与设计有关的外文翻译(供毕业设计使用)

1.―This is a range of wines that Belgian supermarket chain Delhaize offers within its own brand ―365‖, which includes simple, everyday products at affordable prices. The cork is a sign of humility, an object of little value, often used as craft material, as a simple and easily manipulated element with which to play and create. The use of cork gives it the air of something simple, typical of an everyday product. The cap is the element that unifies and personalizes the whole range. The motif designed for each label refers to the country of origin.‖
“这是一个范围的葡萄酒,比利时连锁超市德尔海兹集团提供了在它自己的品牌“365”,其中包括简单的以负担得起的价格的日常用品。

软木是谦逊的标志,一个没有多少价值的对象,多用于工艺材料,作为一个简单的,容易处理元素来玩和创建。

使用软木赋予了它在空气中的简单的东西,是日用品的典型。

帽子是统一和拟人化的整个范围的元素。

为每个标签的图案设计是指国家的起源。

”
2.―The development of this design is based on a fundamental premise: differentiation. The goal was to design a label which stands out from the competitors. There are three elements which revolve around the design of this Limited Edition: an organic decoration which is repeated as a pattern, a central vintage banner and a monochromatic scheme.‖
“发展的设计是基于一个基本的前提:区别。

目标就是设计一个能够在竞争者中脱颖而出的标签。

有以这款限量版的设计为核心的三个元素：一个是作为一个模式重复的有机装饰，一个是中央老式的旗帜以及一个单色搭配。

”
3.―Motozone is a fictitious company that is specializes in high-end auto parts. A company which strays away from discount products and appeals to serious car enthusiasts. The Motozone logo works a bit differently as the word after ―Moto‖ changes depending on the product. Motopart – Is the private label of Motozone –a wide range of quality products, made to ensure the customers long lasting use. This showcase d material is the wrench tool line, which changes size depending on the size of the wrench.‖“Motozone是一个主要从事高端汽车零部件的虚拟的公司。

这是一家偏离折扣产品并且对汽车爱好者有很强吸引力的公司。

Motozone标志的作用有点不同于“Moto”之后的词，其改变取决于产品。

Motopart——是Motozone的私人标签——大范围的优质产品,以确保客户长久使用。

这里展示的材料是扳手工具线,它的改变大小取决于扳手的大小。

”
4.―BBQ IT, stems from a desire to make cooking products appeal more to men. BBQ IT marinade kit draws inspiration from rancher‘s branding their cattle and working on their farms, to the drinking and grilling style of most men. The set contains two sauces, a spice rub, and a set of coasters (with drinking and grilling connotations branded on), all housed in a custom built wooden box.‖
―BBQ IT,源于想使烹饪产品吸引更多的人。

BBQ IT的腌料工具包灵感来自于大牧场经营者的品牌化，品牌化体现于他们的牲畜以及在农场工作的大多数人的饮酒与烧烤风格。

这套装置包括两种调味酱，香料按摩以及一组杯垫（打着饮酒和烧烤内涵的品牌），所有的装置都放在一个自定义构建的木盒子里。

”
5.―The goal of this project is to redesign wine labels for the Napa Valley Collection of JAQK Cellars – a new wine company in the Bay Area, California. JAQK Cellars wines are known for their beautiful and simplistic illustrations of their labels. However, the visual approach for this project focuses more on typography. Simple yet elegant type treatment is the focal point of each label.They maintain the high class look of the brand and also help customers find the type of wines they‘re looking for at a glance.‖“这个项目的目标是重新设计纳帕谷葡萄酒的标签的集合——一个在加州旧金山湾区新的葡萄酒公司。

JAQK 酒窖葡萄酒以他们的美丽和简单的插图标签著称。

然而,对于这个项目的可视化方法则更注重排版。

简单而优雅的类型的处理是每个标签的焦点。

他们保持高级优质的商标,还帮助客户找到他们乍一看就是正在寻找的葡萄酒的类型,。

”
6.―Siid Cha‖ originated from unsophisticated Hakka Culture in which they have dense emotions toward grains. Reserving human touch of traditional food by Hakka flavor. Hold the warmth of life on hand, Have a Return to Innocent Trip which chasing the Sun. Finally, taste.‖
“Siid茶”起源于淳朴的客家文化，在客家文化中他们对谷物有着浓厚的情感。

人们接触保留着客家风味的传统食品。

一方面保持着生活的热情，一方面回到追赶着太阳的天真的旅程。

最后，就是口味。

7.―Chocolate makers working directly at the source of the cacao farms are still very few and far between. Marou Faiseurs de Chocolat, based in Ho Chi Minh City (Saigon) is one such company who have created the first single origin gourmet bean-to-bar chocolate to come out of Vietnam.
“巧克力制造商工作直接在源代码的可可农场仍然很稀少。

位于胡志明市(西贡)的Marou Faiseurs德巧克力就是这样一个公司，该公司创造了第一个越南出来的单一起源美食条状的巧克力。

Marou was founded less than a year ago by two adventurous Frenchmen. They decided, to use the small amounts of cacao beans harvested, fermented and dried on small family farms throughout the Mekong Delta and southern highlands of Vietnam, to make an extraordinary chocolate.
不到一年前两个冒险的法国人成立了Marou。

他们决定,使用少量收获的可可豆,干发酵和在湄公河三角洲和越南的南部高地小的家庭农场,制作一种特别的巧克力。

Marou approached Rice Creative at the beginning of their adventure, with the mission to build the brand‘s visual identity and packaging.‖
在他们冒险的开始Marou接近于大米的制造,旨在构建品牌的视觉识别和包装风格。

”
―Inspired by Marou‘s unique story, we sought to develop an identity and packaging system with the right mixture of modernity and tradition. The most exciting aspect of the product for us, was that each variant of Marou Chocolate could be based on the province from where the cacao beans grow. The geographical location of the farm and its soil determines the characteristics of the cacao beans and therefore the flavour of the chocolate.‖
“受Marou独特故事的启发,我们试图开发一个现代与传统适当混合的身份和包装系统。

对我们来说产品最激动人心的方面是是使每个不同的Marou巧克力尽可能的基于该省的可可豆种植。

可可豆农场的地理位置以及其土壤的特点是决定巧克力口味的因素。

―After much deliberation, we found the simplest way to create a system for the bars was to name each bar after the province where it‘s bean s originated, and ascribe a natural colour-shift. Seeing the Trinitario cacao pods first hand, we found a greatly inspirational spectrum of hues. Deep vermillion to ochre yellow, grass green, midnight blue, and flushes of peacock aqua all appear.‖
经过了深思熟虑后,我们发现最近单的方法就是创建一个系统的酒吧，这些酒吧都是以可可豆起源的省份命名，并归于一种自然的风格。

看到Trinitario可可豆第一手的资料,我们发现了一个极大的鼓舞人心的频谱的色调。

深到赭黄朱红、草绿色、深蓝色以及所有出现的孔雀的浅绿色。

”
―We wanted the packaging to be strongly linked to Vietnam. We began collecting beautiful ceremonial papers that are still produced by artisanal printers in Cho Lon, the old Chinese quarter of Saigon. These papers are hand printed with intricate traditional lattice patterns. Typically, the patterns are adorned with illustrated fruits, flowers and auspicious animals. Inspired by this illustration style we hand drew our own original chocolate oriented ornaments of cacao pods, flowers and leaves, throwing in some heavenly looking clouds for the tropical monsoon. Our custom lattice pattern keeps a traditional look and creates a framework to incorporate some modernist typography, inspired by the old signage still found around the country.‖
“我们想要的包装得紧密地联系越南。

我们开始收集堤岸唐人街手工打印机生产的礼仪用纸，堤岸唐人街是西贡的旧中国的四分之一。

这些纸张手工印有复杂传统的格子图案。

通常，这些图案用水果、鲜花和吉祥动物的插图做装饰。

受这些插图风格的启发，我们以可可豆资料、鲜花、叶子以及热带季风扔向天堂的云彩的装饰为导向手绘我们自己独创的巧克力。

我们自定义的格子图案保持着传统的外观并创建了一个包含一些现代主义印刷风格的框架，灵感来源于在周围国家发现的旧的标识。

”
―To highlight the hand-made, artisanal quality of the chocolate itself, we commissioned a local printing shop to use the traditional silk-screen printing techniques to hand print the design in antique gold ink on each wrapper. The finished packaging is then given to Marou who then hand wrap the chocolate bars.‖“突出手工制作的,手工巧克力本身的质量,我们聘请当地印刷厂使用传统的丝印技术用古式的金墨在每个包装器上手模设计。

完成的包装是稍后给手裹巧克力棒的Marou公司”。

8.―Our story comes from Sicily (Italy), home of t he meat cur, our great-grandparents came to the coast of the Basque Country on the trail of a top quality product and docked in Mutriku, where after being dazzled by the quality of fish from its shores settled and put into practice all his knowledge at the service of craftsmanship with the ultimate goal of achieving a conserved high quality fish. Conservas Billante was born.‖
“我们的故事来自西西里岛(意大利)、家庭的肉,我们曾祖父母来到海岸巴斯克地区找到了一种高品质的产品并停靠在了Mutriku,之后被来自他们定居海滨的各种各样的鱼搞得眼花缭乱，于是他们利用他们所有关于技术服务的知识去实现一个目标，这个目标就是保全高质量的鱼。

于是乎Conservas Billante诞生了。

―Over 140 years of history have taught us to value and defend the traditional manufacturing methods, therefore, Conservas Billante firmly believe that this is the way to get a high quality standard at a time that is respectful of the environment. Furthermore, this allows us to boost the local fishing and the traditional culture of our coast.‖
“140年的历史教给了我们价值观以及捍卫传统制造的方法,因此,Conservas Billante坚定地相信这种一次性地获得高质量标准的方法是对环境的尊重。

此外,这使我们能够推动当地的渔业和我们海岸传统文化的发展。

”
9.―Imagine a herd of wild stallions galloping over smooth, white hills, their black coats reflecting the light of the moon. This very image lived inside winemaker Ernesto Catena‘s mind, and kept his primal attachment to land and nature alive during his time as a university student. After years of travel, when Ernesto planted his vineyard in Mendoza, ―Padrillos‖ was born. These intense wines express the pr imordial forces latent in our fertile land, and the wild spirit of Argentina‘s true varietals.‖
“想象一下,一群野生的壮马奔驰在光滑白皙的山上,他们的黑衣反射了月亮的光芒。

这个形象的画面存在于酿酒师埃内斯托脑海中一连串的想象中，并且保持着他作为一名他那个时代的大学生自然的活着对土地的原始依恋。

经过多年的旅行,当埃内斯托在门多萨种植他的葡萄园的时候,“Padrillos”诞生了。

这些激烈的葡萄酒表达了潜伏在我们肥沃土地的原始力量，以及阿根廷真正葡萄酒的狂野精神。

”
10.―Sure you COULD Photoshop coffee grounds into Pegasus form. But wouldn‘t you rather dump some grounds on the table and do it yourself? It took longer, yes, but pushing grounds on paper with an X-acto blade tends to be a much richer experience than pushing pixels with a cursor.
“当然你可以Photoshop咖啡渣成飞马形式。

但难道你喜欢抛售一些理由在桌子上,自己去做吗? 花的时间更长,是的,但是推动理由在纸上,一个X-acto刀片往往比把像素和游标具有更丰富的经验。

Dark Matter is a custom blend of small-batch roasted coffee with original package design developed as a 2011 holiday gift for Astronaut Studio‘s clients, partners and vendors. The image of the Pegasus is actual coffee grounds hand-tooled into the form of a Pegasus. The concept and design is a deliberate play on the agency‘s brand identity.‖
暗物质是一种与原包装设计开发成一个为宇航员工作室的客户、合作伙伴以及供应商的2011节日礼物而定制的混合的小批量烘焙咖啡。

飞马的图像是实际咖啡渣用手做成的。

这个概念和设计是一个关于该机构品牌身份精心设计的比赛中产生的。

”
11.‗The A Range is a simple furniture based on two interlocking letter As shapes. The range includes a stool, side table, coat stand.
Made from accredited birch plywood and available in white and grey, the A Stool and A Table come in a simple box with a carry-away handle. This is the first flat-pack, carry away furniture sold at John Lewis stores.‖
“The A Range是一个基于两个连锁字母形状的简单家具。

范围包括凳子上,边桌，衣帽架。

由认证桦木夹板和可用在白色和灰色的,一个凳子和桌子带有方便携带的把手的简单盒子。

这是第一个flat-pack,在约翰刘易斯的商店带走家具售出。

”
12.―For this conceptual project, students were to chose a pre-existing and well-known brand and develop
a line of skin care products. The key factor in deciding upon a brand was that it was not currently affiliated with a skin care line of products. The challenge was then to maintain equity within the brand and translate that into skin care.
“对这个概念上的项目,学生们选择已有知名品牌和开发一线的皮肤品。

在决定品牌之后的关键因素是它目前没有隶属于一个皮肤护理系列的产品。

面临的挑战是维持品牌内部的平等以及把它转换成皮肤护理。

Altoids has always been a product meant for a mass audience of both men and women. As a largely popular breath mint in the United States, the mint product is slightly more expensive than the average breath mint price. In maintaining such characteristics, Curious is a skin care product that is clinically proven to cleanse and refresh the skin. The product is meant for both men and women and offers skin care products that clean, treat, and sooth the skin.‖
Altoids一直是一个为了大众的男性和女性提供的产品。

在美国很大程度上是一个受欢迎的薄荷糖,它稍微比一般的薄荷糖的价格要贵。

在维护等特点方面,好奇的是这是一种经临床证明能净化并刷新皮肤的护肤产品。

该产品旨在为男性和女性提供清理、治疗以及真实的护肤产品。

13.―Our intention was to create a design that celebrated the rebirth of an old craft. We wanted a design that would feel right at home in a grandma‘s kitchen—the kind of grandma that might show you her old biker tattoos while she readies the tea and Sunday paper. Time regained.
Gordy‘s handcrafted pickles and preserves are a labor of love. Each thoughtfully designed recipe uses fresh, local produce & responsibly cultivated spices.‖
“我们的目的是为庆祝老工艺的重生创建一个设计。

我们想要这样一个设计，它会让我们感觉像在家里奶奶的厨房一样，当她在准备茶点和星期天的报纸的时候可能会展现她古老的纹身。

时间回复。

“Gordy的手工制作的泡菜和蜜饯是一项爱的劳动。

每一个深思熟虑设计的秘方都是利用新鲜的食品、特产以及可信赖的种植的调味品构成的。

14.―Kiyu Meteorological Station taro production from Jiaxian, Kaohsiung, is an unforgettable delicious snack in the Taiwanese memory. This packaging line boldly attempts to use the product itself different tastes, and does not make sense forming interesting combination with weather images. The changing weather referred to as touched the senses of taste, the spicy taste of mustard make us cry like a rain; spicy flavors makes you stamping like thundering; fragrant curry, such as the beautiful moonlit night, sweet caramel taste is charming sunny; taste mixed with different levels of integration, the taste buds also will comply with the incredible weather to start cross-sensory journey.‖
“来自于高雄郏县Kiyu气象台的芋头产品, 在台湾人的记忆中是一个难忘的美味可口的零食。

本包装系列大胆尝试使用产品本身的不同口味,以及无意义的图形与天气图像形成了有趣的组合。

天气变化触动着味觉,辣芥末让我们哭的像雨;辣味让你有种像雷电一样的冲击,香咖喱,如美丽的月夜,甜蜜的焦糖口味是迷人的阳光;口味混杂着不同层次的集成,味蕾也会遵守难以置信的天气开始cross-sensory旅程。

”
15.―R Design was approached by Tesco to redesign their entire range of standard and standard plus fresh fish that covered over 50 lines.
“R设计是特易购接洽的重新设计，他们的整个标准的范围和标准再加新鲜的鱼,覆盖了超过50个系列。

The idea was to emulate the buzz and atmosphere of a bustling fishmongers/fish market. The labels were designed to reflect the hand crafted feel of a chalkboard. All the typography was hand drawn and paired with illustrations that highlight the fish type. On the standard plus lines the illustrations change from the fish to that of the flavour or ingredient that comes with the product. e.g. King Prawns with Chilli & Coriander.
这个想法是模仿熙熙攘攘的鱼贩/鱼市场的氛围和嗡嗡声。

标签的设计反映了一块黑板的手工精细的感觉。

所有的字体设计,配上手绘插图都是在强调鱼的种类。

在标准型上加线条插图改变了从鱼的味道或原料产品。

例如：大虾和红辣椒与香菜。

Bright colours are used throughout both ranges to differentiate between the fish type and create hierarchy within the product titles and descriptions. The design was able to adapt across several pack formats achieving a consistent look across the range and strong stand out on shelf as well as engaging the consumer.‖
明亮的色彩被用于区分鱼类型并创建层次结构产品中的标题和描述。

设计能够适应在几个包格式实现一个一致的外观在范围和强大的货架上脱颖而出,以及吸引消费者。

”
16.―We‘re branding a series of 650ml bottles for Fort Garry Brewing for their Brewmaster Series. Kona Imperial Stout is the second beer in this series.
All these beers are strong in character and we want that reflected in the label designs in a bold, catchy way. With the ACL painted bottle print process we like to keep designs simple and bold so one can pick up the entire message and feel of the product on a single glance and to cut through clutter on the store shelves.‖
我们创建了一系列的650毫升瓶装的品牌，Garry酝酿了他们的酿造堡系列。

在本系列中帝国粗壮的是第二个Kona啤酒。

所有这些啤酒具有坚韧的性格特质,以及我们希望反映在标签设计中大胆,朗朗上口的方式。

伴随着ACL画瓶的印刷过程，我们喜欢保持印刷工艺的设计简单以及我们可以在一个单一的目光和切断杂物商店的货架上大胆捡起整个信息和产品的感觉。

”
―One of our assignments was to redesign the packaging for De Cecco, a famous brand of pasta. The brand takes pride in their high quality pasta and Italian heritage. Because De Cecco is so well known and familiar to many, I decided to keep the original logo to offset the very modern redesign. A large window was chosen to emphasize the product while the rustic box and sticker label mimic the homemade packaging of fresh pasta.‖
我们的一个任务是重新设计的包装Cecco德,一个著名品牌的意大利面。

品牌自豪于其高质量的意大利面和意大利的传统。

因为对许多人来说，德Cecco是那么的广为人知，我决定保持原来的标志,以抵消非常现代的重新设计。

一扇大窗被选来强调产品，而质朴的盒子和贴纸标签模拟新鲜意大利面的自制包装。

”
18.Back in late fall, architect and farmer Michael Rahal approached us with a branding opportunity. He founded Rahal Farms, which is located in the historic farming village of Fernvale, Tennessee. His farm practices holistic, sustainable land stewardship, compassionate animal husbandry, and educational community outreach in order to produce healthful, delicious and ecologically sound food. The goal of our branding was to suggest artful, healthy, earthy farm-fresh goodness while keeping the happy animals at the forefront. With his hens producing 400 eggs a day, we scrambled (no pun intended) to create an egg carton label so he could start selling his delicious farm-fresh eggs. He was looking for something that would really set his eggs apart on the store shelves and elevate his product above all others in the same category. We achieved this by choosing a colored carton with a wrap-around label that featured custom typography and illustration in complementary colors. The final label was printed on French Speckletone Paper in Cream Cordtone.‖
早在深秋,建筑师和农民迈克尔·拉带着宣传的机会找到我们。

他创立了拉农场,坐落在具有历史意义的田纳西芬维尔村子。

他的农场的实施整体的、可持续的土地管理,富有同情心的畜牧业以及教育社区外展以生产健康、美味的食物和生态良性循环。

我们的品牌的目标是建议巧妙、健康、朴实善良而把开心的格调的动物放在最前线。

与他的母鸡每天生产400个鸡蛋,我们爬(没有双关)来创建一个鸡蛋纸箱标签,这样他就可以开始销售他的美味新鲜鸡蛋了。

他在寻找一些可以将鸡蛋从货架上分离出来的东西和提升他产品尤其是其他一些相同种类的东西。

我们通过选择彩色纸盒标签中,与一个全方位定制字体和在互补色方面的插画。

最后的标签印有法文Speckletone在Cream Cordtone.的纸上。