案例访谈技巧

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These types of questions will be the focus of today’s mock case interviews

© Deloitte Consulting 1999. All rights reserved.

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Key Ideas to Remember

Comfort

© Deloitte Consulting 1999. All rights reserved.

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The Case Interview

What is it? An opportunity to evaluate five key skills:

Problem Identification

or
 Develop a process to get to a point from which you can work  Make sure that your case response leads to a conclusion  Demonstrating the consultative process is more important than getting the “right” answer

 Ask for feedback at the end

© Deloitte Consulting 1999. All rights reserved.

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The Case Interview: Use of a Framework

 Cost/Benefit Analysis

 Supply Chain/Value Chain
Jones Graduate School of Management Mastering the Case Interview

Agenda

 Why Do Firms Conduct Case Interviews?  Dissecting the Case Interview

 Key Thoughts to Remember

Data Analysis

Use of a Framework

Effective Communication

Logical Process

© Deloitte Consulting 1999. All rights reserved.

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The Case Interview: Problem Identification Skills

 Business Strategy / Operations Problems
– Ex: A large health-care company has brought in a team of consultants to determine an appropriate strategy for improving profitability through growth in the size of its operations. They hope to reach their profitability goals over the next three years. As one of the consultants, what would you recommend that they do?

Jones Graduate School of Management
Mock Case Interviews
September 22, 2000

© Deloitte Consulting 1999. All rights reserved.

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© Deloitte Consulting 1999. All rights reserved.

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The Case Interview: Effective Communication

 Listen carefully  Speak clearly and concisely  Demonstrate the logic to your analysis  Support and defend your points  Don’t lose your cool
– Based on the facts you have gathered, draw a conclusion that answers the interviewer’s question – Be prepared to “wrap it up” even if you run out of time

© Deloitte Consulting 1999. All rights reserved.

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The Case Interview: Logical Process
 Determine your structure/framework after listening to the case – one method does not fit all cases  Build a sequence to get the facts you need (consider asking for them)
Communication skills Focus Problem-solving skills Analytical abilities Poise under pressure

 Opportunity to assess:
– Critical thinking skills – Communication skills – Aptitude for consulting

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The Case Interview: Plan Your Response

 Take notes – bring paper and pencil/pen  Communicate your approach to the interviewer  Switch approach/framework during the response if you realize its not working  Be cognizant of time  Wrap it up!
 Structure is more important than the answer (most of the time)

 RELAX and BE YOURSELF

© Deloitte Consulting 1999. All rights reserved.

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Practice, Practice, Practice

Interviewer
 Opportunity to learn about:
– Experience – “Do I want to sit with this person on an airplane?” – – – – –

Candidate
 Opportunity to demonstrate:

 Opportunity to learn about:
– Type of work that the firm does – Personality of the firm

© Deloitte Consulting 1999. All rights reserved.

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Keys to the Case Interview

 Ask clarifying questions/think out loud  Use a framework to organize your thoughts

 Don’t forget to look at the forest while walking among the trees
 Porter’s Five Forces  Financial Statements  3Cs – Customer, Company, and Competition  4Ps – Product, Price, Promotion, Place

© Deloitte Consulting 1999. All rights reserved.

 Make sure you understand the problem clearly before starting your response

 Determine and focus on the salient issues
 Ask clarifying and penetrating questions  Don’t hesitate to take a few minutes (or ask) to compose your thoughts
 Mock Interviews

© Deloitte Consulting 1999. All rights reserved.

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Why Do Firms Conduct Case Interviews?
Case interviews provide both parties with information:

© Deloitte Consulting 1999. All rights reserved.

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There are different kinds of Case Study Questions...

 Calculation / Market Sizing
– Ex: What is the annual market size for golf balls in the United States?

© Deloitte Consulting 1999. All rights reserved.

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The Case Interview: Data Analysis

 Determine what facts you have and which ones you need
 Address the issues you have identified  Perform the appropriate calculations to support your hypotheses  Consider external perspectives: customers, competitors, suppliers  Consider the implications/applications of technology

Preparation

Practice, Practice, Practice.

Enthusiasm

Demonstrate why you want the opportunity. Show you can think under pressure. Practice, Practice, Practice.
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