BEC高级课本范文(打印版)

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英语考试作文-BEC商务英语高级范文

英语考试作文-BEC商务英语高级范文

英语考试作文BEC商务英语高级范文Reassessment of job satisfaction: Sue Pearson(PR Dept.)IntroductionThis report sets out to use Workset colours to assess the accuracy of my job description as PR officer and to suggest a number of changes.FindingsIt is clear that there is a difference between the way the company views the job and the reality as I perceive it. Firstly, a number of areas which demand a significant proportion of my time are not mentioned in the official job brief. The segment on the pie chart which provides most cause for concern is the pink sector; this relates to my attendance at a number of meetings which I can contribute little. Another significant area is the grey segment; this refers to the unscheduled time I spend sorting out computer problems. I feel these activities are hampering my core work. As can be seenfrom the pie charts, the time I spend actively working to meet the goals agreed with my line manager is less than envisaged.ConclusionsThe above discrepancies clearly indicate that my current job brief is inaccurate.RecommendationsI would recommend that my official job brief should be updated using the Workset colours. It would also be valuable to consider the proportion of non-core colours in the pie chart and to investigate whether work in these areas could be carried out by someone else more suited to these tasks.Resource Planning Manager: Assessment of Suitability for Home-based WorkingIntroductionThe purpose of this report is to assess the suitability of my position as Resource Planning Manager for home-based working.FindingsMy working pattern and that of my colleagues varies from week to week. During certain periods a large proportion of my time is spent doing fieldwork. This is followed byoffice-based collating and recording the data collected. Once the results have been recorded, I proof-read the colour copies of all reports and maps.As regards communication with colleagues, department meetings are held once a fortnight. At other times, the individual members of the team communicate either face-to-face or by phone, depending on their location. Apart from official meetings, the same results can be achieved whether I am in the office or working elsewhere.ConclusionIt is clearly that I could be able to undertake the duties while working from home for a large proportion of my time. Clearly, some days would be spent in the office for face-to-face communication with colleagues. It would also be necessary to use the technical facilities at times. However, in order to be able to work effectively from home, I would need to be provided with a networked computer and printer.RecommendationsI would suggest that I should be given the necessary equipment to work partially from home for a trial period. After this time, further consultation should take place in order to reassess the situation.Replying to an enquiryDear Mr ZampieriWith reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.Our aim is always to provide our clients with the best combination of food, entertainment and location. By choosing A Cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A Cut Above include corporate functions such as conversations and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experience to meet your needs. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.As you can appreciate, we are unable to give quotations before our initial briefing with a client as priceper head varies with the choice of menu.To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 01623 713698.A Cut Above looks forward to hearing from you.Yours sincerelySinead WelshA motivation surveyFindingsA number of employees clearly suffer from a lack of motivation as a result of dissatisfaction in one or more areas of their work. The key findings are outlined below:Staff feel undervalued by the company, both on a financial and a personal level. It is generally felt that the companyˇs competitors offer higher levels of remuneration. The perception that the managers are unappreciative of staff efforts is particularly noticeable in the Sales Department.Certain employees feel under-challenged. The company is clearly not exploiting its human resources.There appears to be a breakdown of communication inthe Production Department. The confusion and resultant ill-feeling towards managers has the potential to disrupt the production cycles.RecommendationsWe strongly recommend the following measures:An evaluation of job profiles throughout the company to assess whether skills could be utilised more efficientlyA review of the current salary structure involving the comparison with similar organisationsIt is also essential to investigate and take action regarding the communication in the Production and Sales Department.In these article,the part of introduction and conlusion are omitted. Normally, they should be included.The headhunting processDear Mr JacobsI am writing to apply to the position of Sales Adviser for the North East Region which was advertised in Herald International yesterday.Although I am currently working in the MarketingDepartment of a large multinational, I would appreciate to work for a rapidly expanding young company such as yours.As you can see from my enclosed CV, I obtained an honours degree in Sales and Marketing from Nottingham University in 1994. I thoroughly enjoyed the six months I spent in working in Boots plc as pert of the course. During this time I gained invaluable insights into the nature of sales. After leaving university I initially spent time working for a small local firm before finding my current job and I feel that I am more suited to the dynamics and varied demands of a smaller firm.Not only has my experience familiarised me with the challenges faced by the industry today but, having been brought up in the north east, I know the region, its problems and its undoubted potential. As a result, I feel that I would be able to relate to your customers on both a professional and a personal level.I am available for interview from 15 September and would be pleased to discuss my CV in more detail then,I look forward to hearing from you.Yours sincerely。

BEC商务英语中高级写作范例

BEC商务英语中高级写作范例

Begin at the same level~~~~下降到最低点:波折变化: fluctuate around fluctuation of幅度:slightly sharply significantly dramaticallya is in direct proportion to bmerely roughly一、BEC高级(Higher)Part Ⅰ——图表作文图表作文的文章结构1)引言部分2)主体段落3)结论部分4)例文分析:The bar chart below shows the number of complaints made by consumers about different products and services in the years 1994 and 1997.Write a short report for a university lecturer describing the information in the graph. You should write at least 140 words.The bar chart displays the changes in the number of complaints made by consumers about five kinds of products and services between 1994 and 1997. According to the diagram, there was an increase in the complaints about most of the products and services.The number of complaints about package holidays abroad and financial services increased over the period. The complaints made about the package holidays abroad rose by 12.7% from 15,000 in 1994 to about 18,000 in 1997. And there were about 52,000 complaints about the financial services in 1997, 5.2% up on 1994.There were also more complaints about electric goods and second-hand cars in 1997 than in 1994. The complaints about the two products rose by 9.2% and 6.7% respectively. The former increased from 66,000 in 1994 to about 70,000 in 1997 and the latter went up from 80,000 to 86,000. And clothing is the only sector where the number of complaints dropped over the period. In 1994, there were around 45,000 complaints while the figure decreased by 4% to around 43,000 in 1997.In conclusion we can see there were more complaints about the products and services in 1997 than in 1994 with the only exception of clothing.●图表作文常用的语言手段1)作文的开头——表示“出处”的句子结构。

2019-BEC商务英语高级范文汇总-优秀word范文 (1页)

2019-BEC商务英语高级范文汇总-优秀word范文 (1页)

本文部分内容来自网络整理,本司不为其真实性负责,如有异议或侵权请及时联系,本司将立即删除!== 本文为word格式,下载后可方便编辑和修改! ==BEC商务英语高级范文汇总The EKIA way Ex 5: Sample answer: (226words)Limitless Horizons, our travel agency and advisory service specializing in adventure holidays in remote locations, was founded in 1989 by Rob Davies. We do not arrange accommodation in well-known resorts, thus encouraging travellers to discover the real country they are visiting. We constantly seek out new adventure holidays which allow travellers to mix with local people rather than retreat to the beach or their hotel.Although all our advice is impartial, it is influenced by certain core values:Respect for local values and practicesRespect for individual needs and independenceBelieve in the need to limit the environmental impact of our activities.We believe that as privileged visitors to sometimes fragile environments, we should take nothing but photographs and leave nothing but footprints.Wherever possible, we encourage the use of small independent companies. We also insist on local guides and seek to housetravellers in modest accommodation. Our clients can look forward to living the local culture and eating the local suicine; Limitless Horizons rejects the concept of Coca-Cola trek.Our representatives are constantly travelling in order to and check our information. These trips are funded solely by Limitless Horizons. We pay our way, accepting no hand-outs or free-flights, thus ensuring the only factors influencing our advice to you are your needs and those of the area you wish to visit.以下文字仅用于测试排版效果, 请使用时删除!冬是清寒的。

BEC高级写作范文大全

BEC高级写作范文大全

BEC高级写作范文大全很抱歉,我无法提供完整的BEC高级写作范文大全。

BEC高级写作是商务英语考试中的高级阶段,要求考生具备较高的写作能力和商务沟通能力。

在考试中,考生需要根据题目要求,在限定时间内完成一篇商务相关的文章。

以下是一个BEC高级写作的范文示例,供参考:题目:写一篇关于如何提高公司效益的建议信给公司高级管理层。

Dear Senior Management,I am writing to offer some suggestions on how we can improve the overall efficiency and profitability of our company. With the ever-increasing competition in today's business environment, it is essential that we stay ahead of the game and find waysto maximize our resources.Firstly, I propose that we invest in new technology and upgrade our existing systems. By doing so, we can streamline our operations, reduce human error, and speed up our processes. For example, implementing a state-of-the-art customer relationship management system will enable us to effectively manage our customer base, monitor sales trends, and identify potential growth areas.Secondly, I recommend that we focus on employee development and training programs. Our success as a company depends greatly on the knowledge, skills, and motivation of our workforce. By providing regular training sessions and offering opportunities for career advancement, we can nurture talent within our organization and ensure that our employees are equipped with the necessary tools to perform their best.Furthermore, we should consider diversifying our product portfolio. In today's market, relying heavily on one product or service can be risky. By offering a range of products that cater to different customer needs, we can tap into new markets and increase our customer base. This could involve conducting market research to identify emerging trends and consumer preferences, and then designing and launching new products accordingly.Lastly, I suggest that we strengthen our relationships with our suppliers and customers. By fostering strong partnerships, we can negotiate better deals, have more flexibility in procurement, and gain a better understanding of customer needs and preferences. This can be achieved through regular communication, attending industry conferences and exhibitions, and organizing customer appreciation events.In summary, by investing in technology, focusing on employee development, diversifying our product portfolio, and strengthening relationships with suppliers and customers, I believe we can greatly enhance our company's efficiency and profitability. These suggestions require careful consideration and planning, but I am confident that with the right implementation, we can achieve significant improvements. Thank you for your attention and I look forward to discussing these ideas further.Yours sincerely,[Your Name]。

2019年高级商务英语BEC写作范文(2)

2019年高级商务英语BEC写作范文(2)

2019年高级商务英语BEC写作范文(2)Resource Planning Manager: Assessment of Suitabilityfor Home-based WorkingIntroductionThe purpose of this report is to assess the suitability of my position as Resource Planning Manager for home-based working.FindingsMy working pattern and that of my colleagues varies from week to week. During certain periods a large proportion of my time is spent doing fieldwork. This is followed by office-based collating and recording the data collected. Once the results have been recorded, I proof-read the colour copies of all reports and maps.As regards communication with colleagues, department meetings are held once a fortnight. At other times, the individual members of the team communicate either face-to-face or by phone, depending on their location. Apart from official meetings, the same results can be achieved whether I am in the office or working elsewhere.ConclusionIt is clearly that I could be able to undertake the duties while working from home for a large proportion of my time. Clearly, some days would be spent in the office for face-to-face communication with colleagues. It would also benecessary to use the technical facilities at times. However, in order to be able to work effectively from home, I would need to be provided with a networked computer and printer.RecommendationsI would suggest that I should be given the necessary equipment to work partially from home for a trial period. After this time, further consultation should take place in order to reassess the situation.。

bec高级作文

bec高级作文

bec高级作文英文回答:In the intricate tapestry of human experience, morality is a thread that weaves a labyrinth of ethical dilemmas and moral quandaries. Its complexities have inspired profound introspection and countless philosophical treatises throughout history, shaping the very fabric of human consciousness.One of the most enduring moral dilemmas is the tension between the individual and society. On the one hand, we recognize the importance of personal freedom and autonomy. We value the ability to make choices, pursue our own interests, and express our individuality. On the other hand, we also recognize our obligations to the communities in which we live. We are bound to respect the rights of others, contribute to the common good, and uphold the laws and norms that govern our society.Striking a balance between these competing interests is no easy task. It requires careful consideration of the potential consequences of our actions, both for ourselves and for others. It also requires a willingness to compromise and cooperate, even when our own desiresconflict with the expectations of society.Another fundamental moral dilemma is the question of justice. What constitutes a just society? How do we ensure that all members of society have fair access to opportunities, resources, and protection? These questions have plagued philosophers and policymakers for centuries.Theories of justice typically fall into two broad categories: distributive justice and retributive justice. Distributive justice focuses on the fair distribution of resources, while retributive justice focuses on punishing those who have wronged others. Both of these approaches have their own strengths and weaknesses, and the debate over which is more just continues to this day.In addition to these broad moral dilemmas, there arecountless other ethical issues that we face on a daily basis. Should we tell the truth, even when it is difficult? Should we help those in need, even when it is inconvenient? Should we protect the environment, even if it means sacrificing some of our own comforts?These are just a few of the many moral dilemmas that we confront as human beings. There are no easy answers, and the path to moral decision-making is often fraught with uncertainty and conflict. However, by engaging inthoughtful reflection and open-minded dialogue, we can strive to make choices that are guided by our values and that contribute to a more just and equitable world.中文回答:在人类经历的错综复杂的织锦中,道德是一条编织着伦理困境和道德疑虑的迷宫。

BEC高级课本范文(打印版)

BEC高级课本范文(打印版)

Unit1a P8 Report writing Ex 4: Sample answer: (235words) Reassessment of job satisfaction: Sue Pearson(PR Dept.)IntroductionThis report sets out to use Workset colours to assess the accuracy of my job description as PR officer and to suggest a number of changes.FindingsIt is clear that there is a difference between the way the company views the job and the reality as I perceive it. Firstly, a number of areas which demand a significant proportion of my time are not mentioned in the official job brief. The segment on the pie chart which provides most cause for concern is the pink sector; this relates to my attendance at a number of meetings which I can contribute little. Another significant area is the grey segment; this refers to the unscheduled time I spend sorting out computer problems. I feel these activities are hampering my core work. As can be seen from the pie charts, the time I spend actively working to meet the goals agreed with my line manager is less than envisaged.ConclusionsThe above discrepancies clearly indicate that my current job brief is inaccurate. RecommendationsI would recommend that my official job brief should be updated using the Workset colours. It would also be valuable to consider the proportion of non-core colours in the pie chart and to investigate whether work in these areas could be carried out by someone else more suited to these tasks.Unit1b P12 Flexible working Ex 5: Sample answer: (250words) Resource Planning Manager: Assessment of Suitability for Home-based WorkingIntroductionThe purpose of this report is to assess the suitability of my position as Resource Planning Manager for home-based working.FindingsMy working pattern and that of my colleagues varies from week to week. During certain periods a large proportion of my time is spent doing fieldwork. This is followed by office-based collating and recording the data collected. Once the resultshave been recorded, I proof-read the colour copies of all reports and maps.As regards communication with colleagues, department meetings are held once a fortnight. At other times, the individual members of the team communicate either face-to-face or by phone, depending on their location. Apart from official meetings, the same results can be achieved whether I am in the office or working elsewhere.ConclusionIt is clearly that I could be able to undertake the duties while working from home for a large proportion of my time. Clearly, some days would be spent in the office for face-to-face communication with colleagues. It would also be necessary to use the technical facilities at times. However, in order to be able to work effectively from home, I would need to be provided with a networked computer and printer.RecommendationsI would suggest that I should be given the necessary equipment to work partially from home for a trial period. After this time, further consultation should take place in order to reassess the situation.U2a P20 Describing graphs Ex 4: Sample answer: (132words) The share price of IBM and AOL showed a upward trend from June until the end of 1998.However, while AOL shares then continued to rise steadily over the next three months, the price of IBM shares fell slightly. By March 1999 both shares were worth about $100.AOL shares then shot up, almost doubling in value within four weeks. They reached a high of $180 in mid-April before collapsing to just over $100 per share at the beginning of May. There was a slight recovery during that month however, despite this by June 1999 the price of AOL shares was once again about $100. In contrast, despite minor fluctuations, IBM shares made a steady recovery over the three month period, finishing at just over $100, almost equal to AOL.U3a P34 Replying to an enquiry Ex 7: Sample answer: (219words) Dear Mr ZampieriWith reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.Our aim is always to provide our clients with the best combination of food, entertainment and location. By choosing A Cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A Cut Above include corporate functions such as conversations and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experience to meet your needs. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head varies with the choice of menu.To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 01623 713698.A Cut Above looks forward to hearing from you.Yours sincerelySinead WelshU3bP38 Business practices in China Ex 3: Sample answer: (244words) Dear ChenI was very pleased to receive your letter. As requested, I enclose some advice about visiting Milan.There are lots of good hotels near the Fiera and I recommend the Hotel Wagner; it is about a ten-minute walk from the trade fair and also has the metro and train connections. The public transport system here is quite reliable and I do not think you need to hire a car; the traffic in Milan can be a bit chaotic.Finding somewhere to eat in the evening should be easy. There are plenty of restaurants and pizzerias near the hotel. My favourite is Nove Cento, which serves excellent seafood pasta.It is difficult to know what to recommend for sightseeing as the city has so much to offer. If you are interested in art, then the world famous ‘Last Supper’ by Leonardo da Vinci is a short train ride from the hotel or you could visit the Brera art gallery. Thereis also the Duomo, Milan’s huge gothic cathedral. If you are interested in football, there should be midweek match featuring either AC or Inter Milan. Alternatively, you could visit the fashion area around via Montenapoleone.Thank you for inviting me for a meal one evening during you stay. I would be very happy to accept.I look forward to hearing from you nearer the time. We can then make the arrangements for where and when we are going to meet.Best regardsMaurizioU4b P50 Ex 3 Suggested answer: (127words)The last years of twentieth century saw the Internet being used by more and more companies as a business tool. In 1997 e-commerce was very limited earning a revenue of less than $25 billion. However, since then, there has been a steady growth worldwide. This trend looks set to continue into the next century with revenue from e-commerce rising to reach almost $200 billion by 2003.Like e-commerce, e-business has shown steady growth with revenue tripling in the period 1997 to 2000, rising from about $50 billion to $150 billion. However, during there is predicted to be a far more dramatic increase in e-business revenue over the next three years. It is thought that by 2003 revenue from e-business will have reached over $800 billion worldwide.U5a P80 A motivation survey Ex 3: Sample answer: (116words) FindingsA number of employees clearly suffer from a lack of motivation as a result of dissatisfaction in one or more areas of their work. The key findings are outlined below:●Staff feel undervalued by the company, both on a financial and a personal level. Itis generally felt that the company’s competitors offer higher levels of remuneration. The perception that the managers are unappreciative of staff efforts is particularly noticeable in the Sales Department.●Certain employees feel under-challenged. The company is clearly not exploitingits human resources.●There appears to be a breakdown of communication in the ProductionDepartment. The confusion and resultant ill-feeling towards managers has the potential to disrupt the production cycles.RecommendationsWe strongly recommend the following measures:●an evaluation of job profiles throughout the company to assess whether skillscould be utilised more efficiently● a review of the current salary structure involving the comparison with similarorganisationsIt is also essential to investigate and take action regarding the communication in the Production and Sales Department.U5b P84 The headhunting process Ex 4: Sample answer: (234words) Dear Mr JacobsI am writing to apply to the position of Sales Adviser for the North East Region which was advertised in Herald International yesterday.Although I am currently working in the Marketing Department of a large multinational, I would appreciate to work for a rapidly expanding young company such as yours.As you can see from my enclosed CV, I obtained an honours degree in Sales and Marketing from Nottingham University in 1994. I thoroughly enjoyed the six months I spent in working in Boots plc as pert of the course. During this time I gained invaluable insights into the nature of sales. After leaving university I initially spent time working for a small local firm before finding my current job and I feel that I am more suited to the dynamics and varied demands of a smaller firm.Not only has my experience familiarised me with the challenges faced by the industry today but, having been brought up in the north east, I know the region, its problems and its undoubted potential. As a result, I feel that I would be able to relate to your customers on both a professional and a personal level.I am available for interview from 15 September and would be pleased to discuss my CV in more detail then,I look forward to hearing from you.Yours sincerelyU6a P92 The EKIA way Ex 5: Sample answer: (226words) Limitless Horizons, our travel agency and advisory service specializing in adventure holidays in remote locations, was founded in 1989 by Rob Davies. We do not arrange accommodation in well-known resorts, thus encouraging travellers to discover the real country they are visiting. We constantly seek out new adventure holidays which allow travellers to mix with local people rather than retreat to the beach or their hotel.Although all our advice is impartial, it is influenced by certain core values:●Respect for local values and practices●Respect for individual needs and independence●Believe in the need to limit the environmental impact of our activities.We believe that as privileged visitors to sometimes fragile environments, we should take nothing but photographs and leave nothing but footprints.Wherever possible, we encourage the use of small independent companies. We also insist on local guides and seek to house travellers in modest accommodation. Our clients can look forward to living the local culture and eating the local suicine; Limitless Horizons rejects the concept of Coca-Cola trek.Our representatives are constantly travelling in order to update and check our information. These trips are funded solely by Limitless Horizons. We pay our way, accepting no hand-outs or free-flights, thus ensuring the only factors influencing our advice to you are your needs and those of the area you wish to visit.U6bP96 Building international teams Ex2: Sample answer: (230words)Dear JacekFurther to our conversation of 11 November, I writing to confirm your visit. Since this will be your first trip to the United Kingdom, I include some information about the way we operate.The first meeting is scheduled for 11.15am and you should be ready to start promptly. Some people say that the British have a rather relaxed attitude to time and that starting 15 minutes late is normal. However, Jim Walsh, the Head of Sales, is extremely keen on punctuality, so do not be tempted to take any risks.One difference between this office and yours that you may notice is the apparent lack of formality between colleagues here. In British it is usual to use a person’s first nameonce you have been introduced and you will be invited to do so. Also, please do not feel offended if our staff here do not use your professional title; only the medical doctors are given the title ‘Doctor’ here. As I said, especially between colleagues, it is common simply to use a person’s first name.A number of our managers are women and you should be aware that they are treated in exactly the same way as their male counterparts.If you have any further questions, please do not hesitate to contact me on 020 779 2603.I look forward to seeing you on 8 December.Yours sincerelyU8a P118 Promoting a brand Ex 4: Sample answer: (249words) IntroductionThis proposal sets out to examine options for the successful globalisation of our ‘Borders’ brand. The initial marker under consideration is Continental Europe. For the purposes of this proposal, we will be considering three aspect of the brand, namely our logo, the ‘Borders’concept and finally, the product itself, ‘Borders’wellington boots.FindingsThe following findings summarise our key findings.●It was found that our existing logo, a pair of wellington boots encircled by theword ‘Borders’, is visual enough to be used in markets where English is not widely spoken.●Attitudes to outerwear differ throughout Europe and our boots are likely to appealto different market sectors in different areas. This has serious implications for the benefits we wish to publicise. Although Danish farmers would be willing to purchase such a high quality product, farmers in some countries are unlikely to choose a British brand over a domestic product. However, the very Britishness of the product would appeal to the style-conscious elements of the French and Italian markets, summoning up images of the English upper classes and country houses.●Our current product is multi-purpose and as such would not need adapting to suitdifferent sectors of the European market.ConclusionsIt was agreed that although the present logo and product are suitable for globalisation as they stand, we propose that the ‘Borders’ concept be adapted for different markets. RecommendationsWe recommend that further studies be carried out into the marketing strategies best suited to different European regions.U8b P122 Supplier relationships Ex 3: Sample answer: (246words) IntroductionThe aim of the report is to recommend a supplier for our new range of leisurewear. A committee from the Purchasing Department was presented with a shortlist of five potential suppliers to select from. The criteria considered was price, quality, delivery and flexibility.FindingsIt was found that, taking the companies’ overall ratings into consideration, there was negligible difference between suppliers. Consequently, the committee decided to narrow its focus to the area considered to be of major importance for QuayWest’s image, namely quality and price.Consort Trading Despite offering the best deal financially, the company isunable to guarantee garments compliant with EUstandards.Samokovska Although it produces goods of an extremely high qualityfor exclusive markets, this supplier charge high prices,part of which would necessarily be passed on tocustomers.Namlong Sportswear The poor standards of craftsmanship make it difficult tojustify paying the prices quoted.Shiva Trading Sample items from this supplier show an acceptablequality level. Furthermore, the deals currently on offermake it an attractive option.Hai Xin Group There is some doubt as to whether garments produced bythis company would meet EU standards. In view of this,the prices appear unreasonably high.ConclusionsIt was felt to be unwise to risk compromising the company’s image by using suppliers of low quality goods. Similarly, using an expensive supplier could affect QuayWest’s reputation for value for money.RecommendationsConsequently, it is suggested that QuayWest negotiates a contract with Shiva Trading. Exam Focus P66 suggested answer: (124words)Although sales at both ASEF Chemicals and Chemicon Ltd experienced a number of fluctuations over the period 1995-1999, turnover at both companies showed a general upword trend.At the beginning of the period ASEF sales stood at just over $30m. They experienced a fall the following year, before picking up again in 1997 and reaching a peak of $60m in 1998. Sales fell again slightly the following year but remained higher than their 1997 level. Chemicon sales exceeded those of ASEF in 1995 ($42m compared to $31m). Despite experiencing a fall in 1997, the overall trend was a slight rise over the four year period. Both companies ended 1999 with turnover of around $50m with Chemicon outselling ASEF for the first time since 1996.P68 Sample answer: (243words)IntroductionThis report sets out to examine how the company should re-invest this year’s profits. The areas under consideration are the purchase of new computers, the provision of language training courses and the payment of special bonuses.Areas under consideration●New computersThe majority of company computers are quite new and fast enough to handle the work done on them. Consequently, new computers would not be recommended.●Language training coursesThe company aims to increase exports, particularly in Spain and France.Therefore, Language training courses would be an excellent idea for those employees who deal with business partners and customers overseas. In addition,training courses would increase motivation: staff would enjoy the lessons and perceive that the company in investing in them. Therefore, language training would be an option.Special bonus paymentsAlthough special bonus payments would have a beneficial impact on motivation, they would have no direct effect on the company’s operations. There are also potential problems concerning the selection of staff eligible for the payments and the setting of a precedent for future payments. Therefore, bonus payments would not be advisable.RecommendationsIt is felt that the best solution for the company and staff would be to invest in language training. It is suggested that the company should organise course in French and Spanish. Those employees who have contact with partners and customers should be assured of places but other invested members of staff should also be allowed to attend.P69 Sample answer: (250words)Dear RecardoFurther to our conversation of 30 March, I am writing to outline the proposed programme for your visit to our offices (12-15 April).On Thursday morning I will be at the airport to meet your flight and, assuming there are no delays, I will take you straight to your hotel so that you can check in and freshen up. As Mr Wilkins wishes to see you before the meeting, a business lunch has been arranged. We will then travel to the company in time for the meeting, scheduled to run from 14.30 to 18.00. After such a long day I suggest dinner at your hotel.Friday’s meeting is due to start at 09.30. A taxi has been arranged to pick you up at the hotel at 08.50. Since the meeting lasts all day, the company will provide a working lunch. After work you will have a chance to return to your hotel before dinner at The Riverside Lodge at 20.00.Your name has been entered for the Golf Tournament (08.30 on Saturday morning). Mr Wilkins will collect you from your hotel at 08.00. After the competition there is a formal dinner with a distinguished speaker at 19.30.I look forward to meeting you on the 12th. In the meantime, please do not hesitate to contact me on 020 755 9800.Yours sincerely。

BEC高级真题作文范文

BEC高级真题作文范文

高级作文范文TEST 1Question 2 Report 工作部门工作总结A reasonable achievement of the task. There is an adequate range of structure and vocabulary and reasonable control, although occasional awkwardness may cause some confusion. Organisation is satisfactory while cohesion is good.All content points are included. This is an ambitious attempt at the task with evidence of a range of lexis and structure, but a number of basic errors make it a Band 3.Question 4 proposal 网站改造建议A good realization of the task. Effectively organised with a good range of structure and a wide range of vocabulary. There is a fairly natural use of language, with a number of non-impeding errors.TEST 2Question 2This is a good realisation of the task and all major content points are included. It is well organised and the language is clear with a very good range of lexis. However, there is the occasional lapse, for example with articles.Question 3This is good realization of the task set, with all major content points included. It shows a natural use of language, although there is occasional awkwardness and the opening and closing formulae are not used correctly. There are some very good examples of idiomatic expressions used appropriately.Question 4 proposal: 公司部门整改建议This is a very good realization of the task set. It is cohesive and well organised. On the whole, the language is natural and convincing with occasional non-impeding error. It has a positive effect on the target reader.TEST 3 Question 2 report: 参加活动反馈Question 3 letter 服务投诉信A good realisation of the task set. All content points are included. There is natural use of language and it is effectively organised with an appropriate format. Question 4 proposal 活动方案建议TEST 4WRITINGQuestion 2 Reprot 阶段工作总结A good realisation of the task, with a fairly natural use of language, despite some occasional stylistic errors and inconsistent register. Well organised with a good range of structure and vocabulary.Question 3 letter 投诉A good attempt at the task set, with controlled use of language. The writer uses a consistently firm tone, which is not necessarily inappropriate for a letter of complaint. There are, however, occasional spelling errors.Question 4 proposal: 制作宣传手册建议A good realisation of the task set, with a natural use of language and only occasional errors. The writer uses a good range of vocabulary and the piece is well organised.TEST 5Question 2 市场调查报告This is a generally well-organised answer with good use of cohesive devices. The candidate uses an adequate range of structure and vocabulary with a number of minor, mainly non-impeding, errors.Question 3 letter 投诉This is an ambitious attempt at the task, showing fairly natural use of language, despite a number of non-impeding errors. It is well organized and cohesive. Question 4。

商务英语考试BEC高级写作范文两篇

商务英语考试BEC高级写作范文两篇

商务英语考试BEC高级写作范文两篇第一篇FindingsThe following findings summarise our key findings.It was found that our existing logo, a pair of wellington boots encircled by the word ˉBorders, is visual enough to be used in markets where English is not widely spoken.Attitudes to outerwear differ throughout Europe and our boots are likely to appeal to different market sectors in different areas. This has serious implications for the benefits we wish to publicise. Although Danish farmers would be willing to purchase such a high quality product, farmers in some countries are unlikely to choose a British brand over a domestic product. However, the very Britishness of the product would appeal to the style-conscious elements of the French and Italian markets, summoning up images of the English upper classes and country houses.Our current product is multi-purpose and as such would not need adapting to suit different sectors of the European market.第二篇Although sales at both ASEF Chemicals and Chemicon Ltd experienced a number of fluctuations over the period 1995-1999, turnover at both companies showed a general upword trend.At the beginning of the period ASEF sales stood at just over$30m. They experienced a fall the following year, before picking up again in 1997 and reaching a peak of $60m in 1998. Sales fell again slightly the following year but remained higher than their 1997 level. Chemicon sales exceeded those of ASEF in 1995 ($42m compared to $31m). Despite experiencing a fall in 1997, the overall trend was a slight rise over the four year period. Both companies ended 1999 with turnover of around $50m with Chemicon outselling ASEF for the first time since 1996.。

商务英语BEC高级写作范文汇总

商务英语BEC高级写作范文汇总

商务英语BEC高级写作范文汇总3. The company can accept no responsibility for holding any information in confidence.4. The company shall pay compensation only in the event it,a)accepts the idea,b)has received the idea only from the submittor,and c)reaches agreement with the submittor as to terms and conditions.If these terms are acceptable to you,please sign where indicated below and return together with your idea or proposal.Very truly,The foregoing terms and conditions are understood and acknowledged._______________________________ SubmittorDearWe are sorry to hear that you have been experiencing problems with your new [name of product].While we do ask that our customers contact their dealer in the event of a problem,we recognize that,in your case,it his would be impossible. Therefore,if you will carefully package the unit in itsoriginal carton and send it to us,our "doctors" will put it through a thorough examination to determine the source of the problem.If the problem turns out to be a minor adjustment,we shall make the repair and be sure to return the [product] to you within thirty days. If our determination is that the unit is defective,we will send you an immediate replacement.Again,I am sorry that you experienced this difficulty and wish to thank you for your patience and for purchasing our [product].GUARANTEEFOR VALUE RECEIVED,the undersigned hereby guarantee absolutely and unconditionally prompt payment of the within Note and agree to pay all cost of collection,legal expenses and attorneys' fees,incurred or paid by the holder of the within Note in the collection and/or enforcement of said Note and the enforcement of this Guaranty.No renewal or extension of said Note,no release or surrender of any security for said Note or this Guaranty,no release of any person primarily or secondarily liable on said Note (including any maker,endorser or guarantor),no delay in the enforcement of payment of said Note or this Guaranty and no delay or omission in exercising anyright or power under said Note on this Guaranty shall affect the liability of any of the undersinged hereunder. The undersigned expressly waives presentment,protest,demand,notice of dishonor or default,notice of acceptance of this Guaranty and notice of any kind with respect to said Note or this Guaranty or the performance of the obligation under said Note or Guaranty.________________________(SEAL)________________________(SEAL)DearI have written to you several times over the past three months requesting an explanation on why you have failed to bring your account with us current.By ignoring these requests,you are damaging the excellent credit record you had previously maintained with our company. In addition,you are incurring additional expense to yourself and to us.Unless I hear from you within ten days,I will have no other choice but to turn your account over for collection. I am sorry that we must take such drastic action but I am afraid you leave us no alternative. You canAccordingly,we shall turn this account over for collection within the next ten days unless payment,or an acceptable proposal for payment is obtained.Enforced collection on this obligation may result in additional legal or court costs to you and may impair your credit rating.Very truly。

bec高级写作范文

bec高级写作范文

bec高级写作范文BEC高级写作范文。

In today's highly competitive business environment, effective writing skills have become increasingly important for professionals at all levels. The ability to communicate clearly and persuasively through the written word can make a significant difference in one's career success. This is especially true for those who are preparing to take the Business English Certificate (BEC) exam at the advanced level. In this article, we will examine a sample of advanced-level writing and analyze its key features.The following is an example of a well-written business report:Title: Analysis of Market Trends in the Tech Industry。

Introduction。

The purpose of this report is to provide an in-depth analysis of current market trends in the technology industry. The report will focus on key developments in the past year and their potential impact on future business strategies.Market Overview。

BEC商务英语高级写作范文

BEC商务英语高级写作范文

XX年BEC商务英语高级写作范文Dear Mr JacobsI am writing to apply to the position of Sales Adviser for the North East Region which was advertised in Herald International yesterday.Although I am currently working in the Marketing Department of a large multinational, I would appreciate to work for a rapidly expanding young pany such as yours.As you can see from my enclosed CV, I obtained an honours degree in Sales and Marketing from Nottingham University in 1994. I thoroughly enjoyed the six months I spent in working in Boots plc as pert of the course. During this time I gained invaluable insights into the nature of sales. After leaving university I initially spent time working for a small local firm before finding my current job and I feel that I am more suited to the dynamics and varied demands of a smaller firm.Not only has my experience familiarised me with the challenges faced by the industry today but, having been brought up in the north east, I know the region, its problems and its undoubted potential. As a result, I feel that I would be able to relate to your customers on both a professional and a personal level.I am available for interview from 15 September and would be pleased to discuss my CV in more detail then,I look forward to hearing from you. Yours sincerelyXXX。

BEC高级写作范文汇总

BEC高级写作范文汇总

BEC高级写作范文汇总BEC高级写作范文(1)DearWe have received your letter acknowledging receipt of the items wemailed to you and noticing us to cancel shipment of your order for thoseitems which are back ordered.We will be issuing you a refund as soon as we have completed thenecessary paperwork for your account.We would like to take this opportunity to thank you for shoppingthrough [name] Our new [specify] catalog should be arriving at yourhome shortly,and I believe you will be pleased by some of the beautifulchoices our buyers have made this season.Thank you for your patience and understanding and for providing us with the opportunity to be of service to you.BEC高级写作范文(2)DearThank you for your order. At this time we cannot fill your order due to an unexpected shipment delay from our overseas suppliers.We will hold your order for arrival of the merchandise,and ship shortly thereafter. Unfortunately,we cannot provide you with a specific shipping date at this time.Thank you for your anticipated patience in this matter.DearThank you for your kind letter regarding your exceptional treatment by one of our employees. A copy of your letter has been forwarded to the personnel department and will be included in the employee's file.So seldom is it that a customer takes the time to write a letter of appreciation,that I feel moved to reward your initiative.Please accept the enclosed certificate,which,when presented,willentitle the bearer to a ten percent discount on the merchandise beingpurchased at that time.This is but a small token of our appreciation of customers such as you,upon whose satisfaction we have been allowed to grow and prosper in thishighly competitive marketplace.Again,on behalf of our entire organization,a heart-felt thank you.BEC高级写作范文(3)DearThis letter will confirm [individual's] telephone conversation with you today concerning an increase in our billing rate to [amount] per hour,effective [date] It is necessary that we request this increase due to a rise in the cost of conducting our business. We are faced with an increase in payroll taxes and insurance,along with an increase in our overhead costs. In addition to the above,we also seek a modest profit.Attached are copies of our service agreement and we request that you sign one copy and return it to us indicating your approval of this new rate.BEC高级写作范文(4)FINAL NOTICE BEFORE LEGAL ACTIONDate:_To:_ [Customer]We have repeatedly requested payment of $_,on your overdue account. Our demands for payment have been ignored.Accordingly,we shall turn this account over for collection within the next ten days unless payment,or an acceptable proposal for payment isobtained.Enforced collection on this obligation may result in additional legal or court costs to you and may impair your creditrating.。

商务英语BEC高级写作范文

商务英语BEC高级写作范文

商务英语BEC高级写作范文汇总DearYour counter proposal on the above referenced project has been reviewed and is acceptable in its entirety.We are enclosing an executed copy of the agreement along with two copies for your files.We are enthusiastically looking forward to this project and are pleased about having the opportunity to work together.ACKNOWLEDGEMENT AND ACCEPTANCE OF ORDERDate:_To:_ [Customer]We are in receipt of your order as contained in the attached purchase order form. We confirm acceptance on said order subject only to the following exceptions:[Describe]_On exceptions noted,we shall assume you agree to same unless objection is received within ten days of receipt of this notice. Thank you for your patronage.Very trulyWe appreciate your interest in submitting to us an idea or proposal relative to:_Our firm receives many ideas,suggestions and proposals,and has many of its own projects under development. Therefore,it is possible the idea or prooposal you plan to submit to us has been considered and/or may already be in the planning stages.Nevertheless,we would be pleased to accept your idea or proposal for review,provided it is accompanied by this acknowledgement letter signed by you.It is understood that:1. Samples or other submissions will be returned to the submittor only if return postage or freight is prepaid.2. The company accepts no resonsibility for casualty or loss to samples in our possession.3. The company can accept no responsibility for holding any information in confidence.4. The company shall pay compensation only in the event it,a)accepts the idea,b)has received the idea only from the submittor,and c)reaches agreement with the submittor as to terms and conditions.If these terms are acceptable to you,please sign where indicated below and return together with your idea or proposal.Very truly,The foregoing terms and conditions are understood and acknowledged._______________________________ SubmittorDearWe are sorry to hear that you have been experiencing problems with your new [name of product].While we do ask that our customers contact their dealer in the event of a problem,we recognize that,in your case,it his would beimpossible. Therefore,if you will carefully package the unit in its original carton and send it to us,our "doctors" will put it through a thorough examination to determine the source of the problem.If the problem turns out to be a minor adjustment,we shall make the repair and be sure to return the [product] to you within thirty days. If our。

bec书信的英语作文模板

bec书信的英语作文模板

bec书信的英语作文模板[Your Address][City, State, Zip Code][Date][Recipient's Name][Recipient's Address][City, State, Zip Code]Dear [Recipient's Name],。

I am writing this letter to express my sinceregratitude for the opportunity to study at your esteemed institution. I am thrilled to have been accepted into the Bachelor of Education program at [University Name] and I am eager to begin my academic journey with you.First and foremost, I would like to thank the admissions committee for considering my application. I am truly honored to have been selected among the manyqualified candidates. I assure you that I will make the most of this opportunity and strive for excellence in my studies.I am particularly drawn to [University Name] because of its outstanding reputation in the field of education. I have heard nothing but praise for the faculty and the quality of education that is offered here. I am confident that the knowledge and skills I will gain from this program will prepare me to become an effective and compassionate educator.Moreover, I am excited about the prospect of being part of a diverse and vibrant community of learners. I believe that the exchange of ideas and perspectives is crucial in shaping a well-rounded educator. I am eager to engage in meaningful discussions and collaborate with my peers to enhance my understanding of the teaching profession.In addition, I am grateful for the financial aid package that has been offered to me. As a student with limited financial resources, this support is invaluable to me. I am committed to making the most of this assistance and I am determined to excel in my studies.As I prepare to embark on this new chapter in my life, I am filled with a sense of purpose and enthusiasm. I am eager to learn, grow, and contribute to the field of education in meaningful ways. I am confident that [University Name] will provide me with the knowledge, skills, and experiences that will shape me into a competent and compassionate educator.In closing, I would like to once again express my heartfelt gratitude for this opportunity. I am committed to making the most of this experience and I am eager to begin my journey at [University Name]. I look forward to the challenges and opportunities that lie ahead and I am confident that I will emerge as a capable and dedicated educator.Thank you for your time and consideration. Sincerely,。

bec作文高级模板

bec作文高级模板

bec作文高级模板BEC Writing Advanced Template。

The Business English Certificate (BEC) exam is designed to assess the English language skills of individuals who are working or seeking employment in an international business environment. The writing section of the BEC exam requires candidates to demonstrate their ability to communicate effectively in a business context. In this article, we will discuss an advanced template for writing the BEC exam, focusing on the format, structure, and language features that are essential for achieving a high score.Introduction。

The introduction is the opening paragraph of the writing task, and it should provide a clear and concise overview of the topic. In the case of a BEC writing task, the introduction should briefly introduce the topic and provide some background information. It should also clearly state the purpose of the writing and outline the main points that will be discussed in the body of the text.Body。

商务英语BEC高级写作范文

商务英语BEC高级写作范文

商务英语BEC高级写作范文汇总DearYour counter proposal on the above referenced project has been reviewed and is acceptable in its entirety.We are enclosing an executed copy of the agreement along with two copies for your files.We are enthusiastically looking forward to this project and are pleased about having the opportunity to work together.ACKNOWLEDGEMENT AND ACCEPTANCE OF ORDERDate:_To:_ [Customer]We are in receipt of your order as contained in the attached purchase order form. We confirm acceptance on said order subject only to the following exceptions:[Describe]_On exceptions noted,we shall assume you agree to same unless objection is received within ten days of receipt of this notice. Thank you for your patronage.Very truly3. The company can accept no responsibility for holding any information in confidence.4. The company shall pay compensation only in the event it,a)accepts the idea,b)has received the idea only from the submittor,and c)reaches agreement with the submittor as to terms and conditions.If these terms are acceptable to you,please sign where indicated below and return together with your idea or proposal.Very truly,The foregoing terms and conditions are understood and acknowledged._______________________________ SubmittorDearWe are sorry to hear that you have been experiencing problems with your new [name of product].While we do ask that our customers contact their dealer in the event of a problem,we recognize that,in your case,it his would be impossible. Therefore,if you will carefully package the unit in itsWe have repeatedly requested payment of $_,on your overdue account. Our demands for payment have been ignored.Accordingly,we shall turn this account over for collection within the next ten days unless payment,or an acceptable proposal for payment is obtained.Enforced collection on this obligation may result in additional legal or court costs to you and may impair your credit rating.Very truly。

商务英语(BEC)高级课本范文(10)

商务英语(BEC)高级课本范文(10)

商务英语(BEC)高级课本范文(10)Building international teams Ex2: Sample answer: (230words)Dear JacekFurther to our conversation of 11 November, I writing to confirm your visit. Since this will be your first trip to the United Kingdom, I include some information about the way we operate.The first meeting is scheduled for 11.15am and you should be ready to start promptly. Some people say that the British have a rather relaxed attitude to time and that starting 15 minutes late is normal. However, Jim Walsh, the Head of Sales, is extremely keen on punctuality, so do not be tempted to take any risks.One difference between this office and yours that you may notice is the apparent lack of formality between colleagues here. In British it is usual to use a person’s first name once you have been introduced and you will be invited to do so. Also, please do not feel offended if our staff here do not use your professional title; only the medical doctors are given the title ‘Doctor’ here. As I said, especially between colleagues, it is common simply to use a person’s first name.A number of our managers are women and you should be aware that they are treated in exactly the same way as their male counterparts.If you have any further questions, please do not hesitate to contact me on 020 779 2603.I look forward to seeing you on 8 December.Yours sincerely(!)【。

商务英语BEC高级写作范文

商务英语BEC高级写作范文

商务英语BEC高级写作范文汇总DearYour counter proposal on the above referenced project has been reviewed and is acceptable in its entirety.We are enclosing an executed copy of the agreement along with two copies for your files.We are enthusiastically looking forward to this project and are pleased about having the opportunity to work together.ACKNOWLEDGEMENT AND ACCEPTANCE OF ORDERDate:_To:_ [Customer]We are in receipt of your order as contained in the attached purchase order form. We confirm acceptance on said order subject only to the following exceptions:[Describe]_On exceptions noted,we shall assume you agree to same unless objection is received within ten days of receipt of this notice. Thank you for your patronage.Very trulyWe appreciate your interest in submitting to us an idea or proposal relative to:_Our firm receives many ideas,suggestions and proposals,and has many of its own projects under development. Therefore,it is possible the idea or prooposal you plan to submit to us has been considered and/or may already be in the planning stages.Nevertheless,we would be pleased to accept your idea or proposal for review,provided it is accompanied by this acknowledgement letter signed by you.It is understood that:1. Samples or other submissions will be returned to the submittor only if return postage or freight is prepaid.2. The company accepts no resonsibility for casualty or loss to samples in our possession.3. The company can accept no responsibility for holding any information in confidence.4. The company shall pay compensation only in the event it,a)accepts the idea,b)has received the idea only from the submittor,and c)reaches agreement with the submittor as to terms and conditions.If these terms are acceptable to you,please sign where indicated below and return together with your idea or proposal.Very truly,The foregoing terms and conditions are understood and acknowledged._______________________________ SubmittorDearWe are sorry to hear that you have been experiencing problems with your new [name of product].While we do ask that our customers contact their dealer in the event of a problem,we recognize that,in your case,it his would beimpossible. Therefore,if you will carefully package the unit in its original carton and send it to us,our "doctors" will put it through a thorough examination to determine the source of the problem.If the problem turns out to be a minor adjustment,we shall make the repair and be sure to return the [product] to you within thirty days. If our。

BEC-高级写作范本

BEC-高级写作范本

BEC写作资料(一)Suggested answer: (135words,excluding salutation and closing)Dear Ms GoddardWith reference to your letter of November 3, I am writing to thank you for your kind invitation.I would be very pleased to accept your invitation to visit Oxford and see Trackplus’s production facilities. I would also be interested in meeting your colleagues at Head Office, the design team in particular. I should also be delighted to accept your offer of arranging for me to see a play in the West End.Unfortunatele, due to a business trip abroad, I am unable to come to England at the end of November as your suggested. However, as I feel it is important that we meet before Chrismas I would be grateful if you could tell me if the second week of December would be suitable for you?I look forward to hearing from you again.Yours sincerelyPaolo FelliniSuggested answer: (132words)Dear Mr DowneI am pleased to be able to invite you to the launch of English Tomorrow, the exciting new multi-level CD-ROM program for business English learners. English Tomorrow is published by Talk International in cooperation with Bookers Publishers.The official launch will take place at 3pm on 25th July at The Royal Bell Hotel, South Hartford, Somerset.During the afternoon there will be an opportunity for you to try out the material, Moreover, the desighners-Mark Brightman and Sally Waters, and representatives of Bookers Publishers will be present to answer any questions you may have.I do hope your schedule will allow you to accept our invitation. I would be grateful if you could confirm your attendance by 20 June at the latest and look forward to hearing from you.Yours sincerelyRuth WilliamsPR ManagerSuggested answer (134 words)A comparison of ERS and Worldwide RelocationIntroductionThe aim of this report is to assess which of the two companies, ERS or Worldwide Relocation, would be the most suitable for the relocation of Fenway employees and their families form Seattle to Dubin.FindingsBoth ERS and Worldwide Relocation offer an accommodation and school search services. Both companies can organize visas and work premise. In addition to these basic services, ERS also offers removal and shipping assistance whereas Worldwide Relocation offers an integration programme and assistance with partner employment. The latter is a key requirement for Fenway.ConclusionIt was concluded that both companies go some way to fulfilling Fenway’s needs, but neither meets all its needs.RecommendationWe would recommend that Worldwide Relocation be chosen to facilitate the relocation process as its services match Fenway’s requirements more closely than ERS’ do.Suggested answer: (125 words)4place Jean MoulinDear Mr SlaterI am writing to say that, after having visited the site, my company is very interested in renting the office premises at 4 place Jean Moulin. However, I would be very greatful if you could give me some further information. Firstly, would it be possible for you to tell me which companies share the site?Could you also tell me how many floors there are in the building in total? We are only interested in renting a single floor of the building, Would this be possible?You say the property is near two metro stations. Please can you tell me which they are? I would also like to know where the additional surface car-park is exactly.I look forward to hearing from you soon.Yours sincerelySuggested answer: (130words excluding headings)Ramsden Breweriess and Bute Chemicals: Investment Potential IntroductionThis report aims to assess which company, either Ramsden Breweries or Bute Chemcals, this company should invest in.RamsdenThe company had mixed results last year, although turnover increased by approximately 25%, inefficies and expected grownth in the drinks industry suggests opportunities for increased profits.ButeResults were disappointing, with turnover and profit both falling slightly. Nevertheless, the company managed to increase its dividend to shareholders. The rumored merger seems likely to push up the share price considerably.ConclusionDespite the merger rumors, any investment in Bute Chemicals would involve a risk.Ramsden, on the other hand, despite its present ineffciency, is still profitable and has definite potential for further growth. RecommendationWe would recommend investment in Ramsden Breweries.。

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Unit1a P8 Report writing Ex 4: Sample answer: (235words) Reassessment of job satisfaction: Sue Pearson(PR Dept.)IntroductionThis report sets out to use Workset colours to assess the accuracy of my job description as PR officer and to suggest a number of changes.FindingsIt is clear that there is a difference between the way the company views the job and the reality as I perceive it. Firstly, a number of areas which demand a significant proportion of my time are not mentioned in the official job brief. The segment on the pie chart which provides most cause for concern is the pink sector; this relates to my attendance at a number of meetings which I can contribute little. Another significant area is the grey segment; this refers to the unscheduled time I spend sorting out computer problems. I feel these activities are hampering my core work. As can be seen from the pie charts, the time I spend actively working to meet the goals agreed with my line manager is less than envisaged.ConclusionsThe above discrepancies clearly indicate that my current job brief is inaccurate. RecommendationsI would recommend that my official job brief should be updated using the Workset colours. It would also be valuable to consider the proportion of non-core colours in the pie chart and to investigate whether work in these areas could be carried out by someone else more suited to these tasks.Unit1b P12 Flexible working Ex 5: Sample answer: (250words) Resource Planning Manager: Assessment of Suitability for Home-based WorkingIntroductionThe purpose of this report is to assess the suitability of my position as Resource Planning Manager for home-based working.FindingsMy working pattern and that of my colleagues varies from week to week. During certain periods a large proportion of my time is spent doing fieldwork. This is followed by office-based collating and recording the data collected. Once the resultshave been recorded, I proof-read the colour copies of all reports and maps.As regards communication with colleagues, department meetings are held once a fortnight. At other times, the individual members of the team communicate either face-to-face or by phone, depending on their location. Apart from official meetings, the same results can be achieved whether I am in the office or working elsewhere.ConclusionIt is clearly that I could be able to undertake the duties while working from home for a large proportion of my time. Clearly, some days would be spent in the office for face-to-face communication with colleagues. It would also be necessary to use the technical facilities at times. However, in order to be able to work effectively from home, I would need to be provided with a networked computer and printer.RecommendationsI would suggest that I should be given the necessary equipment to work partially from home for a trial period. After this time, further consultation should take place in order to reassess the situation.U2a P20 Describing graphs Ex 4: Sample answer: (132words) The share price of IBM and AOL showed a upward trend from June until the end of 1998.However, while AOL shares then continued to rise steadily over the next three months, the price of IBM shares fell slightly. By March 1999 both shares were worth about $100.AOL shares then shot up, almost doubling in value within four weeks. They reached a high of $180 in mid-April before collapsing to just over $100 per share at the beginning of May. There was a slight recovery during that month however, despite this by June 1999 the price of AOL shares was once again about $100. In contrast, despite minor fluctuations, IBM shares made a steady recovery over the three month period, finishing at just over $100, almost equal to AOL.U3a P34 Replying to an enquiry Ex 7: Sample answer: (219words) Dear Mr ZampieriWith reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.Our aim is always to provide our clients with the best combination of food, entertainment and location. By choosing A Cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A Cut Above include corporate functions such as conversations and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experience to meet your needs. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head varies with the choice of menu.To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 01623 713698.A Cut Above looks forward to hearing from you.Yours sincerelySinead WelshU3bP38 Business practices in China Ex 3: Sample answer: (244words) Dear ChenI was very pleased to receive your letter. As requested, I enclose some advice about visiting Milan.There are lots of good hotels near the Fiera and I recommend the Hotel Wagner; it is about a ten-minute walk from the trade fair and also has the metro and train connections. The public transport system here is quite reliable and I do not think you need to hire a car; the traffic in Milan can be a bit chaotic.Finding somewhere to eat in the evening should be easy. There are plenty of restaurants and pizzerias near the hotel. My favourite is Nove Cento, which serves excellent seafood pasta.It is difficult to know what to recommend for sightseeing as the city has so much to offer. If you are interested in art, then the world famous ‘Last Supper’ by Leonardo da Vinci is a short train ride from the hotel or you could visit the Brera art gallery. Thereis also the Duomo, Milan’s huge gothic cathedral. If you are interested in football, there should be midweek match featuring either AC or Inter Milan. Alternatively, you could visit the fashion area around via Montenapoleone.Thank you for inviting me for a meal one evening during you stay. I would be very happy to accept.I look forward to hearing from you nearer the time. We can then make the arrangements for where and when we are going to meet.Best regardsMaurizioU4b P50 Ex 3 Suggested answer: (127words)The last years of twentieth century saw the Internet being used by more and more companies as a business tool. In 1997 e-commerce was very limited earning a revenue of less than $25 billion. However, since then, there has been a steady growth worldwide. This trend looks set to continue into the next century with revenue from e-commerce rising to reach almost $200 billion by 2003.Like e-commerce, e-business has shown steady growth with revenue tripling in the period 1997 to 2000, rising from about $50 billion to $150 billion. However, during there is predicted to be a far more dramatic increase in e-business revenue over the next three years. It is thought that by 2003 revenue from e-business will have reached over $800 billion worldwide.U5a P80 A motivation survey Ex 3: Sample answer: (116words) FindingsA number of employees clearly suffer from a lack of motivation as a result of dissatisfaction in one or more areas of their work. The key findings are outlined below:●Staff feel undervalued by the company, both on a financial and a personal level. Itis generally felt that the company’s competitors offer higher levels of remuneration. The perception that the managers are unappreciative of staff efforts is particularly noticeable in the Sales Department.●Certain employees feel under-challenged. The company is clearly not exploitingits human resources.●There appears to be a breakdown of communication in the ProductionDepartment. The confusion and resultant ill-feeling towards managers has the potential to disrupt the production cycles.RecommendationsWe strongly recommend the following measures:●an evaluation of job profiles throughout the company to assess whether skillscould be utilised more efficiently● a review of the current salary structure involving the comparison with similarorganisationsIt is also essential to investigate and take action regarding the communication in the Production and Sales Department.U5b P84 The headhunting process Ex 4: Sample answer: (234words) Dear Mr JacobsI am writing to apply to the position of Sales Adviser for the North East Region which was advertised in Herald International yesterday.Although I am currently working in the Marketing Department of a large multinational, I would appreciate to work for a rapidly expanding young company such as yours.As you can see from my enclosed CV, I obtained an honours degree in Sales and Marketing from Nottingham University in 1994. I thoroughly enjoyed the six months I spent in working in Boots plc as pert of the course. During this time I gained invaluable insights into the nature of sales. After leaving university I initially spent time working for a small local firm before finding my current job and I feel that I am more suited to the dynamics and varied demands of a smaller firm.Not only has my experience familiarised me with the challenges faced by the industry today but, having been brought up in the north east, I know the region, its problems and its undoubted potential. As a result, I feel that I would be able to relate to your customers on both a professional and a personal level.I am available for interview from 15 September and would be pleased to discuss my CV in more detail then,I look forward to hearing from you.Yours sincerelyU6a P92 The EKIA way Ex 5: Sample answer: (226words) Limitless Horizons, our travel agency and advisory service specializing in adventure holidays in remote locations, was founded in 1989 by Rob Davies. We do not arrange accommodation in well-known resorts, thus encouraging travellers to discover the real country they are visiting. We constantly seek out new adventure holidays which allow travellers to mix with local people rather than retreat to the beach or their hotel.Although all our advice is impartial, it is influenced by certain core values:●Respect for local values and practices●Respect for individual needs and independence●Believe in the need to limit the environmental impact of our activities.We believe that as privileged visitors to sometimes fragile environments, we should take nothing but photographs and leave nothing but footprints.Wherever possible, we encourage the use of small independent companies. We also insist on local guides and seek to house travellers in modest accommodation. Our clients can look forward to living the local culture and eating the local suicine; Limitless Horizons rejects the concept of Coca-Cola trek.Our representatives are constantly travelling in order to update and check our information. These trips are funded solely by Limitless Horizons. We pay our way, accepting no hand-outs or free-flights, thus ensuring the only factors influencing our advice to you are your needs and those of the area you wish to visit.U6bP96 Building international teams Ex2: Sample answer: (230words)Dear JacekFurther to our conversation of 11 November, I writing to confirm your visit. Since this will be your first trip to the United Kingdom, I include some information about the way we operate.The first meeting is scheduled for 11.15am and you should be ready to start promptly. Some people say that the British have a rather relaxed attitude to time and that starting 15 minutes late is normal. However, Jim Walsh, the Head of Sales, is extremely keen on punctuality, so do not be tempted to take any risks.One difference between this office and yours that you may notice is the apparent lack of formality between colleagues here. In British it is usual to use a person’s first nameonce you have been introduced and you will be invited to do so. Also, please do not feel offended if our staff here do not use your professional title; only the medical doctors are given the title ‘Doctor’ here. As I said, especially between colleagues, it is common simply to use a person’s first name.A number of our managers are women and you should be aware that they are treated in exactly the same way as their male counterparts.If you have any further questions, please do not hesitate to contact me on 020 779 2603.I look forward to seeing you on 8 December.Yours sincerelyU8a P118 Promoting a brand Ex 4: Sample answer: (249words) IntroductionThis proposal sets out to examine options for the successful globalisation of our ‘Borders’ brand. The initial marker under consideration is Continental Europe. For the purposes of this proposal, we will be considering three aspect of the brand, namely our logo, the ‘Borders’concept and finally, the product itself, ‘Borders’wellington boots.FindingsThe following findings summarise our key findings.●It was found that our existing logo, a pair of wellington boots encircled by theword ‘Borders’, is visual enough to be used in markets where English is not widely spoken.●Attitudes to outerwear differ throughout Europe and our boots are likely to appealto different market sectors in different areas. This has serious implications for the benefits we wish to publicise. Although Danish farmers would be willing to purchase such a high quality product, farmers in some countries are unlikely to choose a British brand over a domestic product. However, the very Britishness of the product would appeal to the style-conscious elements of the French and Italian markets, summoning up images of the English upper classes and country houses.●Our current product is multi-purpose and as such would not need adapting to suitdifferent sectors of the European market.ConclusionsIt was agreed that although the present logo and product are suitable for globalisation as they stand, we propose that the ‘Borders’ concept be adapted for different markets. RecommendationsWe recommend that further studies be carried out into the marketing strategies best suited to different European regions.U8b P122 Supplier relationships Ex 3: Sample answer: (246words) IntroductionThe aim of the report is to recommend a supplier for our new range of leisurewear. A committee from the Purchasing Department was presented with a shortlist of five potential suppliers to select from. The criteria considered was price, quality, delivery and flexibility.FindingsIt was found that, taking the companies’ overall ratings into consideration, there was negligible difference between suppliers. Consequently, the committee decided to narrow its focus to the area considered to be of major importance for QuayWest’s image, namely quality and price.Consort Trading Despite offering the best deal financially, the company isunable to guarantee garments compliant with EUstandards.Samokovska Although it produces goods of an extremely high qualityfor exclusive markets, this supplier charge high prices,part of which would necessarily be passed on tocustomers.Namlong Sportswear The poor standards of craftsmanship make it difficult tojustify paying the prices quoted.Shiva Trading Sample items from this supplier show an acceptablequality level. Furthermore, the deals currently on offermake it an attractive option.Hai Xin Group There is some doubt as to whether garments produced bythis company would meet EU standards. In view of this,the prices appear unreasonably high.ConclusionsIt was felt to be unwise to risk compromising the company’s image by using suppliers of low quality goods. Similarly, using an expensive supplier could affect QuayWest’s reputation for value for money.RecommendationsConsequently, it is suggested that QuayWest negotiates a contract with Shiva Trading. Exam Focus P66 suggested answer: (124words)Although sales at both ASEF Chemicals and Chemicon Ltd experienced a number of fluctuations over the period 1995-1999, turnover at both companies showed a general upword trend.At the beginning of the period ASEF sales stood at just over $30m. They experienced a fall the following year, before picking up again in 1997 and reaching a peak of $60m in 1998. Sales fell again slightly the following year but remained higher than their 1997 level. Chemicon sales exceeded those of ASEF in 1995 ($42m compared to $31m). Despite experiencing a fall in 1997, the overall trend was a slight rise over the four year period. Both companies ended 1999 with turnover of around $50m with Chemicon outselling ASEF for the first time since 1996.P68 Sample answer: (243words)IntroductionThis report sets out to examine how the company should re-invest this year’s profits. The areas under consideration are the purchase of new computers, the provision of language training courses and the payment of special bonuses.Areas under consideration●New computersThe majority of company computers are quite new and fast enough to handle the work done on them. Consequently, new computers would not be recommended.●Language training coursesThe company aims to increase exports, particularly in Spain and France.Therefore, Language training courses would be an excellent idea for those employees who deal with business partners and customers overseas. In addition,training courses would increase motivation: staff would enjoy the lessons and perceive that the company in investing in them. Therefore, language training would be an option.Special bonus paymentsAlthough special bonus payments would have a beneficial impact on motivation, they would have no direct effect on the company’s operations. There are also potential problems concerning the selection of staff eligible for the payments and the setting of a precedent for future payments. Therefore, bonus payments would not be advisable.RecommendationsIt is felt that the best solution for the company and staff would be to invest in language training. It is suggested that the company should organise course in French and Spanish. Those employees who have contact with partners and customers should be assured of places but other invested members of staff should also be allowed to attend.P69 Sample answer: (250words)Dear RecardoFurther to our conversation of 30 March, I am writing to outline the proposed programme for your visit to our offices (12-15 April).On Thursday morning I will be at the airport to meet your flight and, assuming there are no delays, I will take you straight to your hotel so that you can check in and freshen up. As Mr Wilkins wishes to see you before the meeting, a business lunch has been arranged. We will then travel to the company in time for the meeting, scheduled to run from 14.30 to 18.00. After such a long day I suggest dinner at your hotel.Friday’s meeting is due to start at 09.30. A taxi has been arranged to pick you up at the hotel at 08.50. Since the meeting lasts all day, the company will provide a working lunch. After work you will have a chance to return to your hotel before dinner at The Riverside Lodge at 20.00.Your name has been entered for the Golf Tournament (08.30 on Saturday morning). Mr Wilkins will collect you from your hotel at 08.00. After the competition there is a formal dinner with a distinguished speaker at 19.30.I look forward to meeting you on the 12th. In the meantime, please do not hesitate to contact me on 020 755 9800.Yours sincerely。

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