高中英语 Unit1(Welcome部分)教案 译林牛津版必修4

英语必修4译林牛津Unit 1精品教案（Welcome部分）教材：牛津高中英语(模块四)高一下学期文档内容：教学设计—教案单元：Unit 1 Advertising板块：Welcome to the unit课堂设计指导思想：本堂课以听说为主，是整个单元的第一课时，是对整个单元的导入，应起到引导学生对本单元主题即广告业和广告产生情趣。

首先通过让学生欣赏若干精彩的英文广告以激发他们的情趣；接着通过课本提供的六张图片让学生初步了解广告的基本分类及其相关目的。

学生应积极参与到上述活动中，并在活动中到达操练口语的目的；与此同时，有关“地球日”和“禁毒”内容的公益广告有利于培养学生的高尚情操和社会责任感，这也有助于达成新课程标准中有关情感态度的目标要求。

Teaching aims:1. To enjoy some beautiful advertisements and have a general idea of advertisements.2. To talk about the four advertisements and get some ideas of the two main types of ads and theirrespective purposes.3. To get involved in the discussion and practice spoken English.Teaching procedures:Step 1 lead-inThe teacher shows the students several beautiful advertisements, among which are both commercial advertisements and public service advertisements.【设计说明】在我们的日常生活中，广告随处可见。

教师在此处选择了较有代表性的，贴近中学生生活的，学生喜闻乐见的广告作品。

以此激发学生对广告的强烈兴趣，调动学生进一步了解和学习广告知识的积极性，为完成后续的教学任务作好铺垫。

Step 2 BrainstormingAsk students to have a brainstorm and then answer the following two questions: 1. Where can we find these ads? 2. Why do you like these ads?【设计说明】让学生通过头脑风暴来回答上述两个问题，一方面可作为进一步的的热身活动，同时也可检测学生对广告呈现方式的了解，让学生在寻找问题答案的过程中获得成功的喜悦。

Step 3 ObservationAsk students to focus on the four advertisements on Page1. Encourage the stud ents to form pairs and discuss the contents of each one and try to divide the four advertisements into two parts. Thus, encourage the students to pay attention to the functions of the commercial advertisements and public service advertisements. 【设计说明】通过鼓励学生结对讨论每幅广告画的内容，提高学生的观察能力，获取基本的广告知识，即广告可分为商业广告和公益广告两大类，并激励学生进一步关注这两类广告的功能。

另一方面，能增进学生对社会的了解，并在此基础上增强他们的社会责任感，有利于培养学生积极向上的良好的情感态度。

Step 4 Discussion and speakingOrganize the students into four groups and ask each group to talk about one of the four pictures in front of the whole class. Each group sho uld choose one representative to present their ideas to the whole class. The three questions can help the students to start the discussion.【设计说明】组织学生分组讨论可扩大操练面，在小组内所有学生可各抒己见，学生陈述自己观点的过程即练习口语的过程。

然后各小组代表再集中本组的意见在全班展示，在这一过程中，不仅陈述者得到了很好的锻炼机会，全班同学也可获取更多有关“地球日”和“禁毒”的信息。

Step 5 More ads for you to discussProvid e the students more meaningful and intere sting advertisements and encourage them to think about an appropriate slogan for each one.【设计说明】这一环节可作为与本课起始时导入环节的呼应，可进一步调动学生学习广告知识的热情，帮助学生为下一课时的学习做好准备。

Step 6 HomeworkAsk students to look for more information about ads and make good preparations forthe reading part. The students can surf the net if they have access to it.【设计说明】鼓励学生利用网络等有效学习资源了解更多有关广告的知识，在巩固本堂课所学内容的同时，为下一堂课铺设平台。

高考练兵场阅读理解（共20小题；每小题2分，满分40分）阅读下列四篇短文，从每题所给的四个选项（A、B/C和D）中，选出最佳选项，并在答题卡上将该项涂黑。

AWe live in central Phoenix, near the canal. Every day I used to see a homeless old man and his scruffy little dog hanging out down there.I would tell my husband we should give him food for the little dog. It wouldn't have been a problem; we have our own "mini farm" of animals! But he would say "OK!" and then blow the idea off because of ou r business.Being in Phoenix, Arizona, you can just imagine how hot it gets here, but his winter was really chilly! I had just come from KFC with take-out food for dinner. As I was turning by the canal, the man and his dog were sitting right there all bundled up. Even the doggy had a coat on! Not even thinking about it, I pulled into the parking lot along the canal and piled up a plate of chicken with al the fixings for the man and his little buddy. I gave it to him with a soda and a bottle of water for the little dog. He said, "Thank you, sweetie. You are an angel." And there were tears welling up in his eyes! I told him he ws so welcome, and then went home.When my husband dug into the KFC gag he asked, "Were you hungry, or what?" I told him what I did and he said, "Only you!" The n he told me I had done a good thing.A few weeks later, we were walking along the canal and found the man walking to me, with his little dog. He asked whether I would mind adopting the dog. With tears in eyes, he said it had gotten too hard for him to care for the dog. He added thathe was planning on heading t o Washington State but his dog wouldn't have been up to it, so he hoped to give it to me. "Only you! In this city, you are the only person I can believe in!"Now, every time I watch and pat the puppy lying near the fireplace, I will recall the old man's words and wish him good luck.26.The author and her husband didn't kelp the old man at the beginning because _______A.they had a farm of animals to feedB.they didn't have food even for themselves.C.they worked busily and often forget it.D.they were unwilling to help a man with a dog.【答案】C【解析】细节理解题。