旅游文本的英译——问卷调查与策略探讨

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3.旅游体验的评价——调查受访者对于旅游目的地、旅游产品、服务等方面的评价情况。
Evaluation of tourism experience - Investigate the evaluation of the respondents on tourism destinations, tourism products, services and other aspects.
三、调查内容Survey Content
1.旅游消费的基本情况——调查受访者的出游频率、出游时长、出游预算等情况。
Basic information on tourism consumption - Investigate the frequency of travel, the duration of travel, the travel budget, and other aspects of the respondents.
旅游文本的英译——问卷调查与策略探讨
问卷调查与策略探讨的旅游文本英译
Questionnaire Survey and Strategy Exploration for Travel Text
一、调查目的Purpose of the Survey
本问卷旨在了解现阶段国内旅游市场的消费特点和需求,以及旅游企业在推广、服务等方面的表现与不足,从而为旅游行业制定更加合理有效的发展战略提供参考。
2.旅游需求的分析——调查受访者对于旅游目的地、旅游方式、旅游主题等方面的需求情况。
Analysis of tourism demand - Investigate the respondents’ demand for tourism destinations, tourism modes, tourism themes, etc.
二、调查对象Survey Object
本次调查对象为国内20岁以上有出游经历的人群,采用网络问卷调查方式进行。
The survey object of this survey is the population over 20 years old in China who have travel experience, and the survey is conducted through online questionnaires.
五、策略探讨Strategy Exploration
在了解和分析国内旅游市场的基本情况和需求后,可以对旅游行业的发展趋势和方向进行探讨,如制定更具优势的旅游产品和服务,加强旅游营销和品牌建设,提高旅游企业的服务水平和竞争力等。
After understanding and analyzing the basic situation and demand of the domestic tourism market, we can explore the development trend and direction of the tourism industry, such as formulating more competitive tourism products and services, enhancing tourism marketing and brand building, improving the service level and competitiveness of tourism enterprises.
4.旅游企业的服务表现——调查受访者对于旅游企业在宣传、预订、旅游路线设计、服务质量等方面的表现与评价情况。
Service performance of tourism enterprises - Investigate the performance and evaluation of tourism enterprises in promotion, reservation, tourism route design, service quality and other aspects.
The purpose of this questionnaire is to understand the consumption characteristics and demands of the current domestic tourism market, as well as the performance and shortcomings of tourism enterprises in promotion, service and other areas, so as to provide reference for the development of more reasonable and ies for the tourism industry.
四、调查结果分析Analysis of Survey Results
通过对调查结果进行统计和分析,可以得到有关国内旅游市场消费特点、旅游需求、旅游体验和旅游企业服务表现等方面的情况,为制定旅游行业发展战略提供科学的依据和决策支持。
Through statistical and analytical analysis of the survey results, the characteristics of consumption in the domestic tourism market, tourism demand, tourism experience and the service performance of tourism enterprises can be obtained, providing scientific basis and decision support for the development of the tourism industry.
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