介绍 McDonald's
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7 values
➢ Values: (1) We place the customer experience at the
core of all we do (2) We are committed to our people (3) We believe in the McDonald’s System (4) We operate our business ethically (5) We give back to our communities
Introduction of McDonald
1.McDonald's History 2.Corporate's Info
2012级 本四班 文慧芳 30号
The McDonald Brothers
The Ray Kroc Story 雷·克拉克(1902-1984)
Leadership
Don Thompson - CEO
• Desserts & Shakes
• McCafé
Products
Meal Bundles
•Breakfast
•Extra Value meals
•Happy Meals 开心乐园餐
Sales Promption
Advertising
McDonald’s Bus Stop
onald’s Puzzles Outdoor posters were turned into large interactive push puzzles that consumers could solve .
(6) We grow our business profitably (7) We strive continually to improve
McDonald's System
• What We Do Offering Quality Food, Healthy Choices
• Business ideads:QSC&V • 麦当劳的经营理念：品质（Q）、服务（S）、清
洁（C）、价值（V）。
• Our goal is quality, service, cleanliness and value (QSC&V) for each and every customer, each and every time.
Menu
• Burgers & Sandwiches • McWrap • Chicken • &fish • Beverages
事业。
售出第500亿个汉堡 包
2002年麦当劳卖出第1000亿个汉 堡
Timeline
selected financial Data
Dollars in millions
company-operated sales
Franchised revenues
2013
$18,875 $9,231
Total revenues
company-operated restaurants
Franchised restaurants
Total Systemwide restaurants
$28,106 6,738 28,691 35,429
Mission & Values
➢ Mission:
to be our customers' favorite place and way to eat and drink.
Thank You
美国加利福尼亚州的圣贝纳迪诺创建了
“Dick and Mac McDonald” 餐厅
ray a. kroc成为麦当 劳第一位加盟经营者。
1955
麦当劳资产值达 到10亿美元
197 1961 2
1984
麦当劳在中国大陆(深 圳)及苏联(莫斯科)开设
第一家餐厅
1990
2002
ray a. kroc向麦当劳兄弟购 买商标权，经营麦当劳餐厅
President and Chief
Executive Officer
Don Thompson (1963 - ~),
麦当劳集团CEO，麦当劳史上第 一位黑人CEO，在Purdue University取得其电气工程学士 学位。
Quick Facts
About the company
1940
理查德.麦当劳与莫里斯.麦当劳兄弟在