战略管理第八章作业
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战略管理第八章作业
Chapter 8—International Strategy
TRUE/FALSE
3. A traditional motive for internationalization has been to secure needed resources, especially minerals
and energy.
4. In order to achieve economies of scale, some manufacturing industries in nations (such as Korea) with small domestic markets must globalize.
7. To the extent that a firm is able to standardize products across country borders, use the same or similar
production facilities, and coordinate critical resource functions, the more likely it is to achieve
economies of scale.
10. The requirement for local repair and service capabilities has discouraged manufacturers of household
appliances, such as General Motors and Toyota, from diversifying internationally.
13. When a firm initially pursues an international business-level strategy, its home country of operation
may be its most important source of competitive advantage.
14. Both the size and the nature of a country’s domesti c demand for a particular industry’s good or service
are important in Port er’s model of national competitive advantage.
19. A major advantage of multidomestic strategies is the ability to customize for the specific market,
although this sacrifices economies of scale.
20. A global strategy assumes that the strategic business
units operating in each country are
interdependent.
22. A transnational strategy is difficult to achieve because the multiple objectives involved are
contradictory.
26. Exporting and licensing are the most appropriate ways for smaller firms to first enter international
markets.
29. Although licensing is the least costly method to enter a foreign market, its disadvantages include high
costs of transportation and low control over the marketing and distribution of goods.
30. Strategic alliances tend to increase the risk associated with international expansion for the U.S. partner
because of the greater dependence on the foreign firm.
31. Establishing a wholly-owned subsidiary provides the quickest access to a new market.
35. International diversification ca n help to reduce a firm’s overall risk through the stabilization of returns.
39. International strategies are complex and can therefore produce greater uncertainty for the firm.
46. If a firm chooses to expand internationally, it must attempt to compete in all the major world markets,
or else lose its competitive advantage.
MULTIPLE CHOICE
1. Shanghai Automotive Industry Corporation (SAIC) exports few cars outside of the Chinese market.
Why might established automakers monitorSAIC closely?
a. SAIC is presently exporting cars to developing economies where these firms also