LEI3006DL Business Communication study guide 13-14(1)
跨文化商务沟通英文版第六版教学设计
跨文化商务沟通英文版第六版教学设计教学目标本课程旨在帮助学生了解跨文化商务沟通领域，掌握跨文化交流的基本概念，了解文化差异带来的影响，并学会应对跨文化沟通中的挑战。
教学大纲1.跨文化商务沟通基础概念–定义和基本概念–国际商务交流的三大挑战–跨文化商务沟通中的重要角色2.跨文化沟通中的文化差异–文化定义和分类–文化差异的定义和解释–跨文化交际中的文化障碍和判断力3.跨文化商务沟通的策略–意识到跨越国际界线所带来的沟通障碍–多样性的概念和重要性–建立跨文化关系和沟通桥梁的策略4.具体案例研究–美国文化对中国商人的影响–中国文化和审批过程对外国公司的影响–跨国公司中的文化冲突案例课程教材1.卡罗琳·伍德的《跨文化商务沟通》第六版（英文版）。
2.大量相关的文化差异案例研究材料。
教学方法1.授课、讲解和案例分析。
2.互动式学习和小组讨论。
3.学生的个人分组和尝试实践。
作业和考核1.每周阅读指定内容和材料。
2.独立完成个人或小组项目。
3.学期中期和末期的作业、笔试和小组项目展示。
课程效果本课程的学生将会了解到跨文化商务沟通的基本概念和相关挑战，了解文化差异的定义和解释，掌握应对跨文化沟通中的挑战的策略，并通过案例研究实践跨文化商务沟通技巧。
参考资料1.Carol Kinsey Goman. The Nonverbal Advantage: Secrets andScience of Body Language at Work. Berrett-Koehler Publishers,Inc. 2011.2.Peter F. Drucker. Management Challenges for the 21st Century.HarperBusiness. 1999.3.Edward T. Hall. Beyond Culture. Anchor Books. 1977.。
Intercultural Communication in The Business Contex 正式版
Intercultural Communication in TheBusiness Context313商英一班孙晓莹NO.11AbstractWith the acceleration of economic globalization, business contacts from different countries have become increasingly frequent. In the international business environment such frequent exchanges, communication and exchange is no longer a simple business but cultural exchanges and cultural collision, is a cross-cultural communication. This paper discusses the importance of intercultural communicative competence in international business environment, it cited several important aspects of cross-cultural business activities, the level of language communication, as well as to deal with cultural differences in business activities in several strategies.Key WordInternational Business Environment Intercultural Communication Cultural Differences1.IntroductionWith the emergence and increasing multinational sixties of last century, the process of economic globalization is accelerating, business contacts between different countries frequently, collision of different cultures have been fully reflected in business activities, so in the business world many business behavior is not just a business, but also exchange and dialogue on the cultural level, cross-cultural communication behavior in the business environment, which appeared in Intercultural Business communication. Therefore, understanding the cultural differences, for conduct successful business events, business cooperation between different countries,business negotiations is important.2.LiteratureSince business protocol involves forms of ceremony, etiquette, and a correct code of conduct, it is important to understand these rules in any business transaction. However, like most rules of behavior discussed in this book, business "rules" are culture bound .You can see a difference in intercultural "regulations" in something as simple as a popular bumper sticker in the United States, which reads "Rules Are for Fools" While this sticker may express the high value Americans place on individualism, independence, and difference, you will remember from Chapter 4 that this view is not one shared by all cultures , In fact, in most parts of world, culturally correct protocol is both expected respected. [1]Cross-cultural communication involves communication and cultural concepts. In a certain sense, "Communication is the culture" in the process of communication, culture is formed. The culture is the concept of an all-encompassing, "Generally speaking, culture that is people think, said, (verbal and nonverbal), which is the sum of the sense of cultural communication that is' people from different cultural backgrounds (Information Communication and information issued by the recipient) between 'different ethnic create its own unique culture, shaped by their own culture. " In the international business environment, business activities in different countries, different cultures inevitably penetrate into the factors that cultural differences will inevitably affect business behavior, "the most successful companies not only well versed in the world economy and global competitiveness, but also with international business effective communicative ability. " Thus, a successful enterprise should not only have excellent economic, technical and management level, but also to understand the cultural differences between countries and between different cultures in order to avoid misunderstandings due to cultural differences caused by the conflict in business activities, thereby successful intercultural business communication, to achieve the desired business goals.The nature of international business takes place in international economic exchanges. Economic exchanges aimed at the exchange of material and services, andexchange materials and services through interpersonal achieve, so the nature of international business activities to cross-cultural communication for the purpose of commercial activities between people, namely Intercultural Business Communication. Intercultural Business Communication is a cross-cultural communication ,cross-cultural communication behavior is reflected in the international business environment.3.AnalysisThe main factors leading to cross-cultural communication barriers are cultural differences. In many respects the values of different cultures, ways of thinking, behavior and so there are large or small differences, specific to the business areas, mainly reflected in the outlook for business management and cultural management personnel, personal appearance, business etiquette, business appointment, the gift of gifts , business negotiations, conversational taboos and policy, as well as the attitude of the business activities of women and other differences.3.1Attitude for Management and Administrative StaffDue to the particular meaning and definition of their own cultural backgrounds, they have different values and rules of conduct. Different cultural backgrounds business attitude to business management and administrative staff is not the same. Therefore, understanding this difference to the business activities and business management to understand his country to deal with its management staff is important. For example, in the United States and Germany, business management values are different. In the US, corporate fancy achievements and success, advocating hard work, pragmatism, optimism, Puritanism, weak of working relationships, equality of opportunity for working and acceptance of competition and individualism. The German management concepts are not very strong, which stems from their historically valued the professional skills and abilities. In their view highly skilled German workers did not need managers to motivate them.In China, business is more different from the values of the two Chinese companies re kinship, relationships, respect for elders and class relations. Such values are bound to have significant management collectivism features.3.2Personal AppearanceAs we know, the United States is an informal culture. This informality is reflected by policy of “casual Friday”, which many U.S. organizations use to promote a relaxed dress code among employees. The “dot-com” organizations in Silicon Valley are noted for their very informal dress code, and young entrepreneurs can often be seen conducting business in polo shirts and jeans. On many college and university campuses, you can find professors who dress like their students. Other cultures are more formal, and this attitude of formality extends to people’s personal appearance, especially in business interactions. In Japan, for example, a black suit is the standard uniform of most Japanese corporate employees. Dress that differentiates an individual from the majority is not readily accepted. Even though the younger generation of Japanese has started to wear more color and different styles, conservative clothes are still the norm among upper-level managers and executives. German businessmen and businesswomen also dress conservatively; dark suits and white shirts are standard attire.Mexico is yet another country where appropriate dress is part of the business setting. In fact, success in much of Mexico is tied to appearance. Kras speaks to this cultural consideration when she writes: Good clothes and careful grooming are expected of anyone in a managerial position. Most executives dress with sameold-world formality that characterizes their manners. They know its important in maintaining the respect of their subordinates. They likewise expect their staff to be well dressed and well groomed, certainly, at the senior level.Just as Japan, in most Asian countries business executives dress fashionably and expect their counterparts to embody this same aura of success. As Schmidt and his associates note,” Professional attire is essential for formal business gatherings in Asian countries.” Western businesswomen working in Islamic nations, or with Muslim counterparts, should dress conservatively and modestly with a high neckline, sleeves extending below the elbow, and hemlines past the knees. Pants and pantsuits should not be worn. It is easy to imagine the consequences if a businessperson from the Unite States, dressed in slacks and a brightly colored polo shirt, arrived at ameeting with his or her German counterparts, who were wearing dark suits and ties. In this instance, the first impression would probably be less than positive.3.3Business etiquetteWhen enterprises in different cultural backgrounds deal with business, properly business etiquette is essential. You can say some necessary business etiquette is to start different cultural backgrounds enterprises to establish trade relations, even between enterprises determine whether to establish good trade relations and lay the foundation for further business. Here it is described several important business etiquette at the beginning of the establishment of trade relations.3.3.(1)ReservationIn the international business environment, the initial arrangements with other countries, contracting and business appointments include phone calls, the use of intermediaries and other details. Different cultural backgrounds business at time of booking and the initial contract arrangements vary, such as how long before the formal signing met with the most appropriate business-related personnel, we must consider other corporate cultures. For example, in Mexico and many other Latin American countries, companies generally one month in advance email or phone to make an appointment, and then have contact once a week before signing. And build relationships with other companies in China before, during business investment is very important. When companies trade with China, with local government officials to make an appointment enterprises, recognizing the import staff, buyers and agents and joint venture partners, will contribute to further business dealings. This is important because the Chinese culture relations, heavy exchanges.3.3.(2)greetingGreeting is after the appointment. And say hello to the host country to observe the etiquette is particularly important. Americans tend to greet such as informal and friendly manner. In the United States, both men and women have when they meet and farewell handshake, even among men and women, a hug or a familiar face among women kiss each other is desirable. They often address him by another name, but except for formal occasions or elders. In Saudi Arabia, it is much more intimatemeeting - only to receive frequent thin, but also endless; but also between men often hug each other, kiss on the cheek.In Germany, handshake very formal and accompanied by almost imperceptible bow, unless the owner is very understanding, other contact, such as hugging and kissing cheeks are discouraged. In Germany gifts, for gifts is appropriate, the packaging is fine to pay special attention, is designed to send Valentine's roses, never can be sent easily, Germans like to be invited to picnic, but the owner needs to do before departure meticulous and thoughtful arrangements. Australia has nose-rubbing, and touch, the more the better explain the relationship. Australians are accustomed to shake hands meet, but do not shake hands between some woman, his girlfriend meet often kiss each other's face. In Italy, handshake is important in business activities represents a very formal respect.In the Netherlands, most people used to eat raw, cold food. Avoid sending food gifts and gift wrap to paper products. Dutch people to a guest, not overly attentive hostess. When men and women above the stairs, their courtesy exactly the opposite in most countries: the former men's, women in the post.Visible, etiquette of different cultures is so different, so you want to host a meeting of etiquette have a deep knowledge and understanding before the meeting, will be avoided in the actual meeting to embarrassment because of cultural differences and misunderstandings.3.3.(3)Gift-givingFor business dealings during the gift of gifts, due to cultural differences, different countries have different business etiquette. Most Americans will be in the business environment gift gifts as a form of bribery, while in many other cultures, gift-giving is a part of business etiquette is unusual, but in the. Thus, in the business environment, not only to understand each other enterprises for gift giving opinions and attitudes, but also understand the gift-giving relevant information, such as, when gift-giving, and what kind of gift is appropriate and so on.In ChinaIn China, business gift is regarded as friendship, trust, signs of cooperation. In the choice of gift, generally the best selection with distinct cultural characteristics,prominent company logo, the value should not be too expensive gifts. Generally, table accessories like jewelry, kitchenware, with paintings, home furnishings, books, lamps, whiskey, computers, watches, telephones, stamps, flowers and food are good gift choice. But to avoid sending foreign currency, cheese, green hat, and sharp things such as knives, scissors, watches, handkerchiefs, umbrellas, or flowers, etc. How graciously received gifts, such as whether the front of the giver of the gift face open, whether rebate equal to the value of the gift, but also because culture only. In China, the owner usually does not face opening the guests a gift. Accepting gifts should be received with both hands and said he was willing to accept. And foreign difference is that when China refused to receive a gift usually two or three times before they agree to accept the post, this does not seem that they are greedy. In China also want to give gifts of reciprocity. Feedback should pay attention to when the best back something of equal value.In AmericaIn the United States, lavish luxury is not allowed. In 1905, President Eisenhower men Sherman Adams say expensive but had accepted an alpaca coat off and notorious. American business people at Giving or receiving gifts really know how to control. And, Internal Revenue Service regulations gift must be controlled within twenty-five US dollars atmosphere, beyond this limit will be charged. At gift-giving time to write the name of your company, after all, to let each other knows who the gift giver. No need to gift wrap. You should open a gift in front of the giver. And verbally express your love and appreciation for the gift. Typically he wrote a note to express gratitude to the donor after receiving a gift, a gift for each other unless the company's trademark or advertisements. If a gift is a basket of fruit or a box of candy to face open and shared with the staff in the company colleagues, and if you do not open the gift to take home to the children and their families is considered very rude to eat and taste.In JapanIn Japan, gift-giving is a system, a way of expression is respected. Also it is seen as part of the business activities. July 15 and December for the Japanese is gift-givingseason. Companies give customers gifts to express their future and the past appreciation of the company's patronage. Similarly, the company will give employees a certain bonus for encouragement. Japan, unlike some countries leave to employeesin return, they are usually gifts. The company will also visit the gift in the business. Some unwritten etiquette virtually defines the modest gift or not. Be sure to consider the issue of class gift-giving, you should be very clear what kind of gift to give subordinates for which suitable to give the boss a gift. In Japan, such as the import of spirits, high-quality consumer goods, well-designed goods are relatively popular gift. In addition, music tapes and CD, etc. are also good choices. What is important to send a gift, from what place to buy gifts is also very important. From expensive stores and small shops adjacent to prestigious gift to buy is not the same meaning. Ginza to buy gifts also carries prestige atmosphere. Although Japanese prices mean more intense, but more people are increasingly inclined to discount or a gift. The Japanese are gracious and elegant, they are seen as an art gifts. Gift packaging and gift-giving ritual, in their view with the gift itself is equally important.3.5NegotiationBecause different countries and nation has its unique cultural background, people from different cultures in various aspects of language style, ways of thinking, behavior, also showed their culture. In cross-cultural business negotiations, foreign enterprises in the rhythm of negotiations, negotiations and other aspects of style are very different.Language differences, facial expressions and AC frequencyIn business negotiations, negotiators’language differences usually resolved by the translator, more subtle way of language are often issued in the case of the unconscious rather than the negotiators, is often misunderstood signals (Japanese businessman positive interactions and cautious style, Brazil, French businessman of denial and casual style)Communication and customsInternational Business Negotiation often interspersed at social events (tea, coffee, dinner, etc.), which greatly influenced the next activity cultural factors. When theGermans defend a suit and courtesy; French art, history, food taste; the kind invitation of the Finnish steam bath; Australians tavern casual kind; South Americans to a dark suit and a small gift preference; Middle East businessman friendship comes first and indifference of time; the Nordic sense of distance and Americans, both for the guests wait situation is very normal and so on.Differences in the concept of timeUse single time: emphasize speed dedicated and specialized. North American, Swiss, Germans and Scandinavians have such characteristics. No punctuality is a very serious problem.Use a variety of time: a moment to emphasize multi-purpose, the Middle East and Latin American culture with such characteristics. This room is related to the establishment and to intentionally try to figure out the implication relations, a sense of people's time, more relaxed time, late, postponement is insignificant.Decision differenceAsians prefer the image of thinking, the Anglo-American cultural preference for abstract thinking. Eastern cultural preferences comprehensive thinking, and American cultural preferences analytical thinking. Oriental culture unified in, theAnglo-American cultural emphasis on the opposition. Based on the objective existence of differences in thinking, negotiators from different cultures exhibit differences in decision-making, and conflict stroke order and overall decision-making methods between methods.The degree and manner of government’s involvement in international business.3.6Conversational taboosAs you know from personal experience, meeting another person ,whether for business or pleasure, unusually involves some “small talk ”and socializing as a way of getting to know one another. However, the choice of topics employed in that early conversation must follow cultural rules. Observation of those rules demands that you learn what topics are acceptable to discuss in host culture, and what subjects are taboo. For Americans, Chaney and Martin point out that “the most popular topic of small talk seems to be weather or comments on some aspect of the physical surroundings,such as the arrangement of the meeting room or some aspect of the building.” As the conversation continues, Americans, because they are uncomfortable with silence, curious, and believe in gathering information about their counterpart, might ask personal questions of other person. For Americans businesspersons, personal questions are not actually considered taboo in business context. Hence, you night hear the most well intentioned American ask questions such as “What do you do?””How long have you been with you company? ””Do you have a family?” All of these topics are considered too personal in most cultures.While most cultural taboo topics are apparent, let us offer a few examples, in much of the world, you should not bring up topics related to politics, Schmidt and his colleagues offer a specific case when they note: Although people in the United States frequently argue politics, doing so with a Chilean, an Argentine or a Venezuelan may create an uncomfortable situation because of unpleasant past or current events in their countries’ memory. Discussing sensitive social issues, especially those related to religion and ethnic groups, should be avoided.A few more examples will help clarify our point about taboo topics. While in the United States, it would be very common to ask your counterpart, “How is your family?” Such a question in Saudi Arabia would be highly inappropriate, and with regard to South Africa, Martin and Chaney say that you should “avoid asking personal questions, such as a person’s marital status; also avoid discussions of ethnic differences or politics.”We conclude by alerting you to the danger of telling a joke. Humor does not travel well across cultures, because there are vast differences as to what a culture defines as humorous. In the United States women, the elderly, and people in power (politicians) are often the target of jokes. In many cultures, poking fun at these three groups is not considered humorous. Irony is common in the United States, but it is not usually understood in Japan.3.7Some countries intercourse tabooUnited StatesAmericans interpersonal context, has the following four main features:First, the easy-going friendly, accessibleSecond, warm and cheerful, sloppyThird, the subtlety is not deep, like humorFourth, self-esteem, ambition heavyBrazilIn terms of the Brazilian national character the attitude demonstrated by two characteristics. On the one hand, Brazilians like to go straight, say what. On the other hand, Brazilians in interpersonal relationships are most lively, humorous, fun-loving. Currently, Brazilians in social situations often hug or a meeting earlier understanding. Only a very formal event, they did shake hands for the ceremony. In addition, there is some unique Brazilian etiquette. First make a first ceremony, and the second, veneer ceremony, the three bathing ritual.South Eli shook his head: in India, Pakistan, Bangladesh, Nepal, Sri Lanka and other countries, when people interaction, often politely shook his head. Respect their table manners are: shaking his head to the left then agreed, respect and recognition; nod said they did not agree. This is precisely on the contrary with China's "not nods his head count.”.VietnamVietnamese during social occasions to meet with the guests, accustomed Baoquan Zuo Yi. Vietnam Buddhist people and guests to meet, row traditional Namaste (hands clasped together lip or forehead, was overdone ghosts).Vietnamese taboo others pat his shoulder or shouted, pointing his solemn feast, which is considered impolite behavior. Referring to things they chance their feet, or the feet of the others, that this is an insult to people belonging to some action. They taboo others not touch him or his child's head. Southern Khmer avoids to use left hand salute, eating, delivery thereof and Receiving. Because they see the left hand is dirty and lowly.German1German conservative and closed, when we say new to a company or a person, you want to keep the distance, keeping distance is not alienated, business can not alienate,but that we maintain a safe distance from each. Germans like to observe carefully, if it is confirmed that you are the right partner, and you will really intercourse.I, for example, if a German customer visits you, avoid big show, so rather small not big, not to fan rather simple. You can also ask the other party in advance so good, so good.2 who can not personally visit the client's company, I suggest the best marketing tool to send in material and product samples, is also a way to participate in the exhibition, but the cost of time is very powerful, it may not suitable for small companies. I said before, Germany is relatively closed, the performance in all aspects, he does not like to accept a variety of open inquiry, such as telemarketing. Add, do not know if the company made mass MAIL sell their products, this is illegal in Germany, you can send print product information to potential customers there, the phone can, but send advertising MAIL is illegal, the other party may a lawyer to sue you.3 In the exchanges, or discussion stage business, language taboo uncertainty. Because we are fighting for the best interests of, so I do not want to start to put some information out of cards, but with the German exchange, especially in the business, we must achieve to lay a draft, so back to the accurate, such as the performance of their products, index delivery time, price. If you can not determine just say, businessmen very sensitive, a little language of uncertainty can lead to doubts about the other side of the transaction itself.4 timetable to develop a detailed timetable must fulfill.4.ConclusionThe key to effective cross-cultural business communication is to understand cultural differences in various countries, when corporation cultures is under different operation mode, management styles, and business activities, business etiquette is different. When enterprises of different cultural backgrounds seek cooperation, understanding their cultural identity and their national and cultural differences, to establish business relations between enterprises to further business dealings have a positive impact. Business people, especially business managers understand their own different cultures at the same time, in the formulation of business developmentstrategy to be the development of intercultural business communication ability of enterprises associated personnel as an important component, thereby enhancing international business the ability to communicate and exchange, for enterprises to establish a good image in business activities, establishing extensive business foundation. In short, in today's era of economic globalization, multiculturalism and common development, to understand the differences between different cultures, in reality, the process of communication, especially in cross-cultural understanding in business communication, adapt to his country's culture, for business success is to critical.Reference［1］Larry A. Samovar Richard E. Porter Edwin R. McDanielCROSS=CULTURAL COMMUUNICATION Seventh Edition [M] 北京：北京大学出版社，2012［2］胡文仲.跨文化交际学概论［M］.北京：外语教学与研究出版社，1999. ［3］贾玉新.跨文化交际学［M］.上海：上海外语教育出版社，2002.［4］Samovar，munication Between Cultures［M］.Beijing：Foreign Language Teaching an Research Press，2000.[5]Varner Iris, amer Linda.Intercultural Communication in the Global Workplace［M］. Shanghai：Shanghai Foreign Language Education Press，2006.[6]宋贤卓. 商务谈判[M].科学出版社,2004.[7]杨俊一.中西文化模式的价值冲突与整合[D].社会转型与价值观研讨会论文专辑,2000.[8]李素真,吕鹏.中西文化差异对国际商务谈判的影响[J].中国电力教育,2008,(23)。
布鲁内尔大学预科信息
近年来，去英国留学的人越来越多。
立思辰留学360表示，英国教育制度历经数百年的发展，以高水准的教学质量而名扬四海。
且英国作为现代大学的发源地，世界最古老大学坐落的地方，素以高水平的教育和严谨的学风为特色。
立思辰留学360分析到，布鲁内尔大学（Brunel University）伦敦商业技术学院(LIBT)为国际学生开设了广泛的硕士预科课程，以实现学生顺利达到相应的硕士课程的要求，并升读该硕士课程。
LIBT开设的硕士预科课程时间灵活，在4 月(安排实习)与 6 月(含 10 周拓展课程)都有开设，且只需3——6个月时间就可完成课程。
涉及的课程包括：
市场营销理学硕士
国际商务理学硕士
管理学理学硕士
人力资源管理理学硕士
人力资源与雇佣关系理学硕士
应用企业品牌管理理学硕士
全球供应链管理理学硕士
工商管理硕士
信息系统管理理学硕士
商务系统集成(SAP 技术)理学硕士
请同学们注意，其中应用企业品牌管理理学硕士的申请人需拥有两年营销、品牌管理或销售工作经验;工商管理硕士的申请人需拥有三年研究生专业经验。
LIBT 是一所现代化和充满活力的学院，提供高质量的教学课程，可以使学生在优质的学习环境中得到最大的收获。
学院位于布鲁内尔( Brunel)大学伦敦城西的欧克斯桥的校园内。
学院提供高素质的课程安排和优良的学习环境，从而鼓励学生在他们的学习中获得最优异的成绩。
学院的师资都是经由布鲁内尔大学的教师培训，具有极丰富的教学经验。
LIBT 的全体教师都拥有相当丰富的国际学生教育经验，并且绝对保证所有的学生都有机会最大限度的发挥他们的潜能并尽可能的达到一个最优良的成绩。
Business Communication Chapter2
Business Communication, 6E Thomson/South Western ©2005
Student Learning Objectives
• Identify words that your receiver(s) will understand and that will elicit the intended response. • Discuss the elements needed for clear, concise, and effective sentences. • Develop clear, concise, logical, coherent, and effective paragraphs. • Use available alternatives to assure unbiased language in business messages. • Apply your own composing style to personalize your messages.
strong nouns & verbs the war rages on he plunged into the waves strong adjectives & adverbs the contract expires in 5 years 50 people attended the reception
3. e.g. negative words accuse disaster complaint failed
regret trouble
angry disapprove
多模态教学模式在外贸英语函电课程中的研究与实践
多模态教学模式在外贸英语函电课程中的研究与实践作者：王宇涯来源：《校园英语·月末》2020年第09期【摘要】随着信息化技术的发展，外贸英语函电的内容和写作方式与时俱进，教学内容需要及时更新，传统的教学模式也亟需改革。
多模态理论革新了教育的理念，本文通过外贸英语函电课程多模态教学模式的实践研究，从多模态教学内容、多模态教学手段、多模态互动、多模态教学评估几方面探讨如何构建多模态教学模式。
【关键词】多模态;教学模式;外贸英语函电【作者简介】王宇涯（1978.05-），女，汉族，四川眉山人，江阴职业技术学院国际商贸系，讲师，硕士，研究方向：商务英语、翻译。
【基金项目】该文系院级教改课题“多模态教学模式在《外贸英语函电》课程教学中的研究与实践”（项目编号：2018-JG-GM-02）的研究成果。
外贸英语函电课程是高职高专商务英语专业培养学生职业能力的核心课程之一，是专业性和综合性较强的实用性课程。
外贸英语函电教师在教学中应该以学生发展为本，为学生进入复杂的商务工作领域奠定基础。
随着信息化技术的发展，外贸英语函电的内容和写作方式与时俱进，教学内容需要及时更新，传统的教学模式也亟需改革。
多模态理论革新了教育的理念，外贸英语函电课程教学模式引入多模态与信息技术，让学生更深入体会外贸英语环境，进而增强学习的积极性和主动性，提高商务英语写作和沟通能力。
一、多模态理论国内外研究现状多模态理论的基础来自Halliday 创立的系统功能语言学，即英语多模态化理论是建立在系统功能语言学中“语言是社会一类符号”的概念基础之上的，同时也保有了“语言是社会符号与意义”的价值观点。
其后，语言学家Kress & Van Leeuwen（1996）提出多模态是几种符号模态的同时使用，也是人与人、人与机器之间在一些媒介的作用下交流信息的模式或方式。
多模态教学模式理论于 1996 年由 New London Group（新伦敦小组）首次提出，旨在利用多种渠道和手段调动学生的学习兴趣。
The Importance of Business Communication
天津外国语大学国际商学院本科生课程论文课程名称：实用英语写作论文题目： The Importance of Business Communication 姓名：学号：专业：财务管理年级：2013级班级：任课教师：2016 年 12月The Importance of Business CommunicationCommunication is an aid used in everyday life . In the business world, good communication is important for the daily operation of the company, but can also affect sales and profitability.It is essential to managing and working in a productive and efficient workplace. An expert on business, the former dean of Harvard's Business School, Robert Kent, stated that, “In business, communication is everything.” Since communication can be both verbal and written, focus on fine tuning all types for peak performance in your business.Without good business communication, the internal and external structure of a business can face numerous challenges that can ultimately lead to its demise.Business and technology are all dependent on effective communication. Without effective communication there is confusion, dissatisfaction and misunderstandings. In order to operate a business appropriately, one must understand the basics of business communication and its essential role in creating success. Business communication is any form of communication, verbal or nonverbal, that is used to relay a message, promote a product or service or share information.Good communication among and between employees and managers greatly increases productivity. Rather than wasting time on clearing up confusions caused by a breakdown in communication, workers can spend time on their job duties. Additionally, good communication allows employees to feel clear on what their assignments are. This results in confidence in their work and getting the desired results more quickly and efficiently. Employees are also less likely to make mistakes when communication is promoted in business.。
电子科技大学 美国韦伯斯特大学合作工商管理硕士( )项目
电子科技大学—美国韦伯斯特大学合作工商管理硕士（IMBA ）项目课程简介一、IMBA 项目课程设置 课程类别 课程名称承担授课单位专业基础课（4 门） International Business （国际商务）电子科技大学 Accounting ，Theory & Practice (会计学基础)Fundamental of Economics (经济学基础)E‐Commerce (电子商务)专业核心课（9 门） Marketing Management (营销管理)韦伯斯特大学 Finance Management （基础财务）Organizational Behavior （组织行为学）Advanced Corporate Finance （公司高级财务）Applied Business Statistics （应用商务统计学）Operations and Project Management （运作与项目管理）Managerial Accounting （管理会计学）Managerial Economics （管理经济学）Strategy and Competition （战略管理）专业选修课*（3 门） Human Resource Management (人力资源管理)韦伯斯特大学 Business Research Methods （商务调研方法）International Business Law （国际商法）Product & Service Development （产品与服务开发）Promotion & Marketing Communication （促销管理）Investment （投资学）Logistics and Supply Chain Management （物流与供应链管理）International Negotiation Skills （国际商务谈判技巧）Decision Support System （决策支持系统） 二、课程内容简介（一）专业基础课（电子科技大学开设、讲授）1，课程名称：国际商务; 英文名称： International Business课程代码：INTB 5000任课教师：傅文豪/唐琪/李耀,类别：专业基础课 性 质：研究生课程课堂学时： 32 课时总学分：3 学分培养目标：首先，使参加学习的学生，了解和掌握基本、完整的国际商务知识。
商务英语信函国内外研究现状
商务英语信函国内外研究现状**Abstract**This article delves into the current research status of business English correspondence both domestically and internationally. It highlights the varying approaches, methodologies, and cultural nuances that influence the language and tone employed in such correspondences. By comparing and contrasting these differences, the article aims to provide a comprehensive understanding of the evolving nature of business English correspondence and its importance in global communication.**I. Introduction**In the era of globalization, business English correspondence has emerged as a crucial aspect of cross-cultural communication. It serves as a bridge between organizations, facilitating the exchange of ideas, information, and agreements. Given its significance, the study of business English correspondence has attracted widespread attention from scholars and practitioners alike. This article explores the current research trends andperspectives in this field, focusing on both domestic and international perspectives.**II. Domestic Research Status**In China, the study of business English correspondence has been gaining momentum in recent years. Researchers have focused on analyzing the linguistic features, cultural implications, and practical applications of such correspondences. The emphasis is placed on the appropriateness, politeness, and clarity of language used, reflecting the importance of maintaining professionalism and etiquette in business communications.Moreover, there has been a growing interest in exploring the role of technology in shaping the format and content of business English correspondences. The advent of electronic communication tools like email and instant messaging has transformed the way businesses communicate, necessitating the adaptation of language and style to suit these new mediums.**III. International Research Status**Internationally, the study of business English correspondence is more diversified and interdisciplinary. Researchers draw from a wide range of fields, including linguistics, business communication, and cultural studies, to examine the nuances of business correspondences across different cultures and contexts.A key focus of international research is on the influence of cultural factors on the language and tone of business correspondences. Different cultures have distinct communication norms and expectations, which affect the way businesses communicate with each other. For instance, some cultures may prefer a more direct and concise style, while others may value a more indirect and polite approach. Understanding these cultural differences is crucial for effective cross-cultural business communication.**IV. Comparative Analysis**Comparing the domestic and international research statuses, it becomes evident that there are bothsimilarities and differences. Both approaches emphasize the importance of linguistic accuracy, clarity, and appropriateness in business English correspondences.However, the international perspective tends to be more diverse and interdisciplinary, drawing from a wider range of theoretical frameworks and methodologies.Moreover, the international research community places a stronger emphasis on the cultural dimensions of business communication. This reflects the increasing globalization of business and the need for organizations to adapt their communication strategies to suit different cultural contexts.**V. Challenges and Future Directions**Despite the progress made in the study of business English correspondence, several challenges remain. One major challenge is the rapidly evolving nature of business communication, which necessitates constant updating and refinement of research findings. Additionally, the increasing use of technology in business communication poses new challenges in terms of language adaptation and style.Future research in this field should focus on addressing these challenges and exploring new areas of inquiry. For instance, there is a need for more in-depthstudies on the impact of technology on business English correspondences, particularly in terms of language use and communication effectiveness. Moreover, there is scope for exploring the intersection of business English with other fields, such as marketing, human resources, and international relations, to provide a more comprehensive understanding of its role in modern business practices.**VI. Conclusion**In conclusion, the study of business English correspondence has undergone significant advancements both domestically and internationally. However, given the dynamic nature of business communication and the evolving technological landscape, there is a need for continued research and exploration in this field. By bridging the gap between cultural differences and understanding the nuances of business English correspondences, researchers can contribute to the development of more effective andefficient cross-cultural business communication strategies. **商务英语信函国内外研究现状****摘要**本文深入探讨了商务英语信函在国内外的研究现状，着重强调了不同方法、理论框架以及文化细微差别对信函语言和语气的影响。
商务英语国外研究综述
商务英语国外研究综述English:In recent years, there has been a significant increase in research on Business English in foreign contexts. Scholars have explored various aspects of Business English, including its teaching methods, curriculum design, assessment techniques, and the integration of technology. One prominent area of research is the effectiveness of different pedagogical approaches in teaching Business English, with studies examining the efficacy of communicative, task-based, and content-based instruction. Additionally, researchers have investigated the role of cultural awareness in Business English teaching and learning, highlighting the importance of intercultural competence for successful communication in international business contexts. Moreover, there is a growing interest in the use of technology-enhanced learning tools and online platforms for Business English education, with studies examining the effectiveness of virtual simulations, online collaboration tools, and multimedia resources in enhancing language learning outcomes. Furthermore, research on Business English has also focused on the development of specialized language skills, such as negotiation, presentation, andemail writing, to meet the specific communication needs of professionals in various industries. Overall, the growing body of research on Business English in foreign contexts reflects the increasing recognition of the importance of English language proficiency for global business communication and the need for innovative approaches to teaching and learning in this field.中文翻译:近年来，国外商务英语研究呈现显著增长。
《电子商务导论》双语教学实践探讨
关 键 词 ：电子 商 务 导 论 ；双 语 教 学 ； 教 学 改 革
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堂讨论 。 教 师 在 授 课 之 前 仔 细 阅读 原 版 教 材 ， 在 保 持 教 学 重 点 核 心 内容 基 础 上 ．对 学 生 不 是 很 熟 悉 的 国外 案
★基 金 项 目： 国 家 自然 科 学 基 金 项 目（ Ｎｏ ． ６ １ ２ ６ ２ ０ ０ ４ ） 、 广 西 自然 科 学基 金 项 目（ Ｎｏ ． ２ ０ １ ２ Ｇ ｘＮＳ Ｆ Ｃ Ａ ０ ５ ３ ０ １ ０ ） 、 广 西研 究 生教 育 创 新 计 划 资助 项 目（ Ｎｏ ． Ｊ Ｇ Ｙ２ ０ １ ３ ０ ２ ２ ） 、 ２ ０ １ ３年 度 广 西 高 等教 育教 学 改 革 工 程 项 目（ Ｎｏ ． ２ ０ １ ３ Ｊ Ｇ Ｂ１ ２ １ ）
BusinessCommunication_PDF
BusinessCommunication_PDF Noon SalonBusiness Communication Presented by Zoe ZhouLayoutMarginHeader and Footer eg. company logoFontFont sizeLine SpacingAlignmentSpelling mistakes Emphasis, such as –underline–Italic–bold–different color ?The SalutationThe MessageThe Complimentary Close The SignatureOther Misc.–Subject Headings–References–“For the attention of …”–Enclosures–The 2nd pageClearnessSay it in plain(平常), simple(简单),straight-forward(直接)wordsConciseness Write short sentences rather than long one Paragraphing Sacrifice conciseness if it conflicts with courtesy CourtesyPromptnessDiplomacy and tactThe “you”attitude Message EssentialsFormal or Informal ?3W StructureWhy do you write the letterWhat’s the detailed reasonWhat do you expect your reader to do3W StructureExampleI am replying to your letter of April 15 asking us to clear our March payment.I apologize for not settling the account sooner which is caused by the unfortunate disease of Mrs. Lee, our accountant. We were not able to settle any of our outstanding balance during that period.Please find the enclosed copy of check for 1,000,000 dollars and inform us the receipt.Clearness and ConcisenessWe would like to know whether you would allow us to extend the time of shipment for twenty days. And if you would be so kind as to allow us to do so, kindly give us your reply by fax without delay.Please reply by fax immediately if you will allow us to delay the shipment until April 21.With reference to your request for an extension on your note under date of March 20, we have considered the matter carefully and are pleased to tell you that we will be willing to allow you an additional 90 days to make payment on your note.We are pleased to allow you an additional 90 days to pay your note dated March 20 with considering your request. Clearness and Conciseness SeparationRegardless of this seniority, all employees who hope to be promoted will continue their education either by enrolling in the special courses to be offered by the ABC company, scheduled to be given all the next eight Saturdays beginning on January 24 or by taking approved correspondence courses selected from a list available in the Staff Development office. Regardless of this seniority, all employees who hope to be prompted will continue their education in 2 ways:by enrolling in the special courses to be offered ……, or by taking approved correspondence courses selected ……Clearness and Conciseness CombinationWe have received your samples you sent to us on Nov 20. Thank you very much. That’s just what can fulfill our order plan. So we are pleased to place an order. And we have enclosed our order sheet with this letter.Thank you for your samples you sent to us on November 20. We are pleased to place an order as specified on the enclosed order sheet.Re your letter of the 21st Jun, in connection with our account, we are remitting our check herewith, as per your request, in the amount of $100.00.As requested in your letter of the 21st June, we are enclosing our check for $100.00.Clearness and Conciseness ReplacementIn the sense of his speech he talked on the question of securities.During his speech he talked about securities.During the proceeding year, the company was able to accelerate productive operations.Last year,the company was able to accelerate productive operations.We will endeavor to utilize this kind of computer on approximately March 15, so we place this order of 100 sets. We will try to use this kind of computer on about March 15, so we place this order of 100 sets.Clearness and Conciseness Replacement –cont’dWe have made shipment of your order No. 632.We have shipped your order No. 632.He put forward the suggestion that she draft the document. He suggested that she draft the document.Clearness and Conciseness Remove RedundancyWe have begun to export our machinesto the foreign countries.Samples will be sent and offers will bemade upon receipt of your specificenquires.Clearness and ConcisenessAvoid JargonSGS, as a 3rd party CB executed the EMS stage 2 audit in April 2006, and issued cert in the next month to the company you enquired. However, the company didn’t pass the surveillance in this May.The certificate you presented is issued by SGS, as a 3rd party certification body, last year. The company, as shown on the certificate, did pass the audit against ISO 14001:2004, which is an international standard for environmental management system. However, the 3-year certificate validity is subject to the satisfactory system maintenance, which could be verified through a yearly, what we called, surveillance audit.Unfortunately, we found major non-compliances during the surveillance in this May. Therefore, we cannot testify the validity of this certificate until it shows its acceptable corrective actions before 27 July 2007. You could further refer to the result from us after it.Clearness and Conciseness Be careful of AbbreviationPLS ETDTKS ETAATTN APPROXam INVpm ASAPA/M Encl.CourtesyExampleWe need the statement by the end of next week.Could you send us the statement by the end of next week?I was told that you cleared up the dealer’s price difficulty. Thank you for clearing up the dealer’s price difficulty.CourtesyYou can also use:Please instruct …We are pleased to say …We appreciate your …May I …I am glad to …It is really nice of you to …I am sorry that we …I had hoped that a favorable consideration on your request could be possible.We are patiently waiting to hear from you.CourtesyAvoid using “negative”wordsThe office is closed after four o’clock.The office is open until four o’clock.We make no refunds after the 3-month guarantee has run out. We can only make refunds during the 3-month guarantee period.We must tell you that we refuse your proposal. Unfortunately, we cannot accept your proposal.CourtesyThe “you”attitudeFrom now on, we plan to keep the drive-up window open until 6 pm each work day evening.You can now cash checks or make deposits at our drive-up window until as late as 6 o’clock each workday evening.The enclosed pamphlet covers the accounting profession. The enclosed pamphlet will help you decide about the accounting profession.The shirt costs $14 and can be sold for $15.You can sell the $14 shirt for $15 and make a $1 profit on each.CourtesyThe “you”attitude in refuseWe cannot comply with your request to use our office personnel on your project, for it would cost us more than we can afford. As a business manager well acquainted with the need for close economy in all phases of office operation, you will understand why we must limit our personnel to work in our office.We do not permit outside groups to use our equipment except on a cash rental basis.You are welcome to rent our equipment.Frequent MistakesNo good layoutLack of subject (difficult to trace)No salutation, no closeFrequent use of exclamatory mark (!)“Ch-english”。
国际商务英语的认识与实践应用
国际商务英语的认识与实践应用In the dynamic realm of international business, English has emerged as the lingua franca, bridging cultural and linguistic gaps. It is the key to effective communication and negotiation, facilitating deals that span continents.Understanding the nuances of Business English is crucial for success in the global marketplace. It involves not onlythe mastery of vocabulary and grammar but also the ability to interpret and convey complex ideas with clarity and precision.Practical application of International Business English goes beyond the classroom. It's about engaging in real-world scenarios, such as drafting contracts, presenting proposals, and liaising with international partners. Each interaction requires a deep understanding of both the language and the underlying business etiquette.To excel, one must be adept at adapting language to different business contexts, from formal correspondence to informal meetings. The ability to switch between theseregisters is as important as the language skills themselves.Continuous learning and practice are essential. Keepingup with the latest business trends and jargon is a must for staying relevant in the fast-paced world of international commerce.Cultural awareness is another critical aspect of International Business English. Being sensitive to the cultural implications of language use can prevent misunderstandings and foster stronger business relationships.In conclusion, the mastery of International Business English is a multifaceted endeavor that encompasseslinguistic proficiency, cultural competence, and practical application. It is the cornerstone for professionals navigating the complexities of global trade.。
商业信息系统专业复核应用经济学
商业信息系统专业复核应用经济学下载提示：该文档是本店铺精心编制而成的，希望大家下载后，能够帮助大家解决实际问题。
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BUSINESSCOMMUNICATION
Course Code CEF Code Programme Title 課程名稱39170024C00195-1CERTIFICATE PROGRAMME INBUSINESS COMMUNICATION商業英語傳意證書課程39160024C00196-A CERTIFICATE PROGRAMME INENGLISH COMMUNICATION SKILLSFOR THE OFFICE辦公室英語傳意技巧證書課程39140024C00197-8CERTIFICATE PROGRAMME INENGLISH SPEAKING SKILLS FOR THEWORKPLACE在職英語會話技巧證書課程39150024C00198-6CERTIFICATE PROGRAMME INENGLISH WRITING SKILLS FOR THEWORKPLACE在職英語寫作技巧證書課程39270024F05280-8PROFESSIONAL DIPLOMAPROGRAMME IN ENGLISHPRESENTATION SKILLS英語表達技巧專業文憑課程39180024L00199-7DIPLOMA PROGRAMME IN BUSINESSCOMMUNICATION FOR EXECUTIVES 行政人員商業英語傳意文憑課程39250024L04061-5EXECUTIVE DIPLOMA PROGRAMMEIN ADVANCED BUSINESSCOMMUNICATION 行政人員高級商業傳意文憑課程24Z05279-7ENGLISH GRAMMATICAL STUDIES,ENGLISH READING AND WRITINGSKILLS, ENGLISH ORAL ANDLISTENING SKILLS (MODULES OFHIGHER DIPLOMA PROGRAMME INCHINESE MEDICINEPHARMACEUTICAL TECHNOLOGY) 英文語法研究、英文讀寫技巧、英文聽說技巧（中藥調劑配藥高級文憑課程單元）34010024L06977-A DIPLOMA PROGRAMME IN BASICFRENCH基礎法文文憑課程34012024L08019-6DIPLOMA PROGRAMME ININTERMEDIATE FRENCHAPPLICANT PURSUING THIS COURSEWITH COURSE COMMENCEMENTDATE FALLING AFTER 31 DECEMBER2012 IS NOT ELIGIBLE TO CLAIMREIMBURSEMENT FROM CEF./申請人報讀於二零一二年十二月三十一日後開課的課程並不能申領基金發還款項。
商业研究英语作文
商业研究英语作文In the contemporary business landscape, technology has emerged as a pivotal force, reshaping the way businesses operate and interact with their customers. This essay will delve into the various ways in which technology has impacted commercial practices, focusing on three key areas: communication, data analysis, and customer engagement.CommunicationThe advent of digital communication tools has revolutionized the way businesses communicate internally and with their stakeholders. Email, instant messaging, and video conferencing have become staples of modern business communication, enabling real-time dialogue and collaboration across geographical boundaries. These tools have not only expedited the exchange of information but have also fostered a more inclusive and dynamic work environment.Data AnalysisBig data and analytics have transformed the decision-making process in businesses. Companies can now harness vast amounts of data to gain insights into market trends, consumer behavior, and operational efficiencies. This has led to more informed and strategic business decisions that are data-driven rather than intuition-based. The use of predictive analytics further allows businesses to forecast future trendsand prepare accordingly, enhancing their competitive edge.Customer EngagementTechnology has also significantly influenced customer engagement strategies. Social media platforms provide businesses with direct access to their customers, enabling them to build relationships, gather feedback, and respond to queries promptly. Additionally, the integration of artificial intelligence (AI) in customer service through chatbots and virtual assistants has improved customer experience by providing instant and personalized support.ConclusionThe integration of technology into business practices has been transformative, offering numerous benefits such as enhanced communication, sophisticated data analysis, and improved customer engagement. As technology continues to evolve, businesses must adapt and leverage these advancements to stay competitive and relevant in the global market. The future of commerce lies in the seamless integration of technology with traditional business models, creating a dynamic and innovative business environment.。
商务英语研究
商务英语研究Business English is a specialized field of English that focuses on the language and vocabulary used in the business world. It plays a crucial role in facilitating communication and interaction among professionals in different industries, and is essential for anyone seeking to succeed in the business world.One of the key areas of study in business English is business correspondence. This includes writing professional emails, formal letters, memos, and reports. Students of business English learn how to use appropriate language and tone, and how to structure their correspondence effectively. They also learn about common business email conventions, such as using subject lines, addressing the recipient correctly, and ending the email with a polite closing.In addition to written communication, business English also covers oral communication skills. This includes giving presentations, participating in meetings, and engaging in negotiations. Students learn how to structure their presentations and use visual aids effectively. They also learn how to present their ideas clearly and persuasively, and how to handle questions and objections from the audience.Another important aspect of business English is business vocabulary. This involves learning the specialized terms and phrases used in different industries and sectors. Students of business English learn how to talk about topics such as marketing, finance, HR, and sales. They also learn how to use idiomatic expressions and colloquialisms appropriately in a business context.Business English also covers intercultural communication skills. In today's globalized world, businesses often operate in different countries and interact with people from various cultural backgrounds. Understanding and respecting cultural differences is crucial for effective communication and successful business dealings. Students of business English learn about different cultural norms, customs, and etiquette, and how to adapt their communication style accordingly.Lastly, business English also includes learning about business ethics and social responsibility. This involves understanding ethical principles in business, such as integrity, honesty, and fairness. Students learn about corporate social responsibility and sustainable business practices, and how these affect business decisions and strategies.In conclusion, studying business English is essential for anyone working in or aspiring to work in the business world. It covers a range of skills and knowledge, from writing professional correspondence to giving presentations and engaging in intercultural communication. By mastering business English, professionals can effectively communicate, negotiate, and succeed in their chosen field.。
德蒙福特大学跨文化商业通信硕士
建筑学 Architecture
荣誉文学 每年 人文艺术学院
3
学士
秋季 莱斯特建筑学院
室内设计 Interior Design
荣誉文学 每年 人文艺术学院
3
学士
秋季 设计学院
室内设计 Interior Design
每年 人文艺术学院
4
设计学士 秋季 设计学院
会计和商业管理 Accounting and Management
每年 商务法律学院 秋季 莱斯特商学院
商业研究（经济策略财务）
荣誉文学 每年 商务法律学院
Bus iness Studies (Economics 3,4
学士
秋季 莱斯特商学院
Strategy Finance)
数字营销和社交媒体
荣誉文学 每年 商务法律学院
Digital Marketing and Social 3,4
荣誉文学 每年 商务法律学院
3,4
Байду номын сангаас
学士
秋季 莱斯特商学院
商业和管理 Business and Management
荣誉文学 每年 商务法律学院
3,4
学士
秋季 莱斯特商学院
商业和市场营销 Business and Marketing
荣誉文学 每年 商务法律学院
3,4
学士
秋季 莱斯特商学院
工商管理 Business Management
荣誉理学 每年 技术工程学院
3,4
学士
秋季 计算机技术系
新闻学 Journalism
荣誉文学 每年 技术工程学院
3
学士
秋季 媒体与传播学院
新闻学 Journalism
西班牙瓦伦西亚大学官方硕士课程介绍
西班牙留学官方硕士学位西班牙瓦伦西亚大学工商管理国际硕士（90学分）课程介绍自全球化的上午大环境下，所在国发生的重大事件对企业的运行会产生举足轻重的影响。
通过IMBA培训的人才，在进行商务据测试，会充分考虑到外部的整体环境因素。
对多样化经济和文化的理解将成为他们专业技能和操作能力的重要组成部分。
在工作岗位上，他们具备极强的变通能力和敏锐的应变能力。
教学目的培养能够从全局出发进行商务决策的人才。
在复杂多样的文化和种族环境中，在工作过程中，能够具备充足的多文化意识。
在全球市场的竞争中，能够辨别、衡量和充分利用商机。
专业包括企业领导和管理、经济学、市场技能和管理、保险统计学、工程学、旅游或法律专业以及其他公司管理专业的中等和大学学历持有者。
招收对象证书：学生将获得有巴伦西亚大学和第二学期就读的另外一所大学颁发的双重学历。
其他各大学提供的学位如下：威斯敏斯特大学国际商务管理硕士德国应用科学大学工商管理硕士欧梅德马瑟耶管理学院国际管理硕士莫斯科IBS商务研究学院国际商务管理硕士第一学期：在五所大学中任意一所就读一下科目（英文课目）Global Business PlanningInternational Business LawHuman Resource Management in the Global EnvironmentGlobal Marketing StrategiesInternational FinanceGlobal Strategic Analysis第二学期：任选一下课程（英语授课）欧梅德马瑟耶管理学院（第一学期在该校就读的学生除外）Advanced Corporate FinanceAdvanced Multinational FinanceWord Financial Marketsand InstitutionsMultinational Acquititions,Mergers,Alliances and Corporate Restructuring Corporate sustainability and value-based management accounting Equity Investments德国应用科学大学（第一学期在该校就读的学生除外）Project ManagementEntrepreneurship and small business managementEntrepreneurial financeLeading continuous improvementInnovative Entrepreneurship威斯敏斯特大学（第一学期在该校就读的学生除外）eBusiness Modelling FundamentalsDatabass SystemseMarketing Strategy/eGoverment StrategiesWeb Development巴伦西亚大学（第一学期在该校就读的学生除外）Intergrated marketing communicationsInternational marketing researchService marketing and managementInternational distributions and logistics莫斯科IBS上午研究学院（第一学期在该校就读的学生除外）Transition from socialist planned economy to free market economy International finance in transition economyInternational marketing and customer behavior for emerging markets Organisation resource in transition economy第三学期：硕士毕业论文招生条件具备相应学历河流里的英语口语。
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THE UNIVERSITY OF NORTHAMPTONNorthampton Business SchoolMODULE CO-ORDINATOR : Lidia DouglasMODULE GUIDELEI3006 DLPlease read this carefully as it will give you all the information you need about your moduleWELCOME TO BUSINESS COMMUNICATIONLEI3006 DLPre-requisites : NoneCo-requisites : NoneRestrictions : Restricted to students for whom English is a Foreign LanguageCredit value : 20University of Northampton tutor contact : Lidia DouglasLidia.douglas@If you have any questions or problems please e-mail me. Don’t forget that there is a time difference and we don’t work at the weekends !!!Aims of the module :This module aims to provide English as a foreign language learners with the opportunity to engage in effective communication in various business environments (e.g. accounting, management, marketing, HRM). This involves developing awareness of different cultural approaches in business situations, andappropriate language demands, both spoken and written. These requirementsinclude both understanding and knowing how to perform the activities and howto adapt to different situations.Content of the Course:You will cover the four language skills of reading, writing, listening and speaking.The topic areas will focus on the linguistic requirements in doing business andwill make use of authentic and appropriate texts such as newspaper and magazine articles. You will be able to analyze the functional and pragmatic requirements of business situations (meetings, negotiations, interviews, and soon) which will be developed through case studies and various exercises. Topicareas include branding, ethics in marketing, consultancy, corporate culture, globalization, and strategy.Learning outcomes are important because you can see what we want you to achieve from the module. There are three different areas for outcomes.Learning Outcomes:On successful completion of the module you will be able to:Knowledge and Understandinga)Critically analyze the cultural variability of business practices withinpractices comparing practices within their own country/culture/settingwith practices in Britain.b)Analyze the relationship of language use to context of situation (register)in order to select appropriate usage.Subject-specific Skillsc)Demonstrate an ability to write across a wide range of businesscommunications using appropriate language and register.d)Select appropriate register/formats for a variety of linguistic channels:reports, email, telephone, meetings, etc.Key Skillse)Develop reflective awareness of cultural and personal practices.f)Identify areas of own weakness and implement strategies forimprovement.g)Identify differences in (culturally) expected behaviour and adjust linguisticbehaviour accordingly to achieve task-related aims.h)Identify and implement strategies for identifying and retrievinginformation.i)Express ideas effectively in the context of written assignments.Teaching and Learning Strategy:The module is designed to be delivered using a range of distance learning materials, presented via a NILE site. Cultural comparisons, applications of ideas and flexibility in business communicative practices demonstrated in the materials in the module will be supported by a learning portfolio to encourage longitudinal reflection and a project which will enable more in depth study, individual research and cultural comparison.Assessment strategy and assessment criteria:You will be required to undertake two assignments. The first assignmentwill require you to keep a portfolio throughout the module consisting both of a reflective log and records of specific activities. The second assignment will require you to write an essay comparing the practices in countries using English as their international medium and will reflect key concepts and ideas reflected in case studies, course book material and portfolio tasks .You will be given detailed instructions for your assessments.Each assessment will be underpinned with an assessment scheme which will include learning outcomes coverage analysis, together with a marking scheme. Assessed work will be graded within the grade descriptors of the University Modular Framework.Scheme of Work ( main activities / topics )You will NOT be using a course book. All the materials will be given to you in the units. There will be a lot of reading, listening and extension materials.Assignment 1 –Portfolio to be submitted with front sheet . Detailed instructions for the Portfolio will be available on NILE which will explain the portfolio requirements. Look under assessments.Assignment 2 – Essay. This will be on a chosen business topic Look for detailed instructions on NILE for your topic and instructions.The deadline dates for each of these will be given to you on NILE. Pleasekeep to the deadline. If there are any problems then contact me( ldia.douglas@ ) BEFORE the deadline to discuss an extension if necessary.Reading and Other Learning Resources :Dubicka, I, & O’Keeffe, M. (2011) Market Leader Advanced.Harlow: Pearson Longman.Gibson, R. (2000) Intercultural Business Communication. Oxford: OUPUp-to-date reading texts will be put onto NILE in your units or recommended by your tutor during sessions. In addition reading newspapers weekly will be good for developing vocabulary and keeping up to date.Coursework Assignments - regulations:∙Your assignments are on NILE. It is your responsibility to download each assignment and relevant cover sheet and submit your answer to the tutor by the due deadline. Make sure that you get a reply to ensure that your work was received.∙Please note that all assignments must be word-processed. If the assignment is NOT word-processed, it will NOT be accepted. Please note that in order to ensure that work is not lost you MUST retain a hard copy and a back up copy of any assignments that you have saved on UCN computers or your personal computer.∙Failure to meet deadlines is subject to penalties.The Course Leader ( Lidia Douglas ) is responsible for agreeing assignment extension requests for this module. It is the student's responsibility to request an extension at the earliest opportunity in advance of the assignment hand-in date.∙UN's general policy with respect to coursework extensions is to be supportive of students who have genuine difficulties, but not to encourage students in bad planning and poor organisation.If an assignment is submitted late, but within a week of the deadline, and an extension has not been granted, the work will be marked and returned to you with full feedback, but it will be awarded a maximum grade of D-. If the work is submitted more than one week after the deadline and the student has not gained an extension to the deadline as describedabove, the item shall receive a grade of F. ( Please look at CAF regulations for CAF modules )Please note that a deadline is a deadline and must be followed. If you are given a date you MUST keep to that date unless you have contacted your tutor BEFORE the date and asked for an extension. If your work is handed in late then you will get a low mark. You can also ONLY have ONE re-sit.Plagiarism :Plagiarism ( which happens when one steals and passes off the ideas and words of another as one’s own without crediting the source ) is unacceptable.Cutting and pasting is also unacceptable. Your marks will be affected if you do not do this so be warned from the beginning. If you are not sure, you can always ask the tutor.The reference website is : /liberation/ref/ Marking Strategy :Feedback will be given on the assignments when work is returned and includes grades, comments and action points. If you want more detailed feedback or are unhappy about anything then please e-mail your tutor.Marked assignments will be returned usually within three weeks. Bear in mind that all work is cross-moderated and this takes time..Please note: Details of the Mitigating Circumstances Procedure are included in/info/200363/assessment/1624/mitigating-circumstances This is the site for basic student information about your rights and responsibilities.Assessment GradesEach module you study will assess your work using the following scheme with either grades or percentage scale. These are the general criteria which apply to all modules. However, module guides and front sheets will contain more specific information on how these criteria are applied in particular pieces of work in particular subject areas.Assessment CriteriaYou may find that you are getting lower marks than you did in your home country. This is probably because we do not often give As – they mean that your work is excellent!!!LEI3006 DL Coursework front sheet ( for Portfolio)Student name:Assessment : PortfolioTutor : Lidia DouglasGrade Awarded :LEI 3006 DL Coursework front sheet ( for essay)Student name:Essay title :Tutor : Lidia DouglasGrade Awarded:Comments:。