IT职场英语教学课件unit 4 writing activities

Step 1: Analysis of Policies, Environment & Context
Unit Four
Step 2: Analysis of Initial Situation Problems & Target
Groups
Step 6: Strategic selection, design and
▶Large organizations who require many such documents each day find these formats very useful. These formats are selfexplanatory and give full idea of the way a project proposal should be drafted.
Unit Four
Research Before Writing ▶Clear, specific description of current situations ▶Identification of problems and their causes ▶Target group and their entry conditions ▶Other parties involved and their situations ▶Resources available ▶Constraints ▶Analysis of past experiences
Marketing campaign 2,150,000 dollars
Unit Four
Sample
▶Estimated duration of project completion: 3 moths Market research: this will start immediately and be completed by March 1st. ▶Research and development：The new product range begins development in April. ▶Marketing campaign: online campaign begins in November. Advertising campaign in magazines begins in December and continues until April. ▶Target audience: European market
Desired Situations
Step 7: Design of monitoring, reporting & evaluation
Unit Four
Sample project proposal format ▶Name of project proposal designer: ▶Name of recipient: ▶Date of submission: ▶Name of company: ▶Title of project: ▶Description of project: ▶Objective of the project: ▶Monetary specifications of the project: ▶Estimated duration of project completion: ▶Target audience:
elaboration of activities
Step 4: Definition of Needs
Step 5: Specification of Objectives
Step 8: Risk Analysis
Step 9: Analysis of Resources
Step 3: Analysis of Exit Profile -
Unit Four
Task for Writing a Project Proposal in English
▶Please interview your group members about their plans on how to complete those tasks assigned to them. ▶Write a project proposal of 70words on your group’s task. (Different teams are responsible for the following tasks: Analysis of the software requirements, Detailed specification of the software requirements, Software design, Programming, Testing, Maintenance)
▶Monetary specifications of the project: Market research 250,000 dollars
Project’s objective and specification
Research and development 1,200,000 dollars
Unit Four
Project Proposal
Sample
Name of project proposal designer, recipient, date of submission, company
▶Name of project proposal designer: Robert
▶Name of recipient: Steven
Unit Four
Sample
▶Objective of the project: To enable the company to become an
international brand, we propose an investment of 5 million dollars
over the next three years.
American market. The company is now ready to move into
markets in other countries.
Unit Four
Sample
▶The Board of Directors has agreed the following investment plan. ▶Market research needs to be carried out in Europe to identify the best country to move into. ▶Research and development is necessary because we are developing a new range of products for the international market. ▶An international marketing campaign is needed to increase awareness of our brand. At the moment, the company is not known outside USA.
▶Date of submission: 22/3/2015
▶Name of company: kiehl's
Project’s title description,
▶Title of project: Expanding of the Market
▶Description of project: kiehl's is a successful brand in the
Unit Four
IT Reading activities IT Business writing Performance Review Extended Activities
Thank you
2
Business writing
How to Write a Project Proposal in English learning objectives
Unit FourProjeBiblioteka t Proposal Format
▶A project proposal format is a well detailed format. Such documents are written and give the outline or template for a common type of a project proposal.