综合商务英语(3)unit2
商务英语精读第三册unit 2 Men and Women
Part II
endure: v. suffer or undergo (sth painful or uncomfortable) patiently; (esp in negative sentence) bear; tolerate eg: unendurable toothache. He endured three years in prison for his religious belief. I can’t endure that woman. I can’t endure to see/seeing children suffer. endurance: n. state or power of enduring eg: He showed remarkable endurance throughout his illness. His treatment of her was beyond endurance. Jane’s party was more of an endurance test than anything else.
Part II
put up with: to suffer or bear patiently eg: I won’t put up with your rudeness any longer. I don’t know how to put up with their constant quarrelling.
Part II
If 引导的虚拟语气的倒装
在If引导的虚拟条件句中,如果包含一个助动词、情态 动词、动词be或have，可以把if省略掉，但上述动词要 前置至主语之前。 If there should be a flood, what should we do?
体验商务英语综合教程3(第二版)答案Unit2Travel
‘He travels fastest who travels alone.’
Starting up A Answer these questions individually. Then
compare your answers with a partner.
1 How often do you travel by air, rail, road and sea? 2 What do you enjoy about traveling? What don’irritability
criticize dissatisfaction
Language review
Talking about future
plans
Useful ways to talk about the future
• Use ‘will + verb’ to express a voluntary action or promise
1 not enough leg ...r.o...o..m..... available 2 lost or delayed ..l.u..g..g..a..g..e.. 3 long .q..u..e..u..e..s.. at check-in 4 poor quality .....f.o..o..d....... and drink 5 no baggage .t.r.o...l.l.e..y..s.. 6 overbooking of ....s..e..a..t.s...... 7 flight delays and ..c..a..n..c..e..l.l.a..t.i..o..n..s.... 8 ...j.e..t...- lag
商务英语综合教程杨翠萍主编第三册Unit_2
2. What do you think are the criteria of a successful entrepreneur? • Total capital of his business • High rate of profit margin • Sales value • Technological advancement level • Corporate culture • Realization of social responsibility • Number of branches in overseas market • Market share • To be a listed company
1. What is an entrepreneur? • a person who sets up a business or businesses, taking on greater than normal financial risks in order to do so企业家，企业创办人 • ■a promoter in the entertainment industry • （娱乐业的）承办人，主办者
Paragraph 13-15
• What does the writer mean by having confidence in his venture? • Cite Chinese food industry for example to show that this point is not a belief of the entrepreneurs (三鹿、湖南茶油，圣元，冠生 园，奥康皮鞋） • Is it a problem of corporate integrity/ or simply a problem of quality?
商务英语综合教程IV(第三版)Unit2
Unit 2 NegotiationRelated InformationNegotiation Skill DevelopmentAlthough everyone negotiates informally all the time without even being aware of it, formal negotiation is a skill that can be learned through experience and practice. People who negotiate a lot tend to be much more skilled at it than people who have not participated in many formal negotiations. Experienced people are more likely to know what to say, when to make concessions, when not to, what to concede, what not to, and, in general, how to manipulate the situation to their own advantage. For this reason, negotiation tends to favor the experienced party.In general, it is useful to know and understand the difference between integrative (or win-win) negotiation strategies and distributive (or win-lose) strategies. Win-win strategies are most useful when it is possible to develop a solution to a problem in which both (or all) sides win, or at least come out ahead of where they would, were the conflict to continue.Where there is a great deal at stake in a negotiation, then it may be appropriate to prepare in detail and legitimate “gamesmanship” to gain advantage. Anyone who has been involved with large sales negotiations will be familiar with this.Neither of these approaches is usually much good for resolving disputes with people with whom you have an ongoing relationship: If one person plays hardball, then this disadvantages the other person —this may, quite fairly, lead to reprisal later. Similarly, using tricks and manipulation during a negotiation can undermine trust and damage teamwork. While a manipulative person may not get caught out if negotiation is infrequent, this is not the case when people work together routinely. Here, honesty and openness are almost always the best policies.Lead-in1. ListeningDialogue 1: Price Dialogue 2: Packing Dialogue 3: DeliveryTape Script:Dialogue 1A: I’m sorry to say that your price has soared. It’s almost 20% higher than last year’s.B: That’s because the price of raw mater ials has gone up.A: I see. Thank you. It would be very difficult for us to push any sales if we buy it at this price. B: Well, if you take quality into consideration, you won’t think our price is too high.A: Let’s meet each other halfway.Dialogue 2A: You know, packing has a close bearing on sales.B: Yes, it also affects the reputation of our products. Buyers always pay great attention to packing. A: We wish the new packing will give our clients satisfaction.A: So how do you think the shirts are packed?B: They’re packed in cardboard boxes.A: I’m afraid the cardboard boxes are not strong enough for ocean transportation.Dialogue 3A: When can you effect shipment? I’m terribly worried about late shipment.B: We can effect shipment in December or early next year at the latest.A: That’s fine. How do you like the goods dispatched, by railway or by sea?B: By sea, please. Because of the high cost of railway transportation, we prefer sea transportation. A: That’s what we think.2. Spot DictationPart 11. soared2. push any sales3.take4.into consideration5. halfway6. bearing7. reputation8.satisfaction9. packed 10. ocean 11. shipment 12. dispatchedPart 21. Counter offer2. negotiating3. unacceptable4. bargaining5. regret for being unable6. other opportunities to do businessText ALanguage Study1. advocacyn. active support; especially the act of pleading or arguing for something 支持，拥护，提倡◆Patience is essential in negotiation while advocacy of “quick success”is harmful. advocate n.辩护者; 律师; 拥护者; 倡导者advocator n. 拥护者, 鼓吹者, 提倡者2. A “successful” negotiation in the advocacy approach is when the negotiator is able to obtain all or most of the outcomes his party desires, but without driving the other party to permanently break off negotiations.when the negotiator...是表语从句; but without driving...是分词短语,做状语。
体验商务英语综合教程3(第二版)答案Unit2TravelPPT
‘He travels fastest who travels alone.’
Starting up A Answer these questions individually. Then
compare your answers with a partner.
1 How often do you travel by air, rail, road and sea? 2 What do you enjoy about traveling? What don’t you
Starting up
Which of these irritate you most?
Vocabulary A Match the words and phrases below which have
British and
the same meaning. For each pair decide which is
Listening A Stephanie Taylor is a businesswoman who travels
Business
regularly as part of her job. Listen to the first part
traveler’s
of the interview and choose the three priorities she
priorities
mentions from the list below.
• Good organization √
• Regular transport
• Balancing cost with
American English
商务英语综合教程第三册课件 Unit 2 International Marketing
商务英语综合教程 （第三册）
Unit 2 International Marketing (1)
Warm-up Activities Notes of Text Text Analysis Exercises Writing
Company Logo
Unit 2 International Marketing (5)
• 7. kiosks：该词源于土耳其语，原意为路边无人 看管的书报摊，现引申为一种自助的概念：自助服 务机，信息服务亭。提供产品或储存信息及提供媒 体展示的自助式服务设备（self-service devices）。具体来看，这种自助式服务设备整合 了各式软硬件设备，以影片、图片、文字、音乐等 多媒体数据库形成的互动环境，提供各类产品贩售 或是信息服务。
Company Logo
Unit 2 International Marketing (2)
Warm-up Activities
1. Pair work
Explain how companies identify attractive market segments and choose a target marketing strategy.
Company Logo
Unit 2 International Marketing (7)
(1) Are you ready to participate in the mad shopping frenzy that we partake in every year, not only on Black Friday but all holiday season long?
商务英语Unit2参考答案
商务英语Unit2参考答案Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.A differB competeC differentiateD compareB2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to _______ it _______.A copy…offB send…offC break…offD rip…offA4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I’m worried about the sales of the range of fragrances we ________________ two years ago.A soldB mountedC impoundedD launchedB7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to____________ to lower-priced coffee products.A trade inB trade forC trade upD trade downC10 It is ________________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldA11 Thank you for the _____________ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Y our order will be ready for shipment by February 28 and be packed _________ seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.A inB atC14 Each carton is ____________ with a polythene sheet and secured by overall strapping.A liningB lineC linedD to lineB15 In addition, the packing is light ________ weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.A all readyB alreadyC all readinessD readinessB 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD AtA18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.A forB toPart II Phrase Translation 1 国际品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 ⾼档品牌luxury brand6 经典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠实Brand loyalty10 品牌延伸Brand stretching11 物有所值V alue for money12 公司战略Corporate strategy13 许可权利Licensing right14 时装设计师Fashion designer15 快餐公司Fast food company16 ⼴告宣传活动Advertising campaign17 研磨咖啡Ground coffee18 市场份额Market share19 消费者调查Consumer survey20 细分市场market SegmentPart III Sentence Translation1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.⼴告宣传活动的⽬的是提⾼品牌知名度以便于消费者更加熟悉我们的咖啡产品。
综合商务英语教程第三册unit 2Corporate Culture
III. Reading
• Read the article again and answer the following
questions.
• • 1. According to the author, to achieve results like
different companies
I. Lead-in
• Work in pairs. Discuss the differences and
similarities of corporate culture in Chinese and American companies according to their national cultures. Bring forward at least three differences and three similarities.
• 4. turnover • 5. performance • 6. practice
• d. how well or badly a person, company
etc does a particular job or activity
• e. the knowledge and imagination that
• A 2003 Harvard Business School study reported that
has a significant impact on an organization’s long-term economic . The study examined the management at 160 organizations over ten years and found that culture can enhance performance or prove bad to performance. with strong performance-oriented cultures witnessed far better financial growth. Additionally, a 2002 Corporate Leadership Council study found that cultural traits such as risk taking, internal communications, and flexibility are some of the most important drivers of performance, and may on individual performance. Furthermore, innovativeness, through people, and the other cultural factors also have positive economic consequences.
商务英语综合教程第3册第2单元参练习答案.doc
Key to Unit TwoMyths and LegendsOverviewWarm-up ActivitiesIntensive ReadingExtensive ReadingReading & WritingWarm-up ActivitiesL Starting upA. Decide from your common sense which of the following is a myth, a legend or a fable. Thencompare them with your partner H•Kua Fu Chases the Sun. (myth)•Yu the Great Conquers the Flood, (legend)•Nii Gua Mends the Sky. (myth)•The Town Mouse and the Country Mouse, (fable)•Zeus, Prometheus and Pandora・(myth)•Mark the Boat for a Dropped Sword, (fable)•Venus, the Roman goddess of love・(myth)•King Arthur and the Knights of the Round Table・(legend)•The Wolf in Sheep's Clothing, (fable)•Robin Hood—Bold Outlaw of Barnsdale and Sherwood Forest, (legend)IL ListeningListen to the following three passages and then do the relevant exercises-A. Listen to Passage 1 and answer the questions.1.Their names arc Plan Ahead, Think Fast, and Wait and See・2.Towards the same issue, the three fish made different responses: Plan Ahead said, "Fmswimming down the river tonight!" Think Fast said, "Fm sure Pll come up with a plan." Wait and See lazily said, T just cant think about it now!"3.When the fisherman cast his nets, Plan Ahead was long gone・ But Think Fast and Wait and Seewere caught! Think Fast quickly rolled his belly up and pretended to be dead and so the fisherman threw him safely back into the water. But, Wait and See ended up in the fish market.B・Listen to Passage2 describing the myth and legend which surround St George's Day and complete the sentences below.1.slayer, saviour, medieval texts and art, little information about2.valorous deeds, 12th century, rescuing a king's daughter, slaying a dragon3.popularized, knights, Middle East4.have appeared, white robes, siege, patron saint, Henry V*s victory5.stake a claim, invoke, exorcise demons, associated with fertilityC. Listen to Passage 3. In this part, you will hear a lecture given by a historian・ He will talk aboutthe 1906 San Francisco earthquake myths which persist even after JOO years. After you have heard the lecture, select the best answer from the four given choices.1. B2. C3. D4. D5. C6. D7. A & DIIL DiscussionB. Work in groups of three or four and discuss the following questions:1.Yes, it is. In the absence of scientific information of any kind, long ago societies all over the world devised creation myths, resurrection myths, and complex systems of supernatural beings, each with specific powers, and stories about their actions. Since people were often isolated from each other, most myths evolved independently, but the various myths arc surprisingly similar, in particular creation myths.2.The first function of myth is the need: myth is a universal need. Over time, one version of a mythwould become the accepted standard that was passed down to succeeding generations, first through story-telling, and then, much later, set down in written form. Inevitably myths became part of systems of religion, and were integrated into rituals and ceremonies, which included music, dancing and magic.The second function of myth is to justify an existing social system and to account for its rites and customs. One constant rule of mythology is whatever happens among the gods reflects events on earth・In this way, events such as invasions and radical social changes became incorporated into myths. Some myths, especially those from the Greco-Roman and medieval periods, also serve to illustrate moral principles, frequently through feats of heroism performed by mortals.ExercisesL Reading Comprehension1.Yes, they are・ Myths are significant stories for their culture, and their significance sometimesresonates over millennia and far beyond their original culture・ Myths permeate every culture, and are borrowed, retold, and live again in fresh imaginings. They are the stories of cultural beginnings, of how people's lives and ways of thinking came to be shaped, and they still help to shape the way that many people understand themselves and the world.2.Explanatory myths pose and offer the answers to questions that puzzle the philosophers・ Suchquestions cannot be answered from a purely rational framework, and the greatest philosophers have sometimes resorted to the language of myth to treat such issues. On the other hand,etiological myths explain the range of phenomena in the world by offering answers that science casts aside, as science has its own rational explanations for celestial visitors like comets and eclipses, phenomena of the weather, geological formations, and the like, but these myths still offer a truth of the imagination, if not the scientific truth that can be weighed and calculated and predicted・3.Because myths give the peoples of the world reasons for ritual, and enforce certain socialbehaviors with promises of divine favor and real threats of divine punishment. Especially in tribal cultures, myths are potent means of socializing children into the ways of the people.Myths lay down the many important rules, for instance, for the right behavior toward animals that are hunted, or set up the precedent for a peopled system of law.4.This is due to the cultural differences・ In times before literacy was widespread, in the daysbefore the printing press, myths were told and retold countless times. Some cultures valued the precise words of their myths as sacred texts given to them by the gods, and they sought to transmit their myths in exactly the same way. Other cultures enjoyed varying the elements of the story, so that each time the myth was retold, it would be slightly different, with its listeners enjoying the variations as part of the pleasure of hearing this particular version of the traditional (ale.5.Besides using words as a medium to pass on myths from generation to generation, people alsouse sacred artworks or carvings on rocks, special dances or music, and ritual enactment to spread myths・6.Perhaps it is because all peoples have a thirst for insights into the mysteries of life, from theorigin of consciousness to the end of the world. And myths tend to have an enduring power because they do not limit the world to statistically verifiable facts and figures, because they people the familiar world with wonder and marvel, and because they intersect humanity with the world of the animals and that of the gods・ All myths stretch our ways of perceiving the world, and have the power to lift us away from our mental habits・7.He says that we need the stories of myth to make sense of the confusion of our society and ourown psyches. Myths voice the truths of our unconscious selves, and the gods, goddesses, and heroes of myth embody aspects of creativity, cleverness, grief, joy, aggression, and ecstasy. The monsters of myth are really monsters of the mind; the tragedies and triumphs of myth reflect upon the ways in which we seem to be tossed to and fro psychologically by forces that arc beyond our control. Human beings arc myth-makers by nature, always curious, always psychologically living out the patterns of myth or being lived out by them・8.Because the printing press came into popular use, and it has helped to fix one form of a story asthe correct version. Besides, radio, film, television, and video have also helped to fix more stories, which in turn discouraged the art of telling and retelling traditional stories over and over again.9.The Internet. Myth may once again flourish in chat rooms and e-mail transmissions, on a scalefar beyond that of the ancients・1(). Because in our life some popular figures are loved by people and sometimes they are even treated as peopled idols all over the world. When they died, people will use different ways to commemorate them and gradually the stories told about them will have different variations and become more or less myths.IL Paraphrase1.For their own cultures, myths are important stories which are liked, enjoyed by the people andthey have lasted for thousands of years, and what is more, they even spread through all the other foreign cultures, and gain new versions, interpretations and variations while being told. (Para. 2) 2.Some myths explain the hard questions and describe the difficult phenomena which thephilosophers want to understand・(Pant 3)3.Many myths focusing on the causes and reasons of the natural phenomena have their ownunderstandings and interpretations towards these things. But science does not think they are right because it has its own reasonable explanations for the space issues, for instance, the comets, the eclipses, the change of the weather, the geological formations and so on. But in these myths there is a certain truth although the truth cannot be regarded as the scientific one, as the latter can be measured and seen in advance. (Para. 4)4.Myths give the people of all nationalities in the world the reasons for religious ceremonies,emphasize and strengthen the social manners・ If they follow the practice, they can get the praise and honour from a god or God, otherwise, they will be likely punished by them. (Para. 5) 5.Most myth writers arc unknown because they were told long before the writing came into being,and only few of the first story tellers could be known. (Para. 6)6.Myths are told in different forms. We can find them in the religious paintings, rock carvings,unique dances or music, and religious performance・(Para・ 7)7.Certainly some myths give praise and thanks to a state or city, give religious punishment toinvasion and political control over other countries, but this is not the reason why these myths could last much longer than the state or the empire themselves for several thousand years・ The reason is that in the myths there is something which is strong and super eno ugh which makes the myths go far beyond the reason itself and the different cultures・(Para. 8)X. Myths are likely to last longer because they do not restrict themselves to the confirmed facts and numbers, because they give wonders and surprises to people in their normal life, and because they join the world of animals and the world of gods with the world of human beings. (Para. 9) 9.By nature human beings love to create myths because they want to know about things, and inheart they want to experience the life style in myths or they wish the life style of myths could be part of their experience・(Para. 11)10.The sudden, large increase of great sadness people felt over the death of Princess Diana is thesame as people all over the world felt over the much earlier and unexpected death of the Norse god Baldr. (Para. 13)IIL Word Practice1. strenuous2. afresh3. variation4. permeated5. embody6. t ran see nd7. glorify8. precedent9. anonymous 10. legitimate 11. cast 12. commemorate13. console 14. outlast 15. ecstasyExtended ActivitiesIL Word Practice1. calculated2. transmitted3. decoration4. to enforce5. insights6. posed 7・ claimed 8. distorted9. determined 10. stumbled 1 i. predicted 12. advent 13. celebrates 14. Perceiving 15. fascinatingIII.Cloze1. head2. invaders3. persuaded4. battle5. stake6. glimpse7. period8. chaos9. surrounding 1(). grasp 11 ・ fascinated 12. victory 13. conclude 14. symbol 15. bombardingIV< Translation1 ・ The lives of many different scientists have shaped the way that people view the world.2.Chinese scientists have traced the severe acute respiratory syndrome (SARS) virus back to asimilar virus found in the civet cat, an animal found in the wild in China.3.If the fantasy originates at the moment of loss, then it must gesture toward a mythic origin.4.Located in the heart of Kabul, Flower Street is different at Christmas from any other time of theyear, transformed into a festival place.5.You may have failed the examination, but you can at least console yourself with the thought thatyou did your best.Extensive ReadingChinese Creation MythologyExercisesL Speed Reading Comprehension4. A5. D1. B2. c 3・CIII. Word Practice1. merging2. trailing 3・weird 4. purports 5. cardinal6・ transfonned 7. whirl 8. wander 9. propriety 10. trodden Reading & WritingJupiter9s Love Towards EuropaExercisesL Reading Comprehension1. C2. C3. A4. B5. D。
体验商务英语综合教程3(第二版)答案Unit2TravelPPT参考课件
a) motorway b) lift c) public toilet d) schedule e) economy class f ) single g) parking lot h) underground i) hand luggage j) round trip k) downtown
Vocabulary
Listening A Stephanie Taylor is a businesswoman who travels
Business
regularly as part of her job. Listen to the first paew and choose the three priorities she
2 Unit Travel
‘He travels fastest who travels alone.’
Starting up A Answer these questions individually. Then
商务英语阅读教程3答案U2
Unit 2Text A.II. Choose the best answer from the following.1. C2. D3. A4. A5. AIII. Translate the following into Chinese.1.随着金砖四国（巴西、俄罗斯、印度和中国）以及其他新兴市场的经济影响力和自信不断增强，发展重点的这种差异一定会变得越来越重要。
2.非政府组织试图提高贫困人民的生活水平，公司则渴望赢得具有巨大增长潜力的市场中的消费者，非政府组织和公司之间存在着利益趋同现象。
3.要签署加入《联合国企业家良心组织》，公司只需承诺履行十大主要准则，例如提高环保的责任意识，反对腐败，并且每年汇报一次他们所取得的进展。
Text BII. Decide whether the following statements are true or false according to the text.1. F2. T3. T4. T5. FIII. Translate the following into Chinese.1.在为数不多的几个出类拔萃堪称日本企业典范的跨国公司中,索尼这个品牌一直是个引领者，过去，从单枪三束彩色电视机到随身听，索尼代表了电子消费品的优良品质，但如今，索尼这一品牌正随着过去成功势头的消退而日渐衰弱。
2.出井伸之提前一年离职的决定表明公司可能比预想的还要糟糕，而他定下的2007年利润恢复至10％的目标更是遥不可及。
3.年复一年，扩张酿成了行动缓慢的大型化趋向，并且索尼公司也就成了日本企业界停滞不前的案例。
Fast Reading Practice1. A2. C3. C4. D5. B。
体验商务英语综合教程3 (第二版)答案Unit 2 Travel
8 noisy passengers
9 not being able to smoke
10 not enough cabin crew √
Reading D Which of the following words from the article have a
B Why does Stephanie think it is still important for businesspeople to travel regularly?
‘it’s particularly important to establish good faceto-face relations with colleagues or with customers.’
American English
British English and which is American English.
1 subway 2 city centre 3 carry-on baggage 4 one way 5 return 6 freeway 7 rest room 8 elevator 9 coach class 10 timetable 11 car park
Air rage
are true about the article? Correct the false ones.
1 People in groups are more likely to behave badly on planes. false
2 Drink is often the cause of problems on board. true 3 Airlines can do little to improve air quality. false 4 Travelers are using new technology to express
新标准商务英语综合教程3参考答案Unit2知乎
新标准商务英语综合教程3参考答案Unit2知乎1、-We’ve spent too much money recently–well,it isn’t surprising. Our friend and relatives_______around all the time [单选题] *ingB. had comeC. were comingD have been coming(正确答案)2、A survey of the opinions of students（）that they admit several hours of sitting in front of the computer harmful to health. [单选题] *A. show；areB. shows ；is(正确答案)C.show；isD.shows ；are3、24．I often ask my English teacher some questions ________ e-mail. [单选题] *A．by(正确答案)B．inC．forD．with4、It took a long time to _______ Tom to go shopping with me. [单选题] *A. speakB. tellC. persuade(正确答案)D. talk5、The more he tried to please her, _____she seemed to appreciate it. [单选题] *A.lessB.lesserC.the less(正确答案)D.the lesser6、What do you think of the idea that _____ honest man who married and brought up a large family did more service than he who continued single and only talked of _____ population. [单选题] *A. a, /B. an, /C. a, theD. an, the(正确答案)7、She often _______ at 21: [单选题] *A. go to bedB. gets upC. goes to bed(正确答案)D. gets to8、—What’s the matter with that boy?—______.（）[单选题] *A. He is watching TV in his roomB. He takes his temperatureC. He was playing a toy carD. He hurt his right leg(正确答案)9、Boys and girls, _______ up your hands if you want to take part in the summer camp(夏令营)．[单选题] *A. puttingB. to putC. put(正确答案)D. puts10、It is my _______ to meet you here. [单选题] *A. pleasure(正确答案)B. pleaseC. pleasedD. pleasant11、He couldn’t ______ the maths problem without your help. [单选题] *A. work out(正确答案)B. work atC. work forD. work with12、Ladies and gentlemen, please fasten your seat belts. The plane _______. [单选题] *A. takes offB. is taking off(正确答案)C. has taken offD. took off13、Jim is a(n) _______. He is very careful and likes to work with numbers. [单选题] *A. secretaryB. tour guideC. accountant(正确答案)D. English teacher14、The blue shirt looks _______ better on you than the red one. [单选题] *A. quiteB. moreC. much(正确答案)D. most15、This girl is my best friend, Wang Hui. ______ English name is Jane.（）[单选题] *A. HeB. HisC. SheD. Her(正确答案)16、Mom is making dinner. It _______ so nice! [单选题] *A. smells(正确答案)B. tastesC. feelsD. sounds17、—______ do you play basketball?—Twice a week.（）[单选题] *A. How often(正确答案)B. How muchC. How manyD. How long18、14．He is cutting the apple ________ a knife. [单选题] * A．inB．toC．with(正确答案)D．by19、It _____ us a lot of time to do this job. [单选题] *A. spentB. madeC. took(正确答案)D. cost20、Will you be able to finish your homework _______? [单选题] *A. by the timeB. in time(正确答案)C. once upon a timeD. out of time21、You have been sitting on my hat and now it is badly out of（）. [单选题] *A. dateB. shape(正确答案)C. orderD. balance22、The scenery is so beautiful. Let’s _______. [单选题] *A. take photos(正确答案)B. take mapsC. take busD. take exams23、Mum, this T-shirt is much too small for me. Would you buy me a _______ one? [单选题] *A. niceB. largeC. nicerD. larger(正确答案)24、_______ travelers come to visit our city every year. [单选题] *A. Hundred ofB. Hundreds of(正确答案)C. Five HundredsD. Five hundred?of25、The teacher asked him to practice playing the piano _______. [单选题] *A. often as possibleB. as often possibleC. as possible oftenD. as often as possible(正确答案)26、Our campus is _____ big that we need a bike to make it. [单选题] *A. veryB. so(正确答案)C. suchD. much27、Jim wants to hang out with his friends at night, but his parents don’t allow him ______ so. （）[单选题] *B. doneC. to do(正确答案)D. doing28、—______some nice crayons. I think they are ______.（）[单选题] *A. Here is; Betty’sB. Here are; BettyC. Here is; BettyD. Here are; Betty’s(正确答案)29、—______ my surprise, Zhu Hui won the first prize in the speech contest. —But I think he could, because he kept practicing speaking.（）[单选题] *A. To(正确答案)B. AboutC. ForD. In30、Sitting at the back of the room（）a very shy girl with two bright eyes. [单选题] *A. is(正确答案)B. areD. there was。
(最新整理)体验商务英语综合教程3Unit2Brands
4 As a _b__r_a_n_d__m__a_n_a__g_e_r__, John will take full responsibility of setting the direction for the brand’s position in the market
• 2.place: customer group or segment/ how products positioned/rivals
• 3. price: profit margin/ discount/ price war
• 4. Promotion: outlet/ distribution channel/
brand manager
brand image
1 Levis, which has been established for over 100 years and is world-famous, is a _____________.
2 The aim of the advertising campaign is to enhance _____________ so that consumers become more familiar with our coffee products.
consumers have about a brand 6 The tendency of a customer to
continue buying a particular product 7 Using a successful brand name to
综合商务英语（3）unit2
综合商务英语（3）unit2made all the difference: to have an important effect on sb/sth; to make sb feel better 关系重大，大不相同，使更好受eg. A few kind words at the right time make all the difference.在适当的时候说几句体贴话，效果迥然不同。
make a/no/some/…difference (to/in sb/sth): to have an/no/some/…effect on sb/sth有（或没有，有些等）作用，关系，影响eg. 转学对我的一生有着重大的影响。
Changing schools made a big difference to my life.medication: a drug or another form of medicine that you take to prevent or to treat an illness. 药，药物to be on medication 进行药物治疗pair up: to come together or to bring two people together to work, play a game, etc.使俩人结组工作（或游戏等）eg. They asked us to pair up with the person next to us and form teams.the pressure-cooker variables 高压变量pressure-cooker: 压力锅pull himself away from:1)pull away (from sth): (of a vehicle) to start moving 开动They waved as the bus pulled away. 公共汽车开动时他们挥手告别。
体验商务英语综合教程3 (第二版)答案Unit 2 Travel
Starting up
Which of these irritate you most?
Vocabulary A Match the words and phrases below which have
British and
the same meaning. For each pair decide which is
a) motorway b) lift c) public toilet d) schedule e) economy class f ) single g) parking lot h) underground i) hand luggage j) round trip k) downtown
Vocabulary
quality √
harm irritability
criticize dissatisfaction
Language review
Talking about future
plans
Useful ways to talk about the future
• Use ‘will + verb’ to express a voluntary action or promise
Listening
Business traveler’s priorities
C Listen to the second part of the interview and list the best and worst travel experiences that Stephanie describes.
Worst: ‘things out of your control’ such as bad accommodation and delayed or cancelled flights.
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
made all the difference: to have an important effect on sb/sth; to make sb feel better 关系重大，大不相同，使更好受eg. A few kind words at the right time make all the difference.在适当的时候说几句体贴话，效果迥然不同。
make a/no/some/…difference (to/in sb/sth): to have an/no/some/…effect on sb/sth有（或没有，有些等）作用，关系，影响eg. 转学对我的一生有着重大的影响。
Changing schools made a big difference to my life.medication: a drug or another form of medicine that you take to prevent or to treat an illness. 药，药物to be on medication 进行药物治疗pair up: to come together or to bring two people together to work, play a game, etc.使俩人结组工作（或游戏等）eg. They asked us to pair up with the person next to us and form teams.the pressure-cooker variables 高压变量pressure-cooker: 压力锅pull himself away from:1)pull away (from sth): (of a vehicle) to start moving 开动They waved as the bus pulled away. 公共汽车开动时他们挥手告别。
2)pull away from sb/sth: if you pull away from someone/something that you have had close links with, you deliberately become less close to them.使脱身She tried to pull away from the man who was holding her.pull out: (of vehicle or its driver)to move away from the side of the road 驶离路边，驶出pull sth down: to destroy a building completely拆毁，摧毁（建筑物）SYN demolishpull through (sth):1)to get better after a serious illness, operation, etc.（大病，手术等候）复原（或康复）2)to succeed in doing sth very difficult 完成（十分困难的事）pull together:to act, work, etc. together with other people in an organized way and without fighting 齐心协力，通力合作pull yourself together:to take control of your feelings and behave in a calm way 使自己镇定自若（或冷静）be bound to do/be sth: be certain or likely to happen, or to do or be sth 一定会，很可能会eg. There are bound to be changes when the new system is introduced.引起新系统后一定会发生变化。
It’s bound to be sunny again tomorrow.明天肯定又是阳光灿烂。
for all: despite, in spite of 尽管，虽然eg. For all his wealth and fame, he is lonely. 虽然他有钱有名，但很孤独。
For all its clarity of style, the book is not easy reading.这本书虽然文体清晰，但读起来并不容易。
respiratory: adj. 呼吸的(P28)SARS:ISevere Acute Respiratory Syndromes 严重急性呼吸综合征\ 传染性非典型肺炎gripev. (informal, derog) to complain about sb/sth in an annoying way 诉苦，发牢骚(P28)eg. He keeps griping about having no money. 他不断地抱怨自己没钱。
n. (informal) a complaint about sth 怨言，牢骚eg. Bring all your gripes to the boss. 你跟老板抱怨去。
drive sb nuts: to make sb very angry, crazy, etc. or to make them do sth extreme使某人生气，发疯eg. 1)My children always drive me nuts when they are tired and in a bad mood.2)John’s girlfriend keeps driving him nuts because she always asks him questions when he gets home from the bar.consistent: adj. OPP inconsistent1)(approving) always behaving in the same way, or having the same opinions, standards, etc 一致的；始终如一的She’s not very consistent in the way she treats her children. 她对待孩子反复无常。
2)happening in the same way and continuing for a period of time 连续，持续的a pattern of consistent growth in the economy 经济持续增长的模式3)in agreement with sth; not contradicting sth与…一致的；相符的；符合的；不矛盾的The results are entirely consistent with our earlier research. 这些结果与我们早些时候的研究完全吻合。
flash v. flash sb a smile/look, etc.: to smile, look, etc. at sb suddenly and quickly 向某人微微一笑（或瞥一眼）flash by/past: (of time) to go very quickly飞逝The morning has just flashed by.这个上午转眼就过去了。
flash on sb: if sth flashes on you, you suddenly realize it 突然意识到，猛然领悟It flashed on me that he was the man I’d seen in the hotel.我顿时认出他就是我在旅馆里看到的那个人。
Don’t you dare!: (informal) used to tell sb strongly not to do sth（让人绝不要做某事）你敢，谅你不敢“I’ll tell her about it.”“Don’t you dare!”“我要把这事告诉她.”“你敢！”Don’t you dare say anything to anybody.谅你不敢对任何人提起这事。
undiagnosed: adj. of a medical condition, a problem, etc.; not having been identified 未确诊的，尚未找出原因的mindful: adj. (formal) remembering sb/sth and considering them or it when you do sth 记着，考虑到SYN consciousMindful of the danger of tropical storms, I decided not to go out.想到热带风暴的危险，我决定不出门。
darken: v.1)to become dark, to make sth dark（使）变暗，变黑The sky began to darken as the storm approached. 暴风雨来临时天空变得黑沉沉的。
2)to make sb unhappy or angry, to become unhappy or angry （使）忧郁，生气，不快I IThis tragedy darkened his later life. 这场悲剧给他后来的岁月蒙上了阴影。
Her mood darkened at the news. 听到这个消息，她的心情暗淡起来。
at work:1) having an effect on sth 起作用eg. She suspected that secret influences were at work.她怀疑有些秘密势力在作祟。
2) ~(on sth): busy doing sth忙着（做某事）He is still at work on the paintings.他仍在忙着画那幅画。
safeguard:v. to protect sth/sb from loss, harm or damage; to keep sth/sb safe 保护，捍卫The leaflet explains how to safeguard against dangers in the home.小册子告诉人们在家里如何防备各种危险。