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Walmart与Kmart案例分析精华

Walmart与Kmart案例分析精华
频识别技术RFID(2005-2007大规模投建);
Kmart
只能搜集必要资料但不能预测需求的信息系统(1987年开始投 建);
销售少部分产品的网站(1999年); 供应链系统(与i2合作,2000年7月); PkMS仓储管理软件(2001年6月开始安装,2001年9月报废);
间的部分物流环节、库存环节, 链渠道1为主,成本较高;
降低成本,少量货品以渠道1进 虽然管理人员有意识到该问题,但该问题仍
行补IT充技;术的运用: War-Mart自动订货系统、便然携没式有数据得终到端本设备质。上的改变,使得供应链效率 便携供式应数链流据程终:端设提备高采可购以效直率,接降查低成本。
码等提高配送效率;
高;
配送过程机械化程度高,减少人工处理货
卡车运输量受限制,导致部分需求
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2.2 IT对供应链流程的影响
数据反馈
供应商
货品采购 下达订单
物流配送
库存管理
物流配送
门店销售 供应链 渠道1
物流配送
供应链流程
供应链 渠道2
分析方法:IT技术——供应链流程——企业战略 以War-Mart为主,Kmart对比分析。
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2.2 IT对供应链流程的影响 数据反馈
供应商
货品采购 下达订单
4
1.2 企业简介——Wal-Mart
1950 1962 1972 1979 1987
山姆·沃尔顿开设了第一家 特价商店
沃尔顿以“Wal-Mart”为名 在阿肯色州拉杰斯市开办了第 一家Wal-Mart平价商店
Wal-Mart在纽约上市股票
Wal-Mart总销售额首次突 破10亿美元
在德州加伦市开设了第一家 综合性百货

沃尔玛中国介绍

沃尔玛中国介绍

沃尔玛中国概况

沃尔玛对中国经济和市场 充满信心,并致力于在中 国的长期投资与发展。沃 尔玛于 1996 年进入中国, 在深圳开设了第一家沃尔 玛购物广场和山姆会员商 店。经过 20 年在中国的发 展,我们已拥有超过 10 万 名员工。

Currently, Walmart operates a number of formats and banners in China including Supercenters and Sam’s Clubs. Up to 31 Dec 2015, Walmart has been operating 433 retail units covering 169 cities among 19 provinces, 2 autonomous regions and 4 municipalities nationwide; as well as running 9 distribution centers and 11 fresh products distribution centers.
优秀企业公民。
Business Formats

There are 5 Business Formats under Walmart China: Walmart Hyper Market SAM'S CLUB Trust-Mart Walmart Neighbourhood Market

2015-2017 年,沃尔玛将加大对中国市场不同业务的
投资,计划新增 115 家门店,包括大卖场和山姆会员店
,预计创造 3 万多个就业岗位。同时,沃尔玛将继续升 级现有门店、加强食品安全,与本土供应商共赢发展。 沃尔玛希望能更好地适应中国经济新常态,创造更多就 业岗位,在与中国经济共发展的同时成为消费者信赖的

walmart沃尔玛超市简介

walmart沃尔玛超市简介

LOGO
Thank You!
Supercenters
Walmart Markets a chain of grocery stores
Walmart’s online retailer Walmart .com
hypermarkets
Sam’s club A chain of warehouse clubs which sell groceries and general merchandise Membership stores Annual membership & one-day membership Walmart international The largest private employer in the US, Mexico, and one of the largest in Canada.
Headqua rter
Corporate affairs
No slottin g fee
Finance
①$15.4 billion on $422 billion of revenue with a 24.7 percent gross profit margin. The corporation's international operations accounted for $109.2 billion ②the world's 18th largest public corporation, according to the Forbes Global 2000 list, and the largest public corporation when ranked by revenue.
· began trading It stock as a publicly held company ·"Neighborhood Market“&"Walm art Market“ ·enter into chinese market

沃尔玛英文介绍

沃尔玛英文介绍


mainly cover clothing products.
Balsamic Vinegar

Balsamic vinegar of salad dressing is one of the "great value" brand. In wal-mart stores, it note only sells his own balsamic vinegar, but also sells Heinz salad vinegar.However, "great value" brand vinegar price is $6 a 250 ml bottle, Heinz salad vinegar is $6.5.The main reason is that Wal-mart's own brand will not do special advertising. And it do not like a normal enterprise need professional sales personnel. So the cost is lower.
The founder
He was regarded as the greatest enterpriser in 20th century.ቤተ መጻሕፍቲ ባይዱ
Distribution
Business Concept As with the global Wal-Mart,Wal-Mart in China also uphold the fine tradition that is a good start to focus on every store ,good service to every customer and always to provide customers with affordable highquality,full range of products and friendly customer service .

关于沃尔玛

关于沃尔玛
只在中国沃尔玛销售促销2009年公司成立了沃尔玛中的16种商品北京沃好礼尔玛春节新年深圳沃尔玛莱吉产品陈列品牌效应沃尔玛一直在中国市场积极开发和推广沃尔玛自有品牌推出质优价更优的自有品牌商品覆盖了食品家居用品服装鞋类等主打品类
制作人:周倩倩
公司简介
• 沃尔玛公司(Wal-Mart Stores, Inc.)(NYSE:WMT)是一家美国的世界性连锁企业,以营业额计算为全球最大的 公司,其控股人为沃尔顿家族。总部位于美国阿肯色州的本顿维尔。沃尔玛主要涉足零售业,是世界上雇员最多的 企业,连续三年在美国《财富》杂志全球500强企业中居首 。 Currently, Wal-Mart opened in 15 countries around the world for more than 8,000 stores, consists of 53 brands, employs more than 210 million people per week visit Wal-Mart's Customer 200 million people. 目前,沃尔玛在全球15个国家开设了超过8,000家商场,下设53个品牌,员工总数210多万人,每周光临沃尔玛的 顾客2亿人次。 So far, Wal-Mart already has a 2133 Wal-Mart stores, 469 Sam's Club stores and 248 Wal-Mart shopping plaza, located in the United States, China, Mexico, Canada, England, Puerto Rico, Brazil, Argentina, South Africa, Costa Rica,Guatemala, Honduras, El Salvador, Nicaragua and other 14 countries. 至今,沃尔玛己拥有2133家沃尔玛商店,469家山姆会员商店和248家沃尔玛购物广场,分布在美国、中国、墨西哥、 加拿大、英国、波多黎各、巴西、阿根廷、南非、哥斯达黎加、危地马拉、洪都拉斯、萨尔瓦多、尼加拉瓜等14个 国家。

沃尔玛产品检验标准

沃尔玛产品检验标准

沃尔玛产品检验标准公司内部编号:(GOOD-TMMT-MMUT-UUPTY-UUYY-DTTI-WALMART Stores, Inc.1. Introduction(略)2. Regulatory Compliance 符合规定Walmart Suppliers must comply with all laws, including Federal,State and Local laws, as required under the Supplier Agreement.供应商必须按供应商协议要求遵守联邦、州和地方法律。

3. Footwear Testing Program 鞋测试程序This is an annual testing program that involves testing of the following samples:年度测试程序包括测试以下样品:Footwear Pre-Production/Components Testing 鞋产前/部件测试Production Testing of Complete Shoe 整鞋的生产测试In-Store Testing 场内测试Warehouse Testing 仓库测试Other testing at the request of the Walmart New York Office Technical Department or Compliance Department 沃尔玛纽约办公室技术部或合规部要求的其他测试流程图Footwear Pre-Production/Component Testing Process 鞋产前/部件测试流程Manual Name: Walmart USA Footwear Revised: April 2010 43000双以上的订单需所有的新款,现有款式每年生产测供应商改善并提交重测第二次生产测生产测纽约申诉办公3000双及以内的订单Footwear Production Testing Process 生产测试流程NOTE1 Refer to Section 3.. Production Testing Incentive Program incorporated into Production Children's 样品测试通过FIT 第一次生产测试第二次生产测试 在100万双以内,每10万双超过100万双,每25万双合格或基本合格—关键沃尔玛或重关键规供应商改善并提交重测供应商按沃尔玛合规要求将改善计划送检合格或基本合格——关键沃尔玛POCO (注释第二次合格或基本合格——关键沃尔玛POCO (注释不合格,则提交纽约申诉办改善计划未被批准——改善计划批准,供应商合格——关键规定POCO 程序(注释3)——装不合格,则提交沃尔玛2:童鞋必须在每个生产步骤进行限制物质的测试items are tested for restricted substances at each production accumulation Direct Import and First Cost orders require testing (POCO) prior to shipment to the states. Domestic landed orders require Warehouse Testing (POCO) prior to allocation of order to thestores (refer to Section 3.3.2 of this manual).Manual: Walmart USA Footwear Revised: April 2010 5In-Store Quality Audit Process 场内测试流程Note1检测实验室根据沃尔玛订单,指定从商检测实验室通过零售链查找各个场内检测检测实验室从商店抽取指定的检测样品检测合格或基本合格,场内检测完成,报关键规定不合格,自动关键沃尔玛不合格或重大缺陷,私人品牌由纽约上诉办公不要求扩大抽要求扩大自关键规定不合格,报告提交沃尔玛合规部——产品召回,沃关键沃尔玛不合格或重大缺陷,私人品牌的报告送达纽约上诉办公室,授注释:所有的商品每年至少从商品抽样一次。

沃尔玛企业介绍(英文)

沃尔玛企业介绍(英文)
CONTENT:
1. History 2. The founder 3. The Wal-Mart Culture
A part of history of Wal-Mart
In 1962:Sam Walton set up the first Wal-Mart fair-price shop.
In 1972:The share of Wal-Mart was listed in New York and its value turned over 4900 times during the 25 years.
In 1994:Wal-Mart purchased 122 woolco stores in Canada.
A part of history of Wal-Mart
In 1996:Wal-Mart opened the first Chinese store in Shenzhen. Now in China ,there are 215 WalMart stores. In 1997: Wal-Mart saleroom first breakthough more than thousand billion dollars.
• The Founder of Wal-Mart: Sam Walton • If judged by appearance Sam Walton was a very ordinary man. He was raised in the Depression years, and served in the army during World War II. It was he, who from humble beginnings built the world's most admired retail organization. • Sam had a passion to compete and an appetite for adventure. He realized that Wal-Mart needed to do more than offer low prices to be successful - it also had to exceed customers' expectations for quality service. Sam devoted his life to expanding and improving upon this concept. He was also a good motivator of people, because he practiced what he preached. He remained guided by the old-fashioned principles of hard work, honesty, neighborliness and thrift. Even after his death in 1992, those principles continue to guide the company as it expands into other countries and cultures.

walmart

walmart

Commitment to cheapest price
All of the stores are willing to use the cheapest price, but the difference of Wal-Mar is that they think out all kind of way to save money from ordering , selling to any cost, and make out a concept " cheap goods everyday, make the same everyday." They also try their best to commitment to cheapest price. Serious purchasing attitude, good delivery system and advance stock management are the main reason of Wal-Mart to be successed.
Feedback and efficiency
Wal-Mart's computer system, just following American army's system. The head office's high speed computer connects to the Wal-Mart's shops around world. Every shops use the electronic scanner to sell products and have a record automatically. When the goods are out of stock, the computer will warn people to make an order in time. The head office will ask the closetest delivery center to arrange time and the rute of delivery.

沃尔玛全球基本介绍

沃尔玛全球基本介绍

沃尔玛全球基本介绍 (2004 年 10 月)沃尔玛全球 沃尔玛美国共 5,161 家商店 共 3,627 家分店 沃尔玛商店(1,383) 沃尔玛购物广场(1,625) 山姆会员商店(543) 沃尔玛社区店(76)沃尔玛全球其他 共 1534 分店 地区 墨西哥(664) 波多黎各(54) 加拿大(240) 阿根廷(11) 巴西(145) 中国(40) 韩国(16) 德国(92) 英国(272) 配送中心 大事记 110 个 1962 年首家沃尔玛店开业(阿肯色州) 1983 年首家山姆会员店开业(俄克拉 荷马州) 1988 年首家沃尔玛购物广场开业(华 盛顿)1991 年首家国际分店开业(墨西哥城) 国际市场发展大 1991 年 11 月进入墨西哥 事记 1992 年 8 月进入波多黎各 1994 年 11 月进入加拿大 * 1995 年 11 月进入阿根廷 1995 年 11 月进入巴西 1996 年 8 月进入中国 1998 年 1 月进入德国 1998 年 7 月进入韩国 * 1999 年 7 月进入英国 * 2002 年 3 月进入日本 ** * 沃尔玛通过并购进入这些国家 ** 沃尔玛收购西友公司 37.8%的股 份,进入日本市场。

西友是日本主要的零售商,在日本有 400 多家店。

公司全球业务 沃尔玛每周不仅服务来自美国 50 个 州的 1.38 亿名顾客, 还有世界上来自 波多黎各、加拿大、中国、墨西哥、 巴西、英国、阿根廷和韩国的顾客。

员工总数 全球共有员工 150 多万名,在美国的 员工为 120 多万名 截至 2004 年 1 月 31 日, 2003 财政年 度销售额达到 2,563 亿美元。

更新日期:2004.10 沃尔玛历史回顾正如第一家店那样,今天的沃尔玛依然为三项基本信仰所推动。

虽然山姆先生已经离我们而去,但他 的理念与哲学却将永远引领我们走向成功。

沃尔玛之所以获得今天的成功是源于其从不对公司现状自满。

沃尔玛产品检验标准

沃尔玛产品检验标准

WALMART Stores, Inc.1. Introduction(略)2. Regulatory Compliance 符合规定Walmart Suppliers must comply with all laws, including Federal, State and Local laws, as required under the Supplier Agreement.供应商必须按供应商协议要求遵守联邦、州和地方法律。

3. Footwear Testing Program 鞋测试程序This is an annual testing program that involves testing of the following samples:年度测试程序包括测试以下样品:Footwear Pre-Production/Components Testing 鞋产前/部件测试Production Testing of Complete Shoe 整鞋的生产测试In-Store Testing 场内测试Warehouse Testing 仓库测试Other testing at the request of the Walmart New York Office Technical Department or Compliance Department 沃尔玛纽约办公室技术部或合规部要求的其他测试3.1 流程图Footwear Pre-Production/Component Testing Process 鞋产前/部件测试流程Manual Name: Walmart USA Footwear Revised: April 2010 43000双以上的订单需要测试女鞋高跟按4.1.7需要进行疲劳和撞击测试的,不论订单量多少,均应测试所有的新款,现有款式每年1X生产测试供应商改善并提交重测第二次测试生产测试生产测试纽约申诉办公室处理3000双及以内的订单不需要测试Footwear Production Testing Process 生产测试流程Refer to Section 3..3.1 Production Testing Incentive Program incorporated into Production process.NOTE² Children's items are tested for restricted substances at each production accumulation level.NOTE³Direct Import and First Cost orders require testing (POCO) prior to shipment to the states. Domestic landed orders require Warehouse Testing (POCO) prior to allocation of order to thestores (refer to Section 3.3.2 of this manual).Manual: Walmart USA Footwear Revised: April 2010 5样品测试通过FIT 审批程序 第一次生产测试 订单5万双以内第二次生产测试 订单5万-10万双 在100万双以内,每10万双测试一次超过100万双,每25万双测试一次合格或基本合格——装运关键沃尔玛或重大缺陷 关键规定供应商改善并提交重测供应商按沃尔玛合规要求将改善计划送检测实验室批准合格或基本合格——关键沃尔玛POCO (注释3)——装运第二次测试合格或基本合格——关键沃尔玛POCO (注释3)——装运不合格,则提交纽约申诉办公室处理改善计划未被批准——取消订单改善计划批准,供应商改善并提交重测合格——关键规定POCO 程序(注释3)——装运不合格,则提交沃尔玛合规部处理注释1:根据3.3.1生产测试鼓励措施 2:童鞋必须在每个生产步骤进行限制物质的测试 3:直接进口或第一手成本订单需要在装运前进行POCO 测试,本土订单在配送到各门店之前进行POCO 测试(参加3.3.2)In-Store Quality Audit Process 场内测试流程Note¹All items pulled from the store at least 1 x per year. Replenishable items pulled from the store 1 or 2 times per year based on Supplier performance (refer to section 3.3.1 of this manual)Manual Name: WM USA Footwear Revised: April 2010 6检测实验室根据沃尔玛订单,指定从商店取什么款式进行测试 检测实验室通过零售链查找各个场内检测商品是否可以取得检测实验室从商店抽取指定的检测样品(代表性尺码和全色系)检测合格或基本合格,场内检测完成,报告送达供应商关键规定不合格,自动扩大抽样重测关键沃尔玛不合格或重大缺陷,私人品牌由纽约上诉办公室决定重测,授权或国家品牌由采购/DMM 决定重测不要求扩大抽样重测要求扩大抽样重测自动关键规定不合格,报告提交沃尔玛合规部——产品召回,沃尔玛合规部向CPSC 报告召回关键沃尔玛不合格或重大缺陷,私人品牌的报告送达纽约上诉办公室,授权或国家品牌的报告送达采购/DMM ,由其在需要是通知产品撤柜注释:所有的商品每年至少从商品抽样一次。

沃尔玛产品检验标准

沃尔玛产品检验标准

WALMART Stores, Inc.1. Introduction(略)2. Regulatory Compliance 符合规定Walmart Suppliers must comply with all laws, including Federal, State and Local laws, as required under the Supplier Agreement.供应商必须按供应商协议要求遵守联邦、州和地方法律。

3. Footwear Testing Program 鞋测试程序This is an annual testing program that involves testing of the following samples:年度测试程序包括测试以下样品:Footwear Pre-Production/Components Testing 鞋产前/部件测试Production Testing of Complete Shoe 整鞋的生产测试In-Store Testing 场内测试Warehouse Testing 仓库测试Other testing at the request of the Walmart New York Office Technical Department or Compliance Department 沃尔玛纽约办公室技术部或合规部要求的其他测试3.1 流程图Footwear Pre-Production/Component Testing Process 鞋产前/部件测试流程Manual Name: Walmart USA Footwear Revised: April 2010 43000双以上的订单需要测试女鞋高跟按4.1.7需要进行疲劳和撞击测试的,不论订单量多少,均应测试所有的新款,现有款式每年1X生产测试供应商改善并提交重测第二次测试生产测试生产测试纽约申诉办公室处理3000双及以内的订单不需要测试Footwear Production Testing Process 生产测试流程样品测试通过FIT 审批程序 第一次生产测试 订单5万双以内第二次生产测试 订单5万-10万双 在100万双以内,每10万双测试一次超过100万双,每25万双测试一次合格或基本合格——装运关键沃尔玛或重大缺陷 关键规定供应商改善并提交重测供应商按沃尔玛合规要求将改善计划送检测实验室批准合格或基本合格——关键沃尔玛POCO (注释3)——装运第二次测试合格或基本合格——关键沃尔玛POCO (注释3)——装运不合格,则提交纽约申诉办公室处理改善计划未被批准——取消订单改善计划批准,供应商改善并提交重测不合格,则提交沃尔玛合规部处理In-Store Quality Audit Process 场内测试流程Note¹检测实验室根据沃尔玛订单,指定从商店取什么款式进行测试 检测实验室通过零售链查找各个场内检测商品是否可以取得检测实验室从商店抽取指定的检测样品(代表性尺码和全色系)检测合格或基本合格,场内检测完成,报告送达供应商关键规定不合格,自动扩大抽样重测关键沃尔玛不合格或重大缺陷,私人品牌由纽约上诉办公室决定重测,授权或国家品牌由采购/DMM 决定重测不要求扩大抽样重测要求扩大抽样重测自动关键规定不合格,报告提交沃尔玛合规部——产品召回,沃尔玛合规部向CPSC 报告召回关键沃尔玛不合格或重大缺陷,私人品牌的报告送达纽约上诉办公室,授权或国家品牌的报告送达采购/DMM ,由其在需要是通知产品撤柜Footwear Production Warehouse Testing (POCO) Process 仓库测试(POCO )流程Manual: Walmart USA Footwear Revised: April 2010 7关键沃尔玛不合格,则提交纽约申诉办公室处理关键规定不合格,则提交沃尔玛合规部处理生产样品有一项安全/规定要求检测不合格检测实验室通知海外品保经理、采购和工厂,告知测试不合格涉及的订单已经启动了POCO 程序关键规定不合格,改善计划提交沃尔玛合规部批准的检测试验室改善的样品提交重测,样品由第三方采样并盖戳关键沃尔玛不合格改善计划批准工厂立即停止生产直接进口或第一手成本订单重测合格,工厂恢复生产重测不合格, 见生产测试程序审核员选取生产样并盖戳,在装运前送检测实验室本土或落地订单放行,产品发沃尔玛仓库沃尔玛人员从美国仓库选取样品,在配送前送检测实验检测合格,POCO 暂停,相应的订单放行——装运关键沃尔玛不合格,则提交纽约申诉办公室处理关键规定不合格,则提交沃尔玛合规部处理 检测合格,POCO 暂停,产品配送到各门店3.2 Footwear Pre-Production/Component Testing 鞋产前/部件测试It is the Supplier’s responsibility to ensure that all footwear components and/or pre-production samples are submitted to the laboratory on a timely basis and no later than 60 days prior to the ship date.供应商应当确保及时且不迟于装船前60天将部件和样品送检。

美国排名前十的电商平台美国排名前十的电商平台有哪些

美国排名前十的电商平台美国排名前十的电商平台有哪些

美国排名前十的电商平台美国排名前十的电商平台有哪些美国排名前十的电商平台有哪些随着技术的快速发展和互联网的普及,电子商务在全球范围内得到了迅猛的发展,成为了重要的经济活动之一。

其中,美国作为全球最大的经济体之一,其电商平台更是引领了全球的趋势。

在美国,有着许多知名的电商平台,它们不仅仅改变了人们的购物习惯,还对传统零售业造成了巨大的冲击。

1. 亚马逊(Amazon)亚马逊是世界最大的在线零售商之一,也是美国排名第一的电商平台。

它提供了广泛的产品种类,从书籍、电子产品到家居用品和食品等各个领域都有涉及。

顾客可以通过亚马逊网站购买商品,并且享受快速配送和优质的客户服务。

2. 沃尔玛(Walmart)沃尔玛是美国最大的连锁超市之一,也是一家重要的电商平台。

沃尔玛既有实体店面,也提供在线购物服务。

顾客可以通过沃尔玛官方网站购买各类产品,并选择快递或上门取货的方式来完成购物。

3. 艾伯特森(Albertsons)艾伯特森是美国的一家连锁超市,提供在线订购和送货服务。

顾客可以通过艾伯特森的网站选购商品,并享受送货上门的便利。

4. 塔吉特(Target)塔吉特是美国一家知名的百货商场连锁企业,也是一家颇具规模的电商平台。

塔吉特提供各种产品,包括时尚服饰、家居用品、电子产品等。

顾客可以通过塔吉特的网站进行在线购物,并选择送货或到店自提的方式完成购买。

5. 拼多多(Pinduoduo)拼多多是一家中国电商平台,但其在美国市场也有一定的影响力。

拼多多主打团购模式,通过集中采购和小额拼团来提供给顾客更优惠的价格。

拼多多的产品种类丰富,主要覆盖了日常生活用品和家居用品等领域。

6. 便利店(Convenience Stores)美国的便利店也开始向电商平台转型。

一些大型便利店如7-Eleven、Circle K等,已经建立了在线平台,并提供送货到家的服务。

顾客可以通过网站或者手机应用选购商品,然后在指定的时间和地点进行配送。

Walmart 沃尔玛介绍英文PPT教学提纲

Walmart 沃尔玛介绍英文PPT教学提纲

• 2010 “Fortune” magazine announced Walmart replaces Exxon Mobil is once again the Fortune top 500 of the United States.
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此课件下载可自行编辑修改,仅供参考! 感谢您的支持,我们努力做得更好!谢谢
Affect all over the world
Wal-Mart has expanded to sixteen countries.More than 7000 Walmart stores all over the world.
About Walmart China
Walmart entered the Chinese market and opened its first Supercenter and Sam’s Club in Shenzhen in 1996. Until today Walmart has been operating in China for 20 years with more than 100,000 associates.
Wal-Mart Stores, Inc. History
• 1962 Company founded with opening of first Wal-Mart store in Rogers, Ark.
• 1969 Company incorporated as Wal-Mart Stores, Inc. on Oct. 31.
• 1997 Wal-Mart becomes the No. 1 employer in the United States

怎样和WALMART做生意——全球家纺买家系列之(一)

怎样和WALMART做生意——全球家纺买家系列之(一)

怎样和WALMART做生意全球家纺买家系列之(一)如何找到客人,并且找到合适自己的客人一直是中国广大供应商的挑战。

我们发现有的工厂对客人有很大的粘合度,容易建立长期的客供关系做到真正的双赢,而更多的工厂老是处于被客人选择的地位。

这里面的原因实在是错综复杂,但最重要的一定是互相了解——知己知彼,才能百折不挠,然后通过磨和,最终达成长期合作。

从今天开始:我们将做一个系列(每周一篇)介绍中国家用纺织企业在全球范围内的客人们。

首先从零售商也就是全世界各地的百货商们开始,以后还会介绍和中国贸易非常成功的资深进口商社,中间贸易商等等。

我们将站在一个中国家用纺织品企业的角度开始认识全世界潜在的客户,小编会认真做好市场调查,访问各位行业资深老大,反复核实整理后呈现给大家。

欢迎您的任何建议和指正。

从今天起,小编陪伴各位共同成长 !美国WALMART全球最大的市场是美国,美国第一大零售商无可争辩的是: WAL-MART 无可置疑,我们的第一讲肯定是: WAL-MART 沃尔玛一:背景介绍1、沃尔玛公司(Wal-Mart Stores,Inc。

)(NYSE:WMT)是一家美国的世界性连锁企业,以营业额计算为全球最大的公司,其控股人为沃尔顿家族。

总部位于美国阿肯色州的本顿维尔(Bentonville)。

沃尔玛主要涉足零售业,是世界上雇员最多的企业,连续三年在美国《财富》杂志世界500强企业中居首位。

沃尔玛公司有8500家门店,分布于全球15个国家。

沃尔玛在美国50个州和波多黎各运营。

沃尔玛主要有沃尔玛购物广场、山姆会员店、沃尔玛商店、沃尔玛社区店等四种营业方式。

2、沃尔玛的第一个特点就是采购量大:事实上,沃尔玛的年销售额相当于全美所有百货公司的总和,而且至今仍保持着强劲的发展势头。

在中国所有出口企业的心目中,沃尔玛的订单潜力大是其它零售商无可比拟的。

当然我们是从整体采购数量这个角度看这个问题,具体落实到每个具体定单是没有办法来一一比较的。

Walmart沃尔玛介绍英文

Walmart沃尔玛介绍英文

Business Categories
There are four business categories of Walmart: • Wal-Mart Supercenter • Wal-Mart Stores • Sam's Club • Wal-Mart Neighbourhood Market
• 1969 Company incorporated as Wal-Mart Stores, Inc. on Oct. 31.
• 1990 Wal-Mart becomes nation's No. 1 retailer.
• 1992 Sam Walton passes away on April 5.
Affect all over the world
Wal-Mart has expanded to sixteen countries.More than 7000 Walmart stores all over the world.
About Walmart China
Walmart entered the Chinese market and opened its first Supercenter and Sam’s Club in Shenzhen in 1996. Until today Walmart has been operating in China for 20 years with more than 100,000 associates.
• 2010 “Fortune” magazine announced Walmart replaces Exxon Mobil is once again the Fortune top 500 of the United States.

Walmart沃尔玛超市

Walmart沃尔玛超市

Page 12
management mode
1. Store design standardization.
The site selection of all new retail shop according to the unified standard, shop area size, the size of the shop decoration, store shelves, product placement, commodity signs placed by the company unified regulations etc. Page 13
Page 15
Wal-mart's business strategy
1. Consumer positioning strategy.
Wal-Mart's everyday low price is the title shot, the target population is ordinary families and the low-level consumers.
2. Flat organization structure.
According to the business unit, the company is divided into four divisions, business unit under the regional director, regional sales manager and store manager.
LOGO
由NordriDesign™提供

Information of Walmart
Wal-Mart Stores, is an American multinational retail corporation that operates chains of large discount department stores and warehouse stores.

Walmart 沃尔玛介绍英文ppt课件

Walmart 沃尔玛介绍英文ppt课件
• 1990 Wal-Mart becomes nation's No. 1 retailer.
• 1992 Sam Walton passes away on April 5.
• 1996 Wal-Mart enters China through a joint-venture agreement.
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The company's logo
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Development
• After 40 years of development, WalMart Stores,Inc has become the largest private employer and the world's largest retailer.
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Wal-Mart Stores, Inc. History
• 1962 Company founded with opening of first Wal-Mart store in Rogers, Ark.
• 1969 Company incorporated as Wal-Mart Stores, Inc. on Oct. 31.
• 2010 “Fortune” magazine announced Walmart replaces Exxon Mobil is once again the Fortune top 500 of the United States.
.
Thanks for watching!
.
.
Business Categories
There are four business categories of Walmart: •Wal-Mart Supercenter •Wal-Mart Stores •Sam's Club •Wal-Mart Neighbourhood Market

Walmart 沃尔玛介绍英文PowerPoint 演示文稿

Walmart 沃尔玛介绍英文PowerPoint 演示文稿
4
Affect all over the world
Wal-Mart has expandhan 7000 Walmart stores all over the world.
5
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About Walmart China
Walmart entered the Chinese market and opened its first Supercenter and Sam’s Club in Shenzhen in 1996. Until today Walmart has been operating in China for 20 years with more than 100,000 associates.
• 1992 Sam Walton passes away on April 5.
• 1996 Wal-Mart enters China through a joint-venture agreement. • 1997 Wal-Mart becomes the No. 1 employer in the United States
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Thanks for watching!
10
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Wal-Mart Stores, Inc. History
• 1962 Company founded with opening of first Wal-Mart store in Rogers, Ark.
• 1969 Company incorporated as Wal-Mart Stores, Inc. on Oct. 31. • 1990 Wal-Mart becomes nation's No. 1 retailer.

沃尔玛购物商城英语作文

沃尔玛购物商城英语作文

沃尔玛购物商城英语作文【英文版】Walmart Shopping Mall: Your One-Stop Shopping Destination Hello, readers! Today, I would like to introduce to you a unique shopping destination that has become a favorite among consumers worldwide – Walmart. With its vast array of products, exceptional customer service, and convenient online platform, Walmart has quickly become the go-to place for shopping in today’s society.Firstly, let’s talk about the physical stores. Walmart is known for its extensive selection of products across various categories, from groceries to electronics, clothing to home furnishings. The stores offer competitive prices and a welcoming atmosphere, making it easy for customers to find ex actly what they need. What’s more, the stores are always busy with customers coming and going, ensuring a lively shopping experience.Secondly, we have Walmart’s online platform. With the rise of e-commerce, Walmart has quickly adapted and expanded its digital presence. The website offers an easy way to browse through products, check prices, and place orders from the comfort of yourown home. Walmart’s online store offers the same wide selection of products as its physical stores, but with the added convenience of being able to shop from anywhere.Lastly, Walmart’s commitment to customer service cannot be overstated. The company strives to provide a seamless experience from start to finish, with efficient pickup and delivery services, as well as a friendly and knowledgeable customer service team ready to assist customers with any questions or concerns they may have.In conclusion, Walmart is more than just a shopping destination; it’s a community where people come together to make their lives easier and more enjoyable. Whether you’re looking for a product for your home or office, or simply wanting to browse and compare prices, Walmart has you covered. So why wait? Head on over to Walmart today and start exploring your shopping options! 【中文版】沃尔玛购物商城:满足您的购物需求亲爱的读者们,今天我想向大家介绍一个独特的购物目的地,它已经成为了全球消费者们的最爱——沃尔玛购物商城。

从案例中发现沟通对组织的重要性

从案例中发现沟通对组织的重要性

从案例中发现沟通对组织的重要性随着企业的不断发展和进步,组织沟通也被越来越重视。

在今天的商业世界中,快速、高效的沟通是成功的关键要素。

通过合理的沟通方式和沟通技巧,企业能够展现出更高效的组织运作,从而提高生产效率,增强企业竞争力。

笔者将通过一个案例,探讨沟通对组织的重要性。

Case 1: Walmart Stores的危机处理中的沟通问题在2005年,Walmart Stores发现他们在辐射防护措施中存在问题。

这个问题被媒体和公众关注,引起了客户和投资者们的担忧。

虽然Walmart当时很快采取了正确的行动,并与政府合作解决问题,但公众仍然没有得到充分的解释,导致了舆情的恶化。

Walmart失去了公众的信任,其商业形象也受到了严重的影响。

Walmart栽跟头的原因是误解了沟通的重要性。

在危机管理上,沟通是至关重要的。

世间没有绝对的真相,但我们可以通过努力和合理的沟通来阐释和传递信息,以此来缓解矛盾,化解危机。

对于Walmart来说,他们应该积极地向公众和媒体传递正确的信息,以此来提升公众的信任度。

从以上案例中,我们可以看出,沟通在组织中的重要性是不可忽视的。

如何实现沟通是组织成功的关键要素。

因此,每个组织都需要做出足够的努力,去加强内部沟通、有效沟通,提高沟通的质量和效率。

沟通对于组织的重要性:1.促进合作在组织中,不同的个体有不同的价值观念和处事方式。

如果组织内部沟通不良,会导致团队之间出现矛盾和分歧。

沟通的好处在于,可以帮助团队成员更好地了解对方,增进相互间的了解和信任。

这将有助于消除隔阂,提高合作,激发个人潜力。

2.提升工作效率沟通可以协调个人间的任务和资源分配,确保事业的准确性和及时性。

当沟通无障碍时,可以更好地协调时间、资源、任务,提高组织的效率,最终将更快地实现目标。

3.促进组织文化良好的沟通可以加强团队之间的联系,并增强组织的凝聚力。

组织文化的传承也离不开良好的沟通,通过有效的沟通,可以实现组织文化的传承和继承。

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Walmart Stores, Inc. was founded by American retail legend Mr. Sam Walton in Arkansas in 1962.? Over forty years later, it has become the world’s largest private employer and retailer, on the top of the Fortune 500 list and has been among the most valuable brands for many years.Today, with over 2.1 million associates worldwide, Walmart operates more than 8,400 units in 15 countries under 55 different banners, and serves more than 200 million customers per week. Walmart had $405 billion in annual sales in fiscal year 2010 (FYE10, Feb. 1, 2009 to Jan. 31, 2010). The charitable giving numbers including cash and in-kind gifts was more than $512 million in FYE10, a 20% increase over the previous year’s giving. In 2010, Walmart regained the seat at the top of the Fortune 500, and ranked first among retailers in Fortune Magazine’s 2010 Most Admired Companies survey.In China, as elsewhere, we follow the three core values of respect for the individual, service to the customer, and striving for excellence, and stick to the Walmart tradition of building our business one store and one customer at a time, so as to fulfill our core mission — save people money, so they can live better, and continue to make a difference in the lives of our customers, members and associates.About Walmart ChinaWalmart entered the Chinese market and opened its first Supercenter and Sam’s Club in Shenzhen in 1996. Currently, Walmart operates a number of store formats in China including Supercenters, Sam’s Clubs, and Neighborhood Markets. As of August 5, 2010, Walmart had 189 units in 101 cities, and created over 50,000 job opportunities across China.Walmart China firmly believes in local sourcing. We have established partnerships with nearly 20,000 suppliers in China. Over 95% of the merchandise in our stores in China is sourced locally. Meanwhile, Walmart is committed to local talent development and diversity, especially the cultivation and full utilization of female staff and executives. 99.9% of Walmart China associates are Chinese nationals. All our stores in China are managed by Chinese local talent. 43% of leaders at senior manager level and above are female. In 2009, the company established the “Walmart China Women’s Leadership Development Commission” for driving women’s career development.About Walmart China’s Corporate Social Responsibility ProgramWalmart China is committed to being a good corporate citizen and has organized CSR efforts in five categories: environmental protection, communityinvolvement, child welfare, educational support, and disaster relief. We have donated funds and in-kind support worth more than RMB60 million to local charities and welfare organizations since entering the China market. Moreover, Walmart China associates have dedicated over 180, 000 hours to these activities. Some of our recent CSR events are as below:1.Walmart donated over RMB 370,000 to the flooded area since June. Over 600 Walmart China associates have dedicated to these relief activities.2.In May 2008, Walmart pledged to donate over RMB 20 million to the Sichuan earthquake-stricken areas for buying items in short supply and community reconstruction. The projects included:1.Buying and delivering badly needed supplies to the earthquake-stricken areas immediately after the earthquake, by coordinating efforts with the Red Cross, the local government, relief organizations and civil affairs authorities.2.Donating RMB 5 million to the Sichuan Foundation for Poverty Alleviation for supporting programs to build countryside clinics in the earthquake-stricken area, and donating 20 ambulances worth more than RMB 2.5 million to the Health Department of Sichuan Provincemitting RMB 6 million for the rebuilding of schools damaged in the earthquake through the “Sichuan Sustainable Schools project”. The project is managed by the China-US Center for Sustainable Development.4.Donating RMB 1.07 million to the international NGO Right to Play for the pilot program in Hanzhong and Ankang districts of Shaanxi Province to help orphaned and handicapped children5.Donating RMB 700,000 to support the Big Top project through partnership with Half the Sky Foundation, creating a warm and positive environment for children in the earthquake-stricken area6.Providing assistance to Beijing Normal University’s vo lunteer teaching trips in the quake area, establishing a recovery training room for teenagers by cooperating with the China Children and Teenagers’ Foundation, and “Youth Leadership Program among China University Students” developed by the Committee of 100.3.In November, 2009, Walmart China provided financial support to “The Program for Leadership Training and Cooperation for Sustainable Community Development in China” jointly launched by the Harmony Foundation of Canada and the National Training Center for Mayors of China4.In January, 2010, in response to the tragic earthquake in Haiti, Walmart operations around the world and the Walmart Foundation announced a $500,000 monetary donation to the Red Cross emergency relief efforts in Haiti. The company also sent pre-packaged food kits valued at $100,000 to Haiti. Walmart China also donated RMB 200,000 for disaster relief.5.In March 2010, Walmart in the U.S. announced an initial donation of$ 1million to the tragic earthquake in Chile. ?Walmart China and its union, andWalmart’s Global Sourcing team in China donated an additional RMB 400,000 in cash and in-kind support to Chile.6.In April, 2010, Walmart Foundation donated $150,000 to the international NGO, World Vision for Public Welfare Project for earthquake relief in Qinghai. ?Walmart China and its union, and the Walmart Global Sourcing team in China donated an additional RMB 525,000 in cash and in-kind support to Qinghai Yushu, which was devastated by a massive earthquake. In addition, Walmart China associates made an additional donation of RMB 401, 500. In this way, Walmart China and Walmart's global foundation are joining efforts to support Qinghai relief with a total donation worth RMB 1.95 million.7.For the whole year of 2009, Walmart held nearly 400 community activities at 150 stores in over 80 cities across China, including its traditional events like “anniversary celebration” and “community service week”. Over 50,000 customers from 150 communities participated in these activities.8.In January, 2010, Walmart China held a nationwide community campaign with the theme of “Caring about Climate Change, Making our Planet Healthier”, attracting more than 60,000 customers from 100 communities to participate.9.Through March to April, 2010, Walmart China launc hed its “Earth Month” green campaign across China, and turned off one third of the lighting in the stores during off-peak hours in response to WWF’s Earth Hour program. The campaign helps our stores and neighboring communities save 1 million kilowatt-hours of electricity and cut 860 tons of carbon dioxide emissions. Around 180 communities in over 90 cities, 38 million customers, 100 thousand Walmart associates and their families were actively involved in this campaign.。

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