英语课堂教学基本技能

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Q2.What makes a good advertisement? (Advantages)
What is an advertisement?(Definition)
a good way to sell products/services
advertisement
a good way to make people aware of social issues

Project Hope
Software
Say "No" to drug
Oxlin Airlines
Soft shine shampoo
Earth Day
What makes a good advertisement?(Advantages)
...
moving interesting
funny
Now,let's have a debate!
Advantages & disadvantages of ads
Advantages Disadvantages
Provide imformation about c.lastest products Increase sales by repeated madvertising Cut costs of newspaper and b.make them cheaper Make the public aware of social mproblem
humorous
beautiful
creative siginificant Good ads exciting
imaginative persuasive imformative attractive
instrcture
Do you agree ads have more advantages or more disadvanteges?
In this unit ,we will
PART TWO Which product does it advertise?
TIPS:平时练习利用PT还原海 6 报封面
PART Three
2
3
7
Task1.Think about the follow QQ/questons
Q1.What is an advertisement?(Definition)
PART Four
Write an advertisement
1.The words should not be less than 80. 2. Stating opinions and giving supporting reasons.
Unit 1
Advertisting
In this unit , we will look some pictures about advertisements and d,discuss the questions watch some statistics and descriptions state your opinion on advertisements develop an advertisement campaign write an advertisement
PART Three
Public Commercial service
ads
Observe these pictures on page 1 Try to divide them into two kinds
① commercial ads ④ ⑤
adv源自文库rtisement
② public service ads ③
MisIead customers and cheat mthem of money Give false or incorrect mimformation Take too much time or space on madvertising Make teenagers want things mthat are bad for them
英语课堂教学基本技能
Advertising
1 2
3 4
Warming up
Look&think&answer
Discussion
Write an advertisement
3
PART ONE
Then who can tell me what does the vedio refers to?
TIPS:平时练习利用PPT还原 4 海报封面
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