35. Marketing - Trade Shows 营销-商展
商务英语科目三专业词汇
商务英语科目三专业词汇1. Marketing (市场营销)- Advertising (广告)- Branding (品牌建设)- Consumer Behavior (消费者行为)- Market Research (市场调研)- Pricing Strategy (定价策略)- Sales Promotion (销售促销)- Segmentation (分割)2. Finance (财务)- Audit (审计)- Budgeting (预算编制)- Cash Flow (现金流)- Financial Statement (财务报表)- Investment (投资)- Risk Management (风险管理)- Taxation (税务)3. International Business (国际商务)- Foreign Direct Investment (外国直接投资) - Globalization (全球化)- Import/Export (进出口)- Joint Venture (合资企业)- Trade Agreements (贸易协定)- World Trade Organization (世界贸易组织) 4. Human Resources (人力资源)- Employee Training (员工培训)- Labor Laws (劳动法)- Performance Evaluation (绩效评估)- Recruitment (招聘)- Salary Negotiation (薪资谈判)- Team Building (团队建设)- Workforce Diversity (劳动力多样化)5. Operations Management (运营管理)- Capacity Planning (产能规划)- Inventory Management (库存管理)- Lean Manufacturing (精益生产)- Quality Control (质量控制)- Supply Chain Management (供应链管理)- Time Management (时间管理)- Workflow Optimization (工作流优化)以上是商务英语科目三的一些专业词汇，涵盖了营销、财务、国际商务、人力资源和运营管理等领域的重要词汇。
市场营销英语单词完整版
单元一1. marketing mix:营销组合2. market a brand:3. product:产品4. range:范围、幅度5. quality:质量6. branding：品牌化7. reputation：声誉、名望8. support：支持、支撑9. price：价格10. place：渠道11. location：位置，当地12. outlet：批发商店13. accessibility：可接近的，可得到的14. promotion：促销15. promotional mix:促销组合16. promotional tool：促销工具17. TV advertising:电视广告18. talk about:谈论19. people:人20. physical presence：实体存在21. process：处理、方法、步骤22. physical evidence：物证23. tangible：有形的24. launch：发表25. distribution：分布、分配26. delivery：交付（贸易）27. advertising：广告28. direct marketing：直接营销29. customer：顾客30. competitor：竞争者31. premium pricing：保险定价32. special deals：特殊交易单元二1. customer need:顾客需求2. solve a problem：解决问题3. meet these need：满足他们的需求4. cost to user：消费者5. perceive the cost：理解消费、认知消费6. convenience：便利7. convenient：方便的8. make an effort：作出努力9. communication：通讯10. communicate：通讯、传达11. acceptability：可接受性13.acceptable 可接受的14.socially acceptable 可被社会接受的15.fashionable 流行的16.attractive 引人瞩目的17.affordability 可购性18.legally acceptable 法律上可接受的19.accessibility 易接近，可达到20.easy to access 容易得到21.accessible 易接近的22.awareness 认识、意识、明白23.aware of:意识到，知道24.high 高度25.object 目标26.manufacturerd 制造27.high quality 高质量28.bottom end 低档的29.objective 客观的，目标的30.revenue objective 收益目标anizations 组织anize 组织33.distribution method 分配方式34.operations 操作35.promotional operation 促销办法36.attract 吸引37.attention to 对··的注意38.become aware of 使得关心39.create an interest in 创造一个兴趣点40.develop an interest 发展权益41.develop a desire 发展一个愿望42.actively want：积极想要43.prompt action：迅速采取行动44.take steps 步骤第三单元1． Carry out 实施2． SWOT analysis：SWOT分析3． Identifies：识别、确定4． Strength：优势5． Weakness：劣势6． Opportunity：机会7． Threat：威胁8． Internal factor：内部9． External factor：外部10. Exploit:开发11. Build on strength：建立优势12. Anticipate the threat：预料威胁13. Seize the new opportunity：抓住机会14. Address：处理15. Pose a serious threat：提出很大威胁16. Minimize the weaknesses: 最小化劣势17. Under threat from：来自于。
市场营销英语单词
1．marketing 营销，市场营销2．market segment 细分市场3．marketing mix 营销组合4．customer value 顾客价值5．Production concept 生产观念6．Marketing concept 营销观念7．Business portfolio 业务组合8．Strategic business unit （usb）战略事业部9．Market development 市场开发10．Product development 产品开发11．Marketing environment 营销环境12．Corporate culture 企业文化13．Reseller 中间商14．Buying behavior 购买行为15．Personal factors 个人因素16．Situational factors 情境因素17．Psychological factors 心理因素18．New-task purchase 新购19．Inelastic demand 无弹性需求20．Organizational （business-to-business）buying behavior 组之间（商业机构对商业机构）购买行为21．Buying center 购买中心22．Marketing research 市场调查23．Forecasting 预测24．Market potential 市场潜力25．Market share 市场份额26．Test marketing 试销27．Market segmentation 市场细分28．Product positioning 市场目标化29．Localize 地方化30．Regionalize 区域化31．Customize 定制，用户化32．Core product 核心产品33．Brand 品牌34．Shopping goods 选购品35．Capital goods 固定资产36．Fixed cost 固定成本37．Price war 价格战38．Cash discount 现金折扣39．Rebates 回扣，折扣40．Retailer 零售商41．Selective distribution 选择性分销42．Distribution center 配送中心43．Encoding 编码44．Pubic relation 公共关系45．Personal selling 人员推销46．Competitive advantage 竞争优势47．Marketing planning促销计划48．Marketing is the process of the planning and executing the conception，pricing，and distribution of ideas，goods，and services to create exchanges that satisfy individual and organizational objectives。
商务英语词汇
商务英语词汇财务与会计：损益表beginning inventory :期初存货cost of goods sold :销货成本depreciation :n.折旧distribution :n.配销freight :n.运费gross margin :毛利income statement :损益表net income :净损益，净收入net sales :销货净额operating expense :营业费用sales revenue :销货收入商务英语词汇产业：品管batch :n.一批glitch :n.缺失inspection :n.检查leave out :遗漏QC history :品管记录QC procedure :品管流程quality standard :质量标准random sampling :随机抽样recall :v.回收reject :v.拒收；退回simulation test :模拟测试商务英语词汇国际贸易：货运cash on delivery :货到付款delay :v.延迟free on board :船上交货ground delivery :海陆运输letter of credit :信用状lump sum :一次付清Net 30 :货到后三十日付款net weight :净重pallet :n.(装卸、搬运货物用的)货板rush order :紧急订单；急件shipment :n.货运物；货运商务英语词汇国际贸易：贸易barrier :n.障碍bilateral :a.双边的boycott :v.抵制dumping :n.倾销free trade :自由贸易Normal Trade Relations :正常贸易关系protectionism :n.保护主义trade agreement :贸易协议trade friction :贸易磨擦trade imbalance :贸易不均衡trade surplus :贸易出超trade talk :贸易会谈商务英语词汇会议：会后consensus :n.(意见等的〉一致；共识decision :n.决定；裁决get down to business :开始办正事implement :v.实施；执行minutes :n.会议记录postpone :v.延期tie up loose ends :处理枝节问题unresolved :a.未解决的商务英语词汇会议：会中brainstorm :v.脑力激荡clarify :v.澄清debate :n.辩论disagree :v.不同意elaborate :v.详述；详加说明finalize :v.完成；敲定fire away :尽管说；尽管问吧floor :n.发言权input :n.(建设性的)意见、评论interrupt :v.打断；插嘴motion :n.临时动议nominate :v.提名objective :n.目的pick someone’s brain :听取意见或建议point fingers :(轻蔑地)指责pros and cons :利弊得失reconvene :v.再召开；再召集resolution :n.(会议等的)决议summarize :v.摘要；扼要说明table :v.搁置unanimous :a.一致同意的；无异议的y ou’re up :该你了；轮到你了商务英语词汇简报：作简报come down to :最重要的是conclude :v.作总结condition :v.影响；调整divide :v.分成；分开forecast :n.预测fruits of (one’s) labor :努力的成果goal :n.目标；目的handout :n.讲稿；讲义keep up the good work :好好继续保持make it big :大获成功overview :n.概观；大要reverse :v.反转；逆转revolutionary :a.革命性的running :adv.连续地selling point :卖点team up with :与……合作total sales :总销售额wrap up :完成；结束商务英语词汇经济：国内经济budget bill :预算案budget deficit :预算赤字economic policy :经济政策economic reform :经济改革electricity :n.电力infrastructure :n.基础建设investment environment :投资环境monetary policy :货币政策real estate :房地产subsidy :n.补助，补贴unemployment rate :失业率商务英语词汇经济：经济学用语bubble economy :泡沫经济current account :经常帐deficit :n.赤字；逆差domestic demand :国内需求economic growth :经济成长economic statistics :经济统计export-oriented economy :出口导向经济foreign exchange reserve :外汇存底GDP :n.国内生产毛额index :n.指数indicator :n.指标liberalization :n.自由化macroeconomics :n.总体经济学market economy :市场经济standard of living :生活水平undersupply :n.供给不足商务英语词汇客服：售后服务assemble :v.聚集，组装customer satisfaction :客户满意(度)customer service hotline :客服热线defer payment :延后付款delivery :n.递送installation :n.安装long-standing :a.长期的manual :n.使用手册membership :n.会员身分，会员资格model number :型号part missing :缺零件place order :下订单receipt :n.收据subscribe :v.订购商务英语词汇企业经营：经营管理assignment :n.分派；任务audit :n.稽查；稽核authority :n.权限bankruptcy :n.破产corner the market :垄断市场corporate culture :企业文化development :n.发展；开发diversify :v.多角化;多样化downsize :v.缩编innovation :n.创新merger :n.合并；并购operation :n.营运risk :n.危机；风险strategy :n.策略subordinate :n.下属track record :绩效纪录商务英语词汇企业组织：组织架构CEO :n.执行长chief of staff :人事总务主管counselor :n.顾问division :n.事业部entrepreneur :n.企业家executive :n.高阶主管human resources :人力资源jurisdiction :n.管辖范围leadership :n.领导sales representative :业务代表，业务员商务英语词汇人资：人事管理break :n.(短暂)休息时间bulletin board :公布栏company policy :公司政策effective :a.生效的；有效力的incentive program :奖励制度leave of absence :事假on-the-job training :在职训练seniority :n.资历；资深sexual harassment :性骚扰sick day :有给薪病假take over :接替；接管temp :n.临时雇员商务英语词汇社交：接待访客briefing :n.简报business card :名片comfortable :a.舒适的；自在的demonstration :n.展示expect :v.等待impress :v.使……留下深刻印象interpreter :n.翻译员introduce :v.介绍overseas visitor :外宾pick up :接送reception desk :接待处；柜台see off :送机tour :n.参观；游览welcoming party :欢迎派对商务英语词汇社交：谈休闲badminton :n.羽毛球belly dance :肚皮舞bowl :v.打保龄球ceramics :n.陶艺Chinese checkers :n.跳棋concert :n.音乐会；演奏会couch potato :老是坐在沙发上看电视的懒骨头craft :n.手工艺DIY (Do It Yourself) :自己动手作flea market :跳蚤市场foot massage :脚底按摩free time :休闲时间golf :n.高尔夫球green thumb :擅长园艺gym :n.健身房hobby :n.嗜好jigsaw puzzle :拼图游戏jog :v.慢跑knitting :n.编织leisure activity :休闲活动movie theater :电影院[night market :夜市outdoor :a.户外的；喜欢户外活动的outing :n.远足，郊游pastime :n.消遣，娱乐photography :n.摄影pool :n.撞球resort :n.度假村，旅游胜地rock climbing :攀岩sauna :n.蒸汽浴snorkeling :n.浮潜soccer :n.足球sports :n.运动sunbathe :v.作日光浴suntan :n.晒黑surf the Internet :上网surfing :n.冲浪table tennis :桌球tai chi :太极tap dance :踢踏舞tennis :n.网球theme park :主题乐园valet service :泊车服务商务英语词汇税务：报税charitable donation :慈善捐款deduction :n.扣除；扣除额dependent :n.被抚养人e-filing :n.网络报税exemption :n.免税额filing status :报税身分head of household :户长married filing separately :已婚分报return :n.退税；收益tax arrears :欠税，滞纳税金tax credit :税款扣抵额tax evasion :逃(漏)税tax return :报税单tax saving :节税unearned income :非劳动收入商务英语词汇谈判：代理权allowance :n.折让；备抵distribute :v.经销；代理distribution network :经销网distributorship :n.代理权；经销权exclusive :a.独家的minimum :a.最低的normally :adv.通常；一般情形null and void :(法律上)无效的third party :第三方written consent :书面同意书商务英语词汇谈判：议价affordable :a.负担得起的bargain :v.议价discount :n.折扣going rate :现行价格；现在行情in bulk :大量outrageous :a.荒唐的；骇人听闻的preferential price :优惠价格price war :价格战；削价竞争profit margin :毛利(率)profitable :a.有利润的；有赚头的quantity :n.数量；数额quote :n.报价reflect :v.反映throw in :外加；额外赠送商务英语词汇通讯：电话英语call waiting :电话插拨caller ID :来电显示器cell phone :手机cold call :陌生电访；主动以电话推销商品cordless :a.无线的dial tone :拨号音directory assistance :查号服务extension :n.分机号码long-distance call :长途电话payphone :n.公共电话receiver :n.电话筒reception :n.收讯；接收telemarketing :n.电话营销text message :简讯toll-free :a.免付费的touch-tone phone :按键式电话transfer :v.转接voicemail :n.语音信箱wrong number :打错电话商务英语词汇通讯：邮件fragile :a.易碎的mail order :邮政划拨mailman :n.邮差parcel :n.包裹postage :n.邮资postmark :v.邮戳printed matter :印刷品registered letter :挂号信return address :寄件人地址sender :n.寄件者zip code :邮政编码商务英语词汇投资：基金与其他bond fund :债券型基金closed-end fund :封闭型derivative :n.衍生商品equity fund :股票型基金fund manager :基金经理人futures :n.期货hedge fund :避险基金index fund :指数型基金leverage :n.杠杆management fee :管理费mutual fund :共同基金offshore fund :海外基金option :n.选择权REIT (Real Estate Investment Trust) :不动产投资信托基金trust :n.信托warrant :n.认股凭证商务英语词汇行销：促销coupon :n.折价券feature :n.特性flier :n.传单free sample :免费样品giveaway :n.赠品like gangbusters :狂销；热卖poster :n.海报promotional campaign :促销活动sachet :n.试用包sales promotion :促销sport :v.展现；夸示target :v.锁定商务英语词汇行销：商展bottom line :结余；结算bundle :n.搭售商品convention :n.(专业)展览会demonstration :n.展示entrance :n.入口go with :选择；决定采用high traffic :a.高流量的marketing material :营销材料;宣传品sign :n.标志trade show :商展turnout :n.出席者；参观人数visible :a.显眼的商务英语词汇业务：出差baggage claim :行李提领处baggage handler :行李搬运员boarding pass :登机证business suite :商务套房carry-on luggage :随身行李Immigration :n.入境管理处；移民itinerary :n.行程表jet lag :时差不适on business :出差；洽公R&R (rest and relaxation) :休息放松reconfirm :v.再确认reservation :n.订位room service :客房服务stipend :n.津贴switch flights :转机travel agent :旅行代办员；旅行社业务商务英语词汇业务：付款条件cash discount :现金折扣consignment :n.寄售(货品卖出才付款) direct deposit :直接汇款extend :v.展延open account :记帐交易payment in advance :预先付款refundable :a.可退还的shipment :n.装运；装载的货物wire transfer :电汇转帐商务英语词汇业务：洽谈业务bulk order :大量订购commission :n.佣金competitive edge :竞争优势deal :n.交易hot seller :畅销品；热卖商品in stock :库存lead time :交货期(从订货到取货所需的时间) market share :市场占有率product line :产品线proceeds :n.净收入；净所得(此义恒作复数) quantity discount :大量订购折扣quotation :n.报价单sales pitch :营销辞令；营销手法specs (specifications) :n.规格swear by :保证；强力推荐商务英语词汇银行业务：票据cashier's check:本票check:n.支票clearing house:票据交换所；清算所endorse:v.背书financial institution:金融机构mature:v.(定存、票据等)到期money order:汇票paycheck:n.薪资支票stop payment:止付postdated check:远期支票traveler's check:旅行支票商务英语词汇财务与会计：企业资源规划big bang approach :全面导入法cash flow :现金流量custom-made :a.客制的ERP :企业资源规划(EnterpriseResourcePlanning) financial statement :财务报表franchising strategy :分点推广法GAAP(generally accepted accounting principles) :公认会计原则integrated :a.整合的slam dunk approach :强力置入法商务英语词汇保险：保险给付coinsurance :n.共同保险(金)compensation :n.赔偿co-payment :n.定额手续费deductible :n.自负额escape clause :免责条款exclusion :n.排除给付out-of-pocket :a.自掏腰包的payout :n.保险给付额validity :n.正当性；有效性商务英语词汇办公室：整理文件drawer :n.抽屉filing cabinet :档案柜flip through :以指头轻触搜寻label :v.贴上标签paper clip :回形针paper punch :钉孔机sleeve :n.(透明)档案夹staple :v.用订书机装钉staple remover :钉书针移除器商务英语词汇办公室：使用电脑back up :备份bookmark :v.加入书签browser :n.浏览器crash :v.当机defragment :v.磁盘重整down :a.挂了；无法运作filename :n.檔名folder :n.档案夹graphics file :图档hard drive :硬盘input method :输入法install :v.安装key combination :组合功能键log on :登入memory :n.内存offline :a.离线的online :a.联机的pop up :突然出现；跳出来power button :电源按钮；电源键restart :v.重新开机search :n.搜寻update :v.更新virus :n.病毒wizard :n.高手；奇才商务英语词汇财务与会计：资产负债表accumulated depreciation :备抵折旧asset :n.资产balance sheet :资产负债表contributed capital :实缴股本fixed asset :固定资产liability :n.负债notes payable :应付票据prepaid expense :预付款项retained earnings :保留盈余stockholders' equity :股东权益商务英语词汇产业：生产制造assembly line :装配线automated :a.自动化的breakthrough :n.突破capacity utilization :产能利用component :n.零件electronics :n.电子产品farm produce :农业产品global warming :全球暖化high-tech industry :高科技产业labor-intensive :a.劳力密集的[manufacturing :n.制造mass production :大量制造offshoring :n.产业外移outsource :v.外包power failure :停电production capacity :产能production process :生产流程recycling :n.回收；再生service industry :服务业waste disposal :废弃物处理商务英语词汇国际贸易：进出口customs duty :关税duty-free :a.免税的export :n.出口import ban :进口禁令import restriction :进口限制import substitution :进口替代non-tariff barrier :非关税壁垒quarantine :n.检疫；隔离quota :n.配额smuggling :n.走私商务英语词汇国际贸易：外汇currency :n.货币，通货devalue :v.贬值downward :a.下降的，向下的exchange rate :汇率float :v.浮动fluctuation :n.变动，波动foreign exchange :外汇foreign exchange loss :汇兑损失intervention :n.干预；介入peg :n.连动；紧盯(某货币)purchasing power parity :购买力平价selling pressure :卖压volatile :a.不稳定的；易波动的商务英语词汇会议：会前announce :v.宣布chairman :n.主席conference room :会议室document :n.文件equipment :n.设备formal :a.正式的location :n.地点meeting notice :会议通知participate :v.参加reschedule :v.重新安排商务英语词汇简报：使用图表attention :n.注意compared to :与……相比erratic :a.不稳定的；无规律的figure :n.数字fluctuate :v.波动；震荡level out :持平make up :占了；凑足plateau :n.(上升后的)稳定水平(或时期) share :n.占有率sliver :n.薄片transparency :n.投影片商务英语词汇经济：国际经济bailout :n.紧急援助creditor nation :债权国developed country :已开发国家emerging market :新兴市场European Union :欧盟G10 :十大工业国globalization :n.全球化IMF :国际货币基金sanction :n.制裁summit :n.高峰会World Bank :世界银行WTO :世贸组织商务英语词汇经济：经济趋势economic fluctuation :经济波动inflation :n.通货膨胀lagging indicator :落后指标optimistic :a.乐观的outlook :n.展望recession :n.景气衰退recovery :n.复苏stagnant :a.停滞的turnaround :n.(营业、经济等的)突然好转商务英语词汇客服：客户投诉break down :故障claim :n.(保险)理赔；费用申请complaint :n.抱怨；不满criticism :n.批评defective :a.瑕疵的；有缺陷的feedback :n.意见反映improve :v.改进；改善invalid :a.无效的price list :价目表product quality :产品质量purchase :n.购买refund :n.退费replacement :n.更换warranty :n.保固商务英语词汇企业经营：办公室流程coworker :n.同事dress code :服装规订escort :v.陪同inventory :n.库存meeting room :会议室punch in :上班打卡receptionist :n.柜台人员；接待人员requisition form :需求单security guard :保全人员security system :保全系统shredder :n.碎纸机stockroom :n.储藏室swipe card :刷卡商务英语词汇企业组织：企业简介branch office :分公司company profile :公司概况core business :核心事业corporation :n.公司，企业found :v.创立headquarters :n.总公司joint venture :合资企业limited liability :有限责任listed company :上市公司market capitalization :市价总值merger :n.合并nonprofit :a.非营利的state-run enterprise :国营企业subsidiary :n.子公司商务英语词汇人资：面试annual leave :年假background :n.背景；经历career :n.职业；生涯compensation :n.报酬；津贴；薪水competent :a.能干的；有能力的describe :v.描述employee number :员工编号evaluate :v.考核experience :n.经验ha full-time :a.全职的rdworking :a.工作勤奋的health insurance :健康保险hire :v.雇用hiring criteria :录取标准interviewee :n.面试者；受访者overtime :n.加班performance :n.表现picture :v.描绘；想象position :n.职务；职位probationary period :试用期proficient :a.精通的qualified :a.有资格的；能胜任的report to :直属responsible :a.有责任的；应负责任的resume :n.履历表skill :n.技能；技术strong point :优点supervisor :n.主管title :n.职称travel :n.出差；出外营销working hours :工作时间商务英语词汇人资：人事异动business trip :出差glass ceiling :玻璃天花板；女性升迁障碍headhunter :n.猎人头公司job-hopping :n.跳槽lay off :解雇；裁员promotion :n.升职relocate :v.调职reshuffle :v.改组；改革；洗牌resignation :n.辞职retirement :n.退休sex discrimination :性别歧视successor :n.继任者；继承人suspension :n.停职turnover rate :流动率；离职率商务英语词汇社交：谈工作]department :n.部门freelance :a.无契约限制的immediate boss :直属上司in charge :负责in line for :很有可能得到lecture :n.责备；训斥line of work :行业nine to five :朝九晚五orientation :n.新进员工训练pressure :n.压力quit :v.辞职raise :n.加薪retirement :n.退休rush hour :尖峰时间specialize :v.专攻work for :在……上班；为……工作商务英语词汇社交：闲谈alumni reunion :同学会ballad :n.抒情歌曲bargain :n.廉售品，特价品bathing suit :泳衣box office :票房，售票亭check-up :n.健康检查clear up :放晴college :n.大学comedy :n.喜剧compare :v.比较divorce :v.离婚domestic car :国产车economic :a.经济的fitness :n.健康；健美flu :n.流行性感冒haircut :n.理发hangover :n.宿醉horror movie :恐怖片humid :a.潮湿的illness :n.疾病in shape :身体健康injury :n.伤害insomnia :n.失眠jazz :n.爵士乐keep fit :保持健康kilometer :n.公里lifestyle :n.生活方式low-fat :a.低脂的married :a.已婚的MSN :实时通讯on a diet :节食on a roll :大为成功，连番上涨overcast :a.阴暗的，阴天的pop :a.流行的romance movie :浪漫爱情片sci-fi (science fiction) :科幻小说single :a.单身的sky-high :a.极高的Skype :n.网络电话sober colors :素色splitting headache :偏头痛stick shift :(车子的)排档stomachache :n.胃痛suffocating :闷热的tension :n.紧张twin :n.双胞胎typhoon :n.台风under the weather :不舒服used car :二手车vacation :n.假期vegetarian :n.素食者work out :运动商务英语词汇税务：税务事宜alimony :n.赡养费corporate tax :企业税direct tax :直接税excluding tax :不含税gift tax :赠与税income tax :所得税inheritance tax :遗产税IRS (Internal Revenue Service) :美国国税局progressive taxation :累进课税tax break :减税优惠tax increase :增税tax reform :税务改革tax revenue :税收taxation :n.课税；征税taxpayer :n.纳税人商务英语词汇谈判：合约alliance :n.结盟；联盟amend :v.修改；修订attorney :n.律师beneficial :a.受益的；有利的breach :n.违反；侵害clause :n.条款commit :v.承诺；保证compromise :v.妥协；让步contract :n.合约deadlock :n.僵局dotted line :(尤指文件签名处之)点线；虚线draft :n.草稿；草案negotiator :n.谈判者；磋商者party :n.(契约)当事人；一方resume :v.重新开始terminate :v.终止；终结terms and conditions :交易条款timetable :n.时间表商务英语词汇通讯：传真cover sheet :封面页face down :正面朝下fax machine :传真机incoming :a.传进来的paper jam :卡纸refill :v.再装填resolution :n.分辨率can :v.扫描attachment :n.附加檔capacity :n.容量CC (carbon copy) :副件抄送delete :v.删除download :v.下载e-mail :v.寄电子邮件forward :v.转寄junk mail :垃圾邮件mailbox :n.邮件信箱recipient :n.收件者reply :n.回复salutation :n.称谓subject :n.主旨商务英语词汇投资：股市investor:n.投资人，投资方analyst :n.分析师anticipation :n.预期asking price :卖价bear market :熊市bellwether :n.指标证券；指标股blue-chip :a.蓝筹股的bottom out :止跌回稳decline :v.下跌dividend :n.股利EPS (earnings per share) :每股盈余individual investor :散户insider trading :内线交易IPO (initial public offering) :首次公开发行jump :v.快速大幅上涨limit up :涨停板make a profit :获利margin trading :信用交易mixed :a.涨跌互见的online trading account :在线交易账户OTC market :店头市场peak :n.顶点；高点plunge :v.快速大幅下跌portfolio :n.投资组合pullback :n.拉回quarterly report :季报rally :v.扬升rebound :n.反弹record high :历史新高run up :走高SEC (Securities and Exchange Commission) :证券管理委员会share price :股价sink :v.向下探底soar :v.飙涨stay on the sidelines :退场观望stock market :股市stock split :股票分割stockbroker :n.股票经纪人TAIEX (Taiwan Stock Exchange Stock Index) :台湾证券交易股价指数trading volume :交易量undervalue :v.低估商务英语词汇投资：债券bond rating :债券评等convertible bond :可转换债券government bond :政府债券junk bond :垃圾债券medium-term note :中期债券par value :面值premium :n.溢价redeem :v.赎回T-Note (Treasury note) :中期国库券underwriter :n.(股票、债券等的)承销公司；承销商yield :n.收益商务英语词汇行销：广告宣传billboard :n.广告广告牌come on the market :上市commercial :n.电视广告exposure :n.曝光(率)eye-catching :a.引人注目的Internet ad :网络广告media :n.媒体print ad :平面广告slogan :n.标语；口号theme :n.主题trademark :n.商标user-friendly :a.使用方便的商务英语词汇行销：行销企划competition :n.竞争；竞争对手customer base :顾客群distribution :n.经销；配销market research :市场研究market survey :市场调查marketing budget :营销预算marketing plan :营销计划marketing strategy :营销策略potential client :潜在客户pricing strategy :定价策略respondent :n.受访者retailer :n.零售商sposorship :n.赞助supplier :n.供货商target market :目标市场商务英语词汇业务：电子商务buy-it-now price :直接购买价community :n.社群consumer base :消费群e-commerce :n.电子商务feedback :n.意见回馈fraud :n.骗局；诈骗max out :刷爆online auction :网络拍卖place a bid :投标；出价platform :n.平台product catalog :产品目录reserve price :底价transaction :n.交易vendor profile :卖家简介商务英语词汇业务：交货Carriage Paid To (CPT) :运费付至……consignee :n.收件人delayed delivery :延期交货Delivered Duty Paid (DDP) :完税后交货Delivered Ex Ship (DES) :目的港船上交货delivery date :交货日期delivery order (D/O) :到港通知express mail :快递Free On Board (FOB) :船上交货packing list :装箱单；送货明细weight (WT) :n.重量Ex Works (EXW) :工厂交货价商务英语词汇业务：商务餐会business dinner :商业晚餐dessert :n.甜点discussion :n.讨论etiquette :n.礼仪follow up :后续追踪hospitality :n.殷情招待host :v.主持invitation :n.邀请luncheon :n.午餐宴pick up the tab :付帐rain check :改期reception :n.招待会；欢迎会schedule :v.安排；预定toast :v.提议为……干杯商务英语词汇银行业务：消费金融cancel:v.停(卡)cash card:现金卡collateral:n.抵押品；担保品credit card:信用卡credit limit:信用额度credit rating:信用评等debit card:签帐卡debt consolidation:负债整合default:n.违约freeze:v.冻结(账户)installment:n.分期付款loan:n.贷款minimum finance charge:每月最低应缴金额mortgage:n.房贷；抵押借款statement:n.账单明细outstanding:a.未清偿的；未付清的refinance:v.重新贷款商务英语词汇财务与会计：会计流程invoice :n.发票ledger :n.分类帐non-payment :n.未付，未缴outstanding :a.未偿付的overcharge :v.索价过高，溢收费用overdue :a.逾期的payment terms :付款条件receipt :n.收据reimbursement request :请款单remittance :n.汇款商务英语词汇保险：保单compulsory :a.强制性的coverage :n.承保范围expiration :n.期满；截止insurance :n.保险insurer :n.保险公司personal liability :个人责任险policy :n. 保单policyholder :n.投保人premium :n.保险费renew :v.更新；续(约)rider :n.附加条款waiver :n.免责险商务英语词汇办公室：影印enlarge :v.放大jam :v.卡纸lighten :v.变淡make a copy of :影印一份……original :n.原稿percentage :n.百分比reset :n.重新设定scroll down :向下卷动size :n.大小；尺smudge :n.脏污streak :n.刮痕toner :n.碳粉two-sided :a.双面的warm-up time :热机时间商务英语词汇银行业务：一般业务ATM:n.自动柜员机automatic bill payment:自动转帐服务balance:n.余额；差额bank account:银行账户bank holiday:银行公休日；国定假日banking:n.银行业务banknote:n.纸币；钞票certificate of deposit:定期存款checking account:支票存款账户deposit:n.存款discount rate:重贴现率Individual Retirement Account:个人退休账户interest:n.利息safe-deposit box:(银行)保险箱savings account:储蓄存款账户signature:n.签名teller:n.(银行)出纳员transfer:v.转帐wire:v.汇款withdraw:v.提款。
广告英语术语
广告英语术语行为广告action advertising实际消费者actual consumer广告advertising农业广告agricultural advertising作者author自传式讯息autobiographical message知晓广告awareness advertising品牌术branding工商广告business advertising企业对企业广告business-to-business advertising 渠道channel辅助材料collateral materials消费者广告consumer advertising消费者consumer译码decode直接反应广告direct-response advertising戏剧式讯息drama message编码encode农场广告farm advertising反馈feedback全球性广告global advertising商品goods观点ideas形象广告image advertising预定消费者implied consumer工业时期industrial age工业化时期industrializing age国际广告international advertising地方性广告local advertising营销marketing营销传播marketing communications营销公关marketing PR媒介medium讯息message叙述式讯息narrative message全国性广告national advertising噪音noise非商业广告noncommercial advertising非产品广告nonproduct advertising人物persona人员销售personal selling后工业时期postindustrial age前工业化时期preindustrial age过程process产品product产品广告product advertising专业广告professional advertising公共关系public relations公共关系活动public relations activities公共关系广告public relations advertising 受者receiver区域性广告regional advertising常规价格广告regular price-line advertising 零售广告retail advertising销售推广sales promotion服务services信源source广告主/出资人sponsor资助性消费者sponsorial consumers目标受众target audience目标市场target market贸易广告trade advertising广告讯息advertising message艺术art艺术方向art direction艺术家artist美术总监art director大创意big idea头脑风暴法brainstorming传播媒介communications media概念化conceptualization方案人员copywriter创意纲要creative brief创意总监creative director创意过程creative process创意金字塔creative pyramid创意creative创造creativity感性诉求emotional appeals控险家explorer事实型思维fact-based thinking信息性informational法官judge指定mandatories讯息战略message strategy非文字nonverbal产品概念product concept理性诉求rational appeals目标受众target audience技巧technical转换性transformational价值型思维value-based thinking文字的verbal形象化visualization战士warrior样片animatic动画技法animation techniques声频audio艾耶1号式Ayer No.1利益式标题benefit headlines正文body copy粗体boldface照相制版camera-ready art表演纲要casting brief结尾close命令式标题command headlines末稿comprehensive layout/comp 演示demonstration设计design技巧式正文device copy对白/独白式正文dialog/monolog copy旁白donut标题headline吸引技巧hook图标icon插图画家illustrators企业形象式正文institutional copy整合广告integrated commercial内容段落interior paragraphs斜体italic歌谣式jingles肩题kicker布局图layout预备段落lead-in paragraph生活方式式技法lifestyle techniques标志logotypes助记手段mnemonic device音乐式广告musical commercials音乐标志musical logo叙述式正文narrative copy新闻/信息式标题news/information headlines 出镜头on camera拼版paste up摄影师photographers图片说明式正文picture-caption copy方框图片式布局picture-window layout招贴式格式poster-style format主持人式广告presenter commercial启发式标题provocative headlines疑问式标题question headlines广播人物radio personality脚本script印签seal签名signature cuts生活片段slice of life口号slogans故事板storyboard故事板草图storyboard roughs直截了当式straight announcement直接推销式正文straight-sell copy副标题subhead标题句taglines证言testimonial正文text主题句theme lines小样thumbnail收尾trial close图形部分visuals旁白voiceover模拟校样analog proof动画animation合成片answer print光圈aperture音控台audio console底片base art出血版bleeds蓝线blueline照相排版术camera-ready art字计算式charactr-count method电影摄影师cinematographer截止期closing date色基color key分色color separation连续调continuous tones控制室control room组排copy cast封面纸cover paper青、黄、红、黑印刷CYMK printing 数字媒介digital media数字校样digital proof数码视频效应装置DVE units导演director特排字体display type复制带dubs拷贝dupes电子制作electronic production晒版台纸flats一套铅字font四色印刷four-color process网目凸版halfone plate网屏halftone screen互动电视interactive TV任务夹job jacket出格kerning电脑亭kiosk加空铅leading硬性软片line film线画版line plate实景真人live action外景地location制片场lot指令mandatories公共场所mass audience venue母带master tape合成样片mixed interlock助记手段mnemonic device多媒体演示multimedia presentation 正色投影胶片orthographic film透明塑料膜overlay个人场所personal audience venue 平台使用费platform licensing后期制作阶段postproduction phase开印前阶段prepress phase预备阶段preproduction phase印刷制作经理print production manager印刷制作过程print production process非公开场所private audience venue制片人producer制作阶段production phase复映复播追加酬金residual fee反差套印reverse knockout无衬线字体sans serif最低合同工资scale衬线字体serif一场session特技special effects插播广告spots剥版stripping叠supers演播人员talent自动台词提示器teleprompter课本纸text paper正文字体text type合套trap字系type families排印工艺typography网页Web page单词计算式word-count method工作样片work print书写纸writing paper社论式广告advertorial倡导广告advocacy advertising伏击式营销ambush marketing视听材料audiovisual materials公告牌bulleting boards社会参与community involvement企业广告corporate advertising企业识别广告corporate identity advertising危机管理crisis management娱乐entertainment展品exhibits特写feature articles内部通报house organ以货代款in kind机构广告institutional advertising游说lobbying前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling慈善行为philanthropy招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赞助sponsorship赛场营销venue marketing新闻通报录像video news release广告礼品advertising specialty展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising名录directories8张招贴eight-sheet posters电子显示屏electronic signs陈列品exhibits陈列媒介exhibitive media全面登场full showing车内广告牌inside cards100露出数100showing户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums产品安插product placement登场showing看板spectaculars标准户外广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones出租车外壳taxicab exteriors终点站招贴terminal posters30张招贴架30-sheet poster panel整车牌位total bus商业展示会trade shows交通广告transit advertising车站棚广州广告transit shelter advertising录像手册video brochure告印象advertising impression广告反应曲线advertising response curve 注意度attention value受众audience受众目标audience objectives间歇式排期blinking品牌开发指数brand development index集中式bursting品种开发指数category development index 发行量circulation持续性continuity持续式continuous schedule成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value市场、资金、媒介、组合、方法5Ms起伏式flighting schedule频次frequency总印象gross impressions毛评点gross rating points市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehicles讯息力度message weight方法methodology组合媒介法mixed-media approach资金money驱动值motivation value看见机会opportunity to see脉冲式pulsing schedule视听率rating到达率reach每册读者数readers per copy近期策划recency planning路障式roadblocking外溢媒介spillover media增效效应synergy电视户television households发行量审核局ABC出血bleed批量折扣bulk discounts行业杂志business magazines发行量审核circulation audit分类广告classified ads纽约分类广告网络CANNY分类图片广告classified display ads截稿日期closing date彩色样品纸条color strip混合收费制combination rates消费者杂志consumer magazines合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs 千人成本CPM封面日期cover date封面位置cover position购物杂志custom magazine日报daily newspapers人口版demographic editions图片广告display advertising实际收费earned rates农业刊物farm publications统一收费制度flat rate香味纸条fragrance strips频率折扣frequency discounts黄金版位full position门式折页gatefold地理版geographic editions基本发行量guaranteed circulation横向刊物horizontal publication独立购物指南independent shopping guide 插页insert加插刊登通知insertion order岛形半版island halves小单元junior unit地方城市杂志local city magazine营销计划marketing plan营销战略marketing strategy需求一满足式目标need-satisfying objectives目标/任务法objective/task method销售百分比法percentage-of -sales method产品概念product concept关系营销relationship marketing销售定向式目标sales-target objectives市场份额法/广告份额法share-of-market/share-of-voice method形势分析situation analysis利益相关者stakeholderSWOT分析（优势、弱势、机遇与威胁）strength/weakness/opportunity/threat analysis 战术tacics目标受众target-audience自上而下式营销top-down marketing广告调查advertising research态度测试attitude tests中心场所测试central location tests混杂测试clutter tests直接提问法direct questioning试验法experimental method小组讨论focus group正试调查formal research成见效应halo effect深度访问in-depth interview非正式/试调查informal research查询测试inquiry tests深度调查技术intensive techniques营销信息系统marketing information system, MIS营销调查marketing research市场markets媒介种类media class媒介调查media research媒介细分media subclass媒介单位media units媒介载体media vehicles产品merchandise讯息 message动机motives非概率抽样nonprobability samples观察法observation method事后测试posttesting事前测试pretesting初级信息primary data投射法projective techniques定性调查qualitative research定量调查quantitative research随机概率抽样random probability samples 回忆测试recall tests信度reliability销售测试sales tests样本sample样本单位sample units二级信息secondary data全面调查survey试验市场test market通用产品代码universal product code母体universe效度validity。
市场营销专业英语
第一单元Marketing 市场营销定义：Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.市场营销是在创造、沟通、传播和交换产品中，为顾客、客户、合作伙伴以及整个社会带来价值的一系列活动、过程和体系。
什么是市场营销计划：The marketing plan4个点：①situation analysis情况分析②marketing objectives 营销目标③target market selection目标市场选择④marketing mix市场营销组合课后单词：Blueprint 规划蓝图marketing mix 营销组合Competitive advantage 竞争优势marketing planning 营销计划Cross functional team 跨部门团队mortgage 抵押、抵押品Customer orientation 顾客导向organizational mission 组织使命Distinctive competencies 独特竞争力organizational objectives 组织目标Diversification 多样化战略organizational portfolio plan 资产组合计划Equilibrium 均衡Organizational strategies 组织战略Implementation 执行实施product development strategies 产品开发战略Line of products 产品系列production orientation 生产导向Market development strategies 市场开发战略selling orientation 销售导向Market penetration strategies 市场渗透战略situation analysis 形式分析Marketing Concept 营销观Strategic Business Units 战略事业单位Marketing information system 营销信息系统Strategic Planning 战略计划Marketing Management 营销管理第五单元market segmentation process市场细分的过程（市场定位过程）1、delineate firm’s current situation（描绘公司的现状）2、Determine consumer needs and wants（确定消费者的需求和欲望）3、divide markets on relevant dimensions,（有关方面划分市场）4、develop product positioning,（开发产品定位）5、decide segmentation strategy,（决定细分策略）6、design marketing mix strategy（设计营销组合策略）P90第五单元单词：A priori segmentation 事前市场细分PRIZM 根据邮编制定的潜在市场等级指数Benefit Segmentation 利益细分product positioning; 产品定位geodemographic segmentation 地理人口细分Psychographic segmentation心理细分Market niche 市场缝隙segmentation dimension市场细分标准Positioning map 定位图target market 目标市场Market Segmentation 市场细分VALStm 价值观和生活方式系统Post hoc segmentation 事后市场细分第六单元：Product Line产品线（定义）= A set of products（一组产品）Product Mix产品组合（定义）= the full set of products（全套产品）103Product life cycle (产品生命周期)Introduction（产品介绍）growth （成长期）maturation（成熟期）decline（衰退期）第六单元单词Aesthetics 有美感line extension 产品线延伸Brand equity 品牌价值marketing myopia 市场缝隙Brand extension 品牌拓展multibranding 多品牌战略Conformance to specifications 规格一致performance 产品性能Cross functional teams 跨部门团队product adoption and diffusion 产品的采用和扩散Dual branding 双重品牌战略product audit 产品审核Durability 耐用性product life cycle 产品生命周期Extended product 延伸产品product line 产品系列Fad 热潮product line extension 产品系列延伸Family branding 家族品牌product mix 产品组合Fashion 时尚reliability 可靠性Franchise extension 特许经营权拓展serviceability 维护保养的方便性Generic product 一般产品tangible product 有形产品第八单元The promotion mix (促销组合)1、Advertising（广告）2、sales promotion（推销）3、public relations（公关）4、personal selling（个人推销;）Push versus pull marketing（推拉式营销）push strategies（推）：involve aiming promotional efforts at distributors ，retailers，and sales personnel to gain their cooperation in ordering，stocking，and accelerating the sales of a product。
市场营销专业英语词汇
Cost oriented pricing
Price leadership
01
A pricing strategy where one company sets the prices for a specific industry or market segment
Price competition
A pricing strategy where the seller adds a markup to the total cost to determine the final selling price
Break even analysis
A financial tool used to determine the price at which the business will neither make a profit nor incur a loss
要点一
要点二
Premium pricing
A pricing strategy where the seller prices the product higher than the competition to reflect its superior quality, brand image, or unique features
Advertising is a promotional tool that conveys information about a product, service, or brand to a target audience through various media.
Summary
The purpose of advertising is to arouse consumer interest and demand, increase brand awareness and sales volume. Advertising can be disseminated through various forms of media such as television, radio, newspapers, magazines, and the internet.
商场商业术语营销术语大全
商场商业术语营销术语大全第一篇：商场商业术语营销术语大全商场商业术语营销术语大全（不断更新）商场商业术语营销术语大全1、返券：即在促销活动期间内，购物满一定金额赠送不同或相同金额的抵用券，如满500元返20元券。
2、折扣：折扣是一种最常见、也最容易操作的促销方式。
即全场商品或部分商品进行不同程度的折扣销售。
3、特价：即限定某个时间段内某些商品执行特价销售，超出时间自动恢复，一般建议在客流比较少的时段做，这样可以拉平卖场人气。
4、限定条件优惠：如，限会员购买优惠或会员达到一定消费积分时优惠，还有买购多少额度优惠或返利。
5、限总量优惠：即在优惠的商品出售够一定数量时，特价终止，恢复原价销售。
6、限客单量优惠：即限定每客最多购买特价商品的数量，若超过限量则超过的部分按原价销售计算。
7、购买超过一定量优惠：即某个单品一次购买超过几个，就按设定的优惠价计算销售。
8、商品碰头分组促销：此项促销事先设定好分组的商品（必须是两个单品），定好优惠价格，只有消费者在购买时，在规定的时间同时找到两个对应的单品时则按优惠价销售；此活动一般适应与卖场布局死角多的地方，将两个分组商品放置在不同的区域，让消费者去寻找，以提升卖场动线和消费者购物的乐趣。
9、捆绑销售：即将一些关联性强的商品放在一起，并打包给予一定的优惠进行销售。
10、消费购买一定额度，可以购买超低价商品，如：购物满50元可以1元钱买一斤色拉油等。
11、买赠促销：即买指定的东西送赠品，还有买够多少钱送不同的赠品；赠品可以是商品也可以是企业的广告礼品（如：茶杯、围君、广告衫、广告伞、遮阳帽等）。
12、有奖销售：即购物满一定条件可以参加摸奖或抽奖活动，主要是奖品一定要丰富，并且有公众吸引力。
13、商家联盟促销：即购物满一定条件或消费达到某种条件，可以提供消费者到其他商家消费的打折权利，比如：在超市买够500元送餐饮或娱乐项目的赠票或折扣券，或者在某餐饮或娱乐项目消费单位满多少元可以送超市的优惠卡或折扣券。
Trade marketing 商贸行销
检 视
实施
总 结
收集各地活动数据，做出总结分析， 收集各地活动数据，做出总结分析，评估促销表现
促销费用等资源分配&监管 促销费用等资源分配 监管
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资源分配计划
将针对客户的推广费用、 将针对客户的推广费用、资源作总体分配计划
监
管
根据费用标准进行审批与抽查
对费用等资源运用进行回顾与总结分析， 对费用等资源运用进行回顾与总结分析，提高资源运用的高效
规范渠道中各环节价格范畴， 规范渠道中各环节价格范畴，保障客户的合理经营利润
渠道价格策略 渠道价格策略 价格
针对渠道特征，季节需求， 针对渠道特征，季节需求，竞争对手活动状况等进行促销方式
渠道促销策略 渠道促销策略 促销
组合的选择与资源分配，建立流程，制订费用标准 组合的选择与资源分配，建立流程， 根据1－ 项策略的具体要求 项策略的具体要求， 根据 －4项策略的具体要求，对各渠道销售人员制订相应具体 衡量指标，并制订相应报表体系 衡量指标，
活动策划
需求， 需求，推动销售的促销计划
部
署
发布活动计划信息， 发布活动计划信息，监督汇总各地活动准备情况
按周收取促销销售数据，关注市场反应， 按周收取促销销售数据，关注市场反应，并随时做出调整指令
数据收取
抽查各地活动执行情况并要求相应做出调整，确保活动有效 抽查各地活动执行情况并要求相应做出调整，
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渠道客户 渠道客户 管理策略 管理策略
道内客户制订不同支持及管理政策，以及资源（人员，物资， 道内客户制订不同支持及管理政策，以及资源（人员，物资， 费用等） 费用等）配置
渠道产品策略 渠道产品策略 产品
市场营销词汇
推销观念（selling concept）社会营销观念（societal concept）顾客让渡价值（customer delivered value）顾客总价值（total customer value）顾客总成本（total customer cost）顾客满意（customer satisfaction）维系顾客（keep customer）关系营销（relationship marketing）全面质量营销(total quality marketing)市场营销环境(marketing environment) 微观环境(micro environment) 宏观环境(macro environment)市场机会(market opportunity) 愿望竞争者(desired competitors) 属类竞争者(generic competitors) 产品形式竞争者(product competitors) 品牌竞争者(brand competitors) 公众(publics)目标市场（target market）市场营销组合（marketing mix）情绪(moods) 消费者行为(customer behavior) 文化(culture) 人口统计因素(demographics) 社会阶层(social class) 亚文化（subculture）参照群体（reference group）角色模型（role stereotype）知觉（perception）认知学习（cognitive learning）动机（motive）个性（personality）情绪（emotion）态度（attitude）自我概念（self-concept）生活方式（life style）组织市场（organizational market）企业市场(business market) 非营利组织（non-profit organization）非营利组织市场（non-profit organization market）政府市场（government market）直接再购（straight rebuy）修正再购（modify rebuy）新任务采购（new task）购买中心（buying center）倡议者（initiators）使用者（users）影响者（influencers）决定者（deciders）购买者（buyers）控制者（gatekeepers）营销信息（marketing information）营销信息系统（marketing information system , MIS）~ 市场调研（marketing research）描述性调研（descriptive research）解释性调研（interpretive research）预测性调研（predictive research）市场需求量（market demand）企业需求量（market demand potential）定性预测（qualitative forecasting）定量预测（quantitative forecasting）企业战略（enterprise strategy）企业使命说明书（mission statement）战略经营单位（strategic business units , SBU）波士顿矩阵（Boston matrix）通用电器公司方法（the General Electric Model , GE）市场吸引力（marketing attractiveness）业务实力（business attractiveness）密集型增长战略（intensive growth strategies）市场渗透（market penetration strategy）市场开发（market development strategy）产品开发（product development strategy）一体化增长战略（integrative growth strategies）前向一体化（forward integration）后向一体化（backward integration）水平一体化（horizontal integration）多角化增长战略（diversification growth strategies）同心多角化（concentric diversification）水平多角化（horizontal diversification）复合多角化（conglomeration diversification）市场营销战略（marketing strategy）市场营销组合（marketing mix）市场营销组织（marketing organization）职能型组织（functional organization）地区型组织（regional organization）产品管理型组织（managerial organization of product）市场管理型组织（managerial organization of market）公司与事业部型组织（organization of corporation and business unit）市场营销管理（marketing management）市场营销计划（marketing planning）市场营销方案（marketing program）市场营销控制（marketing controlling）市场竞争（market competition）完全竞争（market leader）非完全竞争（imprecate competition）垄断竞争（monopolistic competition）市场领导者（market leader）市场挑战者（market challenger）市场追随者（market follower）市场补缺者（market niche）市场细分（market segmentation）目标市场（target market）市场定位（market positioning）无差异性市场战略（undifferentiated marketing tactics）差异性市场战略（differentiated marketing tactics）集中性市场策略（concentrated marketing tactics）产品（product）服务（service）核心产品（core product）形式产品（actual product）期望产品（expected product）延伸产品（augmented product）潜在产品（potential product）耐用品（durable goods）非耐用品（nondurable goods）产品线（product line）产品项目（product item）产品组合（product mix or product assortment）产品组合的长度（product mix length）产品组合的深度（product mix depth）产品组合的关联度（product mix consistency）产品生命周期（product life cycle）开发期（development stage）引进期（introduction stage）成长期（growth stage）成熟期（maturity stage）衰退期（decline stage）新产品开发（new product development）产品概念（product concept）商业化（commercialization）包装（package）包装策略（packaging strategy）品牌（brand）品牌命名（brand naming）品牌决策（branding decision）统一品牌（blanket family brand）品牌使用者决策（brand-sponsor decision）个别品牌（individual brand）多品牌（multi-brands）统一的个别品牌（company/individual brand）合作品牌（co-branding）品牌资产（brand equity）品牌设计（brand designing）品牌延伸（brand extension）内涵不变式延伸（gradual changing meaning extension））品牌管理（brand management）成本导向定价（cost-driven pricing）需求导向定价（demand-driven pricing）竞争导向定价（competition-driven pricing）折扣定价（discount pricing）地区定价（region pricing）差别定价（discrimination pricing）撇脂定价（skim pricing）渗透定价（penetration pricing）满意定价（neutral pricing）尾数定价（mantissa pricing）整数定价（integer pricing）招来定价（fetch-in pricing）声望定价（prestige pricing）目标收益定价法（target-return pricing）认知价值定价法（perceived-value pricing）价值定价法（value pricing）通行价格定价法（going-rate pricing）分销渠道（distribution channel）中间商（intermediate）分销渠道设计（distribution channel disign）实体分配（physical distribution）渠道冲突（channel conflict）促销（promotion）促销策略（promotion policies）情感诉求（emotional appeals）理性诉求（rational appeals）道德诉求（moral appeals）大众传播媒体（mass media）气氛（atmosphere）事件（events）量力支出法（affordable method）销售额百分比法（percentage-of-sales method）竞争对等法（competitive-parity method）目标任务法（objective-task method）广告（advertising）公共关系（public relations）营业推广（sales promotion）促销组合（promotion mix）推动策略（push strategy）拉引策略（pull strategy）广告目标（mission）告知性广告（information advertising）劝说性广告（persuasive advertising）提示性广告（reminder advertising）整合营销传播（integrated marketing communication）接触管理（contact management）人员推销（personal selling）服务（service）服务核心产品（core product）服务附加产品（supplementary product）整合服务营销（integrated service marketing）服务的无形性（intangibility of service）服务的体验属性（experience attributes）服务的信任度属性（credence attributes）服务的有形展示（physical evidence）关系营销（relationship marketing）体育营销（sports marketing）绿色营销（green marketing）城市营销（city marketing）网络营销（network marketing）会展营销（exhibition marketing）文化营销（cultural marketing。
市场营销专业英语术语
市场营销专业英语术语第一篇：市场营销专业英语术语A A.C.Nielson 尼尔森市场研究公司 absorption of costs 成本分配 accesibility 可进入性accessory equipment markets 附属设备市场account management policies 客户管理策略 Acer 宏基acquisition new-product development strategy 新产品开发收购战略 activity-based costing 以活动为基础的成本系统 adaptability 适应性adaptation to market variations 适应市场变化adaptive positioning 适应性定位additions to existing product lines 现有产品线的增加adequate size 准确的大小/足够的规模administered vertical marketing systems 管理式垂直营销系统administrative relationships 管理关系 adopter categories 采购者的类型 adoption process 采购过程advertising and market segmentation 广告与市场细分advertising and sales promotion 广告和销售促进advertising effects 广告效果advertising ethics 广告伦理道德advertising feedback 广告反馈advertising frequency 广告频率advertising media 广告媒体 advertising message 广告信息 advertising reach 广告接受人数 advertising source 广告信息来源 advertising 广告aerobic enthusiasts 增氧健身运动爱好者aesthetics 美感affinity club 同族俱乐部 after tests 事后测试 agent middleman 代理商agent/merchant middleman 代理中间商allowance 折让alteration 退换AMA Code of Ethics 美国营销协会职业道德标准 亚马逊公司 American Airlines 美国航空公司 American Express 美国运通American Marketing Association 美国营销协会 Amoco 阿莫科（英国石油公司）analysis of data 数据分析 analyzer strategy 分析者战略 Anderson 安达信annual marketing plan 年度营销计划annual requirement purchasing arrangement 年度采购需求计划anticipatory positioning 预见性定位anti-pollution legislation 反污染立法anti-trust legislation 反托拉斯立法Apple Computers 苹果电脑 area structure 地区结构aspiration/expectation level 渴望/期望水平aspirations of consumers 消费者渴望 assurance 保证AT&T 美国电话电报公司ATM(automatic teller machine)银行自动柜员机attitudes of consumers 消费者态度 attributes 属性 audiences 受众 auto repair 汽车维修automation services 自动服务 automobile industry 汽车产业autonomy 自主权availability 可获得性/供货能力 avante guardian 前卫派 Avon 雅芳awareness（产品）知晓度/知名度B baby boomers 婴儿潮出生的一代人backward channels for recycling 回收的后向渠道backward integration 后向垂直一体化banner advertisements 横幅标语广告bar codes 条形码 barter 实物交易 basic physical needs 基本生理需要 Bausch & Lomb 博士伦BCG Grow-Share Matrix 波士顿增长-份额矩阵 before tests 事前测试Behavior Scan Information Resources Inc.行为扫描信息源公司behavioural analysis 行为分析behavioural hierarchies 行为层级benchmarking 基准 benefit clusters 利益群体 benefits 利益 Benz奔驰 billing 帐单biological revolution 生物革命 birth rate 出生率blanket purchase order 一揽子采购合同blind-paired comparison testing 双盲比较测试Blockbuster blue collars 蓝领BMW 宝马 Boeing 波音bottom line 底线/盈亏一览结算线 brand awareness 品牌意识/认知brand extensions 品牌扩展brand loyalty 品牌忠诚度brand mark 品牌标志 brand name 品牌名称 brand positioning 品牌定位brand recognition 品牌识别 brand strategies 品牌战略 brand 品牌branding strategy 品牌化战略 branding 品牌化brand's equity 品牌的价值break-even analysis 盈亏平衡分析break-even volume 盈亏平衡产量breath of product assortment 产品线的宽度breath or diversity of product lines 产品线的宽度或多样性bribery 贿赂British Airways 英国航空公司 brokers 经纪人 budgeting 预算bundle 捆绑Bureau of Census 人口统计局 Burger King 汉堡王busines strength rating 商业能力评分 business plan 商业计划business position 经营地位 business sector 商业部门business services markets 商业服务市场 business strategies 经营战略 business unit strategy 经营单位战略 Business Week 《商业周刊》 buyback allowances 回购折让 buyback arrangements 产品返销buyers' bargaining power 买方的讨价还价能力 buyers 采购者buying behavior 购买行为buying center 采购中心buying inertia 购买惯性 buying intention 购买意图 buying offices 连锁商店的进货中心 buying power indes(BPI)购买力指数 buying situation 采购情况/类型 buying task 采购任务C cable TV 有线电视 Cadillac 凯迪拉克Campbell's Soup 金宝汤业公司 capital gains 资本收益capital invested in product 产品投入资本 Carnival 嘉年华 cash cows 现金牛类 cash discounts 现金折扣 catalogue sales 目录销售categorization of perception 感知分类 categorization 分门别类Caterpillar Tractor 卡特皮勒公司Cathay Airlines 国泰航空公司CBS Records 唱片公司 CBS 哥伦比亚广播公司 centralization 集中化chameleons/followers 变色龙/跟随者 channel alternatives 可选择的营销渠道 channel conflicts 渠道冲突 channel decisions 渠道决策 channel functions 渠道功能 channel institutions 渠道组织结构channel management 渠道管理channel objectives 渠道目标channel of distribution 分销渠道 channel power 渠道权力channel-control strategies 渠道控制战略channel-design decisions 渠道设计决策 channel-management decisions 渠道管理决策 channels of communication 传播渠道 Charles Snow 查尔斯•斯诺 Cherokee 切诺基 chevrolet 雪佛莱 choice criteria 选择标准Christian Dior 克里斯汀•迪奥（世界著名时装品牌）Chrysler 克莱斯勒 Citi Corp 花旗银行 closing a sale 结束销售 clothing retailers 服装零售商 CNN 美国有线新闻网 co-branding 联合品牌code of ethics（职业）道德标准 coercive power 强制权cognitive dissonance 认识的不协调 Colgate-Palmolive 高露洁collection of data 数据收集 collection 收款co-marketing alliances 联合营销联盟combination compensation plan 结合式薪酬方案 Comdex 计算机展销会 commercialization 商业化 commitment 承诺communication channels 传播渠道communication process 传播过程communication 信息交流/沟通communications media 传播媒体 company personnel 公司员工 Compaq 康柏comparative advertisements 比较广告 comparison of brands 品牌比较 compensation deals 补偿处理 compensation plan 酬金方案 compensation/rewards 酬金/奖励 compensatory 补偿性的competition and industry evolution 竞争和行业演变competition-orientated pricing 竞争导向定价法competitive advantage 竞争优势competitive(supply-side)evolution 竞争（供方）演变competitive factors 竞争因素competitive intelligence 竞争情报/信息competitive parity promotion budgeting 竞争均势促销预算法competitive strategy 竞争战略competitive strength 竞争优势/能力 competitor analysis 竞争者分析 complaint handling 投诉处理component materials and parts markets 组成材料和零部件市场 computerized ordering 计算机化的订购 conclusive research 确定性研究 conditions of demand 需求情况conflict and resolution strategies 冲突和解决战略conformance to specifications 与规格一致 conformance 一致性confrontation strategy 对抗战略 conjoint measurement 联合测度法 conjunctive model 联合模型consumer decision-making 消费者（购买）决策consumer goods channels 消费品分销渠道Consumer Goods Pricing Act, USA 美国消费品定价法案consumer goods 消费品 consumer markets 消费品市场 consumer needs 消费者需求consumer packaged-goods firms 消费者包装食品公司consumer promotion 消费者促销 consumer tests 消费者测试consumer/household market 消费者/家庭市场consumers' perceptions 消费者感知 consumption 消费 contests 竞赛contingency planning 权变计划 contract construction 契约建筑业 contract manufacturing 契约制造业contraction/strategic withdrawal strategy 收缩/战略性撤退战略 contractual entry modes 契约式进入模式contractual vertical marketing systems 合约式垂直营销系统contribution margin analysis 边际贡献（贡献毛利）分析contributrion margin 边际贡献 control strategies 控制战略convenience food stores 便利食品商店 convenience goods 便利品 convenience 服务的便利性 Cool Whip 清凉维普co-operative advertising 合作性广告co-ordination and conflict resolution 协调与冲突解决co-production 合作生产core benefit proposition(CBP)核心利益方案/提议corollary-data method 推定数据法 corporate HQ 公司总部corporate scope 公司（经营）范围 corporate strategy 公司战略corporate vertical marketing systems 公司式垂直营销系统corporate/institutional advertising 团体/社会公共机构广告corrective action 矫正行动cost analysis 成本分析cost effectiveness 成本有效性cost leadership strategy 成本领先战略 cost of capital 资本成本cost of goods sold(COGS)产品销售成本 cost reductions 降低成本产品cost-and-volume relationship 成本-数量关系cost-oriented pricing 成本导向定价法cost-plus/mark-up pricing 成本加成/溢价定价法costs and benefits of marketing functions 营销职能的成本和效益 costs of competitors 竞争者成本 costs of distribution 分销成本 countertrade 对等贸易 coupons 优惠券 courtesy 礼貌 coverage of geographic market 地域性市场的范围coverage of relevant retailers 相关零售商的销售范围 credibility 信誉 credit terms 信贷条款critical assumptions 关键假设cross-elasticity 交叉弹性customary pricing习惯性定价法customer analysis 顾客分析customer contact 顾客接触 customer demand 顾客需求 customer intimacy 顾客亲密度 customer loyalty 顾客忠诚度 customer need顾客需要customer organization of sales force 按客户组织销售队伍customer retention 顾客维系/保留 customer satisfaction 顾客满意度customer segment pricing 顾客细分市场定价customer service 顾客服务customer-oriented pricing 顾客导向定价法customers' perception 顾客感知 customers' preferences 顾客偏好customers' price sensitivity 顾客的价格敏感度 customizing 定制D data collection 数据收集 data confidentiality 数据保密 data research 数据研究 data sources 数据来源 dealers 经销商deceptive advertisements 欺骗性广告 deciders 决策者declining markets 衰退市场 decoding 解码 defect rate 缺陷率defender strategy 防御型战略defensive new-product development strategy 防御性新产品开发战略 defensive positioning 防御性定位 delivery time 交付时间delivery 配送Dell Computers 戴尔计算机公司 Delta Airlines 三角洲航空公司demand characteristics 需求特征 demand curve 需求曲线demand-oriented pricing 需求导向定价法demographic environment 人口统计环境department stores 百货商店dependability 可靠性 deregulation 放松管制 derived demand 衍生需求 descriptive research 描述性研究 design decisions 设计决策desired percentage mark-up on retail 预期零售利润率 desired percentage return 预期回报率determinant attributes 关键属性determinants 决定因素 different responses 差别反应differentiated defender strategy 差异化防御战略differentiated marketing 差异化营销 differentiation over time 不同时间的差异 differentiation strategy 差异化战略 differentiation 差异化diffusion of innovation theory 创新扩散理论 dimension 因素dimensions of quality 质量维度direct costing profitability analysis 直接成本盈利性分析 direct mail 直接邮寄direct marketing via advertising media 通过广告媒体的直接营销 direct marketing 直接营销direct product profitability(DPP)直接产品盈利性/利润率 direct selling 直销discount rate 贴现率discount stores 折扣商店discount 折扣discount/premium price policies 折扣/溢价策略 discriminant analysis 差异分析法discriminatory adjustments 歧视价格调整discriminatory pricing adjustments 歧视定价调整disjunctive model 分离模型display space 陈列空间 disposable income 可支配收入dissonance-attribution hierarchy 不和谐-归属层次结构distribution channel designs 分销渠道设计distribution channel objectives 分销渠道的目标distribution channel 分销渠道distribution decisions 分销决策distribution policies 分销策略distribution 分销distributor/store(private lables)brands 分销商/私有品牌distributors 分销商 diversification 多元化 divest 撤退 divest 出让divestment or liquidation 收回投资或清算 dividend 红利 dogs 瘦狗类domestic target marketing strategies 国内目标市场定位的营销战略 dropping products 放弃产品 dry cleaning 干洗dual/two channel distribution systems 双重分销系统duplication（媒体）重复 DuPont 杜邦公司 durability 耐用性E early vs late adoption 早期采购与后期采购earnings per share 每股收益economic and technological factors 经济技术因素 economic power 经济权 economies of scale 规模经济 education services 教育服务effectiveness 有效性efficiency 效率Electrolux 伊莱克斯emergency goods 急需品 Emerson Electric 爱默生电气 emotional appeals 情感诉求 empathy 移情作用empirical evidence 经验性实例 empowerment 授权 encoding 编码 end use 最终使用 endorsement 赞同engineering（产品）工程设计 entrepreneurial strategy 企业家战略 entry strategies 进入战略environment and packaging disposal 环境与包装处理environment factors 环境因素environmental scanning 环境扫描/分析environmental strategy 环境战略 establishment 机构ethical audit（公司）伦理审计 ethics of marketing 营销伦理道德 ethnic composition 种族构成 European Community 欧共体evaluation and reward systems 评估与奖励体系evaluation and selection of supplier 评估和选择供应商evaluation of alternatives 评估替代品/各种选择evaluation of brands 品牌评估event sponsorship 事件赞助 event 活动everyday low-price(EDLP)天天低价evoked set 引发的组合evolution of market 市场演变 exchange 交换exclusive dealing 独家销售exclusive distribution 独家分销executive summary 执行摘要exhibition media 展示广告媒体existing market 现有市场 exit barriers 退出壁垒 expansion path 扩张途径expectation measures（顾客）预期测度expectations of customers 顾客期望 expected unit sales 预计产量 expected value 期望价值 experience curve 经验曲线 experimental research 实验性研究 expert power 专长权exploratory research 探索性研究 export agents 出口代理（商）export jobbers 出口批发商export management company 出口管理公司export merchants 出口贸易商 export 出口 exporting 出口商品extended use strategy 扩大使用战略extending volume growth 扩大市场份额 external data sources 外部数据来源 external environment 外部环境extrapolation of past sales trends 过去销售趋势推测法F facilitating agencies 辅助/中介机构 factor analysis 因素分析法 fads 时尚family branding 家族品牌 family life cycle 家庭生命周期 family structure 家庭结构 farm products 农产品fast-moving consumer goods(FMCG)快速变动的消费品fear appeals 恐惧/顾虑诉求 features 特征Federal Department Stores 联邦百货商店 Federal Trade Code （FTC)联邦贸易法案FedEx(Federal Express)联邦快递feedback data 反馈数据field test marketing 实地市场测试 financing 融资 fisheries 渔业fit and finish 结实度与外观 fixed costs 固定成本 fixed salary 固定工资flanker strategy 侧翼进攻战略 flanker/fighting brand 战斗品牌flanking and encirclement strategies 侧翼进攻与围堵战略 flat organizational structure 扁平的组织结构 FOB origin pricing FOB产地定价法 focus strategy 集中战略 followers 追随者 Ford 福特公司foreign middlemen 国外中间商 forestry 林业formalization 形式/规范化 formulate 制定fortress/position-defence strategy 防御堡垒战略 Fortune 《财富》杂志forward integration 向前一体化franchise systems 特许系统franchising 特许经营free call numbers 免费电话号码 free goods 免费商品freight-absorption pricing 免收运费定价法 fringe benefits 小额津贴frontal attack strategy 正面进攻战略full costing profitability analysis 全成本盈利性分析 full-service wholesalers 全方位服务的批发商functional competencies and resource allocation 职能能力与资源分配 functional efficiency 职能效率functional organization of sales force 按销售职能组织销售队伍functional organizational structure 职能型组织结构functional performance 功能性能 functional strategy 职能战略G games 比赛 gap 差距gatekeepers 信息传递者general behavioral descriptors 一般行为变量General Electric(GE)通用电气 General Foods Corporation 通用食品general merchandise discount chains 大众商品折扣连锁店General Motors 通用汽车geodemographics 区域人口统计特征 geographic adjustments 地理调整 geographic distribution 地理分布geographical organization of sales force 按地区组织销售队伍Gillette 吉列剔须刀 global adjustments 全球调整global elite consumer segment 全球精英消费品市场global expansion 全球扩张global marketing control 全球营销控制 global markets 全球市场global niche strategy 全球机会战略global standardization strategy 全球标准化战略global teenage segment 全球青少年市场 globalization 全球化global-market expansion 全球市场扩张 goals 总目标going-rate/competitive parity pricing 竞争性平价定价法goods producers 产品制造商 Goodyear 固特异轮胎government agencies 政府机构 government buyers 政府采购者 government market 政府市场 government regulation 政府管制greenhouse effect 温室效应 grey market 灰色市场gross domestic product(GDP)国内生产总值 gross margin 毛利gross national product(GNP)国民生产总值 gross profit 毛利gross rating points(GRPs)总级别指数group/category product manager 类别产品经理growing markets 成长市场 growth rate of market 市场增长率growth stage of product life cycle 产品生命周期的成长阶段growth-extension strategies 增长扩张战略growth-market strategies for market leaders 市场领导者的市场增长战略 growth-market strategy 成长性市场战略growth-market targeting strategy 成长性市场定位战略guarantee/warranty 保证/担保 guarantees 保证Gucci 古琦（世界著名时装品牌）H Haagen-Dazs 哈根达斯 hard technology 硬技术Harvard Business Review 《哈佛商业评论》 harvest 收获harvesting pricing 收获定价法harvesting strategy 收获战略health care 医疗保健health maintenance organizations(HMOs)（美国）卫生保健组织 heavy buyer 大客户Heileman Brewing Company Heinz 亨氏食品 helpfulness 有益性 Henkel 汉高Hertz 赫兹（美国汽车租赁巨头）Hewlett-Packard 惠普公司hierarchy of strategy 战略的层次high margin/low-turnover retailers 高利润/低周转率的零售商high market share global strategy 高市场份额全球战略high-contact service system 高接触服务系统 high-involvement product 高参与产品 high-involvement purchase 高参与购买 hight marketshare 高市场份额战略 Hilton 希尔顿Holiday Inns 假日旅馆homogeneous market 同质市场 Honda 本田household/family life cycle 家庭生命周期 household 家庭hybrid technology 混合技术I IBM 国际商用机器idea generation 创意的产生/生成 ideas for new products 新产品创意/构想 idea-screening process 创意筛选过程 identification of segments 识别细分市场 Illinois T ool Works 伊利诺斯工具厂 image pricing 形象定价 imitative positioning 模仿定位 imitative strategy 模仿战略 impact evaluation 影响评估impersonal sources 非个人的信息来源implementation and control of marketing programs 营销计划的执行和控制 implementation 实施improvements in or revisions of existing products 现有产品的改良或修正impulse buying 冲动购买impulse goods 冲动购买品incentives 激励 income 收入increased penetration strategy 增加渗透战略indirect costing profitability analysis 间接成本盈利性分析individual brand 个别品牌 individual value 个人价值industrial goods & services 工业产品和服务 industrial goods channels 工业品分销渠道 industry attractiveness 行业吸引力industry attractiveness-business position matrix 行业吸引力-业务地位矩阵 industry dynamics 产业动态 industry evaluation 产业评估industry evolution 产业演变inelastic 缺乏价格弹性influencers 影响者info communications industry 信息通信行业 infomercials 商业信息广告information age 信息时代information search 信息搜集information technology 信息技术 information 信息 informative 告知性的 ingredient 成份in-home personal interview 个人家庭访谈 in-house use tests 内部使用测试 innovation 创新 innovativeness 创新性 installation 设施in-store display 店内展示in-store positioning 店内布局in-store promotion 店内促销 intangibles 无形integrated marketing communication plan(IMC)整合营销传播计划 integration of perception 感知整合 integration 整合 Intel 因特尔intensity of market position 市场地位的集中程度 intensity 集中程度intensive distribution 密集型分销interactions across multiple target markets 多目标市场间的相互作用 interactive media 交互式媒体 interest rates 利率internal data sources 内部数据来源 internal marketing 内部营销internal organizational structure 内部组织结构international advertising 国际广告international channels 国际分销渠道international division 国际分部 international marketing 国际营销international organizational design 国际组织设计internationalization of services 服务的国际化introductory stage of product life cycle 产品生命周期的推出阶段 inventory level 库存水平investor relations advertising 投资关系广告 issue advertising 观点广告J Jaguar 美洲豹 Jell-O 吉露 jobbers 批发商Johnson & Johnson 强生 joint ventures 合资jury of executive opinion 行政管理人员群体意见法just noticeable difference(JND)恰巧注意到的差异just-in-time(JIT)management system 准时制管理体系just-in-time purchasing arrangements 及时采购安排K Kao 花王 Keiritsu 凯莱通 Kellogg 凯洛格公司 Kentucky Fried Chicken(KFC)肯德基 key account management 主要客户管理 key accounts 关键客户 key benefits 核心利益key environmental issue identification 确定主要的环境问题key variables 关键变量key/house accounts 关键/机构客户 Kmart 凯玛特 Kodak 柯达Komatsu 小松公司 Kraft 卡芙L laboratory tests 实验室测试leapfrog strategy 蛙跳战略learning hierarchy 学习层级结构 legal services 法律服务 legislation 立法legitimate power 法定权 level of compensation 酬金水平level of technical sophistication 技术的复杂程度 Levi Strauss 李维•史特劳斯Levi's 列维斯（全球最大的牛仔服制造商）lexicographic model 词典编纂模型 lifestyle 生活方式limited-service wholesalers 有限服务的批发商line extension 产品线扩展line filling 产品线填充line stretching 产品线延伸list price 订价Lloyd's of London 伦敦劳埃德保险公司 localization strategy 本地化战略 location pricing 场所定价 location 位置 lodging 房屋出租logistical alliances 后勤联盟 long-term memory 长期记忆 lost customer 失去的顾客Louis Vuitton 路易•威登（法国著名时尚品牌）low-contact service system 低接触服务系统low-cost defender 低成本防御型low-cost position 低成本地位low-involvement hierarchy 低参与程度层级结构Lucent Technologies 朗讯科技M macro risks 宏观风险macro environment 宏观环境 macro segmentation 宏观细分mail-order retailers 邮购零售商maintaining market share 保持市场份额 maintenance strategy 保持战略 management overhead 管理费 mandatory adaptation 强制性适应 manufacturer brand 制造商/全国性品牌manufacturers' agents/representatives 生产商的代理商/销售代表 manufacturers' export agents(MEA)制造商出口代理manufacturers' sales offices/branches 生产商的销售办事处/分支机构 manufacturing process 制造过程 manufacturing 制造业market aggregation strategy 整体市场战略market attractiveness factors 市场吸引力因素 market attractiveness 市场吸引力market attractiveness/business position matrix 市场吸引力/业务地位矩阵 market circumstances 市场环境market demographics 市场人口分布/统计特征market dimension 市场量度market entry strategies 市场进入战略 market exclusion 市场排斥market expansion strategy 市场扩张战略 market factors 市场因素 market followers 市场跟随者 market growth rate 市场增长率market hierarchy 市场等级market inclusion 市场纳入market leaders 市场领导者 market measurement 市场测量market opportunity analysis 市场机会分析 market oriented 以市场为导向的market position factors 市场地位因素market positioning analysis 市场定位分析market potential measurements 市场潜力测度market research 市场研究market segment 细分市场 market segmentation 市场细分 market share 市场份额 market targeting 目标市场选择 market 市场marketability 市场开拓能力market-entry strategies 市场进入战略 marketing action plan 营销行动计划 marketing audit 营销审计 marketing channel 营销渠道marketing codes of conduct 营销行为规范marketing communication 营销沟通/传播marketing concept 营销观念marketing control 营销控制marketing decision support systems(MDSS)营销决策支持系统marketing environment audit 营销环境审计 marketing flows and functions 营销过程和职能 marketing function area audit 营销功能领域的审计marketing implications of 对营销的影响marketing information system 营销信息系统 marketing institutions 营销机构marketing management 营销管理marketing message 营销信息marketing mix 营销组合 marketing policy 营销策略marketing productivity area audit 营销生产力领域的审计marketing program components 营销计划内容marketing program 营销计划/方案marketing relationship 营销关系marketing research 营销研究 marketing strategy 营销战略market-management organizational structure 市场管理组织结构 mark-up price 产品/溢价价格 Marlboro 万宝路 Marriott Hotel 万豪酒店mass-market penetration strategy 大规模市场渗透战略 mass-market strategy 大市场战略matrix organizational structure 矩阵组织结构 Matsu****a 日本松下电子mature conformists 成熟的随大流者 mature markets 成熟市场mature stage of product life cycle 产品生命周期的成熟阶段McDonald's 麦当劳McDonnell Douglas 麦道公司MCI电讯公司（前世界通信公司）MDSS(Marketing-Decision Support System)市场决策支持系统measurability 可测度性 measure or index 测量指标 measurement criteria 计量标准 media audiences 媒体受众medical and health services 医疗卫生服务Medico Containment Services memory of consumers 消费者记忆Mercedes-Benz 梅赛德斯-奔驰Mercer Management Consulting 美国美智管理顾问公司merchandising 推销merchant middlemen 国内贸易中间商 merchant wholesalers 商业批发商 message structure 信息结构 Michael Porter 迈克尔-波特 micro risks 微观风险micro segmentation 微观细分Miller-Tyding ACT, USA 米勒•泰丁法案 Minging 矿业Minnesota Mining and Manufacturing Company(3M)明尼苏达矿业和制造公司 Minolta 美能达miscellaneous sources 多方面来源 mission 宗旨missionary selling 推销式销售 Mitsubishi Heavy Industries 三菱重工 modified rebuy 调整再购monosegment positioning 单一细分市场定位 Monsanto 孟山都农业生物技术公司moral appeals 伦理/道德诉求morals 道德Motorola 摩托罗拉multichannel distribution 多渠道分销multidimensional scaling 多维等级法 multilevel selling 多级销售multinational corporations(MNCs)跨国公司multiple test markets 多测试市场 multiple-brand strategy 多品牌战略 multiple-factor index 多因素指数法multisegment positioning 多重细分市场定位mutual trust 相互信任N Nabisco Biscuit 纳贝斯克饼干公司national account management 全国性客户管理national market 国内市场National Semiconductor 美国国家半导体公司natural products 天然产品 NEC 日本电子Nescafé 雀巢咖啡Nestlé 雀巢 net sales 净销售额network computer(NC)网络计算机 new business selling 新业务销售 new buy 购入新产品 new entrants 新进入者 new markets 新市场 new materials 新材料New Prod screening model 新普罗德筛选模型new product lines 新产品线 new products 新产品new-product development 新产品开发 new-product ideas 新产品创意 Newsweek 《新闻周刊》 new-task buying 全新采购new-to-the-world products 世界性新产品niche penetration strategy 壁龛/机会市场渗透战略niche-market strategy 壁龛市场战略 Nike 耐克 Nissan 尼桑no-brand brand name 无品牌的品牌名称 no-frills product 无虚饰产品 noise in communication system 传播系统中的噪音 non-financial rewards 非物质性奖励措施 non-probability sampling 非概率抽样 non-profit organization 非盈利组织 non-store retailing 无店铺零售业 number of stockouts 迟滞数目O object-and-task method of promotion budgeting 目标-任务促销预算法 objectives and strategy area audit 目标与战略领域的审计 objectives 具体目标 observation 观察法occupancy costs 房屋占用成本 occupation/position 职业/职位odd pricing 奇/余数定价法OEM(original equipment manufacturer)原始设备制造商overall quality 总体质量off-invoice discounts 发票之外的折扣 offsets 抵消交易 Omega 欧米加on-air testing 广播测试OPEC(Organization of Petroleum Exporting Countries)欧佩克（石油输出国组织）opening relationships 建立关系operating supplies 生产供应品 operational excellence 运作管理水平opinion leaders 意见领导者 opportunity cost 机会成本opportunity identification 机会识别opportunity/threat matrix 机会/威胁矩阵 order cycle time 订货周期 order processing订单处理 organizational level 组织层次organizational requirement planning 组织需求计划organization area audit 组织领域的审计organization buying center 组织采购中心organizational customer 组织顾客organizational direct selling 组织直销 organizational markets 组织市场 organizational purchasing 组织采购 organizational structure 组织结构 outdoor enthusiasts 户外运动爱好者 out-of-home media 户外广告媒体 overall cost leadership 全面成本领先 overheads 日常开支overseas direct investment 海外直接投资ownership of new product 新产品所有权P Pacific Electric 太平洋电气 packaging 包装panel of experts 专家小组 parentage 渊源parties involved 交换中的各方 payment terms 支付条款 pay-off control 支出控制 penetration pricing 渗透定价 Pepsi-Cola 百事可乐perceived customer value 顾客感知价值 perceived quality 感知到的质量 perceived value 感知到的价值percentage of sales promotion budgeting method 销售额百分比促销预算法perceptions of consumers 消费者感知/理解perceptual(product)positioning 感知（产品）定位perceptual map 感知图perceptual organization 感知组织 perceptual vigilance 感性的警惕 performance dimension 业绩标准 performance evaluation 业绩评估performance measures 表现/业绩测度performance objective 绩效目标 performance standards 绩效标准 performance 功能perishability 非持久性personal selling 人员推销personal sources 个人的信息来源personnel development 人力资源开发persuasive 说服性的pharmaceuticals industry 医药行业physical(product)positioning 物理（产品）定位physical descriptors 物理变量 physical distribution 实物分销 Pillsbury 皮尔斯博瑞 pioneers 先入者 Pizza Hut 必胜客 place utility 地点效用planning and control system area audit 计划与控制系统领域的审计 point of sale information 销售点信息point-of-purchase(POP)promotion 采购点促销point-of-sales(POS)data 销售点数据 pontificator 保守派 popularity 通用性population trends 人口趋势portfolio models for resource allocation 资源配置的资产组合模式 position intensity 地位集中程度 positioning 定位possession utility 拥有效用post-purchase dissonance 购买后的不协调post-purchase evaluation 购买后评估post-purchase/after-sale service 售后服务potential advantages 潜在优势potential customer 潜在顾客potential market 潜在市场potential target market 潜在目标市场 power in distribution 分销权力 power of buyers 购买者能力 power of suppliers 供应商能力predatory pricing 掠夺性定价法pre-empting scarce resources 先占稀缺资源preferential treatment 特惠待遇 premiums 额外奖励present competitors 现有的竞争者 presenting sales message 提供销售信息pre-test market research 测试前市场研究price discrimination 价格歧视price elasticity of demand 需求的价格弹性 price fixing 价格设定price leaders 价格领导者price lining 价格排列定价法price promotion 价格促销 price quotation 报价 price sensitivity 价格敏感度 price structure 价格结构 price 价格price/earnings ration 价格/收益比 price-off promotions 降价促销 price-setting process 定价过程 pricing adjustments 定价调整pricing policies 价格策略 pricing 定价primary demand 基本需求primary sources 第一类/主要数据print media 印刷媒体private/for-profit organization 私营/盈利性组织PRIZM(Potential Rating Index for Zip Markets)按邮政区划为基础的潜力等级指数proactive new-product development strategy 进取型新产品开发战略probability sampling 概率抽样problem formulation 界定问题problem identification 确定问题process management 过程管理 Procter & Gamble(P&G)宝洁公司 product line 产品线product availability 产品的可获得性 product category 产品类别product class 产品类别product decisions 产品决策product design 产品设计 product development 产品开发product dimension or attributes 产品维度/属性product evolution 产品演变product features 产品特征product intent share 产品倾向份额 product leadership 产品领导能力 product life cycle(PLC)产品生命周期 product life cycle curve 产品生命周期曲线product line 产品线product manager audit 产品经理审计 product offering 供应品product organization of sales force 按产品组织销售队伍product policies 产品策略 product positioning 产品定位 product quality 产品质量 product scope 产品范围 product space 产品位置product specifications 产品规格product systems 产品体系product type 产品类型 product usage 产品用途 product 产品product(ion)-oriented organization 产品/生产导向型组织production 生产product-line pricing adjustments 产品线定价调整product-management organizational structure 产品管理组织结构 product-market entry control 产品－市场进入控制product-related behavioral descriptors 与产品相关的行为变量product's market characteristics 产品的市场特征product-use。
marketing用语
marketing用语以下是一些常见的 Marketing 用语：1. Marketing strategy：营销策略2. Marketing plan：营销计划3. Branding：品牌推广4. Product placement：产品放置5. Sales promotion：促销活动6. Advertising：广告7. Direct marketing：直接营销8. Digital marketing：数字营销9. Social media marketing：社交媒体营销10. Search engine optimization (SEO)：搜索引擎优化11. Pay-per-click (PPC) advertising：点击付费广告12. Email marketing：电子邮件营销13. Online marketing：在线营销14. Mobile marketing：移动营销15. Content marketing：内容营销16. Inbound marketing：集客营销17. Outbound marketing：外延式营销18. Cold calling：冷电话推销19. Lead generation：潜在客户生成20. Sales funnel：销售漏斗21. Conversion rate optimization (CRO)：转化率优化22. Landing page optimization：着陆页优化23. Key performance indicators (KPIs)：关键绩效指标24. Customer relationship management (CRM)：客户关系管理25. Market research：市场研究26. Segmentation：市场细分27. Target audience：目标受众28. Positioning statement：定位声明29. Pricing strategy：定价策略30. Distribution channels：分销渠道31. Point of sale (POS)：销售点32. Call to action (CTA)：行动呼吁33. Lead magnets：吸引潜在客户的诱饵34. Email newsletters：电子邮件通讯35. White papers：白皮书好的，以下是更多的 Marketing 用语：36. Case studies：案例研究37. Blogs：博客38. Podcasts：播客39. Webinars：网络研讨会40. Infographics：信息图表41. E-books：电子书42. Whitepapers：白皮书43. Data sheets：数据表44. Product demos：产品演示45. Free trials：免费试用46. Customer testimonials：客户推荐信47. Press releases：新闻稿48. Banner ads：横幅广告49. Radio ads：广播广告50. TV ads：电视广告51. Print ads：平面广告52. Outdoor ads：户外广告53. Point-of-purchase (POP) displays：购买点展示54. Product packaging：产品包装55. Branding collateral：品牌推广资料56. Sales collateral：销售推广资料57. Marketing collateral：营销推广资料58. Event marketing：活动营销59. Conferences：会议60. Fairs and exhibitions：展览会和博览会61. Roadshows：路演62. Webcasts：网络直播63. Corporate events：企业活动64. Product launches：产品发布会65. Reputation management：声誉管理66. Customer relations management (CRM)：客户关系管理67. Brand loyalty：品牌忠诚度68. Market share：市场份额69. Pricing strategies：定价策略70. Sales objectives：销售目标以上是一些常见的 Marketing 用语。
《会展情景英语》Unit3展会营销
5
Industrial Tips
6
Useful Sentences
7
Practical Exercises
Learning Objectives
学习目标
After completing this unit, you will be able to: ※ know the promotion campaign. ※ master basic marketing strategies ※ grasp some useful words , phrases & key sentences
J=Mr.Jordan, W=Mr.Wu
W: Good morning. What can I do for you? J: Yes. My name is Jordan. I’m from an Agricultural Products
Company in Beijing. I would like to know something about advertising in your center. W: I’m pleased to be at your service. What would you like to know, sir? J: Could you please give me a brief introduction about what type of advertising you are offering? W: Sure. We offer exhibitors an opportunity to advertise their products and gain exposure to attendees by placing a poster banner at the entrance to the exhibition. J: Do you offer per show advertising or annual advertising? W: Both. For per show advertising, locations are available at our lobby entrance. You may place your company’s name list your products and your booth number to invite attendees to visit you inside.
会展英语专业词汇汇总
1. Background and Fundamentals 背景和基础知识2. Trade Fairs & Exhibitions 贸易展和展览会3. Definitions and types of fairs & exhibitions贸易展和展览会的定义和类型4. Fair organizers 展会组织者5. The Marketing Functions of Fairs & Exhibitions贸易展和展览会的市场营销功能6. Promoting, Launching, and Selling 促销宣传,新产品的发布和销售7. Assessing, Learning, and Interacting 评估,学习和互动8. Return on Investment 投资回报9. Journeying traders 商务旅行者10. bazaars 集市11. itinerant locations 流动的场所12. permanent places 永久的/固定的场所13. Fair Industry 集市产业14. a permanent fair centre 永久的交易中心15. fair 展览会16. cash-and-carry products 现购自运17. the Leipzig fair 莱比锡展18. direct sales 直销19. Sample Fairs 样品展20. consumer goods 消费品21. a specific theme 具体的主题22. specialized fairs 专业展23. temporary marketplaces 临时交易场所24. sales and marketing tools 销售和营销工具25. communications media 沟通媒介26. market events 市场活动27. a specific duration 具体的持续时间28. industry sectors 产业部门29. sell it on the basis of samples 看样订货30. trade and business visitors 贸易观众31. the general public 普通观众/公众32. UFI =Union of International Fair 国际展览联盟33. criteria 标准34. an international trade fair/exhibition 国际展35. foreign exhibitors 国外参展商36. exhibitors 参展商37. foreign visitors 国外观众38. the manufacturing industry 制造业39. trade fairs/exhibitions of consumer goods 消费品展40. the public and end-consumers 公众和终端客户41. a specialized trade fair/exhibition 专业展42. a general trade fair/exhibition 综合展43. a corporate exhibition 公司展44. virtual fairs 虚拟展45. physical fairs 实物展46. the exhibition ground 展览场地47. the exhibition halls 室内展厅48. independent organizers 独立主办方49. exhibition space 展览场地50. not-for-profit federations or association非盈利联盟或行业协会51. fairground owners 场馆方Exhibition Subject 展会主题Exhibition Concept 展会概念Exhibition Results 展会结果Exhibition Profitability 展会收益率trade associations 贸易行业协会supporting partner 支持方product groups 产品组the frequency of the event 活动频率the target groups目标群the terms and conditions for exhibiting 参展合同条款opening hours, 开放时间set-up and dismantling times,布展与撤展时间terms of payment 付款条件marketing-mix 营销组合The quantitative criteria 数量标准the rented area 展台租赁面积the amount of sold catalogues 会刊销售量The qualitative criteria 质量标准the types of exhibitors; 参展商类型the types of visitors 专业观众类型The Contribution Margin calculation 贡献边际计算法variable costs 可变成本fixed costs 固定成本The Return On Investment ROI 投资回报率the "Turnover Profitability" 营业额利润率the "Capital Turnover" 资本周转率the annual profitability 年利率The "Payback Period" 资本回报期the promotion campaign 行销活动satisfaction survey 满意度调查exhibition directories 展会指南the hall plans 展馆规划the exhibitors′ manual.参展商手册the size, the location of the stand 展台的大小和位子stand construction and transportation companies展台搭建与运输公司prospective customers 潜在客户Stand Design 展台设计the exhibition hall 展厅Product-oriented positioning concept 产品导向的定位概念Solution-oriented positioning concept. 解决方案导向的定位概念Communication & Event-oriented positioning concept. 沟通与活动导向的定位概念Competition-oriented positioning concept.竞争导向的定位概念the passive zone attraction 被动区吸引眼球the active zone acquisition 主动区主动接触客户the intensive zone negotiation 集中区谈判区eye-catcher 引人注目的东西catalogue, brochure, graphic 会刊、手册、图表layout of the stand;展台布局Selection of exhibits; 展品的选择Selection of the exhibition staff; 展台人员的选择the Participation Costs 参展成本stand rental, 展台租赁exhibitor passes 参展证stand lettering 展台字体设计give-away 赠品press folder 媒体资料夹admission ticket vouchers 门票抵用券border tax, 边境税waste disposal 废物处理follow-up 展后跟踪服务Direct mailing 直接邮寄Outdoor advertising 户外广告Multimedia presentation 多媒体展示Product/machine demonstration 产品/机器展示。
市场营销英文术语
市场营销英文术语市场market 市场营销marketing需求demand 商品goods服务service 顾客满意customer satisfaction顾客价值customer value 交易transaction营销者marketer 生产观念production concept产品观念product concept 推销观念selling concept市场营销观念marketing concept社会营销观念social marketing concept顾客 customer 顾客让渡价值customer delivered value 顾客总价值total customer value顾客总成本total customer cost顾客满意customer satisfaction维系顾客keep customer关系营销relationship marketing全面质量管理total quality marketing市场营销环境marketing environment微观环境micro environment宏观环境macro environment市场机会market opportunity愿望竞争者desired competitors属类竞争者generic competitor产品形式竞争者product competitor目标市场target market市场营销组合marketing mix情绪moods 情绪emotion消费者行为customer behavior文化culture 人口统计因素demographies参照群体reference group 角色模型role stereotype知觉perception 认知学习cognitive learning动机motive 个性personality态度attitude 自我概念self-concept生活方式life style组织市场organizational market企业市场business market非营利组织市场non-profit organizational market政府市场government market直接再购straight rebuy 修正再购 modified rebuy新任务采购new task 购买中心buying center倡议者initiators 使用者users 影响者influencers 决定者deciders 购买者buyers 控制者gatekeepers 营销信息marketing information营销信息系统marketing information system MIS市场调研market research描述性调研predictive research解释性调研interpretive research市场需求market demand市场需求潜量market demand potential企业需求量enterprise demand企业需求潜量enterprise demand potential定性预测qualitative forecasting定量预测quantitative forecasting企业战略enterprise strategy企业使命说明书enterprise statement战略经营单位strategy business units，SBU波士顿矩阵Boston matrix通用电器公司方法the General Electric Model,GE市场吸引力market attractiveness业务实力business attractiveness密集型增长战略intensive growth strategies市场渗透market penetration strategy市场开发market development strategy产品开发product development strategy一体化增长战略integrative growth strategies前向一体化forward integration后向一体化backwards integration水平一体化horizontal integration多角化增长战略diversification growth strategies 同心多角化concentric diversification水平多角化horizontal diversification复合多角化conglomeration diversification市场营销战略marketing strategy市场营销组合marketing mix市场营销组织marketing organization职能型组织functional organization地区型组织regional organization产品管理型组织managerial organization of product市场管理型组织managerial organization of market公司与事业部型组织organization of corporation andbusiness unit市场营销管理marketing management市场营销计划marketing planning市场营销方案marketing program市场营销控制marketing controlling市场竞争market competition完全竞争pure competition非完全竞争imprecate competition垄断竞争monopolistic competition市场领导者market leader 市场挑战者market challenger 市场追随者market follower 市场补缺者marketing niche 市场细分market segmentation目标市场target market市场定位market positioning无差异性市场策略undifferentiated marketing tactics 差异性市场策略differentiated marketing tactics集中性市场策略concentrated marketing tactics产品product 服务service核心产品core product 形式产品actual product期望产品expected product 延伸产品augmented product 潜在产品potential product 耐用品durable goods非耐用品nondurable goods 产品线product line产品项目product item 产品组合product mix产品组合长度product mix length产品组合宽度product mix width产品组合深度product mix depth产品组合关联度product mix consistency产品生命周期product life cycle开发期development stage 引进期introduction stage 成熟期maturity stage 衰退期decline stage新产品开发new product development产品概念product concept商业化commercialization 包装package包装策略package strategy品牌brand 品牌命名brand naming品牌决策branding decision统一品牌blanket family brand品牌使用者决策brand-sponsor decision个别品牌individual brand分类品牌separate family brand多品牌multi—brand统一的个别品牌company/individual brand合作品牌co—branding 品牌设计brand designing品牌资产brand equity 品牌延伸brand extension内涵不变式延伸invariable meaning extension内涵渐变式延伸gradual changing meaning extension品牌管理brand management竞争导向定价competition-driven pricing折扣定价discount pricing地区定价region pricing差别定价discrimination pricing撇脂定价skim pricing 渗透定价penetration pricing 满意定价neutral pricing 尾数定价mantissa pricing 整数定价integer pricing 招徕定价fetch—in pricing 声望定价prestige pricing目标收益定价法target—return pricing认知价值定价法perceived-value pricing价值定价法value pricing通行价格定价法going-rate pricing分销渠道distribution channel 中间商intermediate 分销渠道设计distribution channel design实体分配physical distribution渠道冲突channel conflictcha15 促销策略促销promotion 促销策略promotion policies理性诉求rational appeals 情感诉求emotional appeals 道德诉求moral appeals大众传播媒体mass media 气氛atmosphere事件event 量力支出法affordable method销售额百分比法percentage-of-sales method竞争对等法competitive-parity method目标任务法objective-task method广告advertising 人员推销personal selling公共关系public relations 营业推广sales promotion 促销组合promotion mix推动策略push strategy 拉引策略pull strategy广告目标mission 告知性广告information advertising 劝告性广告persuasive advertising提示性广告reminder advertising整合营销传播integrated marketing communication服务service 服务核心产品core product服务附加产品supplement product服务的无形性intangibility of service服务体验属性experience attributes服务的信任度属性credence attributes服务的有形展示physical evidence关系营销relationship marketing体育营销sports marketing网络营销network marketing会展营销exhibition marketing文化营销cultural marketing。
市场营销专业术语中英文对照标准翻译
市场营销专业术语中英文对照标准翻译
在市场营销专业中，有许多术语需要进行中英文对照翻译。
以下是一些常见的术语及其对照翻译：
1. 市场营销 - Marketing
2. 市场细分 - Market segmentation
3. 目标市场 - Target market
4. 市场调研 - Market research
5. 品牌定位 - Brand positioning
6. 市场营销策略 - Marketing strategy
7. 市场份额 - Market share
8. 市场渗透 - Market penetration
9. 市场营销组合 - Marketing mix
10. 产品生命周期 - Product life cycle
11. 市场定位 - Market positioning
12. 目标市场调研 - Target market research
13. 产品定价 - Product pricing
14. 市场推广 - Market promotion
15. 产品包装 - Product packaging
16. 市场营销计划 - Marketing plan
17. 市场趋势 - Market trend
18. 市场营销传播 - Marketing communication
19. 渠道管理 - Channel management
20. 市场份额占有率 - Market share percentage
这只是一小部分常见的市场营销术语，如果您需要翻译其他术语或有其他疑问，请告诉我。
市场营销中的 英语词汇
市场营销中的英语词汇市场营销是一种重要的商业活动，它涉及到推广和销售产品或服务以满足消费者需求的过程。
在市场营销领域，有许多与英语相关的词汇被广泛使用。
以下是一些常见的市场营销英语词汇及其解释：1. Target market（目标市场）- 定义产品或服务的理想消费者群体，并通过针对性的营销活动与之互动。
2. Market segmentation（市场细分）- 将大市场细分为较小的目标市场，并根据消费者的特征、需求和偏好来开展营销活动。
3. Branding（品牌建设）- 创建一个独特的品牌形象，以区分自己的产品或服务于竞争对手，并赢得消费者的忠诚度。
4. Advertising（广告）- 使用各种媒体形式，如电视、广播、报纸、杂志、互联网等，来传播产品或服务的信息以吸引消费者。
5. Promotion（促销）- 通过使用促销活动、折扣优惠、赠品等手段来刺激销售并吸引更多消费者。
6. Market research（市场研究）- 收集和分析与市场相关的数据，以便了解消费者需求、竞争对手以及其他市场趋势。
7. Consumer behavior（消费者行为）- 研究消费者在购买决策过程中的行为模式和动机，以更好地满足其需求。
8. Sales promotion（销售促进）- 通过提供特殊优惠、折扣、赠品等手段来刺激消费者购买产品或服务。
9. Public relations（公共关系）- 维护和促进企业与公众之间的良好关系，以增强品牌形象和公司声誉。
10. Marketing mix（市场营销组合）- 由产品、价格、渠道和促销组成的四个基本要素，用于满足消费者需求并实现营销目标。
这些词汇是市场营销领域中非常重要的概念和工具，掌握它们有助于更好地理解和应用市场营销策略。
同时，积极学习和拓展市场营销英语词汇将有助于与国际市场进行更有效的沟通和合作。
市场营销专业英语单词完整
Marketing Management营销管理New Products Development新产品开发Service Industry Marketing服务业营销Advertising广告Business Negotiation商业谈判International Marketing国际市场营销Sales Channels销售渠道Public Relationship公共关系Consumer Behavior消费者行为Systems of Management Information管理信息系统Marketing Research营销调研accessibility 可进入性accessory equipment markets 附属设备市场account management policies 客户管理策略positioning定位additions to existing product lines 现有产品线的增加administered vertical marketing systems 管理式垂直营销系统market segmentation市场细分sales promotion销售促进advertising feedback 广告反馈advertising frequency 广告频率advertising media 广告媒体advertising reach 广告接受人数advertising message 广告信息advertising source 广告信息来源agent middleman 代理商allowance 折让alteration 退换American Marketing Association 美国营销协会annual marketing plan 年度营销计划assurance 保证attitudes of consumers 消费者态度availability 可获得性/供货能力awareness （产品）知晓度/知名度baby boomers 婴儿潮出生的一代人backward channels for recycling 回收的后向渠道backward integration 后向垂直一体化banner advertisements 横幅标语广告bar codes 条形码barter 实物交易basic physical needs 基本生理需要BCG Grow-Share Matrix 波士顿增长-份额矩阵before tests 事前测试Behavior Scan Information Resources Inc. 行为扫描信息源公司behavioral analysis 行为分析behavioral hierarchies 行为层级benchmarking 基准benefit clusters 利益群体benefits 利益Benz 奔驰billing 帐单birth rate 出生率blanket purchase order 一揽子采购合同blind-paired comparison testing 双盲比较测试blue collars 蓝领bottom line 底线/盈亏一览结算线brand awareness 品牌意识/认知brand extensions 品牌扩展brand loyalty 品牌忠诚度brand mark 品牌标志brand name 品牌名称brand positioning 品牌定位brand recognition 品牌识别brand strategies 品牌战略brand 品牌branding strategy 品牌化战略branding 品牌化brand's equity 品牌的价值break-even analysis 盈亏平衡分析break-even volume 盈亏平衡产量breath of product assortment 产品线的宽度breath or diversity of product lines 产品线的宽度或多样性bribery 贿赂British Airways 英国航空公司brokers 经纪人budgeting 预算bundle 捆绑Bureau of Census 人口统计局business strength rating 商业能力评分business plan 商业计划business position 经营地位business sector 商业部门business services markets 商业服务市场business strategies 经营战略business unit strategy 经营单位战略buyback allowances 回购折让buyback arrangements 产品返销buyers' bargaining power 买方的讨价还价能力buyers 采购者buying behavior 购买行为buying center 采购中心buying inertia 购买惯性buying intention 购买意图buying offices 连锁商店的进货中心buying power index (BPI) 购买力指数buying situation 采购情况/类型buying task 采购任务capital gains 资本收益capital invested in product 产品投入资本Carnival 嘉年华cash cows 现金牛类cash discounts 现金折扣catalogue sales 目录销售categorization of perception 感知分类categorization 分门别类centralization 集中化chameleons/followers 变色龙/跟随者channel alternatives 可选择的营销渠道channel conflicts 渠道冲突channel decisions 渠道决策channel functions 渠道功能channel institutions 渠道组织结构channel management 渠道管理channel objectives 渠道目标channel of distribution 分销渠道channel power 渠道权力channel-control strategies 渠道控制战略channel-design decisions 渠道设计决策channel-management decisions 渠道管理决策channels of communication 传播渠道choice criteria 选择标准closing a sale 结束销售clothing retailers 服装零售商co-branding 联合品牌code of ethics （职业）道德标准coercive power 强制权cognitive dissonance 认识的不协调collection of data 数据收集collection 收款co-marketing alliances 联合营销联盟combination compensation plan 结合式薪酬方案commitment 承诺communication channels 传播渠道communication process 传播过程communication 信息交流/沟通communications media 传播媒体company personnel 公司员工comparative advertisements 比较广告comparison of brands 品牌比较compensation deals 补偿处理compensation plan 酬金方案compensation/rewards 酬金/奖励compensatory 补偿性的competition and industry evolution 竞争和行业演变competition-orientated pricing 竞争导向定价法competitive advantage 竞争优势competitive (supply-side) evolution 竞争（供方）演变competitive factors 竞争因素competitive intelligence 竞争情报/信息competitive parity promotion budgeting 竞争均势促销预算法competitive strategy 竞争战略competitive strength 竞争优势/能力competitor analysis 竞争者分析complaint handling 投诉处理component materials and parts markets组成材料和零部件市场computerized ordering 计算机化的订购conclusive research 确定性研究conditions of demand 需求情况conflict and resolution strategies 冲突和解决战略conformance to specifications 与规格一致conformance 一致性confrontation strategy 对抗战略conjoint measurement 联合测度法conjunctive model 联合模型consumer decision-making 消费者（购买）决策consumer goods channels 消费品分销渠道Consumer Goods Pricing Act, USA 美国消费品定价法案consumer goods 消费品consumer markets 消费品市场consumer needs 消费者需求consumer packaged-goods firms 消费者包装食品公司consumer promotion 消费者促销consumer tests 消费者测试consumer/household market 消费者/家庭市场consumers' perceptions 消费者感知consumption 消费contests 竞赛contingency planning 权变计划contract construction 契约建筑业contract manufacturing 契约制造业contraction/strategic withdrawal strategy 收缩/战略性撤退战略contractual entry modes 契约式进入模式contractual vertical marketing systems 合约式垂直营销系统contribution margin analysis 边际贡献（贡献毛利）分析contribution margin 边际贡献control strategies 控制战略convenience food stores 便利食品商店convenience goods 便利品convenience 服务的便利性Cool Whip 清凉维普co-operative advertising 合作性广告co-ordination and conflict resolution 协调与冲突解决co-production 合作生产core benefit proposition (CBP) 核心利益方案/提议corollary-data method 推定数据法corporate HQ 公司总部corporate scope 公司（经营）范围corporate strategy 公司战略corporate vertical marketing systems 公司式垂直营销系统corporate/institutional advertising 团体/社会公共机构广告corrective action 矫正行动cost analysis 成本分析cost effectiveness 成本有效性cost leadership strategy 成本领先战略cost of capital 资本成本cost of goods sold (COGS) 产品销售成本cost reductions 降低成本产品cost-and-volume relationship 成本-数量关系cost-oriented pricing 成本导向定价法cost-plus/mark-up pricing 成本加成/溢价定价法costs and benefits of marketing functions 营销职能的成本和效益costs of competitors 竞争者成本costs of distribution 分销成本countertrade 对等贸易coupons 优惠券courtesy 礼貌coverage of geographic market 地域性市场的范围coverage of relevant retailers 相关零售商的销售范围credibility 信誉credit terms 信贷条款critical assumptions 关键假设cross-elasticity 交叉弹性customary pricing 习惯性定价法customer analysis 顾客分析customer contact 顾客接触customer demand 顾客需求customer intimacy 顾客亲密度customer loyalty 顾客忠诚度customer need 顾客需要customer organization of sales force 按客户组织销售队伍customer retention 顾客维系/保留customer satisfaction 顾客满意度customer segment pricing 顾客细分市场定价customer service 顾客服务customer-oriented pricing 顾客导向定价法customers' perception 顾客感知customers' preferences 顾客偏好customers' price sensitivity 顾客的价格敏感度customizing 定制data collection 数据收集data confidentiality 数据保密data research 数据研究data sources 数据来源dealers 经销商deceptive advertisements 欺骗性广告deciders 决策者declining markets 衰退市场decoding 解码defect rate 缺陷率defender strategy 防御型战略defensive new-product development strategy 防御性新产品开发战略defensive positioning 防御性定位delivery time 交付时间delivery 配送demand characteristics 需求特征demand curve 需求曲线demand-oriented pricing 需求导向定价法demographic environment 人口统计环境department stores 百货商店dependability 可靠性deregulation 放松管制derived demand 衍生需求descriptive research 描述性研究design decisions 设计决策desired percentage mark-up on retail 预期零售利润率desired percentage return 预期回报率determinant attributes 关键属性determinants 决定因素different responses 差别反应differentiated defender strategy 差异化防御战略differentiated marketing 差异化营销differentiation over time 不同时间的差异differentiation strategy 差异化战略differentiation 差异化diffusion of innovation theory 创新扩散理论dimension 因素dimensions of quality 质量维度direct costing profitability analysis 直接成本盈利性分析direct mail 直接邮寄direct marketing via advertising media 通过广告媒体的直接营销direct marketing 直接营销direct product profitability (DPP) 直接产品盈利性/利润率direct selling 直销discount rate 贴现率discount stores 折扣商店discount 折扣discount/premium price policies 折扣/溢价策略discriminate analysis 差异分析法discriminatory adjustments 歧视价格调整discriminatory pricing adjustments 歧视定价调整disjunctive model 分离模型display space 陈列空间disposable income 可支配收入dissonance-attribution hierarchy 不和谐-归属层次结构distribution channel designs 分销渠道设计distribution channel objectives 分销渠道的目标distribution channel 分销渠道distribution decisions 分销决策distribution policies 分销策略distribution 分销distributor/store (private labels) brands 分销商/私有品牌distributors 分销商diversification 多元化divest 撤退divest 出让divestment or liquidation 收回投资或清算dividend 红利dogs 瘦狗类domestic target marketing strategies 国内目标市场定位的营销战略dropping products 放弃产品dry cleaning 干洗dual/two channel distribution systems 双重分销系统duplication （媒体）重复DuPont 杜邦公司durability 耐用性early VS late adoption 早期采购与后期采购earnings per share 每股收益economic and technological factors 经济技术因素economic power 经济权economies of scale 规模经济education services 教育服务effectiveness 有效性efficiency 效率emergency goods 急需品emotional appeals 情感诉求empathy 移情作用empirical evidence 经验性实例empowerment 授权encoding 编码end use 最终使用endorsement 赞同engineering （产品）工程设计entrepreneurial strategy 企业家战略entry strategies 进入战略environment and packaging disposal 环境与包装处理environment factors 环境因素environmental scanning 环境扫描/分析environmental strategy 环境战略establishment 机构ethical audit （公司）伦理审计ethics of marketing 营销伦理道德ethnic composition 种族构成European Community 欧共体evaluation and reward systems 评估与奖励体系evaluation and selection of supplier 评估和选择供应商evaluation of alternatives 评估替代品/各种选择evaluation of brands 品牌评估event sponsorship 事件赞助event 活动everyday low-price (EDLP) 天天低价evoked set 引发的组合evolution of market 市场演变exchange 交换exclusive dealing 独家销售exclusive distribution 独家分销executive summary 执行摘要exhibition media 展示广告媒体existing market 现有市场exit barriers 退出壁垒expansion path 扩张途径expectation measures （顾客）预期测度expectations of customers 顾客期望expected unit sales 预计产量expected value 期望价值experience curve 经验曲线experimental research 实验性研究expert power 专长权exploratory research 探索性研究export agents 出口代理（商）export jobbers 出口批发商export management company 出口管理公司export merchants 出口贸易商export 出口exporting 出口商品extended use strategy 扩大使用战略extending volume growth 扩大市场份额external data sources 外部数据来源external environment 外部环境extrapolation of past sales trends 过去销售趋势推测法facilitating agencies 辅助/中介机构factor analysis 因素分析法fads 时尚family branding 家族品牌family life cycle 家庭生命周期family structure 家庭结构arm products 农产品fast-moving consumer goods (FMCG) 快速变动的消费品fear appeals 恐惧/顾虑诉求features 特征Federal Department Stores 联邦百货商店Federal Trade Code （FTC）联邦贸易法案FedEx (Federal Express) 联邦快递feedback data 反馈数据field test marketing 实地市场测试financing 融资fisheries 渔业fit and finish 结实度与外观fixed costs 固定成本fixed salary 固定工资flanker strategy 侧翼进攻战略flanker/fighting brand 战斗品牌flanking and encirclement strategies 侧翼进攻与围堵战略flat organizational structure 扁平的组织结构FOB origin pricing FOB产地定价法focus strategy 集中战略followers 追随者Ford 福特公司foreign middlemen 国外中间商forestry 林业formalization 形式/规范化formulate 制定fortress/position-defence strategy 防御堡垒战略Fortune 《财富》杂志forward integration 向前一体化franchise systems 特许系统franchising 特许经营free call numbers 免费电话号码free goods 免费商品freight-absorption pricing 免收运费定价法fringe benefits 小额津贴frontal attack strategy 正面进攻战略full costing profitability analysis 全成本盈利性分析full-service wholesalers 全方位服务的批发商functional competencies and resource allocation 职能能力与资源分配functional efficiency 职能效率functional organization of sales force 按销售职能组织销售队伍functional organizational structure 职能型组织结构functional performance 功能性能functional strategy 职能战略games 比赛gap 差距gatekeepers 信息传递者general behavioral descriptors 一般行为变量General Electric (GE) 通用电气General Foods Corporation 通用食品general merchandise discount chains 大众商a品折扣连锁店General Motors 通用汽车geodemographics 区域人口统计特征geographic adjustments 地理调整geographic distribution 地理分布geographical organization of sales force 按地区组织销售队伍global adjustments 全球调整global elite consumer segment 全球精英消费品市场global expansion 全球扩张global marketing control 全球营销控制global markets 全球市场global niche strategy 全球机会战略global standardization strategy 全球标准化战略global teenage segment 全球青少年市场globalization 全球化global-market expansion 全球市场扩张goals 总目标going-rate/competitive parity pricing 竞争性平价定价法goods producers 产品制造商Goodyear 固特异轮胎government agencies 政府机构government buyers 政府采购者government market 政府市场government regulation 政府管制greenhouse effect 温室效应grey market 灰色市场gross domestic product (GDP) 国内生产总值gross margin 毛利gross national product (GNP) 国民生产总值gross profit 毛利gross rating points (GRPs) 总级别指数group/category product manager 类别产品经理growing markets 成长市场growth rate of market 市场增长率growth stage of product life cycle 产品生命周期的成长阶段growth-extension strategies 增长扩张战略growth-market strategies for market leaders 市场领导者的市场增长战略growth-market strategy 成长性市场战略growth-market targeting strategy 成长性市场定位战略guarantee/warranty 保证/担保guarantees 保证hard technology 硬技术Harvard Business Review 《哈佛商业评论》harvest 收获harvesting pricing 收获定价法harvesting strategy 收获战略health care 医疗保健health maintenance organizations (HMOs) （美国）卫生保健组织heavy buyer 大客户Heileman Brewing CompanyHeinz 亨氏食品helpfulness 有益性Hertz 赫兹（美国汽车租赁巨头）Hewlett-Packard 惠普公司hierarchy of strategy 战略的层次high margin/low-turnover retailers 高利润/低周转率的零售商high market share global strategy 高市场份额全球战略high-contact service system 高接触服务系统high-involvement product 高参与产品high-involvement purchase 高参与购买hight market share 高市场份额战略Holiday Inns 假日旅馆homogeneous market 同质市场household/family life cycle 家庭生命周期household 家庭hybrid technology 混合技术idea generation 创意的产生/生成ideas for new products 新产品创意/构想idea-screening process 创意筛选过程identification of segments 识别细分市场Illinois Tool Works 伊利诺斯工具厂image pricing 形象定价imitative positioning 模仿定位imitative strategy 模仿战略impact evaluation 影响评估impersonal sources 非个人的信息来源implementation and control of marketing programs 营销计划的执行和控制implementation 实施improvements in or revisions of existing products 现有产品的改良或修正impulse buying 冲动购买impulse goods 冲动购买品incentives 激励income 收入increased penetration strategy 增加渗透战略indirect costing profitability analysis 间接成本盈利性分析individual brand 个别品牌individual value 个人价值industrial goods & services 工业产品和服务industrial goods channels 工业品分销渠道industry attractiveness 行业吸引力industry attractiveness-business position matrix 行业吸引力-业务地位矩阵Industry dynamics 产业动态industry evaluation 产业评估industry evolution 产业演变inelastic 缺乏价格弹性influencers 影响者infocommunications industry 信息通信行业infomercials 商业信息广告information age 信息时代information search 信息搜集information technology 信息技术informative 告知性的ingredient 成份in-home personal interview 个人家庭访谈in-house use tests 内部使用测试innovation 创新innovativeness 创新性installation 设施in-store display 店内展示in-store positioning 店内布局in-store promotion 店内促销intangibles 无形integrated marketing communication plan (IMC) 整合营销传播计划integration of perception 感知整合integration 整合Jaquar 美洲豹Jell-O 吉露jobbers 批发商Johnson & Johnson 强生joint ventures 合资jury of executive opinion 行政管理人员群体意见法just noticeable difference (JND) 恰巧注意到的差异just-in-time (JIT) management system 准时制管理体系just-in-time purchasing arrangements 及时采购安排Kao 花王Keiritsu 凯莱通Kellogg 凯洛格公司Kentucky Fried Chicken (KFC) 肯德基key account management 主要客户管理keyaccounts 关键客户key benefits 核心利益key environmental issue identification 确定主要的环境问题key variables 关键变量key/hous e accounts 关键/机构客户Kmart 凯玛特Kodak 柯达Komatsu 小松公司Kraft 卡芙laboratory tests 实验室测试leapfrog strategy 蛙跳战略learning hierarchy 学习层级结构legal services 法律服务legislat ion 立法legitima te power 法定权level of compensation 酬金水平level of technical sophistication 技术的复杂程度Levi Strauss 李维·史特劳斯Levi's 列维斯（全球最大的牛仔服制造商）lexicogr aphic model 词典编纂模型lifestyl e 生活方式limited-service wholesalers 有限服务的批发商line extension 产品线扩展line filling 产品线填充line stretching 产品线延伸list price 订价Lloyd's of London 伦敦劳埃德保险公司localiza iton strategy 本地化战略location pricing 场所定价location 位置lodging 房屋出租logistic al alliances 后勤联盟long-ter m memory 长期记忆lost customer 失去的顾客Louis Vuitton 路易·威登（法国著名时尚品牌）low-cont act service system 低接触服务系统low-cost defender 低成本防御型low-cost position 低成本地位low-invo lvement hierarchy 低参与程度层级结构Lucent Technologies 朗讯科技macro risks 宏观风险macroenv ironment 宏观环境macroseg mentation 宏观细分mail-ord er retailers 邮购零售商maintain ing market share 保持市场份额maintena nce strategy 保持战略manageme nt overhead 管理费mandator y adaptation 强制性适应manufact urer brand 制造商/全国性品牌manufact urers' agents/representatives 生产商的代理商/销售代表manufact urers' export agents (MEA) 制造商出口代理manufact urers' sales offices/branches 生产商的销售办事处/分支机构manufact uring process 制造过程manufact uring 制造业market aggregation strategy 整体市场战略market attractiveness factors 市场吸引力因素market attractiveness 市场吸引力market attractiveness/business position matrix市场吸引力/业务地位矩阵market circumstances 市场环境market demorgraphics 市场人口分布/统计特征market dimension 市场量度market entry strategies 市场进入战略market exclusion 市场排斥market expansion strategy 市场扩张战略market factors 市场因素market followers 市场跟随者market growth rate 市场增长率market hirarchy 市场等级market inclusion 市场纳入market leaders 市场领导者market measurement 市场测量market opportunity analysis 市场机会分析 market oriented 以市场为导向的market position factors 市场地位因素market positioning analysis 市场定位分析market potential measurements 市场潜力测度market research 市场研究market segment 细分市场market segmentation 市场细分market share 市场份额market targeting 目标市场选择market 市场marketab ility 市场开拓能力market-e ntry strategies 市场进入战略marketin g action plan 营销行动计划marketin g audit 营销审计marketin g channel 营销渠道marketin g codes of conduct 营销行为规范marketing communication 营销沟通/传播marketin g concept 营销观念marketin g control 营销控制marketin g decision support systems (MDSS) 营销决策支持系统marketin g environment audit 营销环境审计marketin g flows and functions 营销过程和职能marketin g function area audit 营销功能领域的审计marketin g implications of 对营销的影响marketin g information system 营销信息系统marketin g institutions 营销机构marketin g management 营销管理marketin g message 营销信息marketin g mix 营销组合marketin g policy 营销策略marketin g productivity area audit 营销生产力领域的审计marketin g program components 营销计划内容marketin g program 营销计划/方案marketing relationship 营销关系marketin g research 营销研究marketin g strategy 营销战略market-m anagement organizational structure 市场管理组织结构mark-up price 产品/溢价价格Marlboro 万宝路Marriott Hotel 万豪酒店mass-mar ket penetration strategy 大规模市场渗透战略mass-mar ket strategy 大市场战略matrix organizational structure 矩阵组织结构Matsu*** *a 日本松下电子mature conformists 成熟的随大流者mature markets 成熟市场mature stage of product life cycle 产品生命周期的成熟阶段McDonald 's 麦当劳McDonnel l Douglas 麦道公司MCI电讯公司（前世界通信公司）MDSS (Marketing-Decision Support System) 市场决策支持系统measurability 可测度性measure or index 测量指标measurem ent criteria 计量标准media audiences 媒体受众medical and health services 医疗卫生服务Medico Containment Servicesmemory of consumers 消费者记忆Mercedes -Benz 梅赛德斯-奔驰Mercer Management Consulting 美国美智管理顾问公司merchand ising 推销merchant middlemen 国内贸易中间商merchant wholesalers 商业批发商message structure 信息结构Michael Porter 迈克尔-波特micro risks 微观风险microseg mentatioin 微观细分Miller Tyding ACT, USA 米勒·泰丁法案minging 矿业Minnesot a Mining and Manufacturing Company (3M)明尼苏达矿业和制造公司Minolta 美能达miscellaneous sources 多方面来源mission 宗旨missiona ry selling 推销式销售Mitsubis hi Heavy Industries 三菱重工modified rebuy 调整再购monosegm ent positioning 单一细分市场定位Monsanto 孟山都农业生物技术公司moral appeals 伦理/道德诉求morals 道德Motorola 摩托罗拉multicha nnel distribution 多渠道分销multidim ensional scaling 多维等级法multilev el selling 多级销售multinat ional coporations (MNCs) 跨国公司multiple test markets 多测试市场multiple -brand strategy 多品牌战略multiple-factor index 多因素指数法multiseg ment positioning 多重细分市场定位mutual trust 相互信任Nabisco Biscuit 纳贝斯克饼干公司national account management 全国性客户管理national market 国内市场National Semiconductor 美国国家半导体公司natural products 天然产品NEC 日本电子net sales 净销售额network computer (NC) 网络计算机new business selling 新业务销售new buy 购入新产品new entrants 新进入者new markets 新市场new materials 新材料New Prod screening model 新普罗德筛选模型new product lines 新产品线new products 新产品new-prod uct development 新产品开发new-prod uct ideas 新产品创意Newsweek 《新闻周刊》new-task buying 全新采购new-to-t he-world products 世界性新产品niche penetration strategy 壁龛/机会市场渗透战略niche-ma rket strategy 壁龛市场战略Nike 耐克Nissan尼桑no-brand brand name 无品牌的品牌名称no-frill s product 无虚饰产品noise in communication system 传播系统中的噪音non-fina ncial rewards 非物质性奖励措施non-prob ability sampling 非概率抽样non-prof it organization 非盈利组织non-stor e retailing 无店铺零售业number of stockouts 迟滞数目object-and-task method of promotion budgeting 目标-任务促销预算法objectiv es and strategy area audit 目标与战略领域的审计objectiv es 具体目标observat ion 观察法occupanc y costs 房屋占用成本occupati on/position 职业/职位odd pricing 奇/余数定价法OEM (original equipment manufacturer) 原始设备制造商oeverall quality 总体质量off-invo ice discounts 发票之外的折扣offsets 抵消交易Omega 欧米加on-air testing 广播测试OPEC (Organization of Petroleum Exporting Countries)欧佩克（石油输出国组织）opening relationships 建立关系operatin g supplies 生产供应品operatio nal excellence 运作管理水平opinion leaders 意见领导者opportun ity cost 机会成本order cycle time 订货周期order processing 订单处理organisa tional level 组织层次organiza itonal requirement planning 组织需求计划organiza tion area audit 组织领域的审计organiza tion buying center 组织采购中心organiza tional customer 组织顾客organiza tional direct selling 组织直销organiza tional markets 组织市场organiza tional purchasing 组织采购organzat ional structure 组织结构outdoor enthusiasts 户外运动爱好者out-of-h ome media 户外广告媒体overall cost leadership 全面成本领先overhead s 日常开支overseas direct investment 海外直接投资ownershi p of new product 新产品所有权parties involved 交换中的各方payment terms 支付条款pay-off control 支出控制penetrat ion pricing 渗透定价Pepsi-Co la 百事可乐perceive d customer value 顾客感知价值perceived quality 感知到的质量perceive d value 感知到的价值percenta ge of sales promotion budgeting method销售额百分比促销预算法percepti ons of consumers 消费者感知/理解perceptu al (product) pisitioning 感知（产品）定位perceptu al map 感知图perceptu al organization 感知组织perceptu al vigilance 感性的警惕performa nce dimension 业绩标准performa nce evaluation 业绩评估performa nce measures 表现/业绩测度performa nce objective 绩效目标performance standards 绩效标准performa nce 功能perishab ility 非持久性personal selling 人员推销personal sources 个人的信息来源personne l development 人力资源开发persuasi ve 说服性的pharmace uticals industry 医药行业physical (product) positioning 物理（产品）定位physical descriptors 物理变量physical distribution 实物分销Pillsbur y 皮尔斯博瑞pioneers 先入者Pizza Hut 必胜客place utility 地点效用planning and control system area audit 计划与控制系统领域的审计point of sale information 销售点信息portfolio models for resource allocation 资源配置的资产组合模式position intensity 地位集中程度position ing 定位possessi on utility 拥有效用post-pur chase dissonance 购买后的不协调post-pur chase evaluation 购买后评估post-pur chase/after-sale service 售后服务potentia l advantages 潜在优势potentia l customer 潜在顾客potentia l market 潜在市场potentia l target market 潜在目标市场power in distribution 分销权力power of buyers 购买者能力power of suppliers 供应商能力predator y pricing 掠夺性定价法pre-empt ing scarce resources 先占稀缺资源preferen tial treatment 特惠待遇premiums 额外奖励present competitors 现有的竞争者presenti ng sales message 提供销售信息price elasticity of demand 需求的价格弹性price fixing 价格设定price leaders 价格领导者price lining 价格排列定价法price promotion 价格促销price quotation 报价price sensitivity 价格敏感度price structure 价格结构price 价格price/ea rnings ration 价格/收益比price-of f promotions 降价促销price-se tting process 定价过程pricing adjustments 定价调整pricing policies 价格策略pricing 定价primary demand 基本需求primary sources 第一类/主要数据print media 印刷媒体private/ for-profit organization 私营/盈利性组织PRIZM (Potential Rating Index for Zip Markets)按邮政区划为基础的潜力等级指数proactiv e new-product development strategy 进取型新产品开发战略probability sampling 概率抽样problem formulation 界定问题problem identificatioin 确定问题process management 过程管理Procter & Gamble (P&G) 宝洁公司product line 产品线product availability 产品的可获得性product category 产品类别product class 产品类别product decisions 产品决策product design 产品设计product development 产品开发productdimension or attributes 产品维度/属性product evolution 产品演变product features 产品特征product intent share 产品倾向份额product leadership 产品领导能力product life cycle (PLC) 产品生命周期product life cycle curve 产品生命周期曲线product line 产品线product manager audit 产品经理审计product offering 供应品product organizaiton of salesforce 按产品组织销售队伍product policies 产品策略product positioning 产品定位product quality 产品质量product scope 产品范围product space 产品位置product specifications 产品规格product systems 产品体系product type 产品类型product usage 产品用途product(ion)-oriented organization 产品/生产导向型组织producti on 生产product-line pricing adjustments 产品线定价调整product-management organizational structure 产品管理组织结构product-market entry control 产品－市场进入控制product-related behavioral descriptors 与产品相关的行为变量product' s market characteristics 产品的市场特征product-use testing 产品使用测试pro-envi ronment 环保profit impact of market strategy (PIMS) 市场战略的利润影响profitab ility analysis 盈利性分析profitab ility 盈利性/盈利能力profitab le survivor strategy 有利可图的生存者战略project-company resource compatibility 项目与公司资源的协调性projecte d profit-and-loss statement 预计损益表projecti ve tests 投影测试Promotion decisions 促销决策promotio n mix 促销组合promotion policies 促销策略promotio n 促销promotio nal allowance 促销折让promotio nal effort 促销努力promotio nal pricing 促销定价promptne ss 及时性propecto r strategy 探索型战略prospect ing for customers 寻找顾客psychogr aphics 心理统计特征psycholo gical cost 心理成本psycholo gical pricing 心理定价法public organization 公共组织public relations 公共关系public utilities 公共设施publicit y 公共宣传pull strategy for control of distribution channels分销渠道控制的拉式战略pupil dilation 瞳孔扩张purchase predisposition 购买倾向purchasi ng agent 采购代理purchasi ng contract 采购合同purchasi ng manager/agent 采购经理／代理purchasi ng power perity (PPP) 购买力平价指数push money/spiffs 佣金push stragtegy for control of distribution channels 分销渠道控制的推式战略qualifyi ng prospects 审查潜在顾客资格quality dimensions 质量维度quality 质量quantity discount 数量折扣question marks 问题类questioning 询问法quotas 定额raw materials 原材料。
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35 Marketing - Trade Shows 行销－商展
booth
n. 摊位
How can we make our exhibit booth stand out from the rest?
我们该怎么做才能使我们的展览摊位比其它的还突出呢？
bottom line
结余；结算
So what's the bottom line? Did we cover our costs?
那我们的结余如何？够支付我们的成本吗？
bundle
n. 搭售商品
The bundle includes the video game console and four popular games. 这个搭售商品包括游戏主机和四款热门的游戏。
convention
n.（专业）展览会
I wanted to let you know that next year's convention has already been scheduled.
我要通知你明年的展览会日期已经排定了。
demonstration
n. 展示
Our demonstration will show you how these products work.
我们的产品展示将告诉您如何使用这些产品。
entrance
n. 入口
The booth is close to the main entrance.
这个摊位靠近主要出入口。
go with
选择；决定采用
We'll go with booth C322.
我们就选摊位C322。
high traffic
adj. 高流量的
We still have several prime spots in high traffic areas.
我们还有几个人潮流量大的好地点。
marketing material
营销材料;宣传品
We'll need some people to walk around the expo handing out marketing material.
我们需要有人在会场派发宣传品。
sign
n. 标志
Which sign best displays our company's name and logo?
哪一个标志最能展现我们公司的名称和商标？
trade show
商展
Which trade show would be most beneficial for us to attend?
参加哪一个商展对我们最有利？
turnout
n. 出席者；参观人数
We expect a record turnout this year.
我们预期今年参观人数会创新高。
visible
adj. 显眼的
We want a booth as visible as possible.
我们要找个尽可能显眼的摊位。