marketing paper
市场营销的术语中英文对照表
FOB-origin pricing TP（TETRA PAK） chain stores combination store P-T（Part-timer） Retailing wheel of retailing concept Retailer Retailer cooperatives RKA（Retail Key Account） fashion monopolistic competition Road Show HBR（Hotel，Bar，Restaurant） AC green marketing Floor Display maslow's hierarchy of needs 3A（Avalible、Able、Adsire） buyer's market MIT（Marketing Inpact Team） Seller’s market GRP（Gross Rating Point） media SPPD（Sales Per Point of Distribution） American marketing POP（Point Of Purchase） Seal-bid pricing Seal-bid pricing intensive distribution intensive growth opportunity freight-absorption pricing Stars Target profit pricing Served market(target market) catalog marketing
SPM（Supermarket） POSM（Point of Sale Materials） ABC（Activity based costing）： cost-plus pricing growth stage maturity stage CRP（Contiuous Replenishment） exporting initiator PW（Passive Wholesalers） TT（Traditional Trade） conventional marketing channel idea screening idea generation Total promotion budget PG（Promotion Girl） inventory control KSR L-SPM（Large - Supermarket） SM（ShoppingMall） agent inseparability LKA（Local Key Account） geographic organization Territorial-structured sales force TPL（Third Party Logistics） FVP（First Vice President） Telemarketing Television marketing DSD（Direct Store Delivery） order processing motive exclusive distribution USP（Unique Selling Propostion） GE（Gondola End） TG（Type Genus ）
Marketing Section (Sales kit)
服务 销售信息 广告 促销 Service Sales Message Advertising Promotion
在两条战线上，兵分四路出击 Dual-Front, Four-Pronged Thrust 顶级品牌：用世界一流的品牌向中国市场提供最好的产品
Premium Brand: Offers the best product to the China market with a World-Class Brand Name
选择价值 CHOOSE THE VALUE
提供价值 PROVIDE THE VALUE
分销 Distri bution
传递价值 COMMUNICATE THE VALUE
价值需求 消费群体 好处和价格 产品设计 来源 Value Consumer Benefits Product Source Desired Group & Price Design
市场营销
价值传导体系
产品定位
市场调查
有效的促销活动
广告和媒体
商业体系是一个价值传导系统
传统的生产导向的体制
开发产品
生产产品
销售产品
市场营销 销售和分销 Marketing Sales & 广告 促销 定价 Ad Promo Price Distribution
产品设计
生产过程设计
采购
生产
服务
调查 Res.
技术 产品设计 生产 Technology Product Design Manufacturing
来源 功能 Source Function 专利 实体 Patents Physical 产品 特性 Product Characteristics 过程选择 美观 Process choices Aesthetics 质量 Quality 技术 Technology 原材料 Raw materials 生产能力 Capacity 采购 Procurement
全面营销报告英文翻译
全面营销报告英文翻译Comprehensive Marketing ReportExecutive Summary:The following report analyzes the comprehensive marketing strategies employed by our company over the past year. It aims to provide a detailed overview of our marketing initiatives, their effectiveness, and recommendations for future improvement.1. Introduction:This section provides a brief introduction to the report, outlining the purpose, methodology, and scope.2. Market Analysis:This section presents a comprehensive analysis of the target market, including its size, growth rate, trends, and competitive landscape.It also includes a SWOT analysis to identify our company's strengths, weaknesses, opportunities, and threats.3. Objectives:This section outlines the specific marketing objectives set for the year, including increasing brand awareness, expanding market share, and improving customer retention.4. Marketing Strategies:This section discusses the various marketing strategies employed during the year. These include digital marketing, social media campaigns, traditional advertising, public relations, and partnerships.5. Digital Marketing:This subsection delves into the digital marketing efforts undertaken by our company. It covers website optimization, search engine optimization (SEO), email marketing, content marketing, and social media marketing. It also evaluates the effectiveness of these strategies in achieving our marketing objectives.6. Social Media Campaigns:This subsection highlights the social media platforms utilized for marketing purposes, the campaign themes, content strategies, and engagement metrics. It assesses the impact of these campaigns on brand awareness and customer engagement.7. Traditional Advertising:This subsection focuses on traditional advertising channels such as print, television, radio, and outdoor advertising. It reviews the creative concepts, target audience reach, and effectiveness of these campaigns.8. Public Relations:This subsection investigates our public relations efforts, including media partnerships, press releases, events, and brand collaborations. It evaluates the visibility gained through these activities and their impact on brand perception.9. Partnerships:This subsection explores strategic partnerships established during the year and their contribution to overall brand growth. It analyzes the objectives, benefits, and results of these collaborations.10. Results and Analysis:This section presents an analysis of the results achieved through our marketing efforts. It includes key performance indicators (KPIs) such as website traffic, conversion rates, social media engagement, brand mentions, and customer feedback. It also compares these results to the set objectives.11. Recommendations:This section provides recommendations for improving future marketing campaigns based on the analysis and insights gained from the previous sections. It offers suggestions for optimizing digital marketing strategies, enhancing social media campaigns, refining advertising channels, and strengthening public relations efforts.12. Conclusion:The report concludes by summarizing the key findings, emphasizing the successful strategies, and acknowledging room for improvement. It reinforces the importance of continuous evaluation and adaptation in achieving marketing success.By thoroughly analyzing our comprehensive marketing efforts, this report aims to provide valuable insights and recommendations for our company's future marketing endeavors.。
影视专用术语
1、三分规则rule of thirds：为了使构图更加匀称，将一个画面分成三等份而不是两半。
2、中景镜头medium shot：交待被摄主体及其周围情况的镜头，缩写为MS。
3、切入镜头cut–in：某镜头中的人或物是一个镜头的局部元素，前者就叫后者的切入镜头。
4、切出镜头cut–away：某个镜头中的人或物没有在上一个镜头中出现，前者叫做后者的切出镜头，常用来交待相关的细节或他人的反应。
5、主镜头master shot：交代整个场景及其中所有主要元素的镜头。
6、主观镜头point–of–view shot：显示剧中人所看到情景的镜头，缩写为POV。
7、白天拍夜景day–for–night：镜头在白天拍，但视觉效果像是夜晚。
8、交叉淡入淡出cross–fade：声音（图象）淡入的同时另一声音（图象）淡出。
9、淡入/淡出fade–out/fade–in：一个清晰画面逐渐过渡为黑场，从有声到无声；反之亦然。
10、全景镜头long shot：强调整体环境及其中人或物的分布状况的镜头。
11、低角度镜头（仰拍镜头）low–angle shot：从低角度向上拍摄的镜头。
12、高角度镜头（俯拍镜头）high–angle shot：从高角度向下拍摄的镜头。
13、走位blocking：决定演员在一个镜头中的位置及运动路线。
14、近摄macro：镜头的一种设置，可以拍摄镜头极近的物体。
15、定位镜头establishing shot：引导观众进入一个新的地点或时间的镜头。
16、长焦镜头long lens：能够放大被摄主体，压缩空间距离的镜头。
17、衰减时间decay：一个声音从最大音量到完全无声所用的时间。
18、过肩镜头over–the–shoulder shot：在这个镜头中观众的视线可以越过一个人物的肩部看到另一个人或物，缩写为OS。
19、摇滚rock&roll：一场剧刚开始时使用一系列剧烈晃动的全景镜头，好像观众在摇动着看这场戏。
办公文教采购商
COMPANY PE Bags 箱包 852-852-23854269Larry Ip 852-852-27802308Rm 601
6/F Chevalier Comm. Ct T.J. TRADING, 美国 INC. 体育及旅游休闲用品体育及旅游休闲用品
Roller shoes 体育及旅游休闲用品 Guillrtmo Escobar Gerente G V M COTTON 印度 体育及旅游休闲用品体育及旅游休闲用品
体育及旅游休闲用品 91-0424-2212306 V G Vignesh 91-0424-2212306 NO.54 T V S St Erode Tamilna PT.LULUINDONUSA 印度尼西亚箱包箱包
S RD., YUJIN TRADING 新西兰 LIMITED 办公文具办公文具
办公文具 2749123 柳金哲 2745123 UNIT2 83C HARRIS
ROAD EAST TA VACCHETTI 意大利 GIUSEPPE SPA 办公文具钉书钉起钉器
iron basket 钉书钉 00390173750990 Marco 0039017375542 langhe carrù cn
camping equipment 体育及旅游休闲用品 , 1-818-9828088 yoga mat James Wong1-818-9828118COURTEC SA瑞士 体育及旅游休闲用品室内、外运动用品
shopping bag,non 室内、外运动用品 woven 41329441934 bag Beuret JF 41329441034 PASSAGE DES JARDINS 優克得實業有限公司 台湾省 体育及旅游休闲用品体育及旅游休闲用品
市场营销的术语中英文对照表
convenience goods Trade mark DM（Direct Mail） merchant wholesaler business analysis business philosophy commercialization Business Negotiation PP（Previous Period） VAL-PP（Value PP） Social environment Social classes Social marketing Penetration lifestyle ecological environment Time-series analysis fads actionability market market orientation market positioning Value Share market share market development market leader market penetration market penetration pricing MDR MDM MDE market segment market segmentation marketing environment marketing audit marketing information system
FOB-origin pricing TP（TETRA PAK） chain stores combination store P-T（Part-timer） Retailing wheel of retailing concept Retailer Retailer cooperatives RKA（Retail Key Account） fashion monopolistic competition Road Show HBR（Hotel，Bar，Restaurant） AC green marketing Floor Display maslow's hierarchy of needs 3A（Avalible、Able、Adsire） buyer's market MIT（Marketing Inpact Team） Seller’s market GRP（Gross Rating Point） media SPPD（Sales Per Point of Distribution） American marketing POP（Point Of Purchase） Seal-bid pricing Seal-bid pricing intensive distribution intensive growth opportunity freight-absorption pricing Stars Target profit pricing Served market(target market) catalog marketing
市场营销（MarketingManagement）_考研英语作文
市场营销(Marketing Management)in a highly competitive environment, the ability to create competitive edges over one’s adversaries and to achieve ultimate victory in fierce competitions depends not so much on materials resources as on the mental factors of intelligence and concepts. those concepts that can lead to new visions and perspectives and those approaches that can effectively solve problems will have the greatest value. the overriding factor which ensures the eventual materialization of new concepts and gives rise to effective approaches is management. as a branch of applied science, the science of management has crucial value not only for developing countries like china which are making uttermost efforts to catch up with the developed countries, but also for the leading multinational giants in the developed countries themselves. for a person like me who has decided to pursue marketing management as my career objective, to sharpen my intellectual caliber, to understand the essence of management and to grasp important skills of management have become my greatest aspiration.as a master’s student specializing in marketing and enterprise strategies, i am very proud to report that i have made some encouraging research achievements. of the two research papers that i wrote concerning strategic development of enterprises—enterprise strategic alliance based on resource complementarity and the strategic orientation and countermeasures for chinese enterprises in international operations in the new millennium, the former has been published by economic tribune in sept. 2002 and the latter has been accepted for publication by china economists in feb. 2003. thesetwo research papers are the fruition of my active involvement in a research project named study on chinese enterprises’ cooperation-competition models in hyper-competitive conditions, which is sponsored by china state natural science foundation (foundation project no. 70140132). another paper entitled brand marketing: a competitive mode on a higher level in modern economics has been published by contemporary finance & economics in november this year. those research achievements can unmistakably indicate my tremendous potential to perform much more ambitious researches in my future degree program and i am determined to develop this potential to the fullest extent.i completed my four-year systematic studies in engineering and management science as an undergraduate at the school of economics and management, beijing university of aeronautics and astronautics. it is precisely this undergraduate education that has reinforced my determination to pursue marketing management as my lifelong career. although as an undergraduate my understanding of some courses cannot be described as profound (some might even be said to be rather superficial), my learning of those courses nevertheless widened my ken of knowledge and broadened my vision.。
journal of marketing research 投稿经验
journal of marketing research 投稿经验Journal of Marketing Research(JMR)是市场营销领域的重要学术期刊之一，以下是投稿JMR的一些经验和建议：1. 确定主题：JMR 接受各种与市场营销相关的主题，如消费者行为、营销策略、市场研究方法等。
在投稿之前，请确保您选择的主题是JMR所接受的，并且您已经阅读了该期刊中已发表的相关论文。
2. 撰写论文：JMR要求论文结构清晰、逻辑性强、论证严谨，且论文必须使用英文撰写。
在撰写论文时，请注意以下几点：- 确保您的论文符合JMR的格式要求，如字数、引用格式等。
- 论文应具有可读性，避免使用过于复杂或冗长的句子。
- 论文需要有足够的理论基础和实证支持，避免仅凭主观意见或缺乏理论基础的实证研究。
3. 准备材料：JMR要求提交完整的论文、摘要、关键词和作者简介等材料。
请确保您提交的所有材料都符合期刊要求，并使用正确的格式。
4. 选择审稿人：JMR要求作者选择合适的审稿人，以保证审稿的专业性和客观性。
在选择审稿人时，请考虑以下因素：- 审稿人应具有相关的学术背景和专业知识。
- 审稿人应熟悉JMR的格式要求和评审标准。
- 审稿人应能够为您的论文提供有价值的反馈和建议。
5. 提交论文：JMR接受在线投稿，作者需要按照期刊的要求提交论文和材料。
在提交论文后，作者将收到确认邮件，并可以在期刊官网上跟踪论文的状态。
6. 等待审稿：JMR的审稿周期较长，通常需要数月时间。
在等待审稿期间，作者需要耐心等待，并做好对审稿意见的回应和修改工作。
7. 修改论文：JMR要求作者根据审稿意见进行修改，并提交修改后的论文。
在修改论文时，请注意以下几点：- 修改后的论文应符合JMR的格式要求。
- 修改后的论文应充分考虑审稿意见，并进行相应的修改和完善。
- 修改后的论文应保持其原有的风格和结构，并尽可能保留原始数据和结果。
总的来说，投稿JMR需要有充分的准备和耐心，同时也需要遵循期刊的要求和流程，以保证论文的专业性和可读性。
市场调查方法(英文版)第十章
➢ The accuracy of a measure or the extent to which a score truthfully represents a concept.
❖ Does a scale to measure what was intended to be measured?
1. Explain what needs to be measured to address a research question or hypothesis
2. Define operationalization 3. Distinguish levels of scale measurement 4. Explain the need for index or composite measures 5. List the three criteria for good measurement 6. Explain the significance of scale reliability and validity 7. Describe how marketing researchers think of attitudes
© 2007 Thomson/South-Western. All rights reserved.
10–4
EXHIBIT 10.1 Are There Any Validity Issues with this Measurement?
© 2007 Thomson/South-Western. All rights reserved.
• Constructs
➢ Concepts measured with multiple variables.
广告专业英文词汇总结
A广告代理商能从媒介获得佣金（代理费）的广告，如报刊广告、广播广告、电视广告、影院广告、户外广告等。
广告公司的业务人员职称。
客户经理往往须负责下列工作：1与客户及内部其他部门共同计划广告（planning）,向各部门传达客户的诉求；2内部协调（coordination）；3将广告设计稿提供给客户；4监督执行政府的有关广告规章和法规（regulatorymatters）；5利润管理（agency profit management）。
客户经理通过计划和协调公司的服务部门，为客户提供更好的服务。
是广告代理商的中心工作，肩负着使客户满意从而建立起长期的合作关系，及推动广告代理商内部工作有效运转的任务。
它是广告代理商直接同客户进行沟通、交流的一种功能。
习惯上称为“广告公司”，即《中华人民共和国广告法》中所称的广告经营者，一般设有许多职能和业务部门。
称“运动”或“战役”。
广告活动包括以下四个重点：制作适当的销售信息、及时传达给受众、选择适当的时机，用合理的成本。
广告主制定一项能测定的目标后，为达到这一目标制定广告战略，然后在市场上执行，包括：广告计划、广告制作、销售及营销等。
分为企业的广告部和媒介的广告部。
企业的广告经理负责拟定、审核及实施企业的广告计划。
一般也是负责有关广告的具体工作。
媒介的广告部经理负责出售报刊等的版面，广播、电视的时间等。
利用机场的候机室及在机场内其他各种场地和设备上制作刊出的广告，也包括在指示牌上制作的广告。
广告通过媒介向目标受众诉说，以求达到所期望的反应。
诉求是制定某种道德、动机、认同，或是说服受众应该去做某件事的理由。
诉求分三类：理性的、感性的和道义的。
诉求所用语句应具有强烈的感染力。
群体抽样的一种形式。
样本空间按区域进行划分，选定某抽样区域，如一个县、一个行政区、一个街区，从中确定调查对象。
接受广告的公众，也就是广告的对象。
通过任何广告媒介接触的观众或听众，都有数量、特征方面的不同需要考虑到。
Project_marketing_paper_PhM
• Development of a new aircraft (B777), helicopter (NH90), drone/UAV (Exdrone, CL289, Pioneer, Phoenix, Crecerelle, Fox, Taifun) • New version: - new engine - cargo version • New equipment (video / landscape) • Reduction in fuel consumption • Reduction in sound pollution / emissions
(British Standard Institute)
- “It’s a complex transaction covering a package of products, services and work, specifically designed to create capital assetes that produce benefits for a buyer over an extended period of time” (Cova, Ghauri and
Philippe Malaval
PPP & PFI
Concession
Concession contracts are similar to Design, Build, Operate and Finance arrangements, except that the private sector contractor recovers its costs either through direct user charges or through a mixture of user charging and public subventions.
英文翻译
外文翻译Computer Papers -Network Marketing PapersOne: the explicit purpose of contacting customersFirst, prior to engaging in network marketing, we want customers to do in-depth communication and exchanges, clear the customer's purpose in the exchange, which is the client what to do network marketing purposes. They want to enhance the brand or increase sales through network marketing, depending on the focus and purpose, the latter to develop targeted programs.Two: Analysis Product Analysis Customer'After the first transfer plan after the first move to seek', that is to say before the work, we have to understand and analyze the customer's products and services, find out the point of sale and where the advantages of products and services. This can be enlarged and be freed from the homogenization of competition. In a detailed understanding of the products and services we want to go after the analysis of potential customers based on their products and services, go to analyze the potential customers of consumer psychology, age range, surfing habits and so on.Three: to determine the platform and methodsWith the above two steps to pave the way to work, we can go to have a platform on the Internet targeted selection to identify potential customers network platform. If your products and services are for those student groups, the SNS social networking sites can not be ignored, because these platforms gathered a lot of your potential customers, and the like can not be ignored QQ-related platform. That is, after analyzing the characteristics of customer groups in order to determine their marketing platform.And then based on these known things feasibility of developing programs, is ready to do or event marketing event marketing? Video marketing is to carry out some of it good news or soft article marketing and so on.Four: Execution Monitoring and adjustmentOnce the program so the next step is the implementation of a strong, no matter how good the program execution is useless. While executing our close attention to implementation of the results and direction, to avoid bias in the execution because some unpredictable factors emerge interference direction. If once deviations need to respond quickly to do the appropriate adjustments to avoid fall short.Five: Analysis of the data summaryThe final step is a summary of the final results of this summary is based on the implementation of the execution from the final data for analysis and summary. Such as: After this time the planning and execution have not achieved the desired results, such as break site traffic, the number of people concerned about the turnover increase, enhance brand awareness and so on. These things are ultimately need data to speak of.More of these are my network marketing planning process an analysis, of course, there are a lot of details, grasp of these details may result in differences in the final results in the specific operation. A good marketing plan activities, is in the general framework of the entire right detail to the extreme.Website for domestic SMEs, is not nothing new. Many companies now have their own website, but the site can give exactly what to bring science and technology enterprise asakumo believe business owners who must have a lot to say, and I believe most bosses will think:? 'Web site only to me costs and brings a lot of spam, useless! 'Mobile Marketing on the Fast Track'Mobile terminal is a very personal platform, users of mobile terminals at his own expense, they push hard to accept compulsory mobile advertising.'2009 was seen as the first year of China's mobile Internet, the concept of mobile Internet began to be accepted; and in 2013 was seen as the first year of China's mobile Internet marketing, marking the event is more advertisers recognize the move The importance of advertising, continue to increase the delivery scale, proportion in the overall marketing and promotion budget. According to ZenithOptimedia global forecast data from 2013 to 2016, 36 percent of total new global ad spending will come from mobile advertising, mobile terminals will become the world's fourth largest advertising platform in 2016.From the beginning of 2013, Mengniu Dairy gradually tried more marketing innovation, reduce the size of traditional television advertising running, gradually increase the exposure and the opportunity to interact with the new media, especially the attempt to move the media. For example, Mengniu launched the 'Featured ranch pure milk' is based on the mobile Internet thinking, allow consumers to scan two-dimensional code on the package this simple, direct way, product information, especially information pasture, so consumption process more transparent and open. In addition, participation in the two-dimensional code scanning, from time to time there will be information on the activities, prizes and other forms of interactive, increasing user stickiness.Vice president of Mengniu Dairy market Jesper said, 'traditional marketing, we often seek contact with consumers most centralized platform, with standardized communication mode, the information is passed on to consumers with the most cost-effective manner; and it is precisely the characteristics of mobile marketing the ultimate expression 1 to 1 marketing, user greater emphasis on real-time, interactive and personalized. Business owners must convert the existing mode of thinking, the crowd image for mobile users, usage and other design targeted interactive program, is it possible to Winning the competition to give consumers of all ages. ''Although the use of mobile terminals, very long time, but the acceptance of advertising are lower than other media. Mobile terminal is a very personal platform, users of mobile terminals at his own expense, they push hard to accept compulsory mobile advertising Combining display and mobile end users to consider the characteristics of the show in the form of mobile advertising is an important consideration direction. 'ZenithOptimedia Greater China CEO Steven Chang expressed.With a large crack mobile data fragmentationIn addition to the establishment of a corporate marketing their own APP, APP also actively seize the entrance of the major resources, improve brand exposure on the phone.With the emergence of the micro-channel such as the killer application of APP, APP has become the main entrance to the mobile Internet, corporate marketing in addition to build one of their own APP, can be compared to the official website and domain names on the Internet, but also to actively seize the major APP entrance resources, improve brand exposure on the phone.For example, it has 400 million users Youdao dictionary, of which nearly 200 million mobile phone users is the end user, where the number of daily active users has more than 4.5 million. This section focuses on 70, 80 and 90 'international people' groups, generally well educated, with a solid consumer base and diversified consumer potential.How to use and tap the value of this part of the user, we recommend valuable content to this part of the population through effective forms to achieve effective marketing, hence the saying has done a lot of new attempts in this regard. NetEase Youdao vice president, general manager Youdao dictionary package tower, said the proper way according to user behavior data, every user behavior analysis will affix different labels, defined for each type of user, the process of using the user at once which, through the user orientation, and search for content based on its label, the birth of the most appropriate advertising content.When 'Now, the proper way to share user data has been achieved between the various products for all platforms, to break down the barriers between different products users, namely the proper way dictionary user to use the proper way cloud notes he accumulated on the proper way dictionary The same user behavior can be identified. 'package tower said.In recent years, the proper way in the process with a lot of brand promotion of cooperation, based on brand appeal and on the characteristics of the target audience, based on the proper way users large data analysis, research, promotion of cooperation launched a multi-dimensional model, for example, in line with BMW1 Youdao dictionary in the process of cooperation, BMW hopes to information system BMW1 fast, accurate access to the current young, high-income audience groups. To do this, first use the crowd Youdao dictionary matching strategy.Youdao dictionary user data show the proper way dictionary user with younger, high-income, highly educated characteristics. To this end, the proper way dictionary ads targeted to the typical crowd Youdao dictionary, and predominantly male, in order to achieve wide coverage, high precision promotion. Meanwhile, the combination of BMW overall marketing plan and sales of large data,BMW's sales are mainly distributed in the country to produce a second-tier cities. Youdao dictionary Advertising hired a geo-targeting technology to improve the second-tier cities to spread coverage efforts for Guangdong, Zhejiang, Jiangsu, Shanghai, Beijing and other second-tier market audience put the number of people, the number of 80% of the total running .Website For SMEs, whether there is any use? It should be noted, the website is to bring some SMEs irreplaceable role, bringing huge benefits, especially extraversion business, we are enjoying this new channel to the enterprise benefits. Some sites Why useless? How to make the site to play its due role?1. no promotionCorporate website is a huge information carrier, from a marketing point of view, it is a super leaflets. Analogy, a well site, the equivalent printed brochures, no effective site promotion, equivalent do not distribute the brochure by mail. Not for others to see brochure certainly will not bring benefits to the enterprise. In fact, only the establishment of domestic SMEs this step, recognizing the importance of website promotion and website promotion companies are few and far between.2. incorrect positioningNot from a marketing point of view to the design of any business website is not required, but increase sales through the website, explore new markets and promote the exchange of information. However, the design of the site network companies are often from a technical point of view, advocated 'function', 'style'; and often because these 'features' affect the effectiveness of marketing the site, resulting in 'the higher the investment, the less return' phenomenon, even just a few minor details affecting the value of network marketing. For example, some sites due to excessive begging effects caused by poor site speed, so visitors do not wait, Yi lost business opportunities. If the construction site from the beginning, with regard to the marketing of products1)Purpose, we should consider these questions:2)What people want to look at the website?3)How can I make potential customers find your site in many of his peers?4)What are their habits? They will site speed, convenience, etc. What are the requirements?How can we obtain the trust of your visitors? How can we make them interested in the product and take the initiative to contact the company? If you can focus on marketing concepts, from the customer's point of view to consider the issue, and that the construction site is half the battle.3. the site does not maintainIn the medium to carefully look at many of the seemingly beautiful site in fact there are many errors, page not found, a link error, looking for a long time could not find a phone address and other contact information, see half do not know for what products. Moreover the above information is still half a yearago; if you press the above Email, address a letter to ask questions about the products, it rarely responds promptly, mostly came to nothing. Such sites can play a role in it? Not only no effect, there will be a negative effect! Because it makes guests feel the efficiency of the enterprise. Relying on technology and application-driven, mobile terminals can capture the user's location information, environment and habits, etc. data, through data mining and analysis, to restore user information to a particular scene, and for users to recommend more suitable products. In this context, localized ads to users has become a valuable information or services, ROI of accurate and efficient is obvious.'To do a localized mobile marketing services, first of all, to have a large data mining and analysis capabilities, enabling time orientation, people orientation, geographical orientation, the orientation of media properties, device platform targeting and network operators agreed to; in addition, To have a strong ability to integrate media resources and localization services market operations team.(Source: China Network; compile: China Electronic Commerce Research Center)计算机论文网络营销论文1：接触客户明确目的首先在开展网络营销之前，我们要和客户做深入的沟通及交流，在交流中明确客户的目的，也就是客户做网络营销的目的何在。
市场研究术语中英文对照
市场研究术语中英文对照市场研究行业词汇英语翻译《财富》杂志?Fortune案头调研?Desk Research奥美公司?Ogilvy & Mather白色商品?White Goods百乐门?Parliament百威啤酒?Budweiser包裹销售法?Banded Pack宝洁公司?Procter & Gamble宝丽来?Polaroid宝马?BMW边际成本?Marginal Cost边际收益?Marginal Benefit标准差，均差?Standard Deviation别克?Buick波立兹调查公司?"Alfred Politz Research, Inc" 波旁王朝?Ancient Age Bourbon波特福洛分析?Portefolio Analysis产品差异?Product Differentiation产品生命周期?Product Life Cycle产品系列?Product Line产品组合?Product Mix阐述?Presentation超级市场?Supermarket成对比较法?Paired Comparisons成功的理想主义者?Successful Idealist承诺型消费者?Committed Buyer程度测试?Tachistoscope橙色商品?Orange Goods冲动购买?Impulse Buying重叠率?Duplication抽样?Sampling传销?Pyramid Selling传阅发行量?Pass-on Circulation词语联想法?Word Associaton刺激营销?Incentive Marketing促销?Promotion达彼思广告公司?Ted Bates & Copany大卫·奥格威?David Ogilvy戴比尔斯?De Beers丹尼尔·斯塔奇公司?Danile Starch & Staff 弹性?Elasticity到达率?Reach道奇?Dodge第三者法?Third-Person Technique第一提及?Top of Mind电话访问?Telephone Interview电通广告公司?Dentsu电子售点数据?EPOS Data定量研究?Quantitative Research定位?Positioning定性研究?Qualitative Research动机研究?Motivation Research读者?Readers读者人数?Readership独特销售主张?Unique Selling Proposition 杜邦公司?Du Pont 多方面衡量?Multi-dimensional Scaling多品牌战略?Multi-brand Strategy惰性销售?Inertia Selling恩格尔曲线?Engel Curves二手资料?Secondary Data发行量?Circulation发行量稽核组织?ABC仿造?Me Too访谈?Interview访问员?Interviewer非处方药?OTC菲力普·莫里斯公司?Philip Morris Company菲亚特?FIAT肥皂剧?Soap Opera分刊测试?Split-run Test分销?Distribution丰田?TOYATA缝隙分析?Gap Analysis浮动插播?Floating Spot辅助回想?Aided Recall付费发行量?Paid Circulation复核?Back Checking复核?Validation富豪汽车?VOLVO富可视?Infocus富士胶卷?FUJI FILM覆盖率?Coverage盖凡尼克皮肤反应测试仪?Galvanic Skin Response Meter 盖洛普暨罗宾逊调查公司?"Gallup & Robinson,Inc"概念测试?Concept Testing高度介入产品?High Invovement Procuct革新消费者?Innovators葛瑞广告?Grey Advertising公众调查公司?"Audience Research,Inc"贡献?Contrubution购买周期?Buying Cycle孤独守巢人?Empty Nesers鼓动销售?Hard Sell故事板/分镜头表?Storyboard故事完成法?Story Completion观察调研法?Obseravtion Study广告?Advertising广告/销售比率?Advertising/Sales Ratio广告比重?Advertising Weight广告标准?Advertising Standard广告调查基金会(美国)?Advertising Research Foundation广告概要?Advertising Brief广告口号?Slogan广告目标即广告效果评测?Defining Advertising Goals for Measured Advertising Results国际商用机器公司?IBM过度杀伤?Overkill过滤审查?Screening哈佛商学院?Harvard Business School红色商品?Red Goods互补品?Complements花旗集团?Citigroup华尔街?Wall Street黄金时段?Prime Time辉瑞?Pfizer混合调查?Omnibus Research混和调研?Omnibus Research基本读者?Primary Reader稽核?Audit吉芬商品?Giffen Goods吉列?Gillette集团购买?Organizational Buying集中度?Affinity集中市场细分?Concentrated Segmentation计算机辅助的电话采访?Computer Assisted Telephone Interviewing 记忆测试?Recall Test记忆性?Memorability佳能?Canan家乐福?Carrefour家庭(户)?House Hold家庭稽核?Home Audit家庭生活周期?Family Life Cycle甲壳虫?Bettle价格分析?Values Analysis价格敏感?Price Sensitive价格歧视?Price Discrimination价格战?Price War间接调研?Off-the-research建议价格?Recommended Price箭牌口香糖?Wrigley讲究派头的诉求?Snob Appeal交叉销售?Cross-selling交替需求?Alternate Demand焦点小组(讨论)?Focus group (Discussion)/Interview-FGD/FGI 角色扮演?Role Playing阶式渗透?Cascading结构化访问?Structured Interview金佰利?Kimberly-Clark浸透策略?Penetration Strategy精工?SEIKO句子完成法?Sentence Completion决策群?Decision Making Unit决定性调研?Conclusive Research卡通测试?Cartoon Tests开放题?Open-ended Question开机率?Homes Using TV柯达?Kodak壳牌?Shell可变价格?Variable Pricing可口可乐?Coca-Cola可丽舒?Kleenex可信度?Believability克莱斯勒?Chrysler克劳德·霍普金斯?Claude Hopkins客观看法?Outside View肯德基炸鸡?Kentucky Fried Chicken口碑广告?Word-of-mouth Advertising快流量消费品?Fast-moving Consumer Goods 拉力?Pulling Power拦截访问?Intercept Interview乐观奔命者?Optimistic Striver离差?Deviation李奥·贝纳?Leo Burnett李佛兄弟公司?Lever Brothers力士?Lux连带外部效应?Network Externality联合调研/辛迪加?Syndicated Research 联合分析?Conjoint Analysis联合利华公司?Unilever联想?Association Techniques练习性预演?Dry Run两步收费?Two-part Tariff量表?Scale劣等商品?Inferior Goods零售周期?Wheel of Retailing零头定价法?Odd-even Pricing漏斗深入法?Funnel Approach露华浓?Revlon乱数表?Random-number Table罗塞·瑞夫斯?Rosser Reevse罗夏测试?Rorschach Test骆驼?Camal马丁·迈耶?Martin Mayer麦当劳?McDonald’s麦肯爱里克森广告公司?Mccann-Erickson麦氏威尔咖啡?Maxwell House Coffee卖方市场?Seller’s Market满意购买者?Satisfied Buyer盲测?Blind Test毛评点?Gross Ratting points媒体分析?Media Analysis每千人(户)成本?Cost Per Thousand Figure每千人成本?Cost Per Mille美孚?Mobil美国报纸发行人协会?American Newspaper Publisher’s Association 美国电报电话公司?AT&T美国广播公司?ABC美国广告代理商协会?4A’sThe American Association of Advertising Agencies?美国民意研究中心?American Institute of Public Opinion美国营销协会?American Marketing Association美国运通?American Express描述性调研?Descriptive Research民意测验?Opinion Poll明尼苏达矿务及制造业公司?3M模似?Simulation姆姆巧克力?M&M耐克?Nike尼尔逊公司?A. C. Nielsen尼尔逊全国电视指数?Nielsen National Television Index 尼尔逊受众测定器?Nielsen audiometer尼尔逊指数?Nielsen Index欧宝?OPEL欧洲民意测验和市场调研协会?ESOMAR帕累托原理?Pareto Principle派生需求?Derived Demand攀比效应?Bandwagon Effect判断性抽样?Judgement Sampling旁氏?Pond’s陪伴购物?Accompanied Shopping配额?Quota配额抽样?Quota Sampling频率分布?Frequency Distribution品牌?Brang品牌测试?Brang Test品牌估价?Brang Valuation品牌管理?Brang Management品牌偏好?Brang Preference品牌认知?Brang Awareness品牌形象?Brang Image品牌性格?Brang Personalities品牌忠诚度?Brang Loyalty品牌转换成本?Switching Cost品质认知度?Perceived Quality七喜?7UP期望值?Expectations期望值?Expected Value其他指导人?Other-directed Person 企业标志?Corporate Logo 企业识别?Corporate Identity前导性研究?Pilot Study潜意识广告?Subliminal Advertising 强生公司?Johnson & Johnson乔治·格里宾?George Gribbin情感购买者?Like Friend情感象征?Emotional Symbol渠道冲突?Channel Conflict全国性涵盖度?Blanket人口统计学特征?Demographics人员推销?Personal Selling认识差距?Cognitive Dissonance认知?Awareness认知图表?Perceptual Mapping日后记忆?Day-after-recall入户访问?Door-to-door Interview 软性促销?Soft Sell萨奇公司?Saatchi & Saatchi三维营销?3-D商店稽核?Store Audit社会等级?Social Grading社会接受度?Social Acceptability 社会营销?Social Marketing 深度访谈?Depth Interview生存者?Survivor生活方式?Lifestyle声音比例?SOV声音份额?Share of Voice施乐?Xerox时代华纳?Time Warner时机感?Sense of Timing时间档次?Time Slot时序分析?Time-Series analysis 识阈效应?Threshold Effect使用与态度?Usage and Attitude市场策略的利润效果?Profit Impact of Market Strategy 市场调研?Market Research市场调研/营销调研?Marketing Research市场细分?Market Segmentation市场占有率?Market Share视听众暴露度?Impession收获战略?Harvesting Strategy收入效应?Income Effect收视(听)率?Ratings收视率?Television Rating售点?POP售点?POS斯塔奇数字?Starch Figure斯坦利·里索?Stanley Resor斯沃琪?Swatch四点分析?SWOT Analysis随机抽样?Random Sampling索尼?SONY态度?Attitude探索性调研?Exploratory汤橱浓汤?Campbell’s Soup特许经营?Franchise替代品?Substitutes替代效应?Substitution Effect天美时?Timex听众调查?Audience Research通用汽车?General Motor同类相食?Cannibalisation投射研究?Projective Research图片响应法?Picture Response Techniques推拉战略?Push and Pull Strategies推力?Push Power完成法?Completion Techniques完全竞争市场?Perfectly Competitive Market 万宝路?Marlboro 万事达卡?Master Card威廉·伯恩巴克?William Bernbach威士卡?VISA维持者?Sustainer伟哥?Viagra胃溃疡峡谷?Ulcer Gulch稳定插播?Anchored Spot问卷?Questionnaire沃尔玛?Wal-Mart Stores无品牌忠诚度?No Brand Loyalty无提示认知?Unaided Awareness无准备调查访问?Cold Calling西门子?SIEMENS习惯购买者?Habitual Buyer习惯性购买?Habit Buying喜力?Heineken系统销售?System Selling细流战?Drip Campaign显着特征?Salient Attribute现场调研?Field Research现场督导?Conductor现场督导?Field Supervisor现场工作?Field Work现场人员?Field Force线上活动?Above-the-line线下活动?Below-the-line相关群体?Reference Group象牙牌香皂?Ivory消费者购物固定样本?Consumer Purchase Panel 消费者内在需求?Consumer Insight消费者偏好?Consumer Preferences消费者剩余?Consumer Surplus消费者形象描述?Consumer Profile销售定额?Sales Quota销售反馈功能?Sales Response Function 销售领域?Sales Territory销售预测?Sales Forecast销售专集?Sales Literature销售组合?Sales Mix小组讨论?Group Discussion心理图案学?Psychographics心理戏剧?Motivational Theater心智索引?Mindex心智占有率?Share of Mind新奇士?Sunkist新人训练?Orientation Training形象?Image虚荣效应?Snob Effect选择性分销?Selective Distribution雪佛兰?Chevrolet雅皮?YUPPY眼睛轨迹研究?Eye Tracking Research扬雅广告公司?Young & Rubicam样品?Sample一次性购物?One-stop Shopping一手资料?Primary Data伊莱克斯?Electrolux宜家?IKEA移情作用?Empathy意见领导?Opinion Leader因果性调研?Causal Research营销会计稽核?Marketing Audit营销近视?Marketing Myopia营销组合?10P’s营销组合?4C’s’营销组合?4P’s营销组合?Marketing Mix营业额/到达率增长指数?Turnover影响力等级?Hierarchy of Effects 佣金制?Commission System 由报纸决定(刊登位置)?Run-of-paper 邮购?Mail Order有提示认知?Aided Awareness有效贮藏期限?Shelf Life诱导转向法?Bait and Switch语义差异法?Semantic Differential预检验?Pre-testing原创性?Originality原子状测试?Atomistic Test岳母研究?Mother-in-law Research载波技术?ZAP赞助?Sponsorship詹姆士·韦伯扬?James Webb Young展览会?Exhibition争夺经营?Scrambled Merchandising正常商品?Normal Goods直递?Direct Mail直销?Direct Marketing智威汤逊?J. Walter Thompson重度消费者?Heavy User主持人?Moderator主题类化法?Thematic Apperception属性特征?Attributes住地居民细分法?A Classification of Residential Neighborhoods 专家调研?Specialist Research资料手册?Fact Book。
英语作文格子纸模板a4
英语作文格子纸模板a4A4 Grid Paper Template。
A4 grid paper template is a useful tool for various purposes. It provides a structured format for organizing information, making sketches, and solving mathematical problems. The grid lines on the paper help to maintain neatness and accuracy in the work. This article will discuss the uses and benefits of A4 grid paper template in different fields.In the field of education, A4 grid paper template is widely used by students and teachers. Students use it for practicing math problems, drawing graphs, and taking notes. The grid lines help them to align their work neatly and make it easier to understand. Teachers use grid paper for creating worksheets, designing lesson plans, and grading assignments. It provides a systematic layout for presenting information and assessing students' work.In the field of engineering and architecture, A4 grid paper template is essential for making technical drawings, blueprints, and schematics. The grid lines help to maintain scale and proportion in the drawings, ensuring accuracy and precision. Engineers and architects use grid paper for sketching designs, making calculations, and drafting plans. It provides a structured framework for visualizing and communicating complex ideas.In the field of graphic design and art, A4 grid paper template is a valuable tool for creating illustrations, patterns, and layouts. Artists use grid paper for sketching ideas, refining compositions, and experimenting with different arrangements. Graphic designers use grid paper for designing logos, websites, and marketing materials. It provides a grid system for organizing elements and aligning them harmoniously.In the field of science and research, A4 grid paper template is used for recording data, plotting graphs, and analyzing results. Scientists use grid paper for keeping lab notes, documenting experiments, and presenting findings. Researchers use grid paper for organizing information, visualizing relationships, and drawing conclusions. It provides a structured format for conducting systematic inquiries and communicating discoveries.In the field of business and administration, A4 grid paper template is employed for making lists, schedules, and reports. Business professionals use grid paper for planning projects, tracking expenses, and analyzing data. Administrators use grid paper for organizing meetings, managing tasks, and documenting procedures. It provides a systematic framework for coordinating activities and maintaining records.In conclusion, A4 grid paper template is a versatile tool that serves a wide range of purposes in different fields. Its grid lines help to maintain neatness and accuracy in organizing information, making sketches, and solving mathematical problems. Whether in education, engineering, graphic design, science, research, business, or administration, A4 grid paper template provides a structured format for various applications. It is an indispensable resource for anyone who needs to work with organized and systematic information.。
有关-销售- 的英语
有关"销售"的英语销售Sale YourTshirtscanfindareadymarketintheeasternpartofou rcountry.贵国的T恤在我国东部市场很畅销。
WeallunderstandthatChineseslippersareverypopularin yourmarketonaccountoftheirsuperiorqualityandcompetDD 长春翻译itiveprice.我们都知道中国拖鞋因价廉物美而畅销于你方市场。
Thisproducthasbeenabestsellerfornearlyoneyear. 该货成为畅销货已经将近1年了。
Thereisagoodmarketforthesearticles.这些商品畅销。
Thereisapoormarketforthesearticles.这些商品滞销。
DD 长春翻译Thereisnomarketforthesearticles.这些商品无销路。
Yourbicyclesfindareadymarkethere.你们的自行车在此地销路很好。
Theytalkedoveratgreatlengththematterofhowtoincreas ethesaleofyourproducts.他们详细地讨论了怎样增加你方产品的销售。
PleasefurnishuswithmoreinformationfromtimetotimesoDD 长春翻译thatwemayfindoutletsforourstationery.由于对此货物的需求将不断增加，请提前补充货源。
Theyaredoingtheirutmosttoopenupanoutlet.他们正在尽最大努力以打开销路。
Ourdemandforthisproductissteadilyontheincrease. 我们对该产品的需求正在稳步地增长。
生活用纸白度标准
生活用纸白度标准As consumers, we often encounter a wide variety of options when it comes to choosing everyday essentials such as toilet paper. One important factor that is often considered is the brightness of the paper, also known as its whiteness. The whiter the paper, the higher its brightness level. This is an important aspect as it directly affects the overall appearance and feel of the paper product. Bright white paper gives off a clean and fresh look, which can be appealing to many consumers, including myself.作为消费者，我们在选择日常必需品如卫生纸时经常会遇到各种各样的选择。
一个重要的因素就是纸张的白度，也被称为光度。
纸张越白，亮度就越高。
这是一个重要的方面，因为它直接影响纸制品的整体外观和手感。
明亮的白纸展现出干净清新的外观，这能吸引许多消费者，包括我自己。
From a functional standpoint, the brightness of toilet paper is more than just an aesthetic choice. It can also impact the readability of text printed on the paper, making it easier to see and read. This is particularly important in settings where clear and legible text is crucial, such as in printed documents or marketing materials. Brightwhite paper can enhance the readability and visual appeal of printed materials, making them more effective in conveying information and messages to the reader.从功能角度来看，卫生纸的白度不仅仅是美学选择。
推销纸巾英语对话作文
推销纸巾英语对话作文Title: A Conversation on Promoting Tissue Paper。
Introduction:In this conversation, two friends, Lisa and Emma, discuss the benefits of tissue paper and how to effectively promote it. They share various marketing strategies and techniques to attract customers. This conversation aims to highlight the importance of tissue paper and provide insights into successful sales techniques.Lisa: Hey Emma, have you ever thought about how useful tissue paper is?Emma: Actually, I haven't given it much thought. But now that you mention it, tissue paper is indeed a versatile product.Lisa: Absolutely! Tissue paper is not only handy forpersonal hygiene but also has numerous other uses.Emma: Could you give me some examples?Lisa: Of course! Firstly, tissue paper is essential for maintaining personal hygiene. It is used for wiping hands, cleaning surfaces, and even for makeup removal. Additionally, tissue paper is widely used in thehospitality industry, including hotels, restaurants, and cafes.Emma: That's interesting. I never realized howversatile tissue paper could be.Lisa: That's not all. Tissue paper is also used for packaging delicate items, such as glassware, ceramics, and electronics. It provides a protective layer and prevents any scratches or damage during transportation.Emma: I had no idea tissue paper had such diverse applications. So how can we effectively promote tissue paper?Lisa: Well, one way is through online platforms. We can create engaging social media posts and advertisements to reach a wider audience. We can highlight the various uses and benefits of tissue paper, focusing on its convenience and affordability.Emma: That's a great idea! We should also consider collaborating with influencers or bloggers who can promote tissue paper on their platforms.Lisa: Absolutely! Influencer marketing is a powerful tool nowadays. By working with influencers in the beauty, hospitality, or packaging industry, we can reach a targeted audience who would benefit from tissue paper.Emma: We should also explore offline marketing strategies. For example, we can distribute free samples of tissue paper at events, trade shows, or even at local supermarkets.Lisa: That's a fantastic idea! People love freebies,and by offering samples, we can showcase the quality and versatility of our tissue paper. We can also include discount coupons or promotional codes to encourage customers to make a purchase.Emma: Another idea is to partner with hotels or restaurants and provide them with customized tissue paper featuring their logo or branding. This way, they can offer a unique experience to their guests while promoting our product.Lisa: That's a brilliant suggestion! Customized tissue paper will not only enhance brand visibility but also create a positive association with our product.Emma: Lastly, we should focus on building a strong brand image. This can be achieved through consistent branding across all marketing materials, including packaging, website design, and social media posts.Lisa: Absolutely! A strong brand image will help us stand out from the competition and build trust with ourcustomers.Conclusion:In this conversation, Lisa and Emma discuss the various uses and benefits of tissue paper. They also shareeffective marketing strategies to promote tissue paper, both online and offline. By highlighting the versatility and convenience of tissue paper, collaborating with influencers, offering free samples, and building a strong brand image, they aim to attract a wide customer base and increase sales.。
european journal of marketing 投稿经验
european journal of marketing 投稿经验仔细阅读投稿指南：确保你的研究符合该杂志的主题范围，并遵循他们的投稿要求，包括格式、引用风格等。
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顾客感知价值外文翻译
附件3外文翻译原文1Experiential MarketingThe purpose of this paper is to show peculiarities of traditional and experiential marketing and describe why experiential marketing is better way to understand consumer behaviourparative analysis shows the main characteristics of traditional and experiential marketing. Traditional marketing characteristics are there: product functional characteristics and superiority, narrow determinate product categories, point of view to the consumer as a rational thinker, application analytical, quantitative and verbal methods, mechanical standpoint to the consumer“Stimulus- Reaction”. Experiential marketing present these characteristics: orientation to the consumer experience, looking to the consumer experience holistically, point of view to the consumer as rational thinker and emotional too, exclectizm of methodical, “from Stimulus to Reaction”. As we can see out of traditional marketing characteristics this standpoint to the consumer is insufficient, because it evaluate just one side of consumer behaviour: rational conduct so looking the biggest benefit from purchase. Meanwhile experiential marketing estimate both sides of consumer: rational and emotional, this standpoint to the consumer is more personal, individual.Key words: traditional marketing, experiential marketing, product superiority, consumer, emotions, rationalityIn this article, I contrast traditional marketing with a new approach to marketing called Experiential MarketingNowadays then the world is very quickly change, coming new tech-nologies, communication, comes changes in to the marketing too. In the Great Britain, USA and similar counties markets are overfill with products and services. There are big competitions so principles and actions of traditional marketing do not work. How attract new consumers, cause? These opportunities have experiential marketing.Some propositions of traditional marketing are discussed. In the traditional marketing1 / 12commodity is understanding as accomplice of attributes. K. Lancaster expressed this standpoint the first time in 1966. Then this standpoint was developing by F. Kotler, T. Nagle. In the newest science literature we can find good description as a complex of characteristics and superiority Many consumer behaviour researches such as Kotona, Engel, Black-well, Minard 1999 consumer estimate like rational thinker. This standpoint is based on concept of information remaking. This concept widely comes from cognitive psychology.Marketing-mix inventor Neil Borden 1964 asserts that united components in the marketing-mix are not. Marketing-mix theory was criticising due to its mechanical point of view stimulus- reaction. Now is proved that between stimulus and reaction is process.The notion of experience has entered the field of consumption and marketing through Holbrook and Hirschman’s 1982 pioneering article. Twenty years after, this notion has gained ground to be recognised as important for what it can contribute to marketing knowledge of the consumer. As a consequence, it is the pillar of the socalled experience economy and experiential marketing. Building on Arnould and Price’s well-known 93’s “River Magic” paper on extraordinary experiences, marketers tend to engage consumers in a memorable way, offering them extraordinary experiences. For them, experiences provide consumers a way to engage physically, mentally, emotionally, socially and spiritually in the consumption of the product or service making the interaction meaningfully real.Experiential marketing is everywhere. In a variety of industries, companies have moved away from traditional "features-and-benefits" marketing toward creating experiences for their customers. This shift toward experiential marketing has occurred as a result of three simultaneous developments in the broader business environmentWith the experience economy era,with the increased competition is narrowing rather than as a natural advantage;Enterprises in product, pricing, channels and promotion, marketing services, operating at the level of competition, due to the operation of the market norms of transparency and information, and made to imitate and learn from each other at an increasing rate, I would like to establish long-term competitive advantage has become increasingly impossible;The various communication activities, and enhance the customer experience needs,so that customers receive the material and spiritual concept of the dual meet marketing - ExperientialmarketingIn many cases, customers may have turned a deaf ear to product advertising overwhelming. Because there are too many ads, and many advertising commitments to honor the integrity of a number of emerging issues, with the changes in values, the confidence of customers for the advertisers are increasingly reduced. In fact, customer care is reflected in the details of the real experience, a good brand in the details for customers to get real comfortable experience times in fact, a hundred times better than advertising Consumer value is the core of marketing attention to what customers value is the fundamental question of winning. Traditional textbook lists four kinds of consumer value, namely, functional value, emotional value, social value and personal value. At present, the company has "experience" to the "experience economy" brought about by the new value. "Consumer experience" has become the first five kinds of consumer value, namely, the pursuit of consumer purchases and the value of the experience.1. Focus on Functional Features and BenefitsTraditional marketing is largely focused on features and benefits.Traditional marketers assume that customers business customers or end consumers in a variety of markets industrial, consumer, technology, serviceWeigh fimctional features in tenns of their importance, trade off features by comparing them, and select the product with the highest overall utility defined as the sum of weighted features2.Product Category and Competition are Narrowly DefinedIn the world of a traditional marketer, McDonald's competes against Burger King and Wendy's and not against Pizza Hut Friendly's or Starbucks. Chanel fragrances compete ^igainst Dior fragrances and not against those of Lancome or L'Oreal, or against fragrances offered by the Gap or another mass-market retailer. For a traditional marketer, competition occurs primarily within narrowly defined product categories - the battleground of product and brand Managers.3. Customers are Viewed as Rational Decision MakersThroughout this century, economists, decision scientists and marketers have viewed customer decision-making as straightforward problem solving. As Engel, Blackwell and Miniard 1994 explain, problem solving refers to thoughtful, reasoned action undertaken to bring about need satisfaction.Customer decision-making processes typically ^lre assumed to involve several3 / 12steps: need recognition, information search, evaluation of altematives, purchase and consumption.4. Methods and Tools are Analytical, Quantitative and V erbal Standard traditional marketing methodologies are analytical, quantitative and verbal. Think about regression models. The input to most regression models and their stepchild the logit model consists of verbal ratings collected in interviews or surveys. The purpose is to predict purchase or choice based on a number of predictors and to assess their relative importance weights. Or consider positioning mapsA Focus on Customer ExperiencesIn contrast to its narrow focus on functional features and benefits,experiential liarketing focuses on customer experiences. Experiences occur as a result of encountering, undergoing or living through tilings. Experiences provide sensory, emotional, cognitive, behavioural, and relational values that replace functional values.Strategic Experiential ModulesThe SENSE module - or SENSE marketing - appeals to the senses with the objective of creating sensory experiences, through sight, sound, touch, taste and smell. SENSE marketing may be used to differentiate companies and products, to motivate customers and to add value to products FEEL marketing appeals to customers' inner feelings and emotions, with the objective of creating affective experiences that range from mildly positive moods linked to a brand THINK marketing appeals to the intellect with the objective of creating cognitive, problem-solving experiences that engage customers creatively THINK appeals to target customers' convergent and diver^gent thinking through surprise,intrigue and provocation.ACT marketing enriches customers' lives by targeting their physical experiences, showing them altemative ways of doing thingsRELATE marketing contains aspects of SENSE, FEEL, THINK and ACTMarketing. However, relate marketing expands beyond the individual's Personal。