咨询报告在数字经济中竞争英文版
2019年艾瑞咨询行业报告：行业发展趋势、市场规模、竞争格局全面解析
2019年艾瑞咨询行业报告：行业发展趋势、市场规模、竞争格局全面解析Sure, here is a 1000-word response in English first.The 2019 iResearch Industry Report provides comprehensive analysis of the development trends, market size, and competitive landscape of the industry. The report offers invaluable insights into the current state and future prospects of the industry.In recent years, the iResearch industry has experienced rapid development and transformation. With the advancement of technology and the increasing integration of the digital economy, the industry has witnessed substantial growth in market size and influence. The 2019 report delves into these trends and offers a comprehensive analysis of the key drivers shaping the industry.One of the notable trends highlighted in the report is the rise of e-commerce and digital marketing. With the proliferation of the internet and mobile devices, e-commercehas become an integral part of the retail sector. The report discusses the impact of e-commerce on consumer behavior, market dynamics, and the overall economy. Additionally, it sheds light on the growing significance of digital marketing strategies in reaching and engaging with consumers in the increasingly competitive online landscape.Furthermore, the report delves into the emergence of new technologies such as artificial intelligence, big data, and blockchain in the iResearch industry. These technologies have revolutionized the way businesses operate, analyze data, and interact with customers. The report provides a detailed analysis of how these technologies are reshaping the industry and creating new opportunities for businesses to innovate and enhance their operations.In terms of market size, the report offers comprehensive data and analysis on the current size of the iResearch industry and its projected growth in the coming years. It covers various segments within the industry, including online advertising, e-commerce, digital content, and more. The report also provides insights into the regional distribution of the market and theopportunities and challenges presented by different geographical markets.The competitive landscape of the industry is another crucial aspect covered in the report. It offers a detailed analysis of the key players, their market strategies, and the competitive dynamics within the industry. The report also discusses the impact of mergers and acquisitions, partnerships, and new entrants on the competitive landscape, providing a holistic view of the industry's structure.Now, here is the response in Chinese:2019年艾瑞咨询行业报告提供了对行业发展趋势、市场规模和竞争格局的全面解析。
数字经济之美国数字贸易规则初探
14 / 2018.07当前信息技术飞速发展、信息网络加速扩大，新技术生命周期逐渐缩短，科技竞争异常激烈；当下世界各国均着眼提高以经济为基础、以科技为先导的综合国力；2016年在G20杭州峰会上发布的《二十国集团数字经济发展与合作倡议》中，我国定义数字经济是以使用数字化的知识和信息作为关键生产要素、以现代信息网络作为重要载体、以信息技术的有效使用作为效率提升和经济构造优化的重要推动力的一系列经济活动。
数字经济萌芽美占先机，2.0时代主要大国同台竞技1994年美经济学家唐·塔普斯科特（Don Tapscott）出版《数字经济》（The Digital Economy）一书，“数字经济”自此开始萌芽，之后作者在一系列著作中前瞻性预测了数字经济所具有的十二个特点，即“知识驱动、数字化、虚拟化、分子化、集成互联、去中介、通讯汇流、创新、产销合一、即时性、全球化和冲突性”；正如这位优秀的经济学家之判断，1998年始美国商务部连续发布《浮现中的数字经济》（The Emerging Digital Economy）相关报告，并开始对这一新经济现象进行持续性研究；至2008年以后，世界各主要国家纷纷开始制定数字经济国家发展战略框架，转化后工业时期的经济战略，提升创新型经济动能。
十余年间，数字经济蓬勃发展，数字贸易全球化趋势更加复杂明显，英国、法国、德国、澳大利亚、日本、韩国等80%的经合组织（OECD）成员国纷纷制定了数字经济国家战略框架。
而数字经济在GDP中的比重也日益增加，据统计2016年全球发达国家数字经济占GDP比重均在50%左右，美国数字经济规模排在全球首位，占GDP比重超58%，2016年我国数字经济总量达到22.6万亿人民币，占GDP的比重为30.3%，位居第二。
图 2016年数字经济规模(来源Accenture)美持续推进全球数字贸易规则主导，意欲加强网络霸权地位网络空间是一种数字空间，建立数字经济的管理机制，是网络空间权利在互联网经济领域的重要投射。
中小企业的核心竞争力外文文献翻译中英文
外文文献翻译原文及译文（节选重点翻译）中小企业的核心竞争力外文文献翻译文献出处：Technological Forecasting and Social Change, Volume 78, Issue 7，September 2020, Pages：65-76译文字数：4000 多字英文The Core Competitiveness of Small and Medium EnterprisesJoseph OstroyAbstractSMTE faced severe competition in today’s market. In this paper, core competitiveness is describe as the source of persistent competitive advantage of enterprise, and yields generous profits in new business environment. The study aimed at develop enterprise strategies to promote core competitiveness, also referring to core competitiveness as both prerequisite and final target to develop enterprise strategies in today’s business environment.Keywords: Core Competitiveness, SMTE, Enterprise Strategies.1 IntroductionThe definition of SMTE in China is originated from "Innovation Fund Temporary Provisions for Mid- and Small-Scale Technology Enterprise" which enact by Science and technology Department & Ministry of Finance in 1995.The provision required SMET to meet the standards as follows: (1) “no more than500 employees, among which technicians qualified for a higher education than colleges and universities is no less than 30 percent”; (2) “should mainly engaged in the development, exploitation, production andservice of new and high-tech products”; (3) “enterprise leaders are relatively capable of innovation, market development and management”;(4) “the funds for R&D of new and high-tech products is no less than 3 percent of the sales every year, and technicians directly related to R&D are more than 10 percent of all employees”; (5) good management and achievement are required to enterprises which have leading products and will come to the stage of mass production, as well as those which have come to the stage of mass production.The SMTE develops rapidly due to the predominance of technology and innovation. However, the restrictions upon the SMTE and the entry into WTO put them into a cruelly fierce competition with big enterprises home and abroad which have accumulated rich market experiences. In such a case, if SMTE can’t find the position and make full use of their advantages, they may have problems to survive, to say nothing of development.The core competitiveness of an enterprise is the long-term formation of the enterprise, which is embedded in the internal quality of the enterprise and unique to the enterprise. It supports the past, present and future competitive advantages of the enterprise, and becomes the core ability that the enterprise can surpass to obtain the initiative in the competitive environment. Enterprise core competitiveness is the source of persistent competitive advantage of enterprise, and yields generous profits.Thus, to survive and develop, SMTE may promote core competitiveness which can be achieved by enterprise strategy. So, the important method which guides SMTE to survive and develop is to identify and estimate enterprise core competitiveness, to develop reasonable, scientific and feasible developmental strategies on the basis of identification of exterior and inner environment.As the "engine" to gain the advantages of enterprises, core competitiveness must have its own characteristics:•Value. The core competitiveness has unique value to the enterprise and customers, and has a special contribution to the enterprise to win and maintain its competitive advantage. The core competitiveness is conducive to the improvement of the efficiency of the enterprise, which can enable the enterprise to provide users with more use value than other companies in terms of value creation and cost reduction. It can enable enterprises to have higher labor efficiency and converted product costs than leading, thereby obtaining higher and long-term economic benefits and maximizing enterprise value.•Extensibility or overlap. Provide support for a variety of products or services. Once an enterprise has established its own core competitiveness, it can make related technical fields and new innovations a big win. Because in the production practice, enterprises can combine their core competitiveness into different innovations to accumulate newfoundations for creation and development, and then establish their own competitive advantages in certain fields, and constantly launch innovations.•Difficult to imitate or imitation. A company's core competitiveness should be unique to the company, that is, other companies do not have it (at least temporarily not participating), and it is not imitable and irreplaceable. This is the case of the company Porsche, as a German company. Small and medium-sized automobile companies, in a wide variety of automobile industries, Porsche only chooses sports cars as the main product, and is known for creating outstanding performance and noble quality. The circled customers are obsessed with "driving wisdom, galloping technology" The car family has formed a unique product positioning, unique customer positioning, unique price positioning and continuous innovation to meet the needs of customers. It is unique in the manufacturing industry and creates first-class economic benefits.•The core competitiveness is constantly evolving. If the external environment undergoes drastic changes or is poorly managed, the core competitiveness of an enterprise at a certain stage will depreciate into general capabilities or be lost. The core competitiveness also has a life cycle from birth, growth, growth to decline. After the reduction, the core competitiveness of the enterprise, especially the final product, core product, and core technology will shift the intensified market competitionand the development of science and technology, while gradually losing its competitive advantage or even being eliminated. Therefore, enterprises must constantly manage the development trend of the industry, the development trend of the enterprise and the storage status of the enterprise's own resources, and timely improve the core competitiveness of the enterprise. Core competitiveness needs timely protection and innovation.•Interrelatedness. Core competitiveness is a collection of skills and technologies, rather than scattered skills or technologies. The core competitiveness is generated by the interaction of many different units or individuals. Its carrier is the entire enterprise, not a certain department of the enterprise. The formation of the core competitiveness of an enterprise is bound to be the result of the overall optimization of the enterprise.2 Current ResearchIn order to study enterprise core competitiveness and developmental strategy which are interrelated with each other, current research focus on concrete enterprise, or general enterprise. Current research focus on three main headings: the significance of certain enterprise strategy used to promote enterprise core competitiveness; select enterprise strategy or the executive mode of certain strategy according to the source and level of advantages related to core competitiveness; select proper developmental strategy so as to promote enterprise core competitiveness.In this paper, study aimed at SMTE core competitiveness and developmental strategies is supposed to be developed, especially, put core competitiveness as both prerequisite and final target to develop enterprise strategies, is applied to SMTE for core competitiveness analysis.3 Theoretical ResearchWe may consider that, the structure and developmental level of enterprise core competitiveness advantages plays a critical role in inner environment of enterprise, and embodies the core strength, so it is an important base for enterprise to select and develop strategies. Meanwhile, to enterprise, core competitiveness is the source of development, is the goal of growth, and is the necessity of strategies. Furthermore, the structure of enterprise core competitiveness pointed out the direction how enterprises make a long-term existence and how they realize enterprise strategy. The most important is that, enterprise core competitiveness is dynamical and relative, so it is necessary to maintain and develop it persistently.This paper’s idea is, by enterprise core competitiveness theory, obtaining estimation system and method on the basis of analyzing the structure of SMTE core competitiveness concretely. Then, we obtain the analytical framework of inner and exterior environment related to SMTE, and try to give multistage developmental strategy of SMTE in its general sense. We have to point out two relations here: first, the goal of enterprisedevelopmental strategy is defined by the structure of SMTE core competitiveness; second, the structure and level of SMTE core competitiveness is most important content of enterprise inner environment, defines enterprise’s advantage source and advantage degree, so that it exercises an influence on the choice of enterprise strategies. So we may conclude that core competitiveness and level are target and condition of strategical choice.4 Analytical Model of SMTE Developmental Strategy Based on Core CompetitivenessThere are meanings about SMTE developmental strategy based on core competitiveness: first, the developmental strategy is aimed at maintaining and promoting SMTE core competitiveness; second, in order to establish the developmental strategy, we need to inspect inner and external environmental factors comprehensively, especially, the situation of enterprise core competitiveness, which includes the structure and level of core competitiveness. Third, the developmental strategy mainly focuses on every factors influencing core competitiveness level.4.1Analytical Model of SMTE External EnvironmentThe analysis of SMTE external environment refers to those factors which are external to the SMTE and have a potential impact on SMTE, and according to different influence circle, it is divided into macroscopic environment analysis and analysis of industry lifecycle and industrycompetition.(1)Analytical model of macroscopic environmentAnalysis of macroscopic environment includes PEST analysis and environmental uncertainty analysis, among which, PEST (Political, Economic, Social, and Technological) analysis is shown as Fig: Uncertainty analysis is the analysis of complexity and varying speed of four primary influential factors. Environmental uncertainty level is measured by two points: one is the simple complexity, which means quantity and diversity degree of external factors related to SMTE running, and the other is degree of stability, which means varying rate of external environment.(2) Analytical model of SMTE’s industrial life circle and industrial competition Generally speaking, industrial life circle is divided into formative period, growing period, mature period and declining period, so as to the industries SMTE reside in. Now, we study the influence of industry life circle to strategy, and give the analytical framework of industry life circle based on the indicator characteristics which include market development, market structure, production series, financial affairs and current situation of production and so on, and which are separately analyzed by four periods of the industrial circle that SMTE belong to.4.2 Analytical Model of SMTE Inner EnvironmentThe analysis of SMTE inner environment includes three aspects: analysis of resources hold by SMTE, capability analysis, and core competitiveness analysis.Resources refer to the production factors which enterprises use to provide customs value product and services, they are generally divided into three categories: material resources, intangible resources and human resources, and they are displayed in Table. The goal of analysis to SMTE capability and core competitiveness is to make varieties of the capabilities that enterprise use to create or maintain competitive advantage clear, is to understand enterprise’ core specialty, is to know enterprise’ competitive disadvantage. SMTE capability analysis means analyzing the capability that SMTE integrating resources so as to accomplish certain goal. The commonly used method is Baud’s value chain analysis.Two methods can be used to analyze SMTE core competitiveness: one is the qualitative method, in which six standards are used to judge whether a resource or capability is the core capability; the other is the quantitative method, that is to say, the method to establish and apply indicator system estimation mentioned before.4.3 SMTE Strategic Choice MethodSMTE strategic choice inspects the results of enterprise inner and external environment synthetically. So, for the purpose of developing reasonable strategy to guide enterprise development, we have to analyzethe factors revealing SMTE inner and external environment.This paper adopts strategic position and action assessment matrix (SPACE) to analyze SMTE inner and external environment concretely, and makes corresponding strategic choices by the analysis. Matrix SPACE uses four-dimensional system of coordinate. Generally, the horizontal axis represents two enterprise external factors: environmental stability (ES) and industrial stability (IS), and the vertical axis represent two enterprise inner factors: financial strength (FS) and competitive advantage (CA), as shown in Fig.5 ConclusionEnterprise developmental strategies are composed of three levels: corporation strategy, business strategy and functional strategy. Now, starting with the promotion of SMTE core competitiveness, we combine SMTE inner and external environment and give SMTE multiple developmental strategies.Growing strategy, that is to say, the expanding strategy is supposed to the first choice of SMTE corporation strategy.Among competitive strategies, cost excelling strategy makes no great sense to SMTE, but production diversity strategy and concentration strategy are good to SMTE. Production diversity strategy avoids the price war while satisfying certain consumptive groups, so it brings high profit. Concentration strategy avoids direct confliction with competitors in largescale, which brings growing production, lower cost, and bigger competitive advantage based on concentration of lesser resources.SMTE functional strategy assumes the responsibility of resource accumulation and core competitiveness promotion while thining enterprise overall strategy and competitive strategy.• Technology innovation strategy. First, enterprise should value technology innovation highly. Second, the training and development of enterprise technicians, especially the R&D technicians should be made much account of. Third, enterprise may increase the devotion on R&D to maintain the level of technology and production. Otherwise, enterprise could cooperate with colleges and universities which have technological advantage in related domain to speed up enterprise technology i nnovation.• Financing strategy. Lacking of capital has restricted SMTE from further development, including narrow financing channels, high financing cost, disordered financing proportion, single financial service, and so on. Seeking for capital support of government is an effective capital resource for survival and development of SMTE.• Human resources strategy. First, effective knowledge management and new structure fitting knowledge innovation is critical. Second, human resources training system is need to be established.• Enterprise culture strategy. Enterprise culture generally includes the values, brand, and inner image of the enterprise, among which valuesis the core by leading the development of whole enterprise. First, enterprise should build up the values of “innovation”, “learning”, “science”, and then set up brand sense, emphasize enterprise characteristics. Meanwhile, enterpriser factors are highly valued and enterprisers’ good qualities are brought up.译文中小企业的核心竞争力研究约瑟夫·奥斯特罗伊摘要中小企业在当今市场上正面临着激烈的竞争。
《数字经济技能培训专题》课后试题库及答案(通用版)
《数字经济技能培训专题》课后试题库及答案（通用版）—、单选题（在每小题列出的四个选项中，只有一个最符合题目要求的选项）“大数据成为提升公共服务质量和效率的重要手段”是从()视角看大数据的价值体现。
A、资源B、技术C、经济人D、社会参考答案：D《“十四五”软件和信息技术服务业发展规划》的产业规模增速目标：年均增长()。
A、8%B、12%C、14%D、15%参考答案：B《“十四五”信息化和工业化深度融合发展规划》围绕融合发展的重点领域设置了()项主要任务。
A、5B、6C、8D、9参考答案：A下列选项中，()不属于夯实“四大基础”的具体内容。
A、建设新型信息基础设施B、提升关键核心技术支撑能力C、推动工业大数据创新发展D、构建面向装备全生命周期的数字孪生系统参考答案：D数字经济中的发展新路径，从产品功能看，核心是()。
A、从技术创新到模式创新B、从自动控制到智慧感知C、从单一产品到全程服务D、从前端前台到云端云台参考答案：B数字经济中的发展新路径，从价值再造看，核心是()。
A、从技术创新到模式创新B、从自动控制到智慧感知C、从单一产品到全程服务D、从前端前台到云端云台参考答案：A推动互联网、大数据、人工智能同产业深度融合，加快培育一批()企业和制造业单项冠军企业。
A、“美新好大”B、“专特美新”C、“小精美特”D、“专精特新”参考答案：D为推动大数据产业高质量发展，《“十四五”大数据产业发展规划》提出了以释放数据要素价值为导向、做大做强产业本身为()、以强化产业支撑为保障的路径设计。
A、标准B、核心C、路线D、内容参考答案：B以下()构建数字经济试验区，主要是重点探索构建数字经济的新型的生产关系，加快政府的数字化转型，创新数字经济多元协同治理体系来助力长三角的一体化发展。
A、雄安新区B、福建省C、浙江省D、四川省参考答案：C以下()具体表现为数字经济形态与现有体制对撞，规范健康可持续成为数字经济高质量发展的迫切要求。
【独家原文翻译56页版】麦肯锡大数据：创新、竞争和生产力的下一个前沿(原文翻译)
大数据：创新、竞争和生产力的下一个前沿（原文翻译）麦肯锡在2011年5月发布了一个关于大数据方面的报告：《Big data: The next frontier for innovation, competition, and productivity》，虽然是6年前的报告，但是今天读来，还是非常用指导意义。
报告分为两个版本，一个是概要版20页，一个是完整版156页。
正好最近看了一遍概要版，觉得收益甚大。
所以试着翻译一下，仅供参考。
标题：Big data: The next frontier for innovation, competition, and productivity译文：大数据：创新、竞争和生产力的下一个前沿第二页是关于MGI（麦肯锡全球研究院）的介绍，就不翻译了。
略。
Data have become a torrent flowing into every area of the global economy. 1 Companies churn out a burgeoning volume of transactional data, capturing trillions of bytes of information about their customers, suppliers, and operations. millions of networked sensors are being embedded in the physical world in devices such as mobile phones, smart energy meters, automobiles, and industrial machines that sense, create, and communicate data in the age of the Internet of Things. 2 Indeed, as companies and organizations go about their business and interact with individuals, they are generating a tremendous amount of digital“exhaust data,”i.e., data that are created as a by-product of other activities. Social media sites, smartphones, and other consumer devices including PCs and laptops have allowed billions of individuals around the world to contribute to the amount of big data available. And the growing volume of multimedia content has played a major role in the exponential growth in the amount of big data (see Box 1, “What do we mean by ‘big data’?”). Each second of high-definition video, for example, generates more than 2,000 times as many bytes as required to store a single page of text. In a digitized world, consumers going about their day—communicating, browsing, buying, sharing, searching—create their own enormous trails of data.译文：数据已成为流入全球经济各个领域的激流。
《2019年数字经济报告》中文版(Digital Economy Report 2019)
本报告中所用的名称以及材料的编排方式，并不意味着联合国秘书处对 任何国家、领土、城市或地区或其主管当局的法律地位或者对其疆界或
边界的划分表示任何意见。 对任何公司或许可程序的提及并不意味着联合国的赞同。
本出版物经外部编辑。 联合国贸易和发展会议印发的联合国出版物。
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2019年数字经济报告
除另有说明外，文中提到“拉丁美洲”时均包括加勒比各国。 除另有说明外，文中提到“撒哈拉以南非洲”时均包括南非。 文中提到美国系指美利坚合众国；提到英国系指大不列颠及北 爱尔兰联合王国。 除另有说明外，“美元”($)指美国美元。 “十亿”代表1,000,000,000。 表格中使用了下列符号： 两点(..)表示没有数据或没有单独开列的数据。 表格中如果某行中整行均无数据，则予删除。 破折号(－)表示该项数据等于零或可略去不计。 除另有说明外，表格中的空白表示该项目不适用。 代表年份的数字之间的斜线(/)，如1994/95, 表示财政年度。 在代表年份的数字之间使用连接符(-)，如1994-1995, 指所涉整 个时期，包括开始年份和结束年份。 除另有说明外，年增长率或变动率均指年复合率。 表内各分项数字或百分数由于四舍五入的缘故，其合计数未必 与总计数相等。
限时禁发
报刊、广播或电子媒体不得在 2019年 9月 4日 格 林 尼 治 标 准 时 间 17时 之 前 引 用 或 摘 录 本 报 告 内 容
联合国贸易和发展会议
贸发会议
2019年数字经济报告
价值创造和捕获： 对发展中国家的影响
概述
联合国
联合国贸易和发展会议
贸发会议
2019年数字经济报告
价值创造和捕获： 对发展中国家的影响
我国数字经济支撑实体经济高质量发展的政策建议
我国数字经济支撑实体经济发展现状党的十八大以来，党中央高度重视发展数字经济，将其上升为国家战略。
数字经济有望成为我国经济的半壁江山。
2021年底，我国数字经济规模超过45万亿元，占国内生产总值比重提升至39.8%。
一是数字产业创新能力提升。
2021年，我国数字经济核心产业发明专利授权量达27.6万件，占同期全社会发明专利授权量的39.6%。
关键数字技术中，人工智能、物联网、量子信息领域发明专利授权量居世界首位。
二是数字核心产业规模增长。
全国软件业务收入从2012年的2.5万亿元增长到2021年的9.6万亿元，年均增速达16.1%。
截至2021年，我国工业互联网核心产业规模超过1万亿元，大数据产业规模达1.3万亿元。
三是产业数字化转型加速。
截至2022年6月底，我国工业企业关键工序数控化率、数字化研发设计工具普及率分别达55.7%、75.1%，比2012年分别提升31.1个和26.3个百分点。
全国网络零售市场规模连续9年居于世界首位，从2012年的1.31万亿元增长到2021年的13.1万亿元，年均增速达29.15%。
目前，我国已建成具有一定区域和行业影响力的工业互联网平台超过150家，工业设备连接数量超过7900万台（套），服务工业企业超过160万家。
四是数字经济法治水平持续提升。
相继颁布实施《网络安全法》《电子商务法》《数据安全法》《个人信息保护法》，修改《反垄断法》，制定新就业形态劳动者权益保障政策，初步构建起数据基础制度体系框架。
我国数字经济支撑实体经济存在的突出问题数字经济“大而不强、快而不优”，数字经济与实体经济融合不深、不足、不均衡，面临前所未有的风险与挑战。
关键技术创新能力不足目前，我国数字经济发展动能减弱，面临压力和挑战。
一是数字经济的增速已经放缓。
2019年-2021年，数字经济平均增速为13.8%，2020年增速仅为9.6%，较上一年下滑5.9个百分点。
2021年同比名义增长16.2%，但与2017年-2018年连续维持20%以上的名义增速相比存在我国数字经济支撑实体经济高质量发展的政策建议■ 卢剑峰 王春晖 ︱ 文王春晖网络空间治理与数字经济法治（长三角）研究基地主任兼首席专家、浙大宁波理工学院启新学者讲座教授、工信部信息通信经济专家委员会委员卢剑峰网络空间治理与数字经济法治（长三角）研究基地研究员、浙大宁波理工学院副教授、公法研究所所长党的二十大报告提出：“加快发展数字经济，促进数字经济和实体经济深度融合，打造具有国际竞争力的数字产业集群”。
中国高端人群消费行为研究报告(中英文版本)
4、休闲
8
……
七、媒体习惯
媒体习惯的研究，可以为企业投放广告、进行产品宣传方面的决策提供参考。从报 纸、杂志、广播、电视、网络以及广告习惯等方面对高端人群的媒体习惯进行了全面深 入的研究。
1、报纸 统计发现，高端人群过去半年平均阅读过 8 种以上的报纸，其中追求创新型人群、
文化知识型人群和品牌热衷型人群的接触率最高。 ……
2、杂志 高端人群过去半年平均接触过 9-10 本不同杂志，其中追求创新型人群、文化知识型
人群和生活享受型人群接触的杂志更多，均接近或超了 11 种。 …… 从经常阅读的杂志来看，服饰美容类的杂志被选择的比例较高，排在前三位依次是：
《瑞丽服饰美容》、《服饰与美容 VOGUE》、《时尚-芭莎》，此外财经类杂志《财经》 的阅读率也较高。
4
1、年轻化特征凸显 2、女性消费者为主导 3、受到了良好教育 4、企业的管理层居多
二、高端人群细分
在本次调查中，研究发现在中国高端人群可以细分为 8 大类型，具有较为独立的心 理特征、消费偏好和收入水平，因此消费者的需求也不尽相同。
注：某些消费者可能兼具若干个细分人群的特征。 在以上八类细分人群中，知识文化型、追求创新型、生活严谨型、品牌热衷型和成 就彰显型人群所占比例较高，生活享受型和消费理性型人群所占比例较低，各细分人群 的思维模式、行动方式均存在一定的差异。现按照如上描述，将八类细分人群进行心理 和行为两个维ቤተ መጻሕፍቲ ባይዱ的对应，得出如下矩阵图：
高盛 2009 年上半年的一份报告称，2008 年，中国奢侈品消费额的年增长率在 20％ 左右，到 2015 年，其年增长率将约为 10％，届时，中国的奢侈品消费总额有望超过 115 亿美元，成为世界第一奢侈品消费国，约占全球消费总额的 29％。“万事达卡”2009 年 8 月信用卡消费数据也显示，未来一年中国奢侈品的消费仍然会有 7%的增长，而美国奢 侈品市场将跌 10%-15%。
数字经济对我们的影响英语作文
数字经济对我们的影响英语作文The Impact of the Digital Economy on Our LivesIn the 21st century, the world has witnessed a profound transformation driven by the rapid advancement of digital technologies. This digital revolution has given rise to the emergence of the digital economy, which has profoundly impacted various aspects of our lives. From the way we communicate, work, and conduct business to how we access information and entertainment, the digital economy has become an integral part of our daily routines.One of the most significant impacts of the digital economy is the way it has revolutionized communication. The advent of social media platforms, instant messaging, and video conferencing has enabled us to connect with people across the globe in real-time. This has not only facilitated personal relationships but also transformed the way businesses and organizations communicate with their customers and stakeholders. The ability to reach a wider audience and engage with them instantaneously has become a crucial competitive advantage in the digital age.Moreover, the digital economy has also reshaped the job market and the way we work. With the rise of remote work, freelancing, and the gig economy, traditional office-based employment has become increasingly flexible and accessible. Employees can now work from the comfort of their homes, or even from anywhere in the world, thanks to the availability of cloud-based tools and virtual collaboration platforms. This shift has not only improved work-life balance for many but has also opened up new opportunities for individuals to pursue their passions and expertise in a more fluid and dynamic job market.Another significant impact of the digital economy is the way it has transformed the business landscape. Online platforms and e-commerce have revolutionized the way we shop and consume goods and services. Consumers now have access to a vast array of products and services at their fingertips, with the ability to compare prices, read reviews, and make purchases with just a few clicks. This has led to the rise of new business models, such as subscription-based services and on-demand delivery, which have disrupted traditional retail and service industries.Furthermore, the digital economy has also transformed the way we access and consume entertainment. Streaming platforms, such as Netflix and Hulu, have revolutionized the way we watch movies and TV shows, allowing us to access a vast library of content on-demand.Similarly, the rise of online gaming and esports has created new forms of entertainment and social experiences, attracting a growing audience of enthusiasts.The impact of the digital economy, however, extends beyond just communication, work, and entertainment. It has also transformed the way we access and process information. The internet and digital technologies have made it easier than ever to gather and disseminate information, leading to the democratization of knowledge. This has empowered individuals to become more informed and engaged citizens, able to access a wealth of information on a wide range of topics.At the same time, the digital economy has also presented new challenges and concerns. The vast amount of data generated by our digital activities has raised issues around privacy, security, and the potential for misuse. Governments and policymakers are grappling with the complexities of regulating the digital economy to ensure that the benefits are distributed equitably and that the rights of individuals are protected.Moreover, the digital divide, which refers to the unequal access to digital technologies and the internet, has become a pressing concern. Certain communities and regions, particularly in developing countries, lack the necessary infrastructure and resources to fullyparticipate in the digital economy, leading to further social and economic disparities.Despite these challenges, the digital economy continues to evolve and shape our lives in profound ways. As we navigate this digital landscape, it is essential that we approach it with a critical and thoughtful mindset, seeking to harness the opportunities it presents while addressing the emerging challenges. By doing so, we can ensure that the digital economy continues to drive progress and improve the quality of life for all.。
数字经济发展的英语作文合集
数字经济发展的英语作文合集The Digital Economy: Shaping the FutureThe digital economy has emerged as a transformative force, revolutionizing the way we live, work, and interact. As technology continues to advance at a rapid pace, the impact of the digital economy has become increasingly pervasive, touching every aspect of our lives. From the way we shop and communicate to the way we conduct business and access information, the digital landscape has fundamentally altered the way we navigate the world.At the heart of the digital economy lies the power of data. The exponential growth of data, fueled by the proliferation of connected devices, has enabled unprecedented insights and opportunities. Businesses and organizations are leveraging this vast trove of information to drive innovation, optimize operations, and enhance customer experiences. The ability to collect, analyze, and harness data has become a critical competitive advantage, empowering companies to make informed decisions and stay ahead of the curve.One of the most significant aspects of the digital economy is the rise of e-commerce. Online shopping has become a ubiquitous part ofour daily lives, offering convenience, accessibility, and a vast array of choices. The e-commerce industry has transformed the retail landscape, disrupting traditional brick-and-mortar stores and giving rise to new business models. The success of e-commerce platforms like Amazon, Alibaba, and eBay has demonstrated the immense potential of the digital marketplace, where consumers can access a global marketplace from the comfort of their homes.Alongside the growth of e-commerce, the digital economy has also given birth to a thriving gig economy. Platforms like Uber, Airbnb, and Fiverr have enabled individuals to leverage their skills and resources to provide services on-demand, creating new avenues for entrepreneurship and flexible work arrangements. This shift has empowered workers to take control of their careers, blurring the lines between traditional employment and independent contracting.The digital economy has also revolutionized the financial sector. The rise of fintech companies, mobile payments, and cryptocurrencies has disrupted traditional banking and financial services. Consumers now have access to a wide range of digital financial tools, from online banking and digital wallets to peer-to-peer lending and robo-advisors. This transformation has increased financial inclusion, improved efficiency, and provided innovative solutions to address the evolving needs of individuals and businesses.In the realm of healthcare, the digital economy has enabled the development of telemedicine, remote patient monitoring, and personalized medicine. By leveraging digital technologies, healthcare providers can now offer more accessible and personalized care, improving patient outcomes and reducing the burden on the healthcare system. The integration of artificial intelligence and machine learning in the healthcare sector has also led to advancements in disease diagnosis, drug discovery, and population health management.The impact of the digital economy extends beyond the commercial sphere, shaping the way we communicate, collaborate, and access information. Social media platforms have become powerful tools for social interaction, content sharing, and community building. The rise of online education and remote work has transformed the way we learn and work, breaking down geographical barriers and providing greater flexibility and accessibility.As the digital economy continues to evolve, it has also raised important questions and challenges. Issues surrounding data privacy, cybersecurity, and the ethical use of technology have become increasingly crucial. Policymakers and regulatory bodies are grappling with the task of striking a balance between fostering innovation and ensuring the protection of individual rights and societal well-being.Moreover, the digital economy has also highlighted the need for workforce reskilling and adaptation. As automation and artificial intelligence disrupt traditional job roles, individuals and governments must work collaboratively to prepare the workforce for the jobs of the future. Investing in education, training, and lifelong learning will be essential to ensure that the benefits of the digital economy are shared equitably.In conclusion, the digital economy has become a driving force in shaping the future of our world. Its transformative impact on industries, social structures, and individual lives is undeniable. As we navigate this digital landscape, it is crucial that we embrace the opportunities it presents while addressing the challenges that arise. By harnessing the power of data, technology, and innovation, we can unlock new possibilities and create a more prosperous, inclusive, and sustainable future for all.。
数字经济的利弊英语作文 范例
数字经济的利弊英语作文范例In recent years, the rise of digital technology has brought about the emergence of the digital economy. It is characterized by the use of digital technologies to create economic value, and it has both advantages and disadvantages.On the one hand, the digital economy has created new opportunities for businesses and consumers alike. For example, it has allowed businesses to reach a widercustomer base through e-commerce platforms. It has also enabled consumers to access products and services more conveniently through mobile devices. Additionally, digital technologies have increased productivity through automation and data analysis, resulting in cost savings for businesses.On the other hand, there are also drawbacks to the reliance on digital technologies. One potential disadvantage is that it may contribute to job displacement, particularly among low-skilled workers. Another issue is that there are concerns about data privacy and cybersecurity breacheswhich can result in damage to individuals and companies alike. Furthermore, not everyone has equal access todigital infrastructure or possesses the necessary skills to participate in the digital economy.Despite these challenges, there is no denying that the digitization of various industries continues at an accelerated pace. As such, policymakers need to consider both the benefits and risks associated with this trend in order to strike a balance between them. They need to ensure that people have access to education and skills training programs so they can participate fully in this new economy without being left behind. They must also address issues such as regulation and protection of individual rights within an ever-growing digital environment.In conclusion, while the digital economy offers numerous benefits including greater efficiency, innovations and convenience it does pose significant risks as well which require careful consideration from policymakers moving forward. Through thoughtful planning however we can maximize its benefits while minimizing its costs for allstakeholders involved in this promising future economic landscape.。
大数据对商业带来的影响英语作文百度文库
Big Data's Impact on the Business WorldIn the modern era, the influence of big data on the business world is undeniable. It has revolutionized how companies operate, making decisions, and interact with customers. The influx of vast amounts of data from various sources, including social media, transaction records, and customer feedback, has provided businesses with unprecedented insights into consumer behavior, market trends, and operational efficiencies.Firstly, big data has transformed the way businesses make decisions. Traditional decision-making often relied on limited data sets and instincts. However, with big data analytics, companies can now process vast amounts of information to gain deeper insights into consumer preferences, buying patterns, and market dynamics. This allows businesses to make more informed and data-driven decisions, leading to improved outcomes and increased profitability.Secondly, big data has enabled personalized marketing strategies. By analyzing customer data, businesses can segment their target audience and deliver tailored messagesand offers that resonate with each segment. This personalized approach increases customer engagement and satisfaction, leading to higher conversion rates and brand loyalty.Furthermore, big data has optimized operational efficiencies. Companies can use data analytics to identify bottlenecks in their production or supply chain, enabling them to streamline their processes and reduce costs. Additionally, predictive analytics can help businesses anticipate future demand and adjust their inventory accordingly, reducing waste and maximizing profits.However, the rise of big data has also presented challenges for businesses. The vast amounts of data can be overwhelming, and companies need to invest in the right tools and technologies to effectively collect, store, and analyze this information. Additionally, data privacy and security have become critical concerns, as businesses must ensure that they comply with data protection regulations and safeguard sensitive customer information.Despite these challenges, the benefits of big data for businesses are numerous. It has enabled companies to gain acompetitive edge by understanding their customers better, optimizing their operations, and making more informed decisions. As technology continues to evolve, the role of big data in the business world will only become more prominent.**大数据对商业世界的影响**在当今时代，大数据对商业世界的影响不容小觑。
《数字经济技能培训专题》课后试题库及答案(通用版)
《数字经济技能培训专题》课后试题库及答案（通用版）—、单选题（在每小题列出的四个选项中，只有一个最符合题目要求的选项）“大数据成为提升公共服务质量和效率的重要手段”是从()视角看大数据的价值体现。
A、资源B、技术C、经济人D、社会参考答案：D《“十四五”软件和信息技术服务业发展规划》的产业规模增速目标：年均增长()。
A、8%B、12%C、14%D、15%参考答案：B《“十四五”信息化和工业化深度融合发展规划》围绕融合发展的重点领域设置了()项主要任务。
A、5B、6C、8D、9参考答案：A下列选项中，()不属于夯实“四大基础”的具体内容。
A、建设新型信息基础设施B、提升关键核心技术支撑能力C、推动工业大数据创新发展D、构建面向装备全生命周期的数字孪生系统参考答案：D数字经济中的发展新路径，从产品功能看，核心是()。
A、从技术创新到模式创新B、从自动控制到智慧感知C、从单一产品到全程服务D、从前端前台到云端云台参考答案：B数字经济中的发展新路径，从价值再造看，核心是()。
A、从技术创新到模式创新B、从自动控制到智慧感知C、从单一产品到全程服务D、从前端前台到云端云台参考答案：A推动互联网、大数据、人工智能同产业深度融合，加快培育一批()企业和制造业单项冠军企业。
A、“美新好大”B、“专特美新”C、“小精美特”D、“专精特新”参考答案：D为推动大数据产业高质量发展，《“十四五”大数据产业发展规划》提出了以释放数据要素价值为导向、做大做强产业本身为()、以强化产业支撑为保障的路径设计。
A、标准B、核心C、路线D、内容参考答案：B以下()构建数字经济试验区，主要是重点探索构建数字经济的新型的生产关系，加快政府的数字化转型，创新数字经济多元协同治理体系来助力长三角的一体化发展。
A、雄安新区B、福建省C、浙江省D、四川省参考答案：C以下()具体表现为数字经济形态与现有体制对撞，规范健康可持续成为数字经济高质量发展的迫切要求。
咨询报告在数字经济中竞争英文版(PPT 30页)
Advances in technology and improvements in information management are driving digitization
Moore’s Law of Microcomputing
• Microprocessors • Personal computers
Bandwidth to the home is rising at a rate commensurate with Moore’s Law
Ratio of Expenditures on Information to Production Technology
IT$ PT$
0.9
0.8
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0 1965
1970
1975
1980 1983
U.S. Employment By Occupation (Percent Of Total)
• Time-Value Competition • Content and containers • Intelligent Markets - the Digital Value Network • Intelligent execution - competing on insight • Intelligent organizations
Logistics
Value of Network
Number of Members
A.T. Kearney 9/2717/pd/13
Greater Storage Capability
As with the increasing processing power (Moore’s Law), storage density for all types of media is growing at a staggering rate allowing data, images, sound, and other mass content to be stored and accessed digitally
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Sources: F.C.C., U.S. Department of Treasury
215
1980
1993
Foreign Direct Investment In The U.S. ($ Billion)
504
83 1980
1993
Information Technology’s Share of the GDP continues to grow, fueling the Digital Economy
% of GDP
9 8 7 6 5
4.2 4 3 2 1 0
1977
4.5 1980
4.9 1985
6.1 1990
6.4 1993
8.2 1998
Drivers of the Digital Economy
Advances in technology and improvements in information management are driving digitization
Ratio of Expenditures on Information to Production Technology
IT$ PT$
0.9
0.8
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0 1965
1970
1975
1980 1983
U.S. Employment By Occupation (Percent Of Total)
Introduction to the Digital Economy
The last three decades have seen the emergence of a digital economy characterized by an increased emphasis on computing and communications
Type Of Worker
80
“Knowledge Workers”(1)
“Touch Labor”(2)
Agriculture
60
40
20
1820 1840 1860 1880 1900 1920 1940 1960 1980 1995
Notes: (1) Consists of service workers, including positions such as finance, marketing, etc. in industrial companies (2) Consists of physical workers in industrial firms
1700
1800
1900
2000
New economies emerge at the inflection point of previous economies and co-exist with their predecessors
Information is becoming the key input, which is changing the way businesses operate and the nature of work
Competing in the Digital Economy
Northwestern University High Tech Club
November 17, 1999
Agenda
Introduction — What is the Digital Economy?
Drivers of the Digital Economy
Pre-Industrial Economy
Pre-1850
Industrial Economy
1850-1960
Digital Economy
1960-Present
This increased use of computing and communications (“digitization”) is changing the world of business
This period is comparable to previous economic upheavals and impacts all industries
Present Day
Digital Economy
World Economy
Industrial Economy Agricultural Economy
Overseas Telephone Calls ($ Million)
3713
U.S. Direct Overseas Investment
($ Billion)
560
200 1980
412 1985
1201
1990
1995
Drivers • Reduced costs of communication • Immediate access to information • Rapid diffusion of technology • Increased access to new markets • Increased number of competitors
Sources: “Information Technology and the Corporation of the 1990s” (1994), U.S. Bureau of Labor Statistics (1996)
Digitization allows work to occur any time, any place leading to a dramatic increase in global activity