电子商务英语第二单元
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《跨境电子商务英语》教学课件(共8单元)Unit 2
Warming-up Activities
Conversation
B: Quite reasonable. What products are you going to sell? A: The bags and shoes. To be specific, men’s, women’s and teenager’s dress, shoes, sneakers and sandals. B: It’s great. As far as I am concerned, what you have to do next is setting up your online store on a platform. A: I’ve heard some e-commerce platforms, but I am not familiar with them. B: Then you need to do a survey about these platforms to compare their advantages and disadvantages. A: That’s right. That’s what I should do.
New Words and Phrases
8. distributor /dɪ'strɪbjətə(r)/ n. 经销商；分销商 9. branch /bra:ntʃ/ n. 分公司；分支；分部 10. brainchild /'breɪntʃaɪld/ n. 发明；新构想 11. franchise /'fræntʃaɪz/ n. 特许；（公司授予的）特许经 销权 12. straightforward /ˌstreɪt'fɔ:wəd/ adj. 简单的；易懂的 13. submit /səb'mɪt/ v. 提交 14. approval /ə'pru:vl/ n. 批准；同意
电子商务英语教学课件Unit 2 Enterprise and E-commerce
touch off 触发， 引发(困难或 暴力的局面)
Google Is Adding Major Libraries to Its Database
Analysis of sentences
划线部分为定语从句，修饰前面的 publishers，whose为关系词， are of interest 有趣的 enough to 足以…… in large quantifies 大量地
与基于互联网的电子商务相比，电子数据交换（EDI）标 准化程度更低，成本也更高，通常使用XML（可扩展标记 语言）来允许买方和卖方在线沟通。
本句中， 划线部分是一个 非限定性定语从句， 修饰 “Internet based eBusiness”， 对其进行进 一步补充说明。
How Business-to-Business Works
Google Is Adding Major Libraries to Its Database
Analysis of sentences
The Amazon and Google programs work by restricting the access of users to only a few pages of a copyrighted book during each search， offering enough to help them decide whether the book meets their requirements enough to justify ordering the print version.
How Business-to-Business Works
Some notes
economy of scale 因经营规模扩大而得到的经济节约 fixed pricing固定价格 work on 从事于， 致力于 back-end system 后端系统 B2B 企业对企业电子商务 EDI (Electronic Data Interchange) 电子数据交换 XML (eXtensible Markup Language) 可扩展标识语言
Google Is Adding Major Libraries to Its Database
Analysis of sentences
划线部分为定语从句，修饰前面的 publishers，whose为关系词， are of interest 有趣的 enough to 足以…… in large quantifies 大量地
与基于互联网的电子商务相比，电子数据交换（EDI）标 准化程度更低，成本也更高，通常使用XML（可扩展标记 语言）来允许买方和卖方在线沟通。
本句中， 划线部分是一个 非限定性定语从句， 修饰 “Internet based eBusiness”， 对其进行进 一步补充说明。
How Business-to-Business Works
Google Is Adding Major Libraries to Its Database
Analysis of sentences
The Amazon and Google programs work by restricting the access of users to only a few pages of a copyrighted book during each search， offering enough to help them decide whether the book meets their requirements enough to justify ordering the print version.
How Business-to-Business Works
Some notes
economy of scale 因经营规模扩大而得到的经济节约 fixed pricing固定价格 work on 从事于， 致力于 back-end system 后端系统 B2B 企业对企业电子商务 EDI (Electronic Data Interchange) 电子数据交换 XML (eXtensible Markup Language) 可扩展标识语言
《电子商务英语》教学课件—Unit 2
进口商
代表, 表示, 象征 宣传的,推销的 一致的, 兼容的 假定, 设想
软件 双重的, 成双的 市场营销
竞争者, 对手 动机, 动力 事实上, 有效地
Sample Dialogue 1 Purchasing a Computer
• Alex: Can I help you? • Customer: Yes, I would like to buy a computer. • Alex: Would you like to purchase _a__d_e_s_k_t_o_p_o_r__a_n_o_t_e_b_o_o_k____? • Customer: A notebook. _W__h_i_c_h_b_r_a_n_d__d_o__y_o_u_s_e_l_l ____? • Alex: We have a lot of brands here, so you can pick what you like.
Learning Objectives
In this unit, you’ll ➢ learn to understand and talk about product promotion. ➢ learn to convince people in workplace communication. ➢ learn how to build an online store. ➢ learn how to write a product description.
with 120G hard disk and 2 GB RAM. It's 6,500 Yuan. Would you like to purchase it now? • Customer: Is there _a_n_y__d_i_s_c_o_u_n_t_o_n__th_i_s_l_a_p_t_o_p_____? • Alex: Sorry, it's already very cheap. Hmm, __le_t_'s__m_a_k_e__it__6_0_0_0_Y_u_a_n____ if you buy it now. We'll also include a laptop bag and a mouse for you. • Customer: Thanks. _H_o_w__l_o_n_g_i_s_t_h_i_s_u_n_d_e_r__w_a_r_ra_n__ty__? • Alex: One year. The maintenance store location and _t_e_le_p_h_o_n_e__n_u_m__b_e_rs are on the warranty card. • Customer: Alright, I'll take this one.
跨境电子商务英语Unit 2 Main Cross-Border E-Commerce Platforms
Unit 2 Main Cross-Border E-Commerce Platforms
Speaking
A and B are classmates. They are discussing about their shopping on “Black Friday”. Please try to role play the following dialogue, especially pay attention to the underlined parts.
Listening
Listen to the following sentences and fill in the blanks.
Unit 2 Main Cross-Border E-Commerce Platforms
Listening Listen to the following sentences and fill in the blanks.
Unit 2 Main Cross-Border E-Commerce Platforms
(1)be located in 位于……
(2)a wide range of 范围广泛的……
(3)such as 比如；诸如
(4)set up 建立；创建
(5)market share 市场份额
(6)be commited to 致力于
跨境电子 商务英语
Unit 2
Main Cross-Border E-Commerce Platforms
Unit 2 Main Cross-Border E-Commerce Platforms
Unit Objectives:
➢ Learn how to introduce cross-border e-commerce platforms. ➢ Learn how to express the pros and cons of cross-border ecommerce platforms. ➢ Learn how to choose a suitable cross-border e-commerce platform based on personal needs.
00888电子商务英语课文Unit2
00888电子商务英语课文Unit2Unit 2 Planning an E-businessText A Elements of a Good Business Plan一个好的商业计划要素Business plans will vary from company reflecting their different needs. For example,an established business looking at adding an online componentwill be able to focus on integration between the physical store and the online store. A pure player –a business operating solely on the internet-will use its business plans to demonstrate its market analysis and seek funding. Regardless of use, good business plans generally consist of an executive summary, a market analysis, a description of the company and its management, a marketing and sales strategy, and a description of products and services offered. If necessary, business plans can include funding requests and necessary financial information.商业计划将不同的公司反映他们不同的需求。
跨境电子商务英语--02--答案2.2
Part 2.2 eBay PlatformWarming-up ActivitiesListening参考答案及译文：1.revenue译文：得益于其成熟的非广告运营模式，它在收入多元化的基础上享有广告定价优势。
2.facilitates译文：易贝是一家拍卖行，该公司只是促进第三方买卖双方之间的商品销售。
3.generate译文：由于易贝需要卖家在其网站上列出产品来创造收入，该公司比亚马逊更注重卖家。
4.consider译文：虽然在易贝上销售有很多优势，但仍有一些缺点需要考虑。
5.delivery译文：乐天将主要精力放在了物流运输网络上，去年推出了“One Delivery”计划。
New Core VocabulariesTask1 Translate the following sentences into English, using the expressions in Brackets.参考答案1.Take the goods back to your retailer who will refund you the purchase price.2.We need to promote an open exchange of ideas and information.Task2 Match the English words in the left column with the English explanation in the right column.参考答案1.plastic 2.fabricTask3 Translate the following sentences into English, using the expressions in Brackets.参考答案You can get a $1000 cash advance for your trip from the financial department.Exercises1. Complete the following sentences by translating the Chinese given in the brackets into English.参考答案1. by reducing the price by 5%.译文：让我们各让一步，价格降低5%。
跨境电子商务英语Unit 2 Main Cross-Border E-Commerce Platforms
KEY WORDS AND
EXPRESSION
1
• What are you going to... • It is so tiring to... • Why don’t you... • Be used to doig sth. • A broad variety of... • That sounds good. • buy something for sb. • I can’t help doing sth.
Unit 2 Main Cross-Border E-Commerce Platforms
Speaking
A and B are classmates. They are discussing about their shopping on “Black Friday”. Please try to role play the following dialogue, especially pay attention to the underlined parts.
To set up one's payments account, a valid U.S. bank account should be provided. 想要建立个人的支付账户，必须提供一个有效的美国银行户头。
Unit 2 Main Cross-Border E-Commerce Platforms
Reading
Amazon and eBay .
Unit 2 Main Cross-Border E-Commerce Platforms
Words and Expressions：
• locate /ləʊ'keɪt/ v. 位于 • operate /ˈɒpəreɪt/ v. 经营；运转 • found /ˈfaʊnd/ v. 建立；创办 • list /lɪst/ v. 列出；列举 • NASDAQ /ˈnæzdæk/ n. (美国)全国
电子商务英语Unit Two
5. What are the major challenges of B2C E-commerce?
The so-called conversion rate for B2C E-commerce sites is still fairly low. Some ways to boost your conversion rate include improving navigation, simplifying checkout process, and sending out E-mails with special offers.
7. Do I need a privacy policy for my B2C initiative?
Yes. Once you establish a privacy policy, though, make sure you follow it, or you’ll be putting your company at risk for lawsuits and bad press.
ห้องสมุดไป่ตู้
6. With so many sites out there, how can you build a strong relationship with customers?
Focus
on personalization. Create an easy-to-use customer service application. Focus on making your site easy to use.
Unit Two
Text A Text B
能力分析训练
Text A
While the term E-commerce refers to all online transactions, B2C stands for “business-to-consumer” and applies to any business or organization that sells its products or services to consumers over the Internet for them to use.
外研社新时代职业英语 《电子商务英语》教学课件Unit2
• Extensive Reading You don’t need a wallet in China, just your
smartphone!
FORWARD WITH E-COMMERCE
• Further Practice
Mobile payment platforms
• My Learning Log
choose to top up their student cards as we
have come together with more than 500
universities and colleges. All you need to
do is to add these mini-programs to the
Step 5 Use various mini-programs
There are more than 60 mini-programs on
BDE, which will satisfy almost all your daily
needs. First, you can simply pay for utilities
JOURNEY WITH E-COMMERCE
• Practical Reading
Getting started with mobile payment
• Intensive Reading
The era of mobile payment
• Comparative Reading NFC payment vs. Internet payment
But don’t worry, your privacy will be well protected.
《实用电子商务英语》unit2
Step 3 Create and manage content.
Obviously5, the Website needs content — the text, images, sound and video PPT模板下载：行业PPT模板： 节日PPT模板：素材下载： PPT背景图片：图表下载： 优秀PPT下载：教程： Word教程： 教程： 资料下载：课件下载： 范文下载：试卷下载： 教案下载： 字体下载：
viewers to find, delivering it effectively and managing content to be accurate and
Reading
up to date are crucial7 to the success of the online business. The primary criteria8
Reading
Your business can benefit greatly from having a Website. An effective Website
can play a key role in helping your business gain an impact, and can enhance the
determines what the site will look like (e.g., color schemes14, graphics15 and
typography16) and how visitors will use it (e.g., information architecture17 and
process of developing a Website is as follows:
Obviously5, the Website needs content — the text, images, sound and video PPT模板下载：行业PPT模板： 节日PPT模板：素材下载： PPT背景图片：图表下载： 优秀PPT下载：教程： Word教程： 教程： 资料下载：课件下载： 范文下载：试卷下载： 教案下载： 字体下载：
viewers to find, delivering it effectively and managing content to be accurate and
Reading
up to date are crucial7 to the success of the online business. The primary criteria8
Reading
Your business can benefit greatly from having a Website. An effective Website
can play a key role in helping your business gain an impact, and can enhance the
determines what the site will look like (e.g., color schemes14, graphics15 and
typography16) and how visitors will use it (e.g., information architecture17 and
process of developing a Website is as follows:
电子商务英语unit2
24, 2014
5
Text Analysis
A Brief Introduction to Electronic Commerce
Electronic Commerce and Electronic Business [1] Many people think the term “electronic commerce” (EC) means shopping on the Internet. However, electronic commerce also includes many other activities, such as businesses trading with other businesses and internal processes that companies use to support their buying, selling, hiring, planning and other activities.(译文)
What are the differences between EC models and traditional business models? Which one do you prefer, traditional models or EC models? Why?
April 24, 2014
April 24, 2014
7
Text Analysis
Classification of EC A common classification of EC is by the types of entities participating in the business processes. (译文) The following types of EC [2] are commonly distinguished.
电子商务英语unit2课后练习题
电子商务英语unit2课后练习题2.11、An established business will be able to ( )A focus on integration between the physical store and the online storeB operate solely on the internetC demonstrate its market analysisD seek funding2、A pure player will use its business plans to ( )A operate solely on the internetB demonstrate its market analysis and seek fundingC reflect their different needsD look at adding an online component3、A good business plan generally does not involve（）A an executive summary and a market analysisB a description of the company and its managementC a marketing and sales strategyD consumers’ requests and necessary advertisement4、An executive summary does not consist of （）A names of founders and functionsB summary of company growthC banking relationships and current investorsD the buying habits and preferences of your target market5、（）will be done in a market analysis。
《电子商务英语》-Unit_2
wide adj. 宽的 4注解：speed v& n.
v. 加快，（使某事物）加速 n. 速度，快速
Text A The Internet allows direct access to information, products, and services, which cuts out middlemen and causes economic deflation. 通过互联网可以直接获得信息、产品以及服务，避免了 中间环节，节省了开支。 4注解：cut out 去除，删除 deflation n. 通货紧缩
Text A Because the business centers around the Internet, be sure to discuss the management team's level of Internet expertise and where they gained it.
the competition 竞争者; 对手
Text A The company must also get the word out about its web site by adopting submission to database ...... 公司还必须把网址提交到搜索引擎的数据库中并且在公 司发送的所有电子邮件的末尾添加URL，从而广泛宣传 其网址。 4注解：get the word out 宣传，广而告之 adopt v. 采取，采纳 submit v. 提交，递交 submit a resignation 提交辞呈 v. 屈服，服从
(1)外形，轮廓。
He saw the outline of a house against sky. (2)提纲，大纲，概要。 an outline of European History
电子商务专业英语(翼汶莉)-精品文档-电子商务专业英语(翼汶莉)-第2章
UNIT 2 Introductions to Electronic Commerce
History of ecommerce is unthinkable without Amazon and Ebay which were among the first Internet companies to allow electronic transactions. Thanks to their founders we now have a handsome ecommerce sector and enjoy the buying and selling advantages of the Internet. Currently there are 5 largest and most famous worldwide Internet retailers: Amazon, Dell, Staples, Office Depot and Hewlett Packard. According to statistics, the most popular categories of products sold in the World Wide Web are music, books, computers, office supplies and other consumer electronics.
UNIT 2 Introductions to Electronic Commerce
The Following Is 2010 Executive Summary of Ecommerce ——Which Comes From E-commerce Annual Report by William Blair & Company, L.L.C.
电子商务行业英语课件Unit 2
• In your opinion, what is a dream job?
Think about it
• Facing a frightening unemployment rate, what should we do?
Read Passage 1 and find out the answer to the question.
1. Listen carefully and answer the following question:
What are the tips to convince someone effectively ?
(1) Have a clear understanding of your own opinion. (2) Talk with the person politely. (3) Establish mutual respect. (4) Practice active listening.
with 120G hard disk and 2 GB RAM. It's 6,500 Yuan. Would you like to purchase it now? • Customer: Is there _a_n_y__d_i_s_c_o_u_n_t_o_n__th_i_s_l_a_p_t_o_p_____? • Alex: Sorry, it's already very cheap. Hmm, __le_t_'s__m_a_k_e__it__6_0_0_0_Y_u_a_n____ if you buy it now. We'll also include a laptop bag and a mouse for you. • Customer: Thanks. _H_o_w__l_o_n_g_i_s_t_h_i_s_u_n_d_e_r__w_a_r_ra_n__ty__? • Alex: One year. The maintenance store location and _t_e_le_p_h_o_n_e__n_u_m__b_e_rs are on the warranty card. • Customer: Alright, I'll take this one.
Think about it
• Facing a frightening unemployment rate, what should we do?
Read Passage 1 and find out the answer to the question.
1. Listen carefully and answer the following question:
What are the tips to convince someone effectively ?
(1) Have a clear understanding of your own opinion. (2) Talk with the person politely. (3) Establish mutual respect. (4) Practice active listening.
with 120G hard disk and 2 GB RAM. It's 6,500 Yuan. Would you like to purchase it now? • Customer: Is there _a_n_y__d_i_s_c_o_u_n_t_o_n__th_i_s_l_a_p_t_o_p_____? • Alex: Sorry, it's already very cheap. Hmm, __le_t_'s__m_a_k_e__it__6_0_0_0_Y_u_a_n____ if you buy it now. We'll also include a laptop bag and a mouse for you. • Customer: Thanks. _H_o_w__l_o_n_g_i_s_t_h_i_s_u_n_d_e_r__w_a_r_ra_n__ty__? • Alex: One year. The maintenance store location and _t_e_le_p_h_o_n_e__n_u_m__b_e_rs are on the warranty card. • Customer: Alright, I'll take this one.
跨境电子商务英语 Unit 2 课件
目录
CONTENTS
Amazon and eBay
1
Alibaba and
AliExpress
2
Shopee and
Lazada
3
• Amazon and eBay
1
Unit 2 Main Cross-Border E-Commerce Platforms
Warming-up
Circle the phrases that are new to you and look them up in the dictionary. Read them aloud and write the Chinese meaning.
Unit 2 Main Cross-Border E-Commerce Platforms
(1)be located in 位于……
(2)a wide range of 范围广泛的……
(3)such as 比如；诸如
(4)set up 建立；创建
(5)market share 市场份额
(6)be commited to 致力于
KEY WORDS AND
EXPRESSION
1
• What are you going to... • It is so tiring to... • Why don’t you... • Be used to doig sth. • A broad variety of... • That sounds good. • buy something for sb. • I can’t help doing sth.
(7)be founded by 由……创建
(8)be headquartered in 在……设立总部
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