物流英语课件之：供应链2
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《物流专业英语》Unit-2-Supply-chain-PPT课件
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1）What is the definition of a supply chain?
A supply chain is a complex logistics system in which raw materials are converted into finished products and then distributed to end users (consumers or companies)
什么是供应链管理？ 供应链管理(SCM) 涉及到供应链中对材料流、信息流和资金流
所进行的整合、协调和控制。
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供应链管理图
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What is the task of the SCM? The task of the SCM is to design, plan, and execute the supply-
活动进行设计、规划和执行，以便能给客户提供理想的服 务水平，并使其获得利润。
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Why is supply chain management important? In 2006, US companies spent over $ 1 trillion (10% of GNP) on
supply-related activities (movement, storage, and control of products across the supply chain). Eliminating inefficiencies in supply chains can save companies millions of dollars.
为什么供应链管理是重要的？ 在2006年，美国公司在与供应相关联的活动（产品在整个供应
Unit 2 供应链管理
3. SCM is an extension of Logistics. The concept of supply chain management is relatively new; however, it is in fact an extension of the logistics. Logistics management is basically concerned with optimizing flows within the organization, while supply chain management extends such internal integration to the outside of the organization. 4. Six strategies for SCM With the numerous advantage of supply chain integration, its management can be a complex challenge. 5. Trade Focused: Prioritizing “low price, best value” for the consumer (as with the logistics optimizer strategy but focusing less on brand than on dedicated service to trade customers).
That’s all! See you!
供应链
Supply chain management
上下游
upstream and downstream
市场运作
Market driven
灵活操作
物流与供应链管理(英文版)PPT课件(73页)
The objective should be to establish a chain of customers that links people at all levels in the organization directly or indirectly to the marketplace.
Chapter 2
The customer service dimension
Outline
The marketing and logistics interface What is customer service? Customer service and customer retention Service-driven logistics systems Setting customer service priorities Setting service standards Summary
从顾客角度出发，强调理解多重服务要素 的重要性。
Explains of the importance of customer retention and the life time value of a customer.
解释客户保持与客户终身价值的重要性。
Outlines the idea of a service-driven logistics system based upon identified service priorities and a customer based segmentation according to service requirement.
1.Pre-transaction elements
2.Transaction elements
物流英语 unit 2 Supply Chain Management
• Some experts distinguish SCM from logistics, while others consider the terms to be interchangeable.
It is only few years that the firms have started to focus on logistics and SCM as a source of competitive advantage. There is a realization that no company can do better than its logistics system, which becomes even more important given that product life cycles are shrinking and competition is intense. Logistics and SCM today represents great challenge as well as tremendous opportunity for most firms.
• The definition one American professional association put forward is that SCM encompasses the planning and management of all activities involved in sourcing, procurement, conversion, and logistics management activities.
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Economy globalization and electronic commerce have heightened the strategic importance of SCM and created new opportunities for using supply chain strategy and planning as a competitive tool.
物流英语unit 2 Customer Service and Logistics
Role of Logistics in Marketing Mix
• The fundamental utility of a product is created through production, marketing and logistics.
– Production: form utility – Marketing: possession utility – Logistics: place and time utility
and the time goods are received by the customer.
Issues in improvement of customer service
Determination of the optimum service level
Issues in improvement of customer service
Transportation
Issues in improvement of customer service
2. Service level improvement
– Improvement of the logistics service level may increase revenues, especially in markets with homogeneous low-price products.
logistics VI. Issues in improvement of customer service
Role of Logistics in Marketing Mix
• Marketing, production, and logistics are collectively managed to achieve customer service objectives.
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Definition of Supply Chain
Management 1
Supply chain management is a set of approaches utilized to efficiently integrate suppliers, manufacturers, warehouses and stores, so that merchandise 商品,货物 is produced and distributed at the right quantities, to the right locations, and at the right time, in order to minimize systemwide costs while satisfying service level requirements.
1. Vertical integration 纵向整合
Oil Iron ore Rubber
Auto
One organization owns multiple participants in the supply chain , Example: Ford Motor in 1920 Vertical integration extends a firm’s competitive scope within same industry
3.Strategic alliances 战略联盟
"A strategic alliance is a partnership between firms whereby resources, capabilities, and core competences are combined to pursue mutual interests."
improved profitability
How to integrate supply chain?
Three primary methods to integrate Supply Chain
Vertical integration Outsourcing Strategic alliance
PC store
stock
Factor 2: Consumer power
Why consumer power became a attribute to the SMC development?
Consumer affluence Consumer’s needs and
wants change quickly
Suppliers
Sourcing
Inbound storage/ FigO. 1p-e3rations Transportation
Outbound storage/ Transportation
Consumer distribution
Customers
what factors have attributed to the boost of SMC?
Internet— instantaneous visibility to the same data througout supply chain
Supply chain become more proactive, which can transform into lower inventories and
Fast and agile respond to their changing demand –achieve through SCM
Factor 3: Information availability
Computerization— efficient and low-cost tool to solve logistical and supply chain decisions
Bullwhip effect 长鞭效应
Bullwhip Effect (以PC产业为例)
IC parts and Components manufacturer
IC manufacturer
Peripheral Industry
PC Assembling
firm
stock
stock
Stockຫໍສະໝຸດ stockChapter 9 Supply Chain Management
Topics
“Nowadays, it’s supply chains that compete with
supply chains!”
What is Supply Chain ? What is Supply Chain Management? What factors have attributed to the boost of SMC? How to integrate supply chain?
Factor 1:Excess Inventory costs
Why? The lengthy order-to-delivery Unpredictable market Product variation
Stockpile inventory in different part of the supply chain
2. Outsourcing 外包
Concept
Outsourcing is the action taken by an organization to move a part of its
internal processes to an outside entity or group (a third party) to improve efficiency, quality, or reduce time to deliver services or products
What Is Supply Chain ?
workshop
train
brewery
What is supply chain ?
A supply chain encompass all activities associated with the flow and transformation of goods from the raw material stage, through to the end user, as well as the associated information flows