新职业英语 2 Unit 6课件

health or environmental requirements.
( ) 2. It is a standard for quality management systems. It is
A
maintained by the International Organization for
Standardization. ( C ) 3. It is the abbreviation for China Compulsory Certification.
职业综合
英语 2 Unit 6 Quality
Reading A A-Trans-1
产品召回
1 产品召回是指针对存在消费安全隐患的产品 所采取的防止其流通、销售或使用的行动。如果 消费者使用产品有可能导致健康问题、身体损伤 或死亡，那么就需要采取产品召回的行动。
职业综合
英语 2 Unit 6 Quality
职业综合
英语 2 Unit 6 Quality
ReaTedxt Ai-5ng A
5 When it becomes apparent that a product is likely to cause injury or health problems to a person, the supplier should take the necessary steps required to recall the product and control the risk. A product can be recalled at three levels: wholesale, retail and individual consumer. After assessing the product distribution in market place, the supplier should determine the levels of product recalls. Determination of the level of recalls is dependent on how far the product has penetrated the market from the supplier. An individual consumer recall is the most serious and extensive type and involves recovery of the product from individual consumers.
英语 2 Unit 6 Quality
Notes-2
CE
欧洲合格认证。大部分来自欧洲经济区（EEA ）
的产品，都需要印上欧洲合格认证CE标志，代 表产品制造商或服务提供者已确保产品符合相 应的欧盟要求，而相应的评估程序也已完成。 相关欧盟要求包括玩具安全、机械工具等。
职业综合
英语 2 Unit 6 Quality
职业综合
英语 2 Unit 6 Quality
ReadTAe-1xitng A
Product Recall
1 A product recall is defined as the action taken to prevent the distribution, sales and use of a product which may pose a safety hazard to consumers. Such action may be taken if there is probability that the use of the product would cause health consequences, injury or death.
职业综合
英语 2 Unit 6 Quality
Warm-2
Task 2 Work in pairs. Discuss with your partner and match the following quality symbols with their corresponding products.
职业综合
英语 2 Unit 6 Quality
ReaTexdt A-i6 ng A
6 Being aware of product recalls is important for the safety of anyone who comes in contact with the product. Unfortunately, recalls are not always easy to learn about, and companies do not always publicize a recall in an effort to limit the cost of replacing the product.
职业综合
英语 2 Unit 6 Quality
ReadTexitnA-4g A
4 Consumer organizations often examine products and warn the public of possible defects that diminish a product’s functional value or safety. In the meantime, individual consumers may use grass-roots tactics to bring public attention to corporate misconduct. They may write to newspapers and post information on product defects, threatening the maker’s publicity if the faults are not put right.
Notes
( ) 1. It is a compulsory conformity mark on many products
B
placed on the single market in the European Economic Area.
It certifies that a product has met European consumer safety
职业综合
英语 2 Unit 6 Quality
ReaTdextiAn-2 g A
2 Recalls are costly to a company because they often entail replacing the recalled product or paying for damage caused in use. In addition, there is also indirect cost following damage to a brand name and reduced trust in the manufacturer. A good example is the recall of over 500,000 Toyota Tundra pickup trucks, which had a steering problem, forcing the manufacturer to attempt to right the problem.
It covers 135 products divided into 20 categories, including
household appliances, motor vehicles, motorcycles, safety
glasses, medical devices, lighting apparatus, cables and
Notes-3
CCC
中国强制性产品认证，又名中国强制认证，简 称 CCC 或 3C。它是中华人民共和国强制规定 各类产品进出口、出厂、销售和使用必须取得 的认证，只有通过认证的产品才能被认为在安 全、电磁兼容性（EMC） 、环保等方面符合强 制要求。CCC 标志的图案由基本图案、认证种 类标注组成。
职新业综职合 业英语
英语 2 Unit 6 Quality
职业综合英语 2
Unit 6
Unit 6
Quality
ENGLISH FOR CAREERS
职业综合
英语 2 Unit 6 Quality
Conte nts
1
Warming-up
2
Reading A
3
Reading B
4 Listening & Speaking
AFH
BDG
CE
Notes
职业综合
英语 2 Unit 6 Quality
Notes-1
中国质量认证中心（CQC）
是经中央机构编制委员会批准、由国家质量监督检验检 疫总局设立、委托国家认证认可监督管理委员会管理的 国家级认证机构。该中心颁发的认证包括产品认证（
CC 产品认证、农食产品认证、CQC 自愿性产品认证等）
5
Writing
6
Mini-project
7
Language Lab
78
ELnantegrutaignemLeanbt
职业综合
英语 2 Unit 6 Quality
Warm -up
Task 1 Task 2
职业综合
英语 2 Unit 6 Quality
Wa rm-
1
Task 1 Work in pairs. Discuss with your partner and match the quality symbols with their meanings.
、 体系认证（ISO9001 认证、ISO4001 认证等）和国际
认
职业综合
英语 2 Unit 6 Quality
Notes-2
中国质量认证中心农食产品认证 中国质量认证中心（CQC）认证的一种。
职业综合
英语 2 Unit 6 Quality
ReadRngeiaAdni g A
Text Task 1 Task 2 Busing A-Trans-2 A
2 对于公司来说,产品召回需要付出高昂的代 价，因为公司通常要替换被召回的产品或赔偿 消费者因使用该产品受到的伤害。一个典型的 例子就是丰田公司曾召回超过 50 万辆坦途牌 轻型货车：由于转向装置存在问题，生产商不 得不采取行动纠正这一错误。
职业综合
英语 2 Unit 6 Quality
ReTaextdA-3ing A
3 A country’s consumer protection laws usually have specific requirements in regard to product recalls. Such regulations may include how much of the cost the maker will have to bear, situations in which a recall is compulsory, or penalties for failure to recall. A company may also initiate a recall voluntarily, subject to the same regulations. Suppliers are encouraged to voluntarily recall a product as soon as a defect is found. It is in the best interest of the suppliers to make sure that these products are effectively removed or prevented from reaching the market place.
wires, etc.
职业综合
英语 2 Unit 6 Quality
Notes-1
ISO 9000
国际标准化组织9000。ISO9000系列是众多由 ISO（国际标准化组织）设立的国际标准中最 著名的标准。此标准并不是评估产品的质量。 而是评估产品在生产过程中的品质控制，是一 个组织管理的标准。
职业综合