at a lower price.
In a word, in spite of the convenience of online shopping, we should be cautious when shopping online. Firstly, we should be aware of the credibility of an online store. In addition, we'd better make our own judgement instead of completely listen to others when we choose to buy something.
大学优秀作文精编
857396_48667755号
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京沪穗深
东部沿海城市 中部省会城市 西部中心城市
此数据是与2008年同口径的调查结果相比较的结果。 京沪穗深的网购增长落后于其他地区,说明网购开始在二三线城市发 力;东部沿海城市的网购增长速度最快。 京沪穗深网购增长水平低于全国地区的主要原因在于网购消费者人数的 增长低于全国其他地区。
市场表现
按交易额计算的市场份额
调查方法
调查覆盖范围:
京沪穗深(4个):北京、上海、广州、深圳 东部沿海城市(13个):大连、天津、青岛、济南、南京、苏州、无锡、杭州、温州、宁波、 厦门、东莞、佛山 中部省会城市(6个):石家庄、郑州、武汉、长沙、合肥、南昌 西部区域中心城市(3个):成都、重庆、西安
采用计算机辅助随机抽样电话调查(CATI) 最终样本条件:2009年有过网上购物的网民 最终有效样本量总计为3500份 对调查结果根据各地网民数进行加权 同时可以对京津、长三角和珠三角地区进行对比 调查地区基本上覆盖了我国经济最发达、互联网和网购渗透率较高且具有典 型代表性的地区,对中国网上购物主流消费者有比较完整的代表性 如非特别指出,后面结果均是26城市调查结果
根据购物网站组合的消费者分类
京沪穗深 淘宝单一用户 其他网站单一用户 单一网站用户合计 淘宝与其他网站的复合用户 其他网站复合用户 合计 34.5% 10.1% 44.6% 50.1% 5.2% 100.0% 东部 沿海城市 49.7% 4.9% 54.5% 43.6% 1.9% 100.0% 中部 省会城市 49.8% 5.8% 55.5% 40.5% 4.0% 100.0% 西部 中心城市 53.9% 6.8% 60.7% 35.4% 3.9% 100.0% 26城市 总体 44.0% 7.3% 51.3% 44.9% 3.8% 100.0%
注:第一提及率是指受访者在未经提示下,第一个主动提及该品牌的比例 主动提及率是指受访者在未经提示下,主动提及该品牌的比例 总体认知度是指在提示的情况下,知道该品牌的比例
逾八成的网购消费者在提及网上购物时会首先想到淘宝。
典型购物网站的品牌认知分析
100% 淘宝
主 动 提 及 率
80% 60% 40% 20% 红孩子 0% 0% 20% 卓越 京东商城 麦网 凡客 40% 60% 80%
相对一年前的变化
淘宝 凡客, 0.4% 红孩 子, 1.1% 麦网, 0.9% 卓越, 1.5% 当当, 3.1% 京东商城, 3.2% 拍拍, 2.9% 对于市场份额小于5%的网站,可能存在相对较大的 误差,结果仅供参考。 拍拍 其他购物网站, 15.3% 淘宝, 71.7% 京东商城 当当 卓越 红孩子 麦网 凡客 其他购物网站
当当 拍拍
100%
整 体 认 知 度 一个优异的品牌应当同时具有较高的认知度和提及率。 淘宝的品牌表现优于其他品牌,为强势品牌。拍拍、当当和卓越的品牌虽 然认知度较高,但消费者的主动提及率不够高。 京东商城、麦网、凡客和红孩子的整体认知度还比较低,需要加强品牌推 广。
典型购物网站品牌主动提及率的变化
单一用户指2009年中仅在某一个购物网站上购过物的消费者。
网购消费者中单一用户超过了一半,其中仅在淘宝网上购物的消费者为 44%。 中小城市里单一用户的比例高于大城市。在京沪穗深,淘宝单一用户占比 约为三分之一,而在其他城市淘宝单一用户占比达到了一半。
典型购物网站的品牌认知
第一提及率 淘宝 拍拍 当当 卓越 麦网 凡客 京东商城 红孩子 82.1% 2.6% 6.0% 2.9% 0.4% 0.2% 1.3% 0.2% 主动提及率 94.7% 20.3% 28.8% 21.6% 3.2% 0.9% 8.1% 1.2% 总体认知度 99.9% 81.8% 80.9% 67.6% 38.9% 24.3% 30.9% 20.7%
2009年1月 淘宝 拍拍 易趣 当当 卓越 麦网 凡客 京东商城 红孩子 90.1% 16.3% 18.3% 19.5% 14.4% 2.4% 0.2% 2.8% 0.6% 2010年1月 94.7% 20.3% 16.3% 28.8% 21.6% 3.2% 0.9% 8.1% 1.2% 同比变化 ▲4.6 ▲4.0 ▼2.0 ▲9.3 ▲7.2 ▲0.8 ▲0.7 ▲5.3 ▲0.6
0%
根据正望咨询的调查结果测算,2009年网购规模将达到2670亿元,占 我国社会商品零售总额的2.1%。2009年大约有1.3亿消费者在网上有至 少一次的网购经历。 预计2010年我国网购规模将增长到4900亿元。
调查城市的网购状况
京沪 穗深 09年网购消费者数(万人) 网上购物在网民中的渗透率 09年网购总金额 (亿元) 1957 58.3% 668 东部 沿海城市 1501 42.6% 427 中部 省会城市 483 35.8% 137 西部 中心城市 501 35.4% 126 合计 4443 46.1% 1331
▲0.6 ▲0.1 ▲0.9 ▲0.4 ▼0.3 ▲0.2 ▼0.3 ▲0.3 ▼1.8
以▲和▼分别表示各个网站市场份额 相对上一年增加和减少的百分点。
在调查的26城市中,按交易额计算,淘宝占有71.7%的市场份额,京东 商城、当当和拍拍位居2~4位。 京东商城、淘宝、当当、凡客和拍拍的市场份额均有一定程度的上升。
调查覆盖城市(图例)
市场规模
我国网上购物的整体市场规模
6000 5000 4000 3000 2000 1000
280 620 1400
(亿元)
市场规模 年增长率 121.4% 125.8% 4900
15ቤተ መጻሕፍቲ ባይዱ%
100%
90.7% 2670 83.5%
50%
0
2006年 2007年 2008年 2009年 2010年(E)
分地区的各网站市场份额
京沪穗深 淘宝 拍拍 京东商城 当当 卓越 红孩子 麦网 其他购物网站 合计 63.9% 2.5% 6.2% 3.6% 2.0% 1.7% 1.2% 19.0% 100.0% 东部 沿海城市 77.5% 2.3% 1.3% 2.8% 1.3% 0.8% 0.8% 13.0% 100.0% 中部 省会城市 78.9% 3.4% 0.8% 3.9% 1.5% 0.3% 0.4% 10.8% 100.0% 西部 中心城市 72.2% 5.7% 1.7% 1.9% 1.2% 0.0% 0.8% 16.5% 100.0% 26城市 总体 71.7% 2.9% 3.2% 3.1% 1.5% 1.1% 0.9% 15.7% 100.0% 全国测算 76.8% 3.0% 1.6% 1.6% 0.8% 0.5% 0.5% 15.1% 100.0%
表中数据为不同网站的消费者渗透率,即09年该购物网站的消费者数量占全部网购 消费者的比例;以▲和▼分别表示各个网站消费者渗透率相对上一年增加和减少的 百分点。
各主要购物网站的消费者渗透率大都有一定程度的提升,说明网购消费者 的开始尝试更多的购物网站。 京东商城的品牌渗透率提升很快,从去年3.3%提升至6.8%,不过,京东 的市场集中于一线城市,尤其是在北京和上海,在二三线城市的渗透率相 对较低。
以▲和▼分别表示各个网站的主动提及率相对上一年增加和减少的百分 点。 与去年同期相比,主要几个购物网站的主动提及率都有所上升,当当、 卓越和京东商城的提升幅度为最大。
网购消费行为
不同商品的网购人数占比
服装 家具/家居用品 图书/音像制品 数码产品 京沪穗深 东部沿海城市 中部省会城市 西部中心城市 26城市总体 60.4% 72.2% 68.0% 68.6% 66.4% 38.7% 37.3% 28.0% 25.7% 35.2% 41.8% 30.9% 32.8% 21.4% 34.6% 27.8% 24.0% 21.8% 28.6% 25.7% 11.0% 10.1% 9.5% 13.2% 10.7% 3.4% 3.9% 3.5% 4.6% 3.7% 2.8% 1.5% 1.3% 2.9% 2.2% 18.1% 15.6% 12.3% 16.8% 16.2% 14.3% 10.6% 9.0% 8.6% 11.7% 16.8% 18.8% 14.3% 15.0% 16.9% 7.4% 9.5% 9.5% 15.7% 9.3% 8.0% 8.9% 7.0% 8.9% 8.2% 8.0% 6.6% 8.3% 4.6% 7.2% 7.3% 5.9% 6.0% 10.4% 7.0% 4.5% 3.1% 3.8% 2.9% 3.8% 2.5% 4.2% 2.8% 3.2% 3.2% 1.9% 1.0% 0.8% 3.2% 1.6% 16.6% 17.0% 14.0% 20.0% 16.7% 100.0% 100.0% 100.0% 100.0% 100.0%
在此次调查的26城市中,合计有4443万人曾经在2009年在网上买过1331亿元 的商品。26城市网购金额约为全国的一半。 2009年上海和北京的网购规模分别为285亿元和229亿元,远远高于全国其他 城市。
网购市场的增长状况
160% 120% 80% 40% 0%
58.3% 网购金额增长率 网购人数增长率 118.2% 平均网购金额增长率 99.9% 93.2% 72.0% 36.8% 15.7% 12.9% 23.2% 5.3% 89.9% 111.9%
中国网上购物消费者 调查报告2010
北京正望咨询有限公司 2010.05
主要发现
2009年我国网上购物的市场规模达到2670亿元,网购人数约为1.3亿。 2009年上海和北京的网购规模分别为285亿元和229亿元,远远高于其他城市。 服装和数码家电类产品是网上交易额最大的两类商品,两者合计占到全部网购金额的 一半。与2008年相比,主要网购商品类别中除服装的网购金额占比略有提升外,数码、 化妆品、图书/音像制品等均出现下滑,其他商品类别的网购金额占比则提升了5.5个百 分点,表明网购正在进一步向各类消费品市场渗透,而使网购商品类别呈现一定的分 散化趋势。 2009年大约共有8600万消费者在网上总计购买了约640亿元的服装类产品,是网上最 畅销的商品类别。 网上购买服装的消费者中,网购服装消费额占到了全部服装消费额的四分之一,而且 这一比例将随着网购经验的增加而增长。 有75.1%的消费者认为网上购物总体满意度不低于网下购物,接近六成(58.1%)的消 费者认为网上购物的乐趣不低于逛街。 有37.9%的消费者表示有购物需求时首先会想到去网上购物,有近三分之二的用户表示 会在网下看好商品然后去网上买。 只有两成的用户认同不会在网上购买单价超过200元的商品,说明消费者已经敢于在网 上购买价格相对较高的商品。