实用经贸英语口译Unit 4 Business Culture and Corporate Responsibility
商务现场口译第四单元Unit 4 Business Travel(商务旅行)
2
Unit 4 business travel
3
Descriptive writing
Narrative writing
Expositive writing
Persuasive writing
Identification of the speech types
4
Sentence level
1.When did the author first arrive in the US? 2.What did the author do on his way to the hotel? 3.Where did the author get something to eat after his friend had left? 4.Why couldn’t he have what he really wanted at the restaurant? 5.What did the author do after dinner?
I am honored to accompany you throughout your travel here. I will be glad if I can answer some of your questions now and address the others as we tour.
• Subject, verb and object • Major information
Discourse level
• Gist of the speech • The first few sentences • Speaker’s logical guidelines
5
Listen to the passage and answer the followingห้องสมุดไป่ตู้questions:
实用商务英语综合教程Unit 4 Business Negotiation
Step4. Play the disc for the class to listen for the answers to the 5 questions in Task2. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step5. Play the disc for the class to listen again and fill in the gaps in Task1. (5 minutes)
Step9. Play the disc for the class to listen for the answers to the 5 questions in Task6. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step10. Play the disc for the class to listen again and fill in the gaps in Task5. (5 minutes)
Step3. Present the 5 questions in Task2. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words in the questions. (3 minutes)
Step13. Summary. Step14. Assignments: To learn the new words and expressions in the two conversations; To review the skills shown in the two conversations.
商务英语4
商务英语4In the bustling world of commerce, the ability to communicate effectively in English is paramount. It bridges the gap between cultures and facilitates global transactions.Understanding the nuances of business English is crucial for professionals. It's not just about speaking the language; it's about grasping the etiquette and the subtleties that come with it.Negotiations are a common part of business dealings. In English, mastering the art of negotiation means knowing when to be assertive and when to be conciliatory, ensuring a win-win outcome for all parties involved.Writing emails and reports is another skill that can make or break a business relationship. Clear, concise, and professional communication is key to establishing trust and credibility with international clients.Presentations are a showcase of your ideas and proposals. In English, delivering a compelling presentation requires not only a grasp of the language but also the ability to captivate an audience with engaging content and persuasive delivery.Networking is an essential aspect of business that often takes place in English. Building connections and fosteringrelationships require a friendly and approachable demeanor, along with a good command of the language.Continuous learning is vital in the ever-evolving landscape of business. Keeping up with the latest business trends and terminologies in English can provide a competitive edge in the global market.Cultural awareness plays a significant role in international business. Being sensitive to cultural differences and adapting communication styles accordingly can lead to more fruitful and respectful business interactions.In conclusion, mastering business English is an ongoing process that requires dedication and practice. It's not just about language proficiency; it's about understanding the global business environment and adapting to it.。
商务英语视听说 unit 4 corporate culture
商务英语视听说 unit 4 corporate culture Corporate culture refers to the beliefs, values, behaviors, and practices that characterize an organization and its employees. It encompasses the shared attitudes and norms that shape how people within the company interact with each other and with external stakeholders.A strong corporate culture is essential for the success of an organization. It helps build a sense of identity, purpose, and belonging among employees, which in turn fosters productivity and engagement. It also provides a framework for decision-making and guides behavior in line with the company's values and goals. There are different types of corporate culture that can exist within an organization. For example, a hierarchical culture is characterized by clear lines of authority, a formal structure, and adherence to rules and procedures. In contrast, an entrepreneurial culture emphasizes innovation, risk-taking, and creativity. Other types of corporate cultures include team-oriented, customer-focused, and results-driven.Establishing and maintaining a strong corporate culture requires the active participation and commitment of both leaders and employees. Leaders need to set a positive example and ensure that the company's values and goals are communicated effectively. They should also create opportunities for employees to engage in cultural activities and provide feedback.To foster a positive corporate culture, organizations can implement various strategies. For example, they can hold regular team-building activities, recognize and reward employees who exemplify the desired cultural values, and provide training and development opportunities. It is also important to have open communication channels that allow employees to express their ideas and concerns.In summary, corporate culture plays a crucial role in shaping the behavior and performance of individuals within an organization. A strong and positive corporate culture can contribute to employee satisfaction, productivity, and overall organizational success.。
《实用商务英语》Unit4
• Ⅰ. Fill in the blanks without referring to the original text. Then check your answers against the text. • Ⅱ. Tell whether the following statements are true (T) or false (F) according to the text.
• Ⅰ. Remember the words, phrases and sentences related to business dinner. • Ⅱ. Imitate and memorize the following dialogues. • Ⅲ. Discuss the following questions with your partner.
1. What is the normal practice for making invitations in Chinese culture? (e.g. who pays and who decides where to go?) 2. Do you know some differences between Chinese culture and western culture? If you do, share them with your partner.
实用商务英语
Unit Four
• • • • • •
Section A Listening and Speaking ★ Business Dinner Section B Reading ★Business Advertising Section C Business Writing ★ Invitation Letters and Cards
经贸英语-UNIT4
Retailer Wholesaler （批发商） Distributor （分销商） End user
/9ippt
4
An Example of A Supply Chain
A Lemonade Stand (一个售卖柠檬汁的小摊) Operated by a Kid
/9ippt
6
Lns: 1. When will Mary sign a contract with her new partner? D 2. Which is the real purpose for Mary’s visit? A 3. Where is the company located? C 4. How will Mary get the credit information of the company? A 5. What’s the service fee? D
Translation Reference
/9ippt 11
An array of 侧重指一系列被排成如此的物品
A series of：侧重指一系列并无联系但连续发生的同类事 件或者一系列相互联系且有特定结果的事件
The museum exhibits an array of uniforms 博物馆展出了一系列制服 There’s been a series of accidents on this road recently. 最近这条路发生了一连串事故 events that led to his death 一连串导致他死亡的事件
Supply Chain Management
The design, planning, execution, control, and monitoring of supply chain activities with the objective of:
实用外贸英语函电教程unit four Establishing Business Relations[精]
![实用外贸英语函电教程unit four Establishing Business Relations[精]](https://img.taocdn.com/s3/m/4286891db4daa58da0114add.png)
2019/11/1
外贸英语函电
3
Dear Sirs,
We have obtained your address from the Commercial Counsellor of your Embassy in London and are now writing you for the establishment of business relations.
2019/11/1
外贸英语函电
2
● the source of his information;（信息的来源）
● his intention;（意图、打算）
● the business scope of his firm and also its branches and liaison offices, if any;（他的公司的 业务范围、分公司所在地和联络处）
We are very well connected with all the major dealers here of light industrial products, and feel sure we can sell large quantities of Chinese goods if we get your offers at competitive prices.
2019/11/1
外贸英语函电
4
As to our standing, we are permitted to mention the Bank of England, London,as a reference.
口译 Unit 4 Business travel
Ladies and Gentlemen, I am extraordinarily happy to have witnessed this signing ceremony today because it symbolizes, for me, exactly the type of cooperation that we need, which is a cooperative endeavor that will bring in more investment and lead to more cooperation. On behalf of the foreign guests attending this workshop, let me say a most sincere "thank you" for your warm and gracious welcome.
From the little I've seen in the short time when I've been here, I'd have to say China is a very beautiful country and your people are very friendly. I know that I can speak for everyone when I say that. From the moment when we arrived at the airport, there have been many helpful and considerate people to take care of all the little things that make the difference between a hectic and a relaxing trip. The accommodations you have provided are very comfortable and the setting for this workshop is relaxed, yet businesslike.
《实用商务英语》Unit4
Mutton [‘mʌt(ə)n] 羊肉 Hindu （不吃beef） Can you think of other taboos that embraced in the religion?
Braise 炖 sparerib 排骨 Clay 黏土 pot 锅 sauteed 嫩煎
Chinese food
Do you know how many cuisines(菜系) in china? There are eight main regional cuisines, Eight Great Cuisines (八大菜系): Anhui, Guangdong, Fujian, Hunan, Jiangsu, Shandong, Sichuan, Zhejiang. Except the Eight Great Cuisines , Beijing Cuisine and Shanghai Cuisine are also famouse from China and abroad.
XO酱是黄炳华（江苏吴江人）先生发明的一种调 味料，采用数种较名贵的材料研制而成。XO酱首 先出现于1980年代香港一些高级酒家。
Mutual ['mjutʃuəl] Date 枣椰 Toast 干杯，吐司 if you want to invite foreign guest to have dinner, what you should do firstly? to know about Chinese food
Vocabulary different ways to cook
（用水）煮的 烤的（如肉类） 红烧的 煎的 油炸的 爆炒的，用旺火煸的 炖的 蒸的
实用经贸英语口译Unit (2)
Part I 背景阅读 Background Reading
Business Travels and Arrangements
Along with the development of economic globalization, more and more business travels in the form of rhetorical visits, formal business visits and participation in international conferences and large-scale activities are taking place around the world. In recent years, Chinese economy is rocketing, enabling China to become a focal point in the international community. As a result, China is becoming an important destination of all types of business travels. As an interpreter, it is necessary to be familiar with the interpretation under these circumstances. Usually in a formal visit, the host will first deliver a speech, expressing welcome to the guest, including the status quo, and very likely putting forward the expectations for the future. After
商务英语4各单元的课文翻译
Unit 1Hard Sell around the Photocopier应当高度重视复印机旁的非正式沟通Sociologists have long recognized that businesses of less than 200 individuals can operate through the free flow of information among the members. Once their size exceeds this figure, however, some kind of hierarchical structure or line management system is necessary to prevent total chaos resulting from failures of communication. Imposing structures of this kind has its costs: information can only flow along certain channels because only certain individuals contact each other regularly; moreover, the lack of personalized contacts means that individuals lack that sense of personal commitment that makes the world of small groups go round. Favours will only be done when there is a clear quid pro quo, an immediate return to the giver, rather than being a matter of communal obligation. Large organizations are less flexible.一直以来，社会学家认为一项规模小于200人的事业，可以通过成员间自由的信息沟通而正常运转。
经贸英语口译实训教程Unit 4 Product Introduction
9）我们有一队经过完整训练的技术人员提供 24小时的售 后服务。
10）这款产品很受欢迎，已经准备在贵国销售。
Ⅱ. Performing 3. Field Interpreting
? (1) Situation lead-in
Mr. Chen will accompany Mr. Li, manager of R&D Department to promote the latest product camera J50 in the Canton Fair.
Ⅱ. Performing
2. Sentence Interpreting
1）I'd like to bring your attention to a product which I believe you will find interesting. 2）It works by voice control. 3）We have made several improvements designed to increase speed and reliability. 4）It is high / low / moderate / reasonable in price. 5）It has met with a warm reception and quick sale in most European countries.
数码相机 新品发布会 时尚 精致小巧 携带方便 高科技 智能 按钮 液晶 等离子电视
solar battery shooting models environment friendly motion-sensor wired device detect beyond your expectation target consumer backpackers cater to
经贸英语口译实训教程Unit 4 Product Introduction
参考译文
1. 短语口译
digital camera new product launch modern slim and small easy to carry high-tech smart button LCD Plasma TV
太阳能电池 拍摄模式 环保型 运动感测 有线设备 捕捉 超乎想象 目标用户群 背包旅行者 适合
(3) Be clearly intelligible at all times. (4) Don’t pause too long before
(4) Pronounce the proper names and important statement.
titles especially carefully.
Ⅱ. Performing
2. Sentence Interpreting
1）I’d like to bring your attention to a product which I believe you will find interesting. 2）It works by voice control. 3）We have made several improvements designed to increase speed and reliability. 4）It is high / low / moderate / reasonable in price. 5）It has met with a warm reception and quick sale in most European countries.
3. Field Interpreting
4. Situational Interpreting
商务现场口译第四单元 Unit 4 Business Travel
U n i t F o u rB u s i n e s s T r a v e lUnit Objectives (单元目标)After reading this unit, you should➢understand the ways to identify the main ideas of the source text.➢find ways to improve your interpreting skills and performance.➢master the basic words and expressions about business travel.➢know some cultural background knowledge about business travel.PreparingI. Interpreting Skills (口译技能)Read the following presentation about discourse analysis and try tounderstand the four speech types and know how to identify the mainideas of the source text. Then complete the following task:1. Listen to the passage, “ My first day in New York”, and answer the followingquestions:1). When did the author first arrive in the US?2). What did the author do on the way to his hotel?3). Where did the author get something to eat after his friend had left?4). Why couldn’t he have what he really wanted at the restaurant?5). What did the author do after dinner?2. Listen to the passage again and try to catch more details, then retell thestory in your own words.Decoding Training (II): Discourse Analysis（语篇分析）Interpreting is to “understand and make understood”. To interpret the speech, one must first understand the message of the speech. However, comprehension（理解）of the source discourse goes beyond the simple recognition of words and linguistic structures. The interpreter shall make an analysis of the source discourse. More importantly, the interpreter shall identify（识别）the speech type and know how to identify the main ideas of the original speeches.Identification of the Speech TypesSpeeches are diversified serving different occasions and purposes. It will be of great help to the interpreters if they know the speaker’s style. In most cases, speeches are prepared beforehand. Therefore, a study of the different types of writing helps an interpreter identify the main idea of a given speech. Following are the basic types of writing.1. Descriptive WritingDescriptive（描述性的）writing involves a great deal of detailed information. A descriptive discussion aimed at providing details of an event, a scene, a procedure, or a situation.This speech type demands a thorough background investigation of the speaker and the relevant situation by the interpreter.2. Narrative WritingNarrative（叙述性的）writing focuses on the development of events. There is no doubt that the interpreter should be very sensitive to dates, time phrases, and verb tenses when a narrative speech is dealt with.3. Expositive WritingExpositive（说明性的）writing deals with its subject matter in such orders as chronological, spatial, comparison, and definition. It would be to the advantage of the interpreter to conduct a background investigation of the speaker and the situation, for that would provide the interpreter with not only thenecessary glossary but also the speaker’s standpoint（立场）.4. Persuasive WritingPersuasive（劝说性的）writers always want to make their arguments clear, strong and convincing. When the purpose is to convince, writers of persuasive writing mainly employ two techniques -- induction（归纳）and deduction（推论）. Inductive writing starts with specific examples or points to draw a general conclusion, while deductive writing illustrates its thesis at first and then supports and reinforces the thesis through specific examples or subordinate ideas.Identification of the Main IdeasIn the context of interpreting, the main ideas of the source speech can be identified at the sentence level and at the discourse level. Priority should always be attached to identifying the main idea at the sentence level. We argue that identification of main ideas be done on the basis of sentences. Training in identifying the main ideas in interpreting should naturally take place first at the sentence level.1. Sentence LevelThe most important task for an interpreter to identify the main ideas at the sentence level is to discern (洞悉）the subject, verb and object (SVO). It is highly significant for the interpreter to catch the SVO of the sentence while listening to the source text, as the SVO usually carries the major information of the sentence. For example, when listening to “The best way to carry money while traveling is to have a major credit card”, the interpreter is expected to catch “The best way is to have a credit card.” If the interpreter is able to catch the SVO of the sentence, he then will produce a complete sentence with the major information in the target language.2. Discourse LevelThere are also some skills an interpreter might employ on different occasions for grasping the gist （要点）of a speech at the discourse level. In a well-organized speech, the speaker usually explains his point in the first few sentences. Therefore, one of the ways to get the main idea of a speech is to attach priority to the beginning of the speech. Secondly, if the interpreter encounters a speech that is inductively constructed, the interpreter should, to the best of their ability, conduct a study of the speaker's background and viewpoints so that they can follow the speaker's logical guidelines.II. Phrase Interpreting (短语口译)Work on the following words and phrases. Interpret them into Chineseand English respectively.A. English to Chinese1. Have a population of…2. Cover an area of…3. Date back to…4. Have a history of…5. Be situated in…6. The gross domestic product7. Dive-in restaurant 8. Quarantine certificate9. Duration of stay 10. Residence permitB. Chinese to English1、日程安排2、旅行路线3、起飞时间4、机场大楼5、候机室6、贵宾室7、问讯处8、安全检查9、免税店10、个人物品III. Sentence Interpreting （句子口译）Work on the following sentences. Interpret them into Chinese andEnglish respectively.A. English to Chinese1. I believe you're going out of your way for us.2. Wouldn't you like to spend an extra day or two here?3. I'm afraid that won't be possible, much as we'd like to.4. I wonder if it is possible to arrange shopping for us.5. I will keep you posted.B. Chinese to English1. 我特地为你们安排，使你们在北京的逗留愉快。
实用经贸英语口译Unit (4)
段落视译 Sight Interpretation
1. 以管理规范为基石，以市场拓展为平台， 以产品创新为砥柱，以技术进步为桥梁， 以品质卓越为保障，以现代一流企业的运 作水平为管理目标。
Preparing --Sentences Interpreting B. Chinese to English
3. 新型的企业文化鼓励“张弛有度” 的企业环境。这种张弛结合的理念是 指把严格控管与最大限度的个人权利 相结合从而使企业家的才能得到充分 发挥，同时也避免企业文化陷入混乱。
The new entrepreneurial culture encourages the “loose and tight” environment. The idea is to combine tight controls with maximum individual authority to allow entrepreneurship to flourish without the culture edging into chaos.
Preparing --Skills Presentation
Two Types of Pre-interpreting Preparation
Long-term Preparation Short-term Preparation
What and How to Prepare in the Long Run
Preparing
What Is Corporate Culture?
Corporate culture or organizational culture is an idea in the field of organizational studies and management which describes the psychology, attitudes, experiences, beliefs and values (personal and cultural values) of an organization.
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company image
company objective / corporate objective
flexible and varied business o perations
development strategies for the future
a stable consumer group
the best price versus performa nce ratio
to integrate manufacturing an d trading efforts
Preparing --Sentences Interpreting
A. English to Chinese
1. Today I’ll focus on the importance of entrepreneurial culture, drawing on the lesson from a few outstanding cases.
solefunded company / company w ith exclusive investment
multinational corporation
well-established company
公司形象 公司目标 灵活多样的经营方式 未来发展战略 稳定的消费群 最好的性价比 融工贸于一体
3. 谷歌公司似乎是一些年轻人的理想雇主。尽 管它为员工提供舒适的工作环境和灵活的工作 时间等好处，但公司却不使用“大棒”政策来 强制员工按照严格的制度工作。但是陈曦提醒 道，即便办公室如家一般舒适，但工作量还是 一样繁重。他表示：“当在办公室里能就餐、 做运动和玩乐，为什么还要回家呢?你也许整 天都在工作却毫不自知。”
转变一家大型公司的核心理念、态度和 基本关系及其困难。
Preparing
--Sentences Interpreting
B. Chinese to English
3. 新型的企业文化鼓励“张弛有度” 的企业环境。这种张弛结合的理念是 指把严格控管与最大限度的个人权利 相结合从而使企业家的才能得到充分 发挥，同时也避免企业文化陷入混乱。
Unit 4
Business Culture and Corporate Responsibility
Preparing --Skills Presentation
Two Types of Pre-interpreting Preparation Long-term Preparation Short-term Preparation
今天我们从几个突出的案例给予我们的教 训来谈一下企业文化的重要性。
2. Changing the core values, the attitudes, and the fundamental relationships of a vast organization is overwhelmingly difficult.
import and export corporatio
n
公司概况
company limited / company L td.
进出口公司
joint venture
股份有限公司 合资公司 外资公司 独资公司 跨国公司 信誉好的公司
foreignfunded company / overseasinvested company
这种永不言败的作风是企业成功和技术 创新必不可缺的。
The never-say-die approach is the essential for the ultimate triumph in entrepreneurship and technological breakthrough.
பைடு நூலகம்
段落视译 Sight Interpretation
1. 以管理规范为基石，以市场拓展为平台， 以产品创新为砥柱，以技术进步为桥梁， 以品质卓越为保障，以现代一流企业的运 作水平为管理目标。
2. Standardizing the behavior on system basis, get our team together on affinity basis, driving the development by mechanism, changing the status and achieving our goal with our strategy.
What and How to Prepare in the Long Run What to Prepare? How to Prepare?
Preparing
--Phrases Interpreting
an overview of a company
A. English to Chinese
The new entrepreneurial culture encourages the “loose and tight” environment. The idea is to combine tight controls with maximum individual authority to allow entrepreneurship to flourish without the culture edging into chaos.
4. Uphold the principle of "customer first, integritybased" business philosophy, or reflect the huge business of legality, propriety, regularity and lofty aspirations, and on this basis to build a good corporate culture and shared mechanism, the formation of a strong cohesion. All staff together and forge ahead to promote the company toward the group, standardization, and modernization direction. Foster enterprise-class team to create a sound business style, to establish the integrity of the corporate image and improve service quality, optimize the investment environment, work closely with clients to establish strategic partnership and implementing the company's business customers to win the customer's ideas, with customers with the goal of growth. We look forward to working with you hand in hand!