BEC中级真题解析_第四辑T2P3
“历年BEC中级真题阅读精讲”系列之八：第四辑T2P3 Critical Path
人邮第四辑真题TEST 2 READING PART 3争取暑假出全中级，然后挑战高级的Critical PathWhen David Hayden realised his company was heading for trouble, he took drastic measures to get it back on trackDavid Hayden founded his company, Critical Path, an email provider, in 1997 to take advantage of the boom in email traffic. Critical Path became a public company two years later, and Hayden took the opportunity to step down from his executive position in order to work on personal projects. At the same time, he agreed to stay with the company as Chairman, but the business was put in the hands of new managers by its investors. With sector-leading products and an expanding market, the company seemed to be on the up and up. However, by early 2001, it was in trouble. Shares that had been worth $26 in 1999, when they were first sold, were down to a mere 24 cents.Called in by a panicking board, Hayden found himself back in charge as Executive Chairman, trying desperately to rescue what he could. The 1,100 staff had lost confidence in the company and did not know what was going to happen to them. And, as Hayden discovered, the management team was incompetent. Those guys didn't understand the product or the sector,' says Hayden. The heads of department didn't communicate and they didn't lead.' But what was worse, Critical Path had lost the goodwill of its investors.Hayden knew that bringing the figures under control would be a vital step in the company's turnaround. 'You've got to sort out the finances. For me, that meant getting back the goodwill of the investors. That was tough, after what had happened. But although they were angry with the company, they didn't have bad feelings about me. I told them that I knew I could get the company on its feet again.' He was authorised to make whatever changes were required, and his first act was to find peoplewithin the company he could trust and put them in charge.The next thing Hayden had to tackle was morale. 'Everyone left the office at five on the dot - they couldn't get away quickly enough. To get the buzz back and win the staff over, I had to prove my own commitment and put in the extra hours with them.' In return, it was assumed that nobody would ask for overtime pay until the company was on its feet again. Contrary to normal practice, Hayden was reluctant to lay people off, and apart from not replacing people as they reached retirement age, he left the workforce largely unchanged, although he did identify key people throughout the company who were given more responsibility.But, as Hayden insists, before a company reaches such a crisis, there are warning signs that any financial director or accountant should take note of. 'A business that has an unrealistic pricing policy or has to negotiate extended credit with its suppliers is in trouble,' is his message. 'Or if youoften have to apply for your overdraft limit to be raised or have trouble paying tax on time, something needs to be done.'By 2003, the company was healthy again, with reasonably stable finances and a modest but steady share price of $1.60. 'One thing that helped save us was that our technology worked,' says Hayden. 'With 20 million email accounts, we never lost a single major client because the product kept on working.' With ideas for a fresh venture demanding his attention elsewhere, Hayden has moved on. 'It was time to go,' he says. 'I'm not a turnaround specialist. I prefer start-ups.'13 What event coincided with Critical Path becoming a public company?A Hayden became the Executive Director of Critical Path.B Investors hired a replacement team to run Critical Path.C Critical Path launched a successful new product on the market.D Critical Path was floated on the Stock Exchange at 24 cents per share.14 Which of the following situations did Hayden face at Critical Path in 2001?A The employees were worried about job security.B The investors were calling for changes to the company structure.C The management was misleading the staff about the company's position.D The board of directors did not realise the scale of the company's problems.15 One reason Hayden was able to turn Critical Path around was thatA he managed to find new investors.B the financial situation was not as bad as he had thought.C he had built up a good relationship with the management team.D he was given the support that he needed.16 What was Hayden's policy regarding the staff of Critical Path?A He paid overtime to everybody who worked outside office hours.B He reduced the workforce by operating an early retirement scheme.C He gave key staff the opportunity to help him set goals for the company.D He restored motivation by showing willingness to work alongside staff.17 According to Hayden, what could indicate that a business is in trouble?A problems keeping accounts up to dateB suppliers refusing to offer new credit termsC a frequent need to increase the amount borrowedD difficulties in getting payment from customers on time18 Hayden left Critical Path after he had rescued the company becauseA he wanted to develop the technology for a new internet service.B he wanted to concentrate on founding a new enterprise.C he had been offered a job with a major internet company.D he decided to go into partnership with a major client.这篇文章名为《Critical Path》，字面上理解是关键路径，但在此文中是指一个公司的名字。
bec中级第四辑真题详解test2
Test2Part one这篇文章讲的是外购（outsourcing）,分别有四位专家就这个问题给出了自己的看法。
A段的专家强调建立合同的重要性，B段专家认为要派专人负责，C 段专家讲外派人员和本公司之间要有一个互动，D段专家讲如果与外包商（outsourcer）组成联合企业的话可能带来的一系列问题。
如果对文章有个大概、基本的了解，很多题目不用细看就可以得出结论。
第一题的答案稍微有些隐晦，在B段的最后一句。
“Becausethereisanewoperationbeingcarriedoutinadifferentwayoutsideofthehomebus iness,this creates a training element.”因为新的操作是在本公司以外的地方以一种新的方式被执行，所以产生了培训成分。
这里的training对应第一题的“teach skills to employees”。
第二题的答案在D段中间:companiesshouldbecarefulnottolosesightof the original rationale for outsourcing.这里的rationale是基本原理、根本原因的意思。
第三题的答案在A段，非常明显的“establish contracts”。
第四段的答案是C段的最后一句话，outsourcing personnel have to talktothehomecompany'sexecutivesanduserstounderstandtheirexperiences.这里的talkto对应address，向....谈话。
第四题的意思是“说明在远址工作的外购人员的事情”，也就是C段最后一句说的外购人员向公司汇报他们的经历。
第五段的答案在B段，相当明显：It is critical to have an individualinchargetocheckthattheexternalandinternalbusinessoperationsworktogeth er。
剑桥BEC真题中级第四辑口语解析(Part-3-Discussion)
剑桥BEC真题中级第四辑口语解析(Part-3-Discussion)第四辑Test 1Selling old stockThe manufacturing company you work for needs to make space in its warehouse to stock its new products. The company would like to sell off end-of-range products at discounted prices.You have been asked to make recommendations.Discuss the situation together and decide:●How much discount should be offered●Whether to offer the same discount on all products●How customers could be informed of the discounts.库存积压品处理你所在的制造公司要清理仓库以便储存新产品。
公司想把已停产的尾货打折处理掉。
公司要求你们对此提出建议。
你们一起讨论当前的状况，并决定：●应该提供多大幅度的折扣●是否对所有的产品采取同样的折扣●如何通知客户这次的打折活动【思路点拨】主题讨论要点讨论结果原因Selli ng old Discountrate50% discount Big sale time of theyear; stock and out offashionSame/differe nt discount on all products Same discount Easy to catchattention;Easy to followstockWays of informing customers of the discounts Distribution ofleaflets;Emailingcustomers;Publishing newson-lineLow cost;Direct contact withcustomers【词汇&短语】整理，选出sort out 区分，区别differentiate 仓库warehouse 广告费用advertising rate 配饰accessory 亏本at a loss过时out of fashion 替换物alternative有吸引力appeal 传单，散页印刷品leaflet 营造空间make space 社区community有道理，所言极是have a point 几乎，实际地practically 【句型点击】常用否定句小结Little remains to be said. 简直没什么可说的了I don’t wholly agree. 我并不完全同意It simply will not do. 那是绝对不行的I never thought of it, let alone did I do it. 我想都没想到它，更别说去做了【参考范例】A: Now, we have to work out a plan to deal with the old stock which has been just sorted out from our warehouse. We don’t have much time left; because the new products are suppose to arrive in early next month.B: So we have two weeks left and we must hurry up.C: Most our stocks are clothes and accessories, and they have gone out of fashion.B: Yes, fashions changes quickly. So, to appeal our customers, we must offer great discount for our stock. How much discount would be appropriate?A: What do you think to a 50% discount? It’s Christmas season, a big sale time, discount is everywhere, so we must offer bigger discount than usual.B: Yes, I agree with you. The most important thing at this time is to sell off the stock and make space for our new products. C: You two have a point here. Anyway, our products are end-of-range and need to be cleared out soon. But I am wondering whether we will offer the same discount on allproducts?A: I prefer the same discount because people nowadays don’t like to bother themselves with calculating and differentiating. They are attracted by a 50% discount. And if they find our products are actually offered with different discounts, they would feel being cheated.B: Yes, I feel the same way. 50% discount is easy to catch attention and easy to handle. We don’t want to get our sales staff confused, do we?A: All right then, 50% discount for all our stock. Now let’s move onto our last term. How can we inform our customers the clearance sale?C: There are many ways to inform our customers. For example, we can advertise our sale on TV, radio and newspapers.B: I don’t think we have time for that, you know, there are just two weeks left, and it takes at least a week to contact the concerned department s to have our advertisement finally put on media. Then just a week left. I’m really not sure how much effect it will have on customers.A: Absolutely. And the advertising rates are high. I don’t think we can afford that. Our stock is already sold at a loss.C: Yeah, what you said is true.A: There’s an alternative, we can print leaflets and distribute them on the street and in the communities. In this way we can attract a lot of people’s attention at a low cost.C: Good idea, and we may also send emails to our customers or publish the news of our sale on line, and it’s particular free!B: Wonderful! It seems everything has been work out for selling our old stock.第四辑Test 2Promoting a new modelThe car manufacturer you work for plans to produce a new model and to target consumers between 18 and 25 years old. You have been asked to make suggestions for promoting the car.Discuss the situation together, and decide:●Which features of a car might be important to the target group●How an advertising campaign could present the car●Where you could advertise the car推出新款车你所在的汽车生产厂计划推出一款新车，并将目标人群定为18岁到25岁的顾客群。
剑桥BEC真题中级第四辑口语解析Part2MiniPresentation
第四辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Planning a presentation● Audience● Equipment needed【词汇&短语】农民工 migrant worker 被期望，被期待做某事 be expected to 图表，曲线图 graph 相应的，转而 in turn术语 technical words 最后但并不是最不重要的last but not least 准备行动，待命 stand by 备用的 spare 【句型点击】 ● 回到原话题To turn to the topic ….To get back to what I was saying…To go back to what you were saying about… ● 引起新话题 About…. I think… That reminds me of….. Talking of…., I know….. 【参考范例】When planning a presentation, speakers should first be clear about the composition of audience. The types of audience determine the techniques and languages they are going to use in the presentation. For example, if the speaker is faced with a group of migrant workers with poor educational background, he is supposed to use simple language with less graphs and technical words.Secondly, a good presentation depends on the support of equipment. Speakers must cooperate with the organizers to ensure that all needed equipment stands by and there should always be spare equipment in case anything goes wrong during the presentation. Meanwhile, the lighting and seating arrangement are to be fully prepared before the presentation.Moreover, to give a good presentation, the speaker is expected to have a thorough research on the topic. A good preparation will make the speaker confident of his performance, which in turnwill arouse the audience’s enthusiasm. Last but not least, a knowledge person is not necessarily a good presenter, so in order to improve the quality of his presentation; the speaker must learn presentation skills and practice them.Topic B: WHAT IS IMPORTANT WHEN ……?Selecting an interpreter for a meeting with foreign clients● Experience ● Reliability【词汇&短语】需要，要求call for 正直；诚实integrity积累accumulate 忽视，未注意到overlook环境，条件，情况circumstance 核心core结果outcome 互动interaction准确的accurate 咨询，协商consultation【句型点击】●常用礼貌打断语Can I ask a question?Can I interrupt for a moment?Just to change the subject for a moment, do you….?●概括性论述In most cases…..Generally speaking…On the wholeBy and large【参考范例】When selecting an interpreter for a meeting with foreign clients; to begin with, we must consider the related work experience of the interpreter. Interpretation is a skilled job which calls for a great deal of practice. A good interpreter must have accumulated plenty of experience and known how to respond quickly under different circumstances.Reliability is another important factor when choosing an ideal interpreter because he is the bridge connecting the two sides. A good business outcome depends on his accurate and fluent interpretation. Meanwhile, his personal integrity of occupation shouldn’t be overlooked because he grasps some business secrets and has the chance to touch the core technology.In addition, the personality of an interpreter should also be taken into consideration when selecting one for a meeting with foreign clients. Good personality will smooth the communication and encourage the interaction of the both sides. To some extent, a good interpreter will affect the result of business consultation.Topic C: WHAT IS IMPORTANT WHEN ……?Introducing a new product range onto the market●Timing●Advance publicity【思路点拨】【词汇&短语】产品系列product range 结束，终结terminate确保，担保ensure 提前宣传advance publicity在很大程度上to a great extent促销活动promotional events不合时宜的ill-timed 方向，定位orientation【句型点击】●常用口头衔接语Well, the point I’m trying to make it is that…Well, what I am trying to say is that…And don’t forget…●常用开场白I’d like to begin by saying…I’d like to begin by raising the issue/question of….There are two points I’d like to make…【参考范例】When introducing a new product range onto the market, timing is the most important factor. A perfect timing can ensure the success of the product range to a great extent while an ill-timed launch will terminate the development of new products.Besides, advance publicity is very important in warming up the market and arousing people’s interest in the coming of new product range. Advanced publicity is usually conducted through advertisement campaign. Good advance publicity will make people wait anxiously for the new products. And when the products are finally on sale, they couldn’t wait to possess them. At the same time, the company should organize various promotional events to stimulated people’s enthusiasm still further.What’s more, to successfully introduce a new product range onto the market, the company should have a clear orientation of the potential customers, or in other words, the product range should have target customers. Nowadays, people like to show their personality over the things they use. So the fate of a new product range heavily depends on its followers or fans.第四辑Test 2Topic A: WHAT IS IMP ORTANT WHEN ……?Aiming to improve career prospects●Reading business articles●Learning a foreign language【思路点拨】【词汇&短语】职业规划career prospect 保证guarantee系统的organic 职业能力proficiency开阔视野broaden the horizon 语言能力command of language【句型点击】Take… into account.Give you a clue of….….is becoming increasingly popular.….helps you step forward.【参考范例】When aiming to improve career prospects, I would take four factors into account, namely a good reading habit, a good command of foreign language, a further education and an organic frame of the world. To start with, a good reading habit can enrich your knowledge. When you are reading business articles, the latest business events will give you a clue of what to do on your own position. Secondly, foreign language learning is becoming increasingly popular in companies because it guaranteeseffective communication with overseas business partners. Thirdly, further education helps you to step forward. With more training, your proficiency will be improved. Last but not least, an organic knowledge system also plays an important part in the career development. A broadened horizon would enhance your professional skills.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding how to transport goods●Destination●Speed目的地destination 运输中in transit立即发货prompt delivery 装货过程loading process快递流通fast turnover 最佳报价best over【句型点击】In order to…With regard to… 基于Other things being equal…同等条件下【参考范例】When you are deciding how to transport goods, the destination of the delivery is the prime element to be considered. For the sake of convenience, various means of transportation should be adopted with regard to different distance of the delivery. Furthermore, we can’t overlook speed. A more prompt delivery means a faster turnover. On the other hand, delivery and loading of the goods shouldn’t be neglected. If the goods are not taken c are of. There could be damages either in transit or during the loading and unloading process or by other reasons. If the percentage of the damaged portion is too high and the goods are in a bad condition, The Company can suffer from a huge loss. And now it comes to the last point price, other things being equal, as long as the transport company can handle the items properly, we would definitely choose the one that grants us the best offer.Topic C: WHAT IS IMPORTANT WHEN ……?Purchasing new machinery●Level of automation●Maintenance requirement【词汇&短语】生产线the production line 付款条件payment terms由电脑控制的computerized 严格检查strict inspection提高效率raise efficiency 全自动的fully automatic极具清楚crystal clear 假设出来的情况hypothetical case【句型点击】We should aware of…My interes t is towards….If we don’t take this seriously…..【参考范例】When purchasing new machinery for production line, the level of the automation should be considered first. Just imagine how much labor it will save if the whole process is computerized and fully automatic, that is exactly the reason why we buy new machineries to save labor and raise efficiency. Moreover, we should be aware of the maintenance requirement of the machineries we bought. It should be stated crystal clear in the payment terms whether it is the responsibility of the buyer or the seller to get the maintenance covered. Furthermore, quality should be viewed before the purchase. The machinery has to pass strict inspection to guarantee qualified productions of goods. Finally, if I were in charge of the purchase, my interest will be towards safety. The visual of some worker getting caught in the blade of the machinery is horrifying. If we don’t take this seriously, this image will not be a hypothetical case.第四辑Test 3Topic A: WHAT IS IMPORTAN T WHEN ……?Selecting a retail sales assistant●Previous experience●Appearance【词汇&短语】销售经理sales manager 促进销售sales promotion推销潜力sales potential 销售利润selling profit代理商Selling agent【句型点击】●表达现状We can’t ignore the fact that….No one can deny the fact….This phenomenon attracts people’s interest in…【参考范例】When selecting a retail sales assistant, several factors should be taken into consideration. Firstly, I think if the candidate has some previous experience, he or she may get a priority or privilege for the position, because as may other employers, I attach great importance to it for that matter.Secondly, I would pay attention to the personal appearance of the applicants. A good appearance can make the publicity of the company better and easier, and the clients and customers will have deep impression of a decent, neatly dressed sales assistant.Thirdly, some basic skills and qualities are necessary, such as communication skills and analysis skills. And also, to keep contact with customers is very important. It can help us to improve our achievements and make sure we have sustainable resources for the future development.Topic B: WHAT IS IMPORTANT WHEN ……?Contacting clients by telephone●Calling at the right time●Listening carefully【思路点拨】【词汇&短语】客户支持clients support 打扰disturb可供利用的available 热情的enthusiastic令人反感的annoying 时间把握timing【句型点击】I am in the middle of…我正在忙着To put it in another way..….is the key point.One of the best ways to…. Is…..【参考范例】When contacting clients by telephone, we have to cover the whole range of business matter in a limited time, so we have to be very brief and efficient in every minute available. As a matter of a fact, we talk all day, but how to talk is obviously a somewhat neglected art.To be specific, firstly, you should make sure that you call your clients at the right time, because it is impropriate, impolite and very annoying to disturb your clients when they are in the middle of something. To put it in another way, the perfect timing is the key point. Secondly, when contacting clients by telephone you should listen carefully, because one of the best ways to show your respects to your clients is to become a good listener.Thirdly, you need to have a positive attitude and to let your clients feel that you are positive and enthusiastic. Also, you can keep a harmonious circumstance between you and the clients. Of course, there are other details that you should pay attention to, such as do not hang up first. We often say that the details determine you will succeed or fail. Note that the details can help a lot to solve the problems effectively.Topic C: WHAT IS IMPORTANT W HEN ……?Managing change●Clear objectives●Communication【思路点拨】【词汇&短语】企业目标business goal 蓝图blueprint核心竞争力core competence 与时俱进keep pace with time大的市场份额The lion’s share【参考范例】In this information age, the capacity to manage change is becoming increasingly important. Consequently, more and more managers begin to put this issue in the spotlight. In my perspective, when managing change, several factors should be taken into consideration. The first one is to set a clear objective, because it is the blueprint of a company’s future development. Without the guide of a clear objective, one will get lost in the business jungle.The second factor is communication skill. An effective communication can promote cooperation, and communication is usually considered as an inevitable way to effective management.The third one is technology and qualified personnel. They are the core competitiveness of the enterprises and they are the software and hardware that drive the enterprise to work in a full speed. Without them, it is hard to keep pace with the time. The last but not the least, creativity is also important. Even a single innovative idea may be capable of helping an enterprise to take the lion’s share of the market.第四辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Considering setting up a staff canteen●Employee’s opinions●Cost to the company【思路点拨】【词汇&短语】至关重要的crucial 策略战术tactic能被利用的available 注意be aware of….交换意见compare notes 或者alternatively长期预定long-tern reservation 可行性feasibility以员工为中心的employee-oriented 建筑，建造construction【句型点击】As far as…..concernedWith respect to….关于….To be specific 具体来说Be supposed to….应该……Conserve no effort to…不遗余力地【参考范例】With respect to setting up staff canteens, I suggest that we should be aware of the following four factors. To start with, employees’ opinions are supposed to play a crucial role. Undoubtedly, we should conserve no effort to meet the needs of the employees. We can benefit a lot from this employee-oriented tactic. To be specific, we can compare notes with employees from different departments, or, alternatively, we can make them vote for a decision.Secondly, the cost of the company deserves to be taken into consideration. If there can be other more economic options, why bother to build an extra canteen? I mean, if the company can make a long term reservation with a restaurant probably, it saves time and money.Thirdly, the financial situation tends to interfere in the decision making. If building a canteen is a better choice compared with ordering foods from restaurants in the long run, we still have to consider the expenses in building the canteen--------an undergoing construction is a big deal for the company anyway. Lastly, the location of the canteen is also quite important. If you want to build a canteen, there should be space available for it.Top ic B: WHAT IS IMPORTANT WHEN ……?Working as a teacher●Sharing expertise●Deciding responsibilities【词汇&短语】求助于resort to 零碎的piecemeal处理tackle with 前提premise倾向于apt to 灵活的策略flexible policy指派assign 唤起情绪invoke有机的，整体的organic 同时simultaneously【句型点击】The prime concern is… 首要考虑是..Given this pr emise…. 基于这样的前提Be expected to…被期待做某事，应该做某事【参考范例】When working as a teacher, the prime concern is sharing expertise. The need of the students should receive careful consideration. Through systematic training and teaching, the students should be able to resort to the professional skill of the teacher for reasonable solution of whatever problem they may come across in working experience.Secondly, the teacher is expected to decide the responsibility of his/her fellowman. In this case, it is better to tackle with the whole thing in an organic way rather than a piece meal basis. In other words, the person on the teaching position should be crystal clear of the strength and weakness of every student and assign them to the right positions based on this judgment. Given this premise, the whole team can work in an efficient way.Another crucial issue is how to monitor the students. Here we should adopt a flexible policy. It takes wisdom to let the students know that their behavior will be noticed b the supervisor and simultaneously to invoke the creative spirit out of them. In this way, we can improve the behavior pattern of the students and make full of their potentialities.Topic C: WHAT IS IMPORTANT WHEN ……?Negotiating a contract with a customer●Customer needs●Available budget【思路点拨】【词汇&短语】可持续的sustainable 共同愿望common desire双赢win-win 建立贸易机会conclude business互惠互利mutual benefit 一致coincides with通力合作close cooperation 报价quotations最新商品价格目录表latest catalogues 履行合同observe the contract商业信誉commercial integrity 国际惯例international practices【句型点击】I have some comment on…..The products meet with great favor.How to precede with 怎样来进行How to put…. Into practice….【参考范例】If I am negotiating a contract with a customer, I will firstly take the customers’ needs into consideration. The reason is ve ry simple. It is the basis of the undergoing negotiation; we are sitting around the negotiation table because we need something from each other. It is our common desire to conclude the business.On the other hand, the success of the negotiation depends on the available budget. Without financial support, all the rounds of discussin g and bargaining won’t make any sense. That is why it is an international practice to consider about the budget first and reasonable design of the contract comes after that.Besides the above mentioned points, long-term cooperation is also an essential element. Although the well-being of our own party is the main concern of us, we should insure that the prices we offered are very favorable, or we may even make some readjustment in our offer if the customer insists. The drive behind these behaviors is that sustainable profit and win-win outcome will make sure the contract can be held good for a long term. That is why we ought to make it our permanent principle to honor the contract and maintain commercial integrity.。
BEC中级真题详细解析
BEC中级真题详细解析：第二辑TEST 4 PART 2 员工评估Staff AppraisalsA director of the advertising agency owned by tycoon Bob Jacoby once grumbled that he wasn't enjoying his work. Jacoby's reply was, 'I don't pay you good money to enjoy yourself. If you enjoy working here, you should be paying me money.' Jacoby's sentiments used to be common.(0)____ Happily, things have changed. Most organisations now undertake regular staff appraisals, at which employees have the opportunity to discuss one-to-one with their line manager their ambitions and hopes, their strengths and weaknesses, their achievements and their disasters. But it is worth remembering how new all this is, and why.For a start, appraising isn't something many managers do naturally of their own accord. They often find appraisals difficult to handle and have to be made to carry them out. Appraisal systems have become widespread partly as a result of employment legislation, but more particularly because companies have learned that such assessments can work to their advantage. (8)......The company can improve its collective performance by helping employees to improve their individual performance.Managers who use appraisals need to approach them very carefully. They should bear in mind their own experiences of being appraised when in junior positions, recalling which appraisals were helpful, which were not, and why. In most cases, their own bosses did their homework, checking out the job specification, the C.V. and any previous reports. (9).........As a result, a lot of time would have been wasted, debating exactly what had happened and when.Being prepared and appreciating what it is like to be on the receiving end are, indeed, the keys to successful appraising. It is important to begin an appraisal by giving members of staff a chance to express their own views about their performance. (10) ......... Any information gained from colleagues i s normally given in a positive spirit, since nowadays everyone understands appraisals and appreciates that they are carried out with good intentions.The atmosphere in the appraisal should be one of positive and open discussion about how the employee is performing in the company.(11).........Some individuals will feel unjustly criticised when their boss makes comments on their performance. Others will respond fiercely to a critical assessment - although if they defend themselves passionately, that is no bad thing!Finally, it is important to regard appraisals as part of a continuing process.(12)......... Instead, they should be followed up with friendly questions from time to time, making it clear to employees that new goals and strategies suggested in them are to be taken seriously and are to be acted upon.If these pieces of advice are followed, it is hoped that both the employees and the company as a whole will benefit from the experience.A However, managers must take great care i n this respect.B Only after that should managers put forward their own points, which are likely to include comments collected from others in the organisation.C They should not be forgotten as soon as they are over.D Like many other aspects of free enterprise, appraisals are an excellent example of underlying self-interest.E Sometimes the appraiser goes too far the other way and fails to communicate problem areas andscope for improvement.F If they relied on memory, they probably got things wrong.G Employees were paid, and they obeyed; if they didn't like it, they could leave.《Staff Appraisals》，员工评价。
bec中级真题四及答案解析
bec中级真题四及答案解析BEC中级真题四及答案解析BEC（商务英语考试）被广泛认可为商务领域的英语语言能力证书，帮助考生提高商务沟通与交流能力，提升在国际商务环境中的竞争力。
在备考BEC考试过程中，熟悉BEC中级真题及其答案解析是至关重要的一步。
BEC中级真题四是考察商务课程的学习成果，涵盖了商务词汇、商务知识、商务写作等方面的内容。
通过解析真题，我们能够深入了解考试的出题规律，从而更好地备考。
第一部分：听力理解BEC中级真题四的听力部分包含多个案例，每个案例有两个问题。
听力部分主要考察考生对商务会议、电话交流和商务报告等场景的理解能力。
在备考过程中，建议多听商务英语材料，培养对口语速度和语调的适应能力。
第二部分：阅读理解BEC中级真题四的阅读理解部分包括多篇长文，每篇文章后面有三个问题。
阅读理解考察考生对商务文本的理解能力，包括对文章主旨、细节、推理和态度等方面的理解。
在备考过程中，注意培养总揽全文和快速定位细节的能力。
第三部分：商务写作BEC中级真题四的商务写作部分要求考生根据提示写一封商务信函。
商务写作考核考生的书面表达能力，要求考生在规定的字数内准确、简洁地表达主要内容。
在备考过程中，建议每天写一些商务信函，熟悉常见的商务写作模式和用语。
第四部分：商务口语BEC中级真题四的口试部分要求考生进行一次商务谈话。
商务口语考核考生的口头表达能力，要求考生在规定的时间内清晰、流利地表达自己的观点。
在备考过程中，建议多进行商务对话练习，提高口语交流的能力。
通过对BEC中级真题四的分析，我们可以发现其中蕴含了一些备考的窍门。
首先，密切关注商务英语材料，多听、多读、多写商务文本，熟悉商务用语表达方式；其次，加强对商务词汇的积累，掌握常用商务词汇的发音、拼写和用法；再次，培养良好的阅读和听力策略，提高快速定位信息和听取关键信息的能力；最后，通过刻意练习商务写作和口语，培养良好的书面表达和口头表达能力。
总结一下，BEC中级真题四及其答案解析是备考BEC考试不可或缺的资料。
剑桥商务英语(BEC)中级第二、三、四辑口语真题范例.
第二辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Entertaining clients●Types of activities●Cost[思路点拨]【词汇＆短语】促销赠品Complimentary presents 迎宾室Hospitality room招待费Entertainment allowance 定制Customize针对个人Personalize 有目的的Purposeful商业目的Business objectives 客户需求Customer demand包间Compartment 舒适的Cozy【句型点击】●间歇、停顿How shall I put it? 怎么说呢？Well, what I trying to say is…….. 我想说的是……..I’d like to begin by……●个人想法In my opinion, I’d say that…..The point is that…….Well, we should….【参考范例】Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office.When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we canhave an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients won’t feel that we are too purposeful.Cost is anther important factor when designing activities for clients. Higher expenses don’t necessarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based.Topic B: WHAT IS IMPORTANT WHEN ……?Choosing retail premises to rent●Location●Length of contract【词汇&短语】房东landlord 利润空间profit margin租户tenant 房屋结构building structure可持续发展sustainable development 合同到期exploration of contract繁荣boom prosperity 续签合同renew the contract租金rent 押金deposit【句型点击】●观点阐述Well, it seems to me that…….That’s true, but on the other hand…..●追加观点That’s just what/all I was thinking…..Well, the point I’m trying to make it that……Another thing I want to mention is……【参考范例】When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business.Besides, the length of contract is also an important factor in choosing retail premises because the retailer need time to develop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contract will ensure the retailer’s sustainable development.What’s more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are good for their capital turnover. A cooperative landlord is preferred and necessary for a win-win situation.Topic C: WHAT IS IMPORTANT WHEN ……?Deciding on packaging for products●Image●Production process【词汇&短语】包装材料wrapper，packaging material 不可再生资源non-renewableresources 包装设计package design 有利环境的environmental-friendly顾客的青睐customer favor 肤浅的，表明的superficial【句型点击】●自然过渡How shall I put it? 怎么说呢？Actually…..That’s just how I see it …..●个人观点Personally, I think…..Frankly, I think….【参考范例】Packing of products concerns the fate of products because it arouses people’s desire for purchase. When deciding on packaging for products, we should take several things into consideration.First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winning customer’s favor.On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyer’s market. After all, in comparison with packaging, people are more sensitive to price.Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmental-friendly.Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Selecting staff for promotion●Attitude to work●Current performance【词汇&短语】空缺职位vacancy 人事部personnel行政管理部administration 公关public relations总部head office 工资wages and salaries管理技能managerial skill 职业前景career prospect人力资源部human resources 团队协作teamwork【句型点击】●常用开始语Thank you for your questionThe answer is…Let me start with….In my viewIt is very likely that….●表达观点常用句What I am thinking is….Let me make my point very clear.It is crystal clear that…..There is no doubt that…..I am into the first opinion..【句型点击】When selecting staff for promotion, several factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to find workers who have great talents but are reluctant to make full contribution in their position, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certain way so that you can know everyone’s capability.Thirdly, you can’t ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in one’scareer. Admittedly, it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.Topic B: WHAT IS IMPORTANT WHEN ……?Considering a career change●Further study or training●Opportunities for future promotion【词汇&短语】实际工资real wages 合并merger最终目标ultimate goal 个人收入personal income坏的影响adverse effect 工资价格螺旋上升wage-price spiral 精明的讨价还价交易horse-trading 无形资产intangible assets资格qualification 投资回报return on investment【句型点击】●更倾向于某一个选项I would take …….. as my priority 我会把……..作为我的首选项。
BEC中级第四辑阅读真题详解
第四辑T1P1公司未来接班人——也就是潜力股——的培养问题。
首先得搞明白的是这篇文章到底讲的什么。
不用看具体内容，有两个地方直接告诉了。
一个是题目说明的第一句话，另一个是正文的标题。
从这两个地方就可以看出全文探讨的是公司未来接班人——也就是潜力股——的培养问题。
A段讲了TLRG这个贯穿全文的研究组织诞生的原因：现行的研究满足不了需要，于是大多数公司只能自己探索发掘接班人的模式；（即第五题的答案）B段讲了直属经理（line managers）对于发掘接班人的重要性（真是干什么都要从基层抓起），以及经理们的一些疑虑；C段讲的是接班人问题对公司的重要性，并且应该让院线经理们明白这种重要性；D段是针对前面列出的问题，提出的解决建议，什么专家协助等等。
整篇文章分为四个部分，层层递进，有很强的逻辑性。
拿这样的文章来做阅读材料应该是相对容易把握的。
题目解析：图中蓝色的线为答案潜伏的地方。
7个题干基本是将原文中的句子用另外的词语和句型表述出来，所以题干中的关键词都能在正文里找到与之匹配的，比如第四题题干里的expert对应D段的specialists,第六题的too busy to对应于B段里的heavy workloads，第七题的interest对应于C段的appeal。
第一题说“经理们必须采取措施使潜力股们相信他们对公司的价值”，也就是要让潜力股们对公司忠诚，即C段说的creating “attraction centres”和loyalty。
第二题“组织必须把目光投向正在培养中的潜力股以外的地方”，即D段最后两句话所说的寻找新一代的潜力股。
第三题和B段的最后一句话完全是一个意思：怕培养潜力股的投入收不回成本。
第四题说开发潜力股，经理们需要在公司内部得到专家支持。
答案是D段的第一句话：公司的人力资源专家需要采取行动。
HR specialists就是expert。
第五题说公司现在没有在指导策略的支持下辨别潜力股。
(完整word版)剑桥商务英语(BEC)中级第二、三、四辑口语真题范例
第二辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Entertaining clients●Types of activities●Cost[思路点拨]【词汇＆短语】促销赠品Complimentary presents 迎宾室Hospitality room招待费Entertainment allowance 定制Customize针对个人Personalize 有目的的Purposeful商业目的Business objectives 客户需求Customer demand 包间Compartment 舒适的Cozy【句型点击】●间歇、停顿How shall I put it? 怎么说呢？Well, what I trying to say is…….. 我想说的是……..I’d like to begin by……●个人想法In my opinion, I’d say that…..The point is that…….Well, we should….【参考范例】Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office.When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we can have an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients won’t feel that we are too purposeful.Cost is anther important factor when designing activities for clients. Higher expenses don’t necessarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based.Topic B: WHAT IS IMPORTANT WHEN ……?Choosing retail premises to rent●Location●Length of contract【词汇&短语】房东landlord 利润空间profit margin租户tenant 房屋结构building structure可持续发展sustainable development 合同到期exploration of contract繁荣boom prosperity 续签合同renew the contract租金rent 押金deposit【句型点击】●观点阐述Well, it seems to me that…….That’s true, but on the other hand…..●追加观点That’s just what/all I was thinking…..Well, the point I’m trying to make it that……Another thing I want to mention is……【参考范例】When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business.Besides, the length of contract is also an important factor in choosing retailpremises because the retailer need time to develop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contract will ensure the retailer’s sustainable development.What’s more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are good for their capital turnover. A cooperative landlord is preferred and necessary for a win-win situation.Topic C: WHAT IS IMPORTANT WHEN ……?Deciding on packaging for products●Image●Production process【词汇&短语】包装材料wrapper，packaging material 不可再生资源non-renewable resources包装设计package design 有利环境的environmental-friendly顾客的青睐customer favor 肤浅的，表明的superficial【句型点击】●自然过渡How shall I put it? 怎么说呢？Actually…..That’s just how I see it …..●个人观点Personally, I think…..Frankly, I think….【参考范例】Packing of products concerns the fate of products because it arouses people’s desire for purchase. When deciding on packaging for products, we should take several things into consideration.First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winning customer’s favor.On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyer’s market. After all, in comparison with packaging, people are more sensitive to price.Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmental-friendly.Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Selecting staff for promotion●Attitude to work●Current performance【词汇&短语】空缺职位vacancy 人事部personnel行政管理部administration 公关public relations总部head office 工资wages and salaries管理技能managerial skill 职业前景career prospect人力资源部human resources 团队协作teamwork【句型点击】●常用开始语Thank you for your questionThe answer is…Let me start with….In my viewIt is very likely that….●表达观点常用句What I am thinking is….Let me make my point very clear.It is crystal clear that…..There is no doubt that…..I am into the first opinion..【句型点击】When selecting staff for promotion, several factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to findworkers who have great talents but are reluctant to make full contribution in their position, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certain way so that you can know everyone’s capability.Thirdly, you can’t ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in one’s career. Admittedly, it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.Topic B: WHAT IS IMPORTANT WHEN ……?Considering a career change●Further study or training●Opportunities for future promotion【词汇&短语】实际工资real wages 合并merger最终目标ultimate goal 个人收入personal income坏的影响adverse effect 工资价格螺旋上升wage-price spiral精明的讨价还价交易horse-trading 无形资产intangible assets资格qualification 投资回报return on investment【句型点击】●更倾向于某一个选项I would take …….. as my priority 我会把……..作为我的首选项。
BEC中级真题4答案解析
BEC中级真题4答案解析TEST1首先得搞明白的是这篇文章到底讲的什么。
不用看具体内容..有两个地方直接告诉了。
一个是题目说明的第一句话..另一个是正文的标题。
从这两个地方就可以看出全文探讨的是公司未来接班人——也就是潜力股——的培养问题。
A段讲了TLRG这个贯穿全文的研究组织诞生的原因:现行的研究满足不了需要..于是大多数公司只能自己探索发掘接班人的模式;(即第五题的答案) B段讲了直属经理(line managers)对于发掘接班人的重要性(真是干什么都要从基层抓起)..以及经理们的一些疑虑;C段讲的是接班人问题对公司的重要性..并且应该让院线经理们明白这种重要性; D段是针对前面列出的问题..提出的解决建议..什么专家协助等等。
整篇文章分为四个部分..层层递进..有很强的逻辑性。
拿这样的文章来做阅读材料应该是相对容易把握的。
题目解析:图中蓝色的线为答案潜伏的地方。
7个题干基本是将原文中的句子用另外的词语和句型表述出来..所以题干中的关键词都能在正文里找到与之匹配的..比如第四题题干里的expert对应D段的specialists,第六题的too busy to对应于B段里的heavy workloads..第七题的interest对应于C段的appeal。
第一题说“经理们必须采取措施使潜力股们相信他们对公司的价值”..也就是要让潜力股们对公司忠诚..即C段说的creating “attraction centres”和loyalty。
第二题说“组织必须把目光投向正在培养中的潜力股以外的地方”..即D段最后两句话所说的寻找新一代的潜力股。
第三题和B段的最后一句话完全是一个意思:怕培养潜力股的投入收不回成本。
第四题说开发潜力股..经理们需要在公司内部得到专家支持。
答案是D段的第一句话:公司的人力资源专家需要采取行动。
HR specialists就是expert。
第五题说公司现在没有在指导策略的支持下辨别潜力股。
BEC中级真题解析_第四辑T4P2
The philosophy behind such joint ventures is simple. In economically challenging times,
marketing partnerships provide a cost-effective method of increasing brand awareness and sales.
F These are fairly standard items, but clearly the company hopes to transform them by broadening
the associations consumers have with the brand.
have been setting aside their differences; the new idea is that two brand names are better than one.
Sharing databases, strategies and communication systems can be the most effective means of
益。D选项的内容完全吻合，词组in return可以算是一个答案信号：作为回报，它的合作者
拥有了一个更宽广的分发平台，并从中提高了品牌的知名度。
第十一题。这一空前面是列举的另一个例子，一些知名的卡通形象正在加强Nasco家
用清洁产品的形象。也就是说家用清洁产品公司正在和卡通公司合作。这一空的后面也是讲
B Some experts therefore predict that this style of marketing will take up an increasingly large
bec中级真题第四辑答案解析
bec中级真题第四辑答案解析BEC中级真题第四辑答案解析BEC中级考试是国际商务英语考试中的一级考试，其目的是评估考生在商务英语方面的能力。
在备考过程中，掌握往年的真题并进行解析是非常重要的。
本文将针对BEC中级真题第四辑进行答案解析，帮助考生更好地准备考试。
第一部分：听力听力部分是BEC中级考试的第一部分，也是相对较难的一部分。
在第四辑中，听力部分涵盖了不同的商务场景和主题。
下面是对部分听力题目的解析。
题目1：What is Peter worried about?这道题目是关于Peter的担忧。
在听力材料中，我们可以听到Peter提到了一项商务计划，以及他对本周的会议是否能按计划顺利进行的担忧。
正确答案应选择：The success of the meeting this week。
题目2：What are the speakers talking about?这道题目涉及到两位员工在商务活动上的讨论。
在听力材料中，我们可以听到他们提到了一个国际会议，以及对该会议的筹备工作的讨论。
正确答案应选择：The International Conference。
第二部分：阅读阅读部分是BEC中级考试的第二部分，也是相对较容易的一部分。
在第四辑中，阅读部分的文章内容涉及了商务合作、市场趋势、企业管理等方面。
下面是对部分阅读题目的解析。
题目1：According to the passage, what are the challenges of international business?这道题目要求根据文章内容，找出国际商务面临的挑战。
在文章中，我们可以找到相关句子，提到了市场竞争激烈、文化差异、语言障碍等问题。
正确答案应选择：Intense market competition, cultural differences, and language barriers。
题目2：What does the term "market segmentation" mean?这道题目要求理解“市场细分”这一术语的含义。
bec中级第四辑真题详解test3
Test3Part one这篇文章主要是关于定价〔pricing〕的.题目算是阅读第一部分里比较隐晦的了.四个部分分别介绍了影响定价的一些因素.第一题,公司没有合理定价.答案是B段引用的一个例子：He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly.因为没有对数码相机合理定价,所以一个消费品公司破产了.和第一题吻合.Consumer goods: goods such as food, clothing, etc. bought and used by individual customers消费品.第二题,大环境使得涨价很困难.答案是A段,有点不太明显,甚至可能需要点经济学基础：He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies.很多工业国家的低通货膨胀率使得涨价变得困难.通货膨胀率是衡量一国宏观经济的重要指标,也就是这题所说的context.低通货膨胀率,说明经济不太景气,涨价会很困难.deter: to make sb decide not to do sth or continue doing sth阻碍eg: The price did not deter most customers第三题,公司隐瞒定价策略的后果.答案是D段的最后一句：The worst approach is to try to keep the pricing structure secret from customers. Nowadays, that is more likely to lead to lost contracts than large profits.最坏的方法是试图让定价结构对消费者##.今天,它更有可能导致失去合同而不是大的利润.第四题,一个公司确保定价准确的方式.答案是B段的这么一句：a Swiss drug company that introduced software for every sales representative's laptop, enabling them to provide consistent and accurate price quotes.一个瑞士的医药公司为每一位销售代表的手提电脑引进了软件,确保他们提供持续准确的定价.这里的accurate对应于precision,引进的软件就是方式〔means〕. 第五题,公司了解降价的后果.答案在C段,但是不那么明显：Supermarket chains, for example, can easily track customers' 'elasticity' - how their buying habits change in response to a price rise or a discount.大的超市可以轻易追踪客户的弹性—他们的购买习惯是如何对涨价或打折做出反应的.这个题需要理解一个常见的经济学术语：弹性.elasticity ：the extent to which people want to buy more or less of a product or service when its price changes.这个术语的概念基本吻合第五题所说的.能够了解客户的需求弹性,也就了解了涨价或者降价的效果.第六题,对产品定价首要的是根据客户所愿意支付的.答案是A的最后一句：based on their willingness to pay..集于他们的支付意愿.这里的based on对应于the first sector.第七题,粗糙的定价准则的广泛应用.答案在C段,有点隐晦：But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices.虽然公司可以用一种更复杂的方式来衡量,遵守基本的规则仍然是定价的最普遍的方式.BUT是个信号.rough可以从反面对应于sophisticated,,the most common way对应于widespread use.Part two《Issues in the recruitment world》,招聘世界里的话题.围绕猎头公司〔headhunter〕展开,说明了猎头公司的发展和重要性,以与用人单位对猎头公司的一些疑问.第一段引出话题,说现在正是猎头公司占领市场的时候.接下来几段顺序介绍了猎头市场的发展阶段,从起步阶段〔第二段的内容〕,到逐步发家〔第三段〕,当中列举了一个猎头公司的情况加以说明〔第四段〕,然后第五段介绍了用人单位对猎头公司的一些质疑.最后一段是总的概括.做这种题一定要理清文章的逻辑顺序,从整体上把握文章脉络.第八题,第二段的最后一句.第二段是简单引出猎头公司的起步,起步阶段并没有多少公司认识到猎头公司的重要性,就如第八题前面的一句话所说：It is hard to overstate the significance of this.很难高估这个的重要性,也就是说猎头公司的作用并没有被完全的认识到.后面的空格应该相应的填入猎头公司不太被重视的句子.E选项正好满足这个特点：直到几年前,甚至最大的公司都不可能一年利用猎头公司来填补一两个职位.第九题,主要是介绍Pinnacle这个猎头公司的情况.前面说这个公司的市场份额在10%到15%,空格后面一个rather〔相反〕,说定义公司成功的应该是公司所处理的高质量的工作和客户.中间应填入一个表转折意思的句子,并且可能和公司的市场份额有关.A句满足这个要求：虽然其他人可能把它〔指市场份额〕估计得更低,但一个公司的名声不仅仅是建立在市场份额基础上的.第五段,集中填入三个句子,所以一定要从意思上进行把握.这一段是用人单位对猎头公司的一些质疑,然后猎头公司Pinnacle的主席Edwards进行了一些反驳.这一段第一句话说人力资源部经理认为Pinnacle发挥了很重要的作用,接着空格后面说的是Some are concerned that…也就是一些人提出了担心,所以中间的第十题应该填入表示转折意思的句子,而且可能是对猎头公司发挥的作用的消极看法.D满足这一要求：但是这种认可不代表他们完全的高兴.BUT是个关键的信号,acceptance是指代前面人力资源经理们对猎头公司发挥作用的认可.第十一题,前面的句子是对猎头公司发挥作用的担心,认为它们权力过大了.这一题后面的句子是引用一个人力资源经理的解释,进一步说明猎头公司的影响力太大.所以十一题也应该与此相关.B符合：他们首要担心的是猎头公司会创造或者破坏管理职业生涯.Worry是关键词,同前面的concern相对应,make or break managerial careers也就是上下文所说的权利过大,简直拥有生杀大权.第十二题,理解了前面的,不难做出选择.这里很明显就是猎头公司为自己辩护.前面指责猎头公司的评价会影响个人的选择.而空格后面是Edwards的解释,说最终的决定权是掌握在客户自己手中.所以这一题很明显应该填入对前面表示反驳的句子,也就是F,object to,非常明显的信号：Edwards反对这种说法,声称他所做的无非就是寻找候选人然后鼓励他们去申请某个特定的职位.Part three《The art of persuasion》,劝说的艺术.这里的劝说〔persuasion〕带点广告的意思,是指怎么样设计广告手册〔brochure〕才能吸引顾客,也就是劝顾客掏钱购买产品.第一段引出话题,说广告手册常常设计得不合理,会把客户弄糊涂,从而结束客户的咨询.很多企业并没有思考一些关键性的问题,比如想通过广告手册达到什么目的.通常企业设计广告手册的原因是竞争对手拥有它.13题问第一段中作者对广告手册所做的观点是什么.答案是后面几句：businesses fail to ask themselves critical questions like….企业没有问自己一些关键性的问题.从这段话可以看出,作者认为企业在设计广告手册时的考虑是不周全的,没有进行深入思考.所以答案是C：设计他们时考虑得并不充分.A不对,没有提到客户的期望,只是说广告手册可能会把客户弄糊涂.B 也不对,第一段并没有提到design的问题.D在原文中也没有提到.这题稍微需要理解和概括. 第二段是讲广告手册设计时的一些考量.开头先说客户需要的广告手册是一个混合体,很难找到.而往往客户手册的预算是有限的,所以设计时不可能满足所有的市场需要,应该优先考虑最关键的部分.14题问作者在第二段中对公司的建议是什么.原文说的很明白：There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these.不可能满足所有的市场需要,所以优先考虑最关键的部分,其他的需要用另外的方式来满足.理解了内容不难选出答案是C：接受一个广告手册不可能满足所有目标的事实.第三段紧接着第二段所说的首要任务〔first task〕,提出了次要任务〔second task〕：把广告手册的内容找准.在95%的情况下,公司会雇人好好设计广告手册,但是却不会找有相关技能的广告文字撰稿人制作内容,或者至少给收拾下.还有一个更大的失败之处在于制作出的广告手册不是以客户为中心的.广告手册应该涉与到客户感兴趣的领域,集中在从你那购买所能获得的好处上.15题问作者在第三段说怎么样才可以改善大部分的广告手册.根据前面的内容概括,很显然答案在A和D之间.选A是根据题干中的the majority of brochures来的,原文中提到In 95 per cent of cases, a company will hire a designer to oversee the layout….. but they don't get a copywriter or someone with the right expertise to produce the text.在95%的情况下公司只注重设计而不注重表述内容,这里的95 per cent of cases可以对应the majority of brochures.get a.copywriter or someone with the right expertise to produce the text,找一个有相关技能的广告文字撰稿人来制作文字,也就是A所说的更好的语言和表达.第四段说明了广告手册刚刚诞生时的一些情况.客户更看重的不是企业所存在的时间,而是企业的名声和所干的实事.所以在广告手册的起步阶段,最重要的是企业要拥有一个良好的业绩记录.一旦这些建立起来了,广告手册就可以致力于让客户相信你的产品是市场上最好的.16题问在广告手册的引进阶段,作者对公司们的建议是什么.原文很明确：The important point to get across at the beginning is that you have a good track record..通过这一阶段最重要的是你必须有一个良好的业绩记录.也就是D选项所说的公司要注重他们所建立起来的名声.其他几个选项都没有提到.第五段说的是广告手册内容的一些注意事项.内容中要包含与你做生意时可能获得的一些好处.公司要对手册上的声明做详细说明.还可能引用现存客户的一些建议.这些可以使得广告手册显得很个人化,而不是堆砌供应商的照片然后把自己的名字印在最前面.17题问第五段对广告手册内容的讨论中,作者的建议是什么.答案是原文的这么一句：it is not enough just to state these; in order to persuade, they need to be spelt out.仅仅只是声明是不够的,为了可以说服,他们需要被详细说明.也就是B选项所说的为所做的声明提供支持.A和D没有提到,C不对,不是说避免使用他们的照片,而是说不能仅仅只呈上他们的照片,还要有别的东西,比如客户的建议.最后一段是说的设计阶段的注意事项,需要具备哪些特征才能让你的广告手册脱颖而出.18题要联系上下文进行理解,原文是说"there are many production features that can distinguish your brochure from the run of the mill."有很多生产特征能让你的广告手册区别于其他的,后文有一个make you stand out,理解这里的含义,就是要和普通的一般的广告手册相区分.所以选择ordinary.几个疑似生词：transpire：为人所知spell something out：to explain something clearly and in detailtrack record:业绩记录Part four《Online exchanges》,在线交易.19题,理解了意思不难做出选择,是说将广泛分散的卖家和买家聚集到了一起.用widely dispersed.20题,以前从未存在过的.None existed before.21题,这套设备导致了在线交易的出现.lead to导致.22题,take percentage of是个常用词组,意思是要拿走一部分.看个例句：I don’t take a percentage of your ad buy.在买卖中常用到这个说法.23题,turned out to be,固定用法,结果是24题,in total总共,固定用法25题,从意思上理解,是说挣扎着、努力着要在这个行业待下来.用struggle.26题,也要从意思上理解.这一段是讲的major embarrassments,举的例子都是消极的,前面说一个公司挣扎着要留下来,后面说当这个businessman损失了280m的时候,供应商放弃他了.用give up.27题,combine with,结合.将正确的商业计划和顶级技术结合好的时机和买家和卖家的信任. 28题,买家和卖家的信任.用confidence.29题,meet/satisfy/fulfil criteria满足标准,看朗文的一个例句：To qualify for a grant, students must satisfy certain criteria.30题,apply to 在这里是申请的意思：to make a formal request, usually written, for something such as a job, a place in a university, or permission to do something.看一个例句：I applied to four universities and was accepted by all of them.这个句子的意思是他不喜欢每次申请新的借款人时都要填相同的表格.31题,这里填入invite,使用的是一个不太常用的意思：to politely ask someone to do something.3 / 4礼貌的邀请某人做某事.整个句子的意思是邀请借款者填写一个标准的表格,然后表格在债主那里流通.32题,in competition with each other相互竞争.33题,处理了1.5m的贷款.用handle,deal的话要加with.Part five《Summary of annual progress》,年度进步总结.应该是公司领导在年度总结大会上做的报告,比较简短.34题,yet一般用在否定句的句尾,而此句是肯定句,yet多余35题,transform into,词组搭配,表示把…..转变成.of多余.36题,we have managed to improve almost double our profits,这个句子有两个谓语动词,improve 和double,所以有一个多余.保留improve的话,almost的位置不对,所以应该去掉improve,直接用double表示加倍.37题,这个句子的意思是说利润的增长已经将我们公司置于全球玻璃行业顶尖的位置.强调的动作的完成,如果用has been就是强调动作的一直持续.所以been多余.38题,succeed in固定搭配,this多余39题,最重要的原因是我们的能力一直领先于对手.定语从句的成分很齐全,不需要介词from. 40题,又是两个动词同时使用,重复了,必须去掉一个.句子的意思是我们拒绝原地踏步,stand still是原地踏步.所以去掉allow.41题,on sale,固定搭配,降价的意思.去掉the.42题,如果用that,后面应该接从句.而这句的后面不是从句.直接是comfirm as,表示确认公司作为行业领头羊的地位.43题,正确的44题,what this is,我们明确的知道这些是什么,extra多余.45题,正确的。
BEC中级真题解析_第四辑T2P3
大家论坛BEC 版块原创出品By culturecatcherCritical PathWhen David Hayden realised his company was heading for trouble, he took drastic measures to get it back on trackDavid Hayden founded his company, Critical Path, an email provider, in 1997 to take advantage of the boom in email traffic. Critical Path became a public company two years later, and Hayden took the opportunity to step down from his executive position in order to work on personal projects. At the same time, he agreed to stay with the company as Chairman, but the business was put in the hands of new managers by its investors. With sector-leading products and an expanding market, the company seemed to be on the up and up. However, by early 2001, it was in trouble. Shares that had been worth $26 in 1999, when they were first sold, were down to a mere 24 cents.Called in by a panicking board, Hayden found himself back in charge as Executive Chairman, trying desperately to rescue what he could. The 1,100 staff had lost confidence in the company and did not know what was going to happen to them. And, as Hayden discovered, the management team was incompetent. Those guys didn't understand the product or the sector,' says Hayden. The heads of department didn't communicate and they didn't lead.' But what was worse, Critical Path had lost the goodwill of its investors.Hayden knew that bringing the figures under control would be a vital step in the company's turnaround. 'You've got to sort out the finances. For me, that meant getting back the goodwill of the investors. That was tough, after what had happened. But although they were angry with the company, they didn't have bad feelings about me. I told them that I knew I could get the company on its feet again.' He was authorised to make whatever changes were required, and his first act was to find people within the company he could trust and put them in charge.The next thing Hayden had to tackle was morale. 'Everyone left the office at five on the dot - they couldn't get away quickly enough. To get the buzz back and win the staff over, I had to prove my own commitment and put in the extra hours with them.' In return, it was assumed that nobody would ask for overtime pay until the company was on its feet again. Contrary to normal practice, Hayden was reluctant to lay people off, and apart from not replacing people as they reached retirement age, he left the workforce largely unchanged, although he did identify key people throughout the company who were given more responsibility.But, as Hayden insists, before a company reaches such a crisis, there are warning signs that any financial director or accountant should take note of. 'A business that has an unrealistic pricing policy or has to negotiate extended credit with its suppliers is in trouble,' is his message. 'Or if you often have to apply for your overdraft limit to be raised or have trouble paying tax on time, something needs to be done.'By 2003, the company was healthy again, with reasonably stable finances and a modest but steady share price of $1.60. 'One thing that helped save us was that our technology worked,' says Hayden. 'With 20 million email accounts, we never lost a single major client because the product kept on大家论坛 BEC 版块原创出品 By culturecatcherhere, Hayden has moved on. -ups.' working.' With ideas for a fresh venture demanding his attention elsew 'It was time to go,' he says. 'I'm not a turnaround specialist. I prefer start13 What event coincided with Critical Path becoming a public company?A Hayden became the Executive Director of Critical Path.B Investors hired a replacement team to run Critical Path.C Critical Path launched a successful new product on the market.D Critical Path was floated on the Stock Exchange at 24 cents per share.14 Which of the following situations did Hayden face at Critical Path in 2001?A The employees were worried about job security .B The investors were calling for changes to the company structure.C The management was misleading the staff about the company's position.D The board of directors did not realise the scale of the company's problems.15 One reason Hayden was able to turn Critical Path around was thatA he managed to find new investors.B the financial situation was not as bad as he had thought.C he had built up a good relationship with the management team.D he was given the support that he needed.16 What was Hayden's policy regarding the staff of Critical Path?A He paid overtime to everybody who worked outside office hours.B He reduced the workforce by operating an early retirement scheme.C He gave key staff the opportunity to help him set goals for the company.D He restored motivation by showing willingness to work alongside staff.17 According to Hayden, what could indicate that a business is in trouble?A problems keeping accounts up to dateB suppliers refusing to offer new credit termsC a frequent need to increase the amount borrowedD difficulties in getting payment from customers on time大家论坛BEC 版块原创出品By culturecatcher18 Hayden left Critical Path after he had rescued the company becauseA he wanted to develop the technology for a new internet service.B he wanted to concentrate on founding a new enterprise.C he had been offered a job with a major internet company.D he decided to go into partnership with a major client.这篇文章名为《Critical Path》，字面上理解是关键路径，但在此文中是指一个公司的名字。
bec中级真题第4答案解析
bec中级真题第4答案解析BEC中级（Business English Certificate，商务英语中级）是一个非常受欢迎的英语考试，它旨在评估考生在商务环境中使用英语的能力。
考试的各个部分涉及商务英语的不同方面，包括阅读理解、写作、听力和口语。
在这篇文章中，我们将对BEC中级真题第4题的答案进行解析和讨论。
BEC中级真题第4题的答案解析本次BEC中级真题的第4题是一篇阅读理解题，文章标题为“电子商务的未来趋势”。
从题目可以看出，本题将涉及电子商务领域的发展趋势以及相关的商业机会和挑战。
在阅读文章之前，我们首先需要了解一些电子商务的基本概念和背景知识。
电子商务是指利用互联网和电子技术进行商业活动的过程。
随着互联网技术的不断发展，电子商务已经成为了现代商业中不可或缺的一部分。
它提供了一个全球化的市场平台，使得企业和消费者能够更加便捷地进行交流和交易。
接下来，我们进入文章的正文部分。
文章分析了电子商务领域的三个主要趋势：移动电商、社交电商和可持续电商。
首先，移动电商正成为未来的主流趋势。
随着智能手机和平板电脑的普及，越来越多的消费者选择使用移动设备进行在线购物。
这为企业提供了一个更广阔的市场，但也带来了技术和安全方面的挑战。
其次，社交电商也是一个快速发展的领域。
人们在社交媒体上分享自己的购物经验，推荐和评价产品，这对企业的市场推广和品牌建设起到了积极作用。
然而，随之而来的是如何管理多个社交媒体平台的挑战，以及如何保护消费者个人信息的隐私权。
最后，可持续电商是未来的重要发展方向。
随着环境保护意识的提高，越来越多的企业开始关注可持续发展，并采取一系列措施减少环境污染和资源浪费。
通过与供应商、物流公司和消费者的合作，企业可以实现绿色供应链的建立，推动可持续电商的发展。
文章的最后一段讨论了电子商务发展所面临的一些挑战。
首先是网络安全问题，尤其是个人信息的保护和支付安全的保障。
其次是物流和配送方面的问题，如如何快速准确地发货以及如何解决物流配送的成本和效率问题。
BEC中级真题解析_第四辑T3P2
BEC中级真题解析_第四辑T3P2Issues in the recruitment worldIn the competitive world of investment banking, good senior executives are not easy to find. Sowhat should the industry's hard-pressed directors do when they need to find senior staff?Increasingly, they decide to call in the headhunters. These are busy and profitable times for therecruitment agencies that dominate the world of executive search and selection.(0) .....They needed new people to revitalise their operations, and the result has been a boom in therecruitment market. Pinnacle, a leading recruitment agency, has helped various UK investmentbanks to rebuild their entire senior management teams. It is hard to overstate the significance ofthis. (8)............But now everything has changed, and Pinnacle is not the only major player in the field. Someanalysts believe that rival recruitment specialists ALTAssociates has a larger share of the market.However, there is little doubt that over its 13-year history, Pinnacle and its chairman, MatthewEdwards, have built up an impressive reputation.Edwards estimates that his company controls between 10 and 15 per cent of the headhuntingmarket for senior investment banking jobs in the UK.(9)............Rather, it is the high-calibre jobsand people that Pinnacle deals with that define the company's success. For example, the companywas recently commissioned to find a new chairman for NBS Bank, a vacancy that was one of themost talked about in the banking world.Most HR directors recognise that headhunters such as Pinnacle play a valuable role in therecruitment process. (10)............Some are concerned that a few companies, including Pinnacle,have too much power over high-level recruitment.(11)............As Tim Davidson, HR Directorat Cawfield Bank, explains, They can be kingmakers. These are the people who decide who gets afuture and who doesn't. If Edwards forms a view about an individual, it can affect their ability toget a particular job. That view could just have been formed on a bad day.' (12)............Final decisions in the selection process are always taken by his clients, he says, whoever they are.The role of headhunters should not be exaggerated. Many companies never use them. But as topexecutives are hard to find, there will always be a role for people like Matthew Edwards.A Although others may put it lower, it is important to remember that the company's reputation isnot based on market share alone.B Their chief worry is that the headhunters can now make or break managerial careers.C According to Edwards, this is a further indication that the way Pinnacle searches for a candidatetends to favour a certain type of manager.D But this acceptance does not mean they are universally happy, either with the state of the marketor with Pinnacle's role within it.E Until a few years ago, even the biggest companies were unlikely to use headhunters to fill morethan one or two jobs a year.F Edwards objects to this suggestion, claiming that all he does is find candidates and encouragethem to apply for a particular post.G A number of big investment banks recently decided to make changes to their managementboards after disappointing end-of-year results.《Issues in the recruitment world》招聘世界里的话题，围绕猎头公司（headhunter）展开，说明了猎头公司的发展和重要性，以及用人单位对猎头公司的一些疑问。
第二辑第四辑中级bec真题解析
人邮第二辑真题TEST 4 READING PART 5《When to recruit？》，何时招人？文章是讲的小公司招人的一些注意事项，应该如何判断招人的时机。
34题，cover是及物动词，后面直接接宾语，不需要用for。
cover在此处的含义是“to be enough money to pay for something”。
35题，正确的。
36题，这句的意思是说招人可以反过来增加收益。
mean (the) increased profits，意味着增加的收益。
并不是特别指代，不需要使用定冠词the。
37题，make是及物动词，直接后面接名词，make enough extra sales，不需要of。
38题，take on是雇佣的意思。
看韦氏词典的解释：If you take someone on, you employ them to do a job.后面不需要with。
39题，正确的。
40题，in this case: in this situation, if so, if we consider this situation 在这种情况下，such多余。
41题，正确的。
42题，timing是时机掌握的意思：the choice, judgement, or control of when something should be done。
这个句子的意思是如果你够聪明，把握好了正确的时机。
直接用get sth. right，so是多余的。
43题，招到了错误的人，形容词wrong后面直接接名词person，type是多余的。
44题，take在这里是及物动词，指耗费了多少时间和精力，直接用动词take就能表示这个意思，around是多余的45题，整个句子finding you made a mistake and need to recruit again(it) can have a very serious impact 成分很完整。
BEC中级阅读真题解析汇报
第二辑T1P1这篇文章讲的是培训〔coaching〕的作用。
培训对一个公司的开展和员工的成长都是至关重要的。
文章的内容比拟泛，但是题目的答案比拟明显。
第一题，教练和员工之间的接触不能解决工作中的所有困难。
答案是C段的这么一句：In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this.理论上，培训可以提供所有问题的答案。
但是实践中达不到这样。
Fall short of是关键词。
第二题，讨论某些情况如果再度出现的话怎么样可以处理的更好。
答案是A段的这么一句：analysing how they were managed and how they might be dealt with more effectively on subsequent occasions.分析应该如何进展处理并且在接下来的情况下怎样可以处理的更有效。
这里的dealt with more effectively对应于题干中的better handled，on subsequent occasions.也就是occur again。
第三题，教练鼓励员工将所学应用到日常的工作中。
答案是B段的这么一句：helps individuals to use formally learnt knowledge in day-to-day work and management situations.帮助个人将学到的正式知识用在日常工作和管理情况下。
这里的day-to-day work and management situations就是题干中的routine work situations，what has been taught 也就是formally learnt knowledge。
BEC中级真题解析第四辑T1P2
PART TWO Questions 8-12Read the article below about possible reasons for acquiring a company.Choose the best sentence from the opposite page to fill each of the gaps.For each gap (8-12), mark one letter (A-G) on your Answer Sheet.Do not use any letter more than once.There is an example at the beginning (0).AcquisitionWhen should a company consider acquisition as a way forward?There are many circumstances in which a company may wish to take over another organisation through an acquisition.The need to keep up with a changing environment often dominates thinking about acquisitions. One compelling reason to develop by acquisition is the speed with which it allows the company to enter new product or market areas. (0).....This is particularly true of e-commerce.The strength of competitors may influence a company to choose acquisition as a way forward. In markets that are static and where market shares of companies are reasonably steady, it can be difficult for a company to break into the market, since its presence may create excess capacity.(8)............The same arguments also apply' when an established supplier in an industry acquires a competitor. This may either be to gain the competitor's market share or, in some cases, to shut down its capacity in order to restore a situation where supply and demand are more balanced.There may be financial motives for acquisition. If the share value of a company is high, the motive may be to spot and acquire a firm with a low share value. (9) ............An extreme example is asset stripping, where the main motive for the acquisition is short-termgain by buying up undervalued assets and selling them on bit by bit.There may also be resource considerations. There may be a lack of resources or skills to compete successfully, so they must be acquired. (10)............It may also be that it has knowledge of a particular type of production system, business process or market need. In an international context, acquisition is often a means of gaining market knowledge.Sometimes there are reasons of cost efficiency which make acquisition look attractive. A cost efficiency could arise from the fact that an established company may already be very experienced and have achieved efficiencies which another company would find difficult to achieve quickly by internal means. (11)............In consumer goods industries, cost efficiency is usually the reason for an acquisition.Acquisition can also be driven by the expectations of key shareholders. Shareholders usually expect to see continuing growth, and acquisition may be a quick way to deliver this growth. But there are considerable dangers that an acquisition can lower share price rather than increase it.(12) ............ This is more likely when the decision to acquire is speculative as opposed to strategic. There are some shareholders who favour acquisition simply to bring a short-term boost to share value.A The necessary development and organisational learning would be too slow.B In the same way, an organisation can increase manufacturing opportunities.C Indeed, this is one of the major reasons for the more speculative acquisitions that take place.D It may be that the parent company may not have sufficient understanding of the acquired business, and this could remove value.E For example, a company may be taken over for its research and development expertise.F If, however, the company enters by acquisition, the risk of reaction from industry rivals is reduced.G In some cases, a market is changing so fast that acquisition becomes the only way of successfully breaking into it.从标题和副标题能知道这篇文章讲的是收购（acquisition）。
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the goodwill of its investors.
Hayden knew that bringing the figures under control would be a vital step in the company's
the boom in email traffic. Critical Path became a public company two years later, and Hayden took
the opportunity to step down from his executive position in order to work on personal projects. At
B He reduced the workforce by operating an early retirement scheme.
C He gave key staff the opportunity to help him set goals for the company.
D He restored motivation by showing willingness to work alongside staff.
Critical Path
When David Hayden realised his company was heading for trouble, he took drastic measures to get
it back on track
David Hayden founded his company, Critical Path, an email provider, in 1997 to take advantage of
'With 20 million email accounts, we never lost a single major client because the product kept on
working.' With ideas for a fresh venture demanding his attention elsewhere, Hayden has moved on.
C a frequent need to increase the amount borrowed
company seemed to be on the up and up. However, by early 2001, it was in trouble. Shares that had
been worth $26 in 1999, when they were first sold, were down to a mere 24 cents.
'It was time to go,' he says. 'I'm not a turnaround specialist. I prefer start-ups.'
13 What event coincided with Critical Path becoming a public company?
company, they didn't have bad feelings about me. I told them that I knew I could get the company
on its feet again.' He was authorised to make whatever changes were required, and his first act was
policy or has to negotiate extended credit with its suppliers is in trouble,' is his message. 'Or if you
often have to apply for your overdraft limit to be raised or have trouble paying tax on time,
But, as Hayden insists, before a company reaches such a crisis, there are warning signs that any
financial director or accountant should take note of. 'A business that has an unrealistic pricing
17 According to Hayden, what could indicate that a business is in trouble?
A problems keeping accounts up to date
B suppliers refusing to offer new credit terms
would ask for overtime pay until the company was on its feet again. Contrary to normal practice,
Hayden was reluctant to lay people off, and apart from not replacing people as they reached
A The employees were worried about job security.
B The investors were calling for changes to the company structure.
C The management was misleading the staff about the company's position.
couldn't get away quickly enough. To get the buzz back and win the staff over, I had to prove my
own commitment and put in the extra hours with them.' In return, it was assumed that nobody
to find people within the company he could trust and put them in charge.
The next thing Hayden had to tackle was morale. 'Everyone left the office at five on the dot - they
turnaround. 'You've got to sort out the finances. For me, that meant getting back the goodwill of the
investors. That was tough, after what had happened. But although they were angry with the
D Critical Path was floated on the Stock Exchange at 24 cents per share.
14 Which of the following situations did Hayden face at Critical Path in 2001?
A he managed to find new investors.
B the financial situation was not as bad as he had thought.
C he had built up a good relationship with the management team.
the same time, he agreed to stay with the company as Chairman, but the business was put in the
hands of new managers by its investors. With sector-leading products and an expanding market, the
Called in by a panicking board, Hayden found himselChairman,
trying desperately to rescue what he could. The 1,100 staff had lost confidence in the company and
A Hayden became the Executive Director of Critical Path.
B Investors hired a replacement team to run Critical Path.
C Critical Path launched a successful new product on the market.
D The board of directors did not realise the scale of the company's problems.
15 One reason Hayden was able to turn Critical Path around was that