cocacola 报表
coca cola品牌介绍
SALES & MARKETING COSTS CUSTOMER SERVICE COSTS
Salespersons Website Internet Publicity Promotion Advertising Transportation Food and Lodging Postage Phone Internet Warranty
Coca-Cola is guided by shared values that both the employees as individuals and the Company will live by; the values being: LEADERSHIP: The courage to shape a better future PASSION: Committed in heart and mind INTEGRITY: Be real ACCOUNTABILITY: If it is to be, it’s up to me COLLABORATION: Leverage collective genius INNOVATION: Seek, imagine, create, delight QUALITY: What we do, we do well
WEAKNESSES - Credit rating - Customer concentration, particularly in the US (Wal-Mart accounts for more than 10% of Coca Cola's business in the US) - A lot of loyal Pepsi customers are not enough loyal Coca Cola customers - Does not enjoy the number one position in India, Pakistan.
coca 短语词频表
coca 短语词频表全文共四篇示例，供读者参考第一篇示例：在我们日常生活中，有很多词语或短语是和某种食品或饮料联系在一起的，比如“可口”和“可口可乐”、“快乐”和“快乐水”等等。
其中，最为有名的当属“coca”这个词了。
作为一家极具影响力的跨国公司，可口可乐公司凭借其强大的品牌实力和独特的营销策略，成为了全球最受欢迎的饮料品牌之一。
而“coca”作为其产品品牌的一部分，也因此在我们的日常用语中频繁出现。
今天，我们就来看一下关于“coca”这个词的短语词频表。
“coca-cola”：不得不说，几乎所有人一提到“coca”，第一个想到的就是“coca-cola”这个词。
作为可口可乐公司的名字和旗舰产品，这个词的使用频率是最高的。
无论是在超市、餐厅还是广告中，我们都能够看到“coca-cola”这个字样。
“coca-cola zero”：为了迎合不同消费者的口味需求，可口可乐公司推出了“coca-cola zero”这个无糖低热量的产品。
尽管与“coca-cola”有所不同，但其在市场中的占有率也越来越高，因此“coca-cola zero”这个短语也经常出现在我们的日常生活中。
“diet coca-cola”：和“coca-cola zero”类似，“dietcoca-cola”是为了迎合那些注重健康饮食的消费者推出的产品。
这种低热量、低糖的产品也备受欢迎，因此“diet coca-cola”这个词在我们的日常用语中也是频繁出现的。
“coca-cola light”：在一些国家或地区，“coca-cola light”是指“diet coca-cola”的翻译版本。
无论是“diet coca-cola”还是“coca-cola light”，这些词都代表着可口可乐公司不断推陈出新的产品策略和不断追求创新的企业精神。
“coca-cola company”：除了产品本身，可口可乐公司也是一个备受尊敬和关注的企业。
可口可乐供应链最全分析
可口可乐产品属于数量大、价格低的通常消费品,通常通过大量街头零售店、大小超市、商店等场所销售,因此其供应链的分销商包括各种食品批发商、及超大型超市、大型连锁超市等
一生产物流1收料检验收库流程：
2领料作业流程图：
3产品入库流程：填写成品送检单成品检验送入仓库仓管员清点签收仓管员入库做账清理单据
4发货作业通知：
二销售物流
三售后物流
一、无论是罐装还是瓶装,只要顾客需要货物无论何时何地,可口可乐当地分公司总能快速的将货物从库房往外发送.二、可口可乐所设计的装载结构也适合转运以及摆放,这符合了很多顾客的需要,量与存并重在此体现了出来.每笔交易都有详单可查,无须担心交易的偏差.
总结
观赏
科学性原则系统化原则通用化原则实用性原则目标导向原则人格化原则
设计绩效考核指标体系的原则：
绩效评价
制定绩效计划绩效实施与管理绩效考核评估绩效反馈
影响可口可乐绩效管理的方面：
从可口可乐供应链可以看出,企业的供应链要想获得成功,要做到：企业要有核心竞争力和秘密武器,否则对供应链的管理和影响就会显得苍白无力.可口可乐的核心竞争力就在于它的秘密配方,知名品牌和管理资源的与众不同.供应链管理调整要始终围绕以用户为中心展开.合作竞争是供应链管理的主旋律,合作是供应链管理的精髓,是达到双赢和基础.在供应链上,不同的公司要扮演不同的角色,建立彼此间的长期伙伴关系.
可口可乐
汇报时间：2018年汇报人：第组
1
公司简介和发展历程
2
供应链系统
3
采购、生产与物流现状
coca cola
LOGO
HISTORY
the beginnings(1886-1892): Coca-Cola's inventer: Dr.Pemberton when and where: in Atlanta, Georgia, in 1886. The Coca-Cola Company : foundation: in 1892. the first president: Asa Griggs Candler beyond Atlanta(1893-1904): Asa Griggs Candler from an invention into a business Safeguarding the brand(1905-1918): the unique contoured bottle
突破渴望 敢于第一
IMPACT
The polo of coca-cola is enjoyed popular support around the world，it also be accompanied by cultural aggression and threaten the development of other nation’s domestic industry. Coco-cola buy Huiyuan is such a case.
PRODUCTS
With a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages（起泡沫的饮料） to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soybased beverages,etc. their variety spans the globe.
可口可乐 coca cola presentation
Energy Drinks
Sports Drinks
Juices/Juice Drinks
Tea and Coffee
Other Drinks
Soft Drission declares our purpose as a company. It serves as the standard against which we weigh our actions and decisions. - To refresh the world in body, mind and spirit. - To inspire moments of optimism through our brands and our actions. - To create value and make a difference everywhere we engage.
Supervised by : Dr. Ezz El Arab El Awoor Student Work : Walid El Shawwa
History Standing in business environment Brands of coca cola Mission Vision Values Income Statement Balance Sheet and Cash Flow Workforce Organization Chart Value Chain Analysis SWOT Analysis Marketing Mix Product Success and Drop
Coca-Cola is guided by shared values that both the employees as individuals and the Company will live by; the values being: LEADERSHIP: The courage to shape a better future PASSION: Committed in heart and mind INTEGRITY: Be real ACCOUNTABILITY: If it is to be, it’s up to me COLLABORATION: Leverage collective genius INNOVATION: Seek, imagine, create, delight QUALITY: What we do, we do well
Coca-Cola_(China),_Key_Success_Factors_Analysis
Coca-Cola (China), Key Success Factors Analysis Coca-Cola company from its inception in 1886, hasbeen its delicious carbonated beverage products has swept the world, after enduring 117 years.Coca-Cola entered China in 1927, for some reason after the withdrawal of return to China in 1979, and set up a Coca-Cola (China) Limited. Now Coca-Cola (China) Co., Ltd. has become China's largest beverage joint venture, each of the taxes turned over to the country reached three billion yuan.20 years, Coca-Cola (China) Co., Ltd. has achieved excellent results, has become a pioneer leader in soft drink sales market is regarded as specimens of the same industry and model.Coca-Cola Company is able to do in China, made such a huge success?Through the Coca-Cola (China) Beverages companies personal work experience, I am deeply aware of: Coca-Cola Company is not only a brand to create a company, but also a base for training and practice, is fast moving consumer goods industry, 'Whampoa Military Academy'. It seeks to create all the conditions for their employees to play the staff expertise to develop the skills of employees, and tap the potential ofemployees, truly make the best use. Coca-Cola Company is the culture of the achievements of these talented of the brand. Therefore we can say is unique and effective human resources strategy for making Coca-Cola Company to create a spectacular performance, becoming the world's No. 1 brand companies.Talent is the company's most important business resources are the most valuable of all the wealth of wealth. Proper development and selection of talent strategy, efforts to develop mining talent into full play the positive role of all kinds of talents, is the key to business towards prosperity.In the business development process, the development of human resources on productivity play a decisive role in the realization of corporate business strategy plays a guarantee. Talent's business skills, intelligence level and management level is high or low productivity directly restricts the effectiveness of each element of play, directly determines the level of labor productivity. In short, the activities of production and operations talent is an indispensable element, but also other elements that it plays a leading and decisive role. Let us come to a concrete analysis of Coca-Cola (China) Co., Ltd. talent strategy in a number of successful experienceand unique.A talent localization strategyWhether past, present, or in the future, as long as enterprises, selling goods, all of the development strategy, business strategy and marketing methods have to suit local conditions, as management and marketing are the unity of science with practice.Coca-Cola Company in 1979 to return to China, though there are already 90 years of international experience in market operations, but really started to operate in China, but still first time a practice. If the headquarters of paper sitting in the United States to carry out the operation without any specific decision-making, the result unsatisfactory. Only in the understanding of the local concrete realization of the situation and make a concrete analysis, carried out targeted decision-making, and allow local people are familiar with local conditions to implement in order to achieve the intended purpose. Looking at Coca-Cola Company employment strategy, its most distinctive point is that 'localization'.Of local talent on the Coca-Cola company's development philosophy has far-reaching significance, the essence of the theory are: (1) setting up a company in the market locally, allemployees are using local people; (2) Sales principle of unity by the head office is responsible for the training of personnel. 'Let the whole world to drink Coca-Cola', served as president of Coca-Cola Company as a model by all these words. To get people around the world drink Coca-Cola, only qualified personnel, marketing and other localization, in order for that magnificent phrase possible become a reality. Therefore, it is 'with the locals', 'training by the head office is responsible for a unified' this principle, so that Coca-Cola (China) Company has made the development of rapid yet proved successful.Coca-Cola (China) Co., Ltd. talent localization strategy embodied in the following.1, managers, localizationGenerally speaking, China's multinational employees give us the impression is often beard, green eyes and alien suits and ties; job is always half of the time in China, office, half of the time in vacations abroad; except secretary, no more communication with internal staff, an unpredictable situation; the exchange of language is no doubt foreign language.In the Coca-Cola (China) Co., Ltd., is completely not thecase:(1) In China, more than 99% of the Coca-Cola system employees are Chinese staff; in the Coca-Cola Beijing area, in addition to general manager and chief financial officer from Taiwan and Australia, other indigenous people invariably the mainland.(2) All management staff communication language, not only fluent in English, as well as fluent in Chinese, and even Coca-Cola (China) Co., Ltd. are able to use a foreign president, fluent in Chinese dialogue and jokes; there are many foreign colleagues have also used the Cantonese and other dialects.(3) All documents between the two texts are in Chinese and English.It will do nothing to retain the management of local talent, is the real localization lies its charm. Imagine there is another where a multi-national corporations have such a bearing, on entering the non-native country would dare to start the implementation of such a drastic localization of high-level personnel? This is not 'glass ceiling' is a huge promotion of space, so that the local managers were able to really remove the worries, a pragmatic manner and the companies jointly grow up without hesitation for the enterprise for long service.2, the specific localization of the operatorCoca-Cola products, sales network extends to where, just where the selection and appointment. Coca-Cola Company's management believes that local operators have a unique specific conditions: First, are familiar with Trade, including neighborhood, business cases, buying habits, and make sales of Coca-Cola drinks as soon as possible into the local environment; second is on the range, the specific local operations staff and relatives and friends will be affected by their work, provide assistance to expand their work; third, the workforce is stable, the local staff in Hong Kong and settled down, no worries, work mentality stable and concentrate on their work. These natural advantages for foreign workers can not be compared. Therefore, in China's 23 bottling plants and Coca-Cola (China) Co., Ltd. All offices, which all of the specific operator is a local person.Here, the localization not only with the meaning of the recruitment of local staff, but also for the local conditions for deeper development. Such as the Beijing region to recruit laid-off Daisow Stock keeper, in the streets of Shanghai recruitment of community workers search for the collection of information, etc., are the most in-depth localization strategiesof the most outstanding extension.This is essentially homogeneous by Chinese staff to manage the local Coca-Cola system, involved in the actual management of the world's first brand and operation, making Coca-Cola (China) Co., Ltd. employees to stand on the shoulders of giants, using the most advanced management and operation of the means , developing markets and expanding channels, which Coca-Cola (China) Co., Ltd. extraordinary growth. In turn, this can encourage businesses to fully take account of local realities, to carry out activities in line with local conditions and thus would not have as many multinational companies to non-native states in acclimatized. Therefore, local officials in 2001 launched the summer of 'Coca-Cola Founder dynamic interconnection you and me that he' promotions are successful, for the Asia Pacific launch of the 'Queer' juice successful, the localization of the brand 'sharp' market a success ... ...Although the localization strategy of Coca-Cola Company to achieve effective results, but it does not stick to conventions, holding tight hold onto their ideas. In recent years, Coca-Cola launched 'THINK LOCAL, ACT LOCAL' the localization of thinking, whose main points are: according to local needs tomake the relevant decisions. Response to Beijing made considerable achievements in recent years, and will become the host city for the 2008 Olympic Games, the manpower required to support a strong, Coca-Cola Company in December 2002 the original Coca-Cola (China) Corporation Beijing Office to adjust to upgrade the independent Beijing belongs to the Asia-Pacific region area. The same time, in 2008 to prepare for Beijing to implement a more localized area of personnel policy, Beijing district personnel selection and promotion will have greater autonomy.As can be seen, Coca-Cola (China) Co., Ltd. was named China's most successful localization of multinational companies and its implementation strategy for the localization of human resources contributed. Through the implementation of the strategy of localization, not only significant savings in management resources to enable the management more in line with local conditions, while relations with the local government closer and harmonious; has not only trained a large number of localized management personnel, business people, so that the smooth implementation of various policies , but also to provide strong long-term development of the stamina; not only keep up with globalization and thedevelopment of local culture, so that internal and external communication easier for the local bring huge economic and social benefits, but also to make a more harmonious cultural integration, companies are eternity.'Every enterprise are two kinds of value: the business value and social value, these two values is perfect, is a manifestation of business leaders lofty aspirations. 'We can say that the implementation of human resources strategy of localization, so that Coca-Cola Company has reached other enterprises in China, Mozambique and the hope of the double height.2, talent management strategyTalent management strategy is defined as the overall strategy for corporate human resources requirements, to meet the needs of enterprise survival and development to develop the introduction of talent, improve the overall quality of the workforce, from the discovery and train a large number of talents and to provide them with a broad stage and harmony work environment so that they can give full play to their talents, but for the long-term nature of planning and strategy.Coca-Cola (China) Co., Ltd. in talent management strategies, be described as 'Bole' phase 'Maxima', give him abroadwilderness, so that future lines thousands of miles; at the same time, he added with adequate nutrition, so that it potentially very strong. It is this 'meritocracy, employers do not suspect' talent management strategies so that Coca-Cola (China) Co., Ltd. a large number of people come to the fore, for Coca-Cola (China) Co., Ltd. has achieved a lot of development and growth.(A) people-management strategiesModern enterprise management, the increasing emphasis on the importance of people, so more and more enterprises make a 'people first' slogan, while the 'people-management' is actually the cornerstone of human resource management is the key talent management strategy implementation .The so-called 'people-management', that is people-centered human resource management thinking. The specific meanings are:Man as an enterprise of the most important resources to human capacities, strengths, interests, psychological factors such as an integrated science and to arrange the most suitable work and the work of the staff arefully taken into account the value and growth, using scientific methods of management , through a comprehensive human resource development plan and building of enterprise culture to enable employees to work and fully mobilize and play to their enthusiasm, initiative and creativity to enhance work efficiency, increase work performance, in order to achieve business development goals and make the greatest contribution.Coca-Cola (China) Co., Ltd., the following three levels of human management is a flexible form of the application and give full play to:1, human-oriented managementMany companies believe that 'so-called humanized management in China, it is difficult to achieve, the current situation is just a beautiful cover to listen to employees, said the slogan, its implementation so middle-level cadres and organizations play the game, everyone a happy music, and nothing more ... ... '. In the Coca-Cola (China) Co., Ltd., 'human-oriented management is the manager in the blood flow in the things'. Coca-Cola Company has developed 117 years because, after years of summing up, has established a very sound management system, no one action are governedby statute, people can easily think of 'harsh system of management' words. However, Coca-Cola (China) Co., Ltd. has put forward is 'iron discipline, love of education' in management principles, such humanized management of the system so that employees of the enterprises have a very high loyalty to colleagues is full of brothers and sisters of the Yi. In this management system, we treat each other in good faith, reasonable, enjoyable. 'To heartfelt and sincere attitude towards their employees, should be the core concept of humanistic management. '2, employee self-managementAs the Coca-Cola (China) Co., Ltd. is a completely open company, as the company's development, employee participation in management level higher and higher. With the management at all levels of staff awareness and desire to have the support of leaders at all levels in the company began to self-management. Made by leaders at all levels of work goals, employees can boldly make their own work plan, through the discussion without barriers, improve after the implementation can be filed. Because staff at all levels within the scope of their work have greater decision-making power and initiative are very strong, which contributed to each employee are subject toa great exercise, have greatly improved the ability to work and thus at all levels of Posts are making quite a lot of backbone and management expert, which for the company's long-term development has laid a solid foundation.3, the enterprise cultureEnterprise culture is a company personnel work habits and style. Coca-Cola (China) Co., Ltd. effectively inherited and developed the Coca-Cola Company introduced the long-term accumulation and the world's positive, lively and passionate corporate culture. Here, the corporate culture not only to the company's image promotion, more crucial point is through theimplementation of corporate culture, to the work of the employees positive guidance.'People-oriented' in management thinking, the real is to reach 'people' and 'things', 'people' and 'people' in harmony, harmony has promoted the realization of the ultimate achievement of the goals of the enterprise.(B) the introduction of talent, training and incentive strategies1, the introduction of strategic human resourcesEnterprises need a large number of qualified personnel to meet the production and operation of career development. People there are many, the key lies in how to discover, to the introduction.Coca-Cola Company, a leader once said, 'Coca-Cola Company in talent introduction, the most attention is that everyone on the Coca-Cola brand, a sincere feeling of love that can dedicate themselves to work hard to make a contribution to the company. 'Of course, this is a basic principle. In addition, corporate recruiters, we will require written tests, interviews, the respondent, lectures, etc. several rounds of examinations in order to guarantee that people choose to write English listening and speaking proficiency, computer operation proficiency, management or skill level of skill, language and the expression of smooth infectiously, public relations and strong ability.Coca-Cola (China) Co., Ltd. due to a set of training system, so the introduction of talent we need not love the brand, the main active in their thinking, the quality of comprehensive, real-world experience and rich as the key element. In this way, not only allows the introduction of qualified personnel to fully absorb the essence of Coca-Colasystem, but also its work as soon as possible into practical work experience in the application of the implementation. Come a long way in the absorption process of development is the introduction of Coca-Cola system, where the purpose of personnel.2, personnel training strategyEmployees can play to their ability, there is no loyalty, the key is training. Coca-Cola system, training is regular, full, scope, and its purpose is to allow people who have felt this is a big family, in addition to dedicating the work, but also to promote personal growth. Its role, long-lasting and effective, and can benefit people for life.Coca-Cola Company's training include the following aspects.(1) basic trainingBasic training, including induction training, company rules and regulations training, corporate culture, training, personal training, motivation and so on. Through such training, allowing employees understand the historical development of Coca-Cola, Coca-Cola (China) Co., Ltd. the development of the situation, entrepreneurial spirit, Coca-Cola management system, Coca-Cola Quality System,Coca-Cola production systems and inspection systems, Coca-Cola human culture, Coca-Cola marketing culture, Coca-Cola rules and regulations and so forth. Through such training, supplemented by personal motivation training to enable employees to be proud of Coca-Cola, the new employees as quickly as possible into work, older employees attitude adjustment, re-kindled passion for the work.Through such training, but also enable employees to have lofty goals and aspirations, optimistic and enterprising attitude, persistent patience, strong self-confidence, good quality, a strong sense of responsibility and adhere to the attitude of learning.Coca-Cola company, 'the company gave them a number of training opportunities, they have pride in the company. They are from the most basic level, they are a white paper, in the Coca-Cola Company work experience can give them a piece of paper in this wonderful picture of life. '(2) business skills trainingAccording to the company identified the development needs of the work of the various positions on-the-job skills training for business personnel. Training policy is 'do, what to learn; missing anything, make up whatis'. The aim is to focus on improving the real-job workers the ability to work or labor skills, so that post to become qualified personnel tomeet the requirements of the posts to meet the business development needs.Coca-Cola (China) Limited's business skills training to do a very detailed comprehensive, including the pyramid training, business training, visits, negotiation skills training, development of skills training, customer attitude and marketing training. Through such training, operational staff can learn in the shortest possible time, the basic sales techniques, to promote the company's profit goals; sales representatives can more clearly know how to seize the opportunity to enhance their effectiveness. These training so that Coca-Cola (China) Co., Ltd. sales team to become a professional level of business organization. At the same time, business skills training is the backbone of the business from the old (director or manager) on a regular or irregular training; for the old business is the backbone of batches upper management to participate in training, and constantly sum up experience from practice and in theory, under the guidance of improve the operational skills. It is precisely because thesetraining courses, Coca-Cola (China) Co., Ltd. to carry out the marketing job is going so well ahead in the beverage industry.(3) Management skills trainingCoca-Cola management skills training, mainly for professionals in the ongoing continuing education. According to a different type of training required: First, the expansion of knowledge-based training to change the intelligence structure and nurturing talent compound talents. The second is the updating of knowledge-based training, timely update their knowledge systems, walk in front of the times, so that Coca-Cola system will always be the times leader.Coca-Cola (China) Co., Ltd. in Tianjin, there is a training center, responsible for Coca-Cola production process, technical training, individual professional topics, lectures. In addition, Coca-Cola (China) Co., Ltd., a Coca-Cola with the Fudan University School of Management, specialized training for senior management, many foreign information, management philosophy and Coca-Cola cases are there to focus research.Some people say that 'raised to the top from the bottom after the ability to perform its functions, the key lies in training'. Yes, there is no appropriate training to acquireknowledge and skills that the post, good management can not be made effective. By conducting team building, personnel administration, marketing knowledge, personnel management, sales management, channel management, customer management, brand building, the contents of the training, management, management of personnel in order to stand a certain height, so that subordinates convinced. Coca-Cola (China) Co., Ltd. is a middle-level management personnel are all leading edge while the implementation of the training while working, a step by step set foot on the Coca-Cola (China) Co., Ltd. in the management of sharp class.(4) a study tourExperienced and knowledgeable talent should have an important quality, the study tour is to broaden horizons and increase intelligence an important way. Regularly or irregularly organize a study tour is the Coca-Cola (China) Co., Ltd. for an important form of training employees. Through study tours, not only broadened the horizons of staff, learning experiences, and discovered a problem, but also to expand the thinking and inspired ideas, thus contributing to business innovation, career to advance continuously.Coca-Cola system is a global, Coca-Cola (China) Co., Ltd. often sending staff to the U.S. headquarters in Atlanta, learning exchanges with colleagues, to the Asia-Pacific headquarters training; company also offers in Thailand, the Philippines, Australia and other areas of the sales staff, marketing personnel, peer exchange opportunities.Such sharing of experiences throughout the system resources is very important to the training of one of the ways. By sharing the experience of the entire system, employees in different market conditions to know how best to handle the event.The company an employee said, 'I'm in the Coca-Cola into contact with something never before come into contact with such a rich resource is in other companies can not come into contact with. The company money, and give employees time, while providing a good training environment. Everyone liked the training environment, cherish this opportunity, and therefore feel deep. 'Through a series of training, you can see a step by step growth of employees. Their growth, led to the growth of enterprises. Through continuous training, implementation, staff knowledge structure is becoming more rational, whilealso growing experience, and thus the entire enterprise staffing structure has also been optimized. Through training, Coca-Cola system's personnel structure pyramid-shaped upward mobility, primary solid footing, high vision and the structure of the steady development of the enterprise of great significance.3, examination incentive systemThe healthy development of talented people is inseparable from the company's assessment incentives. Coca-Cola (China) Limited, this evaluation incentives is a very rich sound.(1) The duties of a job description and job responsibilities the bookCoca-Cola (China) Co., Ltd. As a large institution, there are more job structure and hierarchy, but the responsibilities of each employee for each level of detail is very clear. Because they have very detailed job description, duties, and that the responsibility of each employee must sign the book positions. In this way, companies are not too many of the employees 'care and discipline', employees will be able to clearly they should do, its responsibility. By a quarter or half a year in charge of evaluation, as well as the mutual evaluationbetween employees to find the problems and propose measures for improvement. If possible, the company is also equipped with a mutual aid personnel to help improve. In this way, not only the staff capacity has been improved, and companies can have a multiplier effect of good.(2) KPI assessmentAs the Coca-Cola (China) Co., Ltd. products sold need more employees specific job responsibilities vary, so there is a certain degree of difficulty of employee evaluation. However, the company's assessment of employees, or rules to follow, after all, key indicators remains the same.Now Coca-Cola (China) Co., Ltd. started to implement KPI (Key Indicators) assessment system. Because of this performance evaluation in a manner that motivate employees to make it a more loyal attitude to work harder and can get better results, so by KPI performance appraisal system, Coca-Cola (China) Co., Ltd. has created a compelling management performance and economic performance.When the daily work process of each employee, each customer's visit, the sale of each product, each of the implementation of promotional activities, the daily sales, the monthly market development situation, each customer'saccounts, etc. were always in charge of tracking, and are clearly the responsibility of a day, while quantitative indicators can be used to assess and track, this work produceda very significant effect.(3) IncentiveOf course, Coca-Cola (China) Co., Ltd. for the focus of the work day or a month to carry out examination and appraisal, will use some material incentives, spiritual motivation, honor means of incentives or work incentives to motivate employees.Material incentives: including prizes, bonuses, travel (general staff travel abroad is a Coca-Cola system, the most effective way to motivate one), and promotion and so on. Because of these incentives is used properly, greatly stimulated the enthusiasm of the staff work.Spirit Incentives: including leadership incentives, example motivation, recognition and other incentives, which Coca-Cola (China) Co., Ltd. has played a huge incentive.Honors Incentives: employees in their own work, make a great success if the company will carry out their praise and encouragement, in the company or the Coca-Cola system, the public recognition, to promote their achievements, so thattheyare being respected and loved by colleagues; for their respective awarded the honorary title at different levels, such as 'sales leaders' and 'golden key pacesetter' and so on, and thus to encourage them to make greater contributions to the company.Work incentives: In the work, the Coca-Cola (China) Co., Ltd. assigned to employees with a challenging, innovative work, and to take effective measures to improve their enthusiasm. Coca-Cola (China) Co., Ltd., the staff itself with a strong sense of accomplishment, they want to work to make remarkable achievements. The call for the allocation with challenging and innovative work, what they urgently desire. Therefore, Coca-Cola (China) Co., Ltd., work incentives are frequently used, it is because of its material incentives and moral motivation irreplaceable features - created the role of effective and sustainable.(C) promote human resources strategyEnterprises have the necessary talent, how to give full play to their role, so that their talent, this is a very important strategic issues.。
可口可乐行业分析资料
可口可乐行业分析资料引言可口可乐（Coca-Cola）是世界上最知名的饮料品牌之一，也是全球最大的饮料公司之一。
本文将对可口可乐行业进行分析，从市场、产品和全球策略等方面进行探讨。
一、市场分析1.1 全球市场规模可口可乐拥有庞大的全球市场，根据最新的统计数据，全球每天饮用可口可乐公司产品的人数超过10亿。
这说明了可口可乐在全球范围内广受欢迎的程度。
1.2 市场份额可口可乐在饮料市场上占有巨大的份额。
根据数据显示，可口可乐公司的市场份额在全球范围内超过30％。
其在饮料市场的霸主地位得益于其强大的品牌形象和全球销售网络。
二、产品分析2.1 可口可乐系列产品可口可乐公司拥有众多知名的饮料品牌，其中最为著名的就是可口可乐碳酸饮料系列，例如经典的可口可乐、雪碧和芬达等。
此外，该公司还推出了多款无糖低糖产品，以满足消费者对健康生活方式的需求。
2.2 新产品开发为了满足不同消费者的需求，可口可乐公司不断进行新产品开发。
例如，在近几年推出了一系列功能饮料及果汁饮料，以扩大市场占有率。
同时，可口可乐公司也注重与其它品牌的合作，推出了联名产品，如与咖啡连锁品牌星巴克合作推出的可口可乐冰咖啡系列。
三、全球策略3.1 多元化市场战略可口可乐公司的成功部分来自于其多元化的市场战略。
该公司在全球范围内运作，通过不同国家和地区的市场定位和推广手段，满足当地消费者的口味和需求。
例如，针对亚洲市场，可口可乐公司推出了多款绿茶饮料以迎合当地消费者的口味偏好。
3.2 品牌营销策略可口可乐公司非常注重建立和维护其品牌形象。
品牌形象的塑造涉及多个方面，例如产品包装设计、广告宣传和赞助活动等。
通过与众多赛事和娱乐活动的合作，可口可乐成功地将其品牌与快乐和庆祝活动联系在一起，深入人心。
结论通过对可口可乐行业的分析，我们可以看出它在全球市场上的巨大影响力。
其成功的原因在于多元化的市场战略和强大的品牌形象。
未来，可口可乐公司将继续不断创新和发展，以适应消费者需求的变化，保持在饮料行业的领先地位。
可口可乐
可口可乐目录简介：可口可乐代言配料不同口味关于可口可乐一、可口可乐公司简介行业内部竞争行业进入壁垒∙行业垄断的根本原因∙来源∙背景分析∙行业变化和对可乐公司的挑战∙新的经营模式∙New Operational Management Structure∙Corporate Culture∙启示∙战略分析∙成分分析以及经历的3个时期∙“7X商品”∙可口可乐的来源∙来历：∙可口可乐与圣诞老人的故事简介：可口可乐（Coca-Cola，也称Coke），是由美国可口可乐公司出品的一种含有咖啡因的碳酸饮料。
汉语译名出自蒋彝，是翻译界极为有名和成功的例子之一。
目前可口可乐在世界各地市场皆处领导地位，远远超越其主要竞争对手百事可乐。
其中在香港更几乎垄断碳酸饮料市场，而在台湾则具有百分之六十以上的市场占有量。
可口可乐的配方，至今除了持有人家族之外无人知晓，可口可乐公司也会严密防止自己的员工偷窃配方。
至今，可口可乐虽然有了不少竞争对手（如百事可乐），但依然是世界上最畅销的碳酸饮料。
可口可乐代言刘翔赵晨浩热力兄弟余文乐郭晶晶王力宏潘玮柏张韶涵SHE吉拉德wNv和一些奥运冠军配料碳酸水（水，二氧化碳）、白砂糖、焦糖色、磷酸、香料（包含咖啡因）。
不同口味可口可乐（原味）柠檬味可乐香草味可乐樱桃味可乐健怡可乐柠檬味健怡可乐青柠味健怡可乐香草味健怡可乐樱桃味健怡可乐Zero（零度）无糖可口可乐关于可口可乐Coca Cola是饮料的商标，中文译成可口可乐。
饮料有一种特殊风味，这种风味来自原料中可乐（Cola）的种子。
可乐又称可乐果，是常绿乔木，高度可达4～10米，属梧桐科植物。
有红可乐和白可乐两个种。
叶片宽厚，倒卵形有尖头。
花黄色，美丽。
全年有两次花期，花后结实，果实中的种子用来制可乐饮料。
可乐原产非洲西部热带地区，今世界热带各地多有栽培。
近年我国引种成功，并制有我国风味的可乐饮料，如天府可乐。
不同商标的可乐饮料虽都用可乐种子为主要原料制成，但各有保密的配方。
可口可乐财务分析报告
可口可乐财务分析报告目录可口可乐财务分析报告 (1)引言 (1)背景介绍可口可乐公司 (1)目的和重要性 (2)公司概况 (3)公司历史和发展 (3)公司组织结构 (4)主要产品和市场份额 (5)财务分析 (6)财务报表概述 (6)资产负债表分析 (7)利润表分析 (7)现金流量表分析 (8)财务指标分析 (9)偿债能力分析 (9)盈利能力分析 (10)运营能力分析 (11)风险评估 (11)市场风险 (11)行业风险 (12)公司内部风险 (13)结论 (14)对可口可乐公司的财务状况的评价 (14)对未来发展的展望 (14)参考文献 (15)引言背景介绍可口可乐公司可口可乐公司是全球最大的饮料公司之一，总部位于美国亚特兰大。
该公司成立于1886年，由药剂师约翰·斯坦纳德·彼得森创立，最初是一种药用饮料。
随着时间的推移，可口可乐逐渐发展成为一种受欢迎的碳酸饮料，并在全球范围内建立了强大的品牌形象。
可口可乐公司的产品组合包括碳酸饮料、果汁、茶和咖啡饮料、能量饮料以及水和运动饮料等。
其中，可口可乐、雪碧、芬达、美年达等碳酸饮料是该公司最受欢迎的产品之一。
此外，该公司还拥有一系列的果汁品牌，如果粒橙、爱之果等，以及茶饮料品牌如冰红茶、绿茶等。
可口可乐公司在全球范围内拥有广泛的销售网络和分销渠道。
公司的产品在超市、便利店、餐厅、影院等各种零售场所均可找到。
此外，可口可乐还与各大餐饮连锁店、娱乐场所和体育赛事建立了合作关系，通过赞助和合作推广其品牌。
可口可乐公司在全球范围内拥有多个子公司和合资企业，以满足不同地区和市场的需求。
公司在美洲、欧洲、亚太地区和非洲等地都设有生产基地和销售办事处。
这种全球化的经营模式使得可口可乐公司能够更好地适应不同国家和地区的市场需求，并实现更高的销售额和利润。
可口可乐公司一直致力于创新和研发，以满足消费者对不同口味和健康饮品的需求。
公司不断推出新产品，并改进现有产品的配方，以提高其营养价值和口感。
Coca Cola SWOT Analysis 2014 可口可乐SWOT分析
SWOT ANALYSIS OF COCACOLA COMPANY (2014)SWOT ANALYSIS (2014)Swot Stands for strength, weakness, opportunities and threats. Swot analysis is an overall evaluation of a company current state by looking at its strength, weakness, opportunities and threats.Swot analysis is considered to be a source of information for strategic planning which aims to develop full awareness of the company situation that will help in strategic planning and decision making of the company.COCACOLA COMPANY PROFILEThe Coca-Cola Company is a global company with some of the world's most widely recognized brandsIt is the largest non alcoholic beverage company in the world with over 550 brand names offering in over 200countries; they produce everything that is of food and beverages including tea, orange juice, energy drinks such as monster, sports energy drinks and carbonated drinksThe company was born in Atlanta, Georgia in 1886 by Dr John s Pemberton who is the inventor of the Coca-Cola beverage. The brand name and logo of the “Coca-cola” was suggested by Dr Pemberton’s bookkeeper called Frank Robinson.Some of the Coca-Cola brands are produced and sold worldwide like Sprite and Fanta, while some brands are produced and sold for specific countries, For example Ambasa is a milk-based soft drink sold by The Coca-Cola Company in Japan.Coca-Cola also operates on franchise business in which it produces syrup for beverages that are sold to its franchisee in different countries that produce Coca-Cola products.Name Coca-Cola CompanyLogoIndustries Served Food and beveragesTarget group All age group from kids to adults Positioning of the product A beverage brand for the entire family Geographical areas served WorldwideHeadquarters U.S.A, Atlanta , GeorgiaCurrent CEO Muhtar KentRevenue $ 48.01 billion (2012)Profit $ 9.01 billion (2012) Employees 146,200 (2012)Estimated consumer serving per day 1.5 billionAssociates 90500 worldwideMission To refresh the world, To inspiremoments of optimism.SOME OF THE COCA-COLA BRANDSSTRENGTHSStrengths are features of the business that provide an advantage over others in the industry. It includes organizational capabilities such as processing capabilities, financial resources, Products and services and customer locality.Coca-Cola company strength include the following1. BRAND RECOGNITION AND REPUTATION WORLDWIDECoca Cola is an extremely recognizable company. Its products have Global reach with presence in over 200 countries.Popularity is one of its superior strengths that are incomparable with other companies. Coca Cola is known very well worldwide. It's branding is easily recognized. Their products are well known to major parts of the world and customers accept the products.Coca-Cola is the leading player in the global beverage industry that is found everywhere in the world.2. EXTENSIVE DIVERSIFIED RANGE OF PRODUCTSCoca-Cola sells and manufactures many different products including carbonated drinks and energy drinks.The company produces several products that are known worldwide and some products that are produced on specific countries, for example Ambasa is a Soft drink sold in Japan and Korea,Apollinaris is a German naturally sparkling mineral water owned by Coca-Cola,Bibo is a Fruit flavored juice produced in Turkey, South Africa, Mozambique and Canada.3. STRONG MARKETING AND ADVERTISEMENTCoca-Cola has got the best incredible marketing teams that have excellent marketing and advertisement techniques. They dedicate themselves on each and everything within their capability and power in order to sell their products.The major technique they use in their advertisement and marketing techniques is by associating celebrity and brand amassadors in their advertisement, For example now there is coke studio which basically advertise cocacola using celebrities in form of songs, In Tanzania there is Lady Jay dee, Diamond and others in different countriesOther advertisement techniques includeI. T-shirts and hats that people do wear, they normally do get them during promotion of Coca-ColaII. Football stadiums of different countries in the worldIII.Effective and efficient packaging technique that attracts customers and giving emphasis on recycling and reusingIV. Televisions and radios advertisement. For example there was this advertisement of Coca-Cola on TV which identifies Coca-Cola as a beverage for the whole family; this advertisement shows the whole family having a feast on a table with Coca-Cola as their drink.Coca-Cola advertisement can also be found in movies, both international movies and our own Tanzanian movies.Also In Dar es salam one of the marketing technique used by Coca-Cola to encourage consumption of its product is the acquisition of free call time minutes for Vodacom users if a customer buys a Coca-Cola. When a customer buys the product, he will get the offer by peeling the plastic of bottle cap, get the numbers, send them to the Vodacom Company and obtain the minutes.4 .STRONG MARKET SHARE IN BEVERAGECoca-Cola is considered to be the world largest market share that holds the largest beverage market share in the world which is about 40%. Its major competitor Pepsi covers 31% and the remaining shares are covered by other companies.5. CUSTOMER LOYALITYAnother strength which is very important to Coca Cola is customer loyalty. Eighty percent of their profit comes from 20% of their loyal customers.Many people/families are extremely loyal to Coca Cola. It would not be rare to constantly find bottles and cases of a product such as coke in a house. It seems that some people would drink coke religiously like some people would drink water and milk. This is an improbable feat. Customers will continually purchase these products, and will probably do so for a very long time. If two parents were good Coca Cola drinkers, this will be passed down do their children as they grow loyal to the company. With Coca Cola’s ability to sell their product all over the world, customers will continue to buy what they know and what they like which are the Coca Cola products.6. WELL KNOWN SPONSORS ON IN THE WORLDCoca-Cola are well known sponsors in the world. They have Long association with international sports events, sponsorships etcCoca-Cola have sponsored different Olympics games in different countriesThe Coca-Cola Company is one of the longest-standing corporate partners of FIFA, Coca-Cola is the official sponsor of Fifa World cup7. STRONG DISTRIBUTION NETWORKCoca-Cola has Strong and efficient supply chain network, ensuring that all the products are available even on the most places in the world including Africa, Asia, America and Europe markets.It has the largest distribution network because of the demand in the market for its products. On the other hand, due to this successful distribution network, Coca cola has been able to command such a high market presence.WEAKNESSThese are characteristics that place a company at a disadvantage relative to others; they reduce the capability of the firm to attain its goals and future growth. Weakness include poor technologies, Poor employee performance and limited financial resources..Coca cola consist of the following weaknesses1. ABSENCE IN HEALTH BEVERAGES AND FOCUSINGCoca-Cola does not produce any health beverage; Most of their products are not good to health and results to obesity since they contain large amount of calories. Societies are now becoming aware of obesity harmful effects, the business environment is changing and people are taking measures to ensure that they are not obese, this means the consumption of beverages in developed countries might go down as people will prefer a healthy alternative, hence lost of customers to coca-cola company if they don’t produce health beverages.2. COMPETITION WITH PEPSI THAT OUTSALES COCA-COLA IN SOME AREASPepsi is usually in second to coke in sales. It out sales Coca-cola in some markets areas, for example in Oman and Saudi Arabia they prefer Pepsi rather than Coca-Cola. Also in India and Pakistan they prefer Pepsi, Pepsi seems to sponsor most of the cricket teams in India and Pakistan3. NEGATIVE PUBLICITYThe presences of traces of pesticides in the cola beverages have caused damage to the brand image. People have blamed Coca cola for mixing pesticides in the water to clear contaminants Negative publicity occur in India during September 2007 where Coca-Cola was accused of selling products with pest side residue. This reduced the Coca-Cola market in India as well as some places in the world.Also on water management issues several groups have raised lawsuits in the name of Coca cola because of their vast consumption of water even in water scarce regionsOPPORTUNITIESOpportunities refers to chances which arise that can make a company earn greater profit in its business environmentThey occur when an organization can take benefit of the current situation in its environment to plan and execute strategies that enable it to become more profitable. The following are the opportunities of the Coca-Cola company.1. INCREASING SALES OPPORTUNITIES ON DEVELOPING NATIONSDeveloping nations such as India and Tanzania do have hot summer. The consumption of cold drinks in these places during hot summer is almost doubled.Thus the higher consumption in developing business environment can be a good opportunity for Coca cola to increase its revenue2. BOTTLED WATER CONSUMPTION GROWTHWith hygiene becoming a major factor in the consumption of water, packaged drinking water has found its way into people’s mind. Coca cola has a presence in the packed drinking water segment though Kinley. Although Kinleys expansion is slow as of now, Kinley has a huge potential of expansion. Thus Coca cola as a company should focus on the expansion of Kinley as a brand and take it up to Bisleri ‘s level of trust3. SUPPLY CHAIN IMPROVEMENTSSupply chain can be a major cost sink hole with the transportation costs always rising. Coca cola’s complete business is based on transportation and distribution. There will always be possible improvements in this area. Thus Coca cola should keep strict watch on its Supply chain and keep improving to bring the cost down4. INCREASING DEMAND FOR HEALTHY FOOD AND BEVERAGESThe marketing of healthy beverages and food is widely seen and it is still growing in demand. The company can try to create and provide more healthy drinks in the market since people in the world are paying more attention to their health at present. Healthy drink markets will have great potential in the future. If Coca-Cola can produce healthy beverages and food in the future, it will obviously boost its revenueTHREATSThreats are elements in the environment that can cause trouble to the business. Threats include competitors, changing customer needs, Changes in government regulations and Changes in economic of the country.Coca cola does face the following threats.1. INTENSE COMPETITIONCoca-Cola is getting intensive competition from different manufactures both locally and internationally. Pepsi is the leading competitor of Coca-Cola; Hence Coca-Cola should have innovative ideas in order to make its past customers to stay, grab more future customers and to continue leading the beverage market industry worldwide.For example In Tanzania Coca-Cola faces local competition from Bakhresa and Mohd Enterprises Company,2. CHANGING HEALTH CONSIOUSNESS OF THE SOCIETYThere are changes in consumer preference in the society, Societies focus on drinking health beverages. People are changing their altitudes and keep their mind on consuming health drinks in order to avoid diseases such as obesity.Today, there is a trend of consuming healthy drink and many existing drink companies have tried to invent a great variety of innovative drinks. If the Coca Cola Company only insists on providing tasty soft drinks and little healthy drinks, its sales must be affected.3. WATER SCARCITYWater is the major threat to Coca cola. The threat here is that water scarcity is on the rise, with the climate changing, and regions of various countries facing scarcity of water, sooner or later someone might raise fingers on beverage companies.If water is limited or rationed, Coca cola can experience a major downfall in their revenue and capacity of distribution.All in all this a Swot analysis of the Coca-Cola that identifies some of the strength, weakness opportunities and threats of the company。
中石化与可口可乐公司年度报表对比报告
中国石化与可口可乐公司年度报表报告目录：1、两家公司介绍可口可乐（英文名称：Coca-Cola，也称Coke），是由美国可口可乐公司出品的一种含有咖啡因的碳酸饮料。
目前可口可乐在世界各地市场皆处领导地位，其销量远远超越其主要竞争对手百事可乐，被列入吉尼斯世界纪录。
可口可乐不仅是全球销量排名第一的碳酸饮料，而且也是全球最著名的软饮料品牌，在全球拥有48%的极高市场占有率。
2、销售状况简介（包括对内、对外销售状况）可口可乐占全世界饮料销售量的44%，可口可乐的商标值200多亿美元,而可口可乐每年的销售额不足100亿。
可口可乐、在中国地区年销售额达130亿元（2004年统计）可口可乐公司占42%的市场份额，位居第一。
可口可乐公司是全世界最大的饮料公司(第一名).，也是软饮料销售市场的领袖和先锋,透过全球最大的分销系统,畅销世界超过200个国家及地区,每日饮用量达10亿杯,占全世界软饮料市场的48%,其品牌价值已超过700亿美元,是世界第一品牌。
“可口可乐”是一个有着100多年历史的世界著名品牌。
单从其存百事在时间上来讲，我们可以认定“可口可乐”是一个非常成功的品牌，当我们仔细回顾一下“可口可乐”的成长历程时，会发现这也是一本有关品牌管理的教科书。
可口可乐是在1886年由药剂师约翰·彭伯顿发明的。
1891年，可口可乐公司正式成立，并且在三年内推销到整个美国。
尽管有很多不同关于“可口可乐”这个名字的传说，其实“可口可乐”的英文名字是由彭伯顿当时的助手及合伙人会计员罗宾逊命名的。
他们认为“两个大写C字会很好看”，因此用了“Coca-Cola”。
“coca”是可可树叶子提炼的香料，“cola”是可可果中取出的成份。
“可口可乐”的商标百多年来一直未有改变。
“可口可乐”这个中文名字，一直以来被认为世上翻译得最好的名字，既“可口”亦“可乐”，不但保持英文的音，还比英文更有意思。
“可口可乐”最早与中国结缘于1927年可口可乐公司在中国天津和上海设立瓶装厂。
Coca-cola
Coca-Cola1. Overview of the company and its general financial state 1）IntroductionCoca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines throughout the world. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. Between 1999 to 2012, Coca-Cola was the world's most valuable brand based on Interbrand.2）IngredientsIts main raw materials are carbonated water, sugar (sucrose orhigh-fructose corn syrup depending on country of origin), caffeine, phosphoric acid, caramel color (E150d), natural flavorings, a can of Coke (12 fl ounces/355 ml) has 39 grams of carbohydrates (all from sugar, approximately 10 teaspoons), 50 mg of sodium, 0 grams fat, 0 grams potassium and 140 calories.3）Franchised production modelThe actual production and distribution of Coca-Cola follows a franchising model. The Coca-Cola Company only produces a syrup concentrate, which it sells to bottlers throughout the world, who hold Coca-Cola franchises for one or more geographical areas. The bottlers produce the final drink by mixing the syrup with filtered water and sweeteners, and then carbonate it before putting it in cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors.Since announcing its intention to begin distribution in Burma in June 2012, Coca-Cola has been officially available in every country in the world except Cuba and North Korea. However, it is reported to be available in both countries as a grey import.4）Its general financial state (profit, turnover and share price) In 2013 the financial report of Coca-Cola in third - quarter shows up that profit rose 5.9%, affected by the increase in sales push. The company achieved a profit of $2.45 billion in the quarter, and 54 cents earnings per share. The profit was $2.31 billion last quarter and the earnings are 50 cents per share. Excluding special items, the quarter earnings of 53 cents per share, compared with 51 cents. By Thomson Reuters survey of analysts had expected to 53 cents earnings per share and revenue of $12.05 billion. Gross margin narrowed to 60.7% from 60.1%.2012 World Top 500 Brands Announced: Coca-Cola ranked thirdand its turnover is 46542 million dollars and the profits is 8572million dollars. Its share price is 40.13$ in December 11,2013.2. Marketing strategies and sales performance1）range of productsCoca-Cola is one of the most widely used soft drink in the world. The company has very efficient and extensive distribution system in the world. There is a great variety of brands offered by Coca-cola throughout the world like Diet coke, sprite, Fanta, Rc cola, Minute made etc. you can find the Coca-cola soft drinks anywhere in every country of the world.2）marketing strategies and sales performanceThe 'Coca-Cola' brand has been adopted the strategy of global marketing. They are considering the whole world as single market place and uniform marketing strategy was being used Coca-cola for many years, but now the trend is changing and different marketing campaigns are being designed for different regions of the world. Business decisions are made on a domestic basis to fit in with the culture and needs of the domestic community. In 1919 Coca-Cola decided it was time to go global. The Coca-Cola Company decided to take its operations beyond national boundaries and marketing research was started in central America, china and many other countries of the world. Because of successful and efficient marketing research Coca-cola was able to produce globally indifferent regions of the world.If we look on advertising perspective of Coca-cola, advertising has created a demand for 'Coca-Cola' worldwide. However, advertising has to be in line with the domestic culture. An adapted marketing mix means adjusting the mix with the prevailing culture, geographic, economic and other differences in different countries. Different languages and cultures caused problems.In addition, according to Bettman, Coca-Cola’s bottling system is one of their greatest strengths. It permits them to do their business on a global scale while at the same time maintain a national approach. The bottling companies are domestically owned and operated by independent business people who are authorized to sell products of the Coca-Cola Company. Because Coke does not have complete ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlersBrand image is the significant factor affecting Coke’s sale. Coca-Cola’s brand name is very well known all over the world. Packaging changes have also affected sales and industry positioning, but in general, the public has tended not to be affected by new products. Coca-Cola’s bottling system also allows the company to take advantage of infinite growth opportunities around the world. This strategy gives Coke the opportunity to service a large geographic, diverse, area.Even though Coca-Cola and Pepsi control nearly 40% of the entire beverage market, the changing health-awareness of the market could have a serious affect. Of course, both Coke and Pepsi have already diversified into these markets, allowing them to have further significant market shares. In response to this health consciousness issue, the company introduced Diet Coke in 1982. Such change of consumer life style had also led to the introduction of its bottled purified water.3. Culture1）MissionThe mission of coca-cola is:To refresh the world - in mind, body and spirit.To inspire moments of optimism - through our brands and actions.To create value and make a difference everywhere we engage.2) VisionTo achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver:Profit: Maximising return to shareholders, while being mindful of our overall responsibilitiesPeople: Being a great place to work, where people are inspired to be the best they can bePortfolio: Bringing to the world a portfolio of beverage brands thatanticipate and satisfy people's desires and needs Partners: Nurturing a winning network of partners and buildingmutual loyaltyPlanet: Being a responsible global citizen that makes a differenceProductivity: Be a highly effective, lean and fast-movingorganization3) ValuesLeadership: The courage to shape a better futureCollaboration: Leverage collective geniusIntegrity: Be realAccountability: If it is to be, it's up to mePassion: Committed in heart and mindDiversity: As inclusive as our brandsQuality: What we do, we do well4)The LogoThe Coca-Cola Zero Logo is the primary asset for the Coca-Cola Zero Brand and is the preferred Logo to represent this Brand.We are committed to using the Coca-Cola Zero Logo in its purest original form. By boldly using the Script and "Zero" lockup on its own or in combination with other elements, we can create executions that retain the true essence of the Coca-Cola Brand, yet fashions an enduring and uniquevision for the Coca-Cola Zero Brand.5)HR ManagementCoca Cola is one of the leading beverage companies of the industry. It runs its business campaigns all across the world. It is important on the part of management to organize the activities of human resources and organizing technology along with other resources.Management at Coca Cola Company focuses on the acquisition and retention of highly skilled and knowledgeable employees so that it can maintain its top position in the market. It treats these resources as an asset. It provides such conditions of employment and procedures that enablesall employees to develop a sense of unity with the enterprise and to carry out their duties in the most willing and effective mannerEvery organization has its own policies and strategies by which they control the functions of their departments. Similarly, we also have own policies and strategies by which we control all the functions of our departments. coca cola HR department is also conducting all the practices of HRM like Job analysis and design of work, recruitment and selection, training and development, performance appraisals, compensation, employee relationships, staff welfare and medical policies and some other things like that. These all practices are conducted by own policies and strategies.6）Job analysis and designing1.Job analysis is the procedure for determining the duties and skill requirements of a job and the kind of person who should be hire for it. Job analysis consists of two products one is job description and second job specification.2.Coca cola company HR department check its own job description and job analysis in which they get the information about employees work activities, human behavior, performance standard, job context and human requirements and also other information related to this conduct.3.HR department of coca cola used this information for Recruiting, selection, compensation, performance appraisal, training, and employee’s relationship.4. Designing organizational structure: authority&controlThe Coca-Cola Company currently employs approximately 94800 employees.According to a general organizational chart obtained from the company’s website,there are more than 5 hierarchical levels at the corporate level.For example: the head of the Canadian division reports to the president and COO of the North American Group. That president reports to the CFO, who reports to the Office of the General Counsel. The General Counsel then reports to the CEO. It is fair to assume that there are at least a few more steps in the hierarchy at the local level.1) Designing organizational structure: specification&coordinationThe Coca-Cola Company realizes that a divisional structure gives the organization the best opportunity to react to the changes in its uncertain environment, but also allow it to maintain a level of stability.The multidivisional structure is beneficial for the organization for a variety of reasons.The division based on geographic region allows certain aspects of the company’s operations to be tailored to the individual market. Multidivisional structures allow divisional managers to handle daily operations while corporate managers are free to focus on long-term planning.There are also problems associated with this type of structure. If the company creates divisional competition, coordination may decrease because each division wants to have an advantage over everyone else.Communication problems may also exist because information can become distorted when it has to travel up and down tall hierarchies. A multidivisional matrix structure may be better suited for The Coca-Cola Company. This would increase coordination between corporate and divisional levels, and managers at each level would work together to create solutions to problems. While such a structure may be too complex for a global organization, the company may want to look into it.2) stories about their leadersJohn PembertonIn 1886, Coca-Cola was invented by a pharmacist named John Pemberton. He fought in the Civil War, and at the end of the war he decided he wanted to invent something that would bring him commercial success. In his time, the soda fountain was rising in popularity as a social gathering spot. Temperance was keeping patrons out of bars, so making a soda-fountain drink just made sense. And this was when Coca-Cola was born.However, Pemberton had no idea how to advertise. This is where Frank Robinson came in. He registered Coca-Cola's formula with the patent office, and he designed the logo. He also wrote the slogan, "The Pause That Refreshes." Coke did not do so well in its first year. And to make matters worse, Doc Pemberton died in August 1888, meaning he would never see the commercial success he had been seeking.Asa Griggs CandlerAfter Pemberton's death, a man named Asa Griggs Candler rescued the business. In 1891, he became the sole owner of Coca-Cola. It was when Candler took over that one of the most innovative marketing techniques was invented. He hired traveling salesmen to pass out coupons for a free Coke. His goal was for people to try the drink, like it, and buy it later on. In addition to the coupons, Candler also decided to spread the word of Coca-Cola by plastering logos on calendars, posters, notebooks and bookmarks to reach customers on a large stage. It was one step in making Coca-Cola a national brand, rather than just a regional brand.A controversial move on the part of Candler was to sell Coca-Cola syrup as a patent medicine, claiming it would get rid of fatigue and headaches. In 1898, however, Congress passed a tax in the wake of the Spanish-American war. The tax was on all medicines, so Coca-Cola wanted to be sold only as a beverage. After a court battle, Coca-Cola was no longer sold as a drug.。
Coca Cola SWOT Analysis 2014 可口可乐SWOT分析
SWOT ANALYSIS OF COCACOLA COMPANY (2014)SWOT ANALYSIS (2014)Swot Stands for strength, weakness, opportunities and threats. Swot analysis is an overall evaluation of a company current state by looking at its strength, weakness, opportunities and threats.Swot analysis is considered to be a source of information for strategic planning which aims to develop full awareness of the company situation that will help in strategic planning and decision making of the company.COCACOLA COMPANY PROFILEThe Coca-Cola Company is a global company with some of the world's most widely recognized brandsIt is the largest non alcoholic beverage company in the world with over 550 brand names offering in over 200countries; they produce everything that is of food and beverages including tea, orange juice, energy drinks such as monster, sports energy drinks and carbonated drinksThe company was born in Atlanta, Georgia in 1886 by Dr John s Pemberton who is the inventor of the Coca-Cola beverage. The brand name and logo of the “Coca-cola” was suggested by Dr Pemberton’s bookkeeper called Frank Robinson.Some of the Coca-Cola brands are produced and sold worldwide like Sprite and Fanta, while some brands are produced and sold for specific countries, For example Ambasa is a milk-based soft drink sold by The Coca-Cola Company in Japan.Coca-Cola also operates on franchise business in which it produces syrup for beverages that are sold to its franchisee in different countries that produce Coca-Cola products.Name Coca-Cola CompanyLogoIndustries Served Food and beveragesTarget group All age group from kids to adults Positioning of the product A beverage brand for the entire family Geographical areas served WorldwideHeadquarters U.S.A, Atlanta , GeorgiaCurrent CEO Muhtar KentRevenue $ 48.01 billion (2012)Profit $ 9.01 billion (2012) Employees 146,200 (2012)Estimated consumer serving per day 1.5 billionAssociates 90500 worldwideMission To refresh the world, To inspiremoments of optimism.SOME OF THE COCA-COLA BRANDSSTRENGTHSStrengths are features of the business that provide an advantage over others in the industry. It includes organizational capabilities such as processing capabilities, financial resources, Products and services and customer locality.Coca-Cola company strength include the following1. BRAND RECOGNITION AND REPUTATION WORLDWIDECoca Cola is an extremely recognizable company. Its products have Global reach with presence in over 200 countries.Popularity is one of its superior strengths that are incomparable with other companies. Coca Cola is known very well worldwide. It's branding is easily recognized. Their products are well known to major parts of the world and customers accept the products.Coca-Cola is the leading player in the global beverage industry that is found everywhere in the world.2. EXTENSIVE DIVERSIFIED RANGE OF PRODUCTSCoca-Cola sells and manufactures many different products including carbonated drinks and energy drinks.The company produces several products that are known worldwide and some products that are produced on specific countries, for example Ambasa is a Soft drink sold in Japan and Korea,Apollinaris is a German naturally sparkling mineral water owned by Coca-Cola,Bibo is a Fruit flavored juice produced in Turkey, South Africa, Mozambique and Canada.3. STRONG MARKETING AND ADVERTISEMENTCoca-Cola has got the best incredible marketing teams that have excellent marketing and advertisement techniques. They dedicate themselves on each and everything within their capability and power in order to sell their products.The major technique they use in their advertisement and marketing techniques is by associating celebrity and brand amassadors in their advertisement, For example now there is coke studio which basically advertise cocacola using celebrities in form of songs, In Tanzania there is Lady Jay dee, Diamond and others in different countriesOther advertisement techniques includeI. T-shirts and hats that people do wear, they normally do get them during promotion of Coca-ColaII. Football stadiums of different countries in the worldIII.Effective and efficient packaging technique that attracts customers and giving emphasis on recycling and reusingIV. Televisions and radios advertisement. For example there was this advertisement of Coca-Cola on TV which identifies Coca-Cola as a beverage for the whole family; this advertisement shows the whole family having a feast on a table with Coca-Cola as their drink.Coca-Cola advertisement can also be found in movies, both international movies and our own Tanzanian movies.Also In Dar es salam one of the marketing technique used by Coca-Cola to encourage consumption of its product is the acquisition of free call time minutes for Vodacom users if a customer buys a Coca-Cola. When a customer buys the product, he will get the offer by peeling the plastic of bottle cap, get the numbers, send them to the Vodacom Company and obtain the minutes.4 .STRONG MARKET SHARE IN BEVERAGECoca-Cola is considered to be the world largest market share that holds the largest beverage market share in the world which is about 40%. Its major competitor Pepsi covers 31% and the remaining shares are covered by other companies.5. CUSTOMER LOYALITYAnother strength which is very important to Coca Cola is customer loyalty. Eighty percent of their profit comes from 20% of their loyal customers.Many people/families are extremely loyal to Coca Cola. It would not be rare to constantly find bottles and cases of a product such as coke in a house. It seems that some people would drink coke religiously like some people would drink water and milk. This is an improbable feat. Customers will continually purchase these products, and will probably do so for a very long time. If two parents were good Coca Cola drinkers, this will be passed down do their children as they grow loyal to the company. With Coca Cola’s ability to sell their product all over the world, customers will continue to buy what they know and what they like which are the Coca Cola products.6. WELL KNOWN SPONSORS ON IN THE WORLDCoca-Cola are well known sponsors in the world. They have Long association with international sports events, sponsorships etcCoca-Cola have sponsored different Olympics games in different countriesThe Coca-Cola Company is one of the longest-standing corporate partners of FIFA, Coca-Cola is the official sponsor of Fifa World cup7. STRONG DISTRIBUTION NETWORKCoca-Cola has Strong and efficient supply chain network, ensuring that all the products are available even on the most places in the world including Africa, Asia, America and Europe markets.It has the largest distribution network because of the demand in the market for its products. On the other hand, due to this successful distribution network, Coca cola has been able to command such a high market presence.WEAKNESSThese are characteristics that place a company at a disadvantage relative to others; they reduce the capability of the firm to attain its goals and future growth. Weakness include poor technologies, Poor employee performance and limited financial resources..Coca cola consist of the following weaknesses1. ABSENCE IN HEALTH BEVERAGES AND FOCUSINGCoca-Cola does not produce any health beverage; Most of their products are not good to health and results to obesity since they contain large amount of calories. Societies are now becoming aware of obesity harmful effects, the business environment is changing and people are taking measures to ensure that they are not obese, this means the consumption of beverages in developed countries might go down as people will prefer a healthy alternative, hence lost of customers to coca-cola company if they don’t produce health beverages.2. COMPETITION WITH PEPSI THAT OUTSALES COCA-COLA IN SOME AREASPepsi is usually in second to coke in sales. It out sales Coca-cola in some markets areas, for example in Oman and Saudi Arabia they prefer Pepsi rather than Coca-Cola. Also in India and Pakistan they prefer Pepsi, Pepsi seems to sponsor most of the cricket teams in India and Pakistan3. NEGATIVE PUBLICITYThe presences of traces of pesticides in the cola beverages have caused damage to the brand image. People have blamed Coca cola for mixing pesticides in the water to clear contaminants Negative publicity occur in India during September 2007 where Coca-Cola was accused of selling products with pest side residue. This reduced the Coca-Cola market in India as well as some places in the world.Also on water management issues several groups have raised lawsuits in the name of Coca cola because of their vast consumption of water even in water scarce regionsOPPORTUNITIESOpportunities refers to chances which arise that can make a company earn greater profit in its business environmentThey occur when an organization can take benefit of the current situation in its environment to plan and execute strategies that enable it to become more profitable. The following are the opportunities of the Coca-Cola company.1. INCREASING SALES OPPORTUNITIES ON DEVELOPING NATIONSDeveloping nations such as India and Tanzania do have hot summer. The consumption of cold drinks in these places during hot summer is almost doubled.Thus the higher consumption in developing business environment can be a good opportunity for Coca cola to increase its revenue2. BOTTLED WATER CONSUMPTION GROWTHWith hygiene becoming a major factor in the consumption of water, packaged drinking water has found its way into people’s mind. Coca cola has a presence in the packed drinking water segment though Kinley. Although Kinleys expansion is slow as of now, Kinley has a huge potential of expansion. Thus Coca cola as a company should focus on the expansion of Kinley as a brand and take it up to Bisleri ‘s level of trust3. SUPPLY CHAIN IMPROVEMENTSSupply chain can be a major cost sink hole with the transportation costs always rising. Coca cola’s complete business is based on transportation and distribution. There will always be possible improvements in this area. Thus Coca cola should keep strict watch on its Supply chain and keep improving to bring the cost down4. INCREASING DEMAND FOR HEALTHY FOOD AND BEVERAGESThe marketing of healthy beverages and food is widely seen and it is still growing in demand. The company can try to create and provide more healthy drinks in the market since people in the world are paying more attention to their health at present. Healthy drink markets will have great potential in the future. If Coca-Cola can produce healthy beverages and food in the future, it will obviously boost its revenueTHREATSThreats are elements in the environment that can cause trouble to the business. Threats include competitors, changing customer needs, Changes in government regulations and Changes in economic of the country.Coca cola does face the following threats.1. INTENSE COMPETITIONCoca-Cola is getting intensive competition from different manufactures both locally and internationally. Pepsi is the leading competitor of Coca-Cola; Hence Coca-Cola should have innovative ideas in order to make its past customers to stay, grab more future customers and to continue leading the beverage market industry worldwide.For example In Tanzania Coca-Cola faces local competition from Bakhresa and Mohd Enterprises Company,2. CHANGING HEALTH CONSIOUSNESS OF THE SOCIETYThere are changes in consumer preference in the society, Societies focus on drinking health beverages. People are changing their altitudes and keep their mind on consuming health drinks in order to avoid diseases such as obesity.Today, there is a trend of consuming healthy drink and many existing drink companies have tried to invent a great variety of innovative drinks. If the Coca Cola Company only insists on providing tasty soft drinks and little healthy drinks, its sales must be affected.3. WATER SCARCITYWater is the major threat to Coca cola. The threat here is that water scarcity is on the rise, with the climate changing, and regions of various countries facing scarcity of water, sooner or later someone might raise fingers on beverage companies.If water is limited or rationed, Coca cola can experience a major downfall in their revenue and capacity of distribution.All in all this a Swot analysis of the Coca-Cola that identifies some of the strength, weakness opportunities and threats of the company。
Coca-cola
Coca-Cola1. Overview of the company and its general financial state 1）IntroductionCoca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines throughout the world. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. Between 1999 to 2012, Coca-Cola was the world's most valuable brand based on Interbrand.2）IngredientsIts main raw materials are carbonated water, sugar (sucrose orhigh-fructose corn syrup depending on country of origin), caffeine, phosphoric acid, caramel color (E150d), natural flavorings, a can of Coke (12 fl ounces/355 ml) has 39 grams of carbohydrates (all from sugar, approximately 10 teaspoons), 50 mg of sodium, 0 grams fat, 0 grams potassium and 140 calories.3）Franchised production modelThe actual production and distribution of Coca-Cola follows a franchising model. The Coca-Cola Company only produces a syrup concentrate, which it sells to bottlers throughout the world, who hold Coca-Cola franchises for one or more geographical areas. The bottlers produce the final drink by mixing the syrup with filtered water and sweeteners, and then carbonate it before putting it in cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors.Since announcing its intention to begin distribution in Burma in June 2012, Coca-Cola has been officially available in every country in the world except Cuba and North Korea. However, it is reported to be available in both countries as a grey import.4）Its general financial state (profit, turnover and share price) In 2013 the financial report of Coca-Cola in third - quarter shows up that profit rose 5.9%, affected by the increase in sales push. The company achieved a profit of $2.45 billion in the quarter, and 54 cents earnings per share. The profit was $2.31 billion last quarter and the earnings are 50 cents per share. Excluding special items, the quarter earnings of 53 cents per share, compared with 51 cents. By Thomson Reuters survey of analysts had expected to 53 cents earnings per share and revenue of $12.05 billion. Gross margin narrowed to 60.7% from 60.1%.2012 World Top 500 Brands Announced: Coca-Cola ranked thirdand its turnover is 46542 million dollars and the profits is 8572million dollars. Its share price is 40.13$ in December 11,2013.2. Marketing strategies and sales performance1）range of productsCoca-Cola is one of the most widely used soft drink in the world. The company has very efficient and extensive distribution system in the world. There is a great variety of brands offered by Coca-cola throughout the world like Diet coke, sprite, Fanta, Rc cola, Minute made etc. you can find the Coca-cola soft drinks anywhere in every country of the world.2）marketing strategies and sales performanceThe 'Coca-Cola' brand has been adopted the strategy of global marketing. They are considering the whole world as single market place and uniform marketing strategy was being used Coca-cola for many years, but now the trend is changing and different marketing campaigns are being designed for different regions of the world. Business decisions are made on a domestic basis to fit in with the culture and needs of the domestic community. In 1919 Coca-Cola decided it was time to go global. The Coca-Cola Company decided to take its operations beyond national boundaries and marketing research was started in central America, china and many other countries of the world. Because of successful and efficient marketing research Coca-cola was able to produce globally indifferent regions of the world.If we look on advertising perspective of Coca-cola, advertising has created a demand for 'Coca-Cola' worldwide. However, advertising has to be in line with the domestic culture. An adapted marketing mix means adjusting the mix with the prevailing culture, geographic, economic and other differences in different countries. Different languages and cultures caused problems.In addition, according to Bettman, Coca-Cola’s bottling system is one of their greatest strengths. It permits them to do their business on a global scale while at the same time maintain a national approach. The bottling companies are domestically owned and operated by independent business people who are authorized to sell products of the Coca-Cola Company. Because Coke does not have complete ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlersBrand image is the significant factor affecting Coke’s sale. Coca-Cola’s brand name is very well known all over the world. Packaging changes have also affected sales and industry positioning, but in general, the public has tended not to be affected by new products. Coca-Cola’s bottling system also allows the company to take advantage of infinite growth opportunities around the world. This strategy gives Coke the opportunity to service a large geographic, diverse, area.Even though Coca-Cola and Pepsi control nearly 40% of the entire beverage market, the changing health-awareness of the market could have a serious affect. Of course, both Coke and Pepsi have already diversified into these markets, allowing them to have further significant market shares. In response to this health consciousness issue, the company introduced Diet Coke in 1982. Such change of consumer life style had also led to the introduction of its bottled purified water.3. Culture1）MissionThe mission of coca-cola is:To refresh the world - in mind, body and spirit.To inspire moments of optimism - through our brands and actions.To create value and make a difference everywhere we engage.2) VisionTo achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver:Profit: Maximising return to shareholders, while being mindful of our overall responsibilitiesPeople: Being a great place to work, where people are inspired to be the best they can bePortfolio: Bringing to the world a portfolio of beverage brands thatanticipate and satisfy people's desires and needs Partners: Nurturing a winning network of partners and buildingmutual loyaltyPlanet: Being a responsible global citizen that makes a differenceProductivity: Be a highly effective, lean and fast-movingorganization3) ValuesLeadership: The courage to shape a better futureCollaboration: Leverage collective geniusIntegrity: Be realAccountability: If it is to be, it's up to mePassion: Committed in heart and mindDiversity: As inclusive as our brandsQuality: What we do, we do well4)The LogoThe Coca-Cola Zero Logo is the primary asset for the Coca-Cola Zero Brand and is the preferred Logo to represent this Brand.We are committed to using the Coca-Cola Zero Logo in its purest original form. By boldly using the Script and "Zero" lockup on its own or in combination with other elements, we can create executions that retain the true essence of the Coca-Cola Brand, yet fashions an enduring and uniquevision for the Coca-Cola Zero Brand.5)HR ManagementCoca Cola is one of the leading beverage companies of the industry. It runs its business campaigns all across the world. It is important on the part of management to organize the activities of human resources and organizing technology along with other resources.Management at Coca Cola Company focuses on the acquisition and retention of highly skilled and knowledgeable employees so that it can maintain its top position in the market. It treats these resources as an asset. It provides such conditions of employment and procedures that enablesall employees to develop a sense of unity with the enterprise and to carry out their duties in the most willing and effective mannerEvery organization has its own policies and strategies by which they control the functions of their departments. Similarly, we also have own policies and strategies by which we control all the functions of our departments. coca cola HR department is also conducting all the practices of HRM like Job analysis and design of work, recruitment and selection, training and development, performance appraisals, compensation, employee relationships, staff welfare and medical policies and some other things like that. These all practices are conducted by own policies and strategies.6）Job analysis and designing1.Job analysis is the procedure for determining the duties and skill requirements of a job and the kind of person who should be hire for it. Job analysis consists of two products one is job description and second job specification.2.Coca cola company HR department check its own job description and job analysis in which they get the information about employees work activities, human behavior, performance standard, job context and human requirements and also other information related to this conduct.3.HR department of coca cola used this information for Recruiting, selection, compensation, performance appraisal, training, and employee’s relationship.4. Designing organizational structure: authority&controlThe Coca-Cola Company currently employs approximately 94800 employees.According to a general organizational chart obtained from the company’s website,there are more than 5 hierarchical levels at the corporate level.For example: the head of the Canadian division reports to the president and COO of the North American Group. That president reports to the CFO, who reports to the Office of the General Counsel. The General Counsel then reports to the CEO. It is fair to assume that there are at least a few more steps in the hierarchy at the local level.1) Designing organizational structure: specification&coordinationThe Coca-Cola Company realizes that a divisional structure gives the organization the best opportunity to react to the changes in its uncertain environment, but also allow it to maintain a level of stability.The multidivisional structure is beneficial for the organization for a variety of reasons.The division based on geographic region allows certain aspects of the company’s operations to be tailored to the individual market. Multidivisional structures allow divisional managers to handle daily operations while corporate managers are free to focus on long-term planning.There are also problems associated with this type of structure. If the company creates divisional competition, coordination may decrease because each division wants to have an advantage over everyone else.Communication problems may also exist because information can become distorted when it has to travel up and down tall hierarchies. A multidivisional matrix structure may be better suited for The Coca-Cola Company. This would increase coordination between corporate and divisional levels, and managers at each level would work together to create solutions to problems. While such a structure may be too complex for a global organization, the company may want to look into it.2) stories about their leadersJohn PembertonIn 1886, Coca-Cola was invented by a pharmacist named John Pemberton. He fought in the Civil War, and at the end of the war he decided he wanted to invent something that would bring him commercial success. In his time, the soda fountain was rising in popularity as a social gathering spot. Temperance was keeping patrons out of bars, so making a soda-fountain drink just made sense. And this was when Coca-Cola was born.However, Pemberton had no idea how to advertise. This is where Frank Robinson came in. He registered Coca-Cola's formula with the patent office, and he designed the logo. He also wrote the slogan, "The Pause That Refreshes." Coke did not do so well in its first year. And to make matters worse, Doc Pemberton died in August 1888, meaning he would never see the commercial success he had been seeking.Coca-colaAsa Griggs CandlerAfter Pemberton's death, a man named Asa Griggs Candler rescued the business. In 1891, he became the sole owner of Coca-Cola. It was when Candler took over that one of the most innovative marketing techniques was invented. He hired traveling salesmen to pass out coupons for a free Coke. His goal was for people to try the drink, like it, and buy it later on. In addition to the coupons, Candler also decided to spread the word of Coca-Cola by plastering logos on calendars, posters, notebooks and bookmarks to reach customers on a large stage. It was one step in making Coca-Cola a national brand, rather than just a regional brand.A controversial move on the part of Candler was to sell Coca-Cola syrup as a patent medicine, claiming it would get rid of fatigue and headaches. In 1898, however, Congress passed a tax in the wake of the Spanish-American war. The tax was on all medicines, so Coca-Cola wanted to be sold only as a beverage. After a court battle, Coca-Cola was no longer sold as a drug.11 / 11。
可口可乐财务分析报告
天津大学管理与经济学部财务分析课程报告题目可口可乐公司的财务分析报告姓名侯宇玺学号**********专业工商管理班级1班任课老师唐建生日期2016年12月一、前言 (3)1.1研究背景和目的 (3)1.2现今中国饮料行业概况 (3)1.3可口可乐公司概况 (4)二、可口可乐公司财务报表分析 (5)2.1资产负债表的分析 (5)2.1.1资产项 (5)2.1.2负债项 (5)表2 (6)2.1.3所有者权益 (6)2.2利润表的分析 (6)2.3现金流量表的分析 (7)2.3.1经营性现金流 (7)2.3.2投资性现金流 (7)2.3.3融资性现金流 (8)三、可口可乐面对的中国软饮料市场 (9)四、可口可乐公司的竞争力模型分析 (11)4.1波特竞争力模型简介 (11)4.2可口可乐公司的竞争力模型分析 (11)4.2.1国内饮料行业内竞争者现在的竞争能力 (11)4.2.2潜在竞争者进入的能力 (12)4.2.3供应商的讨价还价能力 (12)4.2.4购买者的讨价还价能力 (12)4.2.5替代品的替代能力 (13)五、可口可乐公司的市场应对策略 (13)5.1持续提高产品质量 (13)5.2将产品与中国文化相结合 (13)5.3多品牌拓展 (14)5.4强大的销售网络 (14)六、附表 (14)一、前言1.1研究背景和目的自美国建国以来，最为成功的商品，恐怕还是可口可乐。
这风行世界一百余年的奇妙液体是在1886年由美国乔治亚州亚特兰大市的药剂师约翰·彭伯顿博士(John S. Pemberton)在家中后院将碳酸水和糖以及可卡和可拉果等混合在一个三角壶中发明的。
随着改革开放的不断发展，这一神奇的饮料再次进入中国市场并快速席卷全国。
在一定程度上，其碳酸性可以起到像啤酒酒精刺激人类感官的作用，却不会产生诸如醉酒一类的副作用。
因此至今被广大青少年所喜爱。
市场占有率极高。
随着经济的高速发展，饮料行业也在突飞猛进。
coca-cola zero
零系可口可乐（英文：Coca-Cola Zero）是可口可乐的最新低热量饮品。
首先在美国推出，它声明是零卡路里的可口可乐。
[（“零系”因而得名)，但在其他国家零系可口可乐可以为无糖。
事实上零系可口可乐是含有极微量热量。
这要视乎国家生产的而定。
在美国，每100毫升零系可口可乐约有0.2至0.5卡路里（3.4美制流质盎司）。
发售地点零系可口可乐现于以下国家或地区发售︰阿根廷(自07年1月)澳洲(自06年1月8日[4])比利时(自06年8月)玻利维亚巴西(自07年1月15日[5])加拿大智利克罗地亚(自07年2月)丹麦(自07年1月)法罗群岛(自07年1月)芬兰(自06年12月)法国(自07年1月)德国(自06年7月)希腊(自07年1月)香港(自07年3月)澳门(自07年3月)台湾(自07年3月)匈牙利冰岛爱尔兰日本(自07年6月)韩国墨西哥(自07年1月26日)新西兰荷兰(自07年2月5日)挪威(自06年9月30日)巴拿马巴拉圭秘鲁(自07年1月11日[6])西班牙(自05年7月[7])瑞士(自07年2月6日)英国(自06年6月)[8]美国营销零系可口可乐是可口可乐22年来推出之最大产品，时下青年及成年人都是主要销售对象。
在美国，其广告反映出描述喝的是"低热量"，而不是"节食"，然而从那人口与女性同伙节饮、节食。
零系可口可乐使各界认为口味与可口可乐差不多，不像Diet Coke，零系可口可乐是制定为可口可乐的口味。
2007年美国的viral marketing发起零系可口可乐运动，暗示这家公司（可口可乐）的可乐制品与他们的饮品可口可乐口味相似，可口可乐的总裁非常生气，他们正在考虑控告其公司"口味侵权"。
公司总裁邀约多位律师讨论，询问他们对零系可口可乐"口味侵权"有何意见。
并尽可能征求以顾客的身份起诉。
在澳洲，该公司制造假冒争议front group推广产品，[10]在户外发起涂鸦运动并在互联网上滥发讯息（推销假冒博客）。
可口可乐公司财务报表分析
4.每股红利
1.50 1.00
1.00
1.12
1.24
0.50
0.00 2004 每股红利 1.00
2005 1.12
2006 1.24
每股红利〔单位：美元〕
可乐可乐公司全年 实现每股收益2.16 美元，增长了6％； 将非经常性工程影 响纳入考虑范围之 后，每股收益为 2.37美元，增长了 9％。对股东的总 回报率高达23％， 超过了道琼斯工业 指数和标准普尔 500的平均水平。
非可乐之其他碳酸饮料的产品替代性仍不低. 消费者追求健康之意识抬头,势必将减少对碳酸饮料之饮用. 饮料市场竞争颇为剧烈,主要竞争对手(挑战者)-百事可乐威胁力十足,
而在过去几年当中可口可乐业绩出现停滞不前之情形,而百事可乐却 是持续在成长当中. 因受恐怖组织攻击及发动战争等利空因素,对美国经济造成冲击. 在爆发一连串企业会计丑闻後,投资者渐失信心,要求美国企业财务透 明化的声浪日益高涨. 可长久之竞争优势(SCA) 品牌优势及良好之企业形象. 产品拥有神秘配方. 市占率高且为产业优先进入者,领导者及防卫者. 研发能力及行销能力强. 强势广告及通路.
相比之下，其最大竞争对手百事可乐公司却以产品多元化为特征迅速实现 了产业转身。目前营业额来自碳酸饮料的比重下降到20％左右。
一直酝酿在非碳酸饮料领域实现突围的可口可乐公司终于有了实质性动作。 目前，可口可乐正与英国第二大瓶装水品牌Highland Spring展开收购谈判。
2007年5月25日，可口可乐公司宣布以41亿美元收购维他命水生产商 Glaceau公司，希望以此增加其在非碳酸饮料市场的份额。
为首)的强大销售通路. 可口可乐公司的作业流程标准化. 具创新及高度研发能力,最具代表性为健怡可口可乐之推出,甫一上市即
可口可乐08-10年财务报表分析
Cocacola可口可乐公司财务报表分析可口可乐公司(Coca-Cola Company)成立于1892年，目前总部设在美国乔亚州亚特兰大，是全球最大的饮料公司，拥有全球48%市场占有率以及全球前三大饮料的二项(可口可乐排名第一，百事可乐)，其2001年营收达20,092百万美元11,351百万美元。
，普通股则为股东权益第二，低热量可口可乐第三可口可乐在200个国家拥有160种饮料品牌，包括汽水、运动饮料、乳类饮品、果汁、茶和咖啡，亦是全球最大的果汁饮料经销商(包括Minute Maid品牌)，在美长最快的饮料，其它品牌(Barq)的root beer(沙士)，水果国度(Fru国排名第一的可口可乐为其取得超过40%的市场占有率，而雪碧(Sprite)则是成itopia)以及大浪(Surge)。
首先是报表分析那首先展示的是可口可乐公司---资产负债表接下来是可口可乐公司---利润表经过一百多年的发展，可口可乐公司的各个方面的实力在不断增强。
、横向分析与垂直分析。
一．横向分析：以07年为基期 分析08、09、10年。
Currency inMillions of U.S. DollarsAs of: Dec 31 2007USDDec 31 2008USDDec 31 2009USDDec 31 2010USDTOTAL CASH AND SHORT TERM INVESTMENTS 4,308.0 4,979.0 9,213.0 11,337.0基比：2008年4979-4308/4308*100%=15% 2009年 9213-4308/4308*100%=114% 2010年 11337-4308/4308*100%= 163% 环比： 2008年 4979-4308/4308*100%=15% 2009年 9213-4979/4979*100%=85% 2010年 11337-9213/9213*100%=22.9%TOTAL RECEIVABLES 3,317.0 3,544.0 3,758.0 4,430.0基比：2008年 3544-3317/3317*100%=6.84% 2009年 3758-3317/3317*100%=13.3% 2010年 4430-3317/3317*100%=33.6% 环比： 2008年 3544-3317/3317*100%=%6.84% 2009年 3758-3090/3090*100%=21.6% 2010年4430-3758/3758*100%=17.9% 0%50%100%150%200%200820092010total cash and shortinvestments基比环比0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%200820092010total receivable基比环比0.00%20.00%40.00%60.00%80.00%200820092010net properity plant andequipment基比环比TOTAL CURRENT ASSETS 12,105.0 12,176.0 17,551.0 21,579.0NET PROPERTY PLANT AND EQUIPMENT 8,493.0 8,326.0 9,561.0 14,727.0基比：2008年 8326-493/8493*100%= 2% 2009年 9561-493/8493*100%=12.6% 2010年 14727-493/8493*100%=73.4% 环比：2008年 8326-493/8493*100%= 2%2009年 9561-326/8326*100%=16% 2010年 14727-561/9561*100%=54%基比：2008年 12176-12105/12105*100%=0.6% 2009年 17551-12105/12105*100%=50.0% 2010年 21579-12105/12105*100%=78.3% 环比：2008年 12176-12105/12105*100%=0.6% 2009年 17551-12176/12176*100%=44.1% 2010年 21579-17551/17551*100%=23.0%0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%200820092010total current assets基比环比TOTAL ASSETS 43,269.0 40,519.0 48,671.0 72,921.0TOTAL CURRENT LIABILITIES 13,225.0 12,988.0 13,721.0 18,508.0基比：2008年 12988-13225/13225*100%=1.8% 2009年 13721-13225/13225*100%=3.8% 2010年 18508-13225/13225*100%=40% 环比：2008年 12988-13225/13225*100%=1.8% 2009年 13721-12988/12988*100%=5.6% 2010年 18508-13721/13721*100%=34.9%基比2008年 40519-43269/43269*100%=6.4% 2009年 48671-43269/43269*100%=12.5% 2010年 72921-43269/43269*100%=68.5%环比2008年 40519-43269/43269*100%=6.4% 2009年 48671-40519/40519*100%=20.1% 2010年 72921-48671/48671*100%=50.0%0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%40.00%200820092010total assets基比环比0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%40.00%200820092010total current liabilities 基比环比TOTAL LIABILITIES 21,525.0 19,657.0 23,325.0 41,604.0TOTAL COMMON EQUITY 21,744.0 20,472.0 24,799.0 31,003.0基比：2008年 20472-21744/21744*100%=5.8% 2009年 24799-21744/21744*100%=14% 2010年 31003-21744/21744*100%=42.6% 环比：2008年 20472-21744/21744*100%=5.8% 2009年 24799-20472/20472*100%=21.1% 2010年 31003-24799/24799*100%=25%基比：2008年 19657-21525/21525*100%=8.7% 2009年 23325-21525/21525*100%=8.4% 2010年 41604-21525/21525*100%=93.3%环比：2008年 19657-21525/21525*100%=8.7% 2009年 23325-19657/19657*100%=18.7% 2010年41604-23325/23325*100%=78.4%0.00%20.00%40.00%60.00%80.00%100.00%200820092010total liabilities基比环比0.00%10.00%20.00%30.00%40.00%50.00%200820092010total common equity基比环比TOTAL EQUITY 21,744.0 20,862.0 25,346.0 1,317.0基比：2008年 20862-21744/21744*100%=4.1% 2009年 25346-21744/21744*100%=16.6% 2010年 31317-21744/21744*100%=44% 环比：2008年 20862-21744/21744*100%=4.1% 2009年 25346-20862/20862*100%=21.5% 2010年 31317-25346/25316*100%=23.6%TOTAL LIABILITIES AND EQUITY 43,269.0 40,519.0 48,671.0 72,921.02.垂直分析：以07年为基期 分析08、09、10年。
喝可乐的危害的研究报告作文
喝可乐的危害的研究报告作文英文回答：The Detrimental Effects of Consuming Coca-Cola: A Comprehensive Research Study.Introduction:Coca-Cola, a globally renowned beverage, has become a staple drink for many individuals worldwide. However, its popularity has been accompanied by growing concerns regarding its potential adverse effects on health. This research report aims to thoroughly examine the detrimental impact of consuming Coca-Cola, delving into scientific evidence and exploring the various health risks associated with its regular consumption.1. Sugar Content and Weight Gain:A major concern associated with Coca-Cola is its highsugar content. A single 12-ounce can contains approximately 39 grams of added sugar, exceeding the recommended daily intake for added sugars as outlined by the American Heart Association and the World Health Organization. Excessive consumption of added sugars has been linked to weight gain and obesity, as well as an increased risk of chronic diseases such as heart disease and type 2 diabetes.2. Dental Caries and Enamel Erosion:The high sugar content of Coca-Cola also poses a significant threat to dental health. Sugary beverages, including Coca-Cola, can contribute to dental caries, the formation of cavities in the teeth. Additionally, the acidity of Coca-Cola can lead to enamel erosion, gradually wearing away the protective layer of tooth enamel and increasing the risk of tooth decay.3. Cardiovascular Disease:Studies have indicated a connection between regular Coca-Cola consumption and an elevated risk ofcardiovascular disease. The high sugar content in Coca-Cola can promote inflammation and oxidative stress, factors known to contribute to the development of cardiovascular complications such as heart attacks and strokes. Moreover, the caffeine present in Coca-Cola can further increase heart rate and blood pressure, potentially exacerbating cardiovascular risk.4. Metabolic Syndrome:Regular consumption of sugary beverages, including Coca-Cola, has been linked to the development of metabolic syndrome, a cluster of conditions that increase the risk of chronic diseases. Metabolic syndrome encompasses factors such as abdominal obesity, high blood pressure, low HDL cholesterol, high triglycerides, and impaired glucose tolerance. These conditions can collectively lead to a higher risk of heart disease, stroke, and type 2 diabetes.5. Osteoporosis and Bone Health:Long-term consumption of Coca-Cola has been associatedwith decreased bone mineral density and an increased riskof osteoporosis, a condition characterized by weak andbrittle bones. The high phosphorus content in Coca-Cola can interfere with calcium absorption, leading to a deficiency that weakens bones and increases the risk of fractures.6. Kidney Damage:Regular intake of Coca-Cola may also pose a threat to kidney health. The high sugar content can increase the risk of kidney stones, while the caffeine content can contribute to dehydration, further straining the kidneys. Additionally, the artificial sweeteners used in diet versions of Coca-Cola have been linked to potential kidney damage in animal studies.7. Liver Damage:Excessive consumption of Coca-Cola can also impactliver health. The high sugar content can lead to fattyliver disease, a condition in which excess fat accumulatesin the liver. Moreover, the artificial sweeteners used indiet versions of Coca-Cola have been associated with liver inflammation and fibrosis in animal studies.8. Reproductive Health:Some research suggests that regular Coca-Cola consumption may adversely affect reproductive health. The high caffeine content has been linked to potentialfertility issues, while the artificial sweeteners used in diet versions have been associated with changes in hormone levels and metabolic disruptions that could impact reproductive function.9. Cancer Risk:Limited research indicates a potential link between high consumption of sugary beverages, including Coca-Cola, and an increased risk of certain types of cancer, such as esophageal cancer and pancreatic cancer. However, more research is needed to establish a definitive causal relationship.Conclusion:Based on extensive scientific evidence, it becomes apparent that regular consumption of Coca-Cola poses a myriad of detrimental effects on health. Its high sugar content contributes to weight gain, dental caries, and an elevated risk of chronic diseases such as heart disease, type 2 diabetes, and metabolic syndrome. The acidity of Coca-Cola can damage tooth enamel, while its caffeine content can exacerbate cardiovascular risk. Long-term consumption of Coca-Cola may also harm bone health, kidney function, liver health, and potentially impact reproductive health and cancer risk.Therefore, it is prudent to limit or avoid the consumption of Coca-Cola and opt for healthier beverage choices, such as water, unsweetened tea, or low-sugar fruit juices. These alternatives provide hydration and essential nutrients without the detrimental health consequences associated with sugary beverages.中文回答：可乐的危害研究报告。