OM Final Case-Amazon and eBay
跨境独立站商业计划书
跨境独立站商业计划书Executive Summary.The global e-commerce market is booming, and cross-border e-commerce is a major growth driver. Independent online retailers are well-positioned to capitalize on this trend, as they can offer unique products and services to consumers around the world.This business plan outlines the strategy for launching a cross-border independent online retail store. The store will sell a range of products that are not available in the target markets, focusing on premium and niche items. The store will be operated from the United States, with a focus on shipping to Europe and Asia.The target market for the store is affluent consumers who are looking for unique and high-quality products. The store will use a variety of marketing channels to reach its target audience, including social media, search engineoptimization (SEO), and email marketing.The store will be profitable within two years of launch. The store is expected to generate $1 million in revenue in its first year of operation, and $2 million in revenue inits second year of operation.Market Analysis.The global e-commerce market is growing rapidly, with sales expected to reach $5.5 trillion by 2025. Cross-border e-commerce is a major growth driver, with sales expected to reach $1 trillion by 2025.There are a number of factors driving the growth of cross-border e-commerce, including:Increasing globalization.Growing affluence in emerging markets.Improved logistics and shipping infrastructure.The rise of online marketplaces.Competitive Landscape.The competitive landscape for cross-border e-commerceis fragmented, with a number of small and medium-sized retailers operating in the market. The largest cross-border e-commerce retailers include Amazon, Alibaba, and eBay.These large retailers have a number of advantages over smaller retailers, including:Economies of scale.Brand recognition.Established logistics and shipping networks.However, smaller retailers can compete by offering unique products and services, and by targeting niche markets.Store Concept.The store will sell a range of premium and niche products that are not available in the target markets. The store will focus on products that are unique, high-quality, and stylish.The store will be operated from the United States, with a focus on shipping to Europe and Asia. The store will use a variety of shipping methods, including standard shipping, expedited shipping, and air freight.The store will offer a variety of payment options, including credit cards, debit cards, PayPal, and Alipay. The store will also offer a 30-day return policy.Marketing Strategy.The store will use a variety of marketing channels to reach its target audience, including:Social media: The store will use social media platforms such as Facebook, Instagram, and Pinterest to promote its products and engage with its customers.Search engine optimization (SEO): The store will optimize its website for relevant keywords in order to improve its ranking in search results.Email marketing: The store will use email marketing to stay in touch with its customers and promote its products.Financial Projections.The store is expected to generate $1 million in revenue in its first year of operation, and $2 million in revenuein its second year of operation. The store is expected to be profitable within two years of launch.The store's financial projections are based on the following assumptions:The store will sell 10,000 products in its first yearof operation, and 20,000 products in its second year of operation.The average order value will be $100.The store's gross margin will be 50%.The store's operating expenses will be $200,000 in its first year of operation, and $400,000 in its second year of operation.Management Team.The store will be managed by a team of experienced e-commerce professionals. The team will be responsible forall aspects of the store's operation, including product selection, marketing, and customer service.The team has a proven track record of success in the e-commerce industry. The team is confident that it can launch a successful cross-border independent online retail store.中文回答：执行摘要。
amazon亚马逊与ebay亿贝的财务绩效、财务政策和财务战略分析.docx
Amazon与eBay的财务绩效、财务政策和财务战略分析目录第一章行业现状和发展趋势 (2)第一节全球电子商务行业发展现状（2009-2013） (2)第二节全球电子商务行业发展趋势 (3)第二章 Amazon和eBay概况 (4)第一节 Amazon的基本情况 (4)第二节 eBay的基本情况 (5)第三节 Amazon与eBay 2009-2013年主要财务数据 (6)第三章 Amazon和eBay财务指标体系分析 (8)第一节盈利能力分析 (8)第二节资产使用效率分析 (12)第三节资产流动性分析 (14)第四节负债和偿债能力分析 (17)第五节现金创造能力分析 (19)第四章 Amazon和eBay财务报表的“三维”分析 (23)第一节资产负债表的三维分析 (23)第二节损益表的三维分析 (27)第三节现金流量表分析 (31)第五章 Amazon和eBay收益、风险、成长和价值创造的分解分析 (32)第一节 ROE和自我可持续增长率g及其影响因素分解分析 (33)第二节获现率及其影响因素分解分析 (37)第三节风险的影响因素分解分析 (39)第四节 EVA的影响因素分解分析 (42)第六章 Amazon和eBay的财务政策评析 (45)第七章财务战略矩阵分析 (47)第八章总体评价与结论 (49)参考文献......................................................................................................................... 错误！未定义书签。
附件：两家公司的5－6年的财务报表....................................................................... 错误！未定义书签。
摘要兴起于上个世纪90年代的电子商务无疑是当今世界所有国家发展最快的商业领域，Amazon 和eBay是这个领域中占主导地位的两家电子商务公司，两家公司分别代表B2C、C2C两种主流的电子商务模式，两家公司都在争夺相同的客户，但他们的运营模式和发展道路各异。
电商崛起英语作文
电商崛起英语作文Title: The Rise of E-commerce。
In recent years, the phenomenon of e-commerce hassurged globally, revolutionizing the way people buy andsell goods and services. This trend has significantly impacted various aspects of our lives, from consumer behavior to business operations and even the global economy. In this essay, we will delve into the factors contributingto the rise of e-commerce, its advantages, challenges, and its implications for the future.One of the primary drivers behind the rapid growth ofe-commerce is the advancement of technology, particularlythe internet and mobile devices. The widespreadaccessibility of high-speed internet connections and the proliferation of smartphones have made online shopping more convenient and accessible than ever before. Consumers can now browse through a vast array of products and make purchases with just a few clicks, anytime and anywhere.Moreover, the e-commerce industry has witnessed significant investments in infrastructure and logistics, leading to improved delivery systems and faster shipping times. Companies like Amazon, Alibaba, and eBay have pioneered innovations such as same-day delivery and drone delivery, further enhancing the convenience and efficiencyof online shopping. These advancements have helped overcome one of the traditional barriers to e-commerce—longdelivery times—and have boosted consumer confidence in online shopping.Furthermore, the rise of social media and digital marketing has played a crucial role in promoting e-commerce. Platforms like Facebook, Instagram, and TikTok have become powerful tools for businesses to reach their target audience, engage with customers, and drive sales.Influencer marketing, in particular, has emerged as ahighly effective strategy for promoting products and generating buzz around e-commerce brands.The advantages of e-commerce are manifold. Forconsumers, it offers unparalleled convenience, allowing them to shop from the comfort of their homes and access a wide range of products from around the world. E-commerce also promotes price transparency and competition, enabling consumers to compare prices and find the best deals. Additionally, e-commerce platforms often offer personalized recommendations based on users' browsing and purchasing history, enhancing the shopping experience.From a business perspective, e-commerce presents numerous opportunities for growth and expansion. Small businesses and entrepreneurs can now reach a global audience without the need for a physical storefront, lowering barriers to entry and enabling market penetration. E-commerce also allows businesses to collect valuable data on consumer preferences and behavior, which can be used to tailor marketing strategies and improve product offerings.However, despite its many benefits, e-commerce also poses challenges and concerns. One of the most pressing issues is cybersecurity and data privacy. As more transactions take place online, the risk of data breachesand cyber attacks increases, posing a threat to both consumers and businesses. Ensuring the security of online transactions and protecting sensitive information has become a top priority for e-commerce companies.Another challenge is the digital divide, which refers to the gap between those who have access to the internet and digital technologies and those who do not. Inequitiesin internet access and digital literacy can limit the participation of certain populations in the e-commerce economy, exacerbating social and economic disparities. Bridging the digital divide requires concerted efforts from governments, businesses, and civil society to ensure that everyone has equal access to the benefits of e-commerce.Looking ahead, the future of e-commerce appears promising yet uncertain. Continued technological advancements, such as artificial intelligence, augmented reality, and blockchain, are poised to further transform the e-commerce landscape, offering new opportunities and challenges. However, navigating this evolving terrain will require adaptability, innovation, and a commitment toaddressing the ethical, social, and environmental implications of e-commerce.In conclusion, the rise of e-commerce has reshaped the way we shop, interact, and conduct business in the digital age. Enabled by technology and driven by consumer demand, e-commerce has become a ubiquitous force in the global economy, offering unprecedented convenience, opportunities, and challenges. As we embrace the possibilities of e-commerce, it is essential to remain mindful of its impact and strive for a future where it benefits everyone, regardless of geography, socioeconomic status, or digital proficiency.。
跨境电商名词解释大全
跨境电商名词解释大全《跨境电商名词解释大全》在当今全球化的经济环境下，跨境电商成为了国际贸易的一个重要趋势。
跨境电商是指通过互联网平台，将产品和服务从一个国家或地区销售到另一个国家或地区的商业活动。
随着跨境电商的迅速发展，人们涉及到的相关名词也越来越多。
下面是一份关于跨境电商的名词解释大全：1. 跨境电商 (Cross-border e-commerce): 指通过网络平台进行的产品和服务跨越国家或地区边界的电子商务。
2. 全球购 (Global shopping): 指消费者通过跨境电商平台购买来自世界各地的商品。
3. 海外仓 (Overseas warehouse): 在跨境电商中，海外仓是指在国外建立的仓库，用于存储和配送跨境订单。
4. 跨境电商平台 (Cross-border e-commerce platform): 提供跨境电商交易服务的网站或应用程序，例如亚马逊全球开店、eBay国际交易等。
5. 跨境支付 (Cross-border payment): 跨过国境进行的电子支付交易，包括人民币跨境支付、支付宝、微信支付等。
6. 跨境物流 (Cross-border logistics): 跨国境运输商品的物流活动，包括货物的运输、清关等。
7. 外贸B2B (Foreign Trade B2B): 指进行企业间跨境电商交易的商业模式，包括阿里巴巴国际站、Global Sources等。
8. 跨境电商进口 (Cross-border e-commerce import): 指将商品从国外引入本国市场进行销售的跨境电商活动。
9. 跨境电商出口 (Cross-border e-commerce export): 指将本国商品销往国外市场的跨境电商活动。
10. 跨境电商法规 (Cross-border e-commerce regulations): 各国制定的关于跨境电商活动的法律法规和政策。
Amazon om的案例研究
的案例研究亚马逊的业务战略和收入模式概要我使用亚马逊在我的书超过10年，因为现在很多企业，从初创公司和小型企业到大型国际企业，可以借鉴他们的重点客户和使用的技术和分析方法，以改善结果。
它始终ACSI客户满意度也优于其他公司。
我的目标是保持最新的案例研究为读者的书籍和智能的见解读者可能会感兴趣的人。
我们期待在亚马逊的背景下，收入模式和来源的最新经营业绩。
我建议任何人学习亚马逊检查最新的亚马逊收入和经营策略，从他们提交给证券交易委员会的文件/投资关系。
年度申报的的eBay业务和收入模型给予了极大的总结。
可在此亚马逊年度报告摘要2011年的最新商业模式的举措是一个很好的总结。
2010年第四季度，∙北美分部的销售，占本公司美国和加拿大的网站，分别为7.21亿美元，同比增长45％，从2009年第四季度。
∙国际业务销售，占本公司的英国，德国，日本，法国，中国和意大利的网站，分别为5.74亿美元，2009年第四季度增长了26％。
剔除去年同期相比，今年整个季度的外汇汇率变化带来的不利影响，销售额同比增长29％。
亚马逊已经走过了很长的路要走，因为它在1995年推出：亚马逊案例研究背景为什么在亚马逊的案例研究？当然，大家都知道是谁亚马逊和他们做了什么？是，这也许真实，但这种情况下超越了表面的回顾一些“内幕秘密”亚马逊的成功。
如eBay，亚马逊出生于1995年。
这个名字反映了视觉的杰夫·贝佐斯，像亚马逊河产生大型的现象，。
这个野心已被证明合理的，因为只有8年后，亚马逊通过美元的5亿美元的销售大关- 了沃尔玛20年来做到这一点。
到2008年，亚马逊是一个全球性的品牌，与其他76万活跃客户账户和订单完成超过200个国家和地区。
尽管这样的销量，2007年12月31日，亚马逊雇用约17,000名全职及兼职员工。
2007年9月，它推出了亚马逊的MP3，点菜无DRM限制的MP3音乐下载，现在包括超过27位艺术家的超过310万首歌曲。
电商英语作文
电商英语作文Title: E-commerce English Essay。
In recent years, e-commerce has become an increasingly popular way for people to shop for goods and services. With the rise of online shopping platforms such as Amazon, Alibaba, and eBay, consumers now have access to a wide range of products from the comfort of their own homes. In this essay, we will explore the impact of e-commerce on the retail industry, the benefits and challenges of online shopping, and the future of e-commerce.First and foremost, e-commerce has significantly transformed the retail industry. Traditional brick-and-mortar stores are facing increasing competition from online retailers, as more and more consumers turn to the internet to make their purchases. This has led to a decline in foot traffic for physical stores, as well as the closure of many retail outlets. On the other hand, e-commerce has also created new opportunities for businesses to reach a globalaudience. Small and medium-sized enterprises can now easily set up online stores and sell their products to customers around the world, without the need for a physical storefront.One of the key benefits of e-commerce is the convenience it offers to consumers. With just a few clicks, shoppers can browse through a wide variety of products, compare prices, and make purchases without leaving their homes. This has made shopping more accessible to people who may not have the time or ability to visit physical stores. Additionally, e-commerce has also enabled consumers to access a wider selection of goods and services, including items that may not be available in their local area.However, e-commerce also presents its own set of challenges. One of the main concerns for online shoppers is the security of their personal and financial information. With the increasing prevalence of cyber attacks and data breaches, consumers are often wary of sharing their sensitive data online. Furthermore, the lack of physical interaction with products can make it difficult forshoppers to assess the quality and authenticity of items before making a purchase. Additionally, the convenience ofe-commerce has also led to issues such as impulse buyingand overspending, as it is easier for consumers to make quick and unplanned purchases online.Looking ahead, the future of e-commerce is likely to be shaped by technological advancements and changing consumer behaviors. The development of new technologies such asvirtual reality and augmented reality could revolutionize the online shopping experience, allowing consumers to interact with products in a more immersive way. Furthermore, the increasing use of mobile devices for online shopping is expected to continue, as more consumers rely on their smartphones and tablets for making purchases. Additionally, the growing awareness of environmental sustainability may also influence the future of e-commerce, as consumers seek out eco-friendly and ethical products.In conclusion, e-commerce has had a profound impact on the retail industry, offering both benefits and challengesto consumers and businesses alike. As technology continuesto evolve, the future of e-commerce is likely to be shaped by changing consumer behaviors and the development of new innovations. While there are certainly challenges to overcome, e-commerce is expected to continue to play a significant role in the way we shop for goods and services in the years to come.。
关于电商平台发展的文献综述范文
关于电商平台发展的文献综述范文英文回答：Introduction.The advent of e-commerce platforms has revolutionized the way businesses operate and consumers make purchases. These platforms have facilitated seamless online shopping, expanded market reach, and introduced innovative business models. This literature review aims to provide an overview of the development of e-commerce platforms, focusing on key trends, challenges, and future directions.Historical Development and Key Trends.E-commerce platforms have evolved significantly since their inception in the early 1990s. Initially, online marketplaces like Amazon and eBay dominated the landscape, offering a wide selection of products from third-party sellers. In recent years, the rise of direct-to-consumer(D2C) brands and omnichannel retailing has led to a more diverse e-commerce ecosystem.Adoption and Growth Drivers.The widespread adoption of smartphones and internet connectivity has fueled the growth of e-commerce platforms. Convenience, time-saving, and the ability to compare prices and products have made online shopping increasingly appealing to consumers. Other drivers include the expansion of logistics and delivery infrastructure, as well as the proliferation of digital marketing channels.Challenges and Opportunities.E-commerce platforms face several challenges, including:Competition: The highly competitive e-commerce market requires platforms to differentiate themselves and adapt to evolving consumer preferences.Cybersecurity: Ensuring data security and preventingfraud is crucial for maintaining customer trust.Logistics and Fulfillment: Managing supply chains, inventory, and last-mile delivery can be complex and costly.Despite these challenges, e-commerce platforms continue to present opportunities for innovation and growth:Personalization: Advanced analytics and artificial intelligence (AI) enable platforms to provide personalized product recommendations and shopping experiences.Sustainability: E-commerce platforms can play a rolein promoting sustainable practices through eco-friendly packaging, reduced shipping emissions, and partnershipswith socially responsible businesses.Virtual and Augmented Reality (VR/AR): VR/AR technologies can enhance online shopping by providing immersive and interactive product experiences.Future Directions.The future of e-commerce platforms is expected to be marked by:AI and Machine Learning (ML): AI and ML will further optimize platform operations, from product search and recommendation to fraud detection and inventory management.Blockchain Technology: Blockchain can enhance data security, improve supply chain transparency, and facilitate cross-platform transactions.Social Commerce: Social media platforms and e-commerce platforms will increasingly intertwine, allowing consumers to make purchases directly from social media posts.Conclusion.E-commerce platforms have transformed the retail landscape, offering consumers unprecedented convenience, choice, and value. While challenges remain, the future of these platforms holds immense potential for innovation andgrowth. By embracing emerging technologies and addressing evolving consumer needs, e-commerce platforms will continue to play a pivotal role in the global economy.中文回答：导言。
英语作文电商
英语作文电商Title: The Impact of E-commerce on Modern Society。
E-commerce, the buying and selling of goods and services over the internet, has revolutionized the way people conduct business worldwide. Its impact on modern society is profound and multifaceted, touching various aspects of our lives from commerce and communication to employment and lifestyle. In this essay, we will delve into the implications of e-commerce on society.First and foremost, e-commerce has greatly transformed the landscape of commerce. Traditional brick-and-mortar stores now face stiff competition from online retailers who offer convenience, a wide range of products, and often competitive prices. Consumers can now shop from the comfort of their homes at any time, leading to the decline of traditional retail spaces in some areas. This shift has forced businesses to adapt or face obsolescence, prompting many to establish an online presence to remain competitive.Moreover, e-commerce has facilitated global trade like never before. Small businesses can now reach customers across borders without the need for physical storefronts or extensive international marketing campaigns. Platforms like Amazon, Alibaba, and eBay have become virtual marketplaces connecting sellers and buyers from around the world, fostering international economic integration and providing opportunities for entrepreneurs everywhere.In addition to its impact on commerce, e-commerce has also revolutionized the way people communicate and interact. Social media platforms and online marketplaces serve ashubs for connecting individuals with similar interests, creating virtual communities that transcend geographical boundaries. This interconnectedness has facilitated the exchange of ideas, cultures, and experiences, enriching the global social fabric.Furthermore, e-commerce has reshaped employmentpatterns and labor markets. While it has created new job opportunities in areas such as digital marketing, webdevelopment, and logistics, it has also led to the automation of certain tasks, resulting in job displacementin traditional retail and logistics sectors. The gig economy, fueled by platforms like Uber, Upwork, and TaskRabbit, has emerged as a new employment model, offering flexibility but also raising concerns about job securityand labor rights.Additionally, e-commerce has influenced consumer behavior and lifestyle choices. The convenience of online shopping has led to changes in spending habits, with consumers increasingly opting for online purchases over traditional retail. This shift has implications for urban planning, as the demand for physical retail space decreases, and for environmental sustainability, as e-commercelogistics contribute to carbon emissions and packaging waste.Despite its many benefits, e-commerce also poses challenges and concerns for society. Cybersecurity threats, such as data breaches and identity theft, are significant risks associated with online transactions. Ensuring thesecurity and privacy of personal information is essential to maintaining trust in e-commerce platforms and protecting consumers from harm.Furthermore, the digital divide remains a barrier to equitable access to e-commerce opportunities. Socioeconomic disparities in internet access, digital literacy, and financial resources can limit participation in the digital economy, exacerbating existing inequalities. Bridging this divide requires concerted efforts from governments, businesses, and civil society to ensure that everyone can benefit from the opportunities afforded by e-commerce.In conclusion, e-commerce has profoundly transformed modern society, reshaping commerce, communication, employment, and lifestyle. Its impact is far-reaching and multifaceted, presenting both opportunities and challenges for individuals, businesses, and governments. As e-commerce continues to evolve, it is essential to address its implications thoughtfully and responsibly to harness its full potential for the benefit of society as a whole.。
亚马逊 ebay-vs-amazon
on earth
Each minute the Amazon River discharges 3.4 million
gallons of water into the Atlantic, 14 times the discharge of the Mississippi
(Has shipped goods to over 200 countries)
Approx 1.4 Million Active Sellers
45 Million Registered Members (estimate) 12 Major Product Categories
Processes payments for merchants
Amazon for Retailers
Fee Overview $10 Music CD Listing fee $0.00 Final Value Fee 2.30 Payment Processing Fee 0.00 Total Selling Fees $2.30 (23%)
eBay or Amazon?
Making the best choice when taking your retail business online Skip McGrath
eBay
Annual Sales (GMV) $60 BILLION
($2000 per second)
STRATEGIC FOCUS: Low Price ~ Superior Service
Amazon
电子商务专业英语(翼汶莉)-精品文档-电子商务专业英语(翼汶莉)-第2章
UNIT 2 Introductions to Electronic Commerce
History of ecommerce is unthinkable without Amazon and Ebay which were among the first Internet companies to allow electronic transactions. Thanks to their founders we now have a handsome ecommerce sector and enjoy the buying and selling advantages of the Internet. Currently there are 5 largest and most famous worldwide Internet retailers: Amazon, Dell, Staples, Office Depot and Hewlett Packard. According to statistics, the most popular categories of products sold in the World Wide Web are music, books, computers, office supplies and other consumer electronics.
UNIT 2 Introductions to Electronic Commerce
The Following Is 2010 Executive Summary of Ecommerce ——Which Comes From E-commerce Annual Report by William Blair & Company, L.L.C.
跨境电商英语——练习参考答案
Unit 1Warming up1.Open.2.shop; border; social media; location; paymentsTextUnderstanding the textI. businesses; Internet; end consumers; momentum; paymentII. 1. T 2. F 3. F 4. F 5. TIII.1.Cross-border e-commerce refers to any electronic foreign trade, as products are exported fromone country and imported to another.2.There are three major risks such as fraud, logistics and reverse logistics, and regulations andtaxation.3.Because the size of the business opportunities is huge.4.According to the text, the opportunities lie in China, South East Asia, Australia, France andMexico.5.I’ll mainly take into account the payment methods and local taxation.Language workI. 1. B 2. A 3. D 4. C 5. CII. 1. E 2. C 3. A 4. D 5. BIII.1.面对国内零售商的压力以及税收的损失，政府正尝试彻查以防止法律漏洞。
2.该地区的电子商务市场拥有6亿消费者，2亿6千万在线用户，是世界上最大的基于因特网的网络市场。
3.墨西哥的电子商务市场增速惊人，达21%，是一个长期市场。
英语作文关于网上购物步骤
英语作文关于网上购物步骤Online Shopping Steps。
In today's fast-paced society, online shopping has become a popular way of shopping. It saves time, energy, and offers a wide range of products. However, many people are still not familiar with the steps of online shopping. Here are some basic steps to guide you through the process.Step 1: Choose a reliable online shopping platform。
The first step in online shopping is to choose a reliable platform. There are many online shopping platforms available, such as Amazon, Alibaba, and eBay. Choose a platform that suits your needs and has a good reputation.Step 2: Search for the product you want to buy。
Once you have chosen a platform, you can start searching for the product you want to buy. You can use thesearch bar to enter the product name or browse through the categories to find what you need.Step 3: Check the product details。
Amazon和eBay：哪个更适合跨国电商
Amazon和eBay：哪个更适合跨国电商随着互联网的普及和全球互联网商务市场的不断膨胀，跨国电商已成为许多企业进军国际市场的重要策略。
而在这个竞争激烈的市场中，Amazon和eBay这两个电商巨头在全球范围内拥有庞大的用户基础和商业生态系统，它们都具有很强的跨国电商优势。
但是，在这两个电商平台中，哪一个更适合跨国电商呢？本文将从平台规模、用户画像、平台手续费、营销和品牌建设等多个方面分析比较Amazon和eBay，以期为企业选择合适的跨境电商平台提供参考。
一、平台规模：首先，我们来看Amazon和eBay的平台规模。
Amazon成立于1995年，总部位于美国，是全球最大的在线零售商。
目前，Amazon已经在全球拥有12个市场，包括美国、英国、德国、法国、日本、印度、加拿大、意大利、西班牙、澳大利亚、新加坡和荷兰等。
Amazon的全球业务非常庞大，2019年第三季度，其全球净销售额已经超过了700亿美元。
它不仅在商品类别方面拥有广泛的覆盖面，而且在物流、支付、客户服务等方面也具有较高的自主能力，可以为跨境电商企业提供全流程的服务支持。
与之相比，eBay成立于1995年，同样总部位于美国，目前在全球拥有190个市场。
在全球电商市场的份额方面，虽然eBay与Amazon 差距较大，但也是全球知名度最高的在线拍卖和购物平台之一。
它主要以C2C的方式进行交易，拥有大量个人和小型商家，为跨境电商企业提供了更多的合作机会。
另外，跨境电商企业在eBay上可以享受到较低的佣金和宣传费，也更适合小规模跨境电商企业的创业使用。
综合来看，Amazon拥有更全面、更深入的全球业务体系，如果企业需要在多个市场进行大规模的销售，选用Amazon是更优的选择。
而如果企业刚刚起步，想尝试跨境电商企业，eBay则是性价比更高的选择。
二、用户画像:其次，我们来看用户画像。
用户分布及偏好是企业选择跨境电商平台的重要因素，因为不同的电商平台拥有不同的用户特征。
赴美上市不只是阿里巴巴的大事情
Alibaba IPO really matters赴美上市不只是阿里巴巴的大事情In the United States, "Alibaba" doesn't have the same ring as "Amazon," "eBay," or "Facebook." Not yet, anyway.在美国，“阿里巴巴”（Alibaba）现在的知名度还赶不上“亚马逊”（Amazon）、“eBay”或“Facebook”。
至少现在还是这样。
But as soon as today, the largest e-commerce website in China -- and, according to some estimates, the world -- could file for an initial public offering in the United States. It could be quite possibly one of the largest public offerings in history. (Or at least since Facebook's (FB) blockbuster IPO in 2012.)但是就在今天，这个中国、（据某些预测）甚至是全球最大的电子商务网站有可能在美国提交IPO（首次公开募股）申请。
而且，它或许将成为史上（至少在2012年Facebook轰动一时的上市之后）最大规模的IPO之一。
An IPO does not a household name make, but Alibaba's offering is poised to be too big to ignore. The company is often described as a mix of Amazon (AMZN), eBay (EBAY), and PayPal (PYPL) -- all successful U.S. technology companies for very different reasons. Alibaba's top properties, the consumer-to-consumer online shopping portal Taobao and the business-to-consumer sister site Tmall, together attract more than 100 million unique visitors each day and are among China's most visited websites.IPO并不是什么家喻户晓的事件，但是阿里巴巴的IPO将大到不容忽视。
高中英语人教版2020版必修三Unit 3 Reading and Thinking
6. the earthquake _o_c_cu__rr_e_d_(发生) in 1906 7. near _d_o_w_n_t_o_w_n_(市中心) 8. in the Mission _D_i_s_tr_i_c_t (地区) 9. _co_m__i_c(喜剧的) art 10. go out soon _a_ft_e_r_w_a_r_d_s_(后来)
译文: 生活在这里的许多人_来__自__墨西哥或中美洲。
译文: 我到处转了好几个小时, 欣赏_街__头__艺__术__。
译文: 下午, 我_前__往__当地的一家博物馆, 这家博物馆 _展__现__了加利福尼亚的历史变迁。
2. 根据课文完成短文 Today, I arrived back in San Francisco, and it
feels good (1) _t_o_b_e_(be) back in the city again. The city succeeded in (2)_re_b_u__il_d_in_g_ (rebuild) itself after the earthquake that (3)_o_c_cu__rr_e_d_ (occur) in 1906, and I stayed in the Mission District, enjoying some delicious noodles mixed with cultures.
2. When did the earthquake happen in the city of San
Francisco?
A. In 1906.
B. In 1848.
C. In 1806.
D. In 1948.
3. Why did Chinese immigrants go to San Francisco? A. To enjoy scenery. B. To call on relatives. C. To earn money. D. To receive further education.
关于互联网得英语作文思维导图模板
关于互联网得英语作文思维导图模板英文回答：Internet: A Transformative Force for Communication, Information, and Society.The Internet has revolutionized the way we communicate, access information, and interact with the world around us. It has become an integral part of our lives, shaping our social, economic, and political landscapes.Communication.Instant Messaging: Email, instant messaging, andsocial media platforms have made it easier than ever to stay connected with friends and family, regardless of their location.Video Conferencing: Platforms like Zoom and Skype allow us to hold virtual meetings, webinars, and videocalls, facilitating collaboration and connection from remote locations.Social Media: Sites like Facebook, Twitter, and Instagram enable us to share updates, connect with like-minded individuals, and build online communities.Information.Search Engines: Google, Bing, and other search engines provide instant access to a vast repository of information on virtually any topic imaginable.Online Libraries: Digital libraries, such as Project Gutenberg and Google Books, offer millions of books, articles, and other materials that can be accessed from anywhere with an internet connection.Online News: Websites and apps provide real-time news updates from around the world, enabling us to stay informed about current events.Society.E-Commerce: Online retailers like Amazon and eBay have made shopping convenient and accessible, providing a wide range of products at competitive prices.Online Banking: Internet banking allows us to manage our finances, pay bills, and transfer funds securely from the comfort of our homes.Distance Education: Online courses and virtual classrooms have opened up new avenues for learning andskill development, making education more accessible for people of all backgrounds.Benefits.Enhanced Communication: The Internet has made it possible to communicate across vast distances and with a wider range of people than ever before.Access to Information: The vast amount of informationavailable online has empowered individuals with knowledge and opportunities.Convenience and Efficiency: Online services and applications have made our lives easier and more convenient, allowing us to save time and effort.Challenges.Privacy Concerns: The Internet can pose privacy risks, as personal data and online activity can be collected and used for various purposes without our knowledge.Cyberbullying and Online Harassment: The anonymity of the internet can facilitate cyberbullying, harassment, and other harmful behavior.Digital Divide: Access to the internet is not equal across all populations, creating a digital divide that can exacerbate social and economic inequalities.Conclusion.The Internet has profoundly impacted our world, transforming the way we communicate, access information, and interact with society. While it offers numerous benefits, it is also important to be aware of the challenges and take steps to mitigate potential risks. By embracing the digital age while addressing its challenges, we can harness the full potential of the Internet to create a more connected, informed, and equitable society.中文回答：互联网，一场变革性的通信、信息和社会革命。
与消费有关的英语词汇
与消费有关的英语词汇Essential Consumer Vocabulary in English.Consumerism, a significant aspect of modern life, is rooted in a vast vocabulary that encompasses various aspects of shopping, purchasing, and related activities. This article delves into some of the key terms related to consumption, providing a comprehensive glossary for those interested in understanding the nuances of consumer-related vocabulary.1. Consumer: The individual or group that purchases goods or services for personal use or consumption. Consumers are the end-users of products and services, driving the economy through their purchasing decisions.2. Consumer Goods: Tangible items purchased for personal use or consumption, excluding business or capital goods. These include items like clothing, electronics, and groceries.3. Consumer Services: Non-tangible purchases that provide a benefit or advantage to the consumer. Services can range from haircuts and restaurant meals to financial planning and legal advice.4. Marketplace: A physical or virtual location where buyers and sellers meet to exchange goods and services. Online platforms like Amazon and eBay are modern examples of marketplaces.5. Shopping: The act of purchasing goods or services, either for personal or business use. Shopping can be done in-store, online, or through mobile applications.6. Buyer's Market: A situation where there are more suppliers than buyers, resulting in lower prices and increased competition among sellers.7. Seller's Market: When demand for goods or services exceeds supply, prices tend to rise as buyers compete for available items.8. Brand: A name, term, symbol, or design thatidentifies a seller's goods or services and differentiates them from competitors. Brands are often associated with specific qualities, images, or values.9. Marketing: The set of activities aimed at promoting goods and services, including advertising, sales promotion, public relations, and branding. Marketing aims to attract and retain customers.10. Advertising: Paid communication sent to a specific audience to promote a product, service, or brand. Advertising can take various forms, including print, television, radio, and online media.11. Consumer Behavior: The study of individuals' decisions, actions, and reactions regarding the purchase, use, and disposal of goods and services. Consumer behavior is influenced by various factors, including culture, social norms, and personal preferences.12. Consumer Rights: A set of legal and ethical principles that protect consumers from unfair practices, such as false advertising, unsafe products, and unfair pricing. Consumer rights often include the right to information, choice, safety, and redress.13. Consumer Protection: Measures taken by governments or organizations to ensure that consumers are treatedfairly and that their rights are respected. This can include laws, regulations, and consumer education programs.14. Consumer Debt: Debt incurred by individuals for the purchase of goods or services. Consumer debt can be secured (backed by collateral) or unsecured (not backed by collateral) and can take the form of credit cards, personal loans, or mortgages.15. Consumer Confidence: A measure of consumers' optimism or pessimism about the overall economy and their personal financial situation. Consumer confidence can significantly affect consumer spending and economic growth.16. Consumer Psychology: The study of how consumers' thoughts, feelings, and behaviors influence theirpurchasing decisions. Consumer psychology explores the reasons behind why people buy certain products or services.17. Sustainable Consumption: The practice of purchasing goods and services that meet current needs whileconsidering the long-term environmental, social, and economic impacts. Sustainable consumption aims to reduce waste, pollution, and social inequality.18. Green Consumerism: A consumer trend that promotesthe purchase of products and services that are environmentally friendly, energy-efficient, and sustainable. Green consumers are typically concerned about minimizing their impact on the planet.19. Value-Added Tax (VAT): A type of consumption tax levied on the value added to goods and services at each stage of production and distribution. VAT is a common taxin many countries and is typically included in the final price of a product or service.20. Consumer Education: The process of educating consumers about financial literacy, product knowledge, and marketplace dynamics to make informed purchasing decisions. Consumer education aims to empower consumers and protect them from unethical practices.In conclusion, the vocabulary surrounding consumption is vast and diverse, reflecting the complexity and importance of consumer behavior in modern society. Understanding these terms not only enhances communication but also equips individuals with the knowledge necessary to make informed and responsible consumer choices.。
网上购物和线下购物的区别英语作文
网上购物和线下购物的区别英语作文全文共3篇示例，供读者参考篇1The Pros and Cons of Online Shopping vs. In-Store ShoppingIn today's fast-paced world, shopping has become an integral part of our daily lives. However, with the advent ofe-commerce and the rise of online shopping, the traditional brick-and-mortar retail experience has faced stiff competition. As a student, I have had the opportunity to experience both online and in-store shopping, and I must say, each has its own unique advantages and disadvantages.Online Shopping: The Convenience FactorOne of the most significant advantages of online shopping is the sheer convenience it offers. With just a few clicks, I can browse through a vast array of products from the comfort of my own home or dorm room. No more fighting traffic, dealing with crowded malls, or lugging heavy bags around. Online retailers often have a wider selection of products than physical stores, making it easier to find exactly what I'm looking for.Moreover, online shopping eliminates the need for physical interaction, which can be a blessing for those who prefer to avoid crowds or have social anxiety. I can take my time, read product descriptions, and compare prices without any pressure from salespeople. This level of convenience is particularly valuable for a busy student like myself, juggling classes, assignments, and extracurricular activities.In-Store Shopping: The Tangible ExperienceWhile online shopping offers unparalleled convenience, there's something to be said about the tangible experience of in-store shopping. Being able to physically see, touch, and try on products before making a purchase is a luxury that online shopping cannot replicate. This is especially important for items like clothing, where fit and fabric quality are crucial factors.Additionally, in-store shopping provides a social aspect that many people, including myself, find enjoyable. It's an opportunity to interact with friends, engage with knowledgeable salespeople, and potentially discover new products or trends that you might not have considered online.The Drawbacks of Online ShoppingDespite its convenience, online shopping does have its fair share of drawbacks. One major concern is the potential for fraudulent or misleading product descriptions and images. It's not uncommon to receive an item that doesn't match the advertised specifications or quality, leading to disappointment and the hassle of returns or exchanges.Shipping costs and delivery times can also be a downside, especially for students on a tight budget or with urgent needs. While some online retailers offer free shipping or expedited delivery options, these often come at an additional cost or with minimum purchase requirements.The Challenges of In-Store ShoppingWhile in-store shopping offers a tactile experience and social interaction, it also presents its own set of challenges. Navigating crowded malls or stores, dealing with limited parking, and encountering pushy salespeople can be frustrating andtime-consuming.Additionally, product selection in physical stores is often more limited than online, and prices may be higher due to overhead costs associated with maintaining a physical storefront. For students on a tight budget, finding the best deals can be a challenge in traditional brick-and-mortar settings.The Future of Shopping: A Hybrid ApproachAs technology continues to evolve, it's likely that the future of shopping will incorporate elements of both online andin-store experiences. Many retailers are already embracing omnichannel strategies, blurring the lines between physical and digital spaces.For example, some stores offer "buy online, pick up in-store" options, allowing customers to enjoy the convenience of online shopping while still experiencing the tangible aspect of in-store pickup. Conversely, some online retailers are experimenting with pop-up stores or showrooms, providing a physical touchpoint for customers to interact with products before making an online purchase.As a student, I believe that embracing a hybrid approach to shopping will be key. Online shopping will continue to be a valuable resource for its convenience and wide selection, while in-store shopping will remain essential for certain types of purchases and for those seeking a more immersive, social experience.Ultimately, the choice between online and in-store shopping will depend on individual preferences, needs, and circumstances. As consumers, it's crucial to weigh the pros and cons of eachoption and make informed decisions that align with our lifestyle, budget, and shopping goals.篇2Here's an essay comparing online shopping and in-store shopping from a student's perspective, approximately 2000 words long, written in English:Online Shopping vs. In-Store Shopping: A Student's PerspectiveAs a student in the digital age, I've experienced both the convenience of online shopping and the traditional charm of brick-and-mortar stores. While both have their merits, the differences between these two shopping experiences are significant, and understanding them can help us make informed decisions about where and how we choose to shop.Convenience: The Ultimate Advantage of Online ShoppingOne of the most significant advantages of online shopping is the unparalleled convenience it offers. With just a few clicks, I can browse through an extensive range of products from the comfort of my dorm room or anywhere with an internet connection. No more battling traffic, finding parking spots, or dealing with crowded malls. Online shopping eliminates thephysical barriers and allows me to explore a vast array of options without leaving my cozy study nook.Moreover, online stores are open 24/7, catering to myever-changing schedule as a student. Whether I need to purchase textbooks at midnight or treat myself to awell-deserved gadget after acing an exam, the virtual doors are always open. This flexibility is invaluable when juggling classes, extracurricular activities, and social commitments.Variety and Price Comparison: The Online EdgeAnother significant advantage of online shopping is the sheer variety of products available at my fingertips. While physical stores are limited by their floor space, online retailers can showcase an almost unlimited range of products from various brands and manufacturers. This vast selection allows me to find niche items or rare collectibles that might be challenging to locate in traditional stores.Additionally, online shopping facilitates effortless price comparison across multiple websites and vendors. With a few clicks, I can easily compare prices, read reviews, and make informed decisions about where to find the best deals. This transparency and competition often result in more competitivepricing, making it easier for a budget-conscious student like myself to stretch my limited funds.The Tactile Experience: The Allure of In-Store ShoppingDespite the numerous advantages of online shopping, there's something undeniably appealing about the tactile experience of in-store shopping. Stepping into a physical store allows me to interact with products firsthand, feeling the textures, trying on clothing, and experiencing the ambiance created by skilled merchandisers.For certain purchases, such as apparel or electronics, being able to touch and test the product before committing to a purchase can be invaluable. Seeing the true colors, holding the item in my hands, and assessing its quality can prevent the disappointment of receiving something that doesn't meet my expectations.Moreover, in-store shopping offers a social aspect that can be difficult to replicate online. Browsing through aisles with friends, seeking advice from knowledgeable sales associates, and immersing myself in the buzz of a bustling retail environment can be an enjoyable experience in itself.The Human Connection: Personalized Service and SupportWhile online retailers strive to provide excellent customer service, there's something uniquely personal about interacting with sales associates in a physical store. These knowledgeable individuals can offer personalized recommendations, answer specific questions, and provide tailored advice based on my needs and preferences.Additionally, in-store shopping often comes with the added benefit of on-site support and services. Whether it's getting a device set up, seeking styling advice, or taking advantage of alterations or repairs, the hands-on assistance available in physical stores can be invaluable, especially for complex or technical purchases.Environmental Considerations: Balancing SustainabilityAs environmentally conscious individuals, it's essential to consider the impact篇3The Pros and Cons of Online vs. In-Store ShoppingAs a student, I have to be smart about how I spend my money. I don't have a lot of it, but I still need to buy things like clothes, school supplies, electronics, and more. When it comes to shopping, I have two main options: online or in-store. Both havetheir own advantages and disadvantages that are important to consider.Online ShoppingLet's start with the newer option that has really taken off in recent years: online shopping. As someone who doesn't have a car and lives far from most stores, the convenience of online shopping is hard to beat. With just a few clicks, I can buy almost anything I need from the comfort of my dorm room or apartment. No driving, no parking hassles, and no hauling bags of stuff all over town.The variety of products available online also blows in-store shopping out of the water. There are millions of sellers on sites like Amazon and eBay offering every type of product you can imagine. If I'm looking for a particular book, clothing item, or gadget that isn't available locally, I can probably find it online. The selection of sizes, colors, and styles is far greater than any single physical store could offer.Price is another big advantage of online shopping. Because online retailers don't have the same overhead costs as physical stores, they can offer lower prices. It's also way easier to compare prices and find deals with a few web searches. Apps and browserextensions that automatically apply coupon codes make saving money online a breeze.However, online shopping does have some downsides that can't be ignored. The biggest is probably shipping costs and wait times. Even "free shipping" usually requires hitting a minimum order amount. Expedited shipping that gets items to me quickly is almost always expensive. So I either have to be patient and wait a week or more for my order, or pay extra fees that cut into the online savings.There's also the inability to see or try out items in person before buying. I've received clothes that didn't fit right, electronics that were Dead on Arrival, and more - which is a huge hassle having to return and wait even longer. Photos online can be deceiving in terms of capturing an item's true size, color, quality and condition. Reading reviews and scrutinizing descriptions helps, but it's not the same as experiencing the actual product yourself.Lastly, while the odds may be low, buying online always carries some risk of credit card fraud or identity theft if the wrong site is used. As a student, having my financial info or identity compromised would be a nightmare.In-Store ShoppingOn the other hand, old-fashioned in-store shopping has plenty going for it too. One of the biggest advantages is being able to physically see, touch, and inspect items before buying them. I can try on clothes to ensure the perfect fit, test out electronics and appliances to make sure they work properly, and evaluate the build quality of items like furniture and decor in person instead of just going off pictures. This drastically reduces the chances of receiving something I'm not 100% satisfied with.In-store shopping is also more immediate - no waiting around for shipping. As soon as I make my purchase, the item is mine right then and there. This can be crucial for last-minute needs or emergencies. In-store is better for certain types of purchases that are difficult to make online like groceries, prescriptions, and made-to-order food.The experience of in-store shopping can also be enjoyable at times, especially for things like clothes, home goods, and hobbies. It's much more fun to browse through aisles of merchandise, try things on in dressing rooms, and get advice from knowledgeable sales associates. It's a more interactive experience compared to just clicking links on websites.Downsides of in-store shopping include less overall selection, higher prices, travel time and hassle, and having todeal with crowds and long checkout lines. The mall or shopping center may not have the specific item I want in stock and I have no choice but to settle for something else or go somewhere else entirely.It can also be exhausting having to drive all over town going from store to store, especially when also having to factor in gas, parking costs, and wasting time dealing with traffic. Then there are the chaos of holiday crowds, screaming children, dealing with rude staff or customers, and having to lug heavy bags all over the place.The Final VerdictSo which type of shopping is truly superior: online orin-store? In my opinion, there is no definitive answer - both options have unique pros and cons that make them better suited for different situations.For frequently purchased items that don't require much research like school supplies, snacks, toiletries, and household essentials, online shopping is likely the most convenient and affordable option. Using subscription services and setting up recurring orders saves even more time and hassle.However, for bigger, more expensive, or highly personal purchases, there is still a lot of value in being able to experience the item in person before buying. Things like laptops, smartphones, TVs, furniture, musical instruments, jewelry, and definitely clothes are categories where in-store shopping makes more sense to me. At least for the initial purchase - future replacements can probably be bought online once I know exactly what I want.My overall shopping strategy as a student is to take advantage of the benefits of both worlds. I buy all。
英语作文 网购的发明
英语作文网购的发明Online shopping is a revolutionary invention in the field of commerce. It has transformed the way people shop by providing convenience, accessibility, and a wide range of products at the click of a button. With the rise of e-commerce platforms such as Amazon, Alibaba, and eBay, consumers can now purchase goods from the comfort of their own homes without the need to visit physical stores.One of the key advantages of online shopping is the convenience it offers. Customers no longer have to travel to crowded malls or stores to buy products. Instead, they can simply browse through various websites, compare prices, read reviews, and make purchases with just a few clicks. This has made shopping quick and easy, saving consumers time and effort.In addition, online shopping provides greater accessibility to a wide range of products. With just an internet connection, consumers can access products from around the world that may not be available in their local stores. This has opened up opportunities for people to discover unique items, specialty goods, and niche products that cater to their specific needs and preferences.Furthermore, online shopping has also revolutionized the way businesses operate. Small and medium-sized enterprises can now reach a global audience through online platforms, expanding their market reach and increasing sales. This has leveled the playing field for businesses of all sizes, allowing them to compete in the digital marketplace.Despite its many benefits, online shopping also has its drawbacks. One of the main concerns is the issue of security and fraud. With the rise of online transactions, there is an increased risk of cybercrime such as identity theft, phishingscams, and credit card fraud. Consumers need to be cautious and vigilant when sharing their personal and financial information online to protect themselves from potential risks.In conclusion, online shopping has revolutionized the way people shop and conduct business. It offers convenience, accessibility, and a wide range of products to consumers around the world. While there are challenges such as security risks, the benefits of online shopping far outweigh the drawbacks. It is clear that e-commerce will continue toevolve and shape the future of commerce in the digital age.。
eBay起诉亚马逊的深思 ebay和亚马逊的区别
eBay 起诉亚马逊的深思ebay 和亚马逊的区别
10 月18 日，据华尔街日报报道，eBay 提起诉讼，指控亚马逊通过eBay 的内部信息系统在其市场上非法挖走卖家。
这起诉讼指控亚马逊在过去几年里“实施了一项渗透和利用eBay 内部成员电子邮件系统的计划”。
诉状称，数十名亚马逊在美国和海外的销售代表曾利用这一计划向亚马逊招募价值较高的eBay 卖家。
华尔街日报此前曾报道，eBay 向亚马逊发出了一封警告信，内容与此相同。
亚马逊的一名女发言人回应称，公司早些时候的声明说，正在对这些指控进行彻底调查。
eBay 是一个全球线上拍卖及购物网站。
作为网络购物的先驱，eBay 曾经。
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Comparison on visons and growth strategy
2011PA: Maria Chen, Roy Liu, Sandy Liang, Michael Lin
Copyright © 2011 The McGraw-Hill Companies, All Rights Reserved
Agenda
1. 2. 3. 4. BACKGROUND COMPARISON OF VISIONS GROWTH STRATEGY SUMMARY & FUTHER
BACKGROUND
• Are they competitors?
BACKGROUND
COMPARISON OF VISIONS
COMPARISON OF VISIONS
• eBay’s Strategy: Trading Community
COMPARISON OF VISIONS
eBay’s Strategy: Trading Community
• eBay sought to be the facilitator of exchanges between many individuals. eBay did not want to own the products being exchanged
• Amazon’s Strategy: Online Retailer
COMPARISON OF VISIONS
Amazon’s Strategy: Online Retailer
• a large company selling to individuals Bezos really wanted to “push product down people’s throats.”
COMPARISON OF VISIONS
Amazon wanted to control the transaction.
eBay wanted the transactions to emerge organically.
COMPARISON OF VISIONS
• The vision of Bezos at the initial stage was that of a dominant firm selling products to individual customers. • eBay’s approach was to create a bazaar where people bought and sold to one another.
GROWTH STRATEGY-Amazon
• started out as an online bookseller. • June 1998: Music • November 1998: DVD/video • July 1999: Toys and electronics • November 1999: Home improvement, software and video games
GROWTH STRATEGY-Amazon
New Products Lead to New Challenges • Forced to buy products from distributors • Selling at prices lower than what the manufacturer • Did not have a long-enough history
Service operations Catalogs2
• eBay Professional Services
– eBay Local Trading lead to low shipping rates.
• eBay Premier
– Fine art, antiques, fine wines and rare collectibles.
• eBay Live Auctions
– Consumers to participate in auctions.
GROWTH STRATEGY-Comparision
Amazon: growth must come first and profits can come later.
eBay: being profitable
GROWTH STRATEGY-eBay
Service operational
– Country-specific sites to overcome the legal and financial barriers prevent easy trading.
FURTHER
• Amazon permit personal store as eBay • Amazon provide the supply chain service called “FBA” • Amazon is now the biggest cloud service provider of the world • eBay build up many brand store directly from menufacturer • eBay China’s fail
SUMMARY
1. BACKGROUND 2. COMPARISON OF VISIONS
- Control VS Open
3. GROWTH STRATEGY
- Scale VS Profile
4. SUMMARY & FUTHER
Thank You!
GROWTH STRATEGY-Amazon
Diversification
• • • • Cross Selling Economies of Scale Forever Small Brand
GROWTH STRATEGY-Amazon
Initial Business: Books • Provided certain unique advantages to Amazon.
GROWTH STRATEGY-eBay
Focused as a service provider
• Purchase of , which is a fixed-price retailing operation. • Acquired Paypal, a leading provider of person-toperson payment services.
• eBay Motors
– Created a unique trading environment with services.
• eBay Stores
– Allow to create customized shopping destinations.
GROWTH STRATEGY-eBay