Friday afternoon IKEA store is not conducive to study the layout of stores

Friday afternoon IKEA store is not conducive to study the layout of stores, to Dhaka son door, has always been a combination of blue and yellow big box appeared in front of the hall a total of 2 floors, if the plant is empty, probably one can look to-edge. But it is really down, even with more than two hours stroll along the route proposed by IKEA. Ikea furnishings is very unique, especially the second floor of the presentation layer, the signs guide curved around, passing living rooms, kitchen layout area, bedrooms are ...... feeling big and had to feeling, a good booth layout, good marketing, people unknowingly into one, guide consumption.
2 training process
Directly on the second floor, into IKEA, at the door to take on the paper, pen as well as feet, the beginning of my trip to IKEA.
Into IKEA first impression is clean, the feeling is different, although before also listen to a lot of students Been to IKEA furnishings Hall said IKEA is a whole set of like home, I always disdain Gu, selling furniture to sell the feeling of home, how can that be? Wait until the ground I can say really feel at home.
Along the route to appreciate slowly walking slowly, unconsciously forget to see the road map, then look closely along the established route to go, has long been out of sight within the scope of the so-called shortcut in those beautiful furniture in front of , this is the IKEA showroom layout subtleties of it.
IKEA relaxed atmosphere moment surrounded me, to open the drawer, open the door, walk on the carpet, sit on the sofa, even lying in bed to experience the comfort of the mattress, do not have to worry about service personnel to ask, even saw several people lying on the couch to sleep on the sofa exhibition.
Read the second floor of the exhibition, I went to IKEA restaurant, although it is not time to eat, or could not help the temptation of food into it, feeling under Swedish, sat in the bright restaurant, looking at all kinds of people around, enjoying delicious food, IKEA Let me also feel the Petty Bourgeoisie elegant and comfortable.
A restaurant I went to the first floor, downstairs are basically small things, the price is not very high. Read the novel all the way to the delivery area, arrived in the delivery area a little dizzy, originally thought to be able to see at least upstairs to see the samples and the like, but basically the various components in their packing boxes. Feel like into the warehouse of the customs terminal, made almost see the forklift. Around the delivery area came to the cashier, after checking out, and see a bunch of delicious, unfortunately I have enjoyed the restaurant's cuisine, is looking forward to the next trip to IKEA!
3 training experience
After the feelings on the ground, analyzed and summarized, found several
characteristics of the IKEA internal exhibition hall layout:
3.1 Directions sophisticated design should be the first line of route is circular, that is not a fork in the road and cross route, along this route slowly appreciate both sides of the landscape is basically not miss anything, so go to Floor The following also have to finish the whole upstairs, additional shopping.
3.2 showroom display showroom display area to show a unique form of marketing experience IKEA products. The traditional furniture retail business is segregated, separate buy their own home with a combination of IKEA created a precedent in the Chinese home showroom, the best product to maximize their customer to buy the best display of results . Admittedly, the model asked increase IKEA operating costs, but to stimulate consumers to buy, this unique way of selling to IKEA distinctive style.
The display area in accordance with the living room, dining room, studio, bedroom, kitchen, children's products, and restaurant order, this order is developed starting from the customer habits. In IKEA display area, a separated display unit, shows how different functional areas with unique effects of different furniture. (Note: The specific road map see Appendix 3-1, 3-2, 3-3)
3.3 experience, independent design at IKEA, every consumer can experience on a bed, sofa and other items in person, whether or not the intention to buy. Remember a sofa reads: "I am the memory foam, to lie down and give it a try!" IKEA consumers in the specific decision to purchase household products in their homes within the different parts of the existing product creative combined to form their favorite products, get rid of the past, consumers have to passively accept the original design of the detention.
3.4 transport links IKEA creating a precedent flat packed, all our products are standard components, the overall consumer packaging, transportation more convenient, IKEA does not bear the transportation costs, all transportation costs and transport by consumers solely responsible for the This difference is Ikea’s transport links.
3.5 self-service sales IKEA advocated the concept of "we do something, you do something for you, IKEA Province", so the use of self-service sales methods for customers to choose their own products, their delivery and their own transport. Fancy goods on the label can find the information you want, including color, material, size, price, delivery area location to help customers buy goods. Allow buyers to participate in the choice of the home, assembly, experience hands-on fun, play their own imagination, "home" is worth paying more, more humane, more warmth.
3.6 of the details of the place touched IKEA is also very particular about the details of operations: at the entrance of the IKEA store, provided to the customer catalogs, ruler, pencil and a note, to help customers make a choice in the case of sales staff. If you do
not know how the selection of carpet, IKEA will use the form of comics tell you what to pick their carpet.
In addition to household items, IKEA to provide customers with some of the personalized service, such as IKEA Restaurant, IKEA's philosophy is to let customers hungry shopping. And IKEA children's playground set at the entrance, customers can send their children storage that will have someone to look after. In addition, in the IKEA restaurant, I also found a children's special chair.
The cashier area did not find the other mall is so crowded, I do not know the reason not to holiday time is not, it touches paid in cash and card access distinguish.
4 Summary
The trip to IKEA brings not only visual enjoyment is something to think about, for internal exhibition layout, mall culture. Feel the school can not experience something. In the overall economic and cultural development, the design concept of the exhibition space of the furniture stores to a large extent the changes are very different with the concept of the past, this concept changes will affect the furniture store space in the current social conditions in the development of new design trends.
In the minds of the Chinese people, the weight of the home is heavy. IKEA to provide customers with easy, comfortable, casual shopping environment and atmosphere I think it was IKEA be welcome in the Chinese market is an important factor. For some home stores, I kea’s internal exhibition hall layout is undoubtedly a good learning model can learn.
IKEA to do at home, at the same time also a philosophy of life and culture. IKEA everywhere can enjoy the personalized service, from home life • "Ikea to enter the Chinese market advocated by the concept of home. IKEA is not only a shopping mall, it is a leisure travel destination.
The training made me realize things never felt before. The training made me realize the actual case out of the classroom touch would bring me a lot of different feelings. I believe, with this beginning, later in life I would use something different perspective to look at things.
IKEA interior design almost do not paint the ceiling and walls, but a large area of the building directly exposed beams, columns, board structure, highlighting the beauty of the structure of the building itself and industrial, and be in the architectural form and Interior Design show off, advocating the mechanical beauty ", flat slab, grid and other structural elements as well as duct, cable and other equipment and piping, emphasizing technology and contemporary indoor exposure.
As a large-scale shopping malls (shopping mall), to achieve a reasonable guide customers to the shopping and rest. Therefore, in addition to the architectural design
to achieve a clear and smooth flow line, the setting of the indoor boot licenses also very important. IKEA signs to the placement of reasonable signs to do graphic design is also in place. Signs to substantial commodity posters filled with a sense of design has virtually decorated not been painted-faced concrete wall.
Tint: IKEA main colors of the Swedish flag colors - lemon yellow and sky blue, the hue on the IKEA building facades can be well reflected, on interior design, IKEA just on billboards, signs to posters, and staff uniforms to introduce the concept of the main colors. A little bit of yellow and blue dotted school indoor high-tech, do have some charm!
Layout: As a home store exhibition nature, the flow line of the plane is no doubt important, architectural design gives perfect flow line of the IKEA store. Ground arrow directions is to ensure a smooth flow line.
Material: IKEA interior design using these three metal materials, glass, stone materials. Metal materials, aluminum, stainless steel. (Including, aluminum through surface coating of the aluminum veneer, fluorocarbon coating, electrostatic powder coating of curium paint and qualities of the four process; stainless steel through steel, sheet metal and metal mesh, the surface is often treated with mirror, brushed surface, sand surface, corrosion, surface technology, especially in stainless steel mirror plus syrup sand, the visual effect is very special. glass safety glass, art glass, ordinary glass function from their own point of view, from the facing effect to be divided baked paint, sandblasting, syrup sand, green mesh sand ...... decorative craft.
Upon closer observation IKEA interior design, the author summarizes several characteristics:
Promoting the use of the latest materials - high-strength steel, hard aluminum, plastics and various chemicals to manufacture lightweight body, with less material, fast and flexible assembly building; emphasis on system design and parameter design; advocate the use and performance of prefabricated of standard components.
That the variable function, the same structure. Performance technology and space flexibility can adapt to the multi-functional needs while maintaining the machine aesthetic effect.
Emphasize the aesthetics of the new era should consider the determinants of the technology, and strive to make a high degree of industrial technology close to the people and lifestyle of traditional aesthetics, so that people easily accept and pleasure. IKEA interior design to get rid of the traditional semi-mechanical, semi-manual processing characteristics, so that the factory mass production - "factory"; Since the finished products, semi-finished products are produced in factories, then it must be transported to the site to assemble, which makes design you want to use the unit member - "building blocks" for the design, ease of processing with a lot of standard
parts, it is also proposed a "standardized". "Three" --- factory, components, standardization can be said that the basis of the IKEA interior design. I personally pushed from the design of future large-scale shopping mall (including interior design and architectural design).
The above is my current IKEA research experience. In fact, I got to the subject of the mall interior design research report "first reaction is IKEA, like IKEA style, like the Nordic wind. May be the lack of similar deconstruction masters of Reiki. I have been obsessed with pure function as the first modernist style. Obsessed with standardization and factory products.。