英语大作业

Abstract: In the modern society, database technology is developing rapidly, and the data information contained therein is also increasing. In the process of enterprise operation, the database system is gradually being widely applied to daily information management, which is to effectively organize and utilize the massive information in the database through relevant technical means to help relevant data owners find valuable information and knowledge. Guide the development planning of the enterprise and improve the operational efficiency of the enterprise. This has become one of the hot topics of current e-commerce industry operators, and data mining technology can help e-commerce operators solve such problems. Data mining is a comprehensive use of related technologies such as artificial intelligence and natural language understanding. The purpose is to extract useful and valuable information or patterns from large amounts of data. This topic first analyzes and summarizes the research results of scholars at home and abroad, and makes a preliminary understanding of the application of data mining in e-commerce. Then it expounds the methods of data mining and e-commerce concepts and data mining. This paper also uses theoretical analysis and Case studies and other research methods, as well as questionnaire surveys of employees from different enterprises, fully discuss the difficulties in data mining technology in the field of e-commerce, the difficulties in the process of promotion, and the related methods to solve the bottleneck of e-commerce development. Research, in this way to explore the convergence of e-commerce development and data mining, and comprehensively promote the application of technological innovation. Through the research of this paper, we have an understanding of the application status of data mining technology in e-commerce. The problems and solutions can also provide a good platform for better application of data mining in e-commerce.

Keywords: e-commerce; data mining; technical research;

1 Application status and development of data mining technology in e-commerce Data Mining Technology Application Overview: From a macro perspective, data mining technology is conducive to identifying and analyzing user behavior. In a larger depth and breadth, it summarizes users' consumption habits and behavioral preferences, which is beneficial to the subject and object to improve their service methods and product performance. To get a better customer experience and customer satisfaction. Data mining, as a high-level modern technology, has extremely complex logic and computational methods. The internal logic and methods also have different characteristics. According to a survey of 50 employees from different companies, data mining technology is widely used in e-commerce. In 74% of e-commerce, up to 81% of enterprises surveyed use data mining technology. The application of data mining technology in e-commerce is much higher than the percentage I expected. It can be seen that the current application is very wide.