高级综合商务英语2 Unit3
Unit3 PropertyBoom 高级综合商务英语答案
Unit 3 Property Boom
Text A
I. Reading Comprehension
1.Determine whether the following statements are true or false. Write a T for
true, an F for false, and an NG for not given.
1) F 2) T 3) F 4) F 5) NG 6) F 7) T 8) F 9) T 10) T
2.Essay Questions
1)We can see from the index that for the first 100 years or so, prices go up and down
but gain very little overall. However, starting in the late 1990s, house prices began to soar unprecedentedly. Then after hitting the summit in the middle of the first decade of the new century, it started to plummet.
2)Because property loans are relatively light on capital and backed by real assets. In
retail banking mortgages are thought to anchor long-term relationships with customers. And lending on commercial property is big enough for sales teams to meet their targets.
商务英语unit3课文译文及练习答案
第三章市场营销
学习目标:
1、了解市场营销的定义
2、了解市场营销的组合策略
3、掌握市场细分和市场定位的方法
课文一
市场营销概述
大约十年以前,如果你问IBM的高层管理人员他们是做什么的,他们可能会回答:“我们销售电脑的硬件和软件。”由于缺乏市场远见,以产品为中心的IBM 公司没有注重客户的需求。因此,当客户需求改变的时候,IBM却没有进行相应的调整,公司的业绩也大幅度下滑。到90年代初期,大企业的市场份额和蓝筹股价急剧下跌。在这段经济低靡的时期,IBM进行了一场具有重大意义的改革:所有的高层管理人员在与重要客户面谈之后,将客户的问题和要求上报给公司。其实,在计算机市场,客户不但要从公司购买电脑的硬件和软件,更重要的是他们需要购买到能解决大量信息技术问题的方案。现在,如果你要IBM的管理人员给他们的业务下个定义,他们会告诉你:“我们为客户的任何问题提供解决方案。”大公司营销策略的转变取得了巨大的成功。那么,什么是市场营销呢?
市场营销的定义
美国市场营销协会将市场营销的定义为:计划和执行观念,商品和服务的构思,定价、促销和分销以便产生满足个人、组织和社会目标的交易的过程。
IBM的营销经理们如果想要取得好的销售成绩,他们必须要明白客户的需要就是他们的目标。如果不遵循这一原则,他们生产出来的产品将一无是处,也无人问津。“找到客户的需求并且尽力满足”就是市场营销的主旨,换句话说,就是要“找到一个市场,并为其服务。”
市场营销组合策略
一旦确定了客户的需求,营销人员就应该尽力满足这些要求,有四点需要注意,第一,要求生产出合适的产品,这是物质基础。要使产品能尽量接近客户的要求,企业就要通过改变现有产品类型、改进产品的特点和包装或用另一种方法来描述这个产品等方式生产出“量体裁衣”型的产品。第二点是关于交付货物的整个体系:生产者必须及时将货物运至消费者可以购买到的地方。第三点就是消费者可以通过广告被告知这个商品的用途,营销人员应该与客户沟通,并说服他们购买。第四就是这个商品应该有一个合理的定价,既可以让消费者买得起,又能赢得市场竞争。
新世纪商务英语综合教程2 Unit3
Warm-up
Background
Detailed Reading
TEXT I
The justification for a university is that it preserves the connection between knowledge and the zest of life, by uniting the young and the old in the imaginative consideration of learning. The university imparts information, but it imparts it imaginatively. At least, this is the function which it should perform for society. A university which fails in this respect has no reason for existence. This atmosphere of excitement, arising from imaginative consideration, transforms knowledge. A fact is no longer a bare fact: it is invested with all its possibilities. It is no longer a burden on the memory: it is energizing as the poet of our dreams, and as the architect of our purposes.
unit 3翻译商务英语2
Unit 3 Translation
1)Translate the following sentences into Chinese.
(1)At the core of leadership is the ability to energize the people in a company.
Jack Welch commented, “You may be a great manager, but unless you can energize other people, you are of no va lue to General Electric as a leader.”
领导能力的核心在于是否能够激发公司人员的活力。杰克·威尔奇说:“即便你是一个伟大的管理者,如果你不能激发其他人员的活力的话,作为一个领导你对通用电气也是毫无价值的。”
(2)The differences in leadership styles most markedly reflect the stage of
development of the economies and companies of Asia. As Asian companies seek access to world capital markets, they will move toward professional managers who will employ leadership styles more akin to those now used in the United States.
unit 3 商务英语3
Verbal facility Honesty Initiative Aggressive Self-confident Ambitious Originality Sociability Adaptability
Leadership theories
Theories
of traits: Believe that leadership depends on personal qualities (traits), e.g. a leader is naturally extrovert, charming, single minded. Are such characteristics inherently gender biased? Do such characteristics produce good leaders? Is leadership more than just bringing about change? Does this imply that leaders are born not
Types of Leadership Style
Autocratic:
wk.baidu.com
leader tells employees Democratic: leader discusses with employees and involves them in decisions
世纪商务英语综合教程专业篇II Unit3
Unit 3
Company Development
CONTENTS
Lead-in Text A
Text B
Translation Skills Knowledge Links
Real Life Practice
Practical Writing Time for Fun
Unit 3
Company Development
Unit 3
Company Development
Text A
1. Reading Read the passage about the marketing concept and answer the following questions.
1. Which industry has been changed radically?
2. When did Alibaba introduce its own smart phone operating system?
A. In 2001.
B. In 2009.
C. In 2010.
D. In 2011.
3. What did Alibaba step up investing in? A. Internet business. C. Cloud computing. B. Smart phone. D. TV software.
商务英语视听说教程2答案 姜荷梅unit3
商务英语视听说教程2答案姜荷梅unit3
1. () [单选题] *
A. 1,200 pounds
B. 1,500 pounds(正确答案)
C. 2,500 pounds
2. () [单选题] *
A. July
B. September
C. October(正确答案)
3. 见试卷图() [单选题] *
A.
B.
C.(正确答案)
4. () [单选题] *
A. He has left mistakes in it.
B. He has finished it very late.
C. He has circulated it too soon.(正确答案)
5. () [单选题] *
A. Project Manager(正确答案)
B. General Manager
C. Account Manager
6. () [单选题] *
A. Increase online bookings
B. Cut ticket prices
C. Reduce spending on food(正确答案)
7. () [单选题] *
A. microphone
B. video player
C. flip chart(正确答案)
8. 见图() [单选题] *
A.(正确答案)
B.
C.
Part Two
9. [填空题]
_________________________________(答案:GILLMANN) 10. [填空题]
_________________________________(答案:DT19055) 11. [填空题]
新世纪商务英语综合教程第二册课后答案unit3
商务英语综合教程2 unit3 答案
Part Five
Language Focus
○1.
○2.
1. poses
2. reconcile
3. invested with
4. committed (himself) to
5. accustomed to
6.arose (partly) from
7. engaged (herself) in
8. articulate
9. grappled with 10. in terms of 11. elicit 12. applied to 13. range 14. derived from 15. drew (heavily) on 16. assess 17. divorced from 18. consists in 19. no matter what 20. is (not) consistent with
○3
○4
1. broken
2. trembling
3. crying
4. burning
5.smiling
6. frightened
7. approving
8. approved
9. cleaning 10. parked
Comprehensive Practice
○1Fill in each of the following blanks with an appropriate word.
1. how
2. that
3. where
4. encountered
5. on
6. it
7. choose
8. on
9. engaged 10.degree 11.with 12. school 13. with 14. finance 15. men 16.even 17.the
商务英语Unit 3答案
Reading I
Brain storm
List seven Types of company
1. Sole Proprietorship
A type of company in which all profits and liabilities flow through to an individual.
2. Partnership
A type of company in which all profits and liabilities are shared by more than one person.
3. DBA - (Doing Business As)
When a business conducts its activities using a name other than that of its principal owners.
4. Privately-owned Corporation
A company whose stock is held by a limited number of individuals and cannot be bought or sold through a stock exchange.
5. Publicly-owned Corporation
A company whose stock is listed on a stock exchange and is usually owned by a large number of individual shareholders.
商务英语Unit3参考答案
Unit 3 Travel
Part I Business V ocabulary
Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.
1 As someone who has _______B________ Emirates in the past year, you will have experienced our outstanding service to the Middle East.
A taken
B flown
C by
D via
2 But were you aware that Emirates also flies to an extensive network of major _____A__________ all around the world?
A destinations
B places
unit-3-商务英语综合教程2
unit-3-商务英语综合教程2
Unit 3: Business English Integrated Course 2
1. Vocabulary
1.1. Definitions
1.1.1. Management: The process of planning, organizing, controlling, and directing resources to achieve specific goals.
1.1.
2. Entrepreneur: A person who starts and runs a business, taking on financial risks in the hope of making a profit.
1.1.3. Business plan: A written document that describes a business, its objectives, strategies, market, and financial forecasts.
1.1.4. Marketing: The process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services.
1.1.5. Market research: The process of gathering and analyzing information about a market, including its size, growth potential, competition, and customer preferences.
商务英语课程课件Unit 3 Business Calls
Have you covered the essential points?
Is the information you’re giving correct? Is it the kind of call you would like to receive yourself?
In this part you will listen to a passage about telephone manners and a telephone conversation. Try to finish the exercises while listening.
WAYS OF FINISHING TELEPHONE CONVERSATIONS
Bye. Goodbye. OK, bye. I’ll get back to you later on. See you on Thursday, then… OK, thank you for calling. I’ll make sure you get a new
hand with departments, names , extension numbers and specific job titles.
- Always CONFIRM that you have (or have not) understood each point
Unit3高教社新编商务英语综合教程第二版
______________
高 等 教 育 出 版 社 高等教育电子音像出版社
Unit 3 Career Development
6. The first step in career planning is to ______. a. see how much you can earn b. look at who you are and what your career is all about √ c. consider whether you are experienced enough d. All of the above. 7. Having _____yourself will help you make better decisions when challenges and opportunities occur. a. much confidence in c. a good consideration of
高 等 教 育 出 版 社 高等教育电子音像出版社
Unit 3 Career Development
— Phrases: I. be conscious of, long for, regard... as, after all, in significant measure, at work, tend to, on the whole, adjust to, work off; II. devote... to, lead to, not so... as... , melting pot — Useful Structures: This is not to say... whether it be... think of... as... Given... , main clause — Vocabulary & Grammar: Describing One’s Appearance 3. Communicative Skills(交际技能) — Expressions: Expressing and Responding to “Thanks” — Reading: Business Cards
《高级商务英语阅读2》参考答案
高级商务英语系列教材
总主编:叶兴国王光林
高级商务英语阅读2
主编:叶兴国
(参考答案)
外语教学与研究出版社
Unit 1 Global Trade
Text A
Comprehension
I. Choose the best answer to each of the following questions with the information you get from the text.
1. C
2. D
3. C
4.D
5. A
Usage & Translation
I. Fill in the blanks with words or phrases in the box. Change the form when necessary.
1. subsidies
2.impose
3. at the expense of
4. specialize
5. endorse
6. diminish
II. Translate the following sentences into Chinese.
1. 世界银行行长罗伯特·佐利克说:“领导者绝不可受贸易保护主义的诱惑。
经济上的孤立主义将会导致“大萧条”时期的恶性循环事件重演,使本就不景气的经济越发岌岌可危。
2. 相反,那些贸易导致的失利者,如由于汽车进口而失业的汽车工人,他们
的人数相比消费者要少得多,却很容易被召集形成具有明确诉求的政治群体。
3. 仅仅凭借其存在,贸易就使国际合作不再是一个抽象的概念。贸易具有提
高生活水平的潜能,这种潜能在亚洲的河岸已经完全变成了现实。贸易使我们的世界更安全更美好。
商务英语Unit 3 At the meeting
4
3.1.3 Discuss the following questions in pairs or small groups.
1) Why do we have to have meetings? 2) Which factors above do you think are the most important?
8. Allocate a specific amount of time for each issue. Move through issues, allowing for discussion but discouraging digression or repetition. Use a timer to help monitor the time.
3. Set definite starting and stopping times. 4. Prepare an agenda. Explain the goal of the meeting; if there are many
goals, decide which ones command priority, and make this clear. 5. Circulate the agenda in advance to allow attendees to prepare. 6. Assemble visual aids such as charts, handouts or slides.
新视野商务英语综合教程unit3 PPT
大家有疑问的,可以询问和交流
可以互相讨论下,但要小声点
Task 2 Mass production and craft production are two production methods. List some products which are produced by the two methods.
• mass production: Nike coat, Nokia cell phone, Adidas shoes, Sharp TV, Midea electronic fan, etc.
• craft production: paper cutting, bags, shoes or clothes with embroidery made by ethnic groups, pottery, painting, calligraphy, etc.
Unit3 Manufacturing
Moreover, automation of the assembly line reduces the cost of labor and improves efficiency so larger quantities of the product can be manufactured at a lower cost and in a shorter time than handcrafted products. The probability of human error is also reduced because many tasks are carried out by machinery or with molds.
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Unit 3
1. CPI:(consumer price index)
居民消费价格指数
2. PPI:(producer price index )生产价格指数
3. Business cycle经济周期
4. Fiscal policy 财政政策:
5. equity capital主权资本,股本权益
6. Game theory 博弈论
7. break even price保本价格
8. Producer surplus生产者剩余
9. inward-looking: closed; isolated
10. miraculous: incredible; marvelous; amazing 11. at the outset of: at the beginning of
12. self-sufficient: self-sufficing; self-sustaining
13. unleash: release; loose
14. exploit: advantage; explore
15. tap: exploit
16. defy: challenge
17. pervasive: permeating
18. contraction: cut; reduction; recession
19. eradicate: eliminate; wipe out
20. inclusive:comprehensive; all-over
1. After the industrial revolution, experience-based innovation was increasingly replaced by field experimentation and, later, by science-based experiments conducted in scientific laboratories (substitute)
Paraphrase: After the industrial revolution, field experimentation and, later on, science-based experiments which were conducted in science labs have substituted the traditional experience-based innovation.
2. So if a developing country knows how to tap the advantage of backwardness in technology, industry, and social and economic institutions, it can grow at an annual rate several times that of high-income countries for decades before closing its income gap with those countries.(exploit; catch up with) Paraphrase: Therefore, if a developing country knows how to exploit its advantage of backwardness in technology, industry, and social and economic institutions by borrowing advanced technology from outside, its annual growth rate will be several times greater than that of rich countries for many decades and thus it might catch up with those countries.
3. Stagnation and frequent social and economic crises began to beset most developing countries by the 1970s and 1980s.(be faced with)
Paraphrase: By the 1970s and 1980s, most developing countries were faced with economic depression and frequent social and economic crises.
4. A well-functioning market is the prerequisite of developing a country’s industries according to the
comparative advantages the country has over other countries. (be the prerequisite)
Paraphrase: A well-functioning market is the prerequisite of developing a country’s industries according to the comparative advantages the country has over other countries.
5. The spectacular growth over the past three decades far exceeded the expectations of anyone at the outset of the transition, including Deng Xiaoping, the architect of China’s reform and opening-up strategy.
Paraphrase: China’s miraculous economic growth over the past thirty years was beyond many people’s expectations set at the beginning of its economic transformation. And Deng Xiaoping, who set the blueprint for China’s reform and opening-up policy, was no exception.
1. The acceleration of growth was accompanied by a move of labor from agriculture to manufacturing and services. (Line 5, Para. 5)
Paraphrase: Accompanying the quick growth of economy is the transfer of laborers from the primary industry to the secondary and tertiary industries.
2. China’s exploitation of the advantage of backwardness has allowed the country to emerge as the world’s workshop and to achieve extraordinary economic growth by reducing the costs of innovation, industrial upgrading, and social and economic transformation.(Line 14, Para.8) Paraphrase: By taking full advantage of its backwardness, China has become the world’s manufacturing center and has achieved amazing economic growth through the cost reduction in innovation, industrial reengineering as well as social and economic transformation.
3.The development of modern advanced industries was perceived as the only way to achieve rapid economic takeoff, avoid dependence on the Western industrial powers, and eliminate poverty. (Line 9, Para. 9)
Paraphrase: Developing modern advanced industries was regarded as the only means for those transition economies to boost their economic growth, to be independent from Western industrial nations and to eradicate poverty.
4.During the transition process China adopted a pragmatic, gradual, dual-track approach. (Line 1, Para.12)
Paraphrase: During its transition from command economy to market economy, China has adopted a practical, double-way method.