英语应用文写作 社交信函Social correspondemce课件1

Guidelines for Writing Letters of Invitation and Reply
The name of the person sponsoring the event (who is the host/hostess?) Exactly who is invited (can someone bring a guest, spouse, child?) What type of social event is being held; The date, address, and time of the event; Directions or a simple map if the location may be difficult to find; What type of dress is appropriate or preferred; The phone number and deadline to reply; precede these facts with “R.S.V.P.” (French abbreviation for “please reply”). Try to send your invitation letter two weeks or more in advance!
• 2. You are working at the Shaanxi Province Foreign Affairs Office. On the occasion of the 60th anniversary of the founding of PRC, Deputy Governor Mr. Yang Jian is going to give a banquet to all the foreign experts working in Shaanxi. Your office is going to organize the event. Now wrote a formal letter of invitation for your deputy governor.
Formal letters of introduction are those written on behalf of an organization to introduce someone to another organization. Informal letters are letters that you write to someone that you know well enough in order to introduce someone else to him. In essence, the purpose of a letter of introduction is to ask for favor from somebody.
Accept a formal invitation to a social event
Tip: Always answer a formal invitation promptly
with a very brief (one or two sentences) written response that pays careful attention to details. Keep in mind that the format of the acceptance should mirror that of the invitation. For example, if the invitation is centered on the page, the acceptance should be also. Begin the acceptance by using the third person, unless you are using personal stationery that contains your full name in the letterhead. Then you may begin by using the first person "I."
Guidelines for Writing Letters of Introduction
Letters of introduction includes: The relationship between the writer and the person being introduced The reason for the introduction Personal points about the person being introduced that might be of interest to the reader An expression of gratitude
Assignment
• 1. Your American teacher Dr. Robert Williams is going to Beijing for a visit during our national holidays from October first to October 7th. This is Prof. Williams first visit to Beijing and he doesn’t speak Chinese. Now please write a letter of introduction to your middle school classmates who is studying at Shanghai International Studies University and ask him to help Professor Williams during his visit. You should explain your friend in detail what kind of help he is expressed to give.
Social Correspondence (1)
Social Correspondence
Objectives:
To define social correspondence To identify the characteristics of social letters To master and apply the general guidelines for writing letters of introduction and letters of invitation
What Are Social Correspondence?
Social Letters are a foremost kind of social correspondence, the others being card and certificates. People write social letters to show respect to, to keep in close contact with, to promote friendship and exchange information with other people. For an organization, writing social letters is an important public relation technique to promote the organization itself.
Several kinds of social letters
letters of invitation letters of introduction Letters of complaint, letters of apology and explanation thank-you letters letters of con an invitation to speak or perform
• Tip: Be direct in your reply. Avoid unnecessary expressions of modesty or reluctance. Let the reader feel that you are genuinely pleased to accept. This letter also offers a convenient way to request special equipment or other materials that you may need
Principles in the writing social letter
Completeness Conciseness Consideration Concreteness Clarity Courtesy Correctness
What are letters of introduction?
Useful expressions:
My I introduce…to you? I would greatly appreciate your receiving …as… This is to introduce to you… The bearer of this letter is… This letter will be handed to you by… It is my pleasure to introduce you the bearer of the letters, Dr. Robert Williams. I should be grateful if you could refer him to some other organization
Accept an invitation to join an organization
Tip: Since the reader has complimented you by asking you to join an organization, your letter should be equally complimentary. Keep the tone positive. Make your acceptance wholehearted