Marketing English T or F

Marketing English T or F

1、In marketing sense , Dalian may be considered a product .

( T )

2、Selling and advertising are all about marketing . ( F )

3、The marketing process focuses on attracting new customers .

( F )

4、Companies should do whatever they can to satisfy a customer .

( F )

5、Lifestyle is an example of a demographic segmentation

variable . ( F )

6、It is cheaper to attract a new customer than retain an old one .

( F )

7、In evaluating different market segments , a firm must look at

two dimensions : segment attractiveness and company fit . ( T ) 8、Advertising can only reach us through the mass media-that is ,

billboards , newspapers , magazines , radio , and television . ( F ) 9、Packing decisions focus on how to protect the product from

damage during the shipping and handing of the product . ( T ) 10、In marketing sense , Tianjin may be considered a product .

( T )

11、A short definition of marketing in “meeting needs profitably . ”( T )

12、Exchange is synonymous with transaction . ( F )

13、Companies should do whatever they can satisfy a customer . ( F )

14、The marketing process puts the target customer(s) in the center of all marketing activities . ( T )

17、Most consumer products are sold through distribution channels similar to the other two alternatives : the retailer channel and the wholesaler channel . ( T )

18、Marketing activities such as product development , research , communication . Distribution ,pricing , and service are core marketing activities . ( T )

19、A product’s position is the way the product is defined by the retailers who sell it to target markets . It is how it is defined on important attributes—the place the product occupies in the retailer’s minds relative to mpeting（这个单词被遮了）products . ( F )