外贸英语函电写作要点

●信函1 建立业务关系

1. 告诉对方从什么渠道得知对方的信息。

Owe..to…

承蒙ABC公司的介绍，我方得知了贵公司的名称与地址。

We owe your name and address to ABC company.

Transfer sth. To sb.传递…到..

Pass on sth. To sb.

Thanks for ABC company who have passed on your name and address to us.

除了别人告知，还可以从信函、网站等方面直接了解到

从你方信函中，我们了解到贵方欲求购…

From your letter of …, we know that you’d like to purchase…

从你方10月5号的信函中，我们了解到贵方欲求购1000双皮手套。

From your letter of 5th,October, We know that you’d like to purchase 1000 sets of leather gloves.

2、表达自己写该信的目的

与您接洽，为的是与贵方能建立业务关系。

We are approaching you with a view to establishing business relations with you

Enter into/ establish/ build up direct/ friendly/ pleasant/ good business relations with sb. Promote business relationship促进业务关系

Strengthen/enhance business relationship 加强业务关系

We would like to enter into business relationship on the basis of equality, mutual benefit.我们愿在平等互利的基础上与你建立业务关系.

3. 我方的经营范围

We wish to inform you that(兹告你方) we specialize in…

Please be informed/advised that…兹通知你方

Specialize/trade/handle/deal in leather bags经营皮包

Trade in VS trade with

我方是中国最大的工艺品出口商

我方是从网站上得知贵公司欲采购10000件工艺品

我们现已与美国和欧洲的多个商户建立了良好的业务关系。

附上产品目录和价格单，希望收到对方的询盘。

Dear sirs,

From the internet, we know that you are purchasing 10000 sets of arts and crafts.

We are approaching you with a view to establishing business relations with you. Because we are the main exporters of arts and crafts in China, and we have many partners both in America and Europe Union.

Enclosed please find our latest catalogue and price list.

We look forward to your favorable reply.

●信函2 enquiry询盘

初次询盘信一般包含以下内容：

1.简单告知如何获得卖方的名址，写一些你方的业务情况。

We learn your name or address through/from…(internet/embassy/associates)

We are dealing/majoring in…

We are the major dealer in…主要销售

We are the wholesaler/retailer批发商/零售商

2.你地市场需对方经营的货物

告知对方你所需的信息

你地市场需对方经营的货物

There is a ready market (现市)for sth in our region.

There is a big/rising/steady demand for sth in our market.

Sth is to the taste of (符合口味)our market.

3.告知对方你所需的信息

Will you please send us catalogue/price list/sample.目录和价格表/样品。

Will you please send us your firm offer（实盘）for sth, together with the payment terms（付款条件）, shipment time装运时间, packing包装and so on.

信函3报盘offer

1. firm offer实盘

实盘是发盘人在一定期限愿按所提条件达成交易的肯定表示。

实盘的表达法：

The offer is firm(good/open/valid) for 3 days.发盘有效期为3天。

The offer is firm(good/open/valid) until October 5.发盘10月5号之前有效

The offer is firm subject to your reply by 5 p.m., our time, Friday, October 3.10月3日星期五我方当地时间下午5点前收到你方答复为准。

2.non-firm offer虚盘:是发盘人所作的非承诺性的表示。该发盘有效是带前提条件的。

虚盘的表达：

Subject to our final confirmation以我方最后确认为准

Subject to the goods being unsold以货物未售为有效

Subject to prior sales以先售为条件

3. quotation& offer

前者一般只包括price, commodity, quantity而后者还包括specification, packing, shipment,

Para.1: 感谢对方的来信

Para.2:发盘（商品、数量、价格、支付条款、装运、有效期）

Para.3:盼早答复

句型1：感谢对方的来函

（1）We confirm having received your enquiry of September 20 for our double-faced embroideries.

兹确认收到你方9月20号有关双面刺绣的询盘。

Confirm doing sth确认做某事

（2）We thank you for your enquiry of May 10 for 500 tons of Groundnuts.

感谢你方5月10号来函寻购500吨花生。