新视野大学英语第三版第四册第三单元sectionA课件ppt

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Lately we hear more and more about social entrepreneurs. What they do isБайду номын сангаас_s_im__il_a_r_; they might even act like business entrepreneurs. They might _in_v_e_s_t_ money in projects or get others to support them.
A Section
Fred Smith and FedEx: The vision that changed the world
Contents
Warming-up Activities Text Study Language Application Summary
A Section
Fred Smith and FedEx: The vision that changed the world
1. What do you know about these people and their companies?
2. What personality traits do successful entrepreneurs have in common?
Picture Description
1. What do you know about these people and their companies?
• The man in the first picture is Steve Jobs, cofounder and former chairman and CEO of Apple Inc.;
• The man in the second picture is Mark Zuckerberg, founder of Facebook, the world’s largest social networking website;
Cultural Background
1. What do you know about “the Millionaire’s Unit”?
It is the nickname for the First Yale Unit, a naval air reserve unit considered to be the first in the United States. It was started by F. Trubee Davison, a Yale sophomore at the time, in 1915. The unit had 29 members who were all wealthy and fascinated by flying. Their intention was to learn to fly airplanes so as to develop American’s military aviation.
A Section
Cultural Background
Questions Previewing 1. What do you know about “the Millionaire’s Unit”?
Tips
2. What do you know about the “hub and spoke” system?
Tips
Listen to a short passage concerning entrepreneur and fill in the missing information.
The _t_r_a_d_it_io_n_a_l_ definition of an entrepreneur is a person who organizes and accepts the risks of a new business. Entrepreneurs may have a new product or service to _o_f_fe_r_. Or they may have ideas for new ways to do business.
But an entrepreneurial spirit does not have to _b_e_l_im__it_e_d__to_ the business world.
To be continued
Listen to a short passage concerning entrepreneur and fill in the missing information.
Successful entrepreneurs have many personality traits in common, such as strong leadership qualities, high motivation, great determination, willingness to fail, competitive spirit, budget-mindedness, etc.
新视野大学英语第三版第四册第三单 元sectionA课件ppt
4
3 UNIT Being entrepreneurial
A manager is not a person who can do the work better than his men; he is a person who can get his men to do the work better than he can.
Social entrepreneurs say they look for solutions to needs without leaving them to government or industry to solve. And they say they try to _s_p_r_e_a_d_ the solution. In other words, to change the system,
• The men in the third picture are Larry Page and Sergey Brin, co-founders of Google Inc.
Picture Description
2. What personality traits do successful entrepreneurs have in common?
Warming-up Activities
Lead-in
Pre-reading Activities Cultural Background
1. What is an entrepreneur?
An entrepreneur is an individual who accepts some sort of risk — usually financial — in the pursuit of new business. The word can apply to any person organizing a new project or opportunity, though it is most often used in business world.
4
3 UNIT Being entrepreneurial
Fred Smith and FedEx:
Section A The vision that changed the world
Objectives
To talk about the entrepreneurial spirit To further understand the text To apply the phrases and patterns To master the essay writing skill
—Frederick W. Smith (American businessman, founder of FedEx)
The secret of business is to know something that nobody else knows. —Aristotle Onassis(Greek shipping magnate)
task; • the ability to establish good relations with people
around; ......
Picture Description
Answer the following questions briefly based on the given pictures.
There are many historical examples of people who might be called social entrepreneurs. Susan B. Anthony, for example, _fo_u_g_h__t _fo_r_ women's rights in the United States. Vinoba Bhave created the Land Gift Movement to help India's poor and _la_n_d_l_e_s_s_.
To be continued
position Listen to a short passage concerning entrepreneur and fill in the missing information.
they try to get whole societies to change.
Cultural Background
2. What do you know about the “hub and spoke” system?
It is a system which makes transportation much more efficient by routing all of the traffic through one or a few central hubs. The FedEx company took advantage of this idea in the 1970s, revolutionizing the way airlines were run. Now the model is extensively used in commercial aviation for both passengers and freight.
Their most important goal, they say, is to create social value. They organize and support programs that _a_im__t_o_ improve conditions in communities.
But social entrepreneurs say they are not g_u__id_e_d_ by a desire for profits.
To be continued
Listen to a short passage concerning entrepreneur and fill in the missing information.
2. What are the good qualities of an entrepreneur?
• great ability to lead; • an intense level of strong determination and
willingness to work hard; • being innovative and creative; • a strong motivation towards the achievement of a
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