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The Joy of SOHO: Making a Life While Making a LivingA Better ChoiceThe next time you overhear a friend or coworker chattering excitedly about SOHO, don't assume that they are talking about New York. In today's business world SOHO refers to “S mall Office, Home Office,” one of today's biggest explosions in the economy. The home-based business has been born out of necessity. In an era when large corporations always think of downsizing, what are your other choices?Your choices are usually limited: find a profitable field of investment in the small business world, stand in line at unemployment, or accept a cut in pay and benefits. We were all raised to give 9 hours work for 8 hours pay, and we are not backing away from that. Bosses don't understand that you just put braces on your child's teeth and now have to pay for them. In this economic climate, where cost-cutting measures are the order of the day, setting up a home office on your own may just be the ticket to beat the odds. So now, to configure your own small office, home office set-up can be a breeze.How to StartLet's congratulate on your decision to start your own business. But where do you go from here? Paper clips, memo pad, phone and table ---- almost but not quite. One of the faults committed by home-based business owners otherwise known as a small office/home office is that they fail to consider the possibilities of expansion.It is fine to start working from the kitchen table but what happens when things start to take off and you still do not want to have an office space? Where do you place the home office? If you have the space, I highly suggest a room to itself. This permits you to close the door and separate your personal life from business. You are able to leave everything you are working on right where it is instead of having to clean-up for dinner or to go to bed. These clean-up steps can lead to problems down the road. Where you anchor the home office is important for your future success.A corner in the living room, bedroom or attic is preferable if you do not have a room solely for your business. Reasons for the separation include fewer distractions and ability to think and focus more clearly.And you may have to have one or two clients come to your “office” in the lifetime of your business. Even though it is your home, you want to present the best professional atmosphere possible, which is very important if you have people working with you. Their productivity is important to your bottom line. Invest in the appropriate chairs, tables, lighting and ventilation（通风设备）before you invest in the paper clips and the stapler（订书机）. If you are not comfortable, neither you nor your employees will stay there and finish the job. Bottom line: Your employees don't want to interact or become a part of your family issues. It is fine to have employees in your home but just make sure you supply them with the best working atmosphere possible.The Popularity of Being SOHOToday, researchers and marketers have identified a segment that is now labeled SOHO, small offices, home offices, whether they are high-tech start-ups or women selling Mary Kay… But they drive America's economic growth and have created most of the new jobs in the last 20 years. 3% of companies accounted for 6 million of the 7.7 million jobs that were added to the economy between 1991-1995. Small businesses represent over 90% of all businesses in the U.S. with an economic output greater than Germany or France or the UK.Reportedly, home-based workers earn more money. The 46 million home-based workers in the United States, including a large number of women, working at home in an attempt to better balance work and family, earn 28% more than the average office worker, and spend less time making their pay. Of course this could be due, in part, to the fact that more experienced and aggressive workers tend to start their own businesses.Four Secret Strategies to Personal Success for SOHO LifeAct Successfully:So what does this all mean? To be successful you have to be in that successful mind set. You have to be motivated for success. You must eat, speak, breathe, and dress for success. If you’ve ever seen the movie, Secret of My Success with Michael J. Fox you’ll know what I’m talking about. If you haven’t seen it, the basic plot was Michael J. Fox worked in the mail room but longed to reach the top of the company. What did he do to attain his position at the top? He dressed and acted like he was at the top although he still worked in the mail room. Eventually his persistence paid off and he reached his desired position in the company.Step Closer to Success:Part of being successful is having goals that will take you to at that desired level. You have to want success every ste p of the way. Whether it’s getting a new job, getting a raise or starting a new business you need to write down the small steps that it will take to achieve that goal. When you write your list, make each step very small. That way as you attain each small goal you can cross it off your list. This will let you see that you are making progress toward your goal.Feel Successful:This goes back to how you respond when someone asks how you’re doing. Do you respond with an answer that makes the other person feel gloomy or do you uplift their spirits as well? Put some energy in it and say, “GREAT!” Let’s try it right now. Answer out loud as though I asked you in person. How are you doing today? (Your response goes here.) if you answered, “Great,” then you are on your way to having a successful mind set. Now call a friend on the phone and ask them how they are doing. See if your response of “GREAT” brings a positive response. I bet it will.Images of Success:A little trick has been very effective in staying motivated. When you are reading a magazine or newspaper and come across an image that motivates you, cut it out and hang it somewhere you will see it every day. It could be a picture of your dream car, house, or vacation. You might choose for a few simple words that motivate you or it could be the whole page. There are several pictures cut from the cover of “Entrepreneur” magazine. One says, “Young Millionaires”, another says, “The Next Bill Gates”, and yet another says, “Million-Dollar Business”.Remember, going into business on your own, or from a home office may mean making do with less. But it can also mean achieving more: more independence, more challenges, and more results. In the long run it may well mean more money for you and your family. In a word, doing it on your own means freedom, to grow, experiment and learn. If you are successful, you won't have to go ask for a raise or accept what you’re given or worry about being turned out to pasture when a younger version of yourself comes along. You will have the freedom to enjoy the profits of your own work, and the continuing growth and profit which comes from owning your own business.1.What do we know about SOHO at the beginning of this passage?A)It is a name of Web Site.B)It is a world famous brand of a private business.C)It refers to a large corporation.D)It refers to “Small Office, Home Office”.2.According to Paragraph 2, which of the following can be used to modify setting up a homeoffice on one’s own now?A) Limited choices. B) A profitable field.C) A breeze. D) Economic climate.3. One important thing to start up your own business is that __________.A) you have to remember the possibilities of expansionB) you should avoid making mistakesC) you have to have a bigger businessD) you should know where to develop4. The author suggests a separate room to start up your home office for ______.A) having more space to enjoy yourselfB) fewer distractions and more concentration on workC) having more freedom to contact peopleD) keeping in touch with more people outside5. What should you remember when you have employees in your home?A) You should supply them with the best working atmosphere.B) You should not quarrel with them in public.C) You should ventilate your room all the time.D) You should prevent them from involving a family issue.6. What is the percentage small business represent of all business in the U.S. according to the passage?A) 28% B) 60% C) 77% D) 90%7. Part of the reason of a successful home-based business is that ________.A) most of them are womenB) they spend less time making their payC) they are more experienced and aggressiveD) they have an attempt to balance work and family8. If you start to make your plan, try to make each step very small. And if you realize your small goal just cross it off your list, which will lead you to make progress _____.9. Answering “GREAT” as a response to others, you are on your way to having ____.10. Keep in mind: going into business on your own may mean making do with less, while it also may mean achieving more: ___________________________________.On Chinese FoodAs in known to all, Chinese food is widely seen as representing one of the richest and most diverse food traditions. It began in different regions of China and has been introduced to other parts of the world—from Southeast Asia to North America and Western Europe.OverviewA meal in Chinese culture is typically seen as consisting of two general parts: (1) rice or noodles and (2) accompanying dishes of vegetables, fish, meat or other items.As is well known throughout the world, rice is a critical part of much of Chinese food. However, in many part s of China, particularly North China, wheat-based products including noodles are most common, in contrast to South China where rice is dominant. Despite the importance of rice in Chinese food, it is sometimes the case that no rice at all will be served at a meal until no other dishes remain. Soup is usually served at the end of a meal to satisfy one’s appetite. Owing to Western influences, serving soup at the beginning of a meal is also quite normal in modern times.Chopsticks are the primary eating utensil in Chinese culture for solid foods, while soups and other liquids are enjoyed with a wide, flat-bottomed spoon. It is reported that wooden chopsticks are losing their dominance due to recent logging shortfalls in China and East Asia; many Chinese eating establishments are considering a switch to a more environmentally sustainable eating tool, such as plastic or bamboo chopsticks. More expensive materials used in the past was silver. On the other hand, disposable chopsticks made of wood/bamboo have all but replaced reusable ones in small restaurants. In most dishes in Chinese cooking, food is prepared in smaller pieces, ready fordirect picking up and eating. Traditionally, Chinese culture considered using knives and forks at the table “uncivilized” due to fact that these implements are regarded as weapons. Fish are usually cooked and served whole, with diners directly pulling pieces from the fish with chopsticks to eat, unlike some other food where they are first “including head and tail” refers to the wholeness and completion of a certain task.In a Chinese meal, each individual is given his or her own bowl of rice while the accompanying dishes are served in communal plates (or bowls) that are shared by everyone sitting at the table, a shared service known as “family style” in Western nations. In the Chinese meal, each diner picks food out of the shared plates with his chopsticks. This is in contrast to western meals where it is customary to serve out individual servings of the dishes at the beginning of the meal. Many non-Chinese are uncomfortable with allowing a person's individual tools to touch the communal plates; for health reasons, additional serving spoons or chopsticks may be available.Vegetarians(素食者) are not uncommon or unusual in China, though, as is the case in the West, Vegetarianism is still only practiced by a relatively small proportion of the population. The Chinese vegetarians do not eat a lot of bean curd. Most Chinese vegetarians are religious. Non-Chinese eating Chinese food will notice that a large number of vegetable dishes may actually contain meat, as meat pieces or bits have been traditionally used to flavor dishes. Chinese religious food has many true vegetarian dishes (no meat at all)Desserts are less typical in Chinese culture than in the West. Chinese meals do not typically end with a dessert or dessert course as is common in Western cooking .instead, sweet foods are often introduced during the course of the meal with no firm distinction made. For instance, some fruit dishes are eaten alongside dishes that would be considered main course items in the West. However, many sweet foods and desserts do exist in Chinese food. Many are fried, and several incorporate red bean paste.If dessert is served at the end of the meal, by far the most typical choice is fresh fruit, such as sliced oranges. The second most popular choice is a type of sweet soup, typically made with red beans and sugar. This soup is served warm.Contemporary health trendsAccording to the United Nations Food and Agriculture Organization estimates for 2000-02, 11% of the population of the People’s Republic of China were undernourished. The number of undernourished people in the country has fallen from 386.6 million in 1969-71 to 142.1 million in 200-02. The country still receives international food aid, but the World Food Program notes that the country achieved its goal of national agricultural self-sufficiency in the mid 1990s.A typical Chinese peasant before industrialization would have eaten meat rarely and most meals would have consisted of rice accompanied with green vegetables, with protein coming from foods like nuts. Fats and sugar were luxuries not eaten regularly by most of the population. In Chinese traditional culture, being overweight was a sign of prosperity and wealth as only the wealthy could afford fat or sweet foods or even buy enough food to become fat. In the early 1900’s, there were many wealthy areas in China, and the number of poor villages was low, but they continued to exist. As income levels have increased, Chinese diets have become richer with more meats, fats, and sugar consumed.While economic change has significantly reduced undernourishment, new health problems related to eating too much and poor diet choices have increased significantly. The incidences of diet-related diseases and overweigh (especially among children) have increased dramatically in main land China over the last 10-15 years. Health advocates put some of the blame on the increased popularity of Western foods, especially fast food, and other cooking products and habits. Many Western, especially American, fast food chins have appeared in China, and are highly successful economically. These include McDonald and Kentucky Fried Chicken (KFC).注意：此部分试题在答题卡1上。