公关文稿翻译
unit8公关文稿的翻译
1. 请阅读下列开业启事（Business-starting Announcement）并观察其有何语言特点， 再尝试将其翻译成中文。
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Unit 8 PR Document
Contents
公关文稿 的翻译
公关文稿的基本知识 案例分析 公关文稿的分类
公关文稿的翻译技巧 课内翻译实践及练习
Basic Knowledge
公共关系一词源自英语的Public Relations，简称PR或公关。 公共关系是一种管理职能，其目的是为了对公众舆论产生影响， 为某一组织树立良好的形象和声誉。本质上，公共关系是为了通 过传播手段与公众建立良好的关系，并与公众共享利益。
手持笔记本电脑的弗兰克尔是 白宫写作团队的核心之一
白宫写作团队经常与奥巴马碰头
Rhetoric Methods
Parallelism Antithesis Repetition Alliteration Allusion & quotation
Parallelism
• 各类演讲中最常用的修辞手法非排比莫属，可以说是必不 可少的。排比即将三个或三个以上结构一致或相似的词、 词组或句子并置在一起。
公关文稿的重要性
商务英语公关文稿广泛地存在于商业、企业的经营活动的 各个过程之中，也是商务英语翻译最频繁接触的涉外材料类 型。通过这类翻译工作，可以帮助企业内部以及与以客户、 同行为主的社会各界相互沟通、相互适应，以良好的企业形 象，赢得广泛的关注和信赖，从而为企业带来显著的经济效 益和社会效益。因此公关文稿的翻译必须做到语言表达简练 地道，意思表述严密精确，情态语气恰当得体。
政府危机公关外文文献翻译中英文
政府危机公关外文文献翻译(含：英文原文及中文译文)文献出处：M Bowden. The Research of Government Crisis Public Relations under New Media Environment[J]. Public Relations Review, 2015, 3(1):72-79.英文原文The Research of Government Crisis Public Relations under New MediaEnvironmentM BowdenAbstractA feature of today’s society is that many kinds of contradictions coexist, and the frequent occurrence of social conflicts is also a major reason for the government’s crisis. On the other hand, the new media environment is also undergoing rapid changes. When facing a complex media environment, can The proper handling of crisis events is a major test of the current government's ability to govern. This article focuses on the analysis of the principled kernel dealing with crisis public relations, and changes the perspective that most researchers focus on the changes in the new media environment and puts forward their own innovation insights.Keywords: government crisis public relations; media environment; confidence; sincerity; determinationThe government crisis public relations under the new media environment is a problem that should be highly regarded by every government department. On the one hand, there are frequent mass crisis events during the transition period, SARS panic spread, earthquakes, milk powder incidents and other constant crisis events. The government’s ability to govern and social stability are both a severe test; on the other hand, the human society in the 21st century has entered a new era of information. People’s sources o f information are shifting from traditional television and newspapers to Internet, mobile phones, and electronics. Books and other emerging media. Microblogs, forums, communities, and other brand-new information exchange methods have enabled the government's official document release and foreign public relations to enter a new model. Based on the above two points, the government's crisis public relations has become a hot topic for various scholars.Conceptual analysisBefore analyzing the government crisis public relations, we must first clarify the concept of the crisis. According to the American scholar Rosenthal’s definition of the crisis: the crisis is a serious threat to the basic values of a social system and the structure of the code of conduct, and in the case of high time pressure and uncertainty, the key decision-making events must be made . The characteristics of a crisis are sudden, harmful, uncertain, and two-sided. The danger brought about by acrisis is very serious. Therefore, a full understanding of the meaning and characteristics of the crisis is the primary precondition for handling the crisis.The so-called government crisis public relations is the science and art of government to optimize the social psychological environment, influence the public, and resolve the crisis by means of communication, shaping the image, balancing interests, and coordinating relationships in order to survive and develop smoothly in the state of crisis. . Government crisis public relations is a kind of public administrative management process and behavior. Its important function is to provide the public with real and timely information on crisis events, and take various measures to minimize the harm of the crisis in order to win the public to the government. The understanding, support, and cooperation of public policies and emergency measures are necessary to further mobilize and mobilize social resources to lay the groundwork for the handling of crisis events.Misunderstanding of government crisis public relationsNegative processingThe negative treatment is the consistent attitude of many government officials to the crisis. They tend to be lucky for the crisis, and it is better not to happen. Once it happens, it adopts a containment method. It is as silent and silent as possible. Nothing happened. In fact,this is a deception. What's more, under the current media environment so developed, the government is in the supervision of every public. Weibo, video podcasting, these invisible eyes are constantly observing every corner of society, and it is impossible to ignore what has already happened.As for the crisis of luck, it is naive and the crisis is inevitable. American political scientist Huntington pointed out: "A highly traditional society and a society that has achieved modernization are socially stable and orderly, and a society that is undergoing rapid social changes and modernization of the social system transition. (Transitional society) is often full of various social conflicts and turbulence. Social conflicts occur frequently and various cultures interweave. It is inevitable that there will be some sudden crisis events. The negative thought is that the government must first overcome the crisis public relations and face the crisis. It is the right attitude to deal with the crisis.Too much effort in public relationsWith the rapid changes in the information age, the government has now fully realized. Therefore, some new public relations tools have been used. Officials open Weibo, answer online public questions, and public online videos, or sponsor various network draft events. , participate in the title television program to promote the city image and so on. These are the government's response measures under the new media environment.They can be described as flourishing, contending, and playing a positive role from the point of view of propaganda. Of course, we should fully recognize the impact of changes in the media environment on the public relations of the government crisis. Many scholars have also conducted a lot of research on the challenges posed by the government in response to the new network environment and media environment, and have put forward a lot of feasible suggestions. The government should take into account the changes in the media environment of public opinion while adopting a series of new methods to deal with it, advancing with the times, and taking the road of e-government. But we can't put the cart before the horse, we can only make fuss about ways and methods, and work hard, but instead ignore the essence of the government's crisis public relations: what kind of state of mind should the government treat the crisis?The Crisis Interpretation of Government Crisis Public RelationsWhen we interpret the core of government crisis public relations, we first classify the crisis and then classify it. According to the definition and characteristics of the crisis, combined with examples of crisis events that have occurred in recent years in China, we have divided the current crisis events into three categories: First, disasters, mainly natural disasters, earthquakes, forest fires, and volcanic eruptions. , tsunami, floods, windstorms, etc. Second, accidents mainly refer to serious accidents caused by human factors, such as mine accidents, food safety accidents,traffic accidents, construction accidents, medical frauds, public safety accidents, and public health incidents. The third is behavior, mainly referring to the misconduct of the staff of government agencies, causing some wrongdoings of evils, officials bribing bribes, using power for personal gains, breaking the law, and so on. Each of the three types of crisis has its own characteristics, and it is also different when it comes to crisis public relations. It should be categorized and interpreted.Disaster Crisis Public Relations - ConfidenceThe most striking feature of disasters is sudden and destructive. Once a natural disaster occurs, it is highly destructive, and the number of people involved is large. The affected area is wide, and the peopl e’s psychological vulnerability is scary. At this time, the public relations requirement for the government’s crisis is to express confidence. If the government is indiscriminate, the public will become more panicked. This panic will make the vicious impact of the disaster even worse. Only when the government handles these kinds of crises is full of confidence. The people can feel pragmatic and can actively cooperate with the government to develop a series of measures for self-rescue and reconstruction after the disaster. Therefore, all public relations activities of the government should be conducted around confidence, showing full confidence in dealing with disasters and using confidence to inspire the spirits of disaster-stricken people to rebuild.The scope of the earthquake affected by the earthquake, the number of people involved, and the seriousness of the situation do not need to be recounted. People talk about it today. In the face of the earthquake, the government achieved victory in earthquake relief with confidence. The first time, calm and calm, immediate deployment of earthquake relief work. The media around the world have given very high appraisals of the government’s confidence and ability in the face of this crisis. Facts have also proved that the confidence shown by the government in dealing with the crisis has infected every disaster-stricken people, made them courageous to save themselves, and strengthened their faith in reliving the tree. It is the best form of patriotic education. It can be seen that confidence is the core of the government’s handling of disaster-related crisis events. The government should conduct a series of public relations activities with confidence and rely on the current public opinion environment to promote people’s confidence in production and life as soon as possible so as to minimize disaster losses.Accident Crisis Public Relations - SincerityThe difficulty in dealing with accidental crises is that they are most afraid of rumours. People tend to hear the truth about the causes of accidents, the number of casualties, and property losses. Rumors have spread that the damage from such rumours is sometimes harder to repair than the accident itself. The public will therefore respond to thegovernment. Suspicion, followed by the government's rescue measures to resist emotions, affecting the process of accident relief, causing unnecessary losses. Therefore, the core of the accident-crisis crisis public relations is sincere. After the accident, the government should honestly announce the relevant data and the rescue process, indicating that the government's sincerity in dealing with the accident has given the people a true account and statement, and cannot adopt a containment method. Cover and cover up. The facts are indisputable. Everyone has the right to know facts. Covering can only hurt the hearts of the people. This kind of loss is more difficult to make up than the material loss. Sincerely, it is the starting point for the government to carry out the public relations crisis of accidents. It sincerely shows that the government can recognize its own mistakes and admit mistakes so that it can correct mistakes in its future work.Behavior Crisis Public Relations - DeterminationThe biggest feature of the behavioral crisis compared to the other two types of crisis is that it hurts people’s hearts. Due to the personal bad behavior of government workers, people have doubts about the impartiality of the government's work integrity, which runs counter to the government's view of promoting efficient and clean service-oriented government. Therefore, when the government responds to this kind of crisis, it should show its determination and must severely punish this kindof behavior. It must take resolute measures to put an end to this phenomenon, seek to restore the good image of the government, and provide the people with a fair and equitable working environment. The handling of such crises is also the most difficult and sensitive. It is also a serious problem facing our Party. In the face of common people’s doubts, governments at all levels should decisively express their resolve to deal with it, resolutely implement the principle of equality before the law, publicly review relevant cases, use the new media environment, carry out various public relations activities, and openly accept public opinions. Supervision allows the administrative power to operate well.In short, when the government engages in public relations activities in the event of a crisis, if it can adhere to the principle of faith, sincerity, and determination, and then compares the heart and mind with the characteristics of the new media environment, and improves and innovates in ways and means, we believe that we can certainly achieve positive and optimistic results. , get public support and form a good relationship between the government and the public.中文译文新媒体环境下政府危机公关研究作者：M Bowden摘要当今社会的一个特点是多种矛盾并存, 社会矛盾的频发也是政府遭遇危机的一个主要原因, 另一方面全新的媒体环境也在发生快速的变化,在面对复杂的媒体环境时,能否妥善处理危机事件,是目前政府执政能力的一大考验。
PR MATERIALS 公关文稿
告别答谢辞 女士们，先生们： 我们很荣兴今晚有机会在此表达我们的谢意并且跟我们的中 国朋友话别。 我们刚刚游历了你们这个了不起的国家，留下了很深的印象。 美国人向来崇尚进步，而中国正是进步的突出典型，你们经 历了50年的历程，取得了惊人的成就。 在这里这段时间，我们在中国国际旅行社专业导游的引导下， 在伟大的中国大地上旅游了10，000公里。旅途中，中国人 的决心和信心以及各处可见的建设场景都给我们留下了深刻 印象。 在我们对世界各地众多的访问中，此次访问是我们在文化方 面受益最大的。友善好客、美味佳肴、舒适住宿以及旖旎风 光都使这次旅行成为我们所有人最难忘的经历。 明天我们即将离开，但我们一定会永远珍藏对于你们国家和 人民的美好回忆。是的，中国是我们希望再次拜访的国家--我们在此可以学到许多东西。同时我们盼望你们中国朋友能 来美国，届时我们会报答你们的友好和热情。 谢谢各位！
PR MATERIALS 公关文稿 “公共关系”一词来自英语 Public Relations，简称PR。Public 既可译做“公共的”，又可译做“公 众的”。Relations 则译为关系、交 往等。公共关系是一个组织与其相关 公众之间的传播管理 （MANAGAMENT OF COMMUNIC ATION，也可以翻译成沟通管理）。
商务英语公关文稿的翻译必须做到语言表达 简练地道，意思表述严密精确，情态语气恰 当得体。 完整（COMPLETENESS）、 简洁（CONCISENESS）、 正确（CORRECTNESS）、 体谅（CONSIDERATION）、 礼貌（COURTYSY）等应该是商务英语公关 文稿的翻译必须遵循的原则。
公关文稿就是泛指在此类公关活动中可能涉及到的通过传播 手段发布的各类文稿，其中包括 企业内部交流用的文章; 企业对外新闻发布会用的新闻通稿（Press Release/news release）; 展览展示会用的公司宣传材料(prospectus/presentation)， 公益活动用的宣传稿件; 庆典礼仪活动会议宴会等场合的各种致辞（欢迎welcoming speeches、告别farewell speeches、开幕opening speeches、闭幕closing speeches、答谢thanking speeches、祝贺congratulation speeches、节庆celebrating speeches、就职inaugural speeches等等） 和商务演讲稿(Business Speech)等等; 这里我们主要讨论公司企业新闻发布函（Press Release/news release）、致辞和演讲稿等文稿类的翻译。
unit 8公关文稿的翻译
Repetition
• 重复一般分为两种：同义词重复和句子结构重复。
• 同义词重复如：“We rise or fall as one nation；as
one people.” ；再如“who left their homes and their families”（他们离开了自己的家，自己的家人）。
• 结构的重复如“It’s the answer...”重复了三次，
“Yes we can.”重复了七次。
Alliteration
• 头韵，即相邻或不相邻的一组词开头字母的重复，也是演 讲常用修辞之一。
“the heartache and the hope” “it is only the chance for us to make that change.”
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8.5 Methods and Techniques
公关文稿翻译分类介绍 1.内部文稿
内部文稿因是企业内部交流使用的一种文函形式，其格式比较固定。随着
国际化进程的加速，中外企业在内部文函的使用上也基本一致，因此在进行翻
译时应注重目的语的结构以及行文习惯，文字尽量浅显确切，提供实质性信息，
强调简洁性、逻辑性、紧凑性和客观性。
2.对外文稿
(1)新闻稿 (Press Release/News Release)
企业公关新闻稿是用于对公关事件的媒体发布，既有对事件的总体描 述，也要表达对事件的观点，夹叙夹议。对于企业而言，公关新闻是关于 企业且有利于塑造企业良好形象、培育良好公共关系的新近事实的报道。 翻译新闻稿要以第三人称即新闻报道员的角度，保持措辞语气客观、语言
slang.
英文公关案例
The case of CECT mobile: "China's dog" eventsIn February 2003, individual consumers find themselves in nanjing, mobile communications CECT928 purchase CLP screen have appeared a greeting "Hello," mean Chow "Hello, translationof Chinese consumers, the dog" to the media immediately. It immediately after the media exposure, a hangover. Many people think that this is the damage of national dignity, is for the Chinese people, many of the mobile phone insult to the manufacturer for users to view.Events on the marketing director of communications, CLP, flew to the nanjing, and that the user first contact problem. Immediately, CLP communications company public statement: 1, CLP communication as an important phone suppliers, has been to the development of national enterprise as own duty, adhering to the principle of the supremacy of users, "no harm national dignity of domestic users, ideas and behaviors,2 and CECT 928 is August 2002, with reasonable price and excellent performance and win customers. "Hello," mobile greetings, Chow is for "Hello, cute pet dog," is this phone humanized boot interface,3 and in charge of the principle of domestic buyers, buyers like this interface if users can provide free software CECT, upgrades, and after-sales service center address and phone number.CECT手机：“中国种的狗”事件2003年2月，南京的个别消费者发现自己购买的中电通信CECT928手机屏幕上竟出现一句问候语“Hello Chow”，翻译意思是“你好，中国种的狗”，消费者随即向新闻媒体反映。
政府危机公关外文文献翻译中英文
政府危机公关外文文献翻译(含：英文原文及中文译文)文献出处：M Bowden. The Research of Government Crisis Public Relations under New Media Environment[J]. Public Relations Review, 2015, 3(1):72-79.英文原文The Research of Government Crisis Public Relations under New MediaEnvironmentM BowdenAbstractA feature of today’s society is that many kinds of contradictions coexist, and the frequent occurrence of social conflicts is also a major reason for the government’s crisis. On the other hand, the new media environment is also undergoing rapid changes. When facing a complex media environment, can The proper handling of crisis events is a major test of the current government's ability to govern. This article focuses on the analysis of the principled kernel dealing with crisis public relations, and changes the perspective that most researchers focus on the changes in the new media environment and puts forward their own innovation insights.Keywords: government crisis public relations; media environment; confidence; sincerity; determinationThe government crisis public relations under the new media environment is a problem that should be highly regarded by every government department. On the one hand, there are frequent mass crisis events during the transition period, SARS panic spread, earthquakes, milk powder incidents and other constant crisis events. The government’s ability to govern and social stability are both a severe test; on the other hand, the human society in the 21st century has entered a new era of information. People’s sources o f information are shifting from traditional television and newspapers to Internet, mobile phones, and electronics. Books and other emerging media. Microblogs, forums, communities, and other brand-new information exchange methods have enabled the government's official document release and foreign public relations to enter a new model. Based on the above two points, the government's crisis public relations has become a hot topic for various scholars.Conceptual analysisBefore analyzing the government crisis public relations, we must first clarify the concept of the crisis. According to the American scholar Rosenthal’s definition of the crisis: the crisis is a serious threat to the basic values of a social system and the structure of the code of conduct, and in the case of high time pressure and uncertainty, the key decision-making events must be made . The characteristics of a crisis are sudden, harmful, uncertain, and two-sided. The danger brought about by acrisis is very serious. Therefore, a full understanding of the meaning and characteristics of the crisis is the primary precondition for handling the crisis.The so-called government crisis public relations is the science and art of government to optimize the social psychological environment, influence the public, and resolve the crisis by means of communication, shaping the image, balancing interests, and coordinating relationships in order to survive and develop smoothly in the state of crisis. . Government crisis public relations is a kind of public administrative management process and behavior. Its important function is to provide the public with real and timely information on crisis events, and take various measures to minimize the harm of the crisis in order to win the public to the government. The understanding, support, and cooperation of public policies and emergency measures are necessary to further mobilize and mobilize social resources to lay the groundwork for the handling of crisis events.Misunderstanding of government crisis public relationsNegative processingThe negative treatment is the consistent attitude of many government officials to the crisis. They tend to be lucky for the crisis, and it is better not to happen. Once it happens, it adopts a containment method. It is as silent and silent as possible. Nothing happened. In fact,this is a deception. What's more, under the current media environment so developed, the government is in the supervision of every public. Weibo, video podcasting, these invisible eyes are constantly observing every corner of society, and it is impossible to ignore what has already happened.As for the crisis of luck, it is naive and the crisis is inevitable. American political scientist Huntington pointed out: "A highly traditional society and a society that has achieved modernization are socially stable and orderly, and a society that is undergoing rapid social changes and modernization of the social system transition. (Transitional society) is often full of various social conflicts and turbulence. Social conflicts occur frequently and various cultures interweave. It is inevitable that there will be some sudden crisis events. The negative thought is that the government must first overcome the crisis public relations and face the crisis. It is the right attitude to deal with the crisis.Too much effort in public relationsWith the rapid changes in the information age, the government has now fully realized. Therefore, some new public relations tools have been used. Officials open Weibo, answer online public questions, and public online videos, or sponsor various network draft events. , participate in the title television program to promote the city image and so on. These are the government's response measures under the new media environment.They can be described as flourishing, contending, and playing a positive role from the point of view of propaganda. Of course, we should fully recognize the impact of changes in the media environment on the public relations of the government crisis. Many scholars have also conducted a lot of research on the challenges posed by the government in response to the new network environment and media environment, and have put forward a lot of feasible suggestions. The government should take into account the changes in the media environment of public opinion while adopting a series of new methods to deal with it, advancing with the times, and taking the road of e-government. But we can't put the cart before the horse, we can only make fuss about ways and methods, and work hard, but instead ignore the essence of the government's crisis public relations: what kind of state of mind should the government treat the crisis?The Crisis Interpretation of Government Crisis Public RelationsWhen we interpret the core of government crisis public relations, we first classify the crisis and then classify it. According to the definition and characteristics of the crisis, combined with examples of crisis events that have occurred in recent years in China, we have divided the current crisis events into three categories: First, disasters, mainly natural disasters, earthquakes, forest fires, and volcanic eruptions. , tsunami, floods, windstorms, etc. Second, accidents mainly refer to serious accidents caused by human factors, such as mine accidents, food safety accidents,traffic accidents, construction accidents, medical frauds, public safety accidents, and public health incidents. The third is behavior, mainly referring to the misconduct of the staff of government agencies, causing some wrongdoings of evils, officials bribing bribes, using power for personal gains, breaking the law, and so on. Each of the three types of crisis has its own characteristics, and it is also different when it comes to crisis public relations. It should be categorized and interpreted.Disaster Crisis Public Relations - ConfidenceThe most striking feature of disasters is sudden and destructive. Once a natural disaster occurs, it is highly destructive, and the number of people involved is large. The affected area is wide, and the peopl e’s psychological vulnerability is scary. At this time, the public relations requirement for the government’s crisis is to express confidence. If the government is indiscriminate, the public will become more panicked. This panic will make the vicious impact of the disaster even worse. Only when the government handles these kinds of crises is full of confidence. The people can feel pragmatic and can actively cooperate with the government to develop a series of measures for self-rescue and reconstruction after the disaster. Therefore, all public relations activities of the government should be conducted around confidence, showing full confidence in dealing with disasters and using confidence to inspire the spirits of disaster-stricken people to rebuild.The scope of the earthquake affected by the earthquake, the number of people involved, and the seriousness of the situation do not need to be recounted. People talk about it today. In the face of the earthquake, the government achieved victory in earthquake relief with confidence. The first time, calm and calm, immediate deployment of earthquake relief work. The media around the world have given very high appraisals of the government’s confidence and ability in the face of this crisis. Facts have also proved that the confidence shown by the government in dealing with the crisis has infected every disaster-stricken people, made them courageous to save themselves, and strengthened their faith in reliving the tree. It is the best form of patriotic education. It can be seen that confidence is the core of the government’s handling of disaster-related crisis events. The government should conduct a series of public relations activities with confidence and rely on the current public opinion environment to promote people’s confidence in production and life as soon as possible so as to minimize disaster losses.Accident Crisis Public Relations - SincerityThe difficulty in dealing with accidental crises is that they are most afraid of rumours. People tend to hear the truth about the causes of accidents, the number of casualties, and property losses. Rumors have spread that the damage from such rumours is sometimes harder to repair than the accident itself. The public will therefore respond to thegovernment. Suspicion, followed by the government's rescue measures to resist emotions, affecting the process of accident relief, causing unnecessary losses. Therefore, the core of the accident-crisis crisis public relations is sincere. After the accident, the government should honestly announce the relevant data and the rescue process, indicating that the government's sincerity in dealing with the accident has given the people a true account and statement, and cannot adopt a containment method. Cover and cover up. The facts are indisputable. Everyone has the right to know facts. Covering can only hurt the hearts of the people. This kind of loss is more difficult to make up than the material loss. Sincerely, it is the starting point for the government to carry out the public relations crisis of accidents. It sincerely shows that the government can recognize its own mistakes and admit mistakes so that it can correct mistakes in its future work.Behavior Crisis Public Relations - DeterminationThe biggest feature of the behavioral crisis compared to the other two types of crisis is that it hurts people’s hearts. Due to the personal bad behavior of government workers, people have doubts about the impartiality of the government's work integrity, which runs counter to the government's view of promoting efficient and clean service-oriented government. Therefore, when the government responds to this kind of crisis, it should show its determination and must severely punish this kindof behavior. It must take resolute measures to put an end to this phenomenon, seek to restore the good image of the government, and provide the people with a fair and equitable working environment. The handling of such crises is also the most difficult and sensitive. It is also a serious problem facing our Party. In the face of common people’s doubts, governments at all levels should decisively express their resolve to deal with it, resolutely implement the principle of equality before the law, publicly review relevant cases, use the new media environment, carry out various public relations activities, and openly accept public opinions. Supervision allows the administrative power to operate well.In short, when the government engages in public relations activities in the event of a crisis, if it can adhere to the principle of faith, sincerity, and determination, and then compares the heart and mind with the characteristics of the new media environment, and improves and innovates in ways and means, we believe that we can certainly achieve positive and optimistic results. , get public support and form a good relationship between the government and the public.中文译文新媒体环境下政府危机公关研究作者：M Bowden摘要当今社会的一个特点是多种矛盾并存, 社会矛盾的频发也是政府遭遇危机的一个主要原因, 另一方面全新的媒体环境也在发生快速的变化,在面对复杂的媒体环境时,能否妥善处理危机事件,是目前政府执政能力的一大考验。
unit公关文稿的翻译分析
Case: Barack Obama Presidential Victory Speech
• 从2007年奥巴马参加总统选举时开始，弗兰克尔就与乔恩·法夫罗、 本·罗兹一起为奥巴马工作，主要任务就是写各种演讲稿。在奥巴马赢 得总统选举时，许多人认为，才气横溢的弗兰克尔等人所撰写的演讲 稿，为奥巴马赢得了许多选民的支持，是奥巴马获胜的重要因素。
手持笔记本电脑的弗兰克尔是 白宫写作团队的核心之一
白宫写作团队经常与奥巴马碰头
Rhetoric Methods
Parallelism Antithesis Repetition Alliteration Allusion & quotation
Parallelism
• 各类演讲中最常用的修辞手法非排比莫属，可以说是必不 可少的。排比即将三个或三个以上结构一致或相似的词、 词组或句子并置在一起。
新闻通稿(Press Release) 公司宣传材料 (Prospectus/Presentation) 各种致辞(SpeechesWelcoming ,Farewell, Opening, Closing, Thanking, Congratulation, Celebrating & Inaugural) 商务演讲稿(Business Speeches)
Allusion & Quotation
• Allusion用典，指的是提及神话中或历史上著名的人或事件 而使听众产生联想。
• “When the bombs fell on our harbor and tyranny threatened the world” 分别指的是“日本偷袭美国珍珠港” 和“德国发动二战”.
• Quotation 引言，是指不加任何修改地直接借用名人名言到 自己的演讲中。
PR MATERIALS 公关文稿
在这里我们主要讨论公司企业新闻发布函（Press Release/news release）、致辞和演讲稿等文稿类材料的翻译 技巧和方法。
新闻发布函（ 新闻发布函（Press Release/news release） ） 新闻发布函（Press Release/news release）是指 公司企业向新闻界或其他媒体发布的有关自己企 业内部发展动态的告示。它不是广告，但其具有 宣传性并能引起公众的关注，能成为对外发布窗 口和交流阵地，联系外界的主要桥梁和纽带。一 般来说，公司企业向媒体发出的新闻发布函会包 含以下几个方面的内容：公司改组，高层领导人 事变动，推介新产品、建设新的基础设施（生产 线、办公楼等）、以及其他有关重大事件或决策 改 发布日期：2003年3月22日 ABC公司改组 正如一个人做更复杂的工作需要学习新的技术一样，一家公 司有时随着工作量的增大不得不寻找出完成工作的新方法。 这是件很好的事情。 为了处理好随着良好服务和迅捷反应而迅速增长的专营权和 帐户数，ABC公司正在改组其地区销售力量，2003年4月1 ABC 2003 4 1 日生效。ABC公司把全国划分成四个市场区：东部市场、南 部市场、中央市场和西部市场；并将各设一位地区经理： Margaret Olson (东区), Harry Baines(南区), Rolf Johanssen(中央区), and Barry Jones (西区)。为协调全国整 体销售工作，Mark Vinson 将出任公司的全国销售经理。5 月前，整个公司系统内的工作会准备就绪，并且这四个地区 的工作会步入正常轨道。公司相信从未来几个月里更大的销 售量中可以看出所做出的努力是完全值得的。 ——结束—— 联系人: G L Sender先生, 公共关系部经理, Tel: 6654388
_公关文稿
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Ⅱ． 公关文稿的翻译技巧（2）
以下分类具体介绍部分公关文稿的翻译方法：
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一、内部文稿 内部文稿因是企业内部交流使用的一种文函形式，其格式比较固定。随着 国际化进程的加速，中外企业在内部文函的使用上也基本一致，因此在进行翻 译时应注重目的语的结构以及行文习惯，文字尽量浅显确切，提供实质性信息， 强调简洁性、逻辑性、紧凑性和客观性。 例如：
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一、内部文稿 内部文稿指企业内部交流用的各种文函（Internal Communications）， 包括备忘录（Memorandums）、议事日程（Agenda）、会议记录 （Minutes）、面谈记录（Notes on Face-to-Face Conversations）、电话跟 踪确认函（Telephone Follow-Up Letters）等。随着国际化的进程和企业规模 的日益扩大，企业内部文稿使用的频率越来越高。因此，为了提高企业效率， 各个企业都对其内部的各种文稿作了统一的规定，这主要是以各种类似表格 的形式体现出来的。
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I. 公关文稿的语言特点。（1）
PR Documents公共文稿-商务英语翻译
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ANSWER
Mr. President, Ladies and Gentlemen: It is my honor to declare open the Conference of International Trade Cooperation. On behalf of the Chinese Government and the people, and in my own name, I would express my warm congratulations to the Conference and my heartfelt welcome to all the guests and delegates. It is indeed a privilege and a pleasure for me to address this International Conference, convened with the substantial support from the Ministry of Foreign Trade and Economic Relations. I believe our cooperative efforts are sure to be productive and will contribute directly to further trade expansion to the benefit of our countries. I wish the conference a great success. Thank you for your attention.
公关新闻发言稿格式范文
公关新闻发言稿格式范文
尊敬的媒体朋友们，
大家好，欢迎各位出席今天的新闻发布会。
我是某某公司的公关部经理，今天很高兴能和大家分享一些重要的消息。
首先，我们公司近期取得了一系列引人注目的成果。
我们与国内著名电子科技公司合作推出了一款创新型产品，该产品在市场上取得了巨大成功。
我们感谢全体员工的辛勤工作和专业精神，同时也感谢合作伙伴的支持与信任。
除此之外，为了更好地服务客户，我们近期在全国范围内开设了数十家新的门店。
这些门店的开设，不仅能够更方便地为客户提供优质产品和服务，还将为当地社区创造更多的就业机会。
我们希望通过扩大门店数量，加强对市场的覆盖，进一步提升我们公司在该行业中的竞争力。
此外，为了加强与客户的沟通与反馈，我们公司还推出了全新的客户服务热线。
客户可以通过该热线随时咨询产品相关问题，提出建议和意见。
我们将尽最大努力为客户提供满意的解答和优质的服务，以确保客户获得更好的购物体验。
最后，我想借此机会感谢各位媒体朋友一直以来对我们公司的支持和关注。
正是因为有你们的宣传报道，我们才能够更好地与广大消费者沟通，取得今天的成果。
我们希望能够与媒体朋友们保持良好的合作关系，共同促进行业的发展和进步。
感谢大家的到来和聆听，请各位媒体朋友就以上内容提出任何问题或需要进一步了解的情况。
谢谢！。
商务翻译实务_第十单元 公关文稿翻译
第十单元 公关文稿翻译
公关文稿翻译
本章概要
公共关系（Public Relations）是一个组织与其相关公众之间的 传播管理，或沟通管理，其目的是为了对公众舆论产生影响，为某 一组织树立良好的形象和声誉。建立良好、有效的公共关系有助于 企业和它的公众之间形成良好的关系，从而尽可能地建立一种与周 围环境相适应的发展氛围，并与公众共享利益。而作为信息载体， 公关文稿（Public Materials）正是这其中的具体实践之一，是为公 共关系的目的而服务的。随着国际贸易规模的扩大，公关领域日趋 活跃，公关文稿的翻译也彰显其重要性。通过公关文稿的翻译，可 以帮助企业内部或企业与客户、同行等社会各界相互沟通、相互适 应，以良好的企业形象赢得广泛的关注和信赖，从而为企业带来显 著的经济效益和社会效益。
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Memorandum To: All From: Michael Smith Subject: Staff Meeting On Friday, November 10th, we will have our staff meeting at 9:00 am at the Conference Hall on the sixth floor. We expect the meeting to last one and a half hours; the agenda is attached. If you have anything else you think should be addressed, please let me know no later than October 28th.
内部文稿
内部文稿指的是企业或组织内 部交流常用的各种文函，如议 事日程（Agenda）、备忘录 （Memorandum）、日程计划 （Schedule）、会议记录 （Minutes）、通知（Notice） 以及各种功能的便条和记录 （Note）等。随着国际化进程 的加速，内部文稿使用的频率 也越来越高。为了提高企业效 率，各个企业都会对其内部各 种文稿做相应统一的格式或使 用规定。
商务翻译实务_第十单元 公关文稿翻译
对外文稿：对外文稿一般指的是企业 或组织对外新闻发布使用的新闻通稿 （Press/News Release）、新闻发 布会（Press Conference）文稿、展 览展示会用的公司宣传材料 （Commercial Presentation）、商 务陈述（Business Presentation）、 公益活动用的宣传稿件（Publicity Material）、庆典礼仪活动或会议宴 会等场合的各种致辞（Speech）和 商务演讲（Business Speech）等。
Task II 阅读下列两则公关文稿，思考：公关 文稿的语言有什么特点？
1. Mr. Vice President, Our American friends, My colleagues, Ladies and Gentlemen, On behalf of all the members of our mission, I would like to express our sincere thanks to you for inviting us to such a marvelous Christmas party. We really enjoyed the delicious food and excellent wine. Also, the music was perfect. I enjoyed meeting and talking to you, and sharing the time together. As we say, well begun is half done. I hope we will be able to maintain this good relationship and make next year another great one together.
英语公关发言稿范文模板
---[Your Name][Your Title/Position][Your Organization][Date of Speech]---IntroductionGood [morning/afternoon/evening], distinguished guests,[clients/customers], and members of the press. It is a great pleasure to stand before you today to [state the purpose of the speech]. My name is [Your Name], and I am [Your Title/Position] at [Your Organization]. Today, we are gathered to [introduce a new product/service, discuss recent achievements, address an issue, etc.].---Body of the Speech[Section 1: Opening Remarks]Ladies and gentlemen, thank you for joining us on this special occasion. [Your Organization] has always been committed to [state the organization’s core values or mission]. As we navigate through [current industry trends or challenges], we remain steadfast in our dedication to [mention specific goals or initiatives].[Section 2: Background Information]To provide some context, let me share a brief overview of[topic/issue/product/service]. [Include key facts, statistics, or historical background that are relevant to the topic at hand.][Section 3: The Main Point(s)]Today, I am excited to announce [the main point of the speech]. This is a significant milestone for [Your Organization] and for [stakeholders involved]. [Provide details about the new product/service, initiative, etc.], and explain how it will [benefit the company, customers, community, etc.].For example:- New Product Launch: Our latest innovation, [Product Name], is designed to [describe the benefits and features of the product]. It is a testament to our commitment to [quality/innovation/sustainability], and we believe it will revolutionize the [industry/niche].- Community Initiative: In partnership with [local organization], we are launching a new program aimed at [describe th e initiative’s goals and impact]. This initiative is part of our ongoing effort to [contribute to the community/enhance social responsibility].[Section 4: Addressing Concerns or Challenges]I understand that there may be concerns or questions regarding [mention any potential issues]. Let me address a few of them:- Quality Assurance: We have rigorous quality control measures in place to ensure that [Product/Service] meets the highest standards.- Cost Implications: While [Product/Service] may have an initial investment, the long-term benefits and cost savings will far outweigh the initial costs.- Sustainability: Our [Product/Service] is designed with sustainability in mind, and we are committed to minimizing our environmental footprint.[Section 5: Closing Remarks]In conclusion, [Your Organization] is [state the closing message or call to action]. We are excited about the future and the opportunities that lie ahead. Thank you for your continued support, and please join us in celebrating this significant achievement.---Call to ActionIf you have any questions or would like to learn more about[Product/Service/Initiative], please do not hesitate to reach out to us. We are here to assist you and answer any questions you may have.Once again, thank you for your attention, and I look forward to [mention any future events or interactions].---ClosingThank you all. Have a [morning/afternoon/evening].。
公关常用英语
北京鼎佳智业企业形象策划有限公司
Deals/distributors 交易商/分销商 Desktop publishing 电脑排版 Direct mail 直邮 Distortion 歪曲 Education 教育 Electronic media 电子媒体 E-lobbying 电子游说 E-mail memorandum 电子邮件备忘录 E-mail 电子邮件 Employee communication strategies 员工沟通战略 Employee communication tactics 员工沟通策略 Employee communication 员工沟通 Employee families 员工家庭 Environment 环境 Environmentalism 环境保护 Ethics 道德(准则) Evaluation 评价 Face-to-face 面谈 Federal,state,local legislators 联邦,州,当地立法者 Financial relations 金融公关 Goodwill 商誉 Government relations 政府关系
Best Consulting Updated on April 12, 2005 5
北京鼎佳智业企业形象策划有限公司
Print publications 印刷出版物 Product promotion 产品促销 Product publicity 产品宣传 Project team 项目小组 Public aspiration 公众抱负 Public attitudes 公众态度 Public awareness 公众意识 Public issues management 公共事务管理 Public mood 公众情绪 Public need 公众需要 Public opinion 舆论 Public policy forecasting 公共政策预测 Public relations advertising 公关广告 Public relations agency 公关公司 Public relations counseling and research 公关咨询与调研 Public relations department 公关部 Public relations objectives/strategies 公关目标/战略 Public relations plan 公关计划 Public relations programs 公关方案 Public relations tactics 公关策略 Public relations 公共关系 Public sentiment 公众意见