营销策划-PPT模板-英文presentation素材
“市场营销”讲义(英文PPT 273页)
Economic Environment
Income Distribution
Subsistence economies Raw-material-exporting economies
Industrializing economies Industrial economies
Savings, Debt, & Credit Availability
Objectives
Course Organization Tasks of Marketing Major Concepts & Tools of Marketing Marketplace Orientations Marketing’s Responses to New
Challenges
Macroenvironmental Forces
World trade enablers Asian economic power Rise of trade blocs International monetary crises Use of barter & countertrade Move towards market economies “Global” lifestyles
Simple Marketing System
Communication
Industry (a collection
of sellers)
Goods/services Money
Market (a collection
of Buyers)
Information
Company Orientations Towards the Marketplace
《英文版营销》课件
The means by which a company communicates its value proposition to customers This includes advertising, public relationships, sales promotion, and personal selling
01
Marketing Overview
Definition of Marketing
Marketing Definition
The process of creating, communicating, and delivering value to customers through the satisfaction of their needs and wants
Product differentiation
Market Segmentation
Developing unique features or services that differentiate a product from its competitors
Targeting specific customer groups with products that meet their unique needs
02
It helps businesses identify the most profitable target market and develop marketing strategies that are detailed to the specific needs and preferences of that market segment
商业营销演示幻灯片模板
A wonderful serenity has taken possession of my entire soul.
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GOODTOGREAT
SWOT analysis
Converting your business from Good to Great.
9
A wonderful serenity has taken possession of my entire soul.
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SWOT analysis
Converting your business from Good to Great.
12
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Dummy Title
All elements on template are fully editable.
Step.1
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英文版营销PPT
1-4
Chapter Roadmap
What Do We Mean by “Strategy?” Strategy and the Quest for Competitive Advantage Identifying a Company’s Strategy Why a Company’s Strategy Evolves Over Time A Company’s Strategy Is Partly Proactive and
without a rudder.”
Joel Ross and Michael Kami
Chapter Learning Objectives
1. Understand the role of business strategies in moving a company in the intended direction, growing its business, and improving its financial and market performance.
Display corporate responsibility and environmental sustainability
Control costs of opening new stores
Promote customer-friendly service and enhance store ambience by making Starbucks a great place to work
市场营销学英文PPT
Chapter 1- slide 15
Designing a Customer-Driven Marketing Strategy
Marketing Management Orientations
Production concept is the idea that consumers will favor products that are available or highly affordable
Copyright © 2010 Pearson Education, Inc.
Chapter 1- slide 3
What Is Marketing?
The Marketing Process
Copyright © 2010 Pearson Education, Inc.
Chapter 1- slide 4
• Value and satisfaction
Marketers
• Set the right level of expectations • Not too high or low
Copyright © 2010 Pearson Education, Inc.
Chapter 1- slide 8
Chapter 1- slide 6
Understanding the Marketplace and Customer Needs
• Market offerings are some combination of products, services, information, or experiences offered to a market to satisfy a need or want • Marketing myopia is focusing only on existing wants and losing sight of underlying consumer needs
英文版营销PPT
Important?
1-5
Thinking Strategically: The Three Big Strategic Questions
1. What’s the company’s present situation?
2. Where does the company need to go from here?
will we get there?” is its strategy
1-6
What Do We Mean By “Strategy?”
Consists of competitive moves and business approaches used by managers to run the company
Partly Reactive Strategy and Ethics: Passing the Test of Moral
Scrutiny The Relationship Between a Company’s Strategy
and Its Business Model What Makes a Strategy a Winner? Why Are Crafting and Executing Strategy
6. Learn why good strategy and good strategy execution are the most trustworthy signs of good management.
营销计划方案英文PPT
General awareness
For our students, our goal is the future career path, however, the development of university life is a critical period of his career. In the road of life, we always have to face the choice of career and work.
Locate:We need to understand their hobbies, for what kind of work and life in the usual pay more attention to this area of expertise
Short-term career planning Use about three years time, through continuous efforts to find a suitable job, plenty of exercise themselves, and gradually adapt to society
Mid-career planning During this period of steady development in the past 10 years or so, work hard, good at his job, and was a small accomplishment
Long-term career planning This time period for the successful career, a good grasp of their own life, work hard, live to old to learn
营销策划方案英文模板
营销策划方案英文模板Title: [Campaign Name]1. Executive SummaryThis marketing campaign proposal outlines a comprehensive strategy to promote [Product/Service] and increase brand visibility, customer engagement, and sales. The proposed campaign aims to target [Target Audience] through various marketing channels such as social media, online advertising, email marketing, and influencer partnerships. With a budget of [Budget Amount], this campaign will run for [Campaign Duration] and is expected to generate positive results for the client.2. Objectives- Increase brand awareness by reaching [X]% of the target audience within [Campaign Duration].- Drive customer engagement by increasing social media interactions by [Y]% during the campaign.- Increase sales by [Z]% by the end of the campaign period.- Establish [Product/Service] as a leading brand in the market and improve brand perception.3. Target AudienceThe target audience for this campaign includes [Demographic Information], who consume [Product/Service] and are active on [Social Media Platforms]. Their key characteristics include [Key Characteristics], and they are mainly interested in [Relevant Interests].4. Campaign Strategy4.1 Brand Positioning- Define the unique selling proposition (USP) of [Product/Service] that differentiates it from competitors.- Highlight key benefits and features that resonate with the target audience.- Develop a brand persona and tone of voice for consistent communication.4.2 Marketing Channels- Social Media Marketing: Leverage platforms such as Facebook, Instagram, Twitter, and LinkedIn to engage with the target audience through organic posts, paid advertisements, and influencer partnerships.- Online Advertising: Utilize Google Ads, display ads, and retargeting campaigns to reach potential customers and drive conversions.- Email Marketing: Craft personalized email campaigns to nurture leads, promote special offers, and keep customers engaged.- Influencer Partnerships: Collaborate with relevant influencers in the industry to increase brand visibility and reach new customers.4.3 Content Strategy- Develop a content calendar to ensure consistency and relevance.- Create high-quality content that educates, entertains, and engages the target audience.- Incorporate storytelling techniques to establish an emotional connection with customers. - Utilize user-generated content to enhance credibility and social proof.4.4 Key Messages- Emphasize the unique benefits of [Product/Service] that resonate with the target audience. - Highlight the key pain points of the target audience and position [Product/Service] as the solution.- Incorporate a call-to-action in all communication to drive conversions.4.5 Measurement and Analysis- Utilize analytics tools to track key performance indicators (KPIs) such as website traffic, social media engagements, email open rates, and sales.- Regularly analyze data to identify areas of improvement and optimize the campaign strategy accordingly.- Prepare regular progress reports to provide the client with valuable insights and recommendations.5. Budget Allocation- Social Media Marketing: [Budget Percentage]- Online Advertising: [Budget Percentage]- Email Marketing: [Budget Percentage]- Influencer Partnerships: [Budget Percentage]- Creatives and Content Creation: [Budget Percentage]6. Timeline- Research and Planning: [Start Date] - [End Date]- Content Creation: [Start Date] - [End Date]- Campaign Execution: [Start Date] - [End Date]- Measurement and Analysis: Ongoing throughout the campaign7. ConclusionThis marketing campaign proposal provides a comprehensive strategy to promote [Product/Service] and achieve the outlined objectives. By targeting the identified audience through various marketing channels and delivering engaging content, we aim to increase brand visibility, customer engagement, and sales. With regular measurement and analysis, we will optimize the campaign to maximize the return on investment (ROI). We believe that this proposed marketing campaign will greatly benefit the client and position[Product/Service] as a leading brand in the market.。
英文版营销PPT(1)
For Discussion: Your Opinion
From your perspective as a consumer, does Starbucks’ strategy (described in Illustration Capsule 1.1) seem to be well-matched to industry and competitive conditions?
英文版营销PPT(1)
Key Elements of a Successful Strategy
n Developing a successful strategy hinges on making competitive moves aimed at
v Appealing to buyers in ways to set the company
n In choosing a strategy, management is in effect saying,
“Among all the many different ways of competing we could have chosen, we have decided to employ this combination of competitive and operating approaches to move the company in the intended direction, strengthen its market position and competitiveness, and boost performance.”
2. Develop an awareness of the four most reliablestrategic approaches for setting a company apart from rivals and winning a sustainable competitive advantage.
英文版营销PPT课件
How to manage each functional piece of the business (R&D, production, marketing, HR, finance, and so on)
will we get there?” is its strategy
1-6
What Do We Mean By “Strategy?”
Consists of competitive moves and business approaches used by managers to run the company
❖ Business(es) to be in and market positions to
stake out
❖ Buyer needs and groups to serve ❖ Direction to head
3. How should it get there?
❖ A company’s answer to “how
3. Learn that business strategies evolve over time because of changing circumstances and ongoing management efforts to improve the company’s strategy.
国际营销策划方案英语ppt怎么做
国际营销策划方案英语ppt怎么做1. Executive SummaryThis international marketing planning proposal aims to outline the strategies and tactics required to successfully penetrate and expand a company's presence in the international market. With a goal of increasing brand awareness and driving sales, this proposal will provide a comprehensive overview of the target market, competitive analysis, marketing objectives, strategies, and implementation plan. By adopting a customer-centric approach and leveraging digital marketing channels, this proposal aims to achieve significant growth and establish the company as a leader in the global market.2. Introduction2.1 Company BackgroundProvide a brief overview of the company, including its history, products/services, and current market position.2.2 Purpose of the ProposalClearly state the objectives and goals of the international marketing planning proposal. 3. Market Analysis3.1 Target Market IdentificationIdentify the target market(s) for the company's products/services in the international market. Consider demographic, geographic, and psychographic factors. Provide detailed information about the size, growth rate, and potential profitability of the target market(s).3.2 Competitive AnalysisAnalyze the competitive landscape in the target market(s), identifying key competitors, their strengths and weaknesses, and their market share. Determine the company's competitive advantage and how it can be leveraged to gain a competitive edge.4. Marketing Objectives4.1 Brand AwarenessSet specific and measurable goals for increasing brand awareness in the international market. This could include metrics such as website traffic, social media engagement, and media coverage.4.2 Sales GrowthEstablish sales growth targets for the international market, detailing the expected increase in revenue and market share. Develop strategies to drive sales, including pricing, distribution, and promotional activities.4.3 Customer Acquisition and RetentionDefine strategies to attract new customers in the international market and retain existing customers. This could include loyalty programs, customer relationship management, and personalized marketing efforts.5. Marketing Strategies5.1 Product Adaptation/StandardizationEvaluate the need for product adaptation or standardization in the international market. Identify any modifications required to meet cultural, legal, or regulatory requirements.5.2 Pricing StrategyDetermine the most appropriate pricing strategy for the international market. Consider factors such as local price levels, competitor pricing, and customer perceptions.5.3 Distribution ChannelsIdentify the optimal distribution channels for reaching the target market(s) in the international market. Consider factors such as convenience, availability, and cost-effectiveness.5.4 Promotional CampaignsDevelop integrated marketing communications strategies for the international market. This could include advertising, public relations, social media, and influencer marketing. Consider cultural and language sensitivities.5.5 Digital MarketingLeverage digital marketing channels to reach and engage the target market(s) in the international market. Develop a comprehensive digital marketing plan, including search engine optimization, social media marketing, email marketing, and content marketing.6. Implementation Plan6.1 TimelineCreate a detailed timeline outlining the activities and milestones for implementing the international marketing strategies. Assign responsibilities and set deadlines for each task.6.2 Budget AllocationAllocate resources and budget for the international marketing campaign. Identify the funds required for market research, product adaptation, promotional activities, and ongoing marketing efforts.6.3 Monitoring and EvaluationEstablish key performance indicators (KPIs) to measure the success of the international marketing campaign. Develop a monitoring and evaluation plan to track the progress and make necessary adjustments.7. ConclusionSummarize the key points of the international marketing planning proposal, emphasizing the value and potential impact of the strategies outlined. Reiterate the importance of customer-centricity and digital marketing in achieving the company's objectives in the international market.8. ReferencesProvide a list of references and sources used in the development of the international marketing planning proposal.Note: The word count of this proposal is approximately 623 words. Please note that the word count may vary depending on the specific content and formatting of the presentation.。
团队营销(英文PPT 25页)
• Key lines still have complaints
Where we are ?
What we can get from the analysis
• How we get Ranking No.1
– Focus products with supplier program covered by better privileges
– Focus applications with vertical segments customer list
– Focus commodity share with selected P/Ns
• How to achieve the objectives and What supports needed ?
– PME Resource request – PME job competence training – Aggregation around Arrow Asia
Where We are ?
• Kemet • Raychem
• Supported Key Criteria
– PME HC limitation
• 5 PMEs in BJ
– 1 PMM
• 6 PMEs in SH
– 1 PMM
– Productivity by PME – Workload by Lines – NSB in Y00’ – DTAM in China – Relation
– Relation Interface
• Result review
实用英文销售PPT模板
TAV or VNG
Location / Presenter / Team / etc. Date
T5 Mill Autonomy
Responsibility & Sustainability
•Demonstrate leadership in Corporate responsibility •All products and finishes are Oekotex Certified, commitment to MRSL as appropriate •Robust Product Safety & Environmental Protection practices •Adopt the sustainable materials like BCI , Recycled Poly , Recycled Tencel , Organic cotton and etc. Use the biological auxiliaries. •Reasonable and Stable seasonal fabric prices •Release seasonal new products or own collection and present them to customers
Location / Presenter / Team / etc. Date
T7 Mill ‘s Capability
Development
•Collaborate with well known Fiber or Auxiliary supplier
•Build up the Green channel , fasten working processes •Proactive Collaboration , Ownership; Ability to support Point to Point business ,like Bonobos’ Nylon , BB 2.0 , Dillard’s knitted fabric , Locaste’ s stretch seer sucker •Willing to experiment and take on new initiatives
英文的营销方案模板
Executive SummaryThe purpose of this marketing plan is to outline the strategies and tactics that will be employed to promote [Product/Service Name] and achieve [specific objectives, such as market share, sales targets, or brand recognition]. This plan will cover the target market, competitive analysis, marketing objectives, strategies, tactics, budget, and implementation schedule.1. Company Overview[Product/Service Name] is a [brief description of the company, including its mission and values]. We are committed to [state the company's mission or core values].2. Market Analysis2.1 Target MarketOur target market includes [describe the demographic, geographic, and psychographic characteristics of the target audience]. This market segment has been identified as [state reasons for choosing this segment, such as growth potential, profitability, or alignment with the company's core values].2.2 Market Size and TrendsThe market for [Product/Service Name] is currently valued at [state the estimated market size] and is expected to grow at a rate of [state the expected growth rate] over the next [state the time frame, e.g., 5 years]. Key trends in the market include [list relevant market trends].2.3 Competitive AnalysisOur main competitors are [list competitors and their market position]. Our competitive advantage lies in [describe the unique selling points, such as product features, quality, price, or customer service].3. Marketing ObjectivesThe marketing objectives for [Product/Service Name] are as follows:- Increase brand awareness by [percentage] within the target market.- Achieve a [percentage] increase in market share within the next [time frame].- Generate [state the desired sales target] in revenue by [end of the financial year].- Enhance customer satisfaction by [percentage] through improved customer service and product quality.4. Marketing Strategies4.1 Product Strategy- Develop and launch [Product/Service Name] with [list key features and benefits].- Offer [list any additional services or products] to enhance customer value.4.2 Price Strategy- Set competitive pricing based on market research and competitor analysis.- Implement a pricing structure that includes discounts for bulk purchases or loyalty programs.4.3 Place Strategy- Establish an online presence through a user-friendly website and social media platforms.- Secure partnerships with key distributors and retailers to increase product availability.- Participate in industry trade shows and events to showcase[Product/Service Name].4.4 Promotion Strategy- Develop a comprehensive marketing campaign that includes [list marketing channels, such as digital marketing, content marketing, public relations, and traditional advertising].- Utilize SEO and SEM to improve online visibility and drive organic traffic.- Engage with influencers and brand ambassadors to promote[Product/Service Name].- Implement a referral program to incentivize existing customers torefer new customers.5. Marketing Tactics5.1 Digital Marketing- Launch targeted email marketing campaigns to nurture leads and convert them into customers.- Create and share engaging content through social media platforms to increase brand awareness and engagement.- Use pay-per-click (PPC) advertising to drive traffic to the website and generate leads.5.2 Content Marketing- Develop a content calendar to publish regular blog posts, videos, and infographics.- Optimize content for SEO to improve search engine rankings and organic traffic.5.3 Public Relations- Build relationships with media outlets to secure press coverage and feature articles.- Organize press events or product launches to generate buzz and media interest.5.4 Traditional Advertising- Place ads in relevant publications and online platforms.- Utilize direct mail campaigns to reach specific demographics.6. BudgetThe marketing budget for [Product/Service Name] is [state the budget amount]. This budget will be allocated as follows:- Digital Marketing: [percentage of total budget]- Content Marketing: [percentage of total budget]- Public Relations: [percentage of total budget]- Traditional Advertising: [percentage of total budget]- Miscellaneous: [percentage of total budget]7. Implementation Schedule- Month 1-3: Conduct market research and competitive analysis.- Month 4-6: Develop marketing strategies and tactics.- Month 7-9: Launch marketing campaigns and monitor performance.- Month 10-12: Adjust strategies based on performance data and market feedback.8. Monitoring and EvaluationRegular monitoring and evaluation of the marketing plan will be conducted to ensure that objectives are being met. Key performance indicators (KPIs) will include:- Website traffic and conversion rates- Sales revenue and growth- Brand awareness and customer engagement- Return on investment (ROI) for marketing campaignsBy following this marketing plan template, [Product/Service Name] will be well-positioned to achieve its marketing objectives and drive business growth.。