实用英语综合教程2Unit4

baskets and pay for them at the checkout. A larger supermarket combined with a department store is sometimes known as a hypermarket.
Background Information Video Clip Group Discussion Spot Dictation
Video Clip Questions:
1. Why are supermarkets today continually expanding, specializing and reorganizing?
Key
Background Information Video Clip Group Discussion Spot Dictation
Video Clip Source
Supermarket Bits -- Meridian
For video script, please scroll down the page.
Background Information Video Clip Group Discussion Spot Dictation
The next lesson is that women never follow a logical route when
shopping. Your wife has disappeared before you know it. After ten minutes of searching, when you finally find her in a far corner, she enquires: “Where have you been all this time, dear?” Supermarket managers are sent on courses to learn how to tempt the customers and persuade them to buy goods they do not really need, at prices they are not able to afford. As a newcomer, I am often taken in by their clever techniques, as I take many goods off the shelves. But I am often discouraged by my wife. “Put it back, dear”. “You’ve tried that before and didn’t take to it”. “No, it’s too expensive”.
Part Division of the Text Further Understanding
Part 2 (Paragraphs 2-7): Accounts of different troubles in a supermarket shopping experience: 1) difficulty of getting a trolley (Paragraph 2), 2) wife getting disappeared (Paragraph 3), 3) temptation of unnecessary goods (Paragraph 4), 4) long wait before checking out (Paragraph 5), 5) rush at the checkout (Paragraph 6) and 6) trouble of handling the shopping outside the supermarket, e.g. a broken egg (Paragraph 7).
with a computer.
Part Division of the Text
The text can be divided into 2 parts: Part 1 (Paragraph 1): Thesis statement of the text: I am fond of the weekly shopping experience but it is not always so exciting.
what they are _____ . Many foods do not have individual packages with fond of beautiful ______ as we see in supermarkets, so the assistant has to designs
The Joys of Shopping
One of the things I am really fond of is the weekly shopping experience. I like to imagine pushing the trolley slowly around the supermarket and taking anything that interests me. But my experience is not always so exciting. First it is difficult to get a shopping trolley. Carefully designed not only to hold all shapes and sizes of purchases, a single trolley is hard to get out of the line of trolleys where it is parked. Often one needs the help of two strong men.
Further Understanding Questions:
1. What are supermarket managers sent on courses to learn?
Key
Part Division oห้องสมุดไป่ตู้ the Text Further Understanding
The supermarket managers are sent on courses to learn how to tempt the customers and persuade them to buy goods they do not really need, at prices they are not able to afford.
thenextlessonisthatwomenneverfollowalogicalroutewhen超级市场的经理专门学习过怎么诱惑顾客并让顾客买那些他们根本不需要而且也买不起的东西
Background Information
Background Information Video Clip Group Discussion Spot Dictation
Key
Because it usually contains several shoppers who pay by cheque, and it usually takes them a longer time to check out; consequently the customers following them have to wait for a longer period of time.
Group Discussion
1. Do you like name-brand products? Why or why not?
Background Information Video Clip Group Discussion Spot Dictation
2. Where do you usually go shopping, small stores, supermarkets or department stores? Do you enjoy bargaining? Why or why not?
2. Is my wife also taken in by the supermarket managers’ clever techniques?
Key
No. She often discourages me to buy expensive and unnecessary things.
3. Why does the author suggest, “Never join the shortest queue”?
Spot Dictation
In a traditional ______ store, an assistant has to fetch products from grocery shelves inside a counter while the customers stand outside and point to
2. According to the video clip, what are the three essential things to help you make the most of the shopping trip?
Key
The three essential things are your grocery list, a set budget, and your coupons.
fill their ______with whatever they ______ and wait in a ______ at the queue trolleys take to checkout where ______ can quickly work out the ____ amount of money total cashiers
After the week’s groceries have been collected, the last trial is passing
A supermarket is a self-service store offering a wide variety of food and household merchandise. It is larger in size and has a wider selection at relatively lower prices than a traditional grocery store. It typically comprises meat, produce, dairy, and baked goods departments along with shelves of canned and packaged goods as well as various nonfood items such as small electrical appliances, pharmacy products, and pet supplies, etc. Customers usually put their shopping into trolleys or
Background Information Video Clip Group Discussion Spot Dictation
measure out the amount consumers want to _______ . But in a purchase supermarket, the practices can be much more ______ . Customers just efficient
Supermarkets today are continually expanding, specializing and reorganizing in order to lure customers and entice them into filling their carts and emptying their wallets.