国际商务英语课文电子版lesson (10)
商务英语综合教程(上册)Unit 10 Advertising It's Everywhere共54页
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Text Exercises
Unit 10 Advertising: It's Everywhere
Related Technical Terms Grammar
Text
Unit 10 Advertising: It's Everywhere
1 No, it's not your imagination. The amount of
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Ambient advertising
Unit 10 Advertising: It's Everywhere
2 Ambient advertising refers to intrusive ads in public places. With the cost of traditional media advertising skyrocketing and a glut of ads fighting for consumers' attention, marketers are aggressively seeking out new advertising vehicles. Cars, bicycles, taxis and buses have become moving commercials. Ambient ads appear on store floors, at gas pumps, in washrooms stalls, on elevator
Unit 10 Advertising: It's Everywhere
Introduction
Advertising is marketing's most visible form of communication. The American Marketing Association (AMA) defines advertising as "any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.” Nonprofit and public organizations, individuals and businesses all use advertising to convey messages about their services, ideas and products.
商务英语10
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10.2 Lending rate change to spur private sector
• China's decision to ease credit regulations is being widely perceived as a major step towards the creation of a capital environment capable of spurring investments in the nation's fund-strapped private sector. • Raising the upper limit for lending is also considered a major move towards a freer, more market-driven banking system.
Unit Ten Consumption and Investment
A Brief Introduction to This Unit
• Consumption, saving, and investment play an important role in a nation's economic performance. Generally, nations that consume most of their incomes have low investment in new plants and equipments, and show low rates of growth of productivity and wages, the other way around for nations that save and invest large fractions of their incomes.
《国际商务英语》(自考)Lesson 10
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other risks
➢ political risks - war, quotas, foreign exchange control
➢ commercial risks - market change and exchange rate fluctuation
➢ language barriers
exporter
draft and the shipping document
bank
customer
importer’s bank
document will not be released to the importer until payment is affected
D/ P at sight
sales on this basis are usually paid for by periodic payment
the exporter must have sufficient financial strength to carry to cost of the goods until receiving payment
/
debtor /ˈdetə(r)/
debit /ˈdebɪt/
adj. 国内的 n. 状况 n. 汇款 n. 债务人 v. 将……记入 借方;n. 借方
financial standing standing n. 地位;级别;身份;名声
credit worthiness /ˈwɜːðinəs/ default /dɪˈfɔːlt/ ban /bæn/
fluctuation /ˌflʌktʃuˈeɪʃ(ə)n/
财务状况
资信可靠 状况
n. 违约 n./ v. 禁 止
国际商务英语函电lesson10资料
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We look forward to your confirmation.
Yours faithfully,
stipulate
v. 规定 • The L/C stipulates direct shipment. • Correct the following sentence: The contract stipulates that the L/C will reach the seller one month before the shipment. • as stipulated 按照规定 • stipulation n. 规定
involve
v. 涉及;陷入 • As the amount involved is small, we suggest to pay by T/T. 由于涉及的金额小,我们建议用电汇支付。
• Your delay in shipment will undoubtedly involve us in great trouble.
installment
• n. 分期
- payment by installment 分期付款
- in … equal monthly installments 分· · · 月等量装运 • n. 安装 - The necessary equipments have been installed successfully.
for one’s file • 供某人存档 for one’s file
• 供某人考虑 for one’s consideration
• 供某人参考 for one’s reference for one’s information • 供某人检查 for one’s examination • 供某人详阅 for one’s perusal
lesson 10
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SEC 4
SEC 5
马迪 2005年9月1日
SEC 6
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Section 2
SEC 1
Sample Study
Sample 2 (1)
November 15, 2006 Mrs. Edith Hampton 4575 Village Drive Seattle, WA 98105-5032 Dear Mrs. Hampton: I was deeply saddened to learn of Frank’s death and I would like to express my sincere sympathy to you and your family on behalf of the senior management team here at Interconnect Corp. 惊悉弗兰克去世的消息不胜悲 哀,我代表Interconnect高层管 理人员向您及家人表示诚挚的 慰问。
Ma Ji excelled at performing new items reflecting real life. Apart from satire, he pioneered new items praising the new life and new heroes and heroines. In addition to performing traditional items he started writing and performing cross-talk comic dialogues such as Ode to Friendship, Storm on the State and Multistory Restaurant, and solo comic dialogues like The Universal-Brand Cigarette. In Five Officers Contend for Fame, he was joined by several other comedians. Ma Ji also set great store by theoretical research into Xiangsheng so as to make his creations more socially relevant. His books include Selected Xiangsheng by Ma Ji and An Informal Discussion on the Art of Xiangsheng.
国际商务英语课文电子版lesson(10)
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国际商务英语课⽂电⼦版lesson(10)Lesson10 International Payment Generally speaking, it is not very difficult for buyers and sellers in domestic trade to get to know each other’s financial status and other information, and payment is likely to be made in a straightforward manner,say(for example)by remittance or by debiting the debtor’s account. In international trade, however, things are far more complicated. Purchase and sale of goods and services are carried out beyond national boundaries, which make it ratherdifficult for the parties concerned in the transaction to get adequate information about each other’s financial standing and creditworthiness (资信;信誉). Therefore, mutual trust is hard to build. Both the exporter and importer face risks as there is always the possibility that the other party may not fulfill the contract.For the exporter there is the risk of buyer default(不按期付款). The importer might fail to pay in full for the goods. He might go bankrupt.His government might, for various reasons, ban(禁⽌)trade with the exporting country or ban imports of certain commodities. The buyer might run into difficulties getting the foreign exchange to pay for the goods. It is even possible that the buyer is not reliable and simply refuses to pay the agreed amount on various excuses.On the part of the importer, there is the risk that the shipment will be delayed, and he might only receive them long after payment.The delay may be caused by problems in production or transportation, and such delays may lead to loss of business. There is also a risk that wrong goods might be sent as a result of negligence(疏忽⼤意)of the exporter or simply because of his lack of integrity (honesty).Political risks such as war, quotas, foreign exchange control; commercial risks like market change and exchange rate fluctuations(波动); and even language barriers all add upto(increase)the problems in international trade. Because of these problems and risks, exporters are hesitant to release their goods before receiving payment, while importers prefer to have control over the goods before parting with their money. Various methods of payment have been developed to cope with different situations in international trade. When the political and economic situation in the importing country makes payment uncertain or when the buyer’s credit standing isdubious (doubtful), the exporter may prefer cash in advance or partial cash in advance. In this case, the importer has no guarantee that the exporter will fulfill his obligations once he has made payment by cash. If the buyer and the seller know each other well, they may decide to trade on open account. This means that no documents are involved and that legally (in terms of law) the buyer can pay anytime. The seller loses all control over the goods once they have been shipped. Sales on thisbasis are usually paid for by periodic payment, and obviously the exporter must have sufficient financial strength经济实⼒to carry the cost of the goods until receiving payment. If the exporter wishes to retain(保留)title or ownership(所有权)to the goods, he can enter into consignment transactions. This means the exporter has to send his goods abroad and will not get payment until the goods are sold. If not sold, the goods can be shipped back. Therefore, this arrangementshould only be made with full understanding of the risks involved and is preferably to be limited to stable countries where the exporter has a trusted agent to look after his interest.A lot of international transactions are paid for by means of the draft(汇票), which, also referred to as the bill of exchange, is an unconditional(⽆条件的)order to a bank or a customer to pay a sum of money to someone on demand(⽴即)or at a fixed time in the future.The person who draws(开⽴)the draft,usually the exporter, is called the drawer(出票⼈), and the person to whom the draft is drawn is called the drawee(受票⼈). There is yet another party payee(收款⼈), i.e. the person receiving the payment, who and the drawer are generally but not necessarily the same person, as the drawer can instruct the drawee either to pay “to the order of ourselves” or to the order of someone else, for instance, the bank.A draft is either a sight draft ora usance draft (also called tenor draft or term draft). The former calls for (needs)immediate payment on presentation(提⽰) to the drawee while the latter is payable at a later date, e.g. 30, 45, 60, or 90 days after sight or date. A draft is either clean (clean draft 光票) (without documents) or documentary (documentary draft跟单汇票). In the latter case, the draft is accompanied (attached)by the relevant documents such as the bill of lading, the invoice, the insurance policy etc.In documentary collection ( 跟单托收), the exporter sends the draft and the shipping documents运输单据representing title tothe goods to his bank, which forwards (sends)them to another bank in the importer’s country, which in turn contacts the customer (importer). In the case of documents against payment (D/P)付款交单, documents will not be released to the importer until payment is effected执⾏. There are D/P at sight and D/P after sight. The former requires immediate paymentby the importer to get hold of the documents. The latter gives the importer a certain period after presentation of the documents, but documents are not released to him until he actually pays for the merchandise货物. In the case of documents against acceptance (D/A)承兑交单, documents are handed over to the importer upon his acceptance(承兑)of the bill of exchange drawn by the exporter. Payment will not be made until a later date. D/A is always after sight.So far as the exporter’s interest is concerned, D/P at sight is more favorable than D/P after sight, and D/P is more favorable than D/A. In actual trade, payment by collection should be accepted with discretion (⼩⼼). It is usually used when the financial standing of the importer is sound(良好的), or when the exporter wishes to push the sale of his goods, or when the transaction involves only a small quantity. Otherwise, the letter of credit is generally preferred.。
电子教案(PPT版本)]电子商务英语 (10)[14页]
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Marketers with global goals are now establishing mirror sites and multiple-language versions of their Web sites. Internet translation tools are available that make this easier to do. It is only a matter of time until those marketers use their Web sites to accept and fulfill orders online from customers worldwide.
Developing global marketing partnerships. Internet marketing makes joint ventures attractive and easy to implement. A marketer can join together with one or more partners whose products or services complement the marketer’s products or services. Then members of this consortium can pool their resources. They can execute cooperative E-mail campaigns by sharing each other’s lists or form a collaborative Web site that features their solution set. They can also use their own extranets to speed communication with sales anipating companies throughout the world.
Lesson 10 Inspection Certificate 商检证书 世纪商务英语—函电与单证
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LOGO
19) Place of Issue (签证地点) It is the place of issuing certificate and inspection.
理
方
结果合格
结果不合格
法
的
签发有关单证放行 签发有关单证放行 签发不合格通知单,不准出口
LOGO
进口报检程序:
单证不全,报检人补充材料
报 检 /申 报
检务审单
计收费
施检部门接单审单
条件不符,不受理报ຫໍສະໝຸດ ,退回 检务部门出具通关单现场查验
检验检疫部门接单
实施检验检疫
实验室检验检疫
出具检验检疫结果
结果合格
5) Name and Address of Consignee (收货人名称及地址) It should be the same as that in the L/C and relevant documents.
6) Description of Goods (品名) It should be the same as that in the L/C and relevant documents.
7) Place of Origin (产地) It should be the same as that in the L/C and relevant documents.
LOGO
8)Quantity Declared (报检数量) It should be the same as that in the L/C and relevant documents.
商务英语阅读Unit 10ppt课件
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来自其它教材
C、STATIONARITY固定性
习语的结构都是固定的,不能被更改或替换,即使是 同义词也不行,比如不能把rain cats and dogs改成rain dogs and cats或rain a cat and a dog等等。也就是说, 习语的任何一个组成部分都是固定的,随意更改会出 现词不达意甚至啼笑皆非的结果。如:
TEXT A: BE HAPPY CAUSE I CHOOSE HAPPINESS
Notes on the Text:
2. We lose touch, but I often thought about him when I made a choice about life instead of reacting to it.
D. RHETORICITY修辞 性
Business English: A Reading Course
Unit 11
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习语常常利用音韵的和谐来达到朗朗上口、易懂易 记、栩栩如生的目的,许多英语习语利用头韵、尾 韵、重复等手法来增加语言的语音美感和修辞效果 。如:as busy as a bee(忙如蜜蜂), might and main(竭 尽全力), trials and tribulations(烦躁和苦恼)均为头韵 ;high and dry(孤立无援),by hook and by crook(不 择手段)均为尾韵;step by step(逐步),neck and neck(齐头并进)均为重复。
Unit 11
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人民大众在长期的劳动中创造出来的,与一个民族 的地理环境、历史背景、经济生活、风俗习惯、宗 教信仰以及价值观念等方面都有不可分割的联系。
一般都用较恰当的比喻,引起人们的联想,但这种 联想是由各民族的现实环境和生活经验决定的。如 形容事物迅速而大量地产生: like mushrooms (英语 ),雨后春笋(汉语)。
国际商务英语Unit 10 shipping
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Clauses of Shipment
The buyer and the seller should reach an agreement on time of shipment, port of shipment and port of destination, shipping advice, partial shipment and transshipment, dispatch and demurrage(速遣费和 滞期费), etc. and specify them in the sales contract. Clear stipulation of the shipment clause is an important condition for the smooth execution of the contract.
A Bill of Lading 货物提单
A bill of lading is a receipt for goods shipped on board a vessel, signed by a person who contracts to carry them, and stating the conditions in which the goods were delivered to the ship. It is a document of title to the goods, enabling the shipper or owner of the goods to endorse title to other parties, sell goods in transit, and present to banks with other documents in seeking payment under documentary credits.
商务英语第10章
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Fixed exchange rates established in the Bretton Woods agreement(布雷顿森林协定) of 1944 is also called Bretton-Woods System. It is a system of fixed exchange rates with fluctuation grids, in which every member of the International Monetary Fund sets a specific parity for its currency relative to gold or the dollar, and undertakes to keep fluctuations within ± 1% of parity by central bank market interventions by the buying and selling of gold or foreign currencies on the foreign-exchange markets.
外汇平价也称“中心汇率”。两个或两个以上国家的 官方对它们货币之间的汇率规定的固定比价。各国为 了保证汇率的稳定,一般都规定了市场汇率围绕外汇 平价波动的上下限。在金本位制下,各国都规定货币 的含金量,两国单位货币含金量之比称为铸币平价, 它是决定汇率的基础。由于黄金可以自由地输出输入 ,汇率总是围绕铸币平价在黄金输出点和黄金输入 点之间波动。这种体制下的汇率是相对稳定的,称为 固定汇率制。 黄金输入点:黄金输入点(Gold Import Point)汇率波动的 最低界限是铸币平价减运金费用,即黄金输入点。 黄金输出点: 黄金输出点(Gold Export Point)汇率波动的最高界限 是铸币平价加运金费用,即黄金输出点。
高教社2023国际商务英语函电教学课件chapter 10
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Dear Max,
Congratulations on opening your own venture. Your design talent has long been recognized and won a great reputation in the field. Max’s Design Services is sure to be a success with your sharp skill and dedicated client base.
Dear Anderson,
I’d like to take this opportunity to thank you for the valuable assistance you provided me during my interview process with AMN Communications.
电子商务英语Unit 10
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August 4, 2020
7
Байду номын сангаас
Word study
integration [ inti'greiʃən ] n. 综合,整合 The article discusses the relation of the regional cooperation and the industry integration. 本文论述了区域合作与产业整合的关系。
CRM and Its Relationship with EC
More and more companies recognize that customers are the core of a business and a company’s success depends on effectively managing its relationships with customers. (译文) CRM focuses on building long-term and stable customer relationships that can add value both for the customers and the companies.
traceable ['treisəbl ] adj. 可追踪的 Are raw materials identified and traceable to test or certification reports? 所有原材料是否作过标识,并可追踪到其检验报告和证书?
自考国际商务英语lesson10
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• Documents against payment at sight requires immediate payment by the importer to get hold oo far as the exporter’s interest is concerned, D/P at sight is more favorable than D/P after sight, and D/P is more favorable than D/A.
(3) The draft (bill of exchange) A. Definition B. Sight draft and Usance draft (tenor draft or term draft) C. Clean draft and documentary draft (4) Documentary collection A. Documents against payment (D/P) a. D/P at sight b. D/P after sight B. Documents against acceptance (D/A)
International Business English Lesson 10 International Payment
Business Knowledge
(1) The complexity of payment in international trade A. Risks faced by the exporter and importer B. Political factors 政治因素, commercial , factors, geographical factors, etc (2) Two methods of payment used under certain conditions A. Cash in advance or partial cash in advance B. Open account
商务英语第十讲精简版以此版本为准.ppt
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5. 远期信用证 开证行收到远期汇票或单据后,在规定
的期限内付款。
eg: 30 days L/C
示例:
Type of documentary credit: Irrevocable transferable
Confirmation : Without Payment : Sight
五、议付行(negotiating bank) 议付行是货款付给受益人的银行。
信用证的交易流程
信用证交易的流程并非完全相同。
一、开证申请人向银行申请开立 信用证
买卖双方进行交易磋商达成交易,签订 买卖合同,明确规定货款的结算方式是 采用信用证。因此,进口商在合同规定 的期限之内向所在地的银行提交开证申 请书,申请开立信用证。
电汇方式的优点在于速度快, 收款人迅速收到货款。电汇 是目前使用较多的方式,但 其费用较高。
信用证 跟单信用证简称信用证。
其含义:一家银行(开证行) 按其客户(进口商)的请求, 对出口商发出的,授权出口商 签发以银行或进口商为付款人 的汇票,保证交来符合条款规 定的汇票和单据,必定承兑和 付款的保证文件。
六、开证行审单
开证行收到议付行寄来的单据后,根据 信用证审核单据。
七、开证人付款赎单
开证行审核单据无误后,通知开证人 (进口商)付款赎单。
开证人将全部货款及有关费用一次付清 而赎回单据。
开证行付款给议付行 议付行解付受益人(出口商)
八、提货
开证人取得单据后,凭运输单据向承运 人提货。
卖方应对信用证条款进行严格审核,对 于不符合合同规定或无法办到的信用证 条款及时提请开证人(通常为进口方) 进行修改。
如何审核信用证
出口商审核信用证应侧重于交货、履约 方面,如对信用证要求的单据、价格条 件、装运期等条款进行审查。
国际商务英语Chapter 10.Business Letters
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Dear Sirs,
We are in receipt of your letter dated March 21 and, as requested, are airmailed you, under separated cover, one catalogue and two sample books for our Printed Shirting. We hope they will reach you in due course and will help you in making your selection.
Offers, Counter-Offers and Declining Offers
two types of offers: the non-firm offers and the firm offers.
Non-firm offers are usually indicated by means of sending catalogues, price-lists, proforma invoices and quotations; though quotations with certain qualifying words sometimes play the function of firm offers.
specifications; 3) details of prices, discounts and terms of payment; 4) a statement or clear indication of what the prices cover
(e.g. packing, freight and insurance); 5) packing and date of delivery; 6) the period for which the offer is valid. Without the last point, a firm offer can be turned into a non-
商务英语阅读 unit 10 知 识产权77页PPT
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1、合法而稳定的权力在使用得当时很 少遇到 抵抗。 ——塞 ·约翰 逊 2、权力会使人渐渐失去温厚善良的美 德。— —伯克
3、最大限度地行使权力总是令人反感 ;权力 不易确 定之处 始终存 在着危 险。— —塞·约翰逊 4、权力会奴化一切。——塔西佗
5、虽然权力是一头固执的熊,可是金 子可以 拉着它 的鼻子 走。— —莎士 比
The key forms of intellectual property are patents, copyrights, trademarks, and trade secrets. Because intellectual property shares many of the characteristics of real and personal property, associated rights permit intellectual property to be treated as an asset that can be bought, sold, licensed, or even given away at no cost.
Unit Ten
TEXT IPR and Economic Growth
Pre-reading questions
1.Havห้องสมุดไป่ตู้ you heard of Intellectual Property Right before? 2.What do you think belongs to Intellectual Property Right?
Countries in the world such as the United States, Japan, and the Netherlands protect inventions; literary and artistic works; and symbols, images, names, and designs used in commerce, all of this are in the range of intellectual property rights. They know safeguarding these property rights fosters economic growth, provides incentives for technological innovation, and attracts investment that will create new jobs and opportunities for all their citizens.
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Lesson10 International Payment Generally speaking, it is not very difficult for buyers and sellers in domestic trade to get to know each other’s financial status and other information, and payment is likely to be made in a straightforward manner, say(for example)by remittance or by debiting the debtor’s account. In international trade, however, things are far more complicated. Purchase and sale of goods and services are carried out beyond national boundaries, which make it ratherdifficult for the parties concerned in the transaction to get adequate information about each other’s financial standing and creditworthiness (资信;信誉). Therefore, mutual trust is hard to build. Both the exporter and importer face risks as there is always thenot fulfill the contract.For the exporter there is the risk of buyer default(不按期付款). The importer might fail to pay in full for the goods. He might go bankrupt.His government might, for various reasons, ban(禁止)trade with the exporting country or ban imports of certain commodities. The buyer might run into difficulties getting the foreign exchange to pay for the goods. It is even possible that the buyer is not reliable and simply refuses to pay the agreed amount on various excuses.On the part of the importer, there is the risk that the shipment will be delayed, and he might only receive them long after payment.The delay may be caused by problems in production or transportation, and such delays may lead to loss of business. There is also a risk that wrong goods might be sent as a result of negligence(疏忽大意)of the exporter or simply because of his lack of integrity (honesty).Political risks such as war, quotas, foreign exchange control; commercial risks like market change and exchange rate fluctuations(波动); and even language barriers all add upto(increase)the problems in international trade. Because of these problems and risks, exporters are hesitant to release their goods before receiving payment, while importers prefer to have control over the goods before parting with their money.Various methods of payment have been developed to cope with different situations in international trade. When the political and economic situation in the importing country makes payment uncertain or when the buyer’s credit standing isdubious (doubtful), the exporter may prefer cash in advance or partial cash in advance. In this case, the importer has no guarantee that the exporter will fulfill his obligations once he has made payment by cash. If the buyer and the seller know each other well, they may decide to trade on open account. This means that no documents are involved and that legally (in terms of law) the buyer can pay anytime. The seller loses all control over the goods once they have been shipped. Sales on thisbasis are usually paid for by periodic payment, and obviously the exporter must have sufficient financial strength经济实力to carry the cost of the goods until receiving payment. If the exporter wishes to retain(保留)title or ownership(所有权)to the goods, he can enter into consignment transactions. This means the exporter has to send his goods abroad and will not get payment until the goods are sold. If not sold, the goods can be shipped back. Therefore, this arrangementshould only be made with full understanding of the risks involved and is preferably to be limited to stable countries where the exporter has a trusted agent to look after his interest.A lot of international transactions are paid for by means of the draft(汇票), which, also referred to as the bill of exchange, is an unconditional(无条件的)order to a bank or a customer to pay a sum of money to someone on demand(立即)or at a fixed time in the future.The person who draws(开立)the draft,usually the exporter, is called the drawer(出票人), and the person to whom the draft is drawn is called the drawee(受票人). There is yet another party payee(收款人), i.e. the person receiving the payment, who and the drawer are generally but not necessarily the same person, as the drawer can instruct the drawee either to pay “to the order of ourselves” or to the order of someone else, for instance, the bank.A draft is either a sight draft ora usance draft (also called tenor draft or term draft). The former calls for (needs)immediate payment on presentation(提示) to the drawee while the latter is payable at a later date, e.g. 30, 45, 60, or 90 days after sight or date. A draft is either clean (clean draft 光票) (without documents) or documentary (documentary draft跟单汇票). In the latter case, the draft is accompanied (attached)by the relevant documents such as the bill of lading, the invoice, the insurance policy etc.In documentary collection ( 跟单托收), the exporter sends the draft and the shipping documents运输单据representing title to the goods to his bank, which forwards (sends)them to another bank in the importer’s country, which in turn contacts the customer (importer). In the case of documents against payment (D/P)付款交单, documents will not be released to the importer until payment is effected执行. There are D/P at sight and D/P after sight. The former requires immediate paymentby the importer to get hold of the documents. The latter gives the importer a certain period after presentation of the documents, but documents are not released to him until he actually pays for the merchandise货物. In the case of documents against acceptance (D/A)承兑交单, documents are handed over to the importer upon his acceptance(承兑)of the bill of exchange drawn by the exporter. Payment will not be made until a later date. D/A is always after sight.So far as the exporter’s interest is concerned, D/P at sight is more favorable than D/P after sight, and D/P is more favorable than D/A. In actual trade, payment by collection should be accepted with discretion (小心). It is usually used when the financial standing of the importer is sound(良好的), or when the exporter wishes to push the sale of his goods, or when the transaction involves only a small quantity. Otherwise, the letter of credit is generally preferred.。