2020年商务英语高级口试试题及答案(卷一)

2020年商务英语高级口试试题及答案（卷一）PART ONE: INTERVIEW
(1) Do you think everybody working in business today should have a range of computer skills?(Why?/Why not?)
你认为如今从事商务需要一系列电脑技能吗?(为什么?)
Sure. Most jobs today require a working knowledge of certain computer skills. Employers seek and reward employees with the skills and knowledge.
(2) What are some basic computer skills for an office staff?
办公室职员需要什么样的基本电脑技能?
They may include word pro; sending E-mail; using a spreadsheet to create a graph and paste it into a report; adding and editing data in a database, etc.
(3) Will methods of communication change or not in the future?(Why?/Why not?)
未来人们的沟通方式会改变吗?(为什么?)
Sure, there will be some changes. With computers getting more and more popular, more and more people will use E-mail as a method of communication. But I don’t think telephone will be out of use. The two methods of communication will co-exist.
(4) What are the effects that computers have had on people’s working lives?/What are the effects of new technologies on office life?
电脑对人们的工作生活会产生什么影响?/新科技对人们的办公生活会产生什么影响?
I think people are being pushed into a different world—a keyboard world. Almost everything is done on the computer and it helps raise efficiency.
PART TWO: MINI-PRESENTATION
What is important when…?
Conducting computer training 举办电脑培训需考虑哪些要点?
l External experts 外聘专家
l Participants 参加人员
l
It’s important to have external experts when conducting computer training. Some people may think that smart computer users in the company will be more cost-effective, but experts from an IT consultancy are obviously more professional and the training may achieve better results.
As for participants, I think companies should get as many of their people as possible to participate in computer training, not only those currently involved in the use of computers, but also those who seem to have nothing to do with computers at the moment. With computers becoming more and more popular, computer skills will soon become something very basic for survival in a workplace.
In addition, equipping some staff members who are skillful in computers as on-site mentors is also important. They are there not only for tech support, but also for sharing the triumphs and breakthroughs with their colleagues to get them better motivated.
举办电脑培训的时候外聘专家是很重要的。

有些人可能认为在公司里聘请聪明的电脑使用者将更加合算，但是IT咨询的专家显然更为专业而且会使培训取得更好的成绩。

关于参加人员，我认为公司应该让尽量多的员工参与到电脑培训中，不只是那些目前在使用电脑的员工，还要包含那些目前与计算机无关的员工。

随着电脑的普及，计算机技巧将来会成为工作场所生存的基础。

此外，安排一些具备计算机技能的员工在现场作指导也是很重要的。

他们不仅作为技术支持，同时也会与同事分享胜利和突破性进展，让他们得到更多的激励。

What is important when…?
Choosing new computer equipment 选购新的电脑设备需考虑哪些要点?
l Reputation of the manufacturer 厂家声誉
l Provision of staff training 提供员工培训
l
When choosing new computer equipment, once important factor to consider is the reputation of the manufacturer. If a manufacturer has a
good reputation, that means people have positive opinion about it in its past performance and it’s going to be more reliable and the quality of its products can be better guaranteed.
Provision of staff training is also important. A piece of new computer equipment can be made good use of when people involved understand it and know how to use it. This may mean extra training cost. If the manufacturer provides staff training as part of the sales package, and offers professional guidance as well as a chance for the people to see for themselves how the equipment works, it would be more cost-effective for the company.
After-sales service is also important. It means timely delivery and responsiveness to repair request if anything wrong happens.
在选购新的电脑设备时，一个重要的因素是考虑厂家的声誉。

如果一个厂家拥有良好的声誉，那就意味着人们对他们过去的成绩给予积极的评价，而且他们是可信赖的，产品的质量能够得到更好的保证。

提供员工培训也很重要。

一个新的电脑设备当人们完全了解并知道如何使用它的话可以使电脑得到良好的使用。

如果厂家将提供员工培训作为销售包的一部分，并且提供专业知道也让员工亲眼看到设备是怎样工作的，这将为公司带来成本效益。

售后服务也很重要。

它意味着及时交货以及如果有任何问题发生提出的维修请求快速反应。

What is important when…?
Introducing new computer software 使用新的电脑软件需要考虑哪些要点
l potential benefits 潜在好处
l Convenience to use 便于使用
l
When introducing a new computer software, first of all you have to consider whether it has any potential benefits to your company or not, for instance, whether it can help to make your everyday office or business tasks easier, faster and consistent across your organization, or whether it suits some particular needs of your company to achieve better performance. And these benefits should be made clear to your staff.
Convenience to use is another factor to consider. It should be easy to learn and operate, accessible to ordinary users and useful to solve a particular problem. Only in this way, can the new software have a real role to play.
Hardware requirements are also an important factor to consider when introducing a new computer software. Sometimes you’ll have to buy up-to-date computers if you decide to use a new software.
使用一个新的电脑软件时，首先必须考虑对公司是否有任何潜在的好处，比如，是否能够帮助每个办公室或者业务任务更加简便，快捷和使你的组织统一，是否它符合一些特别的需求以达到更好的性
能。

而且应该让你的员工明确这些好处。

方便使用是另一个考虑因素。

它应该容易学会和操作，让普通用户访问并且有效地解决特殊的问题。

只有在这种情况下，新软件可以发挥其真正的作用。

使用新软件的时候，硬件需求也是一个重要的考虑因素。

如果你决定使用新软件的时候，有时你必须购买最新的电脑。

What’s important when…?
Improving computer network security in a company 改善公司电脑网络的安全状况需考虑哪些要点?
l Security systems 安全系统
l Taking advice from consultant 进行专家咨询
l
It’s important to install effective security systems when improving computer network security in a company. Today’s internet security threats are becoming increasingly more complex. It would be safer for companies to have good security systems with firewall security, virus protection and intrusion detection to prevent expert hackers or authorized users with malicious intent from misusing systems, applications, and data.
Taking advice from consultants is another important thing to do. They are professional people in security and can be especially helpful when any security-related attacks happen. Their advice can help to
reduce the damage and better protect the company computer network security.
Having regular reviews of computer network security is also important. That would be helpful to check whether there is any possibility of hacking or leakage or stealing of confidential data or information so as to take immediate actions.
当改善公司电脑网络的安全状况时安装有效的安全系统很重要。

现如今的网络安全威胁变得越来越复杂。

有良好的安全系统与防火墙安全，病毒防护以及入侵检测系统来防止黑客专家或者恶意用户滥用系统授权、应用程序和数据，这将会使公司更加安全。

进行专家咨询是另一个重要因素。

他们是安全方面的专业人士，在发生任何与安全相关的攻击时也能提供特别帮助。

他们的建议有助于减少损失和更好的保护公司计算机网络安全安全。

对计算机网络安全做定期检查也很重要。

这将有助于检查是否这里有任何可能发生黑客入侵或者机密数据及信息的泄露以便迅速采取行动。

PART THREE: DISCUSSION
Using Computers
A number of computers have been installed in the office for a while but some staff are not making enough use of them to do their work efficiently. You have been asked to make recommendations about how to improve this situation. Discuss the situation together, and decide:
●why staff may not be using computers
●How to encourage staff to use computers more
使用电脑
办公室里安装电脑已经有好一段时间了。

可是一些员工并未充分利用这些电脑来提高工作效率。

请你们就改善这一状况提出建议。

讨论并决定：
l 为什么员工不使用电脑
l 如何鼓励员工多使用电脑
A: You see, we’ve got so many computers in our office, but it seems that some staff are not using them enough and they’re not doing their work efficiently.
B: Yes, this is a situation that has to be improved. I think there are many reasons behind staff not using computers, such as lack of computer knowledge and skills.
A: And I’m afraid some people are just so used to traditional ways of doing things that they don’t want to learn anything new.
B: You’re right. Some may just be too lazy to try out computers.
A: As far as I know, some people have the unnecessary fear that there might be harmful radiation to human bodies.
B: So we need to do something to encourage staff to use computers more. First of all, I think we should arrange an in-house training program to help staff learn about computers and software packages so as to use
them effectively.
A:Yeah. We should let them know about possible uses of computers which can benefit their life and work. For instance,E-mail and other connections, so they can understand the value of the computer. E-mail can be an effective book for reluctant staff.
B:We should also show them how computers can be used for all kinds of tasks, such as word processing, databases, spreadsheets, graphics, communications, etc., which relieve their work load. And they should be given chances to practice on their own.
A: The company should supply some technical people who will be available to give ongoing technical support to assist them in their use of computers.
B: As to the management, the line manager can do a daily memo on E-mail that staff must read if they are to receive information. This reduces use and meetings.
A:And all the documents and notices are circulated through the Intranent.
B: We can also improve the situation by making it a rule that all the paperwork should be typed and printed out.
A: You’re right. And they don’t have to worry about harmful radiation. These are all ergonomically designed computers with LCD displays. They are much safer and better than the traditional CRT and are
low in radiation, with no flickering and low reflection.
B: Well, with all this, I’m sure we can get our staff hooked on computers in no time!
A: 你知道，我们已经在办公室安装了多台电脑，但是有些员工似乎并没有充分使用而且他们的工作效率也没有得到改善。

B: 是的这是一个必须改善的情况。

我认为员工不肯使用电脑的背后有许多原因，比如缺少电脑知识和技巧。

A:而且我担心一些员工只是使用传统的方式做事而不愿学习任何新事物。

B:是的。

一些人可能只是太懒惰不愿意尝试使用电脑。

A:据我所知，一些员工关于电脑对人体的辐射伤害有一些不必要的恐惧。

B：因此我们需要做一些事情来鼓励员工更多的使用电脑。

首先，我认为我们应该安排内部培训计划来帮助员工学习电脑和软件包使他们更有效的运用。

A:是的。

我们应该让他们知道使用电脑可能对他们的生活和学习带来益处。

比如，邮件和其他联系，因此他们能够了解电脑的价值。

邮件可以成为不愿使用的员工有效的教材。

B: 我们也应该为员工展示使用电脑的各项任务，比如文字处理、数据库、电子表格、绘图、交流等等。

这些都将缓解他们的工作负担。

而且也应给员工自己参与实践的机会。

A: 公司应该提供一些可给予储蓄技术支持的技术人员，来帮助
员工使用电脑。

B: 至于管理者，部门经理应该以邮件形式做每日备忘录，员工收到信息可以阅读。

这样减少会议的召开。

A:而且所有的文件和通知都通过内部网来传播。

B: 我们也可以通过制定一个规则所有的文书应该输入电脑并打印出来改善这种情况。

A：同意。

而且他们没必要担心辐射的伤害。

这些都是LCD显示器符合人体工程学设计的计算机。

他们是低辐射、无闪烁、低反射电脑，比传统的CRT更加安全和优秀。

B:是的。

通过以上这些，我确信没多久我们的员工就会迷上使用电脑。

(1) How useful is E-mail to you for your work?
电子邮件在你的工作中作用大不大?
It’s very useful. I use E-mail every day for most of my business communications.
(2) Are you satisfied with your own computer skills?(Why?/Why not?)
你对自己的电脑技能满意吗?(为什么?)
Yes. I’m quite happy with my computer skills. I do all the paperwork on the computer and I can fix it myself when something goes wrong.
(3) Do you think companies depend too much on computers?(Why?/Why not?)
你认为企业是否过于依赖电脑?(为什么?)
No, I don’t think so. At many companies, computer systems at work are not working as they should and the problem lies with people who do not have enough guidance about computers rather than the systems themselves.
(4) Should employees be responsible for developing their own computer skills?
员工是否应该自己负责培养电脑技能?(为什么?)
No. computer skills are important to raise efficiency and the development of employees’computer skills can bring a lot of good to the company. So it’s the company that should be responsible for that.
(5) Are there any advantages of using the telephone instead of E-mail?(Why?/Why not?)
使用电话是否有胜过电子邮件之处?(为什么?)
Yes. Although many companies use a lot of E-mail, personal interaction is still important and phones are more personal and interactive than E-mail.
PART ONE: INTERVIEW
(1) Do you often go on-line? (Why?/Why not?)
你经常上网吗?(为什么?)
Yes, I use the internet to get information. With the help of search engines such as Google, I can get the information I want within minutes
that previously would have involved time—consuming research and sometime even travel.
(2) Do you think there is any disadvantage about E-mail? (Why?/Why not?)
你认为使用电子邮箱存在什么弊端吗?(为什么?)
Yes. E-mail is simple and improves the lives of all of us, but like written notices, it is extremely weak at conveying and developing understanding.
(3) Do you think web presence important for a company? (Why?/Why not?)
你觉得公司在网络世界中占有一席之地重要吗?(为什么?)
Sure. Web presence is an indication of a company’s technical strength and a good sense of keeping with the times. In this digital era, a website is not a luxury but rather a necessity for identity and positioning.
(4) What is the most obvious change the growth of the Internet brings to companies?
互联网的发展给公司带来了什么最明显的变化?
The most obvious is the use of websites for information, marketing and trade.
PART TWO: MINI-PRESENTATION
What’s important when…?
Setting up a company website 建立公司网站需要考虑哪些要点?
l Possible benefits 可能带来的收益
l Promotion 推广
l
When setting up a company website, it’s important to consider how the website might benefit the company, since a clear idea of this can make the website work efficiently. Among many benefits, a website can be an important way to compete for customers, including potential customers from overseas, to become more involved and proactive in gaining web competitive edge. Also it can act as another sales tool available to the salespeople and save cost if you use it as a distribution channel and distribute material to customers or potential customers. It can assist a company’s current customer base in helping to answer product or service questions.
Once a website is set up, you have to promote it to ensure that your customers and prospects will know about your website. You can promote you site address online through E-mail marketing, online referral system by which you are linked with other sites with similar audiences, online press release, etc. Old-fashioned offline marketing methods also apply. Make sure your URL(web address) appears on all your marketing and other print, such as advertisements, stationery, press releases, and brochures and leaflets.
Designing is also important. It should be done in line with the
company’s mission or vision and put its best image on the web.
建立公司网站的时候，重要的是要考虑网站怎样才能够利于本公司，因为一个清晰的思路能够使网页有效的运作。

在众多利益之中，网站能够成为一个争夺客户的重要途径，包括海外的潜在客户，为了赢得网站竞争优势变得更加积极参与。

公司网站另一个作用是作为销售人员有效的销售工具，如果用它作为分销渠道来向客户或潜在客户分销材料将节省成本。

它可以帮助公司当前的客户群，帮助回答产品或服务的问题。

一旦网站建立，你必须推广它以确保客户与潜在客户了解网站相关事宜。

你可以通过邮件营销的方式推广你的网站在线地址。

网上链接系统，可以让你与其他拥有类似观众群得网站链接，网上新闻发布，等等。

老式的离线销售方法也同样使用。

确保你的网址出现在所有营销和其他印刷材料中，比如广告、信封、新闻发布、以及小册子和传单中。

设计也很重要，他应该与公司的使命或远景相一致，而且要在网页上展示最佳的形象。

What’s important when…?
Designing a company website 设计公司网站需考虑哪些要点?
l Contents 内容
l Homepage 网页
l
In designing a company website, contents are very important. They
should be rich and relevant so visitors will want to return again and again to see what’s new, important, and beneficial to them. Information like company profile, the achievements and the latest developments,range of products the company has on offer, on-line ordering and shopping, etc., should be included, so that customers may have a better idea and a better understanding of the company and its products.
Another important factor to consider is a well-designed homepage in order to make the site more appealing to suppliers and to get more hits from customers. It should look nice and attractive, with eye-catching logo of the company posted on it and special offers in a dominant area which is colour-coded for easy recognition. And it should be designed in such a way that the user is comfortably guided through the site to view specific information.
In addition, professional people engaged in designing, maintenance and updating of the contents are also important.
设计公司网站时，内容是很重要的。

内容应当丰富而且关联性强，这样的话访问者将愿意一再返回来看有什么新鲜的，重要的以及有利于他们的事件发生。

例如公司简介、公司成果以及最新的发展、公司提供的产品的系列、网上订购以及购物等的信息，应该被包含，因此客户可能对公司及其产品有更好的想法和更深刻的了解。

另一个重要的因素是考虑网页的良好设计为了使得网站对供应商更具吸引力，以及从客户那里等到更高的点击率。

他应当看起来美
观并具有吸引力，公司张贴醒目的标识，特价活动在一个主导区域，用容易识别的彩色标记。

而且应该被设计成便捷地指导用户通过该网站查看特定信息的方式。

此外，专业人士从事设计、维修以及内容的更新也很重要。

PART THREE: DISCUSSION
Launching a Global Website
Your company is considering launching a global website to attract its overseas customers. You have been asked to make suggestions about how to design the website. Discussion the situation together, and decide: l what are advantages of launching such a website
l how important it is to have different language versions
创办面向国际市场的网站
你们所在公司正在考虑创办一个面向国际市场的网站吸引海外客户。

请你们就如何设计该网站吸引海外客户。

请你们就如何设计该网站提出建议。

讨论并决定：
l 创办这一网站的有利之处
l 提供不同语言版本的重要性
A: Well, you know our company is considering launching a global website to attract its potential customers worldwide.
B: A good idea, isn’t it? There are many advantages doing so. To start with, our company has set the goal of going global and having a website is essential for our company to position and represent itself in a
better light on a global basis. It can help enhance our company’s international presence.
A: You’re right. This is a digital age, and to open foreign markets, our company has to have a website designed to target overseas audience. It’s just like a telephone or fax number which we cannot do without.
B: That’s a good point. A website can help us communicate with our clients and promote our products and services.
A: For international trade and e-commerce it is more essential, sicne existing and new customers can see from the website what products or services our company has on offer and details about our company developments.
B: To launch a global website, it’s important to have different language versions. To ensure the products are effectively promoted on a particular market, we must use the intended market’s language so that the intended recipient understands absolutely and clearly what we are selling and saying.
A: Yeah. To communicate effectively, we must use the language of the intended market, such as English, French or German. It can lead to better communication, avoid misunderstandings, establish an immediate rapport and create a positive image and respect.
B: But that’s not enough. When we say different language versions, we are not just referring to the langage itself. More important, we must
be able to communicate in the way the people in the countries can accept.
A: I see what you mean. There are vast cultural differences in the way communications are conducted. We should take note of these differences and try to communicate with the world’s different markets in the way that is meaningful to them.
B: That’s exactly my opinion. Internet promotions are effective only when we are providing something that the market requires---something that defers to the demand of the consumer.
A: So the material for the home market will have to be rewritten, and reformatted so that they fit in with the culture of that target market.
B: When it comes to the new global homepage,users will be given a choice to choose their site based on what language they want.
A: That’s a great idea and I couldn’t agree with you more.
A:你知道，我们公司正考虑推广一个全球网站来吸引全世界的潜在客户。

B:好主意，不是么?这样做有许多益处。

首先，我们的公司。

已经建立“全球化”目标并且拥有一个网站对我们的重要地位以及代表其自身在全球基础上具备更好的闪光点。

A:同意。

这是一个数字时代，为了打开国外市场，我们的公司必须设计一个网站来针对海外观众。

这就像电话或者传真号码，我们不能没有。

B:这点很好。

一个网站能帮助我们与客户交流并且宣传我们的产品和服务。

A: 对于国际贸易和电子商务来说它很重要，因为现有的和新的客户能够从网站看到我们公司提供的产品和服务以及关于公司发展的详细信息。

B：关于推广面向国际市场的网站，拥有不同语言版本是很重要的。

为了确保产品在特殊市场有效的推广，我们必须使用目标市场的语言因此预期的接受者完全明白和清楚我们正在销售和阐述的内容。

A:是的。

为了有效的沟通，我们必须使用目标市场的语言，比如英语、法语或者德语。

能够促进更好的交流，避免误导，建立一个亲密融洽的关系并且创建一个积极的形象和关系。

B:但是那并不足够。

当我们提到不同的语言版本，我们不只是指语言本身。

更重要的是，我们必须能够用那个国家人们可以接受的方式沟通。

A:我明白你的意思。

在沟通进行时有巨大的文化差异存在。

我们应该记下这些差异并且尝试与世界各国市场用他们所特有的方式进行沟通。

B：那正是我所想的。

只有当我们提供一些市场需求---满足消费者需求时，网络宣传才是有效地。

A：因此为国内市场提供的材料将被改写以及重新格式化以便于他们适用于目标市场的文化。

B：当谈到新的全球网页，用户将可以选择自己的想要语言的相
关站点。

A:那是个好主意，我非常同意。

(1) In business, do you think it is better to send E-mails or make phone calls? (Why?/Why not?)
在商务交往中，你认为是发电子邮件好还是打电话好?(为什么?)
I think it is better to send E-mail because they do not cost too high, whereas phone calls could cost a lot.
(2) Is the Internet always the best way to find out about a company?(Why?/Why not?)
互联网永远是了解某家公司的最好方法吗?(为什么?)
Not necessarily. Sometimes online information on a company may not be accurate, complete, or useful.
(3) Is there any disadvantage of using websites to find information on a company?(Why?/Why not?)
利用网站了解某家公司有无任何弊端?(为什么?)
Yes. You may not find the latest developments of the company if the website is not updated timely.
(4) In what other ways can companies use the Internet to their advantage?
公司还可以怎样利用网络为自己服务?
Companies can also use the Internet as an effective medium for creating customer loyalty and company profitability.
(5) Do you think the Internet will encourage economic growth in the future?(Why?/Why not?)
你认为将来互联网会促进经济发展吗?(为什么?)
Yes. The internet shortens the distance, saves time, increases the amount of transaction and raises efficiency.
Internet Marketing 互联网促销
Cyberpromotion: Communicating with Customer Online
网上促销：与顾客亲密接触
Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services.
20世纪40年代后期，电视开始进入美国千家万户，在此之前，企业主要通过报纸、杂志和广播对其产品服务进行宣传。

The advent of television brought about a revolution in product and service.
电视的出现为产品和服务的促销方式带来了一场革命。

Between 1949 and 1951, advertising on television grew 960 percent.
1949~1951年间，电视广告业务增长了960%。

Today the internet is once again transforming promotion.
如今兴起了互联网，再次使促销宣传改头换面。

By going online, companies can communicate instantly and directly
with prospective customers.
通过电脑上网，企业可以迅速而直接地与潜在的顾客进行沟通。

Promotion on the World Wide Web includes advertising (usually in the form of banners across the top of Web sites), sponsorships, and sales promotions like sweepstakes, contests, coupons, and rebates.
互联网促销的方式包括广告(通常为网站标题广告)、冠名赞助以及各种促销活动，如有奖销售、竞赛、优惠券、回馈券等。

In 1996 World Wide Web advertising revenues topped $300 million.
1996年万维网的广告收入超过3亿美元。

Effective online marketers don’t merely transfer hard-copy ads to cyberspace.
讲求实效的网络营销者们绝不是简单的把平面广告搬到网上。

Successful sites blend promotional and non-promotional information indirectly delivering the advertising messages.
成功运作的网站把促销宣传与其他内容融为一体，巧妙地把广告信息传递给受众。

To encourage visit to their sites and to create and cultivate customer loyalty, companies change information frequently and provide many opportunities for interaction.
为了提高网站访问率，培养顾客对产品的忠诚度，企业不断更新产品信息，并提供许多互动机会。

To target specific Internet users, an increasing number of companies
are using “push”,technology, which automatically delivers customized news and other information to users’computers when they log onto the Internet.
为了赢得某些特定的网民，越来越多的公司在运用“主动出击”战术。

网民一上网，这些公司便把相关的咨询和其他信息自动地发送到他们的电脑中。

Although organizations like Nielsen Media Research are developing technologies to enchance audience measurement and tracking, it remains difficult to assess how many times the same person looks at an ad and who that person is.
虽然有类似尼尔森的传媒研究机构正在开发技术，提高对收视访问者得量化测评及其跟踪，但对于某一个广告什么人在看，此人看了几次，却很难估计。

Although online promotions can be glamorous and sophisticated, they are not perfect.
虽然网上促销宣传颇具诱惑力也很先进，却并非完美无瑕。

For a well-designed marketing mix, industry experts advise companies to use the Internet as a supplement to other advertising media.
业内专家们建议，一个精心策划的营销组合应把网上促销作为其他宣传方式的补充。

(1) What’s the advantage for a company to advertise on line?
在网上开展广告宣传对公司有什么好处?
Online promotion can create product loyalty and help the company know its customers better.
(2) What do you think is the key to success for online advertising?
你认为网上广告宣传的成功关键是什么?
It’s repetition. Online advertising, just as in offline(traditional) advertising, repetition is the key to success. Generally, promotion without repetition will not work.
(3) What type of audience do you think the Internet marketing is most suitable for?
你认为互联网促销最适合哪类对象?
Online marketing and promotion is usually geared towards the widespread internet community on a national or global basis. It may not be an effective means of marketing for local people.
(4) Do you think online marketing can replace traditional marketing?(Why?/Why not?)
你认为网络促销可以替代传统促销方式吗?(为什么?)
No. online marketing can only be regarded as an alternative medium to company promotion. A small company might not have the budget to allow for repetitive online advertising.
PART TWO: MINI-PRESENTATION
What’s important when…?
Choosing an Internet company to buy from 选择某家网络公司进行网上购物需注意哪些要点?
l Delivery time 交货时间
l Special offers 提供的优惠
l
In choosing an internet company to buy from, it is very important to consider delivery time since when a company decides to buy things on-line, it is usually because this is convenient and speedy, among other advantages. If an on-line order has to take a long time to deliver, companies will not make any purchases from the internet company.
Also, many internet companies have special offers to attract customers, such as special deals and discounts if you buy on-line. To be more cost-effective, special offers are also an important factor to consider in choosing an internet company to buy from.
In addition, range of goods sold should also be considered. Wide range of goods will attract more customers.
选择某家网络公司购物的时候，考虑交货时间非常重要，因为当一个公司决定在线购买物品，除其他优势外，通常是因为这样做方便且快捷。

如果一笔在线订单花费很长时间运送，公司将不会再在这家网络购买产品。

其次，许多网络公司提供优惠来吸引消费者，比如打折促销等，如果你在线购物，将会更加合算。

特别优惠也是考虑选择购买的网络。