高中英语北师大版模块4【同步练习】Unit 11 Lesson 3
Unit 11 Lesson 3 The Advertising Game 课件-优质公开课-北师大版高中必修4精品
对(做)某事做出贡献
contribute v．贡献，捐助
contribute...to/towards (doing) sth.
向(做)某事捐献/贡献
运用 完成句子 (1)他对太空发展计划有着很大的贡献。 made great contributions to the space development He has ________________________ program.
2．apply v．申请； 应用 典例 He has applied for a post in England. 他已申请在英国任职。 We should apply the new technology to farming. 我们应把这项新技术运用到农业上。
拓展 apply to sb.for sth.向某人申请/请求某物
典例 The approach to the problem has not been worked out.
这个问题的解决方法还没制定出来。
The time is approaching when we must be on board. 我们上船的时间快到了。 拓展 an approach to doing sth.(做)某事的方法 at one's approach 某人一靠近 approach sb./sth.靠近某人/物
(2)他捐出他所有的钱为本地贫穷的孩子建了一所小学。
contributed all his money to building a primary He has ________________________________ school for poor children in this area.
运用 完成句子 (1)学习外语的最好途径是学口语。 The best approach to ______________________ learning a foreign language is the study of the spoken language. (2)他一靠近小鸟就飞走了。 At his approach ____________________ ， the birds flew away. (3)买房的好时机到了。 approaching The time is ________________ for the good chance of buying a house.
高中英语Unit11Period4Lesson3WarMemories课件北师大版选择性必修第四册
【答案】(2)A. ④ B．③ C．①
2．Careful-reading Fill in the blanks according to the text.
The whole passage consists of three stories about war. The first one tells a story of Do Chuc, a Vietnamese (1)____ whose two daughters and an aunt were (2)____ by
generally adv. 通常；普遍地，一般地 In the diet, it is generally true that the darker the fruit the higher its iron content. 在饮食中，水果颜色越深，其铁含量就越高，这通常是正 确的。
generality n.概论；普遍性；大部分 I’ll start with some generalities and then examine a few specific examples. 我首先进行概述，然后会分析几个实例。 generalize vt. 概括；推广；使……一般化 Critics love to generalize, to formulate trends into which all new work must be fitted, however contradictory. 评论家喜欢概括、归纳出所有新作品都必须符合的趋势， 不管它们是如何地不符。
【语言提升】
general n.指挥官； 军官； 将军 adj. 全体的；普遍的；一般的；常规的
The general is a portly old man. 那位将军是一位身材魁梧的老人。 general通常用作形容词，意义比较广泛，意为“普遍的， 全体的；总的；正常的，一般的，普遍的；大致的；概括性 的；笼统的”。
高中北师大版英语必修四同步检测Unit 11 The Media11 1a Word版含答案
03精讲课时语法[语法·预备役]将下列句子改为被动语态1. He gave me a present._______________________________________________________答案：I was given a present by him.2. Workers can't find the manager._______________________________________________________答案：The manager can't be found by workers.3. The villagers have built a bridge over theriver._______________________________________________________A bridge has been built by the villagers. 答案：4. The police will surelyarrest the thief._______________________________________________________答案：The thief will surely be arrested.5. The farmer was ploughing the field._______________________________________________________答案：The field was being ploughed by the farmer.6. Have they paid you the money?_______________________________________________________答案：Have you been paid the money by them?7. Mr. Wang gave us an English lesson._______________________________________________________答案：We were given an English lesson by Mr. Wang.或：An Englishlesson was given to us by Mr. Wang.8. Tom is painting his house._______________________________________________________答案：Tom's house is being painted by him.[语法·讲座]一、动词语态简介语态是动词的一种形式，用来表明主语与谓语动词之间的关系。
北师大版高中英语必修四Unit 11《Lesson 3 The Advertising Game》教案 1
Lesson 3 The Advertising GameTeaching Aims and Requirements1. To learn about the developmen of advertisement2. To help to draw more attention to public ads and sense of social responsibility.3.To get students to design their own advertisements4. To learn and practise –ing formTeaching Modes: Teacher-student, individual, pairs, groupsTeaching Importance:1. To make clear to the students the contents and the structure of the text2. To enable the students to get the main idea of the text3. To learn and practise –ing formTeaching Difficulties:1. To get the students to design their own advertisements2. To make clear to the students the contents and the structure of the text. Teaching Aids: computer, pictures, text-booksTeaching Procedures:Step Ⅰ Leading-in1. Greetings and free talk2. Work on Ex.1. Play a couple of advertising video epesodes and then ask students to find out as quickly as possible what products are advertised in the given ads.① What product is being advertised in each epesode?② Which advertisements have you seen recently that you like?③ What did you like about them?Step ⅡReading1. Read the text and try to match the given ads with the kinds of ads referred to in the text.(product-sale advert, service-sale advert, public advert)2. Learn to figure out the main ideas of each paragraph.In this part, the students are given three statements for each of the paragraphs. They are asked to judge which statement can act as the proper main idea for each paragraph. In the meanwhile, they have to mark the remaining two statements with “B” or “N” which stand for “too broad” and “too narrow”.Mark the following statements with “B”, “N” or “M”(B: too broad N: too narrow M: main idea)Paragraph 1:① The classical advertisement cannot let people know what companies sell.② The classical advertisement is too simple for people to know anything.③To know the brand name means where to buy the product in the classical advertisementParagraph 2:① Using good-looking photos in advertising is the best important.②Present-day advertisement should apply modern techniques of design to fully attract people.③ Classical advertisement is not suitable for today at all.Paragraph 3:① Products are sometimes linked with different concepts or ideas.② Using common ideas to sell products is as old as advertising itself.③ Modern ads must stand out to make themselves attractiveParagraph 4:① Some advertisers want to create something that has never been seen before.② N ew and unusual ideas often appear in today’s top advertisements.③ Advertisers look for other ways to make people notice their products.Paragraph 5:① Not all advertising is about selling products.② The government has worked hard at using ads to educate the public.③ Public ads have helped to increase public knowledge.Show the multiple choices on the screen.Step ⅢPractice1.Show some short advertising videos and ask them what they find in them?2.Work in groups of four to design an advert.The students are encouraged to give their own designs. Say: Let’s see whose design is the most popular.Step ⅣLanguage Points1. likely 意：很有可能为一表语形容词，其构成的语句表达为：It is likely to do sth.或It is likely for sb. to do sth或sb. is likely to do sth.当然也可为：It is likely that-clause.It is likely to rain this afternoon.It's likely for us to win the match.He is likely to kill time by playing chess.It is likely that the house needs a good painting.He’s very likely to be late for class.2. hold the attention of sb. 或hold sb’s a ttention 意：吸引某人注意；将注意力集中于Their funny acting could not hold the attention of those foreigners.The new cartoons may hold the attention of children.In class everyone should hold his attention of what the teacher says.3. consist of : be made up ofAll computers consist of five units although they are of different kinds.According to the theory of atoms all elements consist of atoms.4.stand out①坚持They stood out till victory. 他们坚持到胜利。
Unit11Lesson3WarMemories词汇课件-高中英语北师大版选择性
show. 今年所有的新车型都在汽车展上展出。
adj.永久的
③There are no permanent_d_i_s_p_la_y_s__(display) in this museum and en.x展h览ib会i；ti展o览n品s change all the time.
这个博物馆没有永久性的展览，展览一直在变化。
manic n.躁狂者 adj.狂热的；兴奋的；躁狂的
狂躁的队友在王者荣耀(Honor of Kings)骂(ma） 你(ni) 菜(c）。
eg.He was really manic.
他真的很狂躁。
，
panic n.惊恐，惶恐，惊慌 vt.&vi.(使)惊慌，惊慌失措
①panic sb into doing sth 使某人仓促做某事 ②get into a panic陷入恐慌（表示动作）
set off “出发，动身” “(使）开始；引起” “点燃，爆炸”
What time will you have to set off for the station tomorrow?
你们明天必须什么时候开始出发去车站？
The shortage will set off a new rise in prices.
Unit 11 CONFLICT AND COMPROMISE LESSON 3 WAR MEMORIES
key words
.
set v. 放 ， 置 ； 使 处 于 ； 以 … 为 背 景 ； 设 置 ； 安 排 ， 确 定 ； 树 立 。 开 创 ； 指
派；凝固；接骨；给…配乐；落（下） n.一套/ 副/ 组；一群人；电视/收音机；布景，摄影棚；（体育比赛)局；
2017春北师大版高中英语四练习：Unit11 TheMedia11.4含答案
SectionⅣLesson 4What's in the Papers？CommunicationWorkshop,Culture Corner＆Bulletin Board课时训练Ⅳ基础夯实Ⅰ。
根据句意及首字母或汉语提示写单词1.It’s impolite to i others when they are talking.2。
The story is not true。
It’s just a f .3.At last the young turned out to be i and was set free.4。
I’m sorry.I’m afraid your answer to the question is f 。
5。
The flight was cancelled because of the heavy f 。
6。
There are some beautiful (场景）in the movie.7.The （编辑）remarked that article was well written。
8.She stepped on a loose stone and twisted her (脚踝）。
9.In this period，(失业）reaches record levels.10。
This (区）grew cotton on a large scale。
Ⅱ.用所给词的适当形式填空1。
After careful (consider),we’ve decided to accept their offer。
2.The policemen showed great (brave)in the face of danger。
3.I’ve come to the （conclude)that he's not the right person for the job.4。
北师大版高一模块4 unit11 lesson 3 课件
Fast reading ---Find out the topic sentence of each paragraph
Paragraph 1
1.The simplest types of adverts are the ones that give information about finding certain products.
Demonstrate to the class with more adjectives or expressions to describe an advertisement, trying to be more specific, e.g. “The cake looks so attractive and delicious that I would like to taste it at once.”
Read the text again and answer the questions in Ex 3:
1. In what circumstances are the simplest types of adverts most effective? 1 They might be most effective for products that people need and if there is not much competition. 2. Why are the latest techniques of graphic design not enough for adverts to be noticed in modern cities? 2 Because people are used to seeing high standards of graphic design.
北师大版高二英语必修4_Unit11_Lesson3第二课时参考教案
运用所学知识锻炼口头表达能力。
CW – GW – CW
10’
Grammar
Step 5
Ss read four sentences with the Gerunds chosen by T and discuss their functions, and then T explains the usages of the Gerunds.
步骤
Steps
教学活动
Activities
设计意图
Intentions
互动模式和时间
IP & Time
Review
Step 1
T plays a section of video of an advertisement about cosmetics and has Ss give it a slogan.
Unit11 Lesson 3第二课时参考教案
Second period
教学目标
在本课学习结束时，学生能够：
1.在语境中理解词汇；
2.学习并练习使用动名词Gerunds；
3.谈论广告，对广告进行评价。
教学过程
注：IP=Interactive Pattern; T=Teacher; Ss=Students; CW=Class Work; IW=Individual Work; PW= Pair Work; GW=Group Work
T checks the answers after the Ss’ discussion. (PPT 5-7)
帮助学生在语境中理解词汇，渗透词汇学习策略—猜词。
IW – PW – CW
6’
Speaking
Step 4
北师大版高中英语必修4同步习题Unit 11 The Media 11.5 Word版含答案
CommunicationWorkshop&CultureCorner一、根据句意和首字母或汉语提示完成句子1He may not like my visit,but I shall go and see him a.2Joan ran a to take photos for us as we crossed the bridge.3Please decide whether the following statements are true or (错误的).4In total,45 percent of adults in Britain are exposed to t smoke at home.5I’m sorry to (打断) you,but may I speak with you for a moment?二、语法填空1Our review of this week’s papers is presented by an (edit) from ChinaDaily.2He gave up smoking and drinking,because he had realized that smoking and drinking is (harm) to health.3Our house is smaller than (you) but I think our garden is bigger.4The nurse has served the family (faith) for thirty years.5There is a growing worldwide awareness of the need for strengthened (environment) protection.6Where the rate of (employ)and crime is high,it can be assumed(认定) that the latter is due to the former.7I refuse (spend) the next three days fighting with you.8Our plan for a football match was ruined the heavy rain.9Mark felt very comfortable in his new job,right the beginning.10Too much sugar can be harmful children’s teeth.三、单句改错1The advertising campaign didn’t have much effect to sales.2Now that you are a senior high student,you should learn to be independent your parents.后加of3They went ahead for the plan to build a dam on the small river.4I feel I would fit in well as part of the club,and look forward to join you.四、阅读理解Tahiti is the largest island of the French Polynesia in South Pacific.It covers 1, 045 km and has a population of 183,600.The weather there is neither too hot nor too cold.It’s always warm and humid.Tahitian people are very friendly and welcoming.They welcome visitors with music,dance and flowers.The Tiare Tahiti flower,which can only be found in Tahiti,is used for greeting arriving visitors and r eturning family.It’s popular for women andmen to wear the flowers behind their left ears.In Tahiti,there are always a lot of things to do and to see.Around the island are hundreds of places perfect for diving.In the waters,you can meet all kinds of colourful fish and many other living things that you can’t name.Feeding sharks is another exciting popular activity.You can stand in the water behind a safe rope to watch a shark trainer hand-feed the sharks,or enjoy this fantastic scene from the boat.If you want to find a place to swim,have a sun bath or admire the beautiful sunset,Pointe Venus Lighthouse,a black sand beach,is a great choice.In the evening,you can have Tahitian food,Chinese food and French-style dishes at To’ate,a square with many small restau rants.All kinds of fruit juice from coconut milk to pineapple juice can be found everywhere.Some hotels in Tahiti are built above the waters.Beautiful fish swimming below can be seen through the glass floor or coffee table.They are really wonderful places to relax and refresh you.Tahiti,an amazing place to do everything or nothing at all,is waiting for you. 1The weather in Tahiti is usually .A.hotB.coldC.warmD.dry据第一段中的“Theweatherthereisneithertoohotnortoocold.It’salwayswarmandhumid.”可知那儿的天气总是温暖而又潮湿,因此选C项。
高中北师大版英语必修四同步Unit11TheMedia水平测试11
第十一单元水平测试(时间：120分钟满分：150分)第Ⅰ卷(选择题，共100分)第一部分听力(共两节，满分30分)第一节(共5小题；每小题1.5分，满分7.5分)听下面5段对话。
每段对话后有一个小题，从题中所给的A、B、C三个选项中选出最佳选项，并标在试卷的相应位置。
听完每段对话后，你都有10秒钟的时间来回答有关小题和阅读下一小题。
每段对话仅读一遍。
Text 1M：Hello, is that 32435465?W：Sorry, you dialed the wrong number. This is 23435654.1．What number does the man want to dial?A．23454645.B．23545464.C．32435465.答案：CText 2M：Hello, I'm John. What's your name?W：My name is Kate. I'm English. Are you from England too?M：No, I'm from Canada.W：Really? So is my friend Timmy.2．Where is Timmy from?A．England. B．America.C．Canada.答案：CText 3W：Sorry to bother you, but could you give me a lift home?M：I'll be glad to.3．What is the man going to do?A．To drive home.B．To leave home.C．To take the woman home.答案：CText 4W：Excuse me, do you mind if I sit here?M：Sorry, it's my friend Kate's seat.4．Where did the dialogue most probably happen?A．In the bank. B．In the post office.C．In the library.答案：CText 5M：Can you speak English?W：Yes. Besides, I can speak Spanish and French, but I can't speak Italian.5．What languages can the woman speak?A．English, Spanish, French and Italian.B．English, Spanish and French.C．English，Spanish and Italian.答案：B第二节(共15小题；每小题1.5分，满分22.5分)听下面5段对话或独白。
英语：Unit11-lesson3-the-advertising-game课件(北师大版必修4)
• 2. Because of the advertising boom, people are used to seeing high standards of visual design.
• 3. They use humour as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something.
A Gerund is used after a preposition.
3. A lot of money is spent on applying modern techniques.
4. Because of the advertising boom, people are used to seeing high standards of visual design.
• 4. Over the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.
7. Repeating old ideas is not a successful approach.
9. Using humor to surprise is important. 11. Not all advertising is about selling
products and services for a profit.
高中英语北师大版模块4 同步练习 Unit 11 Lesson 4
Unit 11 The MediaLesson 4 What ’s in the Papers?同步练习1. An a_______ is a person who studies the sun, moon, stars, planets, etc.2. This science f________ is about time travel.3. Look! The man hurts seriously. Call an a__________ as soon as possible.4. After a rain, the hill path becomes very m________, you must be careful.5. Don ’t be so i__________ as to believe everything he tells you.6. Jiu Zhaigou is a beautiful place to go on a s____________ tour.7. The president expressed his pleasure to visit this city through his s_______.8. This story c_________ with the hero ’s death. 9. He has never shown much c________ for his wife ’s needs.10. He climbed the hill with a heavy l_______ on his shoulders.1 按照，根据2 只要，如果…的话3 对…作评论4 使…远离，不靠近5 发生6 妨碍，挡路7 冲进 8 一车/船的…9 旅行 10 喜极而泣According to research the published by Leeds University yesterday, people don ’t mind bad language _____ television as _______ as it is not used in programmes watched by children. Thestudy found there was “________ agreement” about when bad language was serious and when it was not. People were ________ to comment _____ scenes from film, TV series and cartoon. Leeds University concluded that people made a ______ between bad language used in programmes for adults, and those _______ for children.Peter Moore said, ‘ The result does not ________ us at all. We have always tried to _______ bad language away from innocent ears. Susan Bold said, ‘The report gives interesting information about _________ to bad language on screen. But it doesn’t _______ that we can increase the _________ of bad language used on television.More than 30 astronomers _____ a sightseeing trip to the museum of science had an amazing escape, ________ their trolleybus crashed into a greengrocer’s truck. The accident happened _________ the fog. When the truck’s driver finally discovered the trolleybus ________ towards him _______ the fog. He tried to move but his tyres ______ stuck in the muddy ground. At the last minutes, he jumped _____ of the truck. ‘I would have been killed if I’d stayed in the truck.’ he said _________. The spokesman ______ the police said, ‘When we arrived at the scene, we called ambulance ____ we saw blood everywhere. We soon realized, _________, that the blood was really strawberry juice.’1 根据我们收集到的信息，媒体在人们的生活中起着非常重要的作用。
2019-2020学年北师大版高中英语必修四同步作业：Unit 11 The Media单元加餐练
姓名，年级：时间：Unit 11 单元加餐练Ⅰ。
单词拼写1．As high school students，we should care about current __affairs__。
2．The police were trying their best to look for some __evidence__（证据) about this murder.3．Bruce, this work __demands__(需要) your immediate action。
4．The factory __employs__ a thousand workers。
5．I'm afraid getting things changed will be a slow __process__(过程）．6．Her __attitude__(态度) towards me has changed。
7．This building is one of the __classic__(经典的) designs of last century。
8．He presented a new __concept__(概念) of the beginning of the universe.9．It’s necessary for us to meet.When is __suitable__, this weekend or next Monday？10．After raining,the hill path becomes very __muddy__。
You must be careful.11．The police were on the __scene__ within minutes of the traffic accident.12．Planes __loaded__（装载） with earthquake aid landed in Tokyo airport safely.13．Don't __interrupt__ the speaker；ask your questions afterwards。
高考英语 典型题型精练 Unit33 truth and lies lesson4 北师大版选修11
Unit 33 Truth and Lies Lesson4 北师大版选修11一、单项填空（本大题共5小题，共5分）1. ( 2014届·福建省毕业班质检，32)More public kindergartens ________ preschool kidscan spend their funfilled childhood will be built this year.A．to which B．with whomC．in which D．from where2.Betty’s English is _______ than _______ in the class.A. much better; anyone elseB. far better; anyone else’sC. a lot better; anyone’s elseD. a great deal better; anyone’s else’s3.It is too early in the _____ to expect many visitors to the city.A. timeB. hourC. seasonD. term4.（2014湖南卷）31.I am looking forward to the day my daughter can read thisbook and know my feelings for her.A. asB. whyC. whenD. where5. ( 2014届·南京市三模，22)—Look! Someone ________ the floor.—Well, it wasn't me. I went shopping just now.A．had swept B．has sweptC．was sweeping D．is sweeping二、完形填空（本大题共1小题，共30分）6.One cold evening, I was waiting outdide for a taxi in New York city. Later, I was21 by a man in his thirties. Obviously, he was angry, complaining how 22 NewYorks were. I knew my 23 would only be about 10 minutes and a part of me wanted to keep 24 and just move on, but I also wanted to try and connect.I asked him why. He told me he had just come from JFK airport 25 a custmer,which means $70 in lost fare(车费), a fairly big deal. I tried to share his 26 .Gradually, he calmed down. He mentioned he had read an article 27 that the happiest people are those who give. 28 ,he hoped to have more chance to 29 in his life, I was starting to 30 being with him!Arriving at my destination , I paid him, giving a generous tip. I also pulled out an extra $20 and said, “Sir, I share the same 31 of giving with you. Here's an extra little bit. 32 it ,since you’re alreday 33 $70 from JFK. But, if you want to experience the 34 of the gift, give it to the next 35 .”For a monment I thought I was so 36 ! But the driver 37 me by saying, “Sir, I have a 38 idea. You give that $20 to a homeless person and I will gift the next rider for free.”It was an honor meeting the driver and learning the lesson of 39 everyone is able to give and surprise 40 with their generisity.21．A．taken up B．picked up C．sent up D．put up22．A．serious B．cruel C．horrible D．strict23．A．ride B．flight C．way D．distance24．A．free B．calm C．busy D．silent25．A．with B．without C．for D．to26．A．delight B．worry C．unhappiness D．surprise27．A．saying B．writing C．telling D．speaking28．A．Otherwise B．However C．Besides D．therefore29．A．give B．share C．take D．forgive30．A．mind B．regret C．enjoy D．hate31．A．idea B．action C．practice D．story32．A．Forget B．Keep C．Put D．Pay33．A．up B．in C．down D．out34．A．force B．energy C．strength D．power35．A．passenger B．conductor C．stranger D．tourist36．A．bad B．cool C．silly D．simple37．A．disappointed B．satisfied C．surprised D．encouraged38．A．better B．further C．worse D．newer39．A．what B．when C．which D．how40．A．one B．another C．other D．some三、阅读理解（本大题共4小题，共40分）AAcross the globe, single-parent homes are on the rise. In the US, the 2000 census (人口普查 ) showed 24.8 million or nearly 24 percent of the nation's 105.5 million households, were traditional two-parent homes. By comparison, 9.8 million households or 9.8 million of all US households were headed by an adult raisinga child alone. The 1990 census showed 26 percent of homes were led by a marriedmother and father, and 8 percent of homes were led by a singe parent.Similar increases occurred in other countries. In the UK, lone-parent family homes increased from 3.3 percent in 1990 to 5.5 percent in 1999. Single parent households in Australia rose from 5.8 percent in 1990 to 7.6 percent in l999. Belgium saw the increase from 1. 8 percent to 2.7 during the same period of time. These countries tend to have greater acceptance of single parenting because there are fewer nearby family members to disapprove, Riche, a Census Bureau director, said.Just as in the US, those changes raised new questions about how involved government should be in helping single-parent families. Some research suggests children raised in two-parent families are better off than those who depend on one."The position of one-parent families in any country is very much a gender (性别) issue－women's opportunities, especially working-class women on low income,"said Sue Chen, coordinator (协调员) of the Single Action Parents Network in England.41. Not considering the exact number of the single-parent families, which countrysaw the fastest rise rate in 1999, compared with 1990?A. UK.B. Australia.C. America.D. Belgium.42. What is the cause of the rise of single-parent families across the globe?A. The nearby family members have a favorable opinion.B. A lone parent is well off enough to support his/her children.C. A lot of problems have arisen in two-parent families.D. We cannot get enough proving information from the text.43. Which of the following is TRUE about the increase of single-parent familiesaccording to the passage?A. It will somewhat limit the growing population of younger generation.B. Governments should take actions about the social problems brought about byit.C. Single-parent families are not looked down upon in any country mentioned here.D. Generally speaking, the single parents needn’t worry since they are highlypaid.B7.Why play games? Because they are fun, and a 1ot more besides. Following therules…planning your next move. . . acting as a team member…these are all “game”ideas that you will come across throughout your life.Think about some of the games you played as a young child, such as rope-jumping and hide-and-seek. Such games are entertaining and fun. But perhaps more importantly, they translate life into exciting dramas that teach children some of the basic rules they will be expected to follow the rest of their lives, such as taking turns and cooperating (合作) .Many children’s games have a practical side Children around the world play games that prepare them for work they will do as grown-ups. For instance, some Saudi Arabian children play a game called bones. Which sharpens the hand-eye coordination（协调）needed in hunting.Many sports encourage national or local pride. The most famous games of all, the Olympic Games, bring athletes from around the world together to take part in friendly competition. People who watch the event wave flags, knowing that a gold medal is a win for an entire country, not just the athlete who earned it. For countries experiencing natural disasters or war, an Olympic win can mean so much.Sports are also an event that unites people. Soccer is the most popular sport in the world. People on all continents play it—some for fun and some for a living.Nicolette Iribarne, a Californian soccer player, has discovered a way to spreadhope through soccer. He created a foundation to provide poor children with not only soccer balls but also a promising future.Next time you play your favorite game or sport, think about why you enjoy it, what skills are needed, and whether these skills will help you in other aspects of your life.41. Through playing hide-and-seek, children are expected to learn to ________.A. be a team leaderB. obey the basic rulesC. act as a grown-upD. predict possible danger42. The underlined part in Paragraph 2 most probably means that games can________.A. describe life in an exciting wayB. turn real-life experiences into a playC. make learning life skills more interestingD. change people’s views of sporting events43. According to the passage, why is winning Olympic medals so encouraging?A. It inspires people’s deep love for the country.B. It proves the exceptional skills of the winners.C. It helps the country out of natural disasters.D. It earns the winners fame and fortune.44. Iribarne’s goal of forming the foundation is to _______.A. bring fun to poor kidsB. provide soccer balls for childrenC. give poor kids a chance for a better lifeD. appeal to soccer players to help poor kids45．What can be inferred from the passage?A．Gamed benefit people all their lives.B．Sports can get all athletes together.C．People are advised to play games for fun.D．Sports increase a country’s competitiveness.C8.ESunday, October 5Clear, 69°FMy wife, Eleanor , and I took the train from Paris to Strasbourg, where we were met by our driver and guide. And the minibus which goes along with the boat. We stopped off in Barn for an hour on the way. Then we were taken to Nancy where the boat was kept.After the other passengers arrived, we had our first dinner on the boat. After dinner we walked into downtown Nancy, a village with a large square and wooden houses.Monday, October 6Rained last night, cloudy in the morning, 69°FWe spent about two hours in Nancy, then sailed on the Canal de la Marne au Rhine. Kind of a lazy day. Eating breakfast, lunch, and dinner, after dinner we watched a tape on Baccarat. Where we will visit tomorrow.It was pleasant to sit out on deck （甲板）and watch the scenery go by at about 3 mph.Tuesday, October 7Light rain, 64°FThis mourning we drove over to Baccarat and toured its museum and the church , which has this unbelievable lamp that is going on a world tour the next day. We did lost of shopping , then walked across the bridge to see a very , very modern Catholic church with special Baccarat windows.We drove to the top of the Voges Mountains and started down the eastern side Later we drove to Sorrenbourg to see the 13th century church at the Cordeliers. It contains the largest window by Mar.Wednesday, Ocrober8Cloudy.65 °FToday we sailed from Schneckenbush to Saverne. We went though two caves, an extremely unusual part of the journey. This river scenery is very different. We were in a mountain valley with grassland on one side and a forest beginning toshow some color on the other.Thursday, Ocrober9Cloudy, 66°FOur dependable minibus was waiting to load the luggage and take us to the hotel where everyone went their separate ways. Our boating days are over until next time.72. Where did the author get off the train?A. ParisB. StrasbourgC. NancyD. Barn73. On which days did the tourists spend most of their time on the boat?A. Monday and TuesdayB. Tuesday and WednesdayC. Wednesday and WednesdayD. Monday and Wednesday74. From the text, we learn that Baccarat and Sorrenbourg are the namesof_________.A. townsB. churchesC. museumsD. mountains75. What does the author think of the tour?A. TiringB. ExpensiveC. EnjoyableD. QuickD9. Without proper planning, tourism can cause problems. For example, too manytourists can crowd public places that are also enjoyed by the inhabitants of a country. If tourists create too much traffic, the inhabitants become annoyed and unhappy. They begin to dislike tourists and to treat them impolitely. They froget how much tourism can help the country's economy. It is important to think about the people of a destination (目的地) country and how tourism affects them. Tourism should help a country keep the customs and beauty that attract tourists. Tourism should also advance the well-being (health and happiness) of local inhabitants.Too much tourism can be a problem. If tourism grows too quickly, peoplemust leave other jobs to work in the tourism industry. This means that other parts of the country's economy can suffer.On the other hand, if there is not enough tourism, people can lose jobs. Businesses can also lose money. It costs a great deal of money to build large hotels, airports, air terminals, first-class roads, and other support facilities (设施) needed by tourist attractions. For example, a major international-class tourism hotel can cost as much as 50 thousand dollars per room to build. If this room is not used most of the time, the owners of the hotel lose money.Building a hotel is just a beginning. There must be support facilities as well, including roads to get to the hotel, electricity, sewers (阴沟) to handle waste, and water. All of these support facilities cost money. If they are not used because there are not enough tourists, jobs and money are lost.1. Which of the following has most probably been discussed in the paragraph that goes before the passage?A. It is extremely important to develop tourism.B. Building roads and hotels is essential.C. Support facilities are highly necessary.D. Planning is of great importance to tourism.2. Too much tourism can cause all these problems EXCEPT______.A. a bad impact on other industriesB. a change of tourists' customsC. overcrowdedness of places of interestD. pressure on traffic3. Not enough tourism can lead to _____A. an increase of unemploymentB. a decrease in tourist attractionsC. the higher cost of support facilitiesD. a rise in price and a fall in pay4. It is good for local people to be well aware that tourism will______.A. use up a large amount of waterB. weaken their economyC. help establish their traditionsD. help improve their life5. The word handle in the last paragraph most probably means______.A. carry awayB. pick upC. get inD. take down四、书面表达（本大题共1小题，共25分）10.假设你是王涛，你所在的城市的报社正在征集有关缓解城市交通的建议，请根据下列要点用英语给报社写一封信：1．城市交通问题带来的影响；2．列举至少三条建议。
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Unit 11 The Media
Lesson 3 The advertising game
同步练习
1. Ba Jin was one of the best _____________ (当代的)writers.
2. The oil market is enjoying a _______ (迅速增长)
3 He can’t remember the basic ____________ (概念)of math.
4 The teacher is trying a new __________ (方法)to language teaching.
5 Large ___________ (公司)often have strict interviews for interviewers.
6 Her designs have a strong ____________ (视觉上的)attraction.
7 My sister has two kids, a boy and a girl. In other words, I have a _______ and a _________.
8 Because of Tom’s sudden wedding, his mother had to change the month’s ______ (预算).
9 You couldn’t wear this dress to go to the party, it’s not_(合适的).
10 He opinion that good products needn’t be _____ (做广告)is out of date.
1 某种产品
2 位于
3 品牌名称
4 直接的竞争
5 吸引/保持注意力
6 由……组成
7 采用现代技术8 习惯于……
9 突出,显眼10与……相联系
11 为了利润12 目的在于……
13 对……的贡献14 参加
15 致力于……16 鼓励某人做某事
The _______ advertisement is one that gives information about finding certain products. However, it might not be _______ when there are products and services in direct competition _____ each other in the market place. In such situation, advertisement need to ______, ________ the attention of the public. As present-day advertisers often have large budget, a lot of money is spent ____ applying modern techniques of design. But because of the __________ boom, people are used to ___ high standards of ________ design. Modern advertisements must stand out in a world full of ________ by combining the highest standards _______ ideas to make the products more attractive.
Most people know that the main ______ of the advertisement is making customers spend money, so many of today’s advertisers ________ that it does not matter ______ attractive the idea linked _____ the product is. ________, they try other ways to make people notice their products. For example, using humor, new and unusual ideas. ________, not all advertisement is about selling products and services _____ a profit. ________ advertisements are made to encourage citizens to participate ____ improving their neighborhood. These advertisements have helped to ______ public knowledge, _______ has made society a better place for everyone.
( ) 1. How many films ________ you ________ recently? None.
A.did; see
B. are ……seeing
C. has……seen
D. have ……seen
( ) 2. He has never ________ of such a thing before.
A. hear
B. heared
C. heard
D. hearing
( ) 3. More than 20 people ________ in traffic accidents ________ last May.
A. died; for
B. have been dead; since
C. have died; for
D. have been dead, for ( ) 4.The Statue of Liberty is in_________.
A. Japan
B. England
C. China
D. the USA
( ) 5.David went to buy some stationary ___________ souvenirs ________my cousin.
A. for; for
B. as; as
C. for; as
D. as; for
( ) 6.The match was ________ and I felt ___________.
A. exciting; excited
B. excited; exciting
C. excited; excited
D. exciting; exciting。