外贸英语函电business english correspondence

II. Writing Principles--- Completeness.
pleteness contains all the necessary information to
the readers (the counterpart or the public) and answers all the questions and requirements put forward by the readers. 包含所有必须的信息。
b. every two months 两月一次
-- We have a direct sailing from Shanghai to Los Angeles every two months.
II. Writing Principles---Clearness
缩写
FOB
CIF、
不同国家的人对某些数字的表达方式不一
例如英、美两国对billion的理解不一样。所以 最安全的办法是数字和文字同时使用
UK:1,000,000,000,000 US:1,000,000,000
E.G.
• $10575.9 (ten thousand five hundred and seventy-five dollars, ninety cents.)
II. Writing Principles---Concreteness
2. Concreteness be specific, definite and persuasive instead
of being vague, general and abstract.
(具体数字描述)
e.g.-- We wish to confirm our telegram yesterday. --We wish to confirm our telegram of march 29,1999.
（3）knowledge of technical terms （通晓专业术语）；
（4）knowledge of psychology （掌握人的心理）；
（5）skills in salesmanship （掌握熟练的推销技巧）。
Section Two
Principles of Business Letter Writing
3. Features
1. It has its unique language style and jargons ; e.g. We are in the market for silk blouses and
should be pleased if you could kindly quote us your keenest prices for the goods below 2. It is full of business terminations and abbreviations; e.g. Offer quotation order counteroffer letter of credit CIF FOB 3. There is a close relations between EBC and international trade e.g. ASA :AMERICAN STANDARD ASSOCIATION
II. Writing Principleleteness 2. Concreteness 3. Clearness 4. Conciseness 5. Courtesy 6. Consideration 7. Correctness
完整 具体 清楚 简洁 礼貌
介词
• The price has been increased to$20. 到 • The price has been increased by$20. 了 • The price has been increased from$20 从
II. Writing Principles---Clearness
--The brakes can stop a car within a short distance. --These type SMO2 power brakes can stop a 4-ton car traveling 65 miles an hour
II. Writing Principles---Clearness
2
quotations and offers
3
Conclusion of business letter
Steps of an all-round transaction
Execution of orders
5 6
Payment Packing，shipping and insurance Complaint claim and adjustment
3. Clearness
(clarity)
to make sure that what you write is so clear
that it can’t be misunderstood.
要确保意思清楚地向对方表达而不会产生误解.
Notice:
1) Avoid using the words, and sentences equivocal in meaning ;
Pair 3: -- Please let us know what you wish us to do about this matter as soon as possible. -- Please let us as soon as possible know what you wish us to do about this matter.
--我们只提供这种商品50
-
--我们提供这种商品仅限50
II. Writing Principles---Clearness
Pair2: --The L/C must reach us not later than
September 1st for arranging shipment.
--The L/C must reach us for arranging shipment not later than September 1st.
Section One
Introduction of Business Letter
Writing
Steps of an all-round transaction
1 ways to look for new customers and explo re new market
enquiries and requests
Other letter writing
I Brief Introduction
1.Definition English business correspondence refers to
the letters , cables, telexes, faxes and e-mails dealing in international business, as well as in domestic trade, of course
外贸英语函 电
Business English Correspondence
Chapter One
Basic Knowledge of Business Letter Writing
Contents of Chapter 1
Section One Brief Introduction Section Two Good Writing Principles Section Three Structure of a Business Letter Section Four Layout of a Business Letter Section Five Addressing Envelopes Section Six Some Rules of Good Writing
What do you expect to get after learning this course?
1. Know how to write proper business English letters;
(writing styles, language, writing techniques, structure and layout)
II. Writing Principles---Clearness
4) Pay attention to the rationality in logic, the variety in sentence structure, the compact in plot and coherence in meanings.
. 2 注意修饰词的位置 Com pare the following three pairs of sentences:
Pair 1:--We can supply 50 tons of the item only;
-- We can only supply 50 tons of the item.
• Target the middle and senior students
• Deal with business communication in the form of telexes, fax or letters
• Combine characteristics of English and international trade
2. Know how to communicate and operate in International Business;
(International Business knowledge and techniques, technical terms and expressions, sentences pattern )