品质机能展开法(QFD) VS 研发管理(RD)

QFD
- Planning Tool - Customer Driven - Proactive - Cross Functional Teams • • • • • • • • Taguchi Methods FMEA‟s Fault Tree Analysis Cause-Effect Diagram Pareto Benchmarking Pugh Concept Selection Etc
Quality Function Method VS RD management
Introduction to Quality Function Deployment

What is QFD? Benefits of QFD QFD Methodology The Four Phases
• SPC • Check Sheets
- Monitor
- Continuous Improvement
- Hold the “Gains”
Introduction to Quality Function Deployment
QFD Overview
Customer Requirements
Converted to
Product Planning Design Deployment Manufacturing Process Planning Production Planning
பைடு நூலகம்
Managing the QFD Process
Introduction to Quality Function Deployment
When should QFD be used?
1 Customers are complaining or aren’t satisfied with your product or service. 2 Market share has been consistently declining. 3 Extended development time due to excessive redesign, problem solving, or fire fighting. 4 Lack of a true customer focus in your product development process. 5 Poor communications between departments or functions. (Over-the -wall product development). 6 Lack of efficient and/or effective teamwork. plex Product Development Initiatives munications Flow Down Difficult 2.Expectations Get Lost 2.New Product Initiatives / Inventions ck of Structure or Logic to the Allocation of Development Resources. rge Complex or Global Teams ck of Efficient And/or Effective Processes 2.Teamwork Issues 4.Extended Product Development Times 1.Excessive Redesign 2.Changing Team 3.Problem Solving, or Fire Fighting.
Introduction to Quality Function Deployment
Where does QFD fit?
Satisfied Customer
• UNEXPECTED, PLEASANT SURPRISES • 3M CALLS THEM CUSTOMER DELIGHTS

Excitement Needs
Function Mechanization
= QFD
Quality Function Deployment - “Customer Driven Product / Process Development”
Introduction to Quality Function Deployment
Definition of Quality Function Deployment :
Introduction to Quality Function Deployment
Where does QFD fit?
Six Sigma / TQM
Strategic Issues - Technical Tools - Cultural Change
Quality Improvement Tools
Prerequisites to QFD are ‘Market Research’ and ‘VOC gathering’.
As QFD is the process of building capability to meet or exceed customer demands, understanding the market, knowing the various customer segments. what each customer segment wants, how important these benefits are, and how well different providers of products address these benefits are some of the key precursors to a successful QFD. These are prerequisites because it is impossible to consistently provide products / services which will attract customers unless you have a very good understanding of what they want.
Don’t Have Don’t Do


Spoken Measurable Range of Fulfillment
Included Do Well
Unspoken Taken For granted Basic Spoken If Not Met
QFD focuses on Performance Needs and unmet Basic Needs
There is no single, right definition for QFD; this one captures its essential meaning: A system for translating customer requirements into appropriate company requirements at each stage from research and product development to engineering and manufacturing to marketing/sales and distribution
Performance Needs Basic Needs
Dissatisfied Customer
RECOGNIZE
1) The Impact of Needs on the Customer 2) That Customer Needs Change With Time 3) The impact of Communication of Customer Wants Throughout the Organization
2
3 4
Proactive product development is better than reactive product development. QFD can help a company move toward a more proactive approach.
Quality is a responsibility of everyone in the organization. QFD is a team methodology which encourages a broader employee involvement and focus. The QFD methodology helps an organization determine the most effective applications for many engineering and analytical tools such as: Design of Experiments, Failure Analysis and Statistical Process Control.
Introduction to Quality Function Deployment
BENEFITS OF QFD
Introduction to Quality Function Deployment Change Comparison
Fewer and Earlier Changes
Reactive Company
product before it was manufactured. Prior quality control methods like Ishikawa were primarily aimed at fixing a
problem during or after manufacturing.
Proactive Company
Time
- 14 Months 90% Complete