business english -unit3
新编剑桥商务英语-高级-U
灵活变通
谈判中要灵活变通，根据情况调整策 略，避免陷入僵局或做出不必要的让 步。
达成共识
谈判的最终目的是达成共识，因此要 始终关注双方的共同利益，寻求双赢 的解决方案。
Business email writing skills
明确目的
在写商务邮件时，首先要明确邮件的目的，确保 信息传递的准确性和有效性。
根据报告目的和受众需求，确定报告 内容和风格。
数据收集与分析
通过各种渠道收集相关数据，进行必 要的分析，为报告提供有力支撑。
Business report writing and reporting
• 撰写报告内容：按照报告结构，撰写引言、 主体、结论等部分，确保内容逻辑清晰、 条理分明。
Business report writing and reporting
Future learning plans and prospects
Continuous learning：Once students have completed this course, they can pursue further studies in business English or related fields, such as management or international business.
确定会议目的和议程
明确会议主题，制定详细的议程，确 保会议内容与目的相符合。
邀请与会人员
根据会议需求，邀请合适的参会人员 ，包括公司内部员工、客户、供应商 等。
Business Conference Organization and Participation
• 场地布置与设备检查：确保会议场地设施完备，如投影仪、 音响设备等，并进行必要的检查。
business english 初中阅读理解
business english 初中阅读理解商务英语初中阅读理解主要是指初中阶段学习商务英语时所涉及的阅读理解能力。
下面是一篇商务英语初中阅读理解的例子：Title: Business MeetingsBusiness meetings are an important part of the working world. They allow individuals to come together and discuss important matters related to their companies. In order for a meeting to be successful, careful planning and preparation are necessary. Before a meeting, it is important to set a clear agenda. The agenda should outline the topics that will be discussed during the meeting and provide a timeline for each topic. This helps to keep the meeting focused and on track.During the meeting, it is important to actively listen to others and contribute to the discussion. Taking notes can also be helpful to remember key points. It is important to be respectful and professional in all interactions during the meeting.After the meeting, it is important to follow up on any action items or decisions that were made. This may include sending out meeting minutes or assigning tasks to different team members. Following up ensures that the outcomes of the meeting are implemented effectively.In conclusion, business meetings require careful planning, active participation, and effective follow-up. By following these steps, meetings can be productive and contribute to the success of a company.Questions:1. What is the purpose of business meetings?2. What should be included in a meeting agenda?3. How should individuals behave during a meeting?4. Why is it important to follow up after a meeting?。
商务英语参考书籍
商务英语参考书籍以下是商务英语的参考书籍：1. 《商务英语实用教程》（A Course in Business English）：作者梁宏达，是一本常用的商务英语教材，涵盖了商务日常用语、商务信函写作、商务谈判技巧等内容。
2. 《商务英语口语从入门到精通》（Business English Spoken Master）：作者李川，通过对商务英语口语的分析和提炼，帮助学习者掌握商务英语对话的技巧和常用词汇。
3. 《商务英语应用技巧与策略》（Mastering Business English）：作者布莱尔·尼科尔森，深入介绍了商务英语的应用技巧和策略，包括跨文化交际、商务会议、商务演讲等方面。
4. 《商务英语写作与沟通技巧》（Business English Writing and Communication Skills）：作者伊莲·格什，重点介绍了商务英语写作的规范、技巧和沟通技巧，是一本很好的商务英语写作指南。
5. 《国际商务英语》（International Business English）：作者彼得·史特林，介绍了国际商务交流的要点、技巧和习惯用语，适合有一定商务英语基础的学习者。
6. 《商务英语口译实战》（Business English Interpretation Practice）：作者张红梅，通过大量商务英语口译练习，提高学习者的口译技巧和理解能力。
7. 《商务英语应用书信写作》（Business English Correspondence Writing）：作者拉里·布雷德利，主要介绍了商务英语书信的写作格式、常用表达和礼仪，适合需要提升商务英语书信写作能力的学习者。
以上是一些建议的商务英语参考书籍，希望对你有所帮助。
Dynamic Business English-(1-4)全英文
1. Company Description●Ace CorporationThis is Ace Corporation.It was established in 1920, more than 75 years ago.Ace manufactures sporting equipment such as tennis rackets, tennis balls and fishing rods. (Ace is a sporting goods manufacturer.)It’s a well-managed company, and its products are well made.Its head office is in New York. It also has an office in Los Angeles.(Its main office is in New York, and there is another office in L.A..)Ace has two factories.Its main factory is in Chicago. The other factory is in Miami.Its head office has 300 employees. The L.A. office employs around 50.(Its head office in New York employs 300 workers, and the L.A. office has a staff of around 50 employees.)5,000 people are employed in the Chicago factory, and another 1,150 work in the Miami factory. (5,000 people work in the Chicago factory.)Ace’s main customers are general consumers.Its products are also sold to schools and other organizations.In recent years the company has done well.Sales and profits have both increased.Its main competitors are foreign companies from Europe and Asia. Because of its high quality products however, Ace has been successful.●United IndustriesThis is United Industries, an American company.(United Industries is an American company.)Its main products are rocket engines, satellites and aircraft parts.(It manufactures advanced products such as rocket engines, satellites and aircraft parts.)United was established in 1960 by a small group of engineers.(A small group of engineers started the company in 1960.)At that time it made rocket engines for other companies.In 1965 it started to make aircraft parts, including small jet engines.Since then it has opened up new factories and offices in Europe and Asia. United’s head office and main factory is in Seattle where it employs more than 15,000 workers.(United is based in Seattle, Washington, where its main factory is located.)It also has offices in Europe, Asia and other locations around the world. There are three factories.The main one is in Seattle, another is in Montreal, and the third is in London. United employs between 20~25,000 people.(United is a large company, employing almost 25,000 people.)2,000 employees work in the London factory.In Montreal, the company has 5,000 employees, including part-time workers. The two factories outside the US employ a total of around 7,000 workers.In recent years the company has done well.Sales and profits have both increased.United sells its products to many different countries.Some people don’t like United because some of its products are used for military purposes.Unfortunately, these kings of products are used too often.2. Work Experience●Jean NielsenThis is Jean Nielsen.Jean graduated from Columbia University in 1981. She majored in economics. In 1983 she got a job with Federal Motors.(Two years later, in 1983, Jean was hired by Federal Motors.)Jean worked in Personnel at Federal Motors for 7 years, until 1990.She left Federal Motors in 1990 and got a job with IBX.(In 1990 she quit her job at Federal Motors and joined IBX.)Jean quit her job at Federal Motors because she wanted a more interesting job. She was also offered a higher salary.At IBX she was hired as a Personnel Manager in one of their factories.As Personnel Manager she has many responsibilities.Jean is in charge of interviewing and hiring new employees.She also manages the company’s employee training programs.In her job, she also needs good communication skills.Jean has excellent communication skills, so she has done very well at IBX. Jean has worked/been at IBX since 1990.Jean likes her job and is planning to stay at IBX for a long time.At beginning of 1990, Jean Nielsen was an assistant manager.When Jean left the company at the end of 1990, she was replaced by Steve Gomez.Steve’s old position was filled by Bill Lee.Bill Lee transferred into Personnel from Sales.●Tom JonesThis is Tom Jones.Tom is a graduate of Stanford University.He graduated in 1988 with a degree in mathematics.Tom got a job with Federal Motors right after graduation.(Tom was hired by Federal Motors right after graduating from Stanford.) Tom has worked in the R&D Department since he joined the company in 1988. (Since he joined company in 1988, Tom has worked in Research and Development.)Tom is responsible for designing new automobile components.(For the past few years, Tom has been designing auto components.)Tom enjoys his work and often works late at the office.He is hoping to be promoted in the next year or two.Tom has been with Federal Motors for more than 10 years.He has worked very hard, and he has an excellent work record.Tom is responsible to his boss, Jim Nielsen.Jim Nielsen has been Tom’s boss since 1990.Jim started working at Federal Motors 3 years before Tom joined the company.In the future, Tom Jones will probably be promoted.●Federal MotorsThere were many important changes at Federal Motors in 1990.In Personnel, Jean Nielsen was an assistant manager at the beginning of the year.At the end of the year, Jean left Federal Motors and joined IBX.Jean’s position was filled by Steve Gomez, who joined the company in 1987.In the Production Division, 1990 was not a good year.In the factory, the work force was cut by more than 10%.At the beginning of the year, there were 2,000 workers in the factory.At the end of the year, there were 1,750 workers in the factory.There were also some important changes in the Sales Department.Dave Jackson, the Sales Manager, was fired because of a drinking problem. He missed meetings and often came to work late.He was replaced by Sonia Scott, who joined the company from outside.Ed Smith was transferred to Sales from Engineering to assist Ms. Scott. There were also changes in the R&D department.Jim Nielsen was promoted to General Manager.3. Manufacturing and Trade●YR1 RobotThis is the YR1. The YR1 is an industrial robot.(This is the YR1, an industrial robot.)Industrial robots have many uses.This kind of robot is usually used for high precision assembly or metal work. The YR1 is made by a Japanese company, Yamashita Ltd.Yamashita is located in Tokyo, Japan.(The first YR1 was made in Japan in 1997. The YR1 was developed by Yamashita Ltd, a Japanese company.)YR1 is used on assembly lines, such as this one at Federal Motors.Federal Motors makes cars. (Federal Motors manufactures cars.)The YR1 is used for welding cars on the assembly line.(At Federal Motors, the YR1 robot is used for welding cars.)Many YR1 robots have been sold to the automobile industry.(Federal Motors is an automobile company. it makes many kinds of motor vehicles, such as cars, trucks and vans. This is one of the assembly lines at Federal Motors, an automobile company located in the United States.)In 1997, 15 units were bought by Federal Motors.Those units are now being used to do the work that 60 workers used to do. The robots work faster than human workers and they make fewer mistakes. The automobile industry has bought many industrial robots, such as the YR1.In 1997, 5,000 YR1 were made by Yamashita.Of those 5,000 robots, 50% were sold in Japan.25% were sold in the US. 10% were sold in Europe.(50% of the 5,000 robots that were made in 1997 were sold in Japan. 25% were exported to the US. 10% were sold in Europe. The rest were exported to other markets around the world.)In 1997, 50% of the YR1s manufactured by Yamashita were exported to other countries.The rest were sold in the highly competitive domestic market.In the past few years, worldwide sales of the YR1 and other robots have rapidly increased.If free trade continues, Yamashita’s future looks good.●OA-X ComputerThis is the OA-X. The OA-X is a computer.(This is the OA-X, it is a computer designed to increase efficiency.)It comes with lots of useful software.It has many uses.(It is easy to use and it has a variety of uses.)Some of its uses include word processing, communications and spreadsheets. This is Ace Ltd, a sporting goods company, located in the USA.Ace is one of the companies which bought OA-X computers in 1998.At Ace, the OA-X is used for word processing, communications and spreadsheets.Ace is using the OA-X to cut costs and improve office efficiency. Advanced Technologies is the maker of the OA-X computer.(The OA-X is manufactured and sold by Advanced Technologies Incorporated.) (The OA-X is made by Advanced Technologies.)The OA-X computer is an American product.(The OA-X computer is an American product, though many of its component parts are imported.)Advanced Technologies is located in California, near San Francisco. (Advanced Technologies is based in California, just south of San Francisco.) The company has an excellent reputation.(The company has an outstanding reputation for quality.)In recent years however, its sales have suffered because of strong competition from Japan.It has excellent products and competitive prices.(It has a highly trained work force and it uses the latest technology in the manufacturing process.)It also provides outstanding customer support.As a result, its products are highly rated.In 1998, Advanced Technologies sold 10,000 units.(Worldwide sales of the OA-X totaled 10,000 units in 1998.)The selling price for each unit was about 2,000 dollars.Sales were good in the major international markets, however in Japan, sales were poor.75% of the units made in 1998 were sold in the United States.10% were sold in Canada and another 10% were sold in Europe.Only 2% of them were sold in Japan.The Americans complained, they said it was unfair.(The American said that this was because the Japanese markets were closed.) The Japanese said it was the American’s fault.(The Japanese said that the OA-X was poorly designed for the Japanese user. They said their market was open.)Without more facts, it is difficult to decide the real reason.Trade friction is a difficult issue for every one involved.4. Product Comparisons●The EpicThis is the Epic.(The Epic is an American car.)It’s built by Federal Motors, an American company.Federal Motors introduced this model 5 years ago and designed especially for commuters.Recently it has become very popular. Compared to last year, its sales are up by more than 20%.Its sporty design and excellent fuel efficiency have contributed to its success. Customer satisfaction ratings have put it on the top 10 for the past few years. Its advanced design and light weight are a product of the world’s most advanced engine technology.It’s the most fuel efficient car of any American made car.The Epic gets 44 miles per gallon on the highway and 32 miles per gallon in city traffic.It costs around $18,000. At $18,000, it is a good buy.It is well engineered, and is reported to be the most trouble free of any American made car.(In terms of quality and dependability, the Epic is considered to be the best made American car in its price range.)The Epic generally goes about 80,000 miles before it needs major repairs.(The Epic is built to last around 80,000 miles before problems begin to appear.) According to a recent study, fewer Epic owners had problems in the first six months of ownership than owners of any other car.It is also backed by an excellent warranty program.Its warranty covers all parts and labor for five years or 50,000 miles.As a result, it has proven to be a good choice for people who spend lots of time commuting to work each day.Five years ago, Federal Motors was losing a lot of money, and its market share was falling rapidly.Many of its cars had to be recalled for safety problems, and three were many customer complaints about quality.When the Epic was introduced, sales were slow at first because the public had lost confidence in Federal Motors.Gradually however, the car began to earn a good reputation, and sales improved. As a result, Federal Motors has been able to compete more successfully with foreign competitors.Their main challenge now is to improve their dealer network.Their sales people are often criticized for poor sales practices.●The SXThis is the Yamada SX.50% of the Yamada sold in the US are imported from Japan, the other half aremade in the US.The base price of the SX is around $14,000.It comes with a 36 month or 36,000 mile warranty.The SX is one of the biggest Japanese cars in its class. It has room for 5 big adults.In terms of fuel economy, the SX gets about 38 miles per gallon on the highway, which is better than average for its class.Auto industry studies indicate that the SX is trouble free for around 60,000 miles.An important sales point is that its maintenance and service costs are generally lower than the industry average.This is because Yamada has established a dealer network that provides the best service support in the industry.According to several surveys, the SX has been number one in customer satisfaction for 3 years.(For 3 years, it is one the top customer satisfaction rating in several surveys.) As a result, the SX is now the best selling car in the US.●The AriaThis is the Union Aria. It was first introduced into the US in the late 1980s by Union Motors, a European company.It’s a well built car, and it has a good reputation.(It’s a solid, well made car with a good reputation for passenger comfort and safety.)The Aria is paid about $28,000.It comes equipped with lots of standard features, such as AM/FM radio and air conditioning.The Aria has more passenger room than any other car in its class.It has plenty of room for a growing family.It gets 34 miles per gallon on the highway and 22 miles per gallon in the city. It comes with a powerful engine that can pull a boat or a trailer with ease. It’s rated high in terms of dependability.In generally goes about 60,000 miles before it needs any major repairs. Unfortunately, the cost of parts and services are higher than average.In terms of safety, the Aria has the best record of any car.In crash tests, the Aria has consistently outperformed all other cars.In general, its size, power, and excellent safety record make it a good family car.Though it’s an excellent family car, its sales have remained flat for the past few years.Some people say it’s too expensive, others say that its design is uninteresting. If sales don’t improve, major changes will have to be made.●A ComparisonLet’s compare these three automobiles.First, the Federal Epic is the most fuel efficient.(In terms of fuel economy, the Epic gets better mileage than either the Union Aria or the Yamada SX.)The Aria doesn’t get as many miles per gallon as the other two cars, but it’s bigger and its engine is more powerful.As you can see in this comparison, the Aria is the most expensive.(As for price, the Aria costs more than the other two.)It costs twice as much as the SX.The least expensive of these three cars is the SX.(Priced at $14,000, the SX is the least expensive of these three models.)It's about half the price of the Aria and nearly 25% less than the Epic.The Epic costs $4,000 more than the SX.As for size, the Aria is the biggest of the three.(In terms of size, the Aria is bigger than the other two.)The Epic, which seats 4 adults, is the smallest.The SX is larger than the Epic, but it has slightly less passenger room than the Aria.(The SX is bigger than the Epic, but it isn’t quite as big or powerful as the Aria.)In terms of low cost maintenance and durability, the Epic has the best record. It is very economical.It has a better performance record than either the Aria or the SX. Compared to both the other cars, it goes 20,000 more miles before it needs repairs.To summarize, each car has its advantages.The Aria may be the best buy for a growing family, though it's a bit expensive. For the commuter, the Epic is probably the best choice.Its fuel economy and excellent dependability give it the advantage.For buyers who like a low purchase price and who want a slightly bigger car, the SX is probably the best value.It isn’t as small as the Epic and it costs less。
bec商务英语高级第三版修订版学生用书听力原文
bec商务英语高级第三版修订版学生用书听力原文In today's globalized business environment, effective communication in English is indispensable for professionals across various industries. The ability to understand and communicate in Business English is particularly crucial for individuals seeking success in international markets. This article will delve into the importance of Business English proficiency and explore how it enhances professional opportunities and facilitates intercultural communication.Firstly, proficiency in Business English enables individuals to engage confidently in international business transactions. Whether negotiating contracts, conducting presentations, or participating in meetings, fluency in English empowers professionals to express their ideas clearly and persuasively. Moreover, it fosters trust and credibility with international partners, as effective communication minimizes misunderstandings and ensures alignment of objectives.Furthermore, Business English proficiency opens doors to a wealth of career opportunities in multinational corporations and globalized industries. In today's interconnected world, companies actively seek candidates who possess strong English language skills to navigate diverse work environments and engage with stakeholders worldwide. From marketing and sales to finance and human resources, proficiency in Business English is a valuable asset that enhances employability and promotes career advancement.Additionally, mastering Business English enhances cultural competence and fosters cross-cultural collaboration. Language serves as a gateway to understanding cultural nuances and fostering meaningful connections with colleagues and clients from different backgrounds. By honing their English language skills, professionals demonstrate respect for cultural diversity and create inclusive work environments where ideas can flourish across borders.Moreover, Business English proficiency equips individuals with the ability to access a wealth of resources and knowledge in the global marketplace. From industry reports and market analyses to online forums and professional networks, English-language materials offer valuable insights and opportunities for learning and professional development. By leveraging these resources, professionals can stay abreast of industry trends, expand their expertise, and remain competitive in the global arena.Furthermore, proficiency in Business English enhances adaptability and resilience in an ever-evolving business landscape. In an era of rapid technological advancement and economic uncertainty, effective communication skills are essential for navigating change and seizing new opportunities. By mastering Business English, professionals can communicate confidently in diverse situations, whether adapting to remote work environments, collaborating across time zones, or capitalizing on emerging market trends.In conclusion, proficiency in Business English is paramount for success in today's globalized business landscape. From facilitating international transactions to unlocking career opportunities and fostering cross-cultural understanding, fluency in English empowers professionals to thrive in diverse and dynamic environments. By investing in language learning and honing their communication skills, individuals can broaden their horizons, expand their networks, and achieve their professional aspirations on a global scale.。
商务英语 Business English
Free from Par ticular Averag e , With Partic ular Average, All Risks.
FOB（free on board）,CIF （cost,insura nce and freig ht），CFR （cost and fre ight）.
M/T（mail transf er）、T/T（teleg raphic transfer）、 D/D（demand dr aft）、D/P（doc uments against p aym ent） 、 D/A （documents aga i n st acce pt a nc e，）、L/C（lett er of credit）.
People or Organizations Engaged in Business:
Company, firm, enterprise, joint-venture, corporation, individual company, collective factory, private company, conglomerate ，m anager, merchant, salesman, businessman;
Business English
What does business English refer to you?
What do you want from our business English course?
characteristics of business english
Nick Brieger（1997）, the professor of business English, believes that business English should incl-ude language kno wledge、communication skills、professional content、man agement skills and cultu- ral awareness, etc. Since it is one o f the brunches of English language and serves as ESP ( Engl ish for Specific Purpose), business English has the comm-o n traits of common English as well as its unique c-haracteris tics in its vocabulary, formality, concrete language and conc ise sentences.
商务英语的概念
商务英语的概念English: Business English refers to the specialized language used in the context of business, finance, international trade, and other related fields. It is essential for professionals working in a corporate setting to effectively communicate with colleagues, clients, and partners around the world. Business English encompasses various skills such as writing emails, conducting meetings, negotiating contracts, presenting reports, and engaging in social interactions. It also includes knowledge of specific business terminology, etiquette, and cultural nuances that are crucial for building successful relationships and conducting business transactions. Proficiency in Business English not only enhances one's communication abilitiesbut also opens up opportunities for career advancement and global networking.中文翻译: 商务英语指的是在商业、金融、国际贸易及其他相关领域使用的专门语言。
business english 情景对话选择题
business english 情景对话选择题Business English is a crucial skill for professionals in today's globalized world. Whether you are negotiating deals, conducting meetings, or simply communicating with colleagues and clients, having a strong command of English is essential. In this article, we will explore a series of multiple-choice questions based on common business English scenarios.1. You are attending a conference and want to introduce yourself to a potential client. Which of the following greetings is the most appropriate?a) "Hey, what's up?"b) "Hi, my name is John. Nice to meet you."c) "Yo, dude! How's it going?"The correct answer is b) "Hi, my name is John. Nice to meet you." This greeting is professional and polite, setting the right tone for a business introduction.2. You need to schedule a meeting with a colleague. Which of the following phrases would you use to propose a time?a) "How about next week?"b) "Let's meet sometime."c) "I'm free on Monday at 2 pm. Does that work for you?"The correct answer is c) "I'm free on Monday at 2 pm. Does that work for you?" This response suggests a specific time and allows the colleague to confirm their availability.3. You are negotiating a contract with a potential business partner. Which of the following statements is the most effective in expressing your terms?a) "I want a lower price."b) "We need to discuss the cost further."c) "We propose a 10% reduction in price."The correct answer is c) "We propose a 10% reduction in price." This statement clearly communicates your desired outcome and provides a specific offer for negotiation.4. You are giving a presentation to a group of international clients. Which of the following strategies would you use to ensure effective communication?a) Speak quickly to keep their attention.b) Use technical jargon to demonstrate expertise.c) Speak clearly and use visual aids to support your message.The correct answer is c) Speak clearly and use visual aids to support your message. This approach ensures that your audience can understand and engage with your presentation, regardless of their language proficiency.5. You receive an email from a colleague requesting assistance with a project. How would you respond?a) "Sorry, I'm too busy to help."b) "Sure, I can help. When do you need it?"c) "Ask someone else for help."The correct answer is b) "Sure, I can help. When do you need it?" This response shows willingness to assist and seeks further clarification on the timeline, demonstrating a helpful and cooperative attitude.In conclusion, mastering business English is essential for effective communication in professional settings. By using appropriate greetings, proposing specific meeting times, expressing terms clearly, employing effective presentation strategies, and responding positively to requests for assistance, professionals can enhance their business Englishskills and build successful relationships with clients and colleagues. Keep practicing and refining your language abilities, and you will excel in the world of business.。
大学商务英语课件ppt
Business English has the characteristics of professionalism, practicality, and standardization, requiring language accuracy, conciseness, formality, and compliance with business practices and norms.
Translation • Practical Application Cases of
Business English • Summary and Outlook
01 Introduction to Business English
Definition of Business English
Definition of Business English
Business English Writing Skills
Summary
Improving Business English Writing Skills
VS
Detailed description
Students need to master the basic skills of business English writing, including writing business letters, emails, reports, etc., while paying attention to language accuracy and professionalism.
By simulating business negotiations, students can master negotiation skills and improve their negotiation abilities through practical operations.
新编剑桥商务英语初级(第3版)
Job titles
•check the answer of part 5 by
asking questions as below: •What is a chief financial officer? •Chief financial officer......
Match them
• chief financial officer
• Homework: write a short passage according the title
the courses of J&C Training
Health and safety in 职场健康和安全 the workshop How to give effective 如何高效演讲 presentations How to deal with 如何搞定挑剔的客户 difficult customers 演讲 Public speaking Speed reading and memory supertraining
动机， motivation motivate 激励 诱因 ________n_____ ______ vt ______
_
entertain 娱乐 entertainment ______ vt ______ _______ n 娱乐 ______
check pronunciation and the meaning
快速阅读和记忆 力超级训练
Difithe courses above by the following sentence The course ...... is to teach people how to ...... For example: The course Selling Techniques is to teach people how to sell products well.
《商务英语口语(基础篇)》课件 商务英语口语 第三章
Task TOanske OMneeetBinrigefaItnthroedAuicrptiornt Task Two Agenda Task Three Banquet
2. Master procedure of a. meeting a customer at the airport. b. arranging a conference or a traveling agenda. c. making a change of the conference or the traveling agenda.d. using some communication skills to handle a business dinner in real life.
1
You must be from the head office.
您一定是从总部来的吧？
2
I'm here to take you to our office.
我来接您去我们公司。
3
This way, please.
这边请。
4
Did you have a nice flight ? 一路上还顺利吧？
到时候会有人到机场接你。
9
We'll arrive thirty minutes behind／after of schedule.
我们会比预计的早到／晚到三十分钟。
14
Project Three The Customer Reception
Part Ⅲ Language Expanding
商务口语英语书籍
商务口语英语书籍
以下是一些商务口语英语的推荐书籍：
1. "Business English Certificate (BEC) Practice Tests, Third Edition" - 这本书是剑桥商务英语证书的官方指南，包含了大量的模拟试题，有助于提高商务英语口语和听力。
2. "Power Business English" - 这本书是一本全面的商务英语教材，包含了商务场合中需要用到的所有场景和话题，并配有大量的实用练习。
3. "Business English Vocabulary" - 这本书专门针对商务英语词汇，包含了大量的专业词汇和短语，有助于提高商务英语口语和写作。
4. "Business English Phrase Book" - 这本书是一本实用的商务英语短语手册，包含了各种商务场合中常用的短语和表达方式。
5. "The Art of Negotiation: How to Improvise in Business English" - 这本书主要介绍了商务谈判技巧，有助于提高商务英语口语和沟通能力。
希望这些书籍能够帮助你提高商务口语英语水平。
Business English quiz
First QuizOf the three most basic forms of business organization, the sole proprietorship is the easiest to start or to dissolve. Its advantage includes the fact that the owner can keep all the profits, has freedom in business operations and keep them in secrecy. The owner can also derive personal satisfaction if the business is a success. On the other hand, a sole proprietorship has limitations in terms of the size and the life of the business, and the owner must assume unlimited liability for all obligations.In a partnership, the members fall into basically two types: general partners, who manage the firm and therefore have unlimited liability, and limited partners, whose liability is confined to their investment in the partnership. Compared with sole proprietorship, partnerships have better access to capital and credit. Their management can also improve because the partners often have diverse and complementary experiences and educational background. The major disadvantage is that the general partners are responsible for all obligations of the firm.Nowadays, the major business organizations mostly take the form of corporation, because its owners all assume limited liability and the separation of ownership and management can greatly improve such organizations' performance. By issuing stocks, their ability to raise capital is greatly enhanced. However, corporations also have problems, the major ones being heavy taxation, lack of business secrecy and strict government regulations.Second Quiz.Price is all around us.You pay rent for your apartment,tuition for your education, and a fee to your physician or dentist.The airline, railway, taxi, and bus companies charge you a fare. The local utilities call their price a rate; and the local bank charges you interest for the money you borrow.The price for driving your car on express way is a toll, and the company that insures your car charges you a premium.The guest lecturer charges an honorarium to tell you about a government official who took a bribe to help a shady character steal dues collected by a trade association.Clubs or societies to which you belong may make a special assessment to pay unusual expenses.Your regular lawyer may ask for a retainer to cover her services. The "price" of an executive is salary, the price of a salesperson may be a commission, and the price of a worker is a wage.Finally, although economists would disagree, many of us feel that income taxes are the price we pay for the privilege of making money.。
BUSINESS ENGLISH(英汉对照)
This clause should also be amended if the manufacturer is granting exclusive sales rights to the sales representative. For exclusive rights, the contract should provide that the manufacturer agrees not to sell and not to authorize any others to sell or otherwise distribute its products in the country. Exclusivity of sales benefits the sales representative and is most often granted when a market is relatively small. For larger markets, companies may consider granting exclusive rights within certain territories, which allows for sufficient market penetration while at the same time prevents competition among different representatives selling the same products. If exclusive rights are granted, the manufacturer should not reserve any selling rights for itself, because such sales will cut into the representative's sales. It is in the manufacturer's best interest if the local sales representative succeeds; direct sales are likely to be less profitable because of the extra overhead costs inherent in selling overseas.OBLIGATIONS OF SALES REPRESENTA TIVE. The Sales Representative agrees to sell and market the Goods aggressively within [country] on behalf of the Manufacturer. The Sales Representative will forward all customer orders to the Manufacturer in a timely manner, and in no event more than [number] days from receipt of the order. The Sales Representative will not promote, advertise, offer for sale, or sell any goods that are identical to, confusingly or deceptively similar to, or otherwise competitive with the Goods. The Sales Representative will comply with the Manufacturer's guidelines on prices, charges, terms, and conditions for the sale of the Goods, which guidelines are subject to change from time to time. For purposes of achieving maximum sales within [country], the Manufacturer will formulate these guidelines in consultation with the Sales Representative, although the Manufacturer will make the final decision. The Manufacturer will give the Sales Representative written notice of changes in the guidelines at least [number] days in advance of implementation.COMMENT: In many form contracts, a clause is included that prohibits the sale of competing products unless the company consents to such sales. It is recommended that the noncompetition clause be an absolute prohibition, unless 如果制造商将独家销售权授予销售代理，那么此条款也应修改。
business english
• • • • • • • • • • • •
A：家人如何？ How is/are your family? B：他们都很好，谢谢 They are fine, thank you. A：生意如何？ How is your business? B：很好(马马虎虎/不太好/还不错/和平常一样) Very good (just so so/not very good/not bad/It’s the same as usual) A：旅途如何？ How was your trip? B：很好，但是我有点累，因为飞行很长。 Very good, but I am a little tired, because it’s a long trip.
• A:请在这儿等我，我去停车场开车。 • Please wait for me here, I am going to the parting lot to drive my car. • B：好的，没问题。 • Ok, no problem. • A：让我们直接到停车场去吧，因为这儿不好停车。 • Let’s go to the parking lot directly, because it is not convenient here. • B：当然，没问题。 • Of course, no problem.
状况3：第一次和客户见面，找到人后再相互问候 A：对不起，请问您是Blood先生吗？ Excuse me! Are you Mr. Blood? B：是的，正是。 Yes, that’s right. A：噢！林先生，您好！很荣兴认识您（很高兴认 识您） How do you do, Mr. Lin! It’s my pleasure to see you. B：我也很荣幸（我也是） Me too.
商务英语口语凌双英
商务英语口语凌双英Sure, let's get started with the business English conversation.A: Good morning, Ling Shuangying. How are you today?B: Good morning. I'm doing well, thank you. How about you?A: I'm great, thank you for asking. How was your weekend?B: It was good, I had a relaxing time with my family. How about you?A: I had a busy weekend catching up on work.A: Can you tell me about your role in the company?B: Sure, I am a sales manager responsible for managing a team of sales representatives.A: That sounds like a challenging role. How do you motivate your team?B: I motivate my team by setting clear goals andproviding regular feedback and support.A: That's a great approach. How do you handle difficult customers?A: Ling Shuangying, 你好，今天过得怎么样？B: 你好，谢谢你的关心，我过得很好。
你呢？A: 我很棒，谢谢你的问候。
你周末过得怎么样？B: 我周末过得很不错，和家人一起度过了一个轻松的时光。
商务英语词类
商务英语词类商务英语（Business English）是针对商业活动而设计的英语语言体系。
它是由商业领域的特殊用语和商业文化所组成的。
商务英语的词类包括名词、动词、形容词、副词和连词。
名词名词是商务英语中最常见的词类。
它们描述组织、公司和行业的各个方面，如销售、营销、人力资源、财务、活动和产品。
这其中包括公司名、品牌名、产品名、行业术语等等。
例如：e.g. Google, Microsoft, Huawei, Alibaba2. Brand: 品牌e.g. Coca-Cola, Nike, Apple, BMW3. Product: 产品e.g. iPhone, Gala某y, Kindle, PlayStation4. Industry: 行业e.g. Banking, Tourism, Retail, Technology动词动词是商务英语中用得最多的词类之一，描述工作、交流和商业活动。
在商业沟通时，动词的正确使用可以让交流更加清晰明了。
例如：1. Negotiate: 谈判e.g. We have to negotiate a good price with our suppliers.我们必须与供应商谈判一个好的价格。
2. Collaborate: 合作e.g. We need to collaborate more closely with our business partners.我们需要与商业伙伴更紧密地合作。
3. Launch: 推出公司计划下个月在市场上推出一个新产品。
4. Invest: 投资公司计划在下一财年投资于新项目。
形容词形容词用于描述名词，例如公司、产品等。
它们描述公司的特点、产品的品质和服务的质量。
例如：1. Innovative: 创新的我们公司因其创新的产品和服务而著名。
2. Efficient: 有效的e.g. Our business strategy focuses on being efficient and cost-effective.我们的商业战略着眼于效率和成本效益。
经贸英语-
经贸英语1800字Introduction经贸英语（Business English）是涵盖经济、商业及贸易领域的英语，它是全球商业活动中不可或缺的一部分。
经贸英语是企业与企业、企业与客户、企业与政府部门、企业与媒体等之间进行商业沟通的基本语言。
随着经济全球化的发展，经贸英语的重要性越来越凸显，越来越多的人开始学习和使用经贸英语。
In this article, we will discuss the significance and importance of Business English, how to enhance your Business English skills, and other relevant aspects such as Business English vocabulary, Business English phrases and Business English writing skills.Significance of Business EnglishBusiness English is essential for individuals who engage in business activities or aspire to work in a professional environment. It is a universal language that facilitates communication between business partners all over the globe. In today's world, Business English skills are becoming increasingly important due to globalisation, which has led to the expansion of business activities across borders.At the same time, Business English is also critical in building excellent communication skills that can enhance workplace relationships and enable individuals to establish their reputation as effective communicators.Communication is fundamental to all collaborative projects in a commercial environment, and lack of communication or misunderstandings can lead to costly errors and defeats.How to Improve Business English SkillsImproving your Business English skills is a process that requires effort, commitment and practice. Here are some tips on how to enhance your Business English skills:1. Attend Business English courses and seminars – Formal training is essential in mastering Business English. Attend courses or seminars focused on developing your Business English skills such as writing, speaking or reading. The course material and exercises offered will help you acquire vocabulary, grammar and jargon native to the professions you aspire to work in.2. Read business publications and articles – Reading business publications such as The Economist, Forbes or The Wall Street Journal can help you familiarise yourself with business terminologies, jargons and current events in the business world. It will also enable you to improve your reading comprehension skills, and help you to keep up to date with the latest business trends.3. Practice writing – Writing is a significant component of Business English, and it's essential to develop your writing skills to communicate effectively. Practice writing professional emails, reports, proposals, and othertypes of business correspondence. Ensure your writing is clear, concise and professional.4. Watch business news channels – Watching business news channels such as CNBC and Bloomberg can help you familiarise yourself with business terms and vocabulary, and provide you with insight into the business world.5. Listen to Business English podcasts – Listening to Business English podcasts such as BBC Business Daily or Business English Q&A can improve your listening comprehension skills, and help you learn about current business events and issues in the global economy.Business English VocabularyThe Business English vocabulary is vast, and therefore it is essential to focus on the most relevant aspects of it. Familiarising yourself with the following terms can be an excellent starting point:1. Profit and Loss statement – A Profit and Loss statement is a financial report that outlines a company's revenues, costs and expenses over a specific period.2. Balance sheet – A balance sheet is a financial statement that shows a company's financial position at a particular point in time.3. Equity – Equity refers to the ownership interest of shareholders in a company.4. Capital – Capital refers to the financial resources a company uses to generate its income and can be either debt or equity.5. Sales revenue – Sales revenue is the income generated from the sale of goods or services.Business English PhrasesIn Business English, certain phrases are commonly used. Here are some of the most commonly used phrases:1. It's all about the bottom line – This phrase is used to express that the most crucial aspect of a business is its profitability.2. Let's touch base – This means we should discuss a particular subject or to have a meeting.3. Closing the deal – This phrase is commonly used to indicate the completion of a business transaction.4. Get the ball rolling – This means to start a process or initiate a project.5. Think outside of the box – This phrase is used to encourage creativity and innovative ideas.Business English Writing SkillsIn today's business world, effective written communication skills are as essential as effective verbal communication skills. Here are some tips for improving your Business English writing skills:1. Keep it concise – In Business English, it is essential to be concise and clear. Avoid using overly technical language or jargon that may be difficult for the receiver to understand.2. Use appropriate tone and style – Business communication requires one to pay attention to the appropriate tone and style of writing. For instance, when writing a formal email, it is essential to use the appropriate salutation, tone and choice of words.3. Use bullet points – Bullet points are an excellent way of presenting information in a clear and concise manner. Bullet points also make it easier for the receiver to read and understand the content.4. Proofread – Proofreading your work is crucial in ensuring that your communication is professional, concise and error-free.ConclusionAs we have seen, Business English is crucial in today's global business environment. Individuals who aspire to work in a professional environmentshould focus on improving their Business English skills. By attending courses, reading business publications and articles, practicing writing, and listening to Business English podcasts, individuals can significantly enhance their Business English skills. Understanding Business English vocabulary, phrases and writing skills will enable individuals to communicate more effectively and establish themselves as effective communicators in the workplace.。
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Loosely translated, Guanxi means "connections" and it is the key to everything: securing a business license, landing a distribution deal, even finding that special colonial villa in Shanghai.
粗略地翻译一下，"关系"意思为"熟人"，它是一切事情的关键：获取营业执照、落实一项分销协议，甚至在上海找到专门的殖民地别墅。
2. Guanxi goes back thousands of years and is based on traditional values of loyalty, accountability, and obligation-the notion that if somebody does you a favor, you will be expected to repay it one day.
"关系"一词可以追溯到几千年前。
它是建立在忠诚、责任和义务（即假如有人帮了你的忙，你要进行回报）的传统价值观基础上的。
3. Targeted at senior executives and high-powered entrepreneurs, the programs are attracting some of China's most successful businesspeople.
项目以高级管理人员和精明强干的企业家为目标，吸引了一些中国最成功的商业人士。
4. Ogilvy Public Relations Worldwide holds an annual party for former employees, many of whom now work for the company's clients, including Lenovo, Johnson & Johnson, and solar-panel maker Suntek.
奥美公共关系国际集团会为以前的员工组织年会。
这些员工中有很多现在在公司的客户那里任职，包括联想、强生和太阳能电池板制造商圣科。
5. Networking at an alumni barbecue or wine tasting goes only so far when trying to build relationships of any lasting value.
当试图建立任何具有长久价值的关系时，在校友烧烤和品酒会上的交流还远远不够。
1 Without an object Networking now goes on in plain view.
2 With an object – separable We'll draw up a new contract. I We'll draw a new contract up.
3 With an object – inseparable They're looking for business connections.
4 With two particles
I'm really looking forward to meeting you next week.
Multiword verbs are formed when a verb is followed by one or more
particles. Particles can be prepositions or adverbs.
The meaning of a multiword verb is sometimes very different from the meanings of the two words taken separately.
How are you getting on? (get on is not the same as get + on).
∙There are two different types of multiword verbs.
- Intransitive: without an
object
The plane has just taken off
She turned up unexpectedly.
What time did you set off?
- Transitive: with an object
We will set up a new
subsidiary.
They have called off the
strike.
She has handed in her
resignation.
∙Multiword verbs can have two particles.
I'm looking forward to
seeing you.
She's trying to catch up with
her work.
We need to make up for lost
time.
∙Multiword verbs are either separable or inseparable.
- An adverb particle can come
before or after
the object if the object is a
noun ...
We've put by some money.
We've put some money by.
... but you cannot put a
pronoun after the particle.
She's switched off the
computer.
She's switched the computer
off.
She's switched it off.
(NOT .)
lf the particle is a
preposition, the verb and
particle are inseparable.
Can you cope with your work?
(NOT ?)
∙We do not normally separate multiword verbs with two
particles. However, there are some transitive three-word combinations that allow separation.
Multinationals can play individual markets off against each other.
She puts her success down to hard work.
I'll take you up on that suggestion.。